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Fruitbox

Fruitbox

By Fruitnet
Talking fresh produce with Fruitnet's Chris White
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Fruitbox 43 – How to slow climate change by eating bananas
Mike Port is the chief executive of Port International, the Hamburg-based importer which recently took up the challenge of tackling climate change. Tomorrow marks exactly one year since the company started marketing CO2-neutral bananas under a new brand called Be Climate, a move that Port believes brings new value to a product that is renowned for its slim margins and frequently used as a weapon of choice among retailers engaging in price wars. “Every Be Climate banana has a QR code, so the consumers with their mobile phones can find out very easily that, by buying one kilo of bananas, they have compensated 940g of CO2,” he explains during the latest episode of Fruitnet’s conversation series Fruitbox. “But it’s not only showing them how much CO2 they balance. It also shows in a very transparent way what they have done with it.” Port accepts that no single company can fight climate change on its own. “We cannot do everything but we have made a start, showing consumers and our partners that we have projects where we reduce emissions and for the rest we are balancing by investing in offset projects,” he argues. So are retailers changing their attitude to the banana market? Are they buying into the idea of the fruit’s potential added value? The answer, says Port, is certainly not all of them, although he notes that Belgian supermarket chain Delhaize recently replaced its premium range with Be Climate and subsequently sold more bananas under the brand. “Covid hasn’t helped,” he admits. “I see a tendency towards the race to the bottom and who has the most competitive bananas on the shelf, because consumers obviously are quite sensitive and they like to buy cheap bananas. In the future, they are afraid about what’s going to happen. So unfortunately the price fighter will [still] play a role. However, I believe that there will also be a lot of consumers who will focus on values and who are prepared to pay for quality, organics, fair trade and also lately for stopping climate change.” The important lesson, he notes, is to build a narrative around the value you are trying to secure. “If you can put a story behind a brand, or a special quality, or a new variety, then there will be consumers and supermarkets giving you a chance with this product, because it sells.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes every week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
16:41
October 21, 2020
Fruitbox 42 – Why new varieties are an absolute must for produce suppliers
David Alba is a firm believer in the value of innovation as a driver of new business. As director of Valencia-based Genesis Innovation Group, a division of leading Spanish fresh produce business AM Fresh, he spearheads the company’s development of new citrus varieties, helping it to introduce even better types of fruit that will ensure the value of what it offers the market continues to grow. “We wanted to go all the way from seed to shelf,” he explains in the latest episode of Fruitbox, Fruitnet’s weekly series of conversations about the international fresh fruit and vegetable business. “So not only do we grow, pick and pack citrus for our customers, now we also develop our own varieties to complete the whole cycle.” So what kind of new citrus varieties are needed for today’s customers? “Nowadays the market drivers are far more sophisticated than before. Flavour and colour are still very important quality attributes, of course, but consumer demands are also focused on things like shape, size, peelability, seedlessness, juice content, texture, the whole eating experience,” Alba tells Fruitbox host Chris White. “And there also important points like shelflife, healthy attributes and nutritional content, whether the fruit has been grown according to the right ethical and environmental standards.” During the episode, Alba goes on to discuss various topics, including the potential for developing more customised products, balancing the needs of growers with commercial imperatives, making citrus production more sustainable, and combating the global coronavirus pandemic. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes every week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
16:23
October 15, 2020
Fruitbox 41 – New ways to sell fresh produce in Asia
John Hey knows the Asian fresh produce market almost like the back of his hand. As editorial director for Fruitnet in Asia, he’s seen some major changes to the way the market – or that collection of extremely varied markets – works, particularly in the past six months as a result of the Covid-19 crisis. “The pandemic has really been a catalyst for change in shopping behaviour,” he tells Chris White during the latest episode of Fruitnet’s conversation series Fruitbox. “Wet markets have been heavily impacted by Covid restrictions, like social distancing and shorter operating hours, and some consumers have stayed away due to hygiene and food safety fears.” Modern retail formats like supermarkets have certainly benefited from that shift, but Hey believes the most significant growth is elsewhere. “The headline trend we’ve seen is online and digital channels growing their share of fresh produce sales,” he notes. “Pre-pandemic, China was already blazing a trail in the digitalisation of food retail with the integration of online and offline, but Covid has really accelerated the trend there.” Plus there have been other interesting developments in other parts of the supply chain, including producers and importers developing their own innovative and ingenious ways of reaching consumers. “That’s a trend I think that we will likely see grow.” During this specially extended episode of Fruitbox, Hey takes us through a whistlestop tour of Asian markets, summing up the various trends, challenges and opportunities that exist for fresh fruit and vegetable suppliers and buyers. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes every week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
25:18
October 7, 2020
Fruitbox 40 – Investors embark on an avocado Mission
The first day of October 2020 was a busy and exciting one for Mike Browne, chief operating officer at Mission Produce. The company made history by listing on US stock exchange the Nasdaq, with an initial public offering aimed at raising a potential US$100m. And as more and more markets open to an increasing number of suppliers around the world, the prospects for those investors who buy into what some regard as green gold seem especially strong. In episode 40 of Fruitbox, Fruitnet’s Chris White talks to Browne about what the IPO means for Mission itself and for the avocado business as a whole. “It gives Mission a lot of opportunity to do more of what we already do,” Browne comments. “As a leader in the business, we’re laser-focused on fresh avocados. We’re going to continue to innovate, and continue to find ways to get the freshest, most wholesome avocados ripened correctly and to consumers.” For Browne and his colleagues, receiving an injection of investment backing will give the company even more capacity to explore new commercial avenues faster – for example opening new markets or developing new sources of supply. “It’s going to give us a lot of flexibility to grow the company, to have more elasticity within the company, to have a responsible balance sheet, and to continue doing what we’ve done – to innovate not only in the distribution but also in the farming and vertically integrate,” says Browne. “We’re one of the largest growers of avocados in the world and we’re going to continue to grow more globally.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes every week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
19:23
October 2, 2020
Fruitbox 39 – What next for the fruit and veg business?
In the latest edition of Fruitbox, host Chris White speaks to Mike Knowles, editorial director for Europe at Fruitnet Media, and to Maura Maxwell, Fruitnet’s Latin America and Spain editor, about the ongoing challenges faced by the European fresh fruit and veg business as a result of the Covid crisis. You may recall that Mike and Maura were the first ever guests on episode one of Fruitbox, which launched as a new format just as Europe was coming to terms with the full implications of the pandemic. Having reported back then on some startling new features emerging in the retail and foodservice markets, this time they look forward and consider the longer-term implications for fresh produce suppliers and marketers as a result of trends such as online ordering, home delivery, meal kits and box schemes, and the continued depression in out-of-home eating. They also give their take on what the changing market dynamics will mean further down the line for key fruit and veg suppliers across Europe. Demand has been high over the past six months but there are indications that the inevitable global recession is already beginning to bite, with worrying signs of less commercial breathing space for things like new product development, consumer engagement and value-added items at the top end of the market. And then of course there’s Brexit… Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes every week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
19:35
September 23, 2020
Fruitbox 38 – Will tech help us harvest better fruit?
David Marguleas is chief executive officer of Sun World International, a leading developer of new table grape and stonefruit varieties based in California, US. With a portfolio of premium varieties now being grown in an increasing number of new places around the globe, the enormous opportunities emerging for the group in terms of those products’ considerable market potential are, Marguleas admits, accompanied by major new challenges on the production side. Chief among those challenges is labour, be it the cost or indeed availability of workers to harvest and handle the fruit. “We’ve been struggling on these issues of availability of labour as well as increasing labour costs – particularly on these highly labour-intensive crops, like grapes, berries and stonefruit that are so dependent on the timely availability of people to harvest and produce them,” Marguleas explains. “But also the increasing cost in a number of places like the US, southern Europe and Australia, where the cost of these crops and actually getting them off the tree or the vine in a timely manner and into a coldstorage facility and through the supply chain is increasingly prohibitive.” For Marguleas, one important response has to be to invest in more advanced technology. “In particular, we think [there is a] need for more significant automation – not just in the packhouses but certainly in the fields – and looking at robotic harvesting capabilities for many of these labour-intensive and perishable crops,” he tells Fruitbox host Chris White. “So we’re excited about expansion not only of new growing locations but also new technologies that enable that and also new varieties that allow for the production of varieties that previously couldn’t be grown in some areas.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes every week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
18:06
September 16, 2020
Fruitbox 37 – Making produce more profitable
Dr Manuel Madrid has worked for some of the biggest businesses in the fresh produce industry – Syngenta, Driscoll’s, SanLucar and Chiquita to name four giants of the trade – but for more than a decade now he has been running his own consultancy, Fruit Profits. Now, as he reveals in the latest episode of Fruitnet’s conversation series Fruitbox, he’s preparing to relocate from Valencia in Spain to a new base in Costa Rica, from where he will work with a number of fruit companies to help them grow and improve their business. Top of his list, especially for those banana and pineapple companies in the region that face rising costs and diminishing returns, will be to help them identify new ways to secure more value in their supply chains – by introducing better techniques and technology, by switching from traditional crops to higher-value items like mangoes, papayas, avocados or berries, or perhaps even by exploring new markets in other parts of the world. “I think we need to change the model for agriculture and change it to [be] much less dependent on inputs and more sustainable, which is also going to be less costly to produce,” he tells Fruitbox host Chris White. “That would be a win-win on the economic and sustainability side.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
15:42
September 9, 2020
Fruitbox 36 – Is the next Chile in Central Asia?
Andriy Yarmak, economist at the United Nations FAO Investment Centre, spends a large part of his time monitoring developments in central Asia’s fresh produce business. As Yarmak explains in the latest episode of Fruitbox, recent developments in countries like Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan reflect a growing interest in the region as a potentially global source of fruits and vegetables. Last year, for example, German buyers purchased fresh table grapes and persimmons from this part of the world, while the UK took a small but significant volume of sweet cherries from Uzbekistan. China too is actively looking to source more from central Asia, Yarmak notes, and even though Russia remains the dominant buyer in the region, it’s clear that these countries are going to play a bigger role in the international fruit and veg market in years to come. “They’re important because they are among the top global players already, and many people don’t realise it,” Yarmak tells Fruitnet’s Chris White. “Uzbekistan stands out. It’s already among the largest producers of many different types of fruit and vegetable. For example, it’s the second-largest exporter of raisins in the world, the second-largest exporter of apricots in the world, and the third-largest global exporter of fresh apricots.” What’s more, the quality and taste of products being grown in central Asia is “just amazing”, he adds. “They have a unique, very dry climate with a lot of sunny days, and it’s really hot in summer. But it’s also pretty cold in winter. I would compare Uzbekistan with Chile in some ways. It’s fairly remote from consumers, but it can reach them with a variety of products.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
17:45
September 2, 2020
Fruitbox 35 – How Russia reinvented its produce supply
Ksenia Gorovaya, managing director of St Petersburg-based Crisp Consulting, was in the eye of the storm in the summer of 2014, when Russia decided to ban a range of food imports – including fresh fruit and vegetables – from the EU, US, Australia, Norway and Canada. Six years on, with the blockade still very much in place, she talks to Chris White about the ongoing impact of that decision on the country’s fresh produce import business, part of which has refocused on the former Soviet republics as well as places like Iran, and also on its local, domestic supply. “Russia still imports quite a lot, but crops that can be grown locally are gaining more share on retail shelves,” she reveals in the latest episode of Fruitbox. “For example sufficiency for potato production is close to 95 per cent.” Russia’s self-sufficiency in the commercial tomato sector, she adds, expanded from 25 per cent to 50 per cent. Within the past five years, about 1,000ha of greenhouses were launched both by the governmental and private investments, while retailers themselves have been investing in their own production. “Magnit now aims to produce up to one-third of their tomato assortment in their own greenhouse facilities, which is an example of how rapidly it is going,” Gorovaya points out. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
25:35
August 26, 2020
Fruitbox 34 – Ten years of helping people to love veg
Fruitbox speaks to Steven Roberts and Annelies Blaauwkamer of Rijk Zwaan, founders of the Love My Salad campaign, which celebrates its tenth anniversary in August. Designed as a way to inspire and engage with consumers in an age of social media, Love My Salad has aimed to build up a positive image of vegetables among consumers, rather than building a more traditional message around the idea that doing so should be compulsory. The project now operates in more than 20 countries worldwide as well as 14 different languages, encouraging more than 4m people every year to see vegetables differently and be inspired to eat more of them as a result. “We wanted to create a positive image for vegetables, a place where people could share knowledge and inspiration, and essentially create, share and enjoy them every day,” says Roberts. As Blaauwkamer explains, the public perception of vegetables has changed very much for the better in the past ten years. “Food consumption in general is changing and I think vegetables can benefit from this,” she comments. “We still have a long way to go, but I think these developments are really positive.” During their conversation with Fruitnet’s Chris White, Steven and Annelies talk about the marketing work they have done to connect with chefs, bloggers, growers and consumers, as well as outlining their plans for the campaign’s future development through a new startup accelerator programme. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. Episode 32 of Fruitbox is sponsored by Rijk Zwaan. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
18:09
July 29, 2020
Fruitbox 33 – Growing much more with far less
Uri Krieger’s roots go deep when it comes to developing new types of vegetable. Recently appointed as global head of vegetables and flowers R&D at Syngenta, he says he’s determined to use his background in plant breeding to overcome public scepticism about genetics and, even more crucially, to help growers produce more and better crops with greater efficiency. “By 2050, the world population will be around 30 per cent higher, at about 10bn, so demand for food is expected to grow,” Krieger tells Fruitnet's Chris White in the latest edition of Fruitbox. “We’re going to have many more people and increased consumption.” At the same time, producers need to know that the vegetables they grow in future can cope with changes in climate, he insists. “We have to find ways to grow our food more efficiently, [because] at the same time the amount of resources available, like water and soil, have either stayed flat or in some cases have been reduced.” He adds: “Our challenge as an industry is to find a sustainable solution, to grow much more with far less.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. Episode 32 of Fruitbox is sponsored by Syngenta Vegetable Seeds. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com. Read the latest fresh produce industry news at www.fruitnet.com
17:15
July 22, 2020
Fruitbox 32 – What will supermarkets look like in future?
Phil Lempert believes many supermarkets were selling fresh fruit and vegetables wrong even before the coronavirus pandemic began. Now, with the crisis causing dramatic changes to the entire food distribution business, he thinks a radical overhaul of the supermarket format is coming, while foodservice outlets could see new opportunities to offer consumers an attractive alternative place to buy their fresh produce. Lempert certainly knows a thing or two about what makes supermarkets tick, not to mention where they need to improve. Known to many as the SupermarketGuru, he makes regular appearances talking about grocery trends on CNN, NBC, ABC, Fox News and even the Oprah Winfrey show. Speaking to Chris White in the latest episode of Fruitnet’s conversation series Fruitbox, Lempert casts a critical eye over supermarket fresh produce departments, explains where they can improve, and considers what the supermarket of the future will look like. He also comments on the rise and predicted fall of retail’s answer to foodservice the groceraunt, the apparent arrival of a new distribution channel in the form of the so-called restaumart, the expansion of e-commerce and discount retailing, an expected increase in the popularity of scratch cooking, and the great upheaval being seen in the restaurant business as a result of Covid-19. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
25:55
July 15, 2020
Fruitbox 31 – What on earth are we going to eat?
Barbara Bray MBE, a nutritionist and food safety consultant, noticed something strange going on as the coronavirus crisis began to take hold in Europe. Google data showed that searches for the words immunity and veg were much higher than usual. In the latest episode of Fruitbox, Fruitnet’s series of conversations about the fresh fruit and vegetable business, Bray joins host Chris White to discuss the potential lasting effects of lockdown and the pandemic on our diets. As consumers, for example, are we eating more healthy products, more unhealthy snack products, or in fact both? And what happens in the longer term if, as expected, spending power decreases? How accessible will healthy eating be for the estimated 820m people worldwide who are already undernourished or the two billion adults around the globe who are reckoned to be obese? And could concerns over future food supply cause ripples of tension in domestic politics or international trade? “Before the pandemic we ate out a lot and ate a lot food on the go, so we weren’t really putting together meals that were well balanced. More people have had time to do that now, so we’re starting to reap the benefits of that,” Bray comments. “The only problem is that, once we’re into that post-pandemic world, if we pick up our old routines we could slip back into old habits and start to lose some of those qualities we picked up about preparing healthy, balanced meals. I really hope there is a lot of drift into eating more fruits and vegetables., but I guess it’s inevitable there will be some slowdown.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
15:09
July 8, 2020
Fruitbox 30 – How are shopper habits changing?
As the coronavirus outbreak pushes the world towards a very different kind of recession, Joe Shaw Roberts of consumer research company Kantar looks at how consumers are responding to the crisis and considers what lasting impact it is having on the way people buy fresh fruit and vegetables. Speaking on the latest episode of Fruitbox, Fruitnet’s series of fresh produce industry conversations, Shaw Roberts explains how the pandemic is reshaping the market and driving important consumer trends to do with health, convenience, organics, local sourcing, discounting, online shopping and home delivery services. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
14:47
July 2, 2020
Fruitbox 29 – How to manage a volatile category like cherries
Matt Hancock and Will Wolmer both see huge opportunities to grow the market for cherries. The managing directors respectively of British cherry importer and distributor Norton Folgate and Hampshire-based producer Blackmoor Estate speak to Chris White during the latest episode of Fruitnet’s conversation series Fruitbox. They admit that achieving the potential growth they can see ahead will depend on them effectively managing one of the most volatile product categories in the fresh produce business, as well as finding a way to have fruit in the market all year round. Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
14:07
June 30, 2020
Fruitbox 28 – From Peruvian exporter to multinational supplier
José Antonio Gómez, managing director of Peruvian company Camposol, is overseeing a significant transformation, one that could offer inspiration for other fresh produce suppliers hoping to future-proof their own business. As supermarkets look for even more dependable and more efficient procurement of fresh fruit and vegetables, Camposol is expanding its supply base beyond Peru so it can provide customers with year-round supply of key items like avocados and blueberries from multiple sources. “Most supermarkets that we serve are looking for a supplier [to which] they can assign a distribution centre year round and forget about looking for other suppliers. It comes really from them,” he explains in the latest episode of Fruitbox, Fruitnet’s bi-weekly conversation series. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
20:40
June 25, 2020
Fruitbox 27 – The power of premium produce
Tonie Fuchs is a firm believer in the power of premium. As managing director of South Africa’s Capespan Group, he says a commitment to top-quality products and the best levels of service is the right way forward as the company attempts to sustain growth in fruit markets all across the world. “We want to be important to a few customers and not just go and dump volumes of produce in those markets, because we’ve also seen how quickly those markets can turn against you when an industry and a certain supply region just goes and dumps a load of product into those markets,” Fuchs comments in the episode of Fruitbox, Fruitnet’s series of conversations with fresh produce industry leaders. “For us it’s [about] very selective, premium customers with whom we can build a long-term relationship from multiple supply regions in a wider basket of fruit.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
20:37
June 23, 2020
Fruitbox 26 – The importance of being local
Jan Doldersum, chain and retail manager at Dutch vegetable breeding and seed production company Rijk Zwaan, believes the concept of local is increasingly resonating with consumers. That’s not just because more of them want to eat fresh produce that has been produced a shorter distance away, but also because buying those items from somewhere closer to home, or having them delivered along a shorter distribution chain, has become more convenient and therefore more appealing. It’s a trend that was already in motion prior to the coronavirus outbreak, he says, but one that has also been accelerated by the pandemic. “In countries like Germany, UK, Switzerland and Austria we already saw before the corona crisis a trend towards more domestic production,” Doldersum tells Fruitnet’s Chris White in the latest episode of the conversation series Fruitbox. “This of course has a huge impact for export countries like Holland and Spain.” During the interview, Doldersum discusses the impact of coronavirus on the vegetable market, as well as the potential for lasting and permanent change in the global vegetable supply chain. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
18:31
June 18, 2020
Fruitbox 25 – The future of fresh vegetables
Chris Groot is produce chain manager at breeding company Enza Zaden, one of only a handful of companies around the world that is developing the vegetables of tomorrow. As he explains in the latest edition of Fruitbox, Fruitnet’s series of conversations with leading members of the international fresh produce business, the outlook for these companies looks bright, especially with more and more consumers seeking out healthier and more nutritious diets. However, there are major challenges too in creating new products to satisfy that demand. In particular, developing new varieties that meet the requirements of consumers, retailers and growers alike means the whole process is far more complicated these days. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
14:13
June 16, 2020
Fruitbox 24 – Exclusive interview with Alk Brand, Westfalia
Alk Brand is the chief executive officer of South African company Westfalia, the world’s largest avocado grower and a major supplier of several different kinds of fresh fruit. Giving his first interview in his new role, Alk talks exclusively to Fruitnet’s Chris White about the recent spike in sales of avocados, the company’s plans to expand its production worldwide, the potential for further growth in demand as consumer interest in healthy eating rises, and the need to keep improving when it comes to environmental sustainability and ethical sourcing. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
12:06
June 11, 2020
Fruitbox 23 – What is so special about avocados?
Monica Bratuti of New Zealand-owned fresh produce marketing business Turners International explains how avocados’ versatility, combined with a relative lack of market penetration in some of the world’s major consumer markets, means there is still ample room for growth in sales worldwide. “It’s not only that it’s a healthy fruit, but it’s also a very generous fruit that allows you to never stop learning new ways to eat it or drink it or use it,” she comments in the latest episode of Fruitbox. When it comes to potential market growth, she says, future expansion for the avocado category will definitely be seen in parts of Asia, Europe and the Middle East. But there are some clouds on the horizon, not least because of apparent oversupply at certain times of the year. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
16:29
June 9, 2020
Fruitbox 22 – How to make the right connections
Tarun Arora, director of Mumbai-based importer IG International, is certain that establishing the right kind of logistic network over the past five decades has enabled the company to achieve “outstanding” growth in a market as enormous and daunting as India. Now, the company is investing in local production of emerging products like blueberries as well as ramping up its ecommerce business with the launch of a new ordering app. In the latest episode of Fruitnet’s interview series Fruitbox, Arora explains how a company that is marking its 50th anniversary this year is managing to remain at the cutting edge of consumer and retail trends. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
17:04
June 4, 2020
Fruitbox 21 – Time for women to take the lead
Julie Escobar, co-founder of industry association Global Women Fresh, believes the entire fresh produce business has a vital role to play in creating better opportunities for women across the world. Speaking in the latest episode of Fruitnet’s interview series Fruitbox, Escobar talks about the organisation’s ambitious plans to inspire and empower women during the months and years ahead. Established in 2019 to connect, inspire and empower women in the fresh produce business worldwide. the organisation is now working with the United Nations to empower 3m women, mainly in under-developed economies of Africa and Asia, by 2021. A recent project established in Kenya, for example, as part of the International Trade Centre’s SheTrades initiative is helping female entrepreneurs develop production and exports of fresh avocados.  “So far we have provided one-on-one business coaching to more than 50 small businesses in Africa,” Escobar reveals. “We also just completed a set of webinars where we educated 200 women on global supply chain, global marketing, leadership strategy and how to navigate through the difficult times of Covid.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
16:14
June 2, 2020
Fruitbox 20 – Apple boss ready to spend big
Todd Fryhover, president of the Washington Apple Commission, is ready to lead a major marketing push for the United States’ largest apple export deal having secured a 50 per cent increase in the group’s annual promotional budget from US$8m to $12m. Speaking in the latest edition of Fruitnet’s interview series Fruitbox, Fryhover predicts that, during the next 12 months, producers will continue to ramp up production of new varieties and will also keep targeting a number of promising international markets. He also talks about the meteoric rise of new variety Cosmic Crisp, as well as commenting on plans to sell more in markets like China, Vietnam and Indonesia, challenges associated with trade disputes and coronavirus, and the need to use social media more in order to reach consumers. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
20:18
May 27, 2020
Fruitbox 19 – The secret of berries' success
Soren Bjorn, president of leading berry brand Driscoll’s, believes the development of year-round supply in the soft category offers important lessons for everyone in the fresh fruit and vegetable business. Speaking in the latest episode of Fruitnet’s interview series Fruitbox, Bjorn explains how the berry category has not only benefited from being right on trend as far as flavour, health and convenience are concerned, but has generally succeeded in offering the right quality all through the year, rather than only in peak seasons. That lack of quality is not always evident in other categories, notably stonefruit, he argues. "A lot of times, the first thing a consumer tries is those really early peaches from somewhere where you really shouldn't grow peaches and that just don't taste of anything,” he comments. “And by the time you get to the really good peaches in the middle of summer, the consumers have already left the category. I think the berry category has generally done a better job.” That’s not to say the soft fruit industry itself doesn’t face its own challenges in terms of guaranteeing quality. As Bjorn points out, recent dramatic growth in sales of blueberries has led to some lower-quality fruit being produced in countries including Peru and Spain. “The advantage is that most growers made quite a bit of money, so they have the cash to reinvest in the genetics and upgrade the genetics pretty quickly,” he comments. “But that’s what they will need to do, because they general offer that’s there today, it will just not be competitive in three or four years.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
16:29
May 26, 2020
Fruitbox 18 – Will eating out ever be the same again?
Filip Fontaine, managing director of Belgian food marketing body Vlam, discusses the future of food and the major impact the recent coronavirus crisis has had – especially on the restaurant business. Although the lifting of lockdown restrictions should see a return to out-of-home dining, he believes, he also says it will be harder for the traditional restaurant business to continue in its previous form. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
19:34
May 21, 2020
Fruitbox 17 – New business opportunities right on your doorstep
For one of India's leading fresh fruit and vegetable exporters, new challenges presented by the global coronavirus outbreak in terms of airfreight availability have forced it to re-evaluate its business model and turn to new ideas closer to home. As Kaushal Khakhar, chief executive of Mumbai-based Kay Bee Exports, explains in the latest edition of Fruitbox, the company has turned its attention to a new B2C concept called Mango First, bringing some of India's finest fresh mangoes direct to customers' front doors. And even though consolidation in the market for airfreighted products into Europe has seen a reduction in its export volume, margins are slightly better on the fruit and veg that is still making its way to customers overseas, which might make for a more profitable business in the longer term. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
18:39
May 19, 2020
Fruitbox 16 – No time to waste for box delivery schemes
If food waste was a country, it would be the world's third-largest emitter of greenhouse gases, and with around one-third of the food produced around the world thrown away rather than being consumed, consumers and retailers are becoming far more aware of the need to prevent that waste. In the fruit and vegetable business too, reducing waste is more crucial than ever, especially at a time when the coronavirus crisis has highlighted not only the need to get more fresh produce to disadvantaged people in society, but also the need for everyone in general to eat healthily. Oddbox, a box delivery scheme that started in London and is now preparing to expand across the UK and into Europe, has established a thriving business rescuing fresh and seasonal fruit and veg that would otherwise go to waste – either because they don't meet market specifications in terms of size, shape or colour, or simply because they are surplus to requirements. In the latest edition of Fruitbox, the company's co-founder Emilie Vanpoperinghe explains how the model works, why she thinks a shift to this kind of online, direct-to-consumer supply model is here to stay, and why the box delivery model is proving increasingly popular with consumers who want to balance value with values by buying more seasonal fruit and veg. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
15:24
May 14, 2020
Fruitbox 15 – Why distance is no matter for Zespri
New Zealand might appear far away from the action when it comes to business, markets and consumers, but the country’s hugely successful kiwifruit brand Zespri has managed to make itself a central feature of the global fresh produce business in spite of that remoteness. Now more than ever, it seems, the recently relaunched brand is bringing a message of health to consumers all across the globe. Speaking exclusively to Fruitbox, chief executive Dan Mathieson explains how the company’s links with an international supply base have given it a head start in tackling coronavirus, and how it has been able to refocus its healthy eating message around Vitamin C to online shoppers. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
18:24
May 12, 2020
Fruitbox 14 – How to keep up with consumer trends
When it comes to buying fresh fruit and vegetables, how has consumer behaviour changed in the past few months? As marketing manager of South Tyrolean company Vog, Europe’s largest apple producer, Hannes Tauber spends much of his time researching consumer purchasing patterns in order to understand what’s going on in the market, finding out what consumers want and identifying where the next commercial opportunities might lie. In the latest episode of Fruitnet's interview show Fruitbox, Hannes discusses how the recent coronavirus crisis has changed the way people shop and reshaped their attitudes to products like apples. He also explains how fruit and veg brand marketers must react in order to preserve their close links with those consumers, offering some examples of what Vog has done with its own brand Marlene. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
16:02
May 7, 2020
Fruitbox 13 – Fruit and veg must be faster and fresher
Dragons’ Den star Shawn Harris knows the value of innovation to the fresh fruit and veg industry. Having established Nature’s Pride and turned it into the world’s largest importer of avocados, she recently set up Orange Wings, a startup accelerator for promising new businesses. As Harris explains in Episode 13 of Fruitbox, there is still plenty of room for improvement through innovation in industries like fresh produce, which is one of the reasons Orange Wings is now supporting startup companies around the world. Hosted by Chris White in London, Fruitbox was launched in March 2020. Already, a few thousand listeners from across the global fruit and vegetable business are tuning in twice a week to hear its exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
14:11
May 5, 2020
Fruitbox 12 – The supermarket calm during the social storm
Coronavirus has changed a lot of things, but according to Rewe Group's director of fruit and vegetable category management Stephan Weist, there won't be any dramatic, long-lasting changes to the way people buy fresh produce. Instead, he believes the real constant before, during and after the crisis will prove to be the enduring value of good relationships with suppliers. Hosted by Chris White in London, Fruitbox was launched in March 2020. Already, a few thousand listeners from across the global fruit and vegetable business are tuning in twice a week to hear its exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.
16:52
April 30, 2020
Fruitbox 11 – What to do when your market disappears
When the government lockdown in response to the coronavirus pandemic forced the closure of UK restaurants, most of Reynolds' fresh produce supply business vanished overnight. But as managing director Tony Reynolds explains, the company has adapted, survived and even improved by taking swift and decisive action, expanding its home delivery service network to meet new consumer demand in a new part of the market. Hosted by Chris White in London, Fruitbox was launched in March 2020. Already, a few thousand listeners from across the global fruit and vegetable business are tuning in twice a week to hear its exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com
20:11
April 28, 2020
Fruitbox 10 – Keep calm and carry on communicating
Barbara Galli, global marketing and communication lead at Chiquita Brands International, explains how one of the world's top consumer brands has managed to repurpose a major marketing campaign and adjust its advertising spend in order to maintain its connection with consumers during the coronavirus crisis. Hosted by Chris White in London, Fruitbox was launched in March 2020. Already, thousands of listeners from across the global fruit and vegetable business are tuning in twice a week to hear its keynote interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com
15:30
April 23, 2020
Fruitbox 9 – Logistical challenges for fruit exporters
Disruptions, delays and a shortage of containers are creating new challenges for international fresh produce suppliers around the world, as leading logistics expert Ole Schack Petersen explains in the latest episode of Fruitbox. Hosted by Chris White in London, Fruitbox was launched in March 2020 and, already, thousands of listeners from across the global fruit and vegetable business are tuning in twice a week to hear its keynote interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com
17:14
April 21, 2020
Fruitbox 8 – Vanguard boss sees the start of something new
For Craig Stauffer, chief executive of Seattle-based fresh produce company Vanguard International, the coronavirus crisis has brought a number of severe short-term effects, including panic buying, logistical problems and labour shortages. But, as he tells Fruitnet's Chris White, he's also seeing the first signs of longer-term developments that could change the shape of the global fruit and veg business for decades to come.
17:11
April 16, 2020
Fruitbox 7 – The future's bright, the future's citrus
Justin Chadwick, co-founder of the new World Citrus Association and chief executive of South Africa's Citrus Growers' Association, talks about some big new opportunities for oranges, lemons, grapefruit and soft citrus in markets around the globe. Increasing public interest in healthy eating and convenience looks set to drive sales, but there is also growing demand for quality and category management as many of the world's consumer markets begin to mature. Presented by Fruitnet's Chris White.
17:54
April 14, 2020
Fruitbox 6 – Is fruit and veg packaging back in vogue?
As the coronavirus crisis takes hold, consumer concerns about food safety are seemingly overtaking the recent drive towards greater environmental sustainability in the fresh produce aisles. We ask StePac’s chief technology officer Gary Ward, a leading expert on fruit and vegetable packaging trends, how these two competing concerns might eventually be resolved.
16:29
April 9, 2020
Fruitbox 5 – Changes, challenges and chances for Europe's fresh produce business
As the coronavirus outbreak continues, Fruitnet's Chris White asks Philippe Binard of industry association Freshfel how the trade can tackle new problems to do with labour, logistics and rising costs, as well as how it might tap into potential new demand for fruit and veg in a rapidly changing marketplace where consumers are far more concerned about their health.
22:44
April 7, 2020
Fruitbox 4 – New trends in India and China, the world's two largest fruit and veg markets
Chris White is joined down the line from Melbourne by Fruitnet's editorial director for Asia, John Hey, and its China editor Yuxin Yang, to explore recent trends and future developments in India and China, the world's two most populous fresh produce markets.
21:22
April 2, 2020
Fruitbox 3 – How Italian suppliers are rising to the coronavirus challenge
Fruitnet's Chris White is joined by Rita Biserni of Alegra and Fabio Zanesco of VIP Val Venosta, both of whom have witnessed first-hand the dramatic impact of coronavirus on fresh produce supply chains in Italy, Europe and beyond.
22:12
March 31, 2020
Fruitbox 2 – Coronavirus: what happened next in China
Chris White of Fruitnet talks to produce industry expert David Smith down the line from Shanghai to find out how China's fruit and veg market is recovering from the coronavirus outbreak.
17:36
March 26, 2020
Fruitbox 1 – Coronavirus turns Europe's fresh produce business on its head
Chris White of Fruitnet talks about the impact of coronavirus on Europe's fresh produce business, with colleagues Mike Knowles and Maura Maxwell.
16:41
March 24, 2020