30 Minute Music Marketing

30MMM EP#2: 20 IDEAS FOR YOUR SOCIAL MEDIA CHANNELS

An episode of 30 Minute Music Marketing

By Sheldon Southworth
30 Minute Music Marketing is the show for independent artists and DIY musicians who want to get better at marketing their music. Join Greg and Sheldon as they tackle different topics week by week to help you get better at marketing your music and grow your audience. Together we can do it!
More places to listen

More places to listen

30MMM EP#16: 5 EXCUSES MUSICIANS MAKE FOR NOT MARKETING THEIR MUSIC
Musicians make a LOT of excuses as to why they don’t market their music.  In today’s 30 Minute Music Marketing, Sheldon and Greg look at five reasons why musicians resist marketing with suggestions as to how to get around those issues. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
36:12
September 14, 2019
Deep Dive #15 HOW TO APPROACH FESTIVALS FOR A SLOT
Festivals are a great opportunity for musicians to play in front of a new audience and establish yourself on the live circuit. However if you don’t have a booking agent and you don;t know who to contact at a festival how on earth do you get yourself on the bill?  In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg explore the research steps you can take to find festivals to play, how to find the person to contact and how best to ask them for a slot. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
24:24
September 6, 2019
30MMM EP#15: MAILING LISTS FOR MUSICIANS - ALL YOU NEED TO KNOW
A lot of musicians think that email lists are as outdated as MySpace and Bebo but they couldn’t be more wrong! In today’s 30 Minute Music Marketing, Sheldon and Greg look at why email marketing is so important for musicians, how to get one up if you haven;t got one and then how to get the best out of one.  It’s an essential episode. Some links for services mentioned in this episode: Mailing list service providers: https://mailchimp.com/ https://www.mailerlite.com/ Email campaign provider http://show.co Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
37:47
August 31, 2019
Deep Dive #14 THE THREE THINGS DIY MUSICIANS SHOULD DO WITH THEIR BIG DATA
Apple recently released Apple Music For Artists giving musicians stats on their music streams.  We already have Spotify for Artists and have access to data from YouTube, Instagram, Twitter and of course Facebook.  But what should musicians do with all this data and how can they use it to actually advance their career? . In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg give you three things you can action to help push your career forward. Don’t forget to share this episode with your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
18:43
August 24, 2019
30MMM EP#14: 15 MERCH TABLE TIPS FOR MUSICIANS
If you’re a DIY musician a well stocked merch table is essential to help you make the most money from your gigs and shows.  In today’s 30 Minute Music Marketing episode Sheldon and Greg give you fifteen essential merch tips which have been gained from years of merch table experience. Get ready to dive in! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com  
21:02
August 16, 2019
Deep Dive #13 HOW OFTEN SHOULD YOU RELEASE NEW MUSIC?
Today’s Deep Dive was suggested by our audience and looks at release strategy for your music in today's busy streaming environment. As an independent musician how often should you be releasing new music?  We also look at whether there is a best/worst time to release new material. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
17:56
August 9, 2019
30MMM EP#13: THE PSYCHOLOGY OF SELLING FOR MUSICIANS
You’re a musician not a salesperson, right?  As an independent artist you probably find it hard to convince people to come to your shows and to buy your physical merchandise.  Fear not because help is at hand.  In today’s 30 Minute Music Marketing episode Sheldon and Greg discuss the psychology of selling and the hidden techniques, triggers and influences that can help you in your quest to make that all important sale.   Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
28:41
August 2, 2019
Deep Dive #12 HOW TO ‘BANK’ ON YOUR FANS
 Today’s Deep Dive follows on from our last episode which looked at how you can execute a 365 music marketing plan. In today’s show Sheldon and Greg look at the concept of the ‘fan bank’ and the benefits you can be achieve when you create content and ‘bank’ with your fans. Don't forget to rate and review the show on your podcast platform.  Don’t forget to subscribe too so you know when new episodes come online. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com  
12:30
July 26, 2019
30MMM EP#12: YOUR 365 MUSIC MARKETING PLAN
 “What should I do every day to market my music?”  “As a musician what do I need to do on social media?”  “What sort of content should I be making around marketing my music?”  As a DIY musician you’ve probably asked yourself these questions a lot.  In today’s 30 Minute Music Marketing episode we offer you a 365 music marketing strategy so you’ll be able to market your music, build your brand and grow closer to your audience every single day of the year.   You can download the notes from this episode here:  https://static.wixstatic.com/ugd/b4ebac_d3ed493e435c4123908bc7ae7121add8.pdf A production of www.elusivecountry.club Visit Our Websites www.30minutemusicmarketing.com www.60secondmusicmarketing.com
31:49
July 20, 2019
Deep Dive #11 HOW OFTEN SHOULD BANDS PLAY THEIR HOMETOWN?
 Today’s Deep Dive takes a look at an often asked question: How often should you be playing gigs in your hometown? Sheldon and Greg examine this topic from the perspective of a developing artist and Sheldon and discuss his own band’s experiences and how he uses the frequency of shows to help sell tickets.   Plus, tips on how to make your shows more of a unique ‘one off’ event. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
17:45
July 13, 2019
30MMM EP#11: HOW MUSICIANS CAN BUILD A RELATIONSHIP WITH THEIR AUDIENCE
Relationship building is one of the best ways to turn a casual music  listener into a raging superfan. In today’s 30 Minute Music Marketing  episode Sheldon and Greg offer four practical tips to help DIY musicians  build a strong relationship between themselves and their audience.  And  they won't cost you a penny!   A production of www.elusivecountry.club  Visit Our Website www.30minutemusicmarketing.com 
28:01
July 5, 2019
Deep Dive #10 USING FREE TO BUILD YOUR AUDIENCE
Today’s Deep Dive follows on in some respects from our very first Deep Dive (Should you pull your music from streaming).  We’re looking at how one performer (albeit in a different field) is using free content to build an online audience and what he’s been able to achieve ‘in the real world’ once he has established an audience online.  It’s pretty impressive and we think it’s the model that everyone should be practicing in 2019. Do you agree with us?  Should you have all your stuff available online for free? Don’t forget to subscribe too so you know when new episodes come online. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
22:45
June 29, 2019
30MMM EP#10: FACEBOOK ADS FOR MUSICIANS: CUSTOM AUDIENCES & RETARGETING
 Sheldon and Greg continue their delve into the world of Facebook ads for musicians.  Today we’ll be looking at how to identify a list of people who have taken an interest in your first campaign and how to retarget them on Facebook.  Make sure you’ve watched our earlier 30MMM episodes 8 and 9 before watching this episode.   If you’re interested in finding out more about Facebook ads for musicians, try the good people at Indiepreneur >> https://indepreneur.io/lp/fan-finder-method-p87V27  Remember to subscribe so you don't miss the next episode. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
46:34
June 21, 2019
30MMM EP#9: FACEBOOK ADS FOR MUSICIANS: WHO TO ADVERTISE TO & WHAT TO SHOW THEM
Sheldon and Greg continue their foray into Facebook ads for musicians.  Today we’ll be looking at how to create an audience (a group of Facebook users to advertise to) and how you can turn an existing post into an advert. Make sure you catch our earlier episode ‘Facebook Ads: What Musicians Need To Know’ before consuming this episode.   Watch this episode on YouTube here https://www.youtube.com/watch?v=KjGWZRRLkFg
50:48
June 15, 2019
Deep Dive #9 HOW TO DEAL WITH ONLINE HATERS
 As a musician at sometime or another, you’re bound to run into people online who take a dislike to what you do and create mischief and mayhem posting things which aren’t to your liking on your YouTube videos and social channels.  How should you  deal with it? Sheldon and Greg discuss some tactic you might want to use when dealing with these online haters. Have you had any issues with negative online comments on your music?  How did you handle them? Let us know in the comments below. Don’t forget to subscribe too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
18:24
June 9, 2019
30MMM EP#8: FACEBOOK ADS: WHAT MUSICIANS NEED TO KNOW
 Facebook ads are one of the best ways for a musician to grow their audience and introduce their music to new fans but for the uninitiated they can be a difficult thing to understand.  Help is at hand  In the first of a multipart series Sheldon and Greg bring you up to speed with all the things you need to know BEFORE you start running a Facebook ad campaign; audience size, the best type of text to use, how the format of the video with affect ad success and the difference between cold and warm audiences.
47:27
June 1, 2019
Deep Dive #8 IS YOUR BAND A ‘BUSINESS’?
 Most musicians would like to get paid more for what they do.  Maybe they need to think of themselves more as ‘business’ to make that happen? In today’s Deep Dive, Sheldon and Greg discuss the benefits of looking at yourself as a business as well as an artist and gives some examples of the best ways to make money from live performance.  A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
18:00
May 23, 2019
Deep Dive #7 WHAT IS YOUR VALUE AS A DIY MUSICIAN?
Why is it so hard to get paid the money you’d like for playing shows? In today’s Deep Dive, Sheldon and Greg examine at the ‘value’ or worth of live music looking at both its commercial value and artistic value.  We’ll also throw in a couple of tips as to how to increase your value so you can maybe start to get paid more for shows! Don’t forget to subscribe  to ourpodcast so you don't miss an episode! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
20:16
May 18, 2019
30MMM EP#7: BRANDING FOR MUSICIANS PART 2
 We’re continuing our two part look into branding for musicians.    In part two Greg and Sheldon and Greg look at more ways for an artist to brand their music specifically looking at ‘personality’ and ‘values’ and how to use aspects of these to build that all important brand.   Remember to subscribe so you don't miss the next episode. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
46:03
May 10, 2019
30MMM EP#6: BRANDING FOR MUSICIANS 1
 Branding is one of the least understood aspects of a musician's career.   In the first of a two part series Sheldon and Greg look what branding actually is, why it's so important for musicians and how your can actually start to 'become' a brand.  This episode also looks at how you can use imagery to start to build your musical brand. Remember to subscribe so you don't miss the next episode. Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
47:58
May 4, 2019
Deep Dive #6 REFLECTIONS AT THE END OF A TOUR
  Reflections are an essential part of the learning process.  In today’s Deep Dive, Sheldon and Greg look back over Sheldon’s recent tour looking for takeaways to carry forward to improve the promotion and marketing of future shows. Someone also has ‘tour lurgy’ so there may be coughing! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 
19:07
April 26, 2019
30MMM EP#5: TOP 10 TIPS FOR PROMOTING A LIVE MUSIC SHOW
Earnings from live shows and gigs can be a major money earner for DIY musicians however the job of promoting live music can be a difficult one. In today’s episode Sheldon and Greg offer you ten practical tips to help you increase awareness and improve the effectiveness of your live marketing.     Don’t forget to subscribe! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com Watch this episode on YouTube at https://youtu.be/9iGENE0brwk
41:04
April 19, 2019
Deep Dive #4 HOW TO GET STUFF DONE AS A DIY MUSICIAN
 Every independent musician has a LOT of roles to undertake: songwriter, social media marketer, entrepreneur, bookkeeper, graphic designer….chances are you have a day job too! How on earth does a DIY musician have time to do them all and more importantly, do them well?  In today’s Deep Dive, Sheldon and Greg look at some strategies and tips for DIY musicians to help them get more stuff done each and every day.
26:10
April 11, 2019
Deep Dive #3 Why Do Pay To Play Gigs Still Exist?
 It’s 2019 and pay to play gigs seem to be as popular as ever.  In the current DIY climate for musicians, why do pay to play gigs even exist?  Is it ever worth doing them and if not what is the alternative?   Sheldon and Greg take a ‘deep dive’ and give us some of their views.    A production of www.elusivecountry.club  
17:28
April 6, 2019
30MMM EP#4: STORYTELLING FOR MUSICIANS: HOW TO TELL YOUR STORY
 Storytelling is an overlooked concept for a lot of DIY musicians but when it’s used within your marketing it can make you more entertaining, more memorable and more relatable to your audience.   In today’s episode Greg and Sheldon look at some of the storytelling concepts every independent musician should be using.  These include the ‘backstory’, how stories can be used to sell your music and how social media continues your story on a day by day basis.   A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com  Watch these podcasts on YouTube >>  https://www.youtube.com/channel/UCr83UhndofEnSWcXwP2axFA 
35:49
March 30, 2019
30MMM EP#3: 7 TOP MARKETING TIPS FOR NEW BANDS
If you’re a new band starting out or even an established musician starting a new project it can be difficult knowing what to focus on when it comes to marketing. In today’s episode Sheldon and Greg look at the seven most important things new artists should consider when it comes to marketing and establishing a foothold in the music scene. Found any of these tips useful? Want us to give our advice about a particular marketing topic? Let us know. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing or wherever you get your podcasts
31:20
March 22, 2019
Deep Dive #2: With Pledgemusic Encountering Difficulties, How Should Musicians Finance Their Recordings?
Crowdfunding is in trouble. Pledgemusic is broke (and has spent the money pledged to artists!).  Patreon says it’s current business model is “unsustainable”.  Yikes. With that in mind, should DIY artists still be turning to crowdfunding and if not, how should they be looking to finance their releases? Is the old method of ‘saving up’ still the best way to do it?   Sheldon and Greg take a ‘deep dive’ and give their own personal take.   A production of www.elusivecountry.club Visit 60secondmusicmarketing.com for more marketing tips
20:42
March 15, 2019
30MMM EP#2: 20 IDEAS FOR YOUR SOCIAL MEDIA CHANNELS
Musicians often struggle with content ideas for their social media channels.  Here are twenty great ideas from Sheldon and Greg to get your audience engaged and entertained, whatever the platform.  Which things work on YOUR social media channels?  Let us know. A production of www.elusivecountry.club  Visit Our Website www.30minutemusicmarketing.com  to watch this episode on YouTube.
30:32
March 8, 2019
Deep Dive #1 SHOULD MUSICIANS BE PULLING THEIR MUSIC FROM STREAMING?
In Episode 1 of the Deep Dives section of our podcast we take a look at streaming.  With low per stream revenues should DIY musicians and independent musicians be embracing streaming or should you be pulling all your music from the likes of Spotify? Greg and Sheldon look at all evidence and offer some practical advice.
16:52
February 23, 2019
Episode 1: TOP 5 MUSIC MARKETING MISTAKES
It's hard being an independent musician knowing how best to market your music.  In this inaugural episode Greg and Sheldon discuss the top 5 mistakes that DIY musicians regularly make.  Do these ring any bells? Subscribe so you don't miss a future episode!
33:57
February 16, 2019
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