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3 Bald Guys Talk Marketing

3 Bald Guys Talk Marketing

By Fred Z. Poritsky
3 Bald Guys Talk Marketing is composed of Rodney Warner of Writer For Hire, Paul Schindel of Three Bears Communications, and Fred Z. Poritsky of FZP Digital.

We all bring different aspects of marketing to the podcast as you will hear when you listen to each episode. Our goal is to educate and inform our listeners about trends in print and digital marketing.

Thanks for visiting and happy listening!
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Making the Most of Pandemic Opportunities with Eric Zhivalyuk, Germ Hero CEO & Founder
In Episode 2 of Season 2 we met with Eric Zhivalyuk, CEO & Founder of Germ Hero. Learn how Eric and his team found a unique way to help businesses during the pandemic. Visit Thanks for listening.
April 29, 2021
Season 2 Opener
Bald & Beautiful! The Wardrobe Department gave us red hats: 2 Bald Guys #Phillies hats, and 1 Bald Guy The Governors Ball Music Festival In today's episode, launching Season Two, we update listeners on marketing during the hiatus, and offer some forecasts for end-of-pandemic marketing.  Give us a listen! Available at the link below, and wherever you get your podcasts.
April 15, 2021
Episode 20 -Marketing the Lower Bucks County Chamber of Commerce during COVID-19
In Episode 20 the 3 Bald Guys virtually visit the leaders of the Lower Bucks County Chamber of Commerce to learn how networking is working amidst pandemic uncertainty. Executive Director Minesh Pathak and Board Chair William K. Pelosi, Esq. of the law firm Litchfield Cavo LLP are staying flexible and creative in ways that meet their members’ business needs. Visit the Chamber's website at
July 20, 2020
Episode 19 - Kickstart Mailing Services - Smart Marketing via Direct Mail
In Episode 19, 3 Bald Guys learn what works for nonprofits, retailers and other businesses, and what doesn’t. Paul Cerna, head of Princeton-based Kickstart Mailing Services, is a direct mail expert. By automating mailing processes, and coaching with USPS design tips, Kickstart saves organizations lots of time and money while boosting ROI.
July 13, 2020
Taking The Stress Out Of Bill Paying and Paperwork
In Episode 18, 3 Bald Guys learn about Nancy Sobin's Professional Paperwork Services. The company helps seniors, their families, and business owners who face challenges managing their finances and paperwork. Visit her website at
June 22, 2020
Firehouse Cycles thrives in pandemic times
Episode 17: Mike Josephs has been a very busy man recently, because the pandemic has put countless people on bicycles. While discussing his business with 3 Bald Guys, he was also working on a bike at his shop, in Yardley, PA, where he sells and services bikes for riders of all ages and skill levels.
June 10, 2020
Perlow Productions: Marketing with video during the pandemic
in Episode 16, Mike Perlow, leader of in Cherry Hill, NJ, talks with 3 Bald Guys about the range of video needs they produce from corporate marketing and aerial productions to animation and recruitment.
June 02, 2020
Peace Aging Care Experts: The marketing of peace of mind.
Episode 15: Providing medical care management for older people and those with disabilities is both a calling and a specialty offered by relatively few companies. Trish Barbosa, RN, started Peace Aging Care Experts in 2006 to give clients and their families professional supervision of their home health aides and medical needs. Her marketing efforts are wide-ranging and always compassionate. This episode was produced with Zoom.
May 24, 2020
Guided to Success: Business Coach Mike Krupit
In Episode 14, we speak with business coach Mike Krupit.  Attracting clients, and helping his clients attract their own clients, is central to, Mike's fast-growing business coaching firm. They help business owners successfully navigate steep challenges from marketing and team building to financial operations, while bolstering entrepreneurs' confidence. This episode was produced with Zoom.
May 14, 2020
Marketing In The Age Of The Coronavirus
Marketing your business these days calls for rethinking customer service, reinforcing your communications outreach, and flexibility as the COVID-19 pandemic continues. Some changes are temporary, others are permanent. In this episode, Rodney, Rodney, Fred, and Paul discuss how your marketing can adapt to these new realities. This episode was produced with Zoom.
May 12, 2020
Cancer Support Community - So no one faces Cancer alone
Our guest is Kelly Harris, CEO of Cancer Support Community of Greater Philadelphia, Their mission is to ensure that all people impacted by cancer are empowered by knowledge, strengthened by action, and sustained by community.
March 23, 2020
Big Brothers, Big Sisters of Bucks County - Make a BIG difference, give a LITTLE time.
Episode 11 of Season 1 brings us Laura Jones, Director of Development for Big Brothers Big Sisters of Bucks County. Laura talks with the 3 Bald Guys about the history and programs of this incredible nonprofit organization. Visit their website, to learn how you can become a mentor and change not only a child's life but you own. Thanks once again to the Lower Makefield Township Library for allowing us to use their beautiful sound room.
March 13, 2020
The Power of Persuasion in Marketing
How does the power of persuasion effect marketing, advertising & branding?  Tune in to learn more about this fascinating topic.  As they say on infomercials, "This is a one time, limited offer, so act now before they are sold out, but wait there's more....." This episode is sponsored by the Lower Makefield Library and their amazing podcast/video studio.
January 21, 2020
Perfume Marketing Or "The Nose Knows!"
Sevi Adat, founder of Princeton Perfume Company, is a fascinating guy in a very interesting business. A veteran of 30 years creating some iconic scents for large corporations, Sevi explains how our sense of smell works. Ever wonder why Chanel #5 is called that? Tune in to find out.
December 15, 2019
How Print Media works in a Digital World
Heather DiPrato, publisher of Yardley Living and Newtown Neighbors Magazines discusses how print is still relevant in an increasingly digital world.
November 25, 2019
Law Firm Marketing With Hanan Isaacs - Network Or Not Work?
3 Bald Guys discuss law firm marketing with Hanan Isaacs, Senior Partner of The Kingston Group in Princeton, NJ.
October 15, 2019
“SEM, PPC, SEO, is it just Alphabet Soup?”
The 3 Bald Guys discuss Search Engine Marketing and all that it includes: “SEM, PPC, SEO, is it just Alphabet Soup?” Thanks for listening!
October 10, 2019
The Real Scoop on Real Estate Marketing
The 3 Bald Guys met with Realtor Dave Marcolla of The Dave Marcolla Group -Keller Williams, Newtown, Bucks County, PA. Dave talks about his career path form AT & T where he was on the first iPhone marketing team, Comcast to Real Estate sales. We learned a lot about Dave and the marketing of Real Estate. Thanks for listening!
September 10, 2019
Let's Get Social - Using Social Media in Marketing
The 3 Bald Guys discuss using Social Media in your marketing plan. Learn which social media platforms might be best for your business.
August 30, 2019
Search Engine Optimization: What Is It & Why Do I Need It? or Spiders, Robots and Crawlers, OH MY!
The 3 Bald Guys discuss what Search Engine Optimization is and why every website needs it.  Now that you have a website, what are you going to do with it. Listen and we will give you some tips. You will learn about Spiders, Robots and Crawlers!
August 22, 2019
Website Dos, Dues and Don'ts!
The 3 Bald Guys talk about what to do when you decide to refresh your existing website or have a new one built. We discuss what to do and don't do and the "dues" you need to pay to keep the website up to date. Enjoy!
August 20, 2019
What are Marketing and Advertising
In our 1st episode, we discuss the differences between Marketing and Advertising.
July 21, 2019