Marketing Boost Solutions

By Marco Torres

The Marketing Boost Solutions, Show is brought to you by your host Marco Torres the Founder of MarketingBoost.com, he has helped thousands of entrepreneurs boost sales and scale their businesses. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Groups are home to more than 54,000 affiliate marketers in one group and 29,000 entrepreneurs in the other who are raking in sales with his advice. In each episode, he and his expert guests deliver even more incredible solutions to your marketing challenges.

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REV UP ECOMMERCE SUCCESS WITH THIS WINNING AD STRATEGIES! | Nikki Lindgren

Marketing Boost SolutionsApr 24, 2024

00:00

34:10

REV UP ECOMMERCE SUCCESS WITH THIS WINNING AD STRATEGIES! | Nikki Lindgren

🎙️ Get ready to enhance your online marketing strategies, Boosters! Listen to this episode with my guest, Nikki Lindgren and discover the crucial factors for successful ad campaigns and the importance of strategic placements for your brand.Nikki is the founder and managing partner of Pennock, she is a leader in scaling DTC Direct to Consumer businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million in ONLINE SALES, she and her team are known for leveraging strategic advantages and generating impressive MER (Marketing Efficiency ratios and amazing ROAS (Return on Ad Spend).If you're in the business of beauty and lifestyle, and you're looking to scale up through savvy ad strategies, you're in for a treat! Nikki will be offering today 3 months of FREE ads management! Tune in to the full episode to find out more about this.

If you’re eager to know more about our guest Nikki, check her links below:

pennock.co

https://www.instagram.com/we_are_pennock/

https://www.tiktok.com/@pennock.co

https://www.youtube.com/@pennockco

Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how: https://roadmap.marketingboostsolutions.com/

Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb

Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

Apr 24, 202434:10

Sell Smart, Not Hard.💡Here’s How to Sell the Way Your Customers Demand | Kristin Zhivago

🎙️ Ready to learn from a proven revenue coach and owner of a digital marketing agency? In this episode, I had the pleasure of sitting down with Kristin Zhivago, an expert on How to Sell the Way Your Customers Want to Buy. Her journey from tech sales to authoring the transformative book "Roadmap to Revenue" is a testament to her deep understanding of the digital agency space. She and her team help companies increase their revenue by delivering a steady stream of highly qualified leads, and by helping company leaders manage their marketing and companies for growth.

I couldn't wait to share the goldmine of insights we uncovered, so join me in this enlightening episode that's sure to ignite your entrepreneurial spirit and give you the tools to make your business soar. Don't forget to hit subscribe for more inspiring content – because together, we're on this journey to success.

Check more about Kristin below:

http://zhivagopartners.com/

https://www.linkedin.com/in/kristinzhivago/

https://www.facebook.com/ZhivagoPartners/

https://twitter.com/KristinZhivago

Do You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how>>> https://roadmap.marketingboostsolutions.com/

Apr 17, 202447:47

The Secret Sales Weapon for E-commerce Success | Emma Schermer Tamir

In this episode, I had the privilege of engaging in a dynamic conversation with the brilliant Emma Schermer Tamir, the visionary force behind Marketing by Emma. She's not just a copywriting whiz; Emma is a beacon of knowledge in the realm of e-commerce, particularly excelling in Amazon marketing. As a thought leader and trusted consultant in the e-commerce and Amazon space, Emma demystifies complex topics like marketing, e-commerce, and branding to make them accessible for all backgrounds. She helps audiences to think deeper, get curious, and find unique solutions to complex problems. Whether she's speaking on stages across the globe, leading her team, or guiding clients, her goal is to empower everyone to tap into their curiosity to create stronger conversions, loyal fans, and killer brands.

Emma's insights are a treasure trove for anyone looking to thrive in the e-commerce space. From the importance of human connection in an AI-driven world to the strategic use of customer feedback and the power of authentic influencer partnerships, there's so much to unpack and apply to your business strategies.

For more information and to check more about Emma's expertise, check out the following links:

www.marketingbyemma.com/freeanalysis

https://www.youtube.com/marketingbyemma, https://www.linkedin.com/in/emma-schermer-tamir/, https://www.instagram.com/eschermer/, https://www.linkedin.com/company/marketing-by-emma/. https://www.facebook.com/marketingbyemma

The journey to e-commerce success is complex, but with the right guidance and tools, it's a path that can lead to remarkable achievements.

Apr 10, 202444:12

Ace the Real Estate Market. Rise Above the Competition | Steph Crawford

Ever wondered how a philanthropic mindset can pivot to ace the real estate market? In our latest episode, our special guest, Steph Crawford, a Real Estate expert divulged how her transition unfolded. She's not just selling homes; she's crafting stories and building communities and her journey, which she’ll be sharing with us in this episode, is a testament to the power of passion and perseverance. Who knew that giving back could pave the way to a multi-million dollar portfolio?

Steph's approach to client relationships sets her apart. Whether you're buying, selling, or investing, Steph's dedication to providing comprehensive information ensures that your real estate journey is not only smooth but also yields the results you desire. Drawing from her experience in philanthropy and fundraising, Steph understands the importance of trust and integrity in professional relationships, making her an invaluable asset in the industry. Tune in to discover Steph's insights on navigating the dynamic real estate landscape and learn how her personalized approach ensures a seamless experience for every client.

Connect with Steph below:

Website: https://stephcrawfordrealty.com/

Instagram: https://www.instagram.com/stephcrawfordrealty/

Facebook: https://m.facebook.com/stephccrawford1

Apr 03, 202444:55

Building Business that Thrive Independently | Michael Morrison

Systems, processes, and guiding principles—these aren't just buzzwords; these are the foundation of a business that thrives independently. In our latest episode, with my special guest, Michael Morrison, we dove deep into how documenting these key elements ensures consistency and scalability, allowing business owners like you to step back without compromising on performance. It's about creating a machine that runs smoothly, whether you're in the driver's seat or not.

Michael is the Founder & CEO of BOSS Business Ownership Simplified for Success, who’s passionate about helping others live a life they love. He believes that when more of us step up to chase our dreams – the ones we actually want to be living – the world becomes a better place. Now, his mission is to help you reach yours.

If you are struggling with the challenges of running a small business, tune in to the full episode as Michael shares his wisdom on conquering these hurdles with the right mindset, delegation, and the power of implementation. If you're eager to connect with Michael, check out the links below:

LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/

Podcast: https://www.businessownershipsimplified.com/events/podcast

Instagram: https://www.instagram.com/businessownershipsimplified/

YouTube: https://www.youtube.com/channel/UCZPB5Pqbi_IoUaglltpZMHg

Facebook: https://www.facebook.com/businessownershipsimplified

FREE Tools & Resources: https://www.businessownershipsimplified.com/freebies

Mar 27, 202447:19

The Bezos Method: Transformative Strategies to Supercharge Your Business Growth | Steve Anderson

In the Marketing Boost Solutions Podcast latest episode, I had the pleasure of engaging in a fascinating conversation with my guest, Steve Anderson. We delved into the intricacies of business growth and customer engagement helping business owners understand how to leverage the exquisite tension between risk taking and business growth. I'm excited to share the insights and lessons from this episode, which I believe can be a game-changer for entrepreneurs and business leaders alike.

Steve Anderson is an expert in strategic risk and business growth and a sought-after speaker and influencer. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world’s most influential thought leaders. From business management systems to social platforms, Steve analyzes what’s happening now and explains its implications for the future. He has spoken in all 50 states, and internationally, and addressed companies like SAFECO, AAA, and Nationwide. He is on the faculty of credentialing organizations teaching thousands of professionals annually and is a writer/contributor to multiple publications.

Watch the full episode and let's embark on this journey of growth together. Find our more about Steve below:

Website: ⁠www.TheBezosLetters.com⁠ LI: https://www.linkedin.com/in/stevetn/

FB: http://www.facebook.com/steveandersonnetwork

YT: https://youtube.com/@SteveAndersonVideo IG: ⁠https://www.instagram.com/steveanderson/⁠ Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! ⁠https://www.marketingboostsolutions.com/mbs-podcast-blog Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:⁠https://api.automationbooster.com/widget/appointment/brainstorm-session/mb

Mar 20, 202447:45

How to thrive in the New Influencer Economy | Kurt Uhlir

In Marketing Boost Solutions Podcast latest episode, we have Kurt Uhlir, a globally-recognized 10x marketer, operator, and speaker. He has built and run early-stage companies as well as those over $500M in annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. His unique experience being inside hundreds of high-growth companies with the opportunity to analyze, scale, make changes of leadership, and oversee operations has labeled him “the king of scaling businesses”.

Kurt emphasizes in this episode the importance of modern marketing, influence building, and providing value through content creation. He also shares strategies for small businesses to increase their visibility and influence by collaborating with other service providers and leveraging realtors' networks. The episode is packed with advice on adapting to the changing digital advertising landscape and using incentives to capture customer information, all aimed at helping business owners thrive in an influence-driven economy.

Our discussion was not just an exchange of pleasantries and chiropractic anecdotes; it was a masterclass in business growth and modern marketing. As we navigate the influence economy, remember that building a brand or influence takes time and effort, but the rewards are well worth the investment. Tune in to the full episode and don't forget to hit subscribe for more insights and strategies to fuel your entrepreneurial journey. Let's grow together!

Find out more about Kurt below:

https://kurtuhlir.com/https://www.linkedin.com/in/kurtuhlir

https://www.twitter.com/kurtuhlir

https://www.youtube.com/c/KurtUhlir

https://www.instagram.com/kurtuhlir/

Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb
Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: ⁠https://api.automationbooster.com/widget/bookings/brainstorm-session/ab⁠

Mar 13, 202452:39

Empowering Leaders: Equipping, Mentoring, and Maximizing Impact | Sharlee Lyons

Marketing Boost Solutions Podcast latest episode features special guest, Sharlee Lyons, a multi-dimensional professional whose entire career has focused on developing others. A former Division 1 athlete, Sharlee brought her love of leadership coaching to the corporate, non-profit, and higher education sectors, serving for more than twenty years as an expert in developing authentic emerging leaders and leadership teams.

Sharlee offers a simple, three-step process to help mentors and coaches at all levels of experience build a stronger framework for success. A framework to create and empower leaders. She promotes and discusses her book, Average to All-Star: Equipping Young Leaders to Start Strong, which features a step-by-step guide to coaching and mentoring, motivating leaders to maximize impact and change others’ life trajectories for the better. Definitely, her insights are a clarion call for anyone interested in leadership coaching and mentorship. It's about empowering the next generation of visionaries. P.S. Don't forget to check out Sharlee's book and other resources below.

https://www.linkedin.com/in/%E2%AD%90%EF%B8%8F-sharlee-lyons-37b0ba16/

https://www.amazon.com/stores/author/B0B9R5WNRT/allbooks?ingress=0&visitId=07195a83-20fc-4ead-86bd-be83cfbfe920

Mar 06, 202425:03

Transformative Growth: Leveraging Military Secrets for Personal Development | John McGlothlin

Join us in our latest Marketing Boost Solutions Podcast episode with our guest, a former Army paratrooper, John McGlothlin. John has served across the globe, including deployments to the Middle East and being mobilized after the January 6, 2021 attack on the U.S. Capitol. After beginning his career in intelligence, he attended law school at the University of Virginia and became a JAG officer in the D.C. National Guard.

His writing background includes work as a journalist, speechwriter, and editor, along with teaching as an adjunct professor at universities in Virginia and Maryland. His mission now is to help others develop as the military has helped him. This episode covers John’s unexpected journey from aspiring journalist to military service post-9/11, his transition to law school, and the valuable lessons he learned along the way.

As part of our Marketing Boost community, we're all about adding value, and this episode is packed with it. Whether you're a veteran entrepreneur or a business owner looking to learn from diverse experiences, you'll find golden nuggets of wisdom here. So, are you ready to be inspired, informed, and maybe even a little entertained? Watch the full episode and you won't regret it!

🧔🏻‍♂️ Fun fact: Did you know that sporting a beard could be a strategic move? John shares why facial hair was more than just a style choice during his time in Afghanistan.

Find out more about John here: https://www.linkedin.com/in/johnmauthor/

Feb 29, 202438:28

How to Create a Compelling Sales Experience | Craig Andrews

In our latest Marketing Boost Solutions Podcast episode, hosted by Capt. Marco Torres, let’s delve into the transformative journey of sales and marketing strategies with our special guest, Craig Andrews. We explored how personal experiences can lead to profound professional growth and innovation. Craig, a coach for high-ticket service businesses, shared a fascinating insight into the psychology of sales. He helps high-ticket B2B service businesses close MORE deals FASTER at HIGHER PRICES using First-Time Offers that will break your cash register.

Craig emphasizes the importance of building trust and creating an environment where clients feel comfortable buying. He reiterated the importance of first-time offers in revealing the hidden value consultants bring to the table. This realization allows clients to appreciate the worth of the services provided, paving the way for consultants to raise their prices justifiably. Additionally, he introduces his fractional chief marketing officer services for midsize businesses. Craig Andrews is the author of multiple best selling books such as Make Sales Magical: Close More Deals Faster and at Higher Prices. This book will guide you through a magical process where you will find that sales are easy, they are filled with integrity, and they will delight both you and your customer.

🌟 Bonus Insights! Don't miss out on the free resources and a special 23-day access to his course on crafting first-time offers that can double your closing rate. Watch the full episode and find out how.

Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:

https://api.automationbooster.com/widget/appointment/brainstorm-session/mb

Feb 23, 202441:26

Affiliate Amplified: Unleashing Influencer Marketing Power | Enelin Toneva

In our latest Marketing Boost Solutions Podcast episode, hosted by Capt. Marco Torres, join us this week with another incredible guest, CEO of Vivian Agency, Enelin Toneva. As the top specialists in affiliate and influencer marketing, her company helps clients all around the world launch and manage affiliate and influencer marketing programs. Ellen shares her insights on starting with micro-influencers, the importance of engagement rates, and the right channels for product promotion. She emphasizes transparency and flexibility in affiliate marketing, advising against strict guidelines and instead providing affiliates with key information to promote creatively. Ellen also touches on the need for social proof before engaging influencers, the services offered by her agency, and the types of products best suited for affiliate marketing.

My discussion with Ellen was incredibly enlightening, offering a wealth of guidance for businesses and aspiring affiliate marketers. The dynamic landscape of affiliate and influencer marketing is ripe with opportunities, and with the right approach, it can be a game-changer for your brand's growth and visibility.

Find out more about Enelin Toneva below: https://www.linkedin.com/in/enel1n/

https://www.vivianagency.com/

Feb 15, 202440:39

Maximize Business Growth Potential: Entrepreneurial Blueprint for Success | Mike Kaeding

In our latest episode of the Marketing Boost Solutions Podcast hosted by Capt. Marco, join us with another special guest, Mike Kaeding. Discover how to maximize your business growth potential with invaluable insights and a strategic blueprint for success. From cultivating a winning mindset to implementing effective strategies, this episode is your roadmap to success in the world of entrepreneurship. His financial advice and customer engagement tactics are equally valuable for individuals looking to enhance their business acumen and personal wealth.

Mike Kaeding, CEO of Norhart, is on a mission to dominate the multifamily industry by delivering the best construction cost-to-value in the industry! Thinking outside the box, analyzing data, and innovative ideas are what Mike is all about. He discusses how he uses Marketing Boost incentives to attract investment and improve customer engagement. He details his company's mission to address America's housing shortage through innovative construction and management of apartments. He also emphasizes the importance of hiring top talent, implementing a trial period for new hires, and offers financial advice on investing in index funds. He concludes by providing tips for renters to save money and underscores the value of customer retention strategies.

I'm grateful for the opportunity to share his story and wisdom with you, and I hope you find as much value in these insights as I did. If you haven’t checked the full episode yet, go grab your headphones now, and let's get your marketing and business strategies supercharged!

Find out more about Mike Kaeding below:

www.norhart.com

https://www.facebook.com/norhart

https://www.instagram.com/fromzerotounicorn/

https://www.linkedin.com/in/mikekaeding/

https://www.norhart.com/shows/

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Feb 08, 202447:20

Supercharge Your Business Success: Boost Your Business Efficiency | Yvonne Heimann

Get ready to supercharge your business success as we explore cutting-edge strategies and insights to optimize your operations. In our latest episode of the Marketing Boost Solutions Podcast,🎙️Capt. Marco features Yvonne Heimann, CEO and founder of AskYvi, and a passionate Business Efficiency Consultant & Mindset Coach to digital Entrepreneurs. Using her knowledge of over 12 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success.

They discuss the importance of efficiency in business and the challenges of being a solopreneur. They also shared personal experiences of managing businesses during personal loss and emphasized the need for systems, processes, and teams. Yvonne introduces a project management tool she uses and promotes, explaining its benefits in streamlining business processes and improving efficiency. The episode covers the importance of communication, delegation, and automation in business growth. I highly encourage you to watch the full episode. Remember, the key to success is taking action instead of overthinking and getting stuck in the planning phase.

Yvonne offers resources for learning and encourages entrepreneurs to take action in organizing and growing their businesses. Learn more about this offer below:

Website: https://askyvi.com/

Facebook: https://www.facebook.com/AskYvi/

Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives.

Click here:

https://api.automationbooster.com/widget/appointment/brainstorm-session/mb

Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

Jan 25, 202453:49

Breakthrough Market Positioning for Attracting High-Ticket Clients | Eugenia Oganova

Gear up for another game-changing experience! The next level of success awaits in our latest episode of the Marketing Boost Solutions Podcast! 🎙️Capt. Marco features Eugenia Oganova, a business strategist and marketing energetics coach, and clairvoyant transition mentor. Eugenia shares her unique approach to coaching, which combines "masculine/linear" Strategy with "feminine/non-linear" Energetics. She discusses the importance of market positioning, understanding one's natural talents, and creating high-ticket offers that provide life-changing transformations.

Eugenia is a best-selling author of three books: "Mission Alpha", "Awakening the Harmony Within", and "The Secret of Sekhmet". Her fourth book, "Wealth by Soul Design – How to Leverage your Unique Badass Inner Magic to Grow your Spiritual Business Into a multi-6 or 7- figure Empire", is forthcoming. She also talks about her upcoming book, the Conscious Future Method, and gives advice on overcoming self-doubt and imposter syndrome.

With over two decades of experience as a serial successful entrepreneur, Eugenia helped hundreds of clients activate momentum, catalyze awakening, and fast-track business success, turning timelines of decades into mere months. She emphasizes the importance of aligning business strategies with personal strengths and preferences for sustainable growth.

Tune in to the full episode to learn more about Eugenia's methodology or visit her site below: https://eugeniaoganova.com/

Jan 18, 202451:39

SELLING with DIGNITY: Sales Made Easy Without Being Pushy | Harry Spaight

🎉 Get ready for another episode of the Marketing Boost Solutions Podcast! 🎙️Capt. Marco brings you Harry Spaight, a renowned sales consultant, author of Selling With Dignity, and keynote speaker who is dedicated to revolutionizing the way sales are done. Unlike many sales experts who prioritize pushy tactics and aggressive strategies, Harry takes a unique approach that emphasizes building genuine relationships with customers and prioritizing their needs above all else.

In this episode, Harry talks about his journey from mission work to sales, and debunks common sales myths and emphasizes the importance of being servant-minded. Captain Marco and Harry discuss the concept of selling with dignity, the use of incentives instead of discounts, and the importance of understanding profit margins.

This conversation with Harry was truly enlightening and filled with valuable insights. For more sales strategies, you can reach out to Harry or grab a copy of his book, "Selling with Dignity." Remember, selling is not just about making a profit, but about building genuine relationships and treating others with respect and dignity.

FInd out more in the links below:

Website: www.harrychat.com

Facebook: https://www.facebook.com/harry.spaight/

LinkedIn: https://www.linkedin.com/in/harryspaight/

Jan 11, 202445:40

CLOSE MORE DEALS with this ULTIMATE SALES STRATEGY | Wendy Weiss

🎙️ Welcome to the first episode of 2024! In this electrifying kickoff of the Marketing Boost Solutions Podcast, Capt. Marco features Wendy Weiss, founder of the Salesology® Prospecting Method that generates predictable sales revenue results. Wendy has helped 775 businesses increase qualified appointments and sales faster, more easily and more profitably. She is the author of The Sales Winner’s Handbook Essential Strategies to Skyrocket Sales Performance and Cold Calling for Women Opening Doors & Closing Sales.

We dive deep into the realm of business mastery with a focus on ‘The Ultimate Sales Strategies to Boost Your Revenue.’ Wendy shares her journey from ballet dancer to sales expert and debunks the myth of the "born salesperson". She emphasizes that sales is a learned skill and discusses the importance of defining a target market, rehearsing sales scripts, and overcoming the fear of rejection. Wendy also talks about the evolution of cold calling and the effectiveness of spoken communication.

Wendy is hosting a live virtual event called Sales Quest Live on January 24th and 25th, 2024. The event is designed for business owners, entrepreneurs, and solopreneurs who are looking to grow their sales and seek proven sales strategies, real-world case studies, and networking with the best in the business.

Find out more in the links below:

Website: https://twitter.com/wendyweiss

LinkedIn: https://www.linkedin.com/in/wendyweiss/

Instagram: https://www.instagram.com/gosalesology/

https://bit.ly/MARCOTORRES

#SalesQuestLIVE #SalesTips #BusinessGrowth #CloseMoreDeals

Jan 04, 202447:05

MASTERING INFLUENCE with CREDIBILITY and RELATABILITY | Lance Brown

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features relationship and sales expert, Lance Brown. Lance has a Bachelor's Degree in Marketing and a Master's Degree in Executive Leadership. Backed by years of research and decades of real-world experience, he has developed a ground-breaking concept called The Influence Formula. This simple and powerful tool helps individuals understand and increase their influence. It applies to many areas of life, and he is adept at tailoring it specifically to your audience.

Lance distinguishes between persuasion and influence, highlighting the importance of credibility and relatability in establishing influence. He also discusses common mistakes in trying to influence others, such as the admiration gap and the connection gap. He shares his insights on fundraising and the importance of self-awareness in identifying one's influence gaps. As a dynamic leader and communicator, he loves to share these empowering lessons with others. Through his experience, he has gained valuable insights into what draws individuals to each other and moves people to action. Lance's insights are not just for salespeople or business owners. They're for anyone who realizes that a significant part of their life requires influence.

I highly encourage you to visit Lance's website below to know more about him and take his free Influence Spectrum Quiz.

Website: https://www.lancewbrown.com/

Facebook: https://www.facebook.com/lance.william.brown

LinkedIn: https://www.linkedin.com/in/lance-brown-1a020a29/

Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives.

Click here:

https://api.automationbooster.com/widget/appointment/brainstorm-session/mb

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Dec 21, 202338:14

Driving Loyalty with APPRECIATION MARKETING | Curtis Lewesy

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Curtis Lewesy, speaker, trainer, and founder of AMcards - an automated, easy-to-use, high-impact, Appreciation Marketing ® system. With a global platform that educates teams on the power of Appreciation Marketing® in today’s tech-driven world, he addresses the need for businesses to create ongoing customer appreciation. Curtis helps business owners triple their referral business and with over 15 years of experience in the sales and marketing industry, he has carved a remarkable path by understanding the true essence of relationships.

We dove into the importance of building a business based on gratitude. Turns out, it's not just about being nice - it's a competitive advantage. Curtis stressed on how showing genuine appreciation helped him attract more business and grow his network. Although appreciation & gratitude seems like common sense, Curtis recognized that it’s not common practice in the business world. Customers often feel the love during a transaction, but when business is completed, there is often little to no follow up after the sale. His company, AMcards, helps businesses implement an automated Appreciation Marketing® Strategy

He also co-authored the national best-selling book “Appreciation Marketing® - How to Achieve Greatness Through Gratitude”. This book demonstrates the power of appreciation & gratitude, and the positive impact it delivers in business and personal relationships. The success of the book opened doors to a global stage, where Curtis had the privilege of educating teams worldwide on the profound impact of implementing an Appreciation Marketing® strategy. The message was clear: in a world driven by technology, personal connections are the true currency of life.

Check full episode and find out more below:

Website:https://amcards.com/

Facebook:https://www.facebook.com/appreciationmarketing

LinkedIn:https://www.linkedin.com/in/clewsey/

Not a Marketing Boost Solutions member yet?

Book a free Brainstorming Session with our team today to learn more about our travel incentives.

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Dec 14, 202335:36

Building a High-Performance Culture Without Burning Out: | James Burroughes

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features James Burroughes, a former Army Officer, MBA grad, and former corporate high-flier turned leadership expert on a mission to help organizations all over the planet achieve 10x results without burning out.

Jimmy's approach to leadership development is unique and refreshing. He doesn't believe in fancy jargon or complex formulas. He believes in simple, practical solutions that get results. Jimmy's programs are based on the latest research in neuroscience, behavioral science, and energetics, and they're designed to help leaders and teams achieve their goals without sacrificing their health or well-being.

The episode discusses the issue of burnout, particularly in the context of leadership and small businesses. James shares his personal experiences and insights into how organizations can achieve results without burning out. Also tackled are topics on the importance of delegation, trust, and team alignment, as well as the challenges of leadership development. James introduces his "Ways of Working" program and his book, which provide practical solutions for these issues and offer advice on building a strong culture in a remote working environment.

James’ company offers one-on-one mentoring, team-boosting services, and a community for leaders from around the world to connect and have conversations. They offer a free 30-minute call where they listen to the client's current situation and offer solutions without any sales pitch. Check full episode to find out more:

Website:www.jimmyburroughes.com

Twitter:https://twitter.com/ereleases

Instagram:https://www.instagram.com/jimmybleadership/

LinkedIn:https://www.linkedin.com/in/jimmyburroughes/

Dec 07, 202355:03

The Power of PRESS RELEASE in Marketing | Mickie Kennedy

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Mickie Kennedy, founder with a mission of "eReleases" 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.The episode highlights the importance and strategic use of press releases for businesses. Its role in creating credibility and authority, and the necessity of crafting engaging and newsworthy content. Mickie shares how this can be leveraged to boost your business.Our speakers further delve into the services offered by Marketing Boost and e-releases.com, including travel incentives and a free training course on writing effective press releases. Even if an article is not read by the local community, it can still be used as a bragging point and add to your credibility. Media attention, even if it doesn't directly link to your website, can still boost your SEO. In conclusion, press releases are a powerful tool for businesses when used strategically. They can help build credibility, increase visibility, and even boost sales. So, whether you're a seasoned entrepreneur or just starting out, consider incorporating press releases into your marketing strategy. Check below to find out more:

Website:https://www.ereleases.com/plan

Twitter:https://twitter.com/ereleases

Facebook:https://www.facebook.com/ereleases.press.release.distribution

Instagram:https://www.instagram.com/ereleasespr/

LinkedIn:https://www.linkedin.com/in/publicity/

Nov 17, 202338:11

Creating Business Superfans: The Key to Success in Today's Competitive Market | Frederick Dudek

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Frederick Dudek, author of the renowned book "Creating Business Superfans." Frederick is a multi-million-dollar accomplished international sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the SaaS industry and now in the interpretation and translation industry, he brings expertise and insight to help businesses thrive.

Frederick shares his strategies for creating superfans for businesses, emphasizing the importance of building strong relationships with customers and recognizing their contributions. This episode also touches on the role of online reviews and testimonials in building a strong online reputation; as well as the importance of follow-up in customer service and the use of incentives to encourage customer feedback. Frederick's book includes a scorecard for readers to assess their implementation of the concepts discussed.Whether you’re a solopreneur or small to a mid-sized business owner who wants to make your business more successful and compete with bigger competitors, even though you don’t have the ideal budget, his book and this episode is definitely for you!

Website: https://businesssuperfans.com/

Facebook: https://www.facebook.com/frederick.dudek

Linkedin: https://linkedin.com/in/frederickdudek

Instagram: https://instagram.com/frederickdudek

Timestamps:

The process of writing the book [00:07:21] Frederick discusses the timeline and motivation behind writing his book, "Creating Business Superfans," during the pandemic.

The concept of creating superfans for businesses [00:10:30] Frederick explains the inspiration behind the book and how businesses can learn from sports teams to create loyal and enthusiastic superfans.

The global experience with marketing [00:12:52] Frederick discusses his background in marketing and his experience working with companies like General Motors and Westinghouse.

The importance of follow-up and automation [00:32:07] Marco emphasizes the significance of follow-up and automation in business, highlighting the benefits of using CRM systems and tools like Automation Booster.

Building Online Reputation [00:40:01] Discussion about generating video testimonials and reviews to control online reputation and increase social proof.

The Power of Reviews [00:41:25] Importance of reviews as the new word of mouth and how they can impact business decisions.

Referrals and Gratitude [00:44:25] Exploration of the role of referrals in creating superfans and the importance of showing gratitude to customers through gestures like sending thank-you cards.

Being Responsive and Fast [00:50:58] Being responsive and fast in resolving customer issues is crucial in building superfans and maintaining a successful business.

The importance of follow-up [00:56:17] Discussion on the importance of following up after a service has been provided and the impact it can have on customer satisfaction.

Closing remarks and call to action [00:57:29] Encouragement for listeners to comment, like, and share the podcast, leave reviews, and subscribe. Mention of additional resources available on the Marketing Boost Solutions website.

Nov 09, 202351:39

Mastering Your Business Cash Flow: Insuring Financial Stability | Grant Bledsoe

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews CFP® and CFA, Grant Bledsoe, Founder and Senior Financial Planner of Three Oaks Wealth. Prior to founding it, he was a Senior Manager and Trader in the securities lending group at Charles Schwab & Co., Inc. and also held positions at both Smith Barney and American Express. He is frequently quoted in several publications, including Forbes, CNBC, The Huffington Post, and U.S. News.

Grant and his company have the passion for entrepreneurship, and specific expertise working with small business owners. From technical knowledge of retirement plans to understanding the roller coaster you face on a daily basis, they help squeeze the most from your resources & optimize your biggest asset.

Capt. Marco and Grant discuss the importance of setting up a business entity and having an operating agreement. Grant highlights common mistakes business owners make and offers advice on handling cash flow, paying oneself, and maintaining a working capital fund. They also discuss the necessity of insurance coverage and strategies to minimize tax payments. Grant emphasizes the importance of diversifying investments and setting up retirement plans. The episode concludes with a discussion on tax fairness and the role of risk-taking entrepreneurs in job creation.

Website: www.threeoakswealth.com

Facebook: https://www.facebook.com/threeoakswealth

Linkedin: https://www.linkedin.com/company/three-oaks-wealth

Twitter: https://twitter.com/GSBledsoe

Timestamps:

The importance of entity selection [00:03:58] Grant discusses the importance of choosing the right entity for your business and when it is necessary to establish an LLC for asset protection.

The significance of an operating agreement [00:07:27] Grant explains the importance of having an operating agreement, especially for businesses with partners, and how it can prevent disputes and provide guidelines for various scenarios.

Comparison to prenuptial agreements [00:08:57] The conversation briefly touches on the similarity between operating agreements for businesses and prenuptial agreements for marriages, highlighting the importance of establishing rules and guidelines in advance.

The importance of a properly put together operating agreement [00:09:04] Discussing the potential issues that can arise in business partnerships without a well-drafted operating agreement.

The importance of cash flow for business survival [00:17:11] Discussion on the significance of having 3 to 6 months of cash flow to reduce expenses and stay open during unexpected events.

Insurance products for business owners [00:18:48] Recommendations for insurance coverage, including errors and omissions insurance, worker's compensation insurance, and life insurance for partners.

The importance of retirement planning [00:35:56] Grant discusses the benefits of setting up a retirement plan for business owners and the potential tax deductions associated with it.

The importance of setting up a business properly [00:45:24] Discussion on the first steps to follow in setting up a business properly and creating wealth.

The role of entrepreneurs in creating employment and growth [00:49:40] Conversation about how risk-taking entrepreneurs create employment and innovation, and the government's role in partnering with entrepreneurs and providing tax benefits.

Nov 02, 202353:41

Maximizing Your Business Value: Secrets to Selling Success | Marty Fahncke

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews Marty M. Fahncke, a seasoned world-class Marketer with over 30 years of experience in growing & scaling businesses, and over 20 years of experience in Mergers and Acquisitions. Marty has helped businesses scale to over $1 Billion in revenue and executed over $450 million in Mergers and Acquisitions transactions.

Marty shares his insights on when to sell a business, the importance of preparing a business for sale, and how businesses are valued. He also discusses the strategy of growing a business through acquisitions and the potential of owning multiple businesses through equity partnerships. Marty's wealth of experience and unique insights are sure to provide valuable food for thought, whether you're considering selling your business or looking for ways to scale.

Website: https://www.westboundroad.com/

Facebook: https://www.facebook.com/martyf

Linkedin: https://www.linkedin.com/in/martyfahncke/

Timestamps:

Starting a Business and First Taste of Mergers and Acquisitions [00:02:07] Marty shares his experience of starting a business with friends and getting it acquired, as well as his subsequent involvement in mergers and acquisitions.

Staging a Business for Sale [00:09:44] Marty explains the concept of staging a business for sale, similar to staging a home, by ensuring clean financials, documented processes, and securing long-term contracts to increase value and attract potential buyers.

The importance of re-upping leases in advance [00:11:46] Discussing the impact of having long-term leases on the value of a business and the negotiation process with potential buyers.

The value of positioning your business as if it's for sale [00:14:53] Highlighting the benefits of preparing and positioning a business for sale, even if the owner has no immediate intention of selling, to improve the business's overall efficiency and financials.

The valuation of a business [00:21:32] Marty explains how businesses are valued based on revenue or profit, and the different factors that can impact the valuation.

Growing a business through acquisition [00:29:29] Marty shares the benefits of growing a business by acquiring similar businesses, highlighting the potential for immediate growth and increased profits.

Acquiring Direct Competitors or Supply Chain [00:32:32] Marty discusses the opportunity to acquire direct competitors or businesses in the supply chain to expand and strengthen your own business.

Acquiring Businesses with Marketing Expertise [00:36:00] Marty explains how acquiring businesses with solid products/services but poor marketing can be lucrative, allowing you to apply your marketing expertise to grow and increase their value.

Partnerships and Joint Ventures [00:39:47] Marty suggests that instead of wholly owning a business, you can enter into partnerships or joint ventures where you contribute your skills and expertise to help grow the business and earn equity in return.

Determining the value of a business and long-term advisory [00:47:27] Marty talks about the common question of business valuation and offers both do-it-yourself methods and long-term advisory services for maximizing profits.

Oct 26, 202352:31

Amazon Advertising: How to Outsmart Your Competitors and Dominate the Platform | Mike Begg

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews an entrepreneur and expert in eCommerce and digital marketing, Mike Begg. He co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform. The conversation tackles Amazon funnel and different advertising strategies to target customers at different stages. Capt. Marco and Mike touch on customer lifetime value, improving the customer experience, and the potential return on investment for advertising on Amazon. Mike shares valuable insights and tips for selling on Amazon, emphasizing also the importance of starting on the platform and utilizing available resources for education. Find out more about him below:

Personal:

Instagram: https://www.instagram.com/m1ke_begg/

Linkedin: https://www.linkedin.com/in/mbegg/

Twitter: https://twitter.com/mike_begg

Business Links:

Website: https://amzadvisers.com, https://goavance.com

Facebook: https://facebook.com/amzadvisers

Instagram: https://www.instagram.com/amzadvisers/

Linkedin: https://www.linkedin.com/company/10895001

YouTube: https://www.youtube.com/c/amzadvisers

Timestamps:

Mistakes when launching an Amazon business [00:11:21] Discussion about the common mistakes sellers make when starting a business on Amazon, including underestimating the complexity and not investing enough in the platform.

The marketing funnel on Amazon [00:17:16] Explanation of the marketing funnel on Amazon, including the different advertising types and campaigns for each stage.

Leveraging customer lifetime value within Amazon [00:20:08] Discussion on customer lifetime value and ways to increase it within Amazon, such as the subscribe and save program and product insert cards.

Qualifying for Amazon Fulfillment by Amazon (FBA) [00:21:53] Insights on how to qualify for FBA, including the storage space attributed based on sales history and the benefits of having the prime badge on listings.

The Amazon Funnel [00:25:22] Learn what an Amazon funnel is and how it helps control ad placements and protect brand listings.

Ad Placements and Targeting [00:25:31] Detailed explanation of different ad placements on Amazon, including sponsored products and sponsored brands.

Consideration and Awareness [00:27:49] Discussion on how to get other people to consider your product and create awareness through ad placements, touchpoints, and creating brand visibility.

Improving customer experience with incentives [00:33:21] How to enhance the customer experience by including incentives in product detail pages and product inserts.

Opportunities for smaller brands on Amazon [00:38:39] Exploration of how smaller brands can disrupt established brands on Amazon through effective advertising and positioning strategies.

The importance of high buying intent [00:40:49] Discussion on how customers with high buying intent are more likely to convert and generate a significant return on advertising spend.

Services offered by AMS Advisors [00:44:45] Overview of the three programs offered by AMS Advisors: helping brands launch on Amazon, accelerating brands from $1 million to $10 million per year, and expanding brands to different markets.

Oct 12, 202348:39

The Art of Credibility: Master Your Vocal Executive Presence | Dr. Laura Sicola

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews an expert in leadership communication and influence, Dr. Laura Sicola. She’s the founder of Vocal Impact Productions, and author of the book Speaking to Influence: Mastering Your Leadership Voice. Her TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has nearly 7 million views (how cool is that?) ;-) And she has a great podcast, “Speaking to Influence: Communication secrets of the C-Suite,” which is all about the role of communication as an essential leadership skill.This conversation tackles the importance of sounding credible in various roles and the pitfalls of not considering the audience. Dr. Laura emphasizes the need to align the message with how it is delivered and the importance of branding and consistency in conveying a message. They also talk about the real significant elements in closing the deal. Her website offers a ten-week program called "Ten Weeks to Influence," which focuses on taking expertise and passion and effectively communicating it to captivate the audience. Find out more about her below:

Website:https://vocalimpactproductions.com/

LinkedIn: https://www.linkedin.com/in/drlaurasicola/

Facebook:https://www.facebook.com/leadershipvoice1/

Timestamps:

The importance of audience and premeditated planning [00:03:54] Dr. Laura discusses the significance of considering the audience and planning ahead to achieve the desired impact.

Aligning what is said with how it is said [00:05:12] Dr. Laura emphasizes the importance of aligning the message with the delivery to establish credibility and trust.

The three C's: Command, Connect, and Close [00:08:10] Dr. Laura explains the three C's of commanding the room, connecting with the audience, and closing the deal for effective communication and influence.

The importance of branding and audience [00:10:54] Dr. Laura discusses the importance of considering the audience and aligning one's brand with the message being conveyed.

The Pitfalls of Forgettable Communication [00:20:59] Discussion on how some speakers were forgettable due to bland content, nervousness, and lack of fluency.

Coaching for Future Debates [00:22:24] Advice on how to improve performance in debates, including avoiding telegraphing nerves and being more judicious in tone and delivery.

The Power of Video in Building Influence [00:26:04] Importance of using videos to connect with the audience, promote personal branding, and increase recognition and engagement.

The importance of being interesting and engaging [00:31:10] Dr. Laura discusses the importance of being both smart and interesting to captivate and connect with the audience.

Free resources for improving communication skills [00:35:06] Dr. Laura mentions two free resources: a guide to equipment recommendations for virtual influence and a one-page worksheet called "Listening to Influence" for having sensitive conversations.

Sep 28, 202343:41

Revolutionize Your Marketing: Leverage AI to Optimize Your LinkedIn | Joe Apfelbaum

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews business strategist, marketing expert, AI consultant, and certified Google trainer, Joe Apfelbaum. He authored 5 books, including High Energy Marketing. As a LinkedIn trainer and strategist, Joe trains over 600 business and sales professionals on how to leverage LinkedIn each year in his online course and coaching sessions with Evyrgreenai Networking. He shares his journey of learning how to optimize websites for search engines and generate recurring revenue. Joe discusses the power of artificial intelligence (AI) in marketing and introduces his startup which uses AI to assist with LinkedIn marketing. He emphasizes the various ways in which AI can enhance productivity and lower costs in different industries. Joe also offers valuable insights on utilizing AI and encourages listeners to connect with him below:

Website: https://www.evyrgreen.com/ai/

LinkedIn: http://www.joelinkedin.com/

Facebook: https://www.facebook.com/joeapfelbaum

Timestamps:

The power of recurring revenue [00:15:08] Discovering the benefits of recurring revenue and how it transformed Joe's business.

Using AI to enhance LinkedIn marketing [00:17:23] Introducing a new startup that utilizes artificial intelligence to generate content and improve workflow on LinkedIn.

Leveraging AI in various industries [00:21:31] Exploring the potential of AI in different industries, such as gardening, marketing, and healthcare, and the advantages it offers.

Nine different things you can do with artificial intelligence [00:23:32] How to turn LinkedIn into a cash machine [00:26:16]

Six strategies to monetize, get exposure, credibility, expand network, and get more clients [00:30:18]

The timestamp's title [00:30:44] Living is giving and making a difference" Joe talks about the secret to living is giving and his mission to make a difference for more people.

Unlimited access and support [00:31:36] Joe discusses the unlimited access and support provided by his AI tool and offers to make introductions for the listeners.

Where to find Joe and his tools [00:32:49] Joe shares the links to his website, AI course, and LinkedIn profile, and encourages listeners to connect with him.

Sep 20, 202327:26

Build Your Credibility and Authority with a Book | Michael DeLon

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features a bestselling author, coach, and authority on credibility marketing, Michael DeLon. He is the President and Publisher at Paperback Expert who helps business owners publish a book that positions them as the expert in their respective fields. He explains how he helps business owners write books without actually writing them, emphasizing the importance of storytelling and personal connection in marketing. He also shares his journey from a job he hated to finding his passion in helping others clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. You can also find more about Michael DeLon and his services below:

Website: https://paperbackexpert.com/

Facebook:https://www.facebook.com/MichaelDeLonPaperbackExpert/

Timestamps:

[00:03:09] Introduction of Michael Dillon as a guest on the podcast, highlighting his expertise in teaching business owners how to write a book without actually writing it.

[00:07:56] The Journey to Finding Passion. Michael shares his experience of climbing the corporate ladder, facing reorganizations, and ultimately leaving to pursue his passion in helping small business owners with marketing.

[00:09:29] Using a Book to Establish Expertise. Michael explains how he wrote a book on marketing to establish himself as an expert and gain clients, highlighting the impact it had on his business and life.

[00:11:07] The Speak to Write Process Michael advises against traditional book writing and instead recommends speaking to write a book, outlining the process he created to help business owners communicate their ideas effectively.

[00:13:03] The power of storytelling. Using a personal injury attorney's story as an example, Michael explains the importance of telling a unique and relatable story to connect with the audience.

[00:17:10] Using a book as a marketing tool. Michael emphasizes the need to go beyond just being an author and explains how to use a book as the centerpiece of a marketing message, including capturing emails and utilizing direct mail marketing.

[00:19:44] Building credibility with or without a book. Michael discusses the importance of building credibility and connecting with potential clients through a book, allowing them to get to know you and trust you before the first interaction.

[00:22:04] Creating a magazine-style about oneself. Michael mentions that creating a magazine can be a great option to showcase credibility, although it may not have the same impact as being an author.

[00:28:41] Using automation booster with your book. Michael discusses how business owners can use automation booster to repurpose the content from their book into various marketing materials such as podcasts, blog posts, emails, and webinars.

[00:33:43] Free coaching and training . Explore the free section on paperbackexpert.com for coaching, training, and webinars on marketing systems and building credibility.

[00:35:08] Putting your book on Amazon. Hire Michael to get your book published on Amazon and receive support throughout the process.

Sep 14, 202334:10

Close More Sales with Compelling Magnetic Messaging! | Erin Marcus

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Erin Marcus, Founder & CEO of Conquer Your Business. She is an award-winning business owner, nationally renowned speaker, author, and consultant, who has been creating business successes for nearly 20 years. Her vast corporate experience combined with her MBA business savvy, and street-smart upbringing have led her to helping entrepreneurs and organizations to expand exponentially.

The discussion covers the power of incentives in lead generation and the importance of mindset in business. She emphasizes the bridging of the gap between marketing and sales and shares her expertise on genuinely getting people from awareness to sales conversations. She also covers topics about the traps in marketing strategies and the need for core processes and systems. Erin helps entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they’re proud of by learning how to Be In Charge, Take Action and Get Results! Grab a spot of her Lead Generation Masterclass. Join Erin Marcus on Thursday, September 14, 2023 11:00 AM - 3:00 PM Central. Learn expert strategies and techniques to generate quality leads and increase your sales. Find out more below:

Website: https://conqueryourbusiness.com/

Facebook:https://www.facebook.com/ErinMarcusConquerYourBusiness

YouTube: https://www.youtube.com/channel/UCLFD-aM6LmA10FQrFC_QchQ

Timestamps:

Lead Generation Masterclass [00:04:29] Erin discusses the importance of creating a client journey to bridge the gap between marketing and sales in a lead generation masterclass.

Year of Reflection [00:10:17] She reflects on her challenging year of transition from a corporate job to entrepreneurship, experiencing a significant dip in income in 2018.

The mindset challenge [00:15:32] Discussion on the difficulties of maintaining a positive mindset when starting a business from scratch.

The impact of victimhood [00:16:06] Exploration of how victimhood can hold individuals back from achieving success and how changing mindset is crucial.

The importance of consistent marketing [00:19:34] Explanation of how random acts of marketing and inconsistency can hinder potential results and the need for a consistent marketing strategy.

The importance of starting small and avoiding overcomplication [00:27:53] Starting small and avoiding overcomplicating business strategies to achieve faster cash flow and success.

Intentional lead generation masterclass [00:30:17] Announcement of a lead generation masterclass for service professionals and the importance of influencing and assisting potential clients.

Creating systems and processes in your business [00:34:52] The benefits of implementing automation, processes, and teams to handle more clients and marketing strategies, and the importance of tracking and measuring processes.

The Emotional Sales Conversation [00:40:42] Discussion on the importance of having emotional conversations with frustrated clients and avoiding manipulative sales tactics.

Be in Charge, Take Action, Get Results [00:43:03] Explanation of the top-line approach to personal responsibility and decision-making in various aspects of life, including health, finances, relationships, and business.

Sep 07, 202344:44

From Backpacking to Business: The Overworked CEO’s Digital Nomad Success Story | Dave Schneider

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Dave Schneider, CEO and Founder of a Full Service Inbound Digital Marketing Agency at Shortlist.io, as well as two software products in the organizational management space: Inspirar.io and UseFocus.co. He decided to quit his job and went digital nomading around the world, visiting over 60 countries in 5 years. He bootstrapped NinjaOutreach, an influencer marketing platform, and LessChurn, a churn reduction software, to successful exits. For the last 15 years, Dave has worked as a Serial Entrepreneur, launching several remote businesses in the services and software industries that have reached excesses of a million dollars in sales.

Dave’s journey into the digital nomad lifestyle was not a conventional one. Initially a traditionalist, from backpacking to business success, the freedom and flexibility he embraced in the reality of digital nomadism are unparalleled. This inspiring episode covered a range of topics, from Dave's background to his experiences running a SaaS business and a digital marketing agency packed with valuable insights, especially for those interested in the digital nomad lifestyle or starting their own business. I encourage you to give it a listen and share it with others who might find it beneficial.

Find out more about Dave Schneider below:

Website: h ttp://shortlist.io/

Facebook: https://www.facebook.com/dave.schneider3

Timestamps:

[00:01:54] Dave's Background and Agency Services: Dave discusses his background, his agency, and the services they provide, including inbound marketing, SEO, content strategy, content marketing, and website design and development.

[00:06:23] Dave's Digital Nomad Lifestyle: Dave talks about his decision to become a digital nomad, how he and his wife decided to travel and work remotely, and their experiences in over 60 countries.

[00:07:13] The transition to digital nomad life: Dave shares how he transitioned into a digital nomad lifestyle, starting with a one-year backpacking trip and growing a travel blog.

[00:10:10] Selling the SaaS business and starting an agency, Dave shares his decision to sell his SaaS business, the challenges he faced with the travel blog, and his transition to starting an agency focused on SEO and content strategy.

[00:13:34] Comparison between agency and SaaS businesses, discussing the pros and cons of each.

[00:20:55] Building a Remote Team in Macedonia Dave talks about how he started building a remote team in Macedonia, starting with one employee and eventually growing the team.

[00:21:56] Outsourcing and Hiring Smarter Team Members Dave and Marco discuss the importance of outsourcing and hiring team members who are better and smarter than you in areas where you are weak.

[00:23:13] Mistakes and Myths in SEO Marketing Dave discusses common mistakes and myths in SEO marketing, including starting too early or too late and the importance of building a library of content before focusing on SEO optimization.

[00:27:21] Dave discusses his process for hiring good people, emphasizing the importance of paying attention to the first few weeks and red flags to look out for.

[00:33:41] Meeting people and partnerships, Dave discusses the value of meeting people and forming partnerships in business, especially in the remote work era.

Aug 31, 202337:60

Writing with Purpose: Dawn Bates' Sailing and Making a Difference in the World

In this episode of the Marketing Boost Solutions, Capt. Marco features Dawn Bates, a world-renowned sailor and award winning, international bestselling author of 17 books on five continents. She specializes in developing global leaders into real authorities who wish to give a voice to the voiceless whilst working with them to create brand expansion strategies through activism and authorship. Profound truths, social justice and human rights underpin everything she does, and at the core of her soul is a passion for being of service to humanity, giving hope, courage and confidence for others to stand in their truth and live a life of conviction. Her books are powerful and consist of solo compilations and multiple collaborations of the highest calibre. Dawn brings together the multi-faceted aspects of the world we live in and takes you on a rollercoaster ride of emotions, whilst delivering mic dropping inspiration, motivation and awakening. Her work captures life around the world in all its rawness.

Dawn shares her experiences as an author and her commitment to raising awareness about social injustices and human rights violations. She believes that writing books in a relatable and accessible manner can reach a wider audience. Dawn also discusses her work as a publisher, helping authors develop their manuscripts for various purposes. She mentions specific books she has worked on, including ones about mental health, sport, and family life. She gives her point of views on women's rights, encouraging women to take action and not play the victim. Her passion for sailing, writing, and advocacy is infectious, and her commitment to making a difference in the world is admirable. Whether you're a sailor, an author, or someone who cares about social justice and human rights, there's a lot to learn from this episode.

Find out more about Dawn Bates below:

Website:https://dawnbates.com/writers/

Timestamps:

The accidental author [00:13:15] Dawn Bates talks about how she became an author out of frustration and the topics she covers in her books.

Writing books for a cause [00:16:18] Dawn Bates discusses the importance of writing books about causes that are close to one's heart and how it can attract like-minded individuals.

The importance of authenticity [00:23:13] Dawn and Marco discuss the challenges of expressing their true beliefs in today's world and the consequences they faced on social media platforms.

The value of staying true to oneself [00:24:04] Dawn emphasizes the importance of not compromising one's identity and values to please others, using her personal experiences as a sailor and author as examples.

The significance of deep and meaningful writing [00:27:13] Dawn criticizes the trend of producing shallow and repetitive books, encouraging aspiring authors to focus on creating meaningful content that reflects their message and values.

The Trinity of Trilogies [00:33:51] Dawn Bates discusses her series of three books, "Walking Away from Religion to Save Your Soul," "Relentless Rebel Duology," and "Laughing in Egypt During the Uprising."

Victimhood and Excuses [00:57:13] Exploration of the culture of victimhood and the need to overcome excuses to achieve success.

Special Offer for Listeners [00:57:59] Details about a special offer for listeners to receive personalized books from Dawn Bates.

Aug 24, 202355:41

Boost Revenue with Multi-Channel Performance-Based Marketing | Brandon Cockrell

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews Brandon Cockrell, President and Founder of Linchpin Sales. With a background in leading sales strategies for organizations like Wells Fargo and the PGA tour, Brandon now drives impressive top-line revenues for both large and small brands through his growth agency and consulting. He shares his journey of shifting his focus to helping small businesses generate quality leads and build their brand presence. He explains his performance-based approach to marketing and emphasizes the importance of understanding goals, resources, and budgets when creating strategies. Brandon also discusses the use of AI technology in content creation and provides tips on effective video content creation. Known for harnessing the power of high-trust content, social selling, and AI tools, Brandon is here to share his invaluable insights on business growth, the latest sales trends, and how to maximize conversions and revenue in today's digital landscape.

Find out more about Brandon Cockrell below:

Websites:https://linchpincoach.com/

Instagram: instagram.com/brandon.linchpinsales

Facebook: facebook.com/linchpinsales

LinkedIn: http://linkedin.com/in/brandon-cockrell-0b66a02b

Timestamps:

[00:15:00] Building a brand and team around driving results

[00:16:25] Strategies for driving revenue and business growth

[00:19:21] The latest trends in sales and business growth

[00:25:15] Documenting your daily activities for content creation

[00:26:38] Q&A interview style content creation

[00:32:50] Mistakes in sales and business growth strategies

[00:34:29] The importance of becoming an expert in sales and adapting to changes in buying behavior.

[00:36:05] Advice for starting a small business or leaving the corporate world.

[00:39:57] The benefits of narrowing down your niche and focusing on a specific market.

[00:44:29] Misconceptions about online business and the success of a company's online sales.

[00:45:35] The success story of a business that saw a significant increase in sales after implementing a new strategy.

[00:49:25] The importance of building a database and leveraging it for marketing purposes, especially for brick and mortar businesses.[00:55:09] Prompt Engineering and Personalized Content Creation

[00:57:11] Authenticity and Legal Ramifications of Chatgpt Content [00:59:19] Creative Thinking and Getting Desired Results

[00:18:37] Mastermind groups and courses for entrepreneurs

Aug 17, 202356:49

UnNoticed Entrepreneur’s Ultimate Guide: The Untapped Entrepreneurial Leap You Need! | Jim James

In this episode of the Marketing Boost Solutions, Capt. Marco features in the spotlight Jim James, also known as 'the Champion of the UnNoticed Entrepreneur.’ In his pursuit of the next round of being an entrepreneur, he sold his PR Agency, playing the role of Chairman, and focused on The UnNoticed Entrepreneur project. The genesis was helping fellow entrepreneurs during COVID. Jim talks about the challenges he faced when starting over in the UK and offers advice for new entrepreneurs. He also shares how he turned his podcast into a book, which gained recognition and caught the attention of a publishing company. Jim discusses the importance of content and media relations in building a brand and provides tips on using tools and platforms for media outreach. Jim's story is a testament to the power of curiosity, resilience, and the importance of staying connected to the market. His journey from an unnoticed entrepreneur to a successful podcaster and author is truly inspiring. It's a reminder that with the right strategies, we can turn our dreams into reality.

Find out more about Jim James below:

Websites: https://theunnoticed.cc/

LinkedIn: https://www.linkedin.com/in/jimajames/

Timestamps:

The Journey Back to the UK [00:05:14] Jim talks about starting over in the UK after living in China and how he used his podcast as a platform to learn about the market.

Converting Podcast to Books [00:07:33] Jim explains how he transcribed his podcast interviews into articles and then turned them into books, sharing his process and success.

Recognition and Credibility [00:08:35] Jim discusses how his self-published books became finalists in a business book awards, leading to recognition and opportunities, including being approached by Wiley.

The importance of consistency and perseverance [00:11:15] Jim James shares his experience of starting a podcast with limited resources and emphasizes the importance of making the task manageable and following through consistently.

Challenges in converting podcasts into books [00:12:25] Jim James discusses the structural problems faced by podcasters when trying to convert their audio content into a book, including the duration of interviews and the need for a cohesive narrative.
Mastermind groups and courses for entrepreneurs [00:18:37] Jim James talks about the benefits of joining a mastermind group for entrepreneurs and offers courses on various aspects, such as turning interests into podcasts and books, building personal brands, and generating authority.

Aug 10, 202336:16

NFTs, Metaverses, and More! Unlock the Future of Business Engagement | Joeri Billast

In this episode of the Marketing Boost Solutions, Capt. Marco features Joeri Billast, also known as 'The Web3 CMO', a renowned Web3 strategist. Recognized for his work as a Fractional CMO in B2B tech and hosting the 'Web3 CMO Stories', Joeri leverages cutting-edge technologies like NFTs and the Metaverse to engage with customers in new ways, build brand awareness, and expand into new markets. Inspiring conversations with marketing leaders and tech entrepreneurs from all over the world, Joeri has over 20 years of enriching experience as a digital enabler in business intelligence, digital marketing, business strategy, and financial analysis, well-equipped to guide your business into the thriving world of Web3, including AI. This episode is packed with insights and practical advice on navigating the new world of web3 marketing.

Find out more about Joeri Billast below:

Websites:https://webdrie.net/

LinkedIn: https://www.linkedin.com/in/joeribillast/

Facebook: https://www.facebook.com/joeri.billast/

Timestamps:

[00:18:48] Explains how web3 domain names are like digital identities and how to create one.

[00:19:58] Discusses how NFTs can be linked to wallet addresses for access to digital content and as a form of authentication.

[00:24:18] Explores using NFTs to grant access to online communities and different tiers of access within those communities.

[00:29:09] Discussion on whether NFTs have their own built-in community or communication platform and the need for external software and community platforms.

[00:31:08] Exploration of the size and acceptance of the metaverse community, its different applications, and the immersive networking experiences it offers.

[00:36:17] Insights into the demographics of web3 users, including gamers, experienced entrepreneurs, and marketers, and the opportunities it presents for fashion brands and unique digital purchases.

[00:38:35] Using NFTs for fashion, concerts, and events in the metaverse. NFTs as proof of ownership and unique digital collectibles.

[00:39:26] Exploring opportunities for smaller businesses in the metaverse and virtual meetings. Branding and utilizing the growing web3 community.

[00:40:23] Creating a virtual penthouse in the metaverse as a marketing strategy. Using NFTs and videos to engage visitors and provide more immersive experiences.

[00:48:04] Introduction to web3 marketing and NFTs Description: Joeri discusses his transition from hosting the KMO Stories podcast to the Web3 CMO Stories podcast, and mentions the availability of the podcast on various platforms. He also mentions exploring metaverses and the concept of using NFTs as digital collectibles and access passes.

[00:49:12] Using avatars in different metaverses Description: Joeri talks about the challenge of using different avatars in separate metaverses and mentions a solution called Ready Player Me avatars, which can be used across multiple metaverses.

[00:50:15] Joeri’s NFT platform and book release Description: Yuri promotes his NFT platform, CMO-Stories, and announces the release of his book, "The Most Amazing Marketing Book Ever." He explains the benefits of purchasing the NFT version of the book, including physical copies, access to a mastermind, and an experience in the metaverse.

Aug 02, 202348:09

From Fear to Fame: Unleashing Your Personal Brand Power | Jay Jay

In this episode of the Marketing Boost Solutions, Capt. Marco features Jay Jay, an expert in building personal brands and recession-proofing businesses. They delve into the importance of developing trust and a supportive base, as well as addressing the fear associated with beginning anew. The pair further explore the advantages of having a substantial online presence, the value of receiving press coverage, improving visibility through SEO optimization, Jay’s experience using focus groups and how speaking on stage can have a powerful effect.

Jay’s career started as a magician, he eventually created a YouTube channel teaching magic tricks and his channel flourished to 350,000 subscribers and 57 million views. With his phenomenal success, Fortune 500 companies started hiring him for events and flying him out all over the world. Yet when Covid-19 disrupted social gatherings, his success was in jeopardy. It was then that he established his own marketing agency with the mission of transforming entrepreneurs into leading authorities in their niche markets with aid from digital and press promotion. Jay realized one thing - It was never about the tricks or how talented he was. It was about getting more attention, leveraging strong PR and media, and learning how to sell himself, not the magic. His quick-witted response proved beneficial and he currently helps businesses and individuals package, position, and publicize what they do all over the world. His wise words? Build a community that knows, likes, and trusts you. It always pays off in ensuring a smoother transition during uncertain times.

Find out more about Jay Jay below:

Websites:https://aceofspadesagency.com/

LinkedIn: https://www.linkedin.com/in/jayjaylive/

Timestamps:

Building Trust and Following [00:10:34] Discussion on quick wins to start building trust and a following through content creation.

Challenges of Creating Content [00:11:35] Captain Marco and Jay Jay discuss the challenges of creating content, even for someone experienced, and provide insights on where to start.

Helping People without Spending Money [00:13:17] He emphasizes that anyone can create content or put on events to gain more visibility and help people without spending money or learning new skills.

Importance of fixing the most important thing [00:18:24] : Jay Jay emphasizes the importance of regularly updating and improving a business's website and online presence to avoid losing potential customers.

Importance of a well-designed website and online presence for building trust. [00:19:35] Jay Jay discusses the significance of having an attractive and trustworthy website and online presence to make it easy for potential customers to learn more about a business and make a decision.

Success story of James Somerville [00:21:14] Jay Jay shares the success story of James Somerville, who wanted to be seen as a leading designer in his field. They discuss how they used press, reputation management, and positioning strategies to help James improve his online presence and achieve his goals.

Focus Group [00:24:34] Discussion of the importance of focus groups and how they can provide valuable feedback on branding and messaging.

Jul 27, 202332:58

Accelerate Business Innovation with In-depth Crowdsourcing | Justin Chen

In this episode of the Marketing Boost Solutions, Captain Marco interviews Justin Chen, founder of PickFu who shares the power of data-driven decision-making. If you have ever wondered how to get fast and reliable feedback from real people. Justin explains how PickFu, a polling platform, allows users to test different versions of their creative work and make data-driven decisions. Whether you're an author looking for feedback on book titles or a small business owner wanting to improve your marketing, this informative podcast episode will give you valuable lessons on gathering feedback from unbiased strangers and making informed decisions before investing time and money into your next project.

Find out more about Justin Chen below:

Websites:https://www.pickfu.com/

LinkedIn: https://linkedin.com/in/justinchen

Timestamps:

[00:04:53] Marco discusses the diverse range of businesses that use Marketing Boost, including solopreneurs and local businesses.

[00:07:41] Founder of PickFu Justin shares the story of how he and his college roommate started PickFu and how it grew organically over time.

[00:11:29] Justin explains how their market research tool works, using the example of a single-question survey to gather feedback on book covers.

[00:12:28] Justin discusses how their platform brings in a panel of people who match specific criteria, such as dog owners or male coffee drinkers, to provide feedback on various topics.

[00:14:33] Justin explains the different use cases for their market research tool, including authors using it for book titles and covers, real estate agents for listings or flyers, and their own team using it for marketing materials. He also highlights the benefit of getting feedback from strangers who are not biased and can provide honest opinions.

[00:22:39] Justin Chen discusses how PickFu, a service that provides feedback on creative designs, has become their sole focus and is expanding into different industries, including authors, e-commerce businesses, and gaming companies.

[00:27:48] Using the Amazon mockup generator to create fake Amazon search result screenshots for testing against competition.

[00:29:46] Exploring options to target specific demographics and behavioral attributes, such as gender, age, income range, and location.

[00:34:24] Highlighting the common feedback from customers that the winning creative was not what they initially expected, emphasizing the opportunity cost and potential impact on [00:36:22] Agencies use polls during client meetings to prove the effectiveness of their work and come out on top.

00:37:51] Using PickFu allows marketers and small business owners to test ideas before investing time and money in campaigns, ads, and product development.

[00:40:10] It is important to constantly talk to customers, including those who don't convert, to understand why certain offers or services may not resonate with them.

Jul 19, 202337:55

The Art of Closing Deals: Insights from a Sales Guru | Crispin Cruz

In this episode of the Marketing Boost Solutions, Captain Marco features Crispin Cruz, a trusted advisor for the sales/marketing space, providing strategic support and identifying customized opportunities to accelerate sales growth. A sales guru with more than two decades of experience in Sales and Marketing at the corporate level, Crispin enjoys the art of relationship building and closing deals. His diverse work history combined with his multifaceted viewpoint towards business strategy and sales methodologies is one reason why his company, Sales Arbiter is successful.

Crispin Cruz shares valuable insights into effective sales strategies. One of these is to focus on the customer's needs and goals, listen actively, and use effective questioning strategies to overcome objections and close the sale. Cruz emphasizes the importance of building a high level of connection with prospects and understanding their pain points before presenting a solution. He also stresses the need to confirm that the decision maker is present and that the budget is appropriate before presenting a solution. Overall, the discussion provides significant lessons into the sales process and how to approach it effectively. So, if you want to improve your sales skills and close more deals, be sure to tune in to this episode of the MarketingBoost Solutions Podcast.

Find out more about Crispin Cruz below:

Websites:https://salesarbiter.com/

LinkedIn: https://www.linkedin.com/in/crispin-cruz-977b505/

Timestamps:

Sales Arbiter [00:06:02] Introduction to Sales Arbiter, a sales consulting company that helps businesses grow by identifying gaps in their sales process, resources, training, coaching, and mentoring.

Podcasting [00:08:05] Discussion about the PIPE podcast, which focuses on the sales process, initiatives, prospecting, and experiences, and features guests who are influencers in the sales and marketing space.

Sales Strategies [00:23:46] Discussion of the traditional sales approach and how it should be changed to build a high level of connection with prospects. They also mention the importance of understanding the prospect's behavior type and matching and mirroring them closely.

Determining a Prospect's Buy Cycle [00:27:40] The importance of determining whether a prospect is in their buy cycle or not. They also discuss the tools needed to have a good conversation with prospects and determine their compelling reason to buy the product or service.

Leveraging relationships [00:40:25] The host and guest discuss the importance of leveraging relationships in business, with Captain Marco sharing examples from his own experience, including building a paper route and opening restaurants with partners.

Selling the solution and results [00:48:32] The speakers emphasize the importance of selling the solution to the customer's pain points and focusing on the results they will achieve by using the product or service.

Reversing Technique [00:54:51] The reversing technique in sales, which involves laying down a softening statement and asking a question to gather more information before answering a prospect's question.

Collaboration between Marketing and Sales [01:05:49] The importance of collaboration between marketing and sales teams for business growth and success.

Jul 12, 202358:42

Say YES to Creating Business CLARITY, CONFIDENCE, and CASH! | Kellan Fluckiger

In this episode of the Marketing Boost Solutions Podcast, Captain Marco features Kellan Fluckiger, a successful entrepreneur, coach, speaker, and author who has dedicated his life to helping people discover and serve with their divine gifts. Kellan shares his story from battling addiction, depression, and near-death experiences, and how he turned his life around to help over 50 million people. He’s committed to inspire us with his incredible journey of pursuing his dreams and how it has led to success in various areas of his life. He emphasizes the values of clarity and confidence in achieving success and encourages entrepreneurs to be bold and clear in describing the problem they solve. He also tackles the importance of being passionate and dedicated to one's goals, and how this can lead to creative ideas and opportunities. His upcoming challenge, the Clarity, Confidence, and Cash Accelerator Challenge, focuses on helping entrepreneurs gain clarity about who they are and what they have to offer, build confidence in their plan, and take action to make money. Overall, the discussion highlights the importance of clear messaging and actionable plans for entrepreneurs to succeed. Tune in to this episode to learn more.

Find out more about Kellan Fluckiger below:

Websites:https://www.ultimatelifechallenge.com/

Facebook: https://www.facebook.com/kellan.fluckiger3

YouTube: https://www.youtube.com/c/UltimateLifeFormula

Timestamps:

Goal to Help 50 Million People [00:02:54] Kellan Fluckiger talks about his goal to help 50 million people in the next year, which he has already surpassed halfway through the year.

Two Lives [00:11:35] Kellan Fluckiger talks about his life from 0 to 52 and from 52 to now, including his upbringing and the impact it had on him.

Starting Over [00:21:53] Kellan Fluckiger talks about his turning point in 2007 and how he started over, learned to tell the truth, and became a coach to help people struggling with fear of failure.

Clarity, Confidence, and Cash [00:26:32] Fluckiger discusses his challenge to help entrepreneurs gain clarity about their purpose, confidence to take action, and ultimately make sales and cash.

Getting Clarity [00:30:12] Fluckiger emphasizes the importance of clarity in describing what problem you solve and who you help, and how it can make a difference in attracting customers.

Clarity is Key [00:33:38] Fluckiger emphasizes the importance of clarity in communication and messaging, and how it can help entrepreneurs solve problems and get the cash they deserve.

Marketing Boost Challenge [00:34:13] Fluckiger and Marco Torres discuss the upcoming Marketing Boost Challenge, which aims to help entrepreneurs create powerful messaging and get the incentives they need to boost sales.

Concrete Plans for Success [00:42:36] Fluckiger talks about the importance of making concrete plans and taking specific actions to achieve success, and how it can help entrepreneurs avoid the trap of doing the same thing over and over again and expecting different results.

Dreams and Ideas [00:44:47] Kellan Fluckiger and Marco discuss how ideas come to you when you are passionate about your goals and how Kellen used to keep a notebook by his side to write down his ideas.

Jul 05, 202340:51

Be Everywhere: How to Use Multiple Forms of Media to Grow Your Business | Dr. Barrett Matthews

In this episode of the Marketing Boost Solutions, Captain Marco features the Media Boss, Dr. Barrett Matthews, an authority on execution, productivity and media. Dr. Matthews shares insights on how to be present on multiple forms of media to reach a wider audience and attract potential clients. Emphasizing the importance of using platforms that will help create your own channel and monetize your content by selling your own products and services or finding sponsors. He also recommends using various media formats like audio, video, print, and film to capture different audiences. But it's not just about being everywhere in terms of media. Dr. Matthews advises entrepreneurs to build a team around them, including virtual assistants, so they can delegate tasks and focus on growing and improving their business. He also stresses the importance of reaching back and helping others climb up the ladder of success. Whether you're a 6 or 7 figure coach or a small business owner just starting out, this episode has something for you. Tune in to learn how to establish credibility and authority, build a strong media presence, and make yourself findable to potential clients.

Find out more about Dr. Barrett Matthews below:

Websites:https://www.5waystopayingclients.com/lead-gen

Twitter: https://twitter.com/E2ESystems

LinkedIn: https://www.linkedin.com/in/barrettlmatthews/

Timestamps:

Using Multiple Media Platforms [00:12:28] Dr. Matthews emphasizes the importance of being visible on multiple media platforms to reach a wider audience and make yourself findable.

Recommendations for Building Media Presence [00:17:13] Dr. Matthews recommends using a variety of media platforms, including YouTube, Roku, print, and social media, as well as guesting on podcasts to build a strong media presence and monetize content.

Building Credibility through Podcasts [00:20:38] The speakers discuss the benefits of appearing on podcasts to increase credibility and authority in the industry. They also mention the importance of having a library of content to use for future marketing purposes.

Being Everywhere with Media [00:25:27] Dr. Matthews emphasizes the importance of being present on multiple forms of media to reach a wider audience. He encourages business owners to make it easy for people to find them.

Delegating and Building a Team [00:29:22] They discuss the importance of delegating tasks to virtual assistants and building a team to help grow the business. They suggest creating business processes for repetitive tasks and hiring virtual assistants to handle them, allowing the business owner to focus on growing and improving the business.

Using Marketing Boost [00:33:20] Using Marketing Boost in business, such as giving incentives to clients who purchase his high ticket products or achieve certain goals.

Jun 28, 202336:24

Scale Your Business with Social Media: Optimize Your LinkedIn Profile| Adam Gray

In this episode of the Marketing Boost Solutions, Captain Marco interviews social media expert, co-founder and owner of DLA ignite, Adam Gray. They discuss the changing behaviors of consumers and how traditional marketing methods are no longer as effective. Adam emphasizes the importance of building relationships with people rather than just brands and explains how to effectively use LinkedIn for sales and customer support roles. He helps organizations with its respective teams embrace and maximize social media to deliver increased pipeline & revenue, greater visibility, and higher staff engagement. Adam overall stresses the importance of building business relationships on social media and providing value to potential clients.

Find out more about Adam Gray below:

Websites:https://www.dlaignite.com/

Twitter: https://twitter.com/AGSocialMedia

LinkedIn: https://www.linkedin.com/in/adamgray/

Timestamps:

Changing consumer behaviors [00:06:29] Adam Gray talks about how traditional marketing methods are no longer as effective due to changing consumer behaviors.

Marketing messaging [00:07:26] Adam Gray discusses how marketing messaging has become too focused on selling products and not enough on solving problems.

The Power of Social Media [00:08:20] Adam Gray explains how social media is a platform to make people know and like you, and how people engage with those they follow and like.

Relationships Matter [00:14:08] Adam emphasizes the importance of building relationships with people, not just brands, and shares a surprising statistic about Cristiano Ronaldo's Instagram followers.

Power of Personal Content [00:14:58] Adam explains why personal content on social media is more effective than company updates and how organizations can empower their employees to tell their stories.

Importance of Human Connection [00:21:43] Adam Gray explains how personal interests and connections can be starting points for conversations and how completing a profile that makes you look interesting and approachable is key.

Creating an Attractive Profile [00:23:12] Tips on how to create a LinkedIn profile that makes you look attractive, interesting, and knowledgeable.

Investing Time in LinkedIn [00:25:55] The investment of time needed to navigate LinkedIn, search for the right contacts, and engage with them, and how it compares to the time spent on traditional marketing methods.

Building your network [00:27:47] Adam explains the importance of building a strong network on social media and how every person you connect with strengthens it.

LinkedIn for B2B [00:30:54] Adam explains why LinkedIn is crucial for B2B businesses and how it provides an almost unlimited amount of space to put your content. He also mentions the importance of being on Twitter to become a recognized influencer.

Jun 21, 202301:07:43

Maximizing You: Personal Growth & Problem-Solving Strategies for Business Success | Dennis Dowdell

In this episode of the Marketing Boost Solutions, Captain Marco interviews a successful multi-network marketer Dennis Dowdell. He has been with Herbalife for 43 years and continues to inspire people with his story of starting from driving a school bus to learning and developing the skills needed to build a large team of over 250,000 people worldwide. Dennis believes that network marketing is one of the easiest opportunities to get into business for oneself and learn how to grow a business without a huge investment. He also emphasizes the importance of personal growth and mindset in building a successful business. Over the years, Dennis has learned from powerful and successful mentors who have coached and mentored him. He followed their plan and has come out on top. His book and company, "Maximize You," aim to share these principles with the world.

Find out more about Dennis Dowdell below:

Websites:https://www.maximizeyou.com/

Facebook: https://www.facebook.com/dennis.dowdell

Timestamps:
Success in Network Marketing [00:07:38] Dennis talks about his experience in network marketing and the importance of edification of upline and downline.

Maximize You [00:09:29] Dennis talks about his company, Maximize You, and how he wants to take what he has learned and help people in the corporate world.

Transition to Network Marketing [00:16:15] The host and Dennis discuss the benefits of network marketing and how it can help individuals grow as a person and in business.

Making Irreversible Decisions [00:17:41] Dennis talks about his decision-making process and how he learned to make irreversible decisions slowly and thoughtfully.

Solving Problems, Not Selling [00:21:10] Dennis talks about how he learned to solve problems for people instead of selling products, and how this approach helped him succeed in his business.

Measuring success through impact on others [00:31:14] Dennis explains how he measures his success through the impact he has made on others, particularly his team members.

Creativity in problem-solving [00:40:27] Dennis talks about the importance of creativity in problem-solving and gives an example from the Apollo 13 mission.

Leadership and Problem Solving [00:41:11] Dennis discusses the importance of constantly solving problems and the difference between management and leadership.

Maximize You Book [00:43:08] Dennis talks about his book "Maximize You" and where it can be found.

Purpose and Dream Development [00:47:35] Dennis advises entrepreneurs to understand their purpose, develop a dream, and become the person necessary to make that dream a reality.

The Importance of Personal Change [00:49:09] Dennis discusses the importance of personal change in achieving success and fulfilling dreams.

Constant Learning and Growth [00:55:35] The importance of continuous education and personal growth is emphasized, with Dennis sharing his approach of re-reading good books to reinforce their lessons.

Servant Leadership [00:57:10] Dennis defines servant leadership as getting excited about making other people successful and explains how it leads to true success and significance.

Jun 14, 202353:57

Leap to Success from Corporate to Freelance | Mat Casner

In this episode of the Marketing Boost Solutions, Captain Marco interviews Freelance CEO Mat Casner, founder of freelance design studio, Redlogic Communications, Inc. and the Purpose To Profit Design Business Summit. Mat helps creative professionals tap their inner potential to plan, launch, and grow a thriving freelance business. Having served hundreds of clients and brands around the world (Aflac, Adidas, And1, Chick-fil-a, FCA) with lifetime client values reaching beyond $1.5M, Mat teaches other freelancers to be CEOs of their business. He helps his clients learn how to scale a sustainable, purposeful and profitable business. Overall, this episode highlights the importance of consistent, intentional action and mindset for taking the leap to success from corporate to freelance.

Find out more about Mat Casner below:

Websites: https://www.freelanceceo.com/

LinkedIn: https://www.linkedin.com/in/matcasner

Instagram: https://www.instagram.com/matcasner

Facebook: https://www.facebook.com/matcasner

Timestamps:
Matt Casner's transition to solopreneurship [00:03:24] Mat Casner shares his story of leaving the corporate world and transitioning to solopreneurship, including the challenges he faced and the importance of relationships in business.

Early adoption of remote work [00:07:56] Mat Casner's early adoption of remote work and leveraging relationships to continue working with clients.

Helping designers and other freelancers [00:08:57] Mat Casner's focus on helping designers, copywriters, photographers, and social media people, and anyone with a marketable skill.

The Business Academy [00:12:16] Mat Casner's Business Academy, an eight-week coaching program that gives freelancers a solid business foundation and understanding, and a common language and knowledge base.

Positioning Yourself as an Expert [00:16:17] Mat Casner talks about the importance of communicating expertise and solving business problems as a freelancer.

Client Snowball Technique [00:20:53] Mat Casner shares his four-step process for building a client snowball and getting results for clients to collect testimonials and build trust.

Daily Habits for Business Owners [00:37:40] Mat talks about the importance of daily habits and mindset for business owners, and the need for a clear reason to stay motivated.

The Pebble Principle [00:38:34] Mat Casner shares his principle of doing three small business-building activities every day, which he calls the Pebble Principle.

Mindset and Community [00:40:58] Mat Casner talks about the importance of mindset and community for freelancers, and how his community helps people connect with others who are dealing with the same issues.

Jun 07, 202345:21

The Power of Effective Branding in Business: Stand Out by Selling the Truth | Hersh Rephun

In this episode of the Marketing Boost Solutions, Captain Marco interviews effective branding expert Hersh Rephun, a stand up comedian and brand storyteller who operates on one simple principle: SELL THE TRUTH. Hersh believes “Success is inextricably linked to ‘selling the truth. Your truth is your essence. To be memorable, you wanna be clever - but you have to get real to be funny."

His clients include changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers. This talk emphasizes the need for businesses to understand their story and needs, and to find the right balance between humor and staying on message. The conversation touches on the importance of clear communication and consistency in branding, as well as the philanthropic side of branding.

Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives.

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Find out more about Hersh Rephun below:

Websites: http://www.getmessagetherapy.com/

LinkedIn: https://www.linkedin.com/in/hershrephun/

Instagram: https://www.instagram.com/hersh4all/

Facebook: https://www.facebook.com/hersh.rephun

Timestamps:
Message Therapy [00:08:26] Hersh Rephun talks about the importance of perspective in branding and how he uses message therapy to help brands find their heart and soul.

Humor in Advertising [00:11:39] Hersh Rephun discusses the use of humor in advertising and how it can be used to diffuse tension and anxiety.

Helping Others Succeed [00:15:31] Captain Marco talks about his desire to help more people succeed with Marketing Boost and his philosophy of helping others to achieve success.

Boosting Your Message [00:16:33] Hersh Rephun suggests that marketing boost campaigns could amplify a company's message and reach more people. He discusses the potential impact of such a campaign on subscribers, clients, and participating vendors.

The Power of Interaction [00:18:37] Hersh Rephun emphasizes the importance of real interaction in marketing and how it can transform the lives of everyone involved. He also discusses the challenge of standing out and how he helps companies find their heart and soul.

Creating a successful email campaign [00:28:30] Hersh Rephun talks about a successful email campaign he created for a writing tool, with 30 emails to different tiers of lists, all with the voice of the brand, resulting in high open and click rates.

Establishing clear communication and branding [00:31:24] Hersh Rephun discusses the importance of figuring out who you are and what you stand for before branding, and aligning all communication channels to avoid positioning them separately.

Authenticity in Branding [00:41:39] Hersh Rephun and Captain Marco discuss the importance of authenticity in branding and how it is something that everyone craves.

Free consultation with Hirsch Rapsin [00:48:23] Hersh Rephun offers a complimentary half-hour consultation to help businesses define their messaging and grow their brand. The consultation is offered through his website, getmessagetherapy.com.

May 31, 202350:20

From Zero to a Million Success Story: Scaling Service Businesses to its first $1M with Young Han

In this episode of the Marketing Boost Solutions, Captain Marco interviews Young Han, an expert in operations and service businesses who has coached dozens of businesses to success. Young shares his insights on the importance of mindset shifts, strategic planning, and embracing technology and automation in business. Young Han's enlightenment is valuable in personal growth and celebrating business milestones.

Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here!

Find out more about Young Han below:

Websites: https://owners.club/

Youtube: https://www.youtube.com/@thegirldadshow

LinkedIn: https://www.linkedin.com/in/younghan/

Facebook: https://www.facebook.com/youngh/

Timestamps:

Service Businesses [00:08:09] Young Han explains the difference between service businesses and venture-backed businesses, and how he helps service businesses grow.

Coaching a Friend [00:09:39] Young Han shares how he accidentally started coaching a friend's service business, and how he helped her double her revenue within a year.

Testing the System [00:12:19] Young Han talks about how he developed a system to help service businesses grow, and how he tested it on his own pool service company, which generated a million dollars in annual revenue within 10 months.

Owner's Club [00:13:57] Young Han talks about the creation of Owner's Club, a system to help service businesses grow, and how he tested it with a small group of owners.

Programmatic Mindset [00:17:35] Young Han discusses the importance of having a programmatic mindset in business, including being less emotional and more focused on testing and failing rapidly.

Customer Projection [00:19:24] Young Han explains how some business owners project themselves onto their customers and the importance of avoiding this mindset.

Three Mindset Shifts [00:20:04] The guest talks about three mindset shifts that business owners need to make to be successful.

The value of networking [00:31:44] Captain Marco and Young Han discuss the importance of networking and how it can lead to growth and success in business.

Automation Booster Services [00:40:41] Captain Marco shares the services offered by Automation Booster, including their own CRM system and marketing automation tools.

Incentives for Business Growth [00:44:22] Captain Marco discusses the use of incentives, such as travel rewards, to boost business growth and increase revenue.
Rewarding business successes [00:55:08] Young Han shares his belief in celebrating milestones and putting markers on them, such as hitting 250 routes in her business. He also recommends using 5% of cash flow for engagement or incentives without risking the business.

May 24, 202357:45

The 3 Secrets You Must Know To Succeed! | Discover the Leader within You with Heinz Kaegi

In this episode of the Marketing Boost Solutions, Captain Marco features intl. speaker, bestselling author, recognized expert, and mentor of visionary leadership, Heinz Kaegi. Heinz shares his 3 secrets and 7 laws of leadership and discusses the need for leaving a legacy and creating a vision for the company. His lectureship as lead lecturer for leadership at a European corporate academy gives evidence to the many compelling models and concepts he has developed and implemented together with his multicultural clientele. Heinz Kaegi is the initiator of the Intl. Economy of Heart Foundation. His passion for "moving leaders from hard work to heart work®" makes him and his impact powerfully inspiring. Timestamps: Discovering leadership principles [00:08:16] Find out how Heinz Kaegi’s research on discovering leadership principles and the seven laws can make the biggest difference in your lives and careers. The Three Laws of Leadership [00:10:29] Heinz discusses the three laws of leadership: no purpose, no power; no vision, no passion; and no focus, no freedom. The Importance of Commitment [00:16:47] He emphasizes the importance of commitment in achieving success and gives an example of a corporate meeting where commitment was lacking. Leadership Excellence for Life Experience (LEX) Program [00:36:07] He covers the LEX program, including its seven steps, duration, and coaching options. Leading from the future [00:46:29] He talks about the importance of having a vision for the future and how it can help in leading a company. Balancing success and fulfillment [00:53:25] Captain Marco and Heinz shares further the importance of balancing success and fulfillment in one's personal and professional life as you embark on the journey geared towards success. Find out more about Heinz Kaegi below: Websites: https://heinzkaegi.com/ LinkedIn: https://www.linkedin.com/in/heinz-kaegi/ Facebook: https://www.facebook.com/heinz.kaegi.5/

May 17, 202356:48

Incentivizing Clients | The Power of Rewards in Sales & Affiliate Marketing : MB Success Stories with Adam Roseland & Josh Torres

In this episode of the Marketing Boost Solutions, we are excited to share another success story as Captain Marco features successful Marketing Boost members, Adam Roseland & Josh Torres. If you’re looking into growing your business through affiliate marketing, this episode covers the benefits of using incentives, the importance of creating valuable content, and the effectiveness of trade shows. Our guests share their experiences using Marketing Boost for their clients and promoting third-party products, as well as strategies for building long-term passive income streams through affiliate marketing. Overall, highlighting their wins while ensuring their clients' success.

Adam Roseland is an award winning affiliate marketer, and founder of a leading digital marketing firm, 814 Interactive, that specializes in Automotive SEO that provides Pay Per Click Management(PPC) & Content Marketing for its clients. Josh Torres, owner of Florida State Armory, shares his success with offering vacation incentives with every firearm purchase, which has led to over 700 activations and a 34% conversion rate. Overall, the episode provides valuable insights and strategies for entrepreneurs looking to grow their businesses through affiliate marketing.

Find out more about Adam Roseland and Josh Torres below:

Websites: https://im814.com/

https://www.flstatearmory.com/

LinkedIn: https://www.linkedin.com/in/adamroseland/

Instagram: https://www.instagram.com/adamroseland/

Timestamps:

Benefits of Affiliate Marketing [00:08:31

Using Incentives for Lead Generation [00:14:34]

Focusing on Desires and Features [00:21:16]

Getting Clients to Sell the Dream [00:22:05] Segmenting Clients for Better Sales [00:25:24]

Offering Incentives for Affiliate Marketing [00:26:12] Using SEO to Build Affiliate Views [00:29:40] Automating Video Content [00:31:30]

Using Marketing Boost Incentives at Trade Shows [00:35:22] Building Organic Traffic [00:43:41]

Paid Traffic Strategy [00:46:10]

Marketing Boost Credibility [00:47:41]

May 10, 202354:40

Scaling Your Business in the Wedding Industry: A Success Story | Daniel Krikorian

In this episode of the Marketing Boost Solutions, Captain Marco interviews creative and visionary business leader, Daniel Krikorian, as he inspires us with his success story of how he headed one of the fastest-growing wedding company services. He shares his entrepreneurial journey through creating unique and magnificent wedding experiences; combined with incredible, compelling, and impactful customer-centric culture. This talk also covers the importance of automation and technology in building a successful business, as well as tips on using incentives to increase sales and customer satisfaction.

Daniel centered on producing promotional digital media. He project-managed all aspects of video production, designing and delivering compelling and visually exciting storytelling. Leading the creative process gave him the tools to drive consumer action and engagement expertly and suited him with the tools needed to build his endeavor. Ingrained in 3 main pillars; affordability, communication, and quality of service and by recruiting the right talent, his company quickly became the fast-growing wedding service in the region, reaching sales over $1million. The company's strength lies in a solid, specialized team trained for several years in crafting unique and magnificent wedding experiences. As a passionate advocate of diversity and inclusion, Daniel aspires to accomplish great things in life and is enthusiastic about helping individuals thrive through mentoring and continuous learning. Overall, the episode provides valuable insights for entrepreneurs in the wedding industry and beyond.

Find out more about Daniel Krikorian below:

Website: https://www.brememberedweddings.com/

LinkedIn: htthttps://www.linkedin.com/in/danieljkrikorian/

Facebook: https://www.facebook.com/daniel.krikorian

Timestamps:

Daniel's success in the wedding industry [00:00:38] Daniel shares his experience in the wedding industry, including the establishment of his company, and its growth to become one of the fastest-growing wedding companies.

Challenges in the wedding industry [00:06:05] Daniel discusses the challenges and inconsistencies in the wedding industry, particularly in pricing and service quality, and how his company aims to provide affordable, quality service to customers.

Current Trends in the Wedding Industry [00:13:31] Daniel talks about the current trends in the wedding industry, including the fluctuation in the market due to the end of the COVID-19 pandemic, the rise of micro weddings, and the focus on experience over financial distress.

Success and Learning from the Market [00:25:32] Daniel talks about the success of his business and how listening to the market has helped him make adjustments to better serve his customers.

Opportunities in Economic Despair [00:43:32] Daniel shares his advice for entrepreneurs, emphasizing the opportunities that arise during economic despair and the importance of taking advantage of them.

Pivoting to Weddings [00:49:25] Daniel talks about how his business, B. Remembered Weddings, came to be and how they pivoted to the wedding industry due to the impact of COVID-19 on small businesses.

Incentivizing Lead Generation [00:56:08] Using incentives such as hotel savings cards and honeymoon packages to generate leads and compete with wedding industry platforms.

May 02, 202358:07

Branding YOU with Impact: The Importance of Defining Your Brand's Language | Rich Kozak

In this episode of the Marketing Boost Solutions, Captain Marco interviews Certified Global Branding Consultant Rich Kozak, CEO of Rich Brands, about his extensive experience in marketing and branding. Kozak emphasizes the importance of a process in building a successful brand and shares his expertise in helping individuals and businesses develop their brands.

Rich Kozak is a leader and an expert in helping businesses and professionals strategically maximize. Rich's deep background in marketing and branding reflects in his exciting career of nearly two decades becoming a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, and deep immersion in branding and rebranding. Rich has passionately shaped brands and their language for companies across hundreds of industries. Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and on the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose.The episode is geared towards entrepreneurs and business owners looking to improve their branding and marketing strategies.

Find out more about Rich Kozak below:

Website: https://richbrands.org/

LinkedIn: https://www.linkedin.com/in/richkozakrichbrands/

Facebook: https://www.facebook.com/richbrandsrk

Timestamps:

Importance of a process in building a successful brand [00:04:09]

Defining the Brand [00:08:52]

Category of Expertise [00:12:00]

The importance of a good brand name [00:17:25]

Four Elements of a Successful Brand [00:25:51]

Impact Driven Branding Blueprint [00:29:53]
Last nuggets for branding success [00:36:23]

Apr 25, 202340:29

Revolutionize Your Lead Generation with YouTube Advertising | Benjamin Jones

In this episode of the Marketing Boost Solutions, Captain Marco interviews serial entrepreneur, international speaker, and digital marketing director, Benjamin Jones, about YouTube advertising and how it can dramatically help your businesses grow and scale. He explains why YouTube ads are better than Facebook ads and provides a four-part sequence for creating effective ads. Jones also discusses in this episode the importance of targeting and testing ads on YouTube and shares some of his tested and proven effective targeting strategies.

Over the past 5 years, Benjamin Jones has been able to educate thousands of people and help them harness the power of online marketing for over seven incredible years. He co-founded the following businesses: Youth in Business and Titan Marketer. As Titan Marketer, Jones only works with clients he can genuinely help and advises businesses to have the right infrastructure in place before investing in YouTube ads. Don’t miss out on this huge opportunity to learn how you can Revolutionize Your Lead Generation with YouTube Ads. If you’re looking to boost your lead generation efforts, visit MarketingBoost.com for travel incentives.

Find out more about Benjamin Jones below:

Website: https://titanmarketer.com/services/funnel/home/

LinkedIn: https://www.linkedin.com/in/%F0%9F%94%A5-ben-jones-%F0%9F%9A%80-234090a8/

Facebook: https://www.facebook.com/benjaminjones.inc

Timestamps:

The effectiveness of YouTube ads [00:06:50] Marco Torres and Benjamin Jones discuss the effectiveness of YouTube ads compared to Facebook ads, especially after the release of iOS 14 and 15.

The Opportunity of YouTube Ads [00:07:23] Discussion of the advantages of advertising on YouTube, including the platform's current position in the adoption curve and the free ad credit offered by Google.

The Importance of Ad Creatives on YouTube [00:09:58] He explains the importance of creating video ads that are tailored to the platform's audience.

The Elements of a Successful YouTube Ad [00:12:18] Outlines the four-part sequence of a successful YouTube ad, including the importance of a strong hook and an elevator pitch.

Storytelling in Ads [00:15:08] The importance of helping people in ads and using storytelling to establish a connection with potential customers.

Expected investment for successful YouTube ads [00:24:20] Marco and Benjamin talk about the expected return on ad spend for YouTube ads and how it differs from Facebook ads.

Building a YouTube Channel [00:43:09] The benefits of warm traffic and building a YouTube channel versus running YouTube ads.

Free Resources and Training [00:45:02] Benjamin Jones shares free resources and training available on titanmarketer.com, including templates, marketing calculators, and live training sessions.

Opportunity with YouTube Ads [00:50:08] The speakers talk about the huge opportunity for businesses to grow and scale through YouTube advertising, with only 8% of marketers effectively using it.

Apr 18, 202351:24

Channeling Business Success with Company Culture in Lead Generation and Marketing | Stephen Halasnik

In this episode of the Marketing Boost Solutions Podcast, Captain Marco interviews successful entrepreneur, Stephen Halasnik, about the importance of company culture in marketing and generating leads. Stephen discussed the best marketing channels for small businesses, how you can stand out from your competitors including the effectiveness of SEO and the democratization of lead generation by Google.

Stephen also shares his experience of building six successful companies with yearly revenue of $5-$25 million. Two of these companies have made the INC 500 fastest-growing list. The discussion also covers the process of prioritizing marketing channels and testing and measuring initiatives. The episode emphasizes the importance of quality service and pricing in small businesses.

Find out more about Stephen Halasnik below:

Website: https://financingsolutionsnow.com/LinkedIn: https://www.linkedin.com/in/stephen-halasnik/

Facebook: https://www.facebook.com/stephen.halasnik

Timestamps:

Company Culture in Marketing [00:04:16] Stephen defines company culture and emphasizes the significance of investing in marketing and lead generation.

Process of prioritizing marketing channels [00:07:30]Stephen discusses the importance of testing and measuring initiatives and prioritizing marketing channels.

Marketing Channels [00:09:28] Discussion of various marketing channels, including SEO, paid search, direct mail, banner ads, social media, and telephone calls.

Knowing Your Market [00:10:35] Importance of knowing your market and measuring the success of marketing initiatives.

Marketing Tactics [00:20:44] Stephen Hassenfeld discusses the different marketing tactics they use to go after B2B clients, including direct mail, SEO, article writing, and paid search. He also mentions the ineffectiveness of social media advertising.

Marketing and Lead Generation [00:27:55] The significance of marketing and lead generation in building successful businesses.

Apr 11, 202337:16

Creating Brand Ambassadors: The Secret to Promotional Product Success with Swire Ho

In this episode of the Marketing Boost Solutions, our special guest, Swire Ho, also known as ‘the Promo Guy' and host of The Small Business Show podcast, shares valuable insights on how to choose the right promotional products, target the ideal client, and create a customer journey. Learn its strategic use for your target market, and encourage your audience indirectly to build brand awareness and become advocates for your products and services.

Some of his notable accomplishments include receiving the SCORE Award for Small Business Success and becoming the Los Angeles Area Chamber of Commerce Ambassador of the Year in. Additionally, he’s also recognized as one of the best promo pros on social media and a subject matter expert on promotional products in over 100+ podcasts

Find out more about Swire Ho below:

Website: https://www.garudapromo.com/

LinkedIn: https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/

Twitter: https://twitter.com/Garuda_Swire

Click subscribe for more practical tips and ideas to effectively grow and scale your businesses.

Timestamps:

Choosing the Right Promotional Products [00:05:27] The importance of choosing the right promotional products and targeting the ideal client.

Promoting a Brand at Trade Shows [00:09:59] Swire Ho discusses the importance of creating an engaging experience at trade shows and capturing leads through qualifying buyers and incentivizing them to take action.

Asking for Testimonials and Referrals [00:19:05] Discussion on how to ask for testimonials and referrals, including offering incentives and coaching clients on how to provide effective testimonials.

Automating Business with Marketing Tools [00:25:50] Marketing Boost Solutions as a tool to automate businesses and capture, nurture, and convert prospects into clients.

Online Reputation [00:32:59] Importance of having a good online reputation and relevant content for your industry.

Apr 04, 202336:10