Skip to main content
30 Minute Music Marketing

30 Minute Music Marketing

By Sheldon Southworth
30 Minute Music Marketing is the show for independent artists and DIY musicians who want to get better at marketing their music. Join Greg and Sheldon as they tackle different topics week by week to help you get better at marketing your music and grow your audience. Together we can do it!
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Stitcher Logo

Stitcher

Currently playing episode

Deep Dive #2: With Pledgemusic Encountering Difficulties, How Should Musicians Finance Their Recordings?

30 Minute Music Marketing

1x
Deep Dive #28: DIY MUSICIANS - SHOULD YOU EVER SIGN TO A RECORD LABEL?
For the first time ever we’re not talking marketing on 30MMM! Despite being massive advocates of the DIY musician ethos Sheldon and Greg wonder whether it’s ever worth signing to a label, large or small.  We weigh up all the pros and cons and you’ll also find out whether WE would sign to a label! It’s enlightening stuff! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
35:46
March 29, 2021
30MMM EP#38: THE SCIENCE OF SHARING - CAN DIY MUSICIANS GO VIRAL?
Getting countless people to share your content without you asking so you reach a bigger audience is the dream of every DIY musician. On today’s 30MMM Sheldon and Greg look at the science of sharing and what makes people share content online.  They’ll also examine if it’s possible to reverse-engineer your content to ‘bake in’ that virability.   Sheldon and Greg also discuss The KLF’s manual which can be read here https://freshonthenet.co.uk/the-manual-by-the-klf/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
31:56
March 11, 2021
30MMM EP#37: HOW TO USE TRENDJACKING TO MARKET YOUR MUSIC
After something of a hiatus...we're back! You need every little help to market your music right?  What if I told you you could use the world around you to help your music reach a bigger audience.  Welcome to the world of trendjacking.  In today’s show we’ll tell you what it is and give you examples on how you can use it to get people more interested in what you do. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
27:30
January 26, 2021
30MMM EP#37: FIVE THINGS WE LEARNED FROM PROMOTING A LIVE STREAMED SHOW
Have you thought about doing a paid, ticketed ‘pay per view’ stream for your audience but been put off because you don’t quite know how to promote it? Well, Sheldon has just promoted such a show and in this episode he and Greg discuss the main marketing takeaways from the experience including the main methods used to promote the tickets, when people are likely to buy their tickets and the groundwork you’ll need to put in before those tickets go on sale. If you want to start making money from live streams, this episode is definitely for you. Greg also goes through some of the tech used to broadcast the show for the ticket buyers. For promoting live shows in general see Episode 5 of 30MMM here >>  https://anchor.fm/dashboard/episode/e3pjk8 A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
47:04
September 14, 2020
30MMM EP#36: FOUR BIG REASONS WHY YOU SHOULD NEVER PAY FOR SPOTIFY FAKE STREAMS
There are many paid services out there that offer to boost the number of your Spotify plays.  You might think it’s an easy way to boost your profile and standing on the platform but Sheldon and Greg are here to give your four very good reasons why paying for Spotify plays is a BAD idea for your music career!   A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
26:55
August 6, 2020
30MMM EP#35: HOW TO SEND YOUR MUSIC TO RADIO
In today’s episode Sheldon and Greg are joined by Katy Jay, radio presenter on Skylab Radio to give you all the information you need about the best way to send your music to radio.  Katy also discusses why building a relationship with a presenter can be so important for your music career. This episode is essential listening. Katy suggests using media.info as an initial research tool when trying to find radio stations to submit music to. Follow Katy on Twitter at @KatySkylab and listen to her show on Skylab radio show Mixed Feelings', Mondays at 10pm GMT on htp://skylabradio.com/listen A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
34:45
July 16, 2020
30MMM EP#34: 4 WAYS TO CREATE NEW MUSIC & VIDEOS (WITHOUT LIFTING A FINGER!)
Several months into lockdown are you on content burnout? Have you been live streaming to a standstill?  Maybe you still can’t get back into the studio and are unable to release new music?  Either way, wouldn’t it be great to have new music and videos for your socials and you didn’t have to do anything to make that happen?   Sheldon and Greg are here to give you four ideas to try that will give you new music and music videos with zero stress involved. The video creation site mentioned in the show is rotorvideos.com/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
31:14
June 19, 2020
30MMM EP#33: MUSICIANS: HOW TO MAKE MONEY FROM LIVE STREAMING
With live shows being out of bounds for the foreseeable future, most live streams are going to be the only performance outlet for the foreseeable future.  But how can musicians monetise their streams and what factors to be considered before followers are asked to put their hands in their pockets?  Sheldon and Greg are here to answer all these questions and more! The artist/venue promo platform mentioned on this show is sidedooraccess.com if you need to check them out. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
45:06
June 1, 2020
Deep Dive #26: BANDCAMP VS SPOTIFY - WHAT'S YOUR STRATEGY?
Bandcamp has been in the news of late, dropping all artist fees once per month due to the lockdown.  With that in mind, should you give up on streaming services such as Spotify and put all your eggs in the Bandcamp basket?  In this week’s show Sheldon and Greg are here to discuss the reasons music fans use each platform and give you suggestions on how to create a marketing and sales strategy to get the most out of both. A production of www.elusivecountry.club
32:06
May 15, 2020
30MMM EP#32: 6 WAYS MUSICIANS CAN MAKE MONEY DURING LOCKDOWN
We’re heavily into lockdown now and it may well be that DIY musicians are starting to think more about ways they can make money whilst in isolation.  Greg and Sheldon are here with six ways musicians can make money during this period though you can use them at any time! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
34:16
April 30, 2020
Deep Dive #25: 5 THINGS WE’VE LEARNED WHILE ON LOCKDOWN
We’ve been on lockdown for a fair few weeks now and from speaking to other musicians, looking at industry and social media trends we’ve come to a few conclusions that might affect your music releases, your socials and social media content and your merch.  Give the show a listen to make sure you get the most out of this lockdown period. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
22:23
April 20, 2020
30MMM EP#31: MUSICIANS: HOW TO GET THE MOST FROM YOUR LIVE STREAMS
As more musicians turn to live streaming because of the worldwide lockdown, Greg and Sheldon are here with a wealth of tips and advice to help you get the most from your live streaming. From tip jars to how to get the most viewers this episode is a lockdown essential! Stay safe everyone!   You can connect OBS to Instagram using https://yellowduck.tv/   Connect OBS to multiple online platforms with restream.io A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing or wherever you get your podcasts
32:18
April 13, 2020
30MMM EP#30: OUR LOCKDOWN DIARIES
We’re all still in lockdown but what have we been up to this past week from the confinement of our homes.  Sheldon has been investigating Zoom and has seen how it has been used to host a ‘virtual’ comedy gig and Greg has been investigating how a plug-in can enable remote mixing sessions as if you were sat in the control room. The free Zoom e-book for musicians mentioned by Sheldon can be found at  musictechexplained.com Feel free to let us know what you have been getting up to during lockdown. Stay safe everyone! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
27:43
April 6, 2020
30MMM EP#29: REFLECTIONS ON A LOCKDOWN
The world is on lockdown due to the current health crisis. Greg and Sheldon get together ‘virtually’ to discuss the implications on this for your music marketing (surprisingly there are more benefits than you might realise!) and Greg looks at ways that you might still be able to collaborate with your fellow musicians without leaving your house.  Stay safe everyone! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
27:02
March 30, 2020
30MMM EP#28: INTERVIEW WITH MIDNIGHT AT 6
We have guests on this week’s show!  Today we’re chatting with James and Dave from Midnight At 6, an indie band based in the North West of England.  As viewers of the show we thought it would be great to get the band in to give us a ‘ground report’ about how they conduct their music marketing and what successes they have had so far.  Are your experiences in music marketing similar to theirs? Check out Midnight At 6 here: instagram.com/midnight_at_6/ twitter.com/midnightat6 A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
43:52
March 17, 2020
30MMM EP#27: HOW TO GET YOUR FIRST 1000 PLAYS ON SPOTIFY
So you’ve released a track and maybe you didn’t have the right (or any) marketing plan in place.  As a result it’s getting there on you Spotify page with ‘
23:49
March 10, 2020
Deep Dive #24: SHOULD DIY MUSICIANS PROMOTE THEIR OWN SHOWS?
Successful DIY musicians have a lot of tasks to undertake.  Branding, social media strategies, merchandise as well as trying to be a musician! With that in mind should independent artists ‘cut out the middleman’ and promote their own shows?  In this Deep Dive Sheldon and Greg discuss the benefits as well as the pitfalls for trying to promote your own local shows to see if the benefits outweigh the risks. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
20:44
March 2, 2020
30MMM EP#26: HOW TO WRITE A GOOD BAND BIO
Writing a good band or artist biography is a tricky task.  Musicians often get bogged down in unnecessary detail, pointless trivia or needless hyperbole.  In this week’s 30MMM, Sheldon and Greg give you tips on how to craft a better bio looking at storytelling, interesting ways of citing your musical influences and whether or not you need to be 100% accurate with the truth! A production of www.elusivecountry.club
36:52
February 24, 2020
30MMM EP#25: STRATEGIES TO MARKET AN ALBUM IN 2020
If you’re a DIY musician releasing an album in 2020 it can seem a little daunting.  It’s all about singles and streaming these days isn’t it? In this week’s episode of 30MMM, Sheldon and Greg look at how the landscape for albums has changed over the past few years, we look at the reasons why people will still buy your album as well as the differing marketing strategies you need to take depending which stage you are at within your DIY musician career.  The episode rounds off with seven essential album marketing rules.  You won’t want to miss this one. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
38:31
February 18, 2020
30MMM EP#24: YOUR QUESTIONS ANSWERED SPECIAL
We’ve had a raft of questions submitted to the show from a DIY musician who is just starting out so we’ve dedicated this week’s show to answering them.  What should you do if you’ve released too much material too soon? What’s the best non music content to help grow your brand?  Can Spotify For Artists help you to grow your audience?  Should you continue to market old music or crack on and only market your new stuff.  All these questions get answered and much, much and more. The books recommended by Sheldon in this episode are: Crushing It: https://www.amazon.co.uk/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676/ How To Make It In The New Music Business https://www.amazon.co.uk/How-Make-New-Music-Business/dp/1631494791/ The Art Of Asking https://www.amazon.co.uk/Art-Asking-learned-worrying-people/dp/0349408092/ See Episode 17 of 30MMM for our favourite marketing podcasts https://anchor.fm/dashboard/episode/e7mpeq
35:08
February 10, 2020
Deep Dive #23: WHY DIY MUSICIANS SHOULDN’T COMPARE THEMSELVES TO SIGNED MUSICIANS
As a DIY musician, how do you track how well you are doing?  You might try and gauge your progress against the performance of other musicians, some of which might be signed to a label. In today’s 30MMM Deep Dive Sheldon and Greg tell you why this isn’t a good idea because if you scratch the surface, all might not be as it seems! A production of www.elusivecountry.club
12:01
February 4, 2020
30MMM EP#23: 8 REASONS WHY PEOPLE DIDN’T SHOW UP TO YOUR GIG
Have you played a gig or show recently that seemed to have more people on the stage than in the audience? It’s definitely a common occurrence for DIY musicians. In today’s 30MMM episode Sheldon and Greg look at eight possible reasons why there are so few people at the show and how to go about addressing those issues so you get more people turning up!. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
33:38
January 28, 2020
Deep Dive #22: WHY PEOPLE HATING YOUR MUSIC IS A GOOD THING!
Did you know that if people are hating on your music you’re might not doing anything wrong, more likely you’re probably doing something RIGHT! It’s all to do with branding. In today’s Deep Dive, Sheldon and Greg discuss how successful branding of your music will have unexpected consequences! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
11:28
January 20, 2020
30MMM EP#21: 5 WAYS TO KICK START YOUR MUSIC MARKETING IN 2020
It’s the start of the new year and what better time to look at ways to improve your music marketing in 2020. In today’s 30MMM episode Sheldon and Greg examine five things you can do to help you improve your music marketing and your overall success in 2020.  There’s no better time to start to make those improvements. The book that Sheldon recommends during the show is Early Stages: A Guide To Booking Gigs by Joe Ogden https://www.amazon.co.uk/Early-Stages-Guide-Booking-Gigs/dp/8409117746/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
25:32
January 13, 2020
Deep Dive #21: WHY THE KEY TO A SUCCESSFUL MUSIC CAREER IS GETTING ATTENTION
It’s a simple fact that before you can tell someone how good you music is...you need to attract their attention first. In the last 30 Minute Music Marketing of 2019, Sheldon and Greg look at the basic ways you can do just that.  Once you think about your music marketing as methods of attracting attention...it could just change the way you look at the whole process! Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
27:29
December 18, 2019
Deep Dive #20: WHY CHRISTMAS SHOULD BE THE START OF YOUR 'SEASONAL' MARKETING
Christmas is nearly upon us.  We think Christmas is a great opportunity to connect with people and let the ‘calendar’ help market your music.  With that in mind are there other events within the calendar or other scenarios that could introduce or remind people of your musical offerings.  Of course there are.  Sheldon and Greg  take a deep dive and give you some examples. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
13:14
December 10, 2019
30MMM EP#20: 8 THINGS TO DO BEFORE YOU RELEASE YOUR NEXT SINGLE
Releasing new music is great for any artist because it engages your old audience and gives you an opportunity to find new fans. It’s exciting and it’s your best opportunity to grow but many musicians musicians fall short because they haven’t given the marketing of that single enough thought.   In today’s 30MMM episode Sheldon and Greg look at eight things you need to do before you release your next single.  Is this a marketing plan? It doesn’t cover everything but do these eight things you’re well on the way to a successful single release!  Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too!
34:00
December 4, 2019
Deep Dive #20: WHOSE RESPONSIBILITY IS IT TO MARKET A SHOW?
So you’ve been booked to play a gig.  That’s great but maybe you don’t want to do any marketing for the show because that’s the responsibility of the promoter, right?  In today’s 30MMM Deep Dive Sheldon and Greg look at all the parties that are often involved in promoting a gig (venue, promoter and artist) with a view to finding out whose job it really is to market that show.
23:15
November 25, 2019
Deep Dive #19: MY BANDS TICKETS SALES ARE UP. I THINK I KNOW WHY!
At 30MMM we always like to give you the benefit of our real life music industry experience. Sheldon’s bands ticket sales are up and some shows are selling out faster than ever. We think we know the reason why and it’s a strategy that can be replicated by everyone...including YOU!
18:02
November 19, 2019
30MMM EP#19: 5 WAYS YOU COULD BE SABOTAGING YOUR MUSIC CAREER
If you’re struggling as a DIY musician getting little to no attention, no traction, and no audience growth what should you do?  Well, you need to reflect because chances are you might be sabotaging your own career in some way.  In today’s 30 Minute Music Marketing, we look at five possible ways where you could be going wrong and give you strategies as to how to get things back on track. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
36:24
November 12, 2019
Deep Dive #18: WHY YOUR MUSIC CAREER IS A MARATHON NOT A SPRINT
Do you ever feel like giving up? It can be disheartening at times as a DIY musician given that your growth and progression is often slower than you’d like.  On today’s deep dive we look at how you might need to ‘reframe’ your outlook, especially when if you are comparing yourself with to a major artist. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
11:31
November 5, 2019
30MMM EP#18: 10 WAYS TO ENGAGE YOUR MUSIC FANS
Being a fan of a musician or artist can be a somewhat passive affair.  Ideally we want our fans to be engaged with ourselves and our music.  The more engaged they are, the more likely they will be to consume it and buy whatever else we are selling.  In today’s 30 Minute Music Marketing, Sheldon and Greg look at ten easy ways to get your fans engaging and interacting with your music career. They are: 1) Keep them up to date with your projects 2) Take Cover Song Requests. 3) Get Them To Write Your Setlist   4) Let them Contribute To A Music Video 5) Run Contests. 6) Ask Questions 7) Run Polls 8) Give Your Community A Name. 9) Get Them To Choose Your Artwork 10) Get Them In The Studio Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
38:49
October 27, 2019
Deep Dive #17 SINGLES VS EPS VS ALBUMS...WHAT IS YOUR RELEASE STRATEGY?
Streaming is dominating the musical landscape and singles seem to be the basis to build your musical career.  But where does that leave EPs?  Should you even bother looking at albums these days if people aren’t buying them?   In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg look at all the options and offer some advice for the DIY musician on what to release and how often! Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
21:39
October 21, 2019
30MMM EP#17: THE BEST FREE MARKETING TOOLS FOR DIY MUSICIANS
Many of the marketing activities that musicians use to market their music can cost a fair amount of money. In today’s 30 Minute Music Marketing, Sheldon and Greg give you an overview of some of the best FREE resources musicians can use to market their music. They are: https://www.canva.com/ http://artists.bandsintown.com https://tourbox.songkick.com https://www.tunestotube.com/ http://mailchimp.com https://anchor.fm https://vidiq.com/extension/ Some of these have a ‘paid for’ level but there’s plenty you can do without paying a penny! Sheldon’s recommended podcasts are: http://cdbabypodcast.com/ Music Industry Blueprint: https://open.spotify.com/show/2rPPvOAqUPSB6TqezjVjm5 https://www.socialmediaexaminer.com/shows/ https://www.garyvaynerchuk.com/podcast/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
01:00:56
October 15, 2019
Deep Dive #16 DO IT YOURSELF OR DO IT TOGETHER?
Being a DIY Musician is a busy occupation or pastime, or at least it should be if you’re doing it right!. What happens when you can’t find the time to spend on all the aspects of being a DIY artist? What services should you be looking at taking on. In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg look at the reasons why you should be ‘hiring in’ and who you should be looking at taking on. Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
16:14
October 8, 2019
30MMM EP#16: 5 EXCUSES MUSICIANS MAKE FOR NOT MARKETING THEIR MUSIC
Musicians make a LOT of excuses as to why they don’t market their music.  In today’s 30 Minute Music Marketing, Sheldon and Greg look at five reasons why musicians resist marketing with suggestions as to how to get around those issues. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
36:13
September 14, 2019
Deep Dive #15 HOW TO APPROACH FESTIVALS FOR A SLOT
Festivals are a great opportunity for musicians to play in front of a new audience and establish yourself on the live circuit. However if you don’t have a booking agent and you don;t know who to contact at a festival how on earth do you get yourself on the bill?  In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg explore the research steps you can take to find festivals to play, how to find the person to contact and how best to ask them for a slot. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
24:24
September 6, 2019
30MMM EP#15: MAILING LISTS FOR MUSICIANS - ALL YOU NEED TO KNOW
A lot of musicians think that email lists are as outdated as MySpace and Bebo but they couldn’t be more wrong! In today’s 30 Minute Music Marketing, Sheldon and Greg look at why email marketing is so important for musicians, how to get one up if you haven;t got one and then how to get the best out of one.  It’s an essential episode. Some links for services mentioned in this episode: Mailing list service providers: https://mailchimp.com/ https://www.mailerlite.com/ Email campaign provider http://show.co Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
37:48
August 31, 2019
Deep Dive #14 THE THREE THINGS DIY MUSICIANS SHOULD DO WITH THEIR BIG DATA
Apple recently released Apple Music For Artists giving musicians stats on their music streams.  We already have Spotify for Artists and have access to data from YouTube, Instagram, Twitter and of course Facebook.  But what should musicians do with all this data and how can they use it to actually advance their career? . In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg give you three things you can action to help push your career forward. Don’t forget to share this episode with your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
18:43
August 24, 2019
30MMM EP#14: 15 MERCH TABLE TIPS FOR MUSICIANS
If you’re a DIY musician a well stocked merch table is essential to help you make the most money from your gigs and shows.  In today’s 30 Minute Music Marketing episode Sheldon and Greg give you fifteen essential merch tips which have been gained from years of merch table experience. Get ready to dive in! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com  
21:03
August 16, 2019
Deep Dive #13 HOW OFTEN SHOULD YOU RELEASE NEW MUSIC?
Today’s Deep Dive was suggested by our audience and looks at release strategy for your music in today's busy streaming environment. As an independent musician how often should you be releasing new music?  We also look at whether there is a best/worst time to release new material. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
17:57
August 9, 2019
30MMM EP#13: THE PSYCHOLOGY OF SELLING FOR MUSICIANS
You’re a musician not a salesperson, right?  As an independent artist you probably find it hard to convince people to come to your shows and to buy your physical merchandise.  Fear not because help is at hand.  In today’s 30 Minute Music Marketing episode Sheldon and Greg discuss the psychology of selling and the hidden techniques, triggers and influences that can help you in your quest to make that all important sale.   Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
28:41
August 2, 2019
Deep Dive #12 HOW TO ‘BANK’ ON YOUR FANS
 Today’s Deep Dive follows on from our last episode which looked at how you can execute a 365 music marketing plan. In today’s show Sheldon and Greg look at the concept of the ‘fan bank’ and the benefits you can be achieve when you create content and ‘bank’ with your fans. Don't forget to rate and review the show on your podcast platform.  Don’t forget to subscribe too so you know when new episodes come online. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com  
12:30
July 26, 2019
30MMM EP#12: YOUR 365 MUSIC MARKETING PLAN
 “What should I do every day to market my music?”  “As a musician what do I need to do on social media?”  “What sort of content should I be making around marketing my music?”  As a DIY musician you’ve probably asked yourself these questions a lot.  In today’s 30 Minute Music Marketing episode we offer you a 365 music marketing strategy so you’ll be able to market your music, build your brand and grow closer to your audience every single day of the year.   You can download the notes from this episode here:  https://static.wixstatic.com/ugd/b4ebac_d3ed493e435c4123908bc7ae7121add8.pdf A production of www.elusivecountry.club Visit Our Websites www.30minutemusicmarketing.com www.60secondmusicmarketing.com
31:49
July 20, 2019
Deep Dive #11 HOW OFTEN SHOULD BANDS PLAY THEIR HOMETOWN?
 Today’s Deep Dive takes a look at an often asked question: How often should you be playing gigs in your hometown? Sheldon and Greg examine this topic from the perspective of a developing artist and Sheldon and discuss his own band’s experiences and how he uses the frequency of shows to help sell tickets.   Plus, tips on how to make your shows more of a unique ‘one off’ event. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
17:45
July 13, 2019
30MMM EP#11: HOW MUSICIANS CAN BUILD A RELATIONSHIP WITH THEIR AUDIENCE
Relationship building is one of the best ways to turn a casual music  listener into a raging superfan. In today’s 30 Minute Music Marketing  episode Sheldon and Greg offer four practical tips to help DIY musicians  build a strong relationship between themselves and their audience.  And  they won't cost you a penny!   A production of www.elusivecountry.club  Visit Our Website www.30minutemusicmarketing.com 
28:01
July 5, 2019
Deep Dive #10 USING FREE TO BUILD YOUR AUDIENCE
Today’s Deep Dive follows on in some respects from our very first Deep Dive (Should you pull your music from streaming).  We’re looking at how one performer (albeit in a different field) is using free content to build an online audience and what he’s been able to achieve ‘in the real world’ once he has established an audience online.  It’s pretty impressive and we think it’s the model that everyone should be practicing in 2019. Do you agree with us?  Should you have all your stuff available online for free? Don’t forget to subscribe too so you know when new episodes come online. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
22:45
June 29, 2019
30MMM EP#10: FACEBOOK ADS FOR MUSICIANS: CUSTOM AUDIENCES & RETARGETING
 Sheldon and Greg continue their delve into the world of Facebook ads for musicians.  Today we’ll be looking at how to identify a list of people who have taken an interest in your first campaign and how to retarget them on Facebook.  Make sure you’ve watched our earlier 30MMM episodes 8 and 9 before watching this episode.   If you’re interested in finding out more about Facebook ads for musicians, try the good people at Indiepreneur >> https://indepreneur.io/lp/fan-finder-method-p87V27  Remember to subscribe so you don't miss the next episode. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
46:35
June 21, 2019
30MMM EP#9: FACEBOOK ADS FOR MUSICIANS: WHO TO ADVERTISE TO & WHAT TO SHOW THEM
Sheldon and Greg continue their foray into Facebook ads for musicians.  Today we’ll be looking at how to create an audience (a group of Facebook users to advertise to) and how you can turn an existing post into an advert. Make sure you catch our earlier episode ‘Facebook Ads: What Musicians Need To Know’ before consuming this episode.   Watch this episode on YouTube here https://www.youtube.com/watch?v=KjGWZRRLkFg
50:48
June 15, 2019
Deep Dive #9 HOW TO DEAL WITH ONLINE HATERS
 As a musician at sometime or another, you’re bound to run into people online who take a dislike to what you do and create mischief and mayhem posting things which aren’t to your liking on your YouTube videos and social channels.  How should you  deal with it? Sheldon and Greg discuss some tactic you might want to use when dealing with these online haters. Have you had any issues with negative online comments on your music?  How did you handle them? Let us know in the comments below. Don’t forget to subscribe too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
18:24
June 9, 2019
30MMM EP#8: FACEBOOK ADS: WHAT MUSICIANS NEED TO KNOW
 Facebook ads are one of the best ways for a musician to grow their audience and introduce their music to new fans but for the uninitiated they can be a difficult thing to understand.  Help is at hand  In the first of a multipart series Sheldon and Greg bring you up to speed with all the things you need to know BEFORE you start running a Facebook ad campaign; audience size, the best type of text to use, how the format of the video with affect ad success and the difference between cold and warm audiences.
47:27
June 1, 2019
Deep Dive #8 IS YOUR BAND A ‘BUSINESS’?
 Most musicians would like to get paid more for what they do.  Maybe they need to think of themselves more as ‘business’ to make that happen? In today’s Deep Dive, Sheldon and Greg discuss the benefits of looking at yourself as a business as well as an artist and gives some examples of the best ways to make money from live performance.  A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
18:01
May 23, 2019
Deep Dive #7 WHAT IS YOUR VALUE AS A DIY MUSICIAN?
Why is it so hard to get paid the money you’d like for playing shows? In today’s Deep Dive, Sheldon and Greg examine at the ‘value’ or worth of live music looking at both its commercial value and artistic value.  We’ll also throw in a couple of tips as to how to increase your value so you can maybe start to get paid more for shows! Don’t forget to subscribe  to ourpodcast so you don't miss an episode! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
20:16
May 18, 2019
30MMM EP#7: BRANDING FOR MUSICIANS PART 2
 We’re continuing our two part look into branding for musicians.    In part two Greg and Sheldon and Greg look at more ways for an artist to brand their music specifically looking at ‘personality’ and ‘values’ and how to use aspects of these to build that all important brand.   Remember to subscribe so you don't miss the next episode. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
46:03
May 10, 2019
30MMM EP#6: BRANDING FOR MUSICIANS 1
 Branding is one of the least understood aspects of a musician's career.   In the first of a two part series Sheldon and Greg look what branding actually is, why it's so important for musicians and how your can actually start to 'become' a brand.  This episode also looks at how you can use imagery to start to build your musical brand. Remember to subscribe so you don't miss the next episode. Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
47:59
May 4, 2019
Deep Dive #6 REFLECTIONS AT THE END OF A TOUR
  Reflections are an essential part of the learning process.  In today’s Deep Dive, Sheldon and Greg look back over Sheldon’s recent tour looking for takeaways to carry forward to improve the promotion and marketing of future shows. Someone also has ‘tour lurgy’ so there may be coughing! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
19:08
April 26, 2019
30MMM EP#5: TOP 10 TIPS FOR PROMOTING A LIVE MUSIC SHOW
Earnings from live shows and gigs can be a major money earner for DIY musicians however the job of promoting live music can be a difficult one. In today’s episode Sheldon and Greg offer you ten practical tips to help you increase awareness and improve the effectiveness of your live marketing.     Don’t forget to subscribe! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com Watch this episode on YouTube at https://youtu.be/9iGENE0brwk
41:04
April 19, 2019
Deep Dive #4 HOW TO GET STUFF DONE AS A DIY MUSICIAN
 Every independent musician has a LOT of roles to undertake: songwriter, social media marketer, entrepreneur, bookkeeper, graphic designer….chances are you have a day job too! How on earth does a DIY musician have time to do them all and more importantly, do them well?  In today’s Deep Dive, Sheldon and Greg look at some strategies and tips for DIY musicians to help them get more stuff done each and every day.
26:10
April 11, 2019
Deep Dive #3 Why Do Pay To Play Gigs Still Exist?
 It’s 2019 and pay to play gigs seem to be as popular as ever.  In the current DIY climate for musicians, why do pay to play gigs even exist?  Is it ever worth doing them and if not what is the alternative?   Sheldon and Greg take a ‘deep dive’ and give us some of their views.    A production of www.elusivecountry.club  
17:29
April 6, 2019
30MMM EP#4: STORYTELLING FOR MUSICIANS: HOW TO TELL YOUR STORY
 Storytelling is an overlooked concept for a lot of DIY musicians but when it’s used within your marketing it can make you more entertaining, more memorable and more relatable to your audience.   In today’s episode Greg and Sheldon look at some of the storytelling concepts every independent musician should be using.  These include the ‘backstory’, how stories can be used to sell your music and how social media continues your story on a day by day basis.   A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com  Watch these podcasts on YouTube >>  https://www.youtube.com/channel/UCr83UhndofEnSWcXwP2axFA 
35:50
March 30, 2019
30MMM EP#3: 7 TOP MARKETING TIPS FOR NEW BANDS
If you’re a new band starting out or even an established musician starting a new project it can be difficult knowing what to focus on when it comes to marketing. In today’s episode Sheldon and Greg look at the seven most important things new artists should consider when it comes to marketing and establishing a foothold in the music scene. Found any of these tips useful? Want us to give our advice about a particular marketing topic? Let us know. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing or wherever you get your podcasts
31:20
March 22, 2019
Deep Dive #2: With Pledgemusic Encountering Difficulties, How Should Musicians Finance Their Recordings?
Crowdfunding is in trouble. Pledgemusic is broke (and has spent the money pledged to artists!).  Patreon says it’s current business model is “unsustainable”.  Yikes. With that in mind, should DIY artists still be turning to crowdfunding and if not, how should they be looking to finance their releases? Is the old method of ‘saving up’ still the best way to do it?   Sheldon and Greg take a ‘deep dive’ and give their own personal take.   A production of www.elusivecountry.club Visit 60secondmusicmarketing.com for more marketing tips
20:42
March 15, 2019
30MMM EP#2: 20 IDEAS FOR YOUR SOCIAL MEDIA CHANNELS
Musicians often struggle with content ideas for their social media channels.  Here are twenty great ideas from Sheldon and Greg to get your audience engaged and entertained, whatever the platform.  Which things work on YOUR social media channels?  Let us know. A production of www.elusivecountry.club  Visit Our Website www.30minutemusicmarketing.com  to watch this episode on YouTube.
30:33
March 8, 2019
Deep Dive #1 SHOULD MUSICIANS BE PULLING THEIR MUSIC FROM STREAMING?
In Episode 1 of the Deep Dives section of our podcast we take a look at streaming.  With low per stream revenues should DIY musicians and independent musicians be embracing streaming or should you be pulling all your music from the likes of Spotify? Greg and Sheldon look at all evidence and offer some practical advice.
16:53
February 23, 2019
Episode 1: TOP 5 MUSIC MARKETING MISTAKES
It's hard being an independent musician knowing how best to market your music.  In this inaugural episode Greg and Sheldon discuss the top 5 mistakes that DIY musicians regularly make.  Do these ring any bells? Subscribe so you don't miss a future episode!
33:58
February 16, 2019