42courses Podcast

To view Alice's book, go to: https://amzn.to/3vUeRoy To view all our courses, go to https://42courses.com

You can find out more, get the book or even book Bonnie for a workshop at https://thelifebrief.com If you're looking for enjoyable professional courses to help you in life, check out https://42courses.com

We chat to the incredible Erik Kessels on all things advertising, creativity & coming up with brilliant ideas.

Erik is a Dutch artist, designer, author, advertising guru, and curator with a great passion for photography.

In this episode Erik shares some marvellous tips on how you can come up with creative ideas, what to do when you feel uninspired, and how to tap into your hidden creative ideas.

Enjoy listening.

Prof. Ian Robertson chats with our founder, Chris Rawlinson, about how confidence works. You'll learn why it's helpful (and not) and the factors that lead to an increase or decrease in your self-belief. Learn more about Ian and order his book at: https://ianrobertson.org/ Learn more about us at https://42courses.com

Learn more about Dan and order his book at: https://danariely.com Learn more about 42courses at https://42courses.com

To read Eaons Books, go to www.eaonpritchard.com

To chat with Dr. Lachezar, head to www.firebrandconsultants.com

Richard's Website: ⁠richardshotton.com

Richard's Twitter: ⁠twitter.com/rshotton⁠

Richard's new book: ⁠https://amzn.to/45vPOEr

Marks Website: mba.marketingweek.com

Marks Twitter: twitter.com/markritson

Mark's LinkedIn: linkedin.com/in/markritson

To celebrate our continued sponsorship of the event, if you use the voucher code NUDGESTOCK23 at checkout on 42courses.com, you'll get a pleasant wallet-friendly surprise (For a limited time only). Enjoy the podcast.

We chat to the brilliant Rob Campbell, Chief Strategy Officer for Colenso BBDO in Auckland, and one of the most awarded strategists in the world. Rob shares his journey from wanting to be a policeman, to becoming a rockstar, and, finally, one of the most respected strategists in the world. He also shares the power of mentors and those that help you along your journey, what he learnt from living in eight countries, how to set yourself up for success in ad-land, and even why he was called an a**hole by Richard Branson. Enjoy the listen - it’s one not to be missed. ⭐️⭐️ Our Most Popular courses ⭐️⭐️ 🎓 Creative Leadership: https://www.42courses.com/courses/cre... 🎓 Behavioural Economics: https://www.42courses.com/courses/beh... 🎓 Storytelling: https://www.42courses.com/courses/sto... 🎓 Marketing Strategy: https://www.42courses.com/courses/mar... 🎓 The Happy Course: https://www.42courses.com/courses/hap... 🎓 Copywriting: https://www.42courses.com/courses/cop... 🎓 Creative Thinking: https://www.42courses.com/courses/how... ⭐️⭐️Follow Us On Social Media ⭐️⭐️ 📈 LinkedIn: https://www.linkedin.com/school/42cou... 🐦 Twitter: https://twitter.com/42courses 🌅 Instagram: https://www.instagram.com/42courses 📘 Facebook: https://www.facebook.com/42courses

Connor & Claire are the founders of Forgewell, a company that specialises in building healthier and more high performance teams.

And if you’d like to learn more from them, just sign up to our Sustainable Productivity course today and start your journey to a more productive, healthier you.

You can read up more on the Caples at www.caples.org

You can find out more about Patrick at www.creative-matters.com

Take a creative course at www.42courses.com

The marvellous Amani Duncan shares her creative and career advice in this 42courses podcast. Amani has worked with some of the biggest names in music, from P Diddy to Coldplay and more.

She also discusses lessons learned from her time as CEO and Chairwoman of BBH USA and as a Jury President at Cannes Lions and Dubai Lynx. Enjoy the show.

We chat to the incredible Andy Nairn on his new book “Go Luck Yourself” - 40 tips on how to bring more luck into your life.

Andy is a creative tour de force, and is the founder of Lucky Generals, an ad agency that works with some of the biggest brands including Amazon, Virgin Atlantic and Yorkshire Tea.

In this episode, Andy chats about the inspiration for his new book, working with Amazon to create a marvellous Super Bowl ad, his personal favourite lucky tips, as well as how to be more creative.

In this podcast episode, we chat to the wonderful Joe Glover, founder of the Marketing Meetup, a community of 35k marketers around the world.

Joe chats to us about Marketing Meetup’s mission to educate, connect and bring people together with kindness.

He also shares his hopes for the Marketing Meetup's future, the importance of storytelling and many marvellous marketing insights.

Enjoy the listen. 

He is also a best selling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life", the former about adopting good habits and the latter about breaking bad ones. And on top of that, a legendary TedTalk speaker. 

In this podcast episode, Nir gives science-based insights to building healthy habits, improving productivity and focus, and managing distraction. 

Enjoy the listen! 

In this podcast episode, Annie Duke shares why we should all start a new relationship with the word "quit".
We discuss the bias in the language of quitting, share lots of incredible examples, and the behavioural science behind them.
You'll also get advice and recommendations, so you will know when it's right to walk away and quit.  
You can get Annie's incredible new book here: amzn.to/3gmFryG
Read up more on Annie at: annieduke.com
If you want to learn more about behavioural science and other creative subjects, visit us at 42courses.com

Terry Behan is a design practitioner and teach at Parsons School of Design. In this episode Terry shares how you can use design thinking to create better products and services, and also talks about our new course that he helped co-create called Human Centered Design.

We hope you enjoy the show and if you want to check out the course go to 42courses.com/courses/human-centered-design

The incredible Prof Eric Johnson talks about choice architecture and behavioural science.

Eric lives in New York and is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics...basically, he is really really smart and also a lovely chap, so we hope you enjoy this podcast and all the wonderful things Eric has to share.

You can find out more about Eric and get his fantastic book at theelementsofchoice.com

Enjoy the listen and of you want to learn more about us and our courses visit 42courses.com

Dr Iain McGilchrist joins Chris Rawlinson in this 42courses podcast to talk about the marvels of the human brain, creativity, sleep and more.

Dr Iain McGilchrist is a psychiatrist, author and possibly one of the greatest thinkers alive and has spent most of his life studying the brain and the uniqueness of its two hemispheres.   

During our chat, Iain tells us about his journey into understanding the two hemispheres of the brain, why the right brain is more important for creativity, creative exercises for the brain, and even how children develop the concept of time.  

It’s a fascinating discussion, so be sure to give it a listen.

If you’d like more on the topic, do check out Dr Iain’s marvellous book, The Matter With Things: Our Brains, Our Delusions, and the Unmaking of the World. 

You can also visit Iains website at channelmcgilchrist.com

We chat to the marvellous Greg Davies about simple rules for investing, why investors are often their own worst enemies, and his brilliant tips and advice for people starting out in investing.

Greg is a specialist in applied behavioural finance and is currently the Head of Behavioural Science at Oxford Risk, where he is working on building software to help people make better financial decisions.

Before, Greg was tasked to start up the world’s first team of behavioural finance specialists at Barclays. And here he shares some of the things he has learnt along the journey. 

Enjoy the listen! 

Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging. 

The one and only Rory Sutherland looks back at 10 years of Nudgestock and shares some of the highlights of what to expect for Nudgestock 22 this year.
You can sign up to Nudgestock for free at www.nudgestock.com and if you want to look back at some of the highlights from the last 10 years you can take our free Nudgestock course at www.42courses.com/courses/nudgestock

They also share some insights into their new book, Behavioural Science in the Wild and highlight some of their favourite, standout examples and projects making use of behavioural science through out their careers. 

Dilip is a professor at the Rotman School of Management, University of Toronto. He does research on interesting human behaviours and their applications to consumer welfare, policy and financial literacy. He is also interested in research on poverty, global health, education and development in the global south.

Nina is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges.

Enjoy the listen, behavioural science lovers! 

Stephanie is the founder of Queen of Raw, a marketplace to buy and sell sustainable fabrics and textiles. In the podcast, she explains the spirit and ethos of her company, which comes from her family being in the textile industry for over 100 years. A truly fascinating story.

Stephanie shares more advice on how business, and people, can become more sustainable in our Circular Economy course, in collaboration with Parsons School of Design.

Kate is one of our most-loved thought leaders in our Copywriting course, and in this episode she chats to us about moving to Australia, what life is like in big ad agencies, and all of the lessons she has learnt running her own business. 

Kate is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves. 

Her StayTooned group of companies include the Digital Masterchefs, The Recipe for SEO Success and The Clever Copywriting School. Through these, Kate has helped more than 10,000 other businesses demystify digital marketing, grapple the Google Beast, and grow their success.

After yesterday's part 1 where we revealed our Top Books of 2021, today we discuss our best learnings of the past year.

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioural economics consulting to businesses all around the world.

Every episode of her podcast, The Brainy Business is about behavioural economics and Melina’s at episode 178 now, so there’s a lot for you to digest there. .

Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioural economics. And now she’s an Instructor at Texas A&M University on the Certificate for Applied Behavioral Economics.

Her first book, What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behaviour.

And that’s where 42courses founder Chris Rawlinson picks up the conversation with Melina.

Today Rory Sutherland is here, speaking with his co-author Pete Dyson about their new book, Transport for Humans: Are we nearly there yet?

The book is about how engineers plan transport systems, but people use them.

An engineer's measure of success – speed, journey time, efficiency – are often not the way that passengers think about a good trip.

We might consider habit, status, comfort, variety and many other factors that engineering equations don’t capture at all.

Now with climate change, the pandemic and changing work–life priorities, the time is ripe for a new way forward.

This book maps out how to design transport for humans.

So here’s 42courses founder Chris Rawlinson to ask the questions to Pete Dyson and Rory Sutherland.

During the week, Pete is a behavioural science practitioner at Ogilvy, working with the marvellous Rory Sutherland.

He is also the creator behind the popular Behavioral Science YouTube channel, Pete Judo.

Pete’s YouTube channel shares fun explanations of key concepts in Behavioural Economics and psychology,

He’s already attracted thousands of subscribers in the short time since he started the channel, with his speciality being the science of Habits and making behaviour change stick! Extremely useful stuff to know!

So it’s true to say that Pete is fast becoming an influencer in the behavioural science field.

Enjoy the show.

He has a quickly growing newsletter entitled, A Self-Help Guide for Creatives, where he helps marketing professionals build their creative craft and confidence. Join over 3,000 people by subscribing at nelkencreative.com. As Dan says, it’s free, short, and dead-easy to unsubscribe.

Dan’s Newsletter

Dan Nelken on LinkedIn

Dan Nelken on Twitter

A Technique for Producing Ideas - by James Webb Young

Nina wrote - I’d rather get a cat and save the planet: Conversations with childfree women.

This book takes a warm and lighter hearted look at what can be a tricky topic to discuss.

She used to be a corporate HR manager, but changed careers to become a freelance writer - and that is quite some story of how she managed that transition. And now she has a very wide range of clients for her writing services.

On top of all that, Nina has a course on how to blog, called Blogging Basics. And the latest edition of that starts very soon.

Nina is also a prolific 42courses student, so you’ll get a very honest review of our courses and the student experience

LINKS

https://www.ninathewriter.com/

https://ninaj.medium.com/blogging-basics-a-new-online-course-starting-in-september-2021-a4a487f190a6

John Yorke is the author of INTO THE WOODS – the biggest selling screenwriting book in the UK for the last six years.

John is a double BAFTA winner (as programme maker) and multi BAFTA winner (as commissioner).

In his TV career, he has worked as both Head of Channel Four Drama and Controller of BBC Drama Production. And he has been involved in such massive hits as Wolf Hall, Life On Mars, The Street, Shameless, Bodies and Eastenders.

Now, he works worldwide as a drama producer, consultant and lecturer on all forms of storytelling. 

In 2005 he created the BBC Writers Academy, a year-long in-depth training scheme which has produced a generation of successful television writers – many who have gone on to have their own shows.

LINKS

Storytelling course 

Every story in the world has these 6 basic plots - BBC article 

https://www.linkedin.com/groups/13871707/

Behavioural Science Club on YouTube - 1st episode with Rory Sutherland

https://youtu.be/uUbsAXqk5ts

Applied Behavioural Science Course with Rory Sutherland on 42courses

https://www.42courses.com/courses/behavioural-science

Louise on LinkedIn - follow for great book recommendations

https://www.linkedin.com/in/louiseward2021/

He is a New York Times best-selling author of six books (including Talk Triggers and Hug your Haters).

He's an internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies.

He’s Funny. Factual. Fantastic.

That’s why in 27 years of marketing expertise, Jay has worked with more than 700 companies, including 36 of the FORTUNE 500.

LINKS FROM THIS PODCAST

JayBaer.com - sign up to his bi-weekly newsletter

His consulting company you can find at Convinceandconvert.com

Check out Jay on Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast

https://www.jaybaer.com/blog-and-podcasts/

Follow Jay on Twitter - @jaybaer

Invisible to Invaluable - Unleashing the power of midlife women is a celebration of what midlife women do, who they are and what they are capable of. It's a rallying cry for midlife women to change the world for the better.

We speak to the fantastic authors Jane Evans and Carol Russell.

Jane Evans is one of her generation's most successful advertising women, In 2019 she was presented with a Lifetime Achievement Award by Women in Media and in 2020 was one of AdAge's Women to Watch in Europe. She founded the Uninvisibility project to showcase brilliant midlife women and create opportunities for them to return to the workplace

Carol Russell is a prolific BAFTA nominated prolific TV writer and consultant. She is the founder of Fresh Voices UK, which promotes writers of African, Asian and others of ethnically diverse heritage. Carol is also a recipient of the Stephen Lawrence Woman of the Year award.

VISIBLE START

Brixton Finishing School, Uninvisibility, and WPP have joined forces to offer a free online course, alongside live events, that will teach you the basics of digital media and give you the confidence to go out there and land your dream job. And there are exclusive placement opportunities in the industry with 20 ring fenced roles at WPP agencies exclusively for VisibleStart participants.

FRESH VOICES UK

Fresh Voices UK is a creative response to the continuing absence of Black, Asian and Minority Ethnic (BAME) voices finding their way on to mainstream television. Fresh Voices UK presents the work of experienced BAME writers to an invited industry audience in order to demonstrate the kinds of stories that we want to tell that aren’t just about the ‘black’ experience, but about the human condition.

Copywriting Course on 42courses.com

Jane Evans is one of the many brilliant thought leaders on our latest course, which gives you the skills and insider knowledge to write words that sell

He’s very active on Twitter ( @dereklwalker ) and LinkedIn in the advertising community.

This podcast is jam packed full of Derek’s wisdom, realism, and important messages for the copywriting community, it’s totally full of juicy goodness.

Derek is one of the thought leaders in our new Copywriting course 

COPYWRITING  
We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed  For example, you’ll study how to:

1. Get readers to notice your copy
   
2. Resolve the Problem/Solution dynamic
   
3. Use the power of rhyme
   
4. Write killer headlines
   
5. Get readers to engage with your copy
   
6. Craft Call-To-Actions that convert every time
   
7. Edit like a pro
   

For the full list of chapter and lesson contents, take a look inside 

42courses
Entertain your brain

COPYWRITING - our new course launched today.

We are super excited for you to start this course!

We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed

For example, you’ll study how to:

1. Get readers to notice your copy
2. Resolve the Problem/Solution dynamic
3. Use the power of rhyme
4. Write killer headlines
5. Get readers to engage with your copy
6. Craft Call-To-Actions that convert every time
7. Edit like a pro

For the full list of chapter and lesson contents, take a look inside

42courses
Entertain your brain

He’s the founder of the InsideOut LeaderBoard, which showcases senior workplace leaders, who are open about the fact that they have a mental health challenge.

Rob always speaks openly about his own diagnosis of bipolar disorder and how that affected his life story.

He is also the founder of FormScore which is a movement, website and mobile app which helps youth Keep track of how you’re feeling and connect with those around you during tough times.

Rob is a fantastic keynote speaker and was a stand out hit at Nudgestock2021.

July's 30-day well-being sprint, The Form Booster
https://mailchi.mp/formscore/30-day-form-booster

FormScore, where you can also find a link to the FormScore App
https://www.formscore.today/

The Inside Out Leaderboard
https://inside-out.org/

Rob recommends the book, The Lonely Century by Noreena Hertz

Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author of 4 books, most recently with Truth and Lies - What people are really thinking.

Founder of communication training company TRUTHPLANE®, Mark’s live and virtual keynote speeches and training prove invaluable to business leaders and teams from major companies across the world including Zoom, Shopify, Toyota, KPMG, American Express, the US Army and NATO; and prime ministers of G7 nations. 

Mark’s highly acclaimed TEDx talk “The Importance of Being In-Authentic” continues to reach millions of people, as does his own YouTube Channel and the weekly YouTube sensation “The Behavior Panel,” as recently featured on The Dr. Phil Show. 

He is a go-to media commentator on the body language of politicians, celebrities and public figures, appearing regularly on CNN, CBS, and Global News, and he is frequently quoted in The Wall Street Journal, Washington Post, and GQ Magazine.