4rd Marketing - The Digital Marketing Podcast Designed To Move Your Business Forward
By Joshua Jarvis
The 4rd Marketing Podcast is a weekly show dedicated to helping small business owners and entrepreneurs move their business forward with Growth Hacking techniques and digital marketing practices. Designed to be Actionable and Value Filled, every episode contains at least 1 actionable growth tactic! Entrepreneurs will learn about SEO, SEM, PPC, ORM and orther digital marketing acronyms in the internet marketing world and apply it to their business.
Last week we answered "How Much Does Digital Marketing Cost?" and uncovered that there are a ton of questions about Digital Marketing, like "What is Digital Marketing anyway?" In this episode, we cover the most common questions around the sometimes nebulas term of Digital Marketing. We'll answer what a digital marketing campaign is, what types of careers are in Digital Marketing and why it's important to your future as a business owner!
The podcast covers these questions in a bit more detail but here are the basics of the answers.
What is Digital Marketing?
The short version? Marketing done digitally. Although most professional digital marketers hate the term, you could call Digital marketing, online marketing or internet marketing. It includes many disciplines such as SEO, PPC and Social Media Marketing.
Show Notes: https://4rdmarketing.com/what-is-digital-marketing-and-other-digital-marketing-faqs/
One of the most common questions I get is "How much does digital marketing cost?" Usually, my answer is "It depends." However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you're ready to hire one. We cover not only what it costs but what's involved in different aspects as well as potential money savers opportunities.
Before I can answer your question I really need to know more about your business. I typically ask questions like:
What's your core business? - Sometimes (ok most times) businesses have their own set of vocabulary and niche that they are a part of.
What's the goal? AKA Why do you need to hire me? SEO (Search Engine Optimization) is great for traffic, but what's the purpose of that traffic? To generate leads?
What are you doing currently that's working?
What's your situation? Are you new, ready to grow?
In one of our first ever episodes, we covered Site Architecture and why it's important to understand the fundamentals of SEO. Today we go a bit deeper but not too technical. Today we're going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster. In addition, I give away my content strategy secret that helps content I create gain momentum!
I really want you to listen to the podcast this week, there is a nugget there. After some time has passed OR I get enough emails/comments I'll come back here and update the notes. Here are the topics about what we're covering.
3 Clicks Web Design
Siloing And Intentional Categorization
Pagination - Do it right for the bots and get it better for humans
Don't Call It A Comeback.... Sitemaps - Thanks to Sam Torres.
Secret Content Strategy
Consider Reducing Unnecessary Links
A little return to our roots of giving you digital marketing tactics that you can use today. We cover 3 Simple Ways to Increase Your Traffic From Search Engines with completely free tools that you should be using already! This is a full episode but I've tried to make it very applicable, so let's dive in!
Show Notes: https://4rdmarketing.com/3-simple-ways-to-increase-your-website-traffic/
You should be using Instagram, but have you ever wondered how it works.? SEO is basically just making content that is optimized for search engines. Instagram is a search engine for photos (not really, but kinda). If you understand how it works, you can get an idea of to craft your content.
Recently in a tech crunch interview Instagram revealed how their feed system actually works. As you might guess it's a bit of machine learning with a lot of weight based on how you interact with the content. If you watch more videos, then you'll see more videos, for example. They revealed 6 key categories that are used as metrics.
I have to admit I overlooked Pinterest because of demographics. Just thought it was a site for women who like scrapbooking. BOY was I wrong! Like Instagram, Pinterest is massively popular and has some surprising stats that make it a must add if you want traffic to your website.
Check out our 9 Keys To Generating Massive Traffic With Pinterest!
We covered how to generate leads with LinkedIn before and literally 2 weeks later they made changes. These changes don't make the tactics we discussed any less relevant but they will require you to update your linkedin profile.
That's one of the tips! Updating your profile sends out a "signal" to your contacts and you should do it often. You'll have to listen to get the other 8 tips!
9 Tips To Generate Leads W/ LinkedIn's New Changes
2018 Marks the first year that we've become a Mobile majority world. We cover this and 11 other 2018 changes in Technology and marketing. From Governmental changes that affect the economy to the Voice search. The advancements are moving faster and faster and while businesses don't have to experts on all of these changes, they need to be aware to navigate the next 5 years.
Every year, Facebook hosts a conference called F8 where they cover all the cool stuff that they are working. This year's F8 conference was loaded with some oddities as well as some vision of where they were going. I try to cover the highlights of conference with the 11 updates but 3 of them are key for small businesses to pay attention to.
See show notes at 4rd Marketing.
We've been covering different ways to grow your business but haven't talked about one of the best social networks on the interwebs. That's Instagram. Today we're going to talk about 5 Key strategies you can use today to grow your follower list and generate more traffic.
You might be wondering what a Digital Marketing podcast has to do with online security. Security plays a big role in SEO now as Google (for some time) has been saying some websites with forms on them are hazardous!
On top of that the online world is on fire thanks to Europeans being concerned about their privacy. If you haven't heard about GDPR yet, you will.
Be sure to listen to find some easy fixes to help you be compliant.
Today's episode is all about responding to the mobile first index. We've (SEO People) been talking about getting your website ready for the "mobile 1st" index initiative the Google has. If you're lost, then the short version is that Google wants to look at sites as if every viewer is on a phone 1st before it considers "desktop" sites.
Today we cover Linkedin, quite possibly the most overlooked yet most powerful social network on the planet. Many businesses overlook this marketing channel or abuse it and yet the entire network was created just for businesses to do business with each other. Find out how to optimize your profile and be sure to head over to 4rd marketing to see the growth hack that helped us grow our list to 10,000 people.
After helping several businesses this past year several poor marketing tactical choices have been failures. These digital marketing tactics are often based on great overall strategies but the execution is where they fail. Listen this week as we cover what isn't work with Email, Landing Pages, Pop Ups, Your Creative and even Hiring.
As always more show notes can be found at: 4rd Marketing
If you wanted to know one of the biggest missed opportunities for small businesses it's Webinars and Remarketing. Our Guest today, Dan McGaw, should know, he's one of the orginal Growth Hackers from "back in the day." His time with Kissmetrics, Codeschool and the United States state department has brought with it the experience of just making it plain simple for him to explain these otherwise complicated lead generation techniques.
Lead Generation Can Grow Your Profits, but Leadership Can Grow Your Progress. Interview with Organizational Leaderhip expert, Dr. Rob McCleland covering the one thing that every business owner should focus on for exponential growth.
Interview W/ Mostafa El-Bermawy, Growth Hacker Breaks Down 2 Key Lead Generation Strategies for Small Business. Mostafa is a NY Digital Marketing master and has worked with Ford, American Express and more.
The biggest need of the small business community isn't often how to generate leads but rather how to actually run their business. Today we talk about the 5 metrics that every entrepreneur and business owner should know.
Today we interview CMO of DG Studios, Robert Indries. Robert, a veteran entrepreneur has built and sold companies and even is a published author in 4 countries. Today he talks about 1 surprising high ROI marketing tactic that you might not have thought about.
Our interview with Zach Goldie, a mechanical engineer turned copywriter turned PPC genius, reveals the 3 keys to PPC success. We talk about how he was able to boost conversion on his pages by making a few tweaks to his google adwords campaign.
Today's lead generation episode focuses on 3 different strategies to get customers online, all from tools that are free or low cost. There's something for everyone today from growth hacking your cold email list to finding your competitor's unhappy customers.
It's conference season again and with new business meetings comes a lot of missed opportunities. While today's episode is less about digital marketing it's still about an "add value" approach to generate opportunities.
Whether you are B2C or B2B you can use concepts from networking to grow your business.
This week's actionable lead generation tip for small businesses is local seo. Back in 2017 we identified this as an overlooked opportunity for new business. Today we'll cover exactly what you need to do to set it up as well as how to get it seen so you can generate new opportunities for your business. All for free!
We usually cover ways to grow your business but all the tactics on the netverse isn't going to allow your business to have the same level of impact on the world that this one idea will have. Spend 20 minutes with me imagining how to take your business from success to significance.
It's almost 12 days to Christmas, so I thought I'd go on Facebook Live and talk about 12 lead generation techniques for small businesses. Offline and online and everything in between, we cover facebook, linkedin, SEO and even mention Reddit!
Facebook isn't going anywhere anytime soon, but whether you use it or not, chances are you don't know all the ways to leverage this marketing tool. Today we have Facebook Expert John Pohly on talking about Facebook A to Z
With 2018 a month away it's time to develop a marketing strategy to "Crush it." With all the options available and the changes in technology how could possibly create a strategy that can stand the test of time? Well we "start with why" and show you a simple 5 step strategy that will stand the test of time.
Today we take a look at all the SEO (search engine optimization) questions that listeners have submitted since the beginning of this SEO session. We answer what is SEO, how does it work, what is blackhat seo, how to get links, how to rank for local seo as well as how to get featured snippets.
Today we look at an essential component of SEO and look at Keyword Research. This episode covers 3 distinct strategies for researching as well as how to select the top winners for your search engine endeavors. We look at insurance and real estate seo and more as examples.
We take a deep dive into SEO and talk very specifically about what it takes to create a successful piece of content. Specifically what attributes are required to rank.
This week we'll cover Canonicalization, Schema, Word Count And Links!
Everyone knows that emails can drive marketing, but if your readers don't open the emails it's almost no good! Find out what title and emails do get opened and in some cases get saved! Read more on the show notes page.
I think everyone wonders at some point, "how do they make money doing that?" and that's exactly what we discuss this week is how bloggers, vloggers and podcasters make money. You might not immediately see the connection to your business but as you will see in this episode of 4rd marketing, that these mediums almost require a small business to make them profitable.
Most small business fail to do this one simple thing to generate leads online. When it comes to Local SEO most entrepreneurs are clueless. Today we talk about the simplicity of getting into this free space.
Every so often a website comes and gives an early adopter small business owner a leg up on the competition. On this episode we spill the beans on a free platform that can help small local business generate more leads locally.
Small business owners and entreprenuers often do their own SEO and much to their dismay they don't know what went wrong. Today we cover the most common mistakes that small business owners make on their SEO and how to avoid it.
Google has been becoming more agressive recently in what Rand Fishkin calls the "Trojan Horsing of the internet." What do entreprenuers and small business owners do with their SEO and SEM strategies to combat that? That's what we discuss in our digital ma