The LinkedIn Marketer: Karen Hollenbach
By Karen Hollenbach
The LinkedIn Marketer: Karen HollenbachSep 07, 2020
S5 #14 Being Vulnerable, The Humble Brag & LinkedIn Etiquette
In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including:
- respond to invitations to connect with a conversational follow up message
- follow up face to face conversations with new contacts by inviting them to connect on LinkedIn
- react (e.g like, etc) to relevant posts and updates shared by colleagues
- comment when you can genuinely add value to the discussion
- share relevant and insightful content (e.g. useful articles you have read) and remember to stay focussed on your chosen topic areas
I recommend you take the time to consider your plan for LinkedIn. An intentional and strategic approach will deliver greater results over time.
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Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #13 LinkedIn Marketing Plan Checklist
In this episode I share a resource with you that was requested by one of the Marketers who I am mentoring as part of my LinkedIn Marketing Mentoring program. With a number of client facing team members playing a key role in the implementation of this organisation's LinkedIn marketing plan, he was keen to develop a checklist that summarises the key actions the team needs to take to maximise LinkedIn, now they have a company page and profile strategies in place.
Tune in as I walk you through the 11 items on this checklist and how they were developed based on the 5 modules in the LinkedIn Marketing Mentoring program, including:
- LinkedIn Profile Strategy
- LinkedIn Page Strategy
- Networking & Sales Rituals
- Marketing & Content Rituals
- Measuring Success
Resources mentioned in this episode:
LinkedIn Marketing Plan Checklist
Content Marketing Strategy Playbook
https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/
Sign up to Karen's newsletter
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Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #12 The LinkedIn Journey: Know Where You Are & What To Do
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore the reason why I developed the LinkedIn journey. It's the 5 stages I use to explain LinkedIn to help individuals and organisations assess their LinkedIn training needs and the key steps they need to take to maximise LinkedIn for their career or business. These steps include:
- Understanding
- Branding
- Networking
- Rituals
- Thought Leadership
Resources mentioned in this episode:
Sign up to Karen's newsletter
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Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #11 Revisiting Creator Mode for Your LinkedIn Profile
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore changes LinkedIn has announced for the LinkedIn Profile feature called Creator Mode. This feature offers benefits for LinkedIn members with free accounts. In this episode I explore some of the features and benefits of Creator Mode including creator tools, link in bio and the recent change to choose Follow or Connect as the main CTA for other LinkedIn members visiting your profile for the first time.
To read more about this feature visit Think Bespoke's knowledge base and read my articles about Creator Mode, LinkedIn Newsletters the link in your LinkedIn Profile intro card and my case study about running a LinkedIn Live.
Resources mentioned in this episode:
Sign up to Karen's newsletter
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Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #10 How to Get Started with Your LinkedIn Presence
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
This episode is a great one to share with leaders in your organisation who may be feeling tentative about being more active on LinkedIn. In this episode I explore 5 key steps you can take to help you get started with better leveraging LinkedIn to control what recruiters, potential clients and employers can find out about you online, including:
1. Take Control of Your Online Presence
2. Lock Down Your Privacy Settings on Social Media & Apps
3. Decide Your Focus for LinkedIn
4. Take a Fresh Look at Your Profile
5. Ask Colleagues & Clients to Endorse & Recommend You
Resources mentioned in this episode:
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #5 How to Develop a Content Marketing Strategy for LinkedIn
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share an excerpt of my recent LinkedIn Live that explored how to Develop a Content Marketing Strategy for LinkedIn. I explain why you need a Content Marketing Strategy and the 4 key steps involved in creating a content marketing strategy for your organisation, including:
- Know your focus for LinkedIn
- Have a manageable plan
- Be consistent
- Follow LinkedIn rituals
This was a free Think Bespoke online training event and can be viewed via Think Bespoke's YouTube channel here.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
S5 #8 How to Become a Thought Leader on LinkedIn
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore how to become a thought leader on LinkedIn. Whether you are already a thought leader and would like to check your game plan, or you're preparing to increase your thought leadership on LinkedIn, you will enjoy this episode.
Resources Mentioned
Professional Profile Checklist
LinkedIn-Edelman B2B Thought Leadership Impact Report
How to Clean Up Your LinkedIn Newsfeed
LinkedIn Profile Strategy
If you're keen to develop a your own personal game plan for LinkedIn, you'll enjoy reading How to Develop a LinkedIn Profile Strategy. This article is part of the pre-work for my LinkedIn Marketing Mentoring program module dedicated to your LinkedIn profile strategy. I offer a 5 month public program that commences in February and July each year. Private program options are also available.
DIY LinkedIn Profile Essentials Course
There is no time like the present to refresh your LinkedIn Profile. LinkedIn Profile essentials is a short course designed by a LinkedIn expert consultant, Karen Hollenbach (that's me!), to help inspire you to create or refresh your LinkedIn profile. With constant changes to LinkedIn, this is a great time to update your LinkedIn profile. Register for 1 month for A$50.
If you are reading these show notes via Apple Podcasts, some of the the links may not work.
Resources mentioned in this episode:
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #9 Improve Your LinkedIn UX & Clean Up Your LinkedIn Newsfeed
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share the 7 key steps to improve your LinkedIn user experience (UX) by cleaning up your LinkedIn newsfeed, including:
1. Establish a LinkedIn Strategy
I want you to get as much value from your LinkedIn experience as possible, and it starts with a game plan. Before diving into the process of cleaning up your newsfeed, consider developing a clear strategy for your time on LinkedIn. What do you want to be the ‘go to’ for? What topics do you want to lead, research or contribute to? This strategic approach will help you focus on relevant content, making your LinkedIn experience more purposeful.
2. Unfollow Connections
If you find your newsfeed inundated with irrelevant updates, start by unfollowing connections whose content no longer aligns with your interests. Simply click on the three dots next to a post, select "Unfollow," and regain control over your newsfeed. This step ensures that you stay connected with individuals while curating the content you see.
3. Follow and Ring the Bell for Notifications
To enhance the quality of your newsfeed, actively follow industry influencers, news sources, and connections whose content you value. Ringing the bell for notifications ensures that you stay informed about their updates. Whether it's individuals, companies, or educational institutions, this feature allows you to tailor your newsfeed to include content that matters to you.
4. Align Your Feed with Your Interests
Review the sources of information you currently subscribe to outside of LinkedIn. Follow individuals and companies that contribute to these sources, both from an individual and organisational perspective. Utilise LinkedIn's search function to discover content and discussions related to your interests, narrowing your focus for a more tailored newsfeed.
5. Focus on Relevant Topics
Identify the key topics that resonate with your professional goals and the communities you aim to influence on LinkedIn. Whether it's industry trends, legislative changes, or niche discussions, narrow down your focus to 3-5 topics. This targeted approach ensures that your engagement aligns with your objectives and builds your authority in specific areas.
6. Be a Strategic Content Curator
By following authoritative sources, you can stay informed about the latest industry trends without creating content yourself. Reposting relevant updates demonstrates your expertise and adds value to your network. Remember, your LinkedIn activity, including comments and reposts, contributes to building your professional image.
7. Stay Meaningfully Connected
After cleaning up your newsfeed, leverage the platform to stay connected with your professional community. Share valuable content privately through LinkedIn messaging, fostering meaningful conversations. Whether it's a colleague's article or a resource relevant to a client, this personalised sharing approach strengthens your connections.
Resources mentioned in this episode:
Sign up to Karen's newsletter
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Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #7 How to Refresh Your LinkedIn Profile
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
Welcome to this episode about how to refresh your LinkedIn Profile. If you're a long term listener you may notice an update of the podcast visual. This reflects changes to my LinkedIn Profile. We are all a work in progress, after all!
Here are the resources I mention in this episode:
In Discovering I Am An Ambivert you can read more about when I uncovered my ambivert tendencies. If you're new to this term, an ambivert is someone who's in the middle of the introvert and ambivert continuum. We can be mistaken for extroverts, depending on the environment we found ourselves in. And it's a continuum, like many things in life.
Karen Hollenbach's LinkedIn Profile
LinkedIn Profile Creator Mode
LinkedIn Profile Featured Section
LinkedIn Profile Strategy
If you're keen to develop a your own personal game plan for LinkedIn, you'll enjoy reading How to Develop a LinkedIn Profile Strategy. This article is part of the pre-work for my LinkedIn Marketing Mentoring program module dedicated to your LinkedIn profile strategy. I offer a 5 month public program that commences in February and July each year. Private program options are also available.
DIY LinkedIn Profile Essentials Course
There is no time like the present to refresh your LinkedIn Profile. LinkedIn Profile essentials is a short course designed by a LinkedIn expert consultant, Karen Hollenbach (that's me!), to help inspire you to create or refresh your LinkedIn profile. With constant changes to LinkedIn, this is a great time to update your LinkedIn profile. Register for 1 month for A$50.
If you are reading these show notes via Apple Podcasts, some of the the links may not work.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #6 What I Believe | Free LinkedIn Learning Resources
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share what I believe. At the start of most live training sessions I share this perspective because it's important to understand my philosophical approach to content marketing and business. It will help you decide if I am the right LinkedIn trainer for you! Resources I mention in this episode include The Voice to Parliament Handbook. Find out more here.
Free LinkedIn Resources
I also mention where you can access my free resources from Think Bespoke's website, which you can access here.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
S5 #4 How to Develop a LinkedIn Profile Strategy | How to Announce the Retirement of a CEO
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore How to Develop a LinkedIn Profile Strategy and answer a listener question about How to Announce the Retirement of a CEO. Resources I mention in this episode include:
- 2022 LinkedIn and Edelman B2B Thought Leadership Impact Report
- Cal Newport, author of Digital Minimalism
- The long form blog on Think Bespoke's website, How to Develop a LinkedIn Profile Strategy.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #3 SEO Settings for LinkedIn Articles & Newsletters | LinkedIn Profile Video Feature
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore the SEO Settings for LinkedIn Articles & Newsletters and answer a question about how to use the LinkedIn Profile Video feature. Please note - since recording this episode the LinkedIn Profile Video Feature has been deactivated.
Resources I mention in this episode include the 18 minute excerpt from a Lunch & Learn where Alison McWhirter shares her tips on how to maximise the LinkedIn Profile video feature.
A shout out to Greg Dyett who runs a media consultancy called Media Success. He works with people who are going to be engaging with the media so they can get the most out of their interviews. Please say hello to Greg over on LinkedIn.
Sign up to Karen's newsletter
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Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S5 #2 Your LinkedIn Mindset | Is LinkedIn Premium Worth It?
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore your LinkedIn mindset with a common question I ask professionals when I'm running LinkedIn training at their workplace. This question is my version of a 'temperature check'. People's answers always sometimes make me chuckle. Knowing how people feel about LinkedIn informs how I approach their LinkedIn training. Your attitude to LinkedIn influences your ability to leverage it! I wonder what your answer to this question is . . . Please tune in to find out.
Resources I mention in this episode:
- How to Change Your LinkedIn Notifications Settings
- How to Curate Your LinkedIn Newsfeed
- LinkedIn Premium
- LinkedIn Learning via Melbourne City Libraries, Yarra Libraries, Eastern Regional Libraries, City of Maribyrnong Libraries and lots more!
- How to Let Recruiters Know You Are Open to Work
- How to Signal Interest in Working for a Company on LinkedIn
Listener Shout Out
A shout out to Kim from Kim Campbell Gets it Done who's the first listener to get her LinkedIn questions answered on the show. You can visit Kim over on LinkedIn.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
S5 #1 Welcome to Season Five | ChatGPT & AI on LinkedIn | Access LinkedIn Learning | Ask Questions
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share what I’ve been talking to clients about in the world of LinkedIn and my thoughts on where you can stay informed about the latest updates, how to access LinkedIn Learning for free and a side note about how to access audio books for free. I also introduce a new segment where I'll be answering your LinkedIn questions. Contact me with your LinkedIn question and, each episode, I’ll choose my 3 favourite listener questions and answer them for you. I’ll include a shout out or you can choose to stay anonymous. It’s up to you.
Resources mentioned in this episode include:
What does ChatGPT mean for the future of marketing?
Artificial intelligence: what do you need to know?
LinkedIn Learning, BorrowBox and Libby - free with a library card. Ask your friendly local librarian about how to access.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S4 #15 How to Schedule Posts via Your LinkedIn Profile
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share my experience with testing the LinkedIn Profile scheduling feature. At the time of recording this episode You can now create posts and schedule them to go live at a later time. You can also view the list of all the posts that you’ve scheduled.
Scheduling posts is currently not supported for the following types of posts:
- Events
- Jobs
- Services
- Polls
- Multiphoto
- Repost
- Posts to groups
- Posts created by company administrators
If you add any of the above types to your post, you will see an error message indicating that scheduling is not supported for that post. Either clear the selected date/time to post immediately or remove the invalid post type.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
S4 #14 How to Amplify Your Company's Message with these LinkedIn Page Features
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore How to Amplify Your Company's Message with functionality offered for LinkedIn page admins to notify employees of posts, add Workplace Policies and Organisational Commitments, as well as verify employees. This is a follow on from S4 #13's episode where I explore How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
S4 #13 How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features
In this episode I explore How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features. If you are an employer looking to gain a competitive advantage, you can use their LinkedIn company page to help attract talent. In this episode I mention LinkedIn's Newsletter, In the Loop.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S4 #12 How to Navigate the Best Times to Post on Linkedin
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore my suggestions for navigating the best time to post on LinkedIn. The dangerous thing about this topic is that not everyone agrees! Visit Think Bespoke's Knowledge Base and read our article on The Best Times to Post on LinkedIn. It includes recommendations from Richard Van der Blom, Hootsuite, Sprout Social & Hubspot.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
S4 #11 My LinkedIn Content Creation Secret Revealed
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share a big secret. It's about how I approach content creation. This episode is helpful for those of you responsible for the content creation or curation for your organisation or if you're a subject matter expert. If you promise this secret is just between the two of us, I will share it with you.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S4 #10 Exploring How to Love LinkedIn more than Social Media
In this episode I reflect on my recent blog about How to Love LinkedIn More than Social Media and the 8 tips I have for using LinkedIn better. Whether you're already a convert to the power of LinkedIn Marketing or not, I think you'll enjoy listening to these tips.
Read the full blog How to Love LinkedIn More Than Social Media here.
I also mention a previous podcast episode The Value of Having a Primary Platform focus for your Social Media B2B Marketing Efforts. Listen to this episode here.
Bonus Meditation: I've just returned from time away camping where I recorded a bonus meditation track for you of the fast moving creek that flowed alongside my family's camping spot into the Ovens River, in Bright, Bright is a town in Victoria, Australia and the base for exploring the peaks of Mount Buffalo National Park and Alpine National Park as well as Mount Hotham.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S4 #9 LinkedIn Profile Strategy for Professionals who have Introvert or Ambivert Tendencies
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore the importance and value of more passive activities on LinkedIn as part of your LinkedIn profile strategy to stay meaningfully connected with your professional community. I share my discovery that I have ambivert tendencies, thanks to reading Susan Cain's book, Quiet - The Power of Introverts in a World that Can't Stop Talking. Whether you have introvert, ambivert or extrovert tendencies I recommend you tune into this episode to learn more about the passive and less public activities and LinkedIn rituals to maximise your time and help reach your LinkedIn marketing goals.
Resources I mention in this episode include:
My Name is Karen and I am am Ambivert: In this blog I explore my discovery after reading Susan Cain's book.
S4 #3 Why LinkedIn Should not be Classified as Social Media
S1 #2 Are you new to LinkedIn Marketing? Ask these two questions first (LinkedIn Profile)
S4 #8 LinkedIn Group examples and tips to maximise your organisation's LinkedIn strategy
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore what you need to consider when either creating a LinkedIn group from scratch or resuscitating a dormant LinkedIn group. I provide 4 examples of how to leverage LinkedIn groups, including Building community; Gating content; Managing or moderating conversations and Adding value.
The resources I mention in this episode include:
LinkedIn: LinkedIn Group Best Practice (scroll down for the PDF guide)
Hubspot: The Ultimate Guide to LinkedIn Groups
Hootsuite: Why you should be using LinkedIn groups
Buffer: Why LinkedIn Groups can be great for businesses
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
LinkedIn Marketing Mentoring Program: Learn more here.
S4 #7 LinkedIn Marketing Planning Framework if you’re new to LinkedIn Marketing or need a refresh
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore my recommended LinkedIn Marketing planning framework. This is a 'back to basics' episode that will be very helpful for marketers new to LinkedIn marketing. Having said that, long time listeners of this podcast and more experienced LinkedIn marketers should also tune in for a 'refresh' on the 5 key components I recommend when planning your LinkedIn Marketing efforts.
The 5 components I discuss in this episode include:
- LinkedIn Profile Strategy
- LinkedIn Page Strategy
- Networking & Sales Rituals
- Marketing & Content Rituals
- Measuring Success
These 5 elements form the basis of my LinkedIn Marketing Mentoring program modules and have been designed to consider all elements of your LinkedIn marketing efforts from a content marketing and organic content point of view.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S4 #6 LinkedIn New Features | Clickable links | Post templates | Dark Mode | Reposts & Best Practice Tips
In this episode I share a snapshot of the latest LinkedIn features announced, being tested or made available over the last month. In this episode I explore LinkedIn news about clickable links in posts/photos, LinkedIn post templates, focused inbox, repost, dark mode and auto prompts to post when you react to a comment. PLUS my best practice tips and commentary for leveraging these features (or not).
Resources mentioned in this update include:
Add a clickable link to your posts. Please note - since recording this episode this featured has been deactivated.
LinkedIn adds new templates to posts.
Linkedin adds new diversity nudges.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S4 #5 Primary Platform Focus for your LinkedIn & Social Media B2B Marketing Efforts
In this episode I explore the increasing reports of social media fatigue I have observed and the subsequent benefits of choosing a primary platform for your social media efforts. If you are responsible for the LinkedIn and / or social media presence for your B2B organisation, this episode is for you. Here are the resources I mention in this episode that support LinkedIn as the primary platform for B2B organisations and brands.
Content Marketing Institute article
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S4 #4 Connecting Your LinkedIn Profile’s Thought Leadership Dots
In this episode I explore the important connection between how to write your LinkedIn Profile’s headline, featured section and About section. For leaders of organisations or creators, consultants, coaches and freelancers wishing to leverage the thought leadership features of your LinkedIn profile, this episode is for you. I reference my LinkedIn Profile as an example in this episode. You can view it here. https://www.linkedin.com/in/karenhollenbach/
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S4 #3 Why LinkedIn Should not be Classified as Social Media
In this episode I share my initial thoughts about why I do not classify LinkedIn as social media, and why it might be helpful for you to take the same approach. I'm keen to start a conversation about this concept. As a LinkedIn Marketer or the person who is responsible for your organisation's LinkedIn presence, approaching LinkedIn in a different way to how we approach social media might just be the game changer you need. There's lots of low hanging fruit on LinkedIn, when you know where to find it.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S4 #2 LinkedIn introduces new Carousel feature for LinkedIn Profile Creators
In this episode I share the news from LinkedIn, via Jake Poses - Director of Product (Video, Creators, Events), that LinkedIn's providing a new way to share a series of swipeable photos and videos. This feature is current being offered to 1000s of LinkedIn Creators around the world and will be rolled out to LinkedIn members in Creator Mode in 'fall', which for Australian listeners, I'm assuming is September. We shall wait and see. Please note - since recording this episode the carousel feature has been deactivated.
Here's the update, shared via Think Bespoke's Company Page earlier today.
Contact us at thinkbespoke.com.au
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S4 #1 LinkedIn Profile Increased Functionality & Company Page Services Feature
Welcome to Season 4. In this episode I share a snapshot of my July LinkedIn Lunch & Learn, with some of the latest LinkedIn profile and LinkedIn Company page updates. Enjoy a side discussion with a leading Australian recruiter who shares his tips on LinkedIn profiles versus resumes. This was current as at 21st July and features all LinkedIn changes since my June 16th Lunch & Learn. Updates I reference in this episode are improved LinkedIn Profile functionality when viewing your from the desktop, adding skills specific to your roles, featuring company page products on your LinkedIn profile, providing services enhanced media file options and the example of a client who's been offered the services feature via her company page. I also reference a previous Lunch & Learn that included a deep dive into Providing Services, which we did in April. We now have Lunch & Learn Deep Dive recordings available for purchase via our learning portal.
Contact us at thinkbespoke.com.au
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S3 #12 LinkedIn Newsletter Feature Released for LinkedIn Company pages
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share my perspective on the LinkedIn Newsletter feature which was recently released for LinkedIn Pages. Resources I mention in this episode: Think Bespoke's LinkedIn Company Page Newsletter and How to Write a LinkedIn Newsletter.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S3 #11 Ten Learnings from Running My First LinkedIn Live
In this episode I share my recent experience with running my first LinkedIn Live.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S3 #10 How to Maximise the About Section of Your LinkedIn Profile
In this episode I explore a number of key ways you can to maximise the About section of your LinkedIn Profile and provide some key do's and don'ts for writing this section of your profile. It's definitely the hardest section of your profile to write, so take the time you need to write this section. Here's my blog of an example of the 'call to actions' I mention in this episode. Also take a look at this blog about How to Write your LinkedIn Profile About Section.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
S3 #9 How to Maximise the Featured Section of Your LinkedIn Profile
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore how to maximise the featured section of your LinkedIn Profile by considering your call to action and connecting your messaging from your Headline, Video Cover Story and About Sections of your profile.
Read my article on Think Bespoke's blog - How to use the Featured section on your LinkedIn Profile.
Listen to my podcast episode. Please note - since recording this episode the LinkedIn Profile Video feature has been deactivated.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
S3 #8 How to Maximise Your LinkedIn Profile Headline Real Estate
In this episode I explore ways to maximise your LinkedIn Headline to ensure you're making the most of this LinkedIn Profile feature and moving well beyond the default of listing just your current role and company. View my LinkedIn Profile here for an example of how approach the LinkedIn Profile Headline feature.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S3 #7 How to Add a Service Page to Your LinkedIn Profile
In this episode I explore how to add a service page to your LinkedIn Profile. To learn more about this feature please read Think Bespoke's blog - How to Add Providing Services to your LinkedIn Profile.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S3 #6 How to Decide if LinkedIn Creator Mode is Right For You
In this episode I explore what LinkedIn Creator Mode is and provide key information to help you decide if this feature is right for you or the leaders of your organisation. If you are exploring how to raise your profile on LinkedIn and identify as a thought leader, please read on. Read more about this topic on Think Bespoke's blog - How to Decide if LinkedIn Creator Mode is Right for You.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S3 #5 How to Add a Workplace Policy to Your LinkedIn Page
In this episode I walk you through how to add a workplace policy to your LinkedIn Page. To read more about this feature please visit Think Bespoke's blog here - How to Add a Workplace Policy to Your LinkedIn Page.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S3 #4 How to Navigate the LinkedIn Newsletter Feature (LinkedIn Profile)
In this episode I share how to write a LinkedIn newsletter. You can read more about my suggestions for navigating this feature on Think Bespoke's blog - How to Write a Newsletter on LinkedIn. Resources mentioned include subscribe to my LinkedIn Newsletter - The 5 Minute LinkedIn Marketer.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S3 #3 Predictions for the Evolution of LinkedIn Company Pages in 2022
In this episode I share my predictions for the evolution of LinkedIn Company Pages in 2022 including: Organic versus paid, and the idea of pay to play to get greater reach on LinkedIn A back to basics approach - optimise your page, test and measure and know what works for your goals LinkedIn Events The LinkedIn algorithm and being across all new features.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S3 #2 Predictions for the Evolution of LinkedIn Profiles in 2022
In this episode I share my predictions for the evolution of LinkedIn Profiles in 2022 including: The theme of thought leadership and leveraging Creator Mode and the related tools. The dynamic nature of the LinkedIn Profile, serving a variety of LinkedIn community members with the option to activate open to work, hiring and providing services. The reimagining of video for LinkedIn profiles after stories was paused and is being 'reimagined' by LinkedIn. The versatility of LinkedIn messaging as a tool to stay connected to our professional community on LinkedIn.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S3 #1 LinkedIn Last Quarter Round Up: New LinkedIn Features to Watch
In this episode I provide a round up of the last quarter in terms of the new LinkedIn features, including: LinkedIn Event changes Integrating LinkedIn Live Providing Services (LinkedIn Profile feature) Upcoming predictions (subscribe to enjoy these in future episodes).
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S2 #28 LinkedIn Introduces Dark Mode & Share Your Thoughts prompt
In this episode I explore the latest updates shared at my recent Lunch & Learn including:
- LinkedIn suspends the stories feature
- LinkedIn adds photo edit capabilities
- LinkedIn prompts 'share your thoughts' via the LinkedIn Profile post feature
- LinkedIn Product Pages - rolling out to all LinkedIn pages
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S2 #27 LinkedIn Adds New Edit Photo Feature
In this episode I explore my recent experience with the new edit photo feature when you post a photo from your LinkedIn Profile or LinkedIn Company page. Read more in this article, along with tips on how to mention and tag people in posts and photos.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S2 #26 How to Set Up a Registration Form for LinkedIn Events Organised by LinkedIn Pages
In this episode I explore how to set up a registration for for LinkedIn events organised by LinkedIn Pages. While creating a public event for your LinkedIn Page, the organiser (super or content admin) can request for members to submit a registration form with their first name, last name, email address, job title, company name, and country/region. If you activate this feature, submitting the pre-filled registration form is mandatory for LinkedIn members to attend the Event. Please note - since recording this episode LinkedIn has removed the option for private LinkedIn events and introduced audio events.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S2 #25 LinkedIn Announces Changes to LinkedIn Stories
In this episode I explore LinkedIn's recent announcement that the LinkedIn stories feature will be suspended at the end of September. The Social Media Today article, by Andrew Hutchison, I reference in this episode was also posted via my LinkedIn profile update here.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S2 #24 How to Save Posts & Articles in Your LinkedIn Feed
In this episode I explore the save posts and articles feature. If you’ve taken the time to curate and clean up your LinkedIn feed then you’ll find your LinkedIn experience has improved, and some of the posts and articles you see can be a helpful source of news and inspiration.
If you’re responsible for the management of content for yourself, your business or your clients, or you’re, like me, and enjoy a good thought provoking read, then you’ll enjoy being able to save your favourite updates and return to them when you have time to read or watch them in full.
Read more here on Think Bespoke's blog about How to Save Posts & Articles in Your LinkedIn Feed.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S2 #23 How to Tag People in Photos, Mention People & Companies in Posts or Comments on LinkedIn
In this episode I explore the mention and tag feature on LinkedIn. Using the mention feature in posts and comments enables you to encourage a conversation or actively thank or recognise someone's contribution on LinkedIn. Mentioning or tagging companies or your connections in this way can encourage engagement with your posts and comments and draw attention to your update.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S2 #22 Helping Subject Matter Experts in Your Organisation Navigate LinkedIn
In this episode I explore the role of subject matter experts in your organisation who want to be more active on LinkedIn and are seeking your guidance. Perhaps you manage the communications or the marketing for the organisation, and the Executive team want your guidance on how to approach Creator Mode and which content features to use. In this episode we hear also from a client who's experiencing just this for the organisations she manages the LinkedIn presence for. Read more in Think Bespoke's blog - How to Navigate Impactful Thought Leadership on LinkedIn.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S2 #21 The Subtle Art of Blending Curated, Owned & Promotional Content
In this episode I explore The Subtle Art of Blending Curated, Owned & Promotional Content from your LinkedIn Company page. It's a reminder that you need a Strategic Content Framework for your page that provides a road map for a mix of curated, owned & promotional content that's relevant to your goals for LinkedIn. This episode provides some examples of how we do this on Think Bespoke's page and suggests you give some thought to the 'tone of voice' of your page updates.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
S2 #20 When LinkedIn is Not Your Primary Platform for Business
In this episode I explore who should not be making LinkedIn their primary platform. As an independent LinkedIn training specialist, it's just as important that I advise people when not to focus their energies on LinkedIn, as it is to show them how to maximise this platform, when it will help their business. For content marketers in my network who have friends like Helen, who we hear from in this episode, please share this with them so they can better manage that common feeling of 'overwhelm' I hear people mention when new business owners talk about social media and LinkedIn. In this episode I also mention this video that I created for Mums & Co, where I explain who I think should and should not focus on LinkedIn as their primary platform for business, and what to do when you're first starting out with LinkedIn.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.