97th Floor Radio

In this episode we’re talking to Tyler Gibbons, Real Salt Lake’s Creative Director of Content and Digital, about what it means to build and maintain connections with an audience in a dynamic environment. Using personal experiences, Tyler shares insights into developing an effective brand voice, serving customers, and constantly reevaluating what works (and what doesn’t). Let’s jump in!

In this episode we’re talking to Simone Maraini, CEO and President of HZO, about true innovation. Simone shares his insights into the day-to-day responsibilities of innovative businesses, while also discussing a range of other business and leadership topics. Let’s jump in!

In this episode we’re talking to Miranda Barnard, Vice President of Marketing at Vivint Solar, about the marketing value of understanding your audience, creating sharable messaging, recognizing and employing trends, and more. Using personal experiences and insights, Miranda dials in on what it means to provide a great customer experience, how that focus is changing the world of business, and how leadership in business is adapting. Let’s jump in!

In this episode we’re talking to Josh Boshard, Chief Operating Officer and Equity Partner at Four Foods Group, about the up, the downs, and the (seemingly) crushing defeats of managing a startup. With over a decade’s worth of entrepreneurial experience behind him, Josh shares the personal experiences that taught him his most important lessons, and demonstrates how risk, and even failure, can be integral to finding business success. Let’s jump in!

In this episode we’re talking to Joe Staples, Chief Marketing Officer at Motivosity about what it takes to find success as a leader in business. Joe expounds upon the importance of self reflection, detailing how understanding one's own talents and then building a team to cover the weaknesses is essential. Together we dive into the worlds of management and marketing, and uncover the simple secrets to success. Let’s jump in!

In this episode we’re talking to Scott Paul, CEO and Founder of Wooly, about what it takes to find success as an entrepreneur. Scott shares his own experiences, explaining that most new ventures end up as failures, and how it’s up to the entrepreneur to learn from these mistakes and use them to improve upon their next attempt — because in business, success is about trying until you get it right. Let’s jump in!

In this episode we’re talking to Kurt Workman, CEO and Co-Founder of Owlet Baby Care, about his own journey to business success. Through personal experiences and insights, Kurt shares how he learned how to turn potential hurdles into valuable educational opportunities. Let’s jump in!

In this episode we’re talking to Jenny Wecker, CEO and Founder of Fawn Design, about the business and personal insights she’s gained turning her design dream into a reality. Jenny shares the some of the hurdles she encountered getting everything off the ground, and demonstrates how overnight success just isn’t something that happens overnight. Let’s jump in!<br />

In this episode we’re talking to Preston Alder, CMO and Co-Founder of Neighbor, about his experiences creating the world’s first “Airbnb for storage.” Sharing insights and recounting lessons learned along the way, Preston talks about what entrepreneurs can expect when they’re breaking new ground. Let’s jump in!

In this episode we’re talking to Grow Chief Marketing Officer Mike Ward about how to turn data into a story — one that inspires action. Together they explore connections between data, customer centricity, and marketing, and delve into why data without accessibility is useless.

In this episode we’re talking to Jane Co-CEO JD Stice about how Jane became the master of the online flash sale. Through personal experiences and stories, JD shares insider insights into how to give customers what they’re looking for, one discount at a time.

In this episode we’re talking to Utah Jazz Senior Vice President of Marketing Bart Sharp about his experiences, insights, and advice regarding the apprehension that comes from taking on new positions. Using narratives from his own career, Bart shares insider observations about what it takes to be the perfect fit for any position. Let’s jump in!

In this episode we’re talking to Jim Higgins, CEO and Founder at Solutionreach, about how to find a need in the market. Using the experiences he had while founding Solutionreach, Jim Higgins shares insights into personal discipline, industry disruption, and incorporating data into niche marketing methods. Let’s jump in!

In this episode we’re talking to Owen Fuller, Entrepreneur and General Manager at Lucidpress, an online print and digital publishing software. We chat about leadership, entrepreneurship, responsibility, and how simplicity will always be your friend in business. From team dynamics, to work-life balance, to the hundreds of other things that define success, Owen shares personal examples from his career to demonstrate how simple design goes beyond just products and web pages. Let’s jump in!

In this episode we’re talking to Taft CEO Kory Stevens about what it took to find startup success on a dime. From his own experiences, Kory shares the ups, the downs, and the secrets of funding a startup (without the startup funds). With humor, confidence, and heart, Kory gives viewers a sample of what it’s like to start a business when the cash distribution isn’t totally in your favor. Let’s jump in!<br />

In this episode we’re talking to Clint Betts, Founder and Executive Director at Silicon Slopes, about his experiences and insights on building a brand worth recognizing, and turning a small idea into a huge success. Using stories from the creation of Silicon Slopes, Clint demonstrates how you can make your entrepreneurial dream a reality. Let’s jump in!

In this episode we’re talking to CEO and Co-Founder of Homie, Johnny Hanna. Homie is a platform where you can buy and/or sell your home online, and without an agent. In this interview we talk about building a blue ocean within an old industry. Johnny shares his insight on educating on a new offering in a marketplace, scaling and living on the spectrum of less than and better than. We dive into the meaning of failure and what work-life balance really means. Let’s jump in!

In this episode we’re talking to Brian Gill, Senior Vice President of Marketing at 4Life, an industry leader in immune system health, body transformation, and general wellness. Brian has over 18 years experience in marketing but his start was in anything, but. In this interview he shares the core principles behind his approach to managing massive teams and how his mother and a beloved broken plate taught him about leadership. We also talk about startups, sports, getting feedback, failure and legacy. Let’s jump in!

In this episode we’re talking to Brainstorm’s Chief Marketing Officer, Karen Peterson. Prior to Brainstorm, Karen was the Senior Vice President and Chief Marketing Officer at Ancestry, the largest genealogy company in the world. After nearly two decades growing Ancestry, she decided to take a sabbatical and then a leap to a SaaS company that just happened to meet all of Karen’s criteria for company culture, infrastructure and growth. We talk about this, building good to great teams and setting expectations when it’s a moving target. Let’s jump in!<br />
In this episode we’re talking to Brainstorm’s Chief Marketing Officer, Karen Peterson. Prior to Brainstorm, Karen was the Senior Vice President and Chief Marketing Officer at Ancestry, the largest genealogy company in the world. After nearly two decades growing Ancestry, she decided to take a sabbatical and then a leap to a SaaS company that just happened to meet all of Karen’s criteria for company culture, infrastructure and growth. We talk about this, building good to great teams and setting expectations when it’s a moving target. Let’s jump in!

Co Owner and VP of Cornerstone Technologies Chad Fraughton recognizes that great service can only take a company so far. Modern consumers are no longer impressed with the realities of service economies. Now, in order to connect with clients in a way that truly resonates, businesses need to be able to craft experiences to create a real, working experience economy. What is “experience economy”? In this video, “Experience Economy: Moving Beyond Traditional Service” (part of the 97th Floor Mastermind Interview Series) Chad Fraughton and Shante Schroeder answer this question as they discuss personal marketing insights, share experience economy examples, and address experimental methods for connecting with customers on an emotional level.

Purple Inc. CMO and thought leader Alex McArthur has been at the forefront of internet marketing for much of his career. And while he’d be the first to tell you that he’s “not an SEO guy,” throughout his personal story he’s developed an insider’s perspective into the the past, present, and future of marketing, and what it means for companies to offer an immersive brand experience. In this video, “Brand Experience: Harnessing Emotion to Drive Success” (part of the 97th Floor Mastermind Interview Series), Alex McArthur and Shante Schroeder talk about experience marketing and how emotion drives conversion. Using personal examples from Alex’s career, they answer such questions as “What is Brand Marketing?” and “What is marketing experience?” for an enlightening discussion that pulls back the covers on the process, purpose, and profit of connecting with clients on an emotional level.

In this episode we’re talking to Chatbooks Chief Marketing Officer, Rachel Hofstetter. Rachel joined Chatbooks in November 2015 and played a pivotal role in creating the video The Real Mom, which has since amassed more than $100 million, while also overseeing the overall brand that is turning instagram photos into instant coffee table artwork. Prior to Chatbooks, Rachel worked at “O” the Oprah Magazine, Reader’s Digest, wrote a best-selling book and founded a company called guesterly. Her insights in this interview on everything from just getting started on a project or life goal, to failing, to defining your teams’ north star are spectacularly clear and spot on.

Today’s guest is Jeff Harmon of the Harmon Brothers, geniuses behind Squatty-Potty, Orabrush, Poo-Pourri, Purple and Chatbooks video sensations. In this interview we’re talking about his unique approach and formula for creating content that entertains and educates and more importantly, he is dispelling the myth of “going viral” and sharing what it takes to actually make it happen.

Chris Bennett discusses his start in graphic design and computer technology and all things digital long before design, web development and online technology were part of the mainstream workflow.