#5Things: This week in social

It's Rumor Central! This week's #5Things explores TikTok's introduction to podcasting, the end of mass marketing, another celebrity buying a social media platform, and more. Listen wherever you get your podcasts.

The Things:

1. Kanye is looking to buy a conservative social media platform 
2. Is mass marketing ending? Gen-Z and the evolution of sub-cultures 
3. TikTok's Livestream age restrictions means more safety for young people and new avenues for adult content 
4. RUMOR CORNER! Is TikTok getting into podcasting? 
5. Meta's pushes for encryption brought to life in a new WhatsApp ad campaign

Sources: Social Media Today, DigiDay, PodNews.net

Hosts: Joey Scarillo, Khaila Sloan, Claire Heaps

It's all about the updates this week on #5Things! TikTok and IG continue to copy each other with new app features, YouTube adds @ handles, Twitter encourages users to share via app, and more!

The Things:

The 5 Things:

1. TikTok Goes Still Images 
2. YouTube Adds @ Handles
3. Reddit Ramps Up Ad Targeting 
4. Twitter Swerves Screenshots 
5. Instagram Adding Multiple Link Option

Sources: Social Media Today and TechCrunch

Hosts: Joey Scarillo, Caine Fair, Stephanie Thuell

Power to Podcasts! This week, we look at Twitter's strange but entertaining updates, podcast growth insights for 2022, Kim Kardashian's SEC challenges, Meta's AI tool that allows users to create bizarre mish-mash videos, and much more!

The Things:

1. Kim K faces SEC challenges
2. Twitter coming through with some strange but fun updates
3. Spotify and Co-Host reveal the undeniable power of podcasts in two separate studies
4. TikTok looks to a Partnership to Help Develop a Flailing Live Shopping Feature
5. Meta is Trying to get in on the 'Weird AI' Trend Sweeping Social

Sources: Social Media Today, Spotify, Co-Host, PodNews.net

Hosts: Joey Scarillo, Caine Fair, Daniel Avon

On this week's #5Things, it's mostly Meta, as they create a centralized hub, Instagram tests a new way to send posts as DMs, and IG stories will no longer be segmented. All of this and more!

The Things:

1. TikTok expanding video description to increase discoverability 
2. Meta allowing users to hop between Facebook and Instagram seamlessly
3. Meta published new 'Measurement 360' measurement framework 
4. IG Experimenting with sending latest posts as a DMs to friends
5. Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments 

Sources: Social Media Today and TechCrunch 

Hosts: Joey Scarillo, Khaila Sloan, Caine Fair

This week, the team welcomes Caine Fair to the pod to discuss an internal Instagram document, Snap working to better democracy and a sneak peek into Twitter's holiday guide. That and so much more is discussed on this week's #5Things. 

The Things: 

1. Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show 
2. Instagram to Test Repost Feature 
3. Snap builds out suite of tools to boost civic engagement around elections including registering to vote and community organizing 
4. Twitter tackles "close friends" with "circles" feature
5. Twitter Shares New Tips and Insights to Assist in Holiday Marketing Plans

Sources: Wall Street Journal, TechCrunch, Snap, Gizmodo, Social Media Today

Hosts: Joey Scarillo, Khaila Sloan, Caine Fair

Not only has Twitter finally added an Edit button, but we’ve got five more important things to note in Social - including Instagram’s new commerce updates, info on Meta’s video algorithms, Twitter’s support for podcasts, and more on this week’s edition of the #5Things.

The Things: 

1. Instagram Streamlines Platform Commerce Features
2. Twitter Adds Podcast Support & New Audio Options
3. Meta Provides Clarity into Video Content Algorithms
4. Snap Outlines Goals for the Future After Staffing Shifts
5. Twitter Shares Insight into Football Conversations Ahead of Season Start

Sources: Social Media Today, The Verge, Tech Crunch, Twitter

Hosts: Joey Scarillo, Amanda Davis, Khaila Sloan

BeReal continues to inspire fellow platforms, YouTube gets deeper into the podcast game, localized content gets a push from Snap and TikTok, and Twitter helps your brand plan for the holiday season ahead. We unpack these topics and more in this week’s #5Things!

The Things: 

1. Instagram Tests New BeReal-Inspired Feature, IG Candid
2. YouTube Launches Dedicated Podcast Platform
3. TikTok Tests New ‘Nearby’ Aggregation Feature
4. HBOMax Launches Localized ‘House of the Dragon’ Activation with Snapchat
5. Twitter Shares Ad Tops for Marketers Ahead of the Holiday Season

Sources: The Verge, Social Media Today and TechCrunch

Hosts: Joey Scarillo, Amanda Davis and Daniel Avon 

1+ Million users have joined Snapchat Plus, TikTok introduces text-to-image AI generators, Meta launches new Reels features and more on this week’s #5Things!

The Things: 

1. Snap’s subscription service reaches 1 Million users
2. Previous Musk interview puts dent in Twitter case
3. TikTok introduces text-to-image AI generator
4. Reddit partners with crypto-exchange FTX
5. Meta launches new reels features

Sources: The Verge and Social Media Today

Hosts: Joey Scarillo, Amanda Davis and Tommy Boyce

Keke Palmer says “Yep” to Meta and VR! The actress hosts a VR-themed series for the company, Snap launches a Family Center, TikTok celebrates Black-owned businesses and more on this week’s #5Things!

The Things:

1. Snap launches new Family Center
2. e.l.f. Cosmetics gets real on BeReal
3. Teens, social media, and technolog
4. Meta enlists Keke Palmer to demystify the Metaverse
5. TikTok is celebrating Black-owned businesses during #BlackBusinessMonth

Sources: Social Media Today, WWD, Pew Research, PR Week, TikTok

Hosts: Amanda Davis, Jourdain Patrick and Khaila Sloan

Instagram walks back its controversial platform changes, Facebook reports a drop in revenue for the first time, TikTok is planning a TikTok Music app and more on this week’s #5Things!

The Things:

1. Facebook reports drop in revenue for the first time
2. Snapchat announces Snapchat Sounds Creator Fund
3. TikTok reportedly to develop TikTok Music app
4. Instagram walks back platform changes
5. YouTube’s making it easier for creators to turn longer content into Shorts

Sources: Platformer, The Verge, Snap.com

Hosts: Joey Scarillo, Tommy Boyce, Jourdain Patrick

Instagram Chief Adam Mosseri responds to backlash over the platform’s shift to video, Meta launches an updated Facebook feed format, Gen-Z becomes the first generation to see a decreasing use of social media and more on this week’s #5Things!

The Things: 

1. Instagram’s Chief Details App’s Shift to Video
2. Meta Launches Updated Facebook Feed Format
3. TikTok Is the Fastest Growing Source of News for Adults in the UK
4. Twitter Shares New Insights Into the Rise of Health and Wellness Discussion
5. Gen Z Shapes New Social Media Era 

Sources: The Verge, Social Media Today, Axios

Hosts: Amanda Davis, Tommy Boyce, Khaila Sloan

Shopify and YouTube partner to make shopping more social, Instagram tests its Creator Marketplace, Snapchat makes the move to desktop and more on this week’s #5Things!

The Things: 

1. Instagram launches initial test of new ‘Creator Marketplace’ influencer discovery platform
2. Instagram To allow users to place orders and track packages in DMs
3. Snapchat brings chatting and video calling to desktops
4. Facebook Shifts Resources From News to Focus on Creator Economy
5. Shopify partners with YouTube

Sources: Social Media Today, The Verge, WSJ, Fast Company

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce

Twitter is bookmarking Elon Musk’s acquisition! The platform suing him for attempting to abandon the $44 Billion deal, TikTok’s offering free training courses for SMB’s, Instagram is testing out AR elements within stories and more on this #5Things!

The Things:

1. Twitter sues Elon Musk for attempting to back out of $44 Billion acquisition
2. Reddit to sell collectible avatars off of Blockchain
3. TikTok to offer free training courses for SMB’s
4. Instagram is testing AR elements within stories
5. Twitter tests “Collaborative Tweets”

Sources: The Verge, Bloomberg, Mashable, Social Media Today

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce

Buzzfeed releases “The TikTok Tapes,” Elon Musk Outlines his final steps needed to finish the Twitter acquisition deal, Snapchat is developing a “Snapchat+” subscription service and more on this week’s #5Things!

The Things:

Pride has grown and evolved considerably since its origin as a riot against Police brutality at The Stonewall Inn in 1969 New York. It’s the time when the queer community as at its most visible, a monthly focal point for us to come together and celebrate the accomplishments that we have made as well as the found family we have forged.

But our fight is not over. Queer and especially trans people are under attack both in the U.S. where 240+ anti-queer bills have been passed in 2022 alone, and in the U.K. where trans people are continually fighting for equal rights and healthcare. That is why this week we are bringing you a special #5Things episode that dives into the meaning of Pride, how we can practice allyship to the queer community, and where Pride evolves from now.

Tommy Boyce speaks with Graham Nolan, Bee Pahnke and Asad Shaykh about #5Things you should be thinking about during Pride month this year:

• Why do we have Pride campaigns?
• How has Pride changed?
• How do we discuss and practice allyship?
• How should Pride evolve?
• What does Pride mean to you?

Host: Tommy Boyce (Grey NY)

Panel: Graham Nolan (Do the WeRQ), Bee Pahnke (Grey London) and Asad Shaykh (Grey London and Pride in London)

Over the last 2 years we have experienced our nation’s increased interest in the history of Juneteenth and the events that took place. Juneteenth is representative of June 19th, the day when federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all African American enslaved people were freed.

On this week’s episode, we discuss: 

• The History of Juneteenth
• Where we are now
• Corporatization of the holiday
• The future of Juneteenth
• Action steps both agencies and brands can take moving forward.

The conversation is candid, yet passionate.  This episode features strong language, and listener discretion is advised. 

We hope you will listen with open ears and an open heart.

Host: Khaila Sloan - Grey NY Senior Social/Influencer Manager, 

Panel: Andre Gray - Grey NY ECD,  Reonna Johnson - Deutsch LA VP/Director of Strategic Growth, and host of the podcast Hex Code Black

Tik Tok Toe, it's three in a row! TikTok launches a creator crediting tool, Instagram tests new reaction tools to stories, Twitter adds Super Follower exclusive spaces to their existing feature and more on this week’s #5Things!

The Things:

This week, we introduce Julie Bentley, as she provides her five biggest takeaways from Social Media Week: 

1. A huge focus on creators
2. NFTs as it relates to social media
3. The idea of DAOs as frameworks for content ownership
4. Shift community, and what that means for brands today
5. A focus on creators points of view of authenticity

Hosts: Amanda Davis, Tommy Boyce and Julie Bentley

Note: There will be no show next week, but feel free to recap while you're at the beach or on the road while headed out of town.

Instagram tests NFT display options, Elon Musk unveils his new plans to Twitter investors, TikTok shares insights into emerging gaming trends and more on this weeks’ #5Things!

The Things:

1. Elon Musk unveils plans for Twitter
2. Instagram to test NFT display options
3. Podcasting to become a $4 Billion Industry by 2024
4. New Study based on 14,000 campaigns outlines Snapchat Best Practices
5. TikTok shares insights into emerging gaming trends

Sources: NYT, The Verge, Instagram, Social Media Today, TikTok

Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce

Facebook unfriends its podcast platform, Instagram expands Reels to 90 seconds, Twitter tests a “close-friends” feature and more on this week’s #5Things!

The Things:

1. Facebook Shutting Down Podcast Platform After Less Than One Year
2. Twitter Testing “Close-Friends" Twitter Circle Feature
3. Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App
4. Instagram Expands Live Testing of 90 Second Reels
5. YouTube Live Introduces LiveRedirect Feature

Sources: The Verge, Social Media Today, and Snapchat

Hosts: Joey Scarillo, Tommy Boyce and Jourdain Patrick

Got to BeReal! Find out about the new app sweeping the nation, Meta’s 10-year growth plan for wearables, the best times to post on social, and more on this week’s #5Things!

The Things: 

1. YouTube Shorts Now Allows Creators to Splice in Long-Form Videos
2. Meta's 10-Year Growth Plan for Wearables
3. The Best Times to Post on Social Media in 2022
4. TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads
5. Instagram Announces Removal Of  ‘Recent Tab’ Feature

Sources: Sprout Social, The Verge, Social Media Today, Drunk on Social, and Digital Information World

Hosts: Joey Scarillo, Amanda Davis and Tommy Boyce

Elon Musk has a busy week, Snapchat launches dynamic stories, TikTok opens AR Tools to all users and more on this week’s #5Things!

The Things: 

1. BeReal is Sweeping the Nation
2. Consumer Acquisition has Published Key Metrics on UGC in Advertising
3. TikTok opens AR effects tool to all users
4. Elon Musk and Twitter
5. Snapchat Launches 'Dynamic Stories'

Sources: The Verge, Social Media Today, Consumer Acquisition

Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce

Twitter shares insight into travel trends, Instagram adds new messaging features, Snapchat publishes its 2022 "Snapchat Generation" report and more on this week's #5Things!

The Things: 

1. Snapchat Publishes 2022 'Snapchat Generation' Report
2. Twitter Shares New Insights into Evolving Travel Trends
3. New Study Looks at the Rise of Virtual Influencers
4. Twitter Tests New Interactive Ad Settings
5. Instagram Adds New Messaging Features, Including Quick Replies, Music Sharing and New Chat Themes

Sources: Social Media Today, The Influencer Marketing Factory

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce

TikTok gets into the stories game, Twitter’s annual brand bracket returns, Instagram brings back its chronological timeline option and more on this week’s #5Things!

1. Twitter’s Annual Brand Bracket is Back 
2. TikTok Rolling Out Stories-Feature to More Users 
3. Instagram Launches Algorithm-Free Feed Sorting Options to All Users 
4. Report Details 66% of Brands Increasing Influencer Spending 
5. TwiHow podcasts are helping brands meet DEI commitments

Sources: Twitter, The Verge, Tech Crunch, and Marketing Dive

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce

We have a special mid-week drop in the feed because Grey is launching a new podcast with #5Things' very own, Tommy Boyce called Famously Online. 

Today we are featuring the pilot episode, Caught a Vibe Shift: Trend Forecasting & Gen-Z Versus Millennials

The White House briefs TikTok users on the war in Ukraine, Instagram launches a new moderator option for live streams, Pinterest allows pinners to share Idea Pins on other platforms and more on this week’s #5Things!

Smile for the Thumbnail! YouTube is reportedly paying podcasters to create filmed content for the platform, Amazon launches a new audio app, Twitter drops a new trend report and more on this weeks #5Things!

1. YouTube Reportedly Paying Podcasters to Create Filmed Content
2. (Tommy) Amazon Launches Amp, a Radio Service Music App
3. (Amanda) Twitter Drops 2022 Conversation Trends Report
4. (Tommy) Report Details The Importance of First Party Authentication with Influencer Marketing
5. (Amanda) Instagram Launches Updated Creator Tags to Provide More Credit for Content Contributors

Sources: The Verge, Twitter, Forbes, Social media Today

Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce

Tik-Tok? More like Tik-Ten! TikTok expands video length to 10 minutes, Reddit launches a new Discover tab feature, Instagram unveils automated captions for feed videos and more on this weeks #5Things.

The Things: 

1. TikTok Expands Video Length to 10 Minutes
2. Reddit Launches New Discover Tab
3. Meta Shares Updates on Its Automated Object Identification System
4. Instagram Launches Automated Captions for Feed Videos
5. YouTube Previews New Channel Analytics Options, Providing More Insight into Content Performance

Sources: The Verge, Facebook, and Social Media Today

Hosts: Joey Scarillo, Amanda Davis and Tommy Boyce

Swipe right on Doja Cat! Snapchat and Ticketmaster announce an events partnership and new in-app features, Meta launches Reels in Facebook, Twitch launches an ads incentive program and more on this weeks #5Things.

The Things:

1. Meta Launches Reels in Facebook Globally with Additional Features
2. Meta Publishes 2022 Evolving Trends Report
3. Instagram Stories Add Likes
4. Snapchat and Ticketmaster Announce Partnership
5. Twitch Adds New Incentives for Creators With Native Ads Platform

Sources: The Verge, Facebook Business, Tech Crunch, and AdWeek

Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce

Class is in session and it’s still G.R.E.Y on this week’s #5Things! YouTube Outlines its 2022 platform, TikTok shares insights on their consumer purchase journey, Twitter announces the winners of its annual “Brand Bowl” and more!

The Things: 

1. YouTube Outlines 2022 Platform: Community, Collaboration, and Commerce 
2. TikTok Shares New Insights into the Impact of TikTok Clips in the Purchase Journey 
3. TailWind Details 2022 Design Trends for Social Media 
4. Snapchat To Place Ads Within stories and Share Earnings with Creators 
5. Twitter Announces the Winners of its 'Brand Bowl' Super Bowl Campaign Awards 

Sources: YouTube, Social Media Today, TailWind, and The Verge

Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce 

The podcast is celebrating it's 100th episode! To mark the occasion, Joey, Amanda, and Tommy dive into 5 large topics that have come up over the past two years.

1. Influencers
2. Gaming
3. Audio
4. Commerce
5. Events

The team discusses how the categories have evolved over the past two and a half years, the high and lows, and what brands can expect as the evolve.

Buckle up this one is a fun one!

It’s the dawning of the age of avatars! Meta introduces 3D avatars to Instagram stories, TikTok experiments with video avatars, Snapchat hosts a bitmoji concert and more on this weeks #5Things!

1. Meta Introduces 3D Avatars to Instagram Stories
2. TikTok Is Experimenting With New Video Avatar Tools, Audio-Only Live-Streams 
3. Twitter Launches New 'Toolbox' Hub 
4. Snapchat Hosts Bitmoji Virtual Concert 
5. Instagram Increases Response Options in Stories Polls, Facilitating Expanded Engagement

Sources: The Verge and Social Media Today

Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce

A bored ape viewed your profile! TikTok tests letting users see who viewed their profile, Twitter and Meta get deeper into NFT’s, and a new study details increasing social media adoption by 65+ audiences on this week’s #5Things!

The Things: 

1. Twitter Introduces NFT Profile Pictures 
2. Facebook and Instagram to Reportedly Let Users Make, Showcase, and Sell NFTs 
3. TikTok Testing Creator Subscription Fees 
4. Pew Research Report Details Growth in Tech Use by 65+ Consumers
5. TikTok Is Working on a New, Opt-In Function to Show You Who Viewed Your Profile

Sources: 

Hosts: The Verge, Pew Research, Social Media Today

Pinterest brings all the boys to the yard! The platform publishes male behavior report, Meta addresses ethics for virtual influencers, Microsoft signs the biggest gaming acquisition in history and more on this week's #5Things.

The Things:

1. Meta is Developing an 'Ethical Framework' for the Use of Virtual Influencers
2. Microsoft Purchases Activision Blizzard fr $70 Billion
3. Twitter Publishes New Guide on What Consumers Expect from Brands
4. Twitter Tests New Column Creation Tools in TweetDeck
5. Pinterest Shares Insight on How Men Use the Shopping Platform

Sources: Social Media Today and NY Times

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce

We wish you a Merry Tikmas! e.l.f. cosmetics debuts a long-form “movie” on TikTok, Instagram tests a new “Dancify” capability for Reels, LinkedIn publishes a report of Gen-Z insights, and more on this week’s holiday #5Things!

The Things:

1. TikTok Publishes 2021 Music Recap
2. Instagram's Testing a 'Dancify' Option for Reels Which Would Automatically Sync Video and Music
3. Meta Opens Up Simplified AR Creation Tools to More Users
4. LinkedIn’s Publishes Gen Z Best Practices Report
5. e.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

Sources: The Verge, Social Media Today, LinkedIn, and Marketing Dive

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce, and Beth Rolfs

Find out how the Tok’s get made! Leaked reports reveal new insight into TikTok’s algorithm, Instagram brings back the chronological feed, Pinterest acquires video editing app Vochi, and more on this week’s #5Things.

The Things: 

1. Leaked Documents Reveal Data on TikTok’s Algorithm
2. New Twitter CEO Parag Agrawal Speaks on Platform’s Future
3. Pinterest Acquires Video Editing App Vochi to Expand its Creation Tools
4. Instagram updates Link Sharing and Parental Controls
5. Facebook Details How to Create and Promote Podcasts

Sources: NYT, The Verge, Social Media Today, Instagram, Facebook

Hosts: Joey Scarillo, Beth Rolfs, and Tommy Boyce

Jack Dorsey leaves Twitter, Ludwig leaves Twitch, new insights that will tell you so much more about your friends based on their Spotify Wrapped and much more on this week's #5Things. 

The Things:

1. Jack Dorsey Resigns as Twitter CEO Effective Immediately
2. Ludwig Leaves Twitch, Joins YouTube Gaming Exclusively
3. TikTok Announces Creator Next and Video Gifts
4. Twitter Reportedly Launch Reply Downvotes to Wider Audiences
5. Spotify Release End of Year Recaps & New Features, Calls Tommy Gay

Sources: NYT, The Verge, Social Media Today, Express

Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce

What are ye doin in my Snap? Snap partners with NBCUniversal for new audio access and More Cowbell!, Pinterest announces a new live-stream shopping series, Facebook shuts down its facial recognition program and more on this week’s #5Things!"

The Things:

1. Pinterest Announces New Shoppable Live-Stream Series
2. Snapchat Partners with NBC Universal to Bring NBC-related Audio to Snaps
3. TikTok Testing New Tipping Feature
4. Facebook to Shut Down Facial Recognition Program
5. Super Apps Are the Future 

Sources: Social Media Today, The Verge, Tech Crunch, NYT

Hosts: Joey Scarillo, Tommy Boyce, and Amanda Davis

Facebook reportedly will rebrand with an eye on the metaverse, Twitter launches a new creator fund, Instagram announces Collabs and desktop posting and more on a jam-packed #5Things!

Your #5Things for this week include:

1. Facebook to Rebrand Company with New Name and Focus on Metaverse
2. Twitter Launching Three Month Spaces Accelerator Program
3. Instagram Announces Collabs Feature
4. Clubhouse Launches New Music Mode
5. How Roblox is Growing Up

Sources: The Verge, NYT

Hosts: Joey Scarillo, Amanda Davis, Juliana Diatezua, Tommy Boyce

Get on the bus, we're headed to Web3. Don't know what that is? Don't worry Amanda Davis has you covered!

Plus TikTok makes the jump to TV, Instagram's adds new features to address mental health concerns, and more. 

The 5 Things:

1. Instagram to Introduce Features to Help Teenage Mental Health
2. TikTok Launches LG TV Smart App
3. Meet Web3, Where the Young People Are
4. Facebook Expands Live Audio Feature Globally and Unveils Soundbites
5. Snapchat Adds New Creator Monetization Tools

Sources: The Verge, Coindesk, Social Media Today

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce