Free ad-supported television (FAST) is currently one of the most rapidly-growing spaces in the TV and streaming industry. Initially, FAST was seen as an opportunity to monetise lower-value content that had already been exhausted in multiple windows. Now, more and more are realising the potential of FAST as a lucrative revenue stream, as it grows with an increasing amount of high-value branded, and even original content.

In this special episode of Inside Content introduced by our EVP Jack Davison, we take a deep dive into the FAST space and revisit some of the interesting conversations we’ve had with recent guests about what they’re doing with FAST channels and how they are riding the wave.

Toby Russell, CEO of 3Vision speaks with Gary Woolf, EVP of Strategic Development of distributor All3Media about the power of FAST in the content market, single IP channels and FAST channel distribution. Gary details the importance of establishing clarity between windowing opportunities in premium SVOD and FAST, and how to curate content on FAST that differentiates itself and tap into those VOD-first viewers who no longer view linear TV.

We then revisit recent guest Dan Fahy, SVP of Streaming at Paramount UK who speaks to 3Vision Director Hayley Bull about their FAST AVOD service Pluto. Dan describes how Pluto has become the leading FAST service in the US, harnessing the gap in the market created by the absence of free TV in North America, and how they plan to enter the more complex UK market.

Lastly, we look back on 3Vison COO Jonathan Nickell’s conversation with Richard Jakeman European Head of Business Development at Samsung to discuss how to get a FAST channel on their Samsung TV platform and the rising importance of quality technology in accompanying quality content.

Here is a breakdown of the topics discussed in the episode:

All3Media on the role of different stakeholders, platforms and gateways in the delivery of FAST channels in the US market
All3Media on the smart curation of content for FAST channels
All3Media on the opportunity FAST provides to monetising content across multiple windows
Paramount UK on the importance of FAST platform Pluto to their overall business
Paramount UK on how they plan to maximise Pluto in the UK market
Samsung on how to get a FAST channel on their platform
Samsung on their partnership with ITV

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About 3Vision

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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MultiChoice on their local content strategy | Aletta Alberts

Inside Content - The TV Industry PodcastBy 3VisionApr 14, 2021