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Communicate For Effect

Communicate For Effect

By Mike Nicholson
Communicate For Effect covers the strategies and tactics of digital communication. This is the place for a quick, weekly download of news, tips, and information to help you become a more effective digital communicator. These short, snackable episodes include topics on digital marketing, public relations, and technology. Hosted by Mike Nicholson.
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Episode #004: Marketing Complacency, Optimizing your Content, and Progressive Profiling
Summary: • "Lessons About Marketing Complacency I Had to Learn the Hard Way" by Alexander Valencia • What is SEO? A starting point for learning how to optimize your content • Progressive Profiling: A Marketers Answer to the Death of Cookies by Masooma Memon
June 13, 2021
Episode #003: Brand Credibility, Email Marketing Campaigns, and MS Teams updates
Summary: • "If You're Using These Marketing Tactics, You're Hurting Your Brands Credibility" by Lisa Collum • Email Marketing Campaigns: Deliverability, Automation, and More • Microsoft Teams updated, now for personal use
June 7, 2021
Episode #002: PR or Marketing, Getting Started in PPC, and Microsoft Digital Marketing Center
Summary: • Should you put your money into PR or Marketing? by Zack Teperman • Getting Started in PPC • Microsoft's Digital Marketing Center
May 28, 2021
Episode #001: Digital PR, Hub and Spoke Strategy, and Google I/O 2021
Summary: • Why DigitalPR is an important part of your communication strategy • Building a Hub and Spoke Content Strategy by Adam Steele • Google I/O 2021 – what did they announce?
May 19, 2021
Episode#000: Podcast Promo
Thanks for checking out Communicate For Effect, a 46ALPHA Podcast. This podcast looks at how to plan, prepare, execute, and assess your digital communication strategy I’m Mike Nicholson, a former U.S. Army officer, and professional communicator. Join me as I pivot from a career spent in government communications and transition into the private sector, sharing insights and lessons learned along the way. These are short, snackable episodes that are both fun and informative and I’ll cover a wide range of topics – some that I know a lot about and some…not so much. Please subscribe, it would mean the world to me. You can find these episodes and much more at
May 19, 2021