3C's- ChiroSocialTech Conceptual Calls
This is the first episode of the conceptual calls from ChiroSocialTech. These calls are to set up the training we will be guiding members in The Ultimate Chiropractic Social Media Strategy Vault Bootcamp through each week.
For more information, please visit https://chirosocialtech.com/vault
The Chiropractic (Her)story Podcast Show is an interview based, storytelling series with women in chiropractic from all across the world.
Episode 4: Dr. Donna Craft Godin
Board Member of WomenChiropractors.org (WDC)
Dr. Donna shares with the audience (her)story. Having sat on multiple boards, including President of the NBCE, she is a wealth of knowledge and rich in chiropractic (her)story.
We hope you enjoy this elegant and entertaining new podcast show highlight women in chiropractic. If you are interested in connecting with any of the guests in more detail and are a Woman D.C., we encourage you to reach out inside the Facebook Group.
For More Information about WDC:
Please visit: womenchiropractors.org
And like: facebook.com/womenchiropractors
And follow: instagram.com/womenchiropractors
Subscribe for notifications when new episodes are released.
To connect with the host of the show, please visit:
facebook.com/purduenicole
The Chiropractic (Her)story Podcast Show is an interview based, storytelling series with women in chiropractic from all across the world.
Episode 3: Dr. Nancy Cooper
Board Member & Treasurer of WomenChiropractors.org (WDC)
Dr. Nancy shares with the audience (her)story which includes multiple business structure attempts to find the best solution for her office's success, growth and her personal needs/goals.
We hope you enjoy this elegant and entertaining new podcast show highlight women in chiropractic.
For More Information about WDC:
Please visit: womenchiropractors.org
And like: facebook.com/womenchiropractors
And follow:) instagram.com/womenchiropractors
Subscribe for notifications when new episodes are released.
To connect with the host of the show, please visit:
facebook.com/purduenicole
Episode 53 Interview with Dr. Ryan Bones
Live for this week’s ChiroSocialTechRAW live interview episode is your co host, Nicole Cowley from ChiroSocialTech talking with Dr. Ryan Bones, President of ChiroSushi
Dr. Bones is back for another episode here with us at ChiroSocialTech. This week the podcast is being released is the week of the ChiroSushi Summercamp 2018. We talk with Dr. Bones about what his role is at ChiroSushi and the new student program and what he is most excited about with the upcoming ChiroSushi summit.
The Ultimate Chiropractic Social Media Strategy Vault is NOW OPEN with the next bootcamp starting August 1st running to December 31st, 2018. Sign up closes at Midnight EST on 8/1/18.
https://chirosocialtech.com/vault
Join the Live Commentary here.
TECH TOOLS:
----- THE VAULT-----
----- SUMMERCAMP-----
Catch us Live:
facebook.com/purduenicole
Big thank you to our Supporters of the ChiroSocialTechRAW Show:
VitaLogics Cloud EHR & Bolt Tape
Your weekly BYTE o
The Chiropractic (Her)story Podcast Show is an interview based, storytelling series with guests from all across the world.
Episode 2: Dr. Rosemary Batanjski
President of WomenChiropractors.org (WDC)
Dr. Rose shares with the audience (her)story and understanding how important Plan B can become.
We hope you enjoy this elegant and entertaining new podcast show highlight women in chiropractic.
For More Information about WDC:
Please visit: womenchiropractors.org
And like: facebook.com/womenchiropractors
And follow:) instagram.com/womenchiropractors
Subscribe for notifications when new episodes are released.
To connect with the host of the show, please visit:
facebook.com/purduenicole
Live for this week’s ChiroSocialTechRAW live interview episode is your co host, Nicole Cowley from ChiroSocialTech talking with Dr. Monika Buerger, speaker this year at the Women Chiropractor’s Convention (WDC)!
Self claimed #neuronerd, Dr. Monika Buerger was attending events not to get CE’s, but rather to learn and grow and advance her clinical expertise. She has also been through and taught with the ICPA program.
She created Intersect4Life to help more chiropractors both
Get more outlined courses packed with the resources you need to implement in full
Online CE’s (!!!)
Learn more and sign up at: https://intersect4life.com
The Ultimate Chiropractic Social Media Strategy Vault is NOW OPEN with the next bootcamp starting August 1st running to December 31st, 2018. Sign up closes at Midnight EST on 8/1/18.
https://chirosocialtech.com/vault
Join the Live Commentary here.
TECH TOOLS:
----- THE VAULT-----
----- SUMMERCAMP-----
Catch us Live:
facebook.com/purduenicole
Big thank
Episode 51 Interview with Dr. Frank Vaught
Live for this week’s ChiroSocialTechRAW live interview episode is your co host, Nicole Cowley from ChiroSocialTech talking with Dr. Frank Vaught, speaker this year at the ChiroSushi Summercamp.
Dr. Frank Vaught is a chiropractor in Chicago, IL and a owner at Evoke Chiropractic Coaching. Dr. Vaught shares some phenomenal advice in how he chose coaches to push him forward in his career and what he learned along the way.
Learn what’s important in choosing a coach and learn more about Dr. Vaught’s unique practice experience opening clinics in minority communities areas and coaching chiropractors serving in those areas as well.
Use “ChiroSocialTech” to get 50% off your tickets!! ALSO: Stop by the VitaLogics booth for a gift from the podcast show (must have used code)
https://chirosushisummercamp.com/mentors/bruce-serbin/
The Ultimate Chiropractic Social Media Strategy Vault is NOW OPEN with the next bootcamp starting August 1st running
Episode 50 ChiroSushi Summercamp and The Vault Opens
Live for this week’s ChiroSocialTechRAW live interview episode is your co hosts, Nicole Cowley from ChiroSocialTech and Tristan L. Schaub from ChiroSushi.
We would love to connect with you more! Next month is ChiroSushi’s annual Summercamp event in Las Vegas, Nevada. This Chiropractic Marketing Summit has 6 industry leaders from their perspective business genres. This includes the next Tony Robbins motivational speaker, Kute Blackson, Daven Michael, National Award Winning Publicist, Bruce Serbin, JP Sears, Brian Tracey and Tom Bilyeu.
The stage will also welcome chiropractic masters such as Pam Jarboe, Liam Schubel, Shawn Dill, Barbara Eaton and more.
Use “ChiroSocialTech” to get 50% off your tickets!! ALSO: Stop by the VitaLogics booth for a gift from the podcast show (must have used code)
https://chirosushisummercamp.com/mentors/bruce-serbin/
The Ulimate Chiropractic Social Media Strategy Vault is NOW OPEN with the nex
Episode 49 Facebook Ad Process for Local Chiropractic Offices
Live for this week’s ChiroSocialTechRAW live interview episode is your co hosts, Nicole Cowley from ChiroSocialTech and Tristan L. Schaub from ChiroSushi.
As a business on Facebook, unless you are highly entertaining or controversial (neither of which means you are making money either), it is a Pay to Play game to get your content in front of the right audience.
We kick off this RAW podcast with an ad on Facebook this week and break down how you can do this much better. Understand the role social media has in your marketing process and in your sales process is key to winning with Facebook Ads.
Join the Live Commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Stay up to date with Social Media by joining The ChiroSocialTech RAW Bootcamp series coming up and T
Episode 48 Chiropractic DC2B Interview with Andy Hawkins
Live for this week’s ChiroSocialTechRAW live interview episode is your co host, Nicole Cowley from ChiroSocialTech bringing you another interview guest, future DC, Andy Hawkins.
Andy Hawkins is one of those students that goes above and beyond and has from day 1. To some this may seem like an over achiever, but his current and future success will show there’s nothing to be ashamed about that.
Andy is graduating Chiropractic college in the Fall from Palmer University in Davenport, Iowa but has something coming out before that we discuss on the show.
Andy proves that the amount of time in a day is relevant only to what you do with the seconds given.
Join the Live Commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Stay up to date with Social Media by joining The
Episode 47 The State of Social Media- What this means for Chiropractors?
Live for this week’s ChiroSocialTechRAW live interview episode is your co host, Nicole Cowley from ChiroSocialTech coming to you in our first ever solo edition.
With Tristan out of the country and being off the previous two weeks AND the Facebook news, we couldn’t not bring you some information today!
Let us know what you think of the solo edition. I think I need to purchase the headphones and mic set I have on my KIT!
It does look like there is going to be two big changes that could affect the way you use data on Facebook and we will see how this plays out across the rest of the social media platforms.
Listen to this episode from Nicole Cowley to hear what those are.
Join the Live Commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Stay up
Live for this week’s ChiroSocialTechRAW live interview episode is your co host, Nicole Cowley from ChiroSocialTech bringing you another top interview guest, Dr. Matthew Norton. Dr. Norton is the founder of The Chiropractic Experts Network (CEN) and Mindfluence.
This is an incredible episode because it’s not like any we have done before. Dr. Norton is brilliant and really shifts our mindset which is the core of our marketing. In the past few episodes, I have been talking about the Creating your Storybrand book by Donald Miller. Dr. Norton really takes this process and implements it with chiropractic offices to really identify the underlying core behaviors and motivators.
Learn more about Mindfluence Revolution and take the initial assessments to learn more about your own self and team members→ http://mindfluencerevolution.com/
Join the Live Commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your b
Episode 45 Updates from ChiroSocialTech and Instagram!
Live for this week’s ChiroSocialTechRAW live interview episode is your co hosts, Nicole Cowley from ChiroSocialTech and Tristan L. Schaub from ChiroSushi.
Kicking off the show, Tristan and Nicole are traveling all over the place to Chiropractic events. Follow us on social media to connect and stay updated. Want ChiroSocialTech, ChiroSushi or VitaLogics to attend one of your events as a speaker or sponsor, please email nicole@chirosocialtech.com
And then we dive into Instagram. Do you have Instagram? And if so, does it need a makeover? Get some easy to implement steps here to get started with IG for your chiropractic office.
Highly recommend the book mentioned in show today, I finished it over my Spring Break drive and it was better than I even expected.
Building a Storybrand by Donald Miller
https://kit.com/ChiroSocialTech/recommended-books-and-learning-tools/building-a-storybran
Join the Live Commentary here.
TECH TOOL
Episode 44 Interview w/ Dr. Kevin Christie- Local Podcasts, Groups, Virtual Summits and More
Live for this week’s ChiroSocialTechRAW live interview episode is your co hosts, Nicole Cowley from ChiroSocialTech interviewing a special guest, Dr. Kevin Christie.
This was a very fun episode to record. Dr. Kevin Christie created a free Modern Chiropractic Marketing Facebook Group (and podcast) that I have gained so much value from over the past year. He also has groupS and a local podcast that he does for his TM.
Going on right now, if you are watching this late, you may have missed it but can stay tuned for an advanced version in the future! bit.ly/virtualmarketingsummit
Dr. Christie leaves you with absolute direct implementable GOLD. Share what you try with us!
Join the Live Commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your pat
Episode 43 Lists, Targeting and Segmentation
Live for this week’s ChiroSocialTechRAW live interview episode is your co hosts, Nicole Cowley from ChiroSocialTech and Tristan Schaub from ChiroSushi
We had a viewer message the show asking for us to dive deeper into audiences, lists, and segmentation marketing. Facebook is ultimately a data company and is collecting and providing businesses who want to advertise a ton of data to work with.
Listen to this episode to understand what lists (email lists) you should have, where you can capture deeper lists from your social media accounts and then what you can do with them.
Join the Live Commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Have you registered your team for the ChiroSushi Summit this year?! It is guaranteed to impress. The lineup of speakers, the high caliber v
Episode 42 Interview with Dr. Daniel Knowles from Mile High Chiropractic
Live for this week’s ChiroSocialTechRAW live interview episode is your co hosts, Nicole Cowley from ChiroSocialTech talking with Dr. Daniel Knowles who is all over social media.
If you haven’t came across Dr. Danny yet, he is certainly one to follow and one to be inspired by. He and his wife, Dr. Richelle Knowles, practice together in Boulder, Colorado. They have built a large volume office, mentored many other chiropractors in their office, on stage, at unversities world wide and an array of other avenues. With any additional free time, Dr. Knowles runs a Mile High Chiropractic Event every August in Denver, CO and has a podcast show he runs as well for the event.
This is for every single chiropractor who tells me they just don’t have enough time for Facebook. Or to do a story.
Learn more about Dr. Daniel Knowles and join me at his event this year in August by registering at the link below:
https://milehig
Live for this week’s ChiroSocialTechRAW live interview episode is your co hosts, Nicole Cowley from ChiroSocialTech and Tristan L. Schaub from ChiroSushi.
Nominated by their peers and team members, here are Top 10 Chiropractors who are using social media effectively in their community and a quick look at their main Facebook Page with Tristan and Nicole’s lively commentary!
Enjoy the show. Nominate your chiropractor for the next Top 10 List in the Fall by email nicole@chirosocialtech.com. We need their name and location. They should be easily found from there given their social media success!
Join the Live Commentary here.
KUDOS to those we name and everyone sharing your message out there!!
1. Dr. Grant Dennis
2. Dr. Rebecca Brouillette
3. Dr. Kevin Christie
4. Dr. Dakota Zickefosse
5. Dr. Jason Schluter
6. Dr. Micaire Hawkins
7. Dr. Drew Henderson
8. Dr. Mike Merkt
9. Dr. Michael Kehoe
10. Dr. Paula Ruffin
Honorable Mentions:
Dr. Jade Meylor
Dr. Brandon Brown
Drs. Stu and Ter
Listen on:
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ChiroSocialTech Raw Podcast Show RSS
Episode 39 ChiroSocialTech RAW- Social Media Marketing Updates with Nicole and Tristan
Live for this week’s ChiroSocialTechRAW episode is your co hosts, Nicole Cowley from ChiroSocialTech and Tristan Schaub from ChiroSushi.
Let us know what you think of this week’s episode by joining live below or leaving us a review. We love hearing from you!
In today’s show, Nicole and Tristan go through a BIG LIST of social media marketing updates and how you can use them and implement them into your chiropractic marketing strategy.
Get on Snap Maps! https://onosm.org
Watch the Facebook Live Replay and Join Commentary here
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Have you registered your team for the ChiroSushi Summit this year?! It is guaranteed to i
Episode 38 ChiroSocialTech RAW Intv with Dr. Don MacDonald, Breaking the Underdog Curse
Your weekly BYTE of Chiropractic Social Media and Technology Tools to implement and elevate your practice growth.
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 38 ChiroSocialTech RAW Intv with Dr. Don MacDonald, Breaking the Underdog Curse
This week your co host Nicole Cowley from ChiroSocialTech is having special guest Dr. Don MacDonald joint the show.
Dr. MacDonald is the author and fellow podcast show host of Breaking the Underdog Curse.
Learn more about his journey through chiropractic from the beginning to how everything shifted and when he was able to really own his success and his business and his responsibility. And most importantly, the incredible things he has done with it.
Dr. Don and his wife, Brandi have devoted their lives to serving chiropractic not only locally but internationally. I encourage you to subscribe to his podcast show and
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 37 ChiroSocialTech RAW Social Media Updates 2018
This week your co hosts Nicole Cowley from ChiroSocialTech and Tristan Schaub from ChiroSushi are bringing you the latest, need to know updates across the social media platforms.
We discuss Snapchat, Instagram, Facebook and Twitter! Join to see what’s new that you can take advantage of to leverage your business.
We also are bringing two new short segments to the show. Listen and let us know what you think! Check out the recorded Facebook Live original video here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Have you registered your team for the ChiroSushi Summit this year?! It is guaranteed to impress. The lineup of speakers, the high caliber vendors and actionable breakout sessions will g
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 36 ChiroSocialTech RAW Interview with Jennifer D'Angelo from Heartland
This is a special interview episode with Heartland Merchant Processing’s Chiropractic Lead Sales Rep, Jennifer D’Angelo.
Learn more from Nicole and Jennifer how a fully integrated Care Plan, Merchant Processing Company and EHR can save your office an immense amount of front desk and back office time.
Email Jennifer and mention this episode to get a special offer!
Jennifer.D'Angelo@e-hps.com
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Have you registered your team for the ChiroSushi Summit this year?! It is guaranteed to impress. The lineup of speakers, the high caliber vendors and actionable breakout sessions will give your team the tools they need to 10X your chiropr
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 35 ChiroSocialTech Raw Live- Top 10 Things that can Make or Break your Social Media Marketing.
The first episode of the month is always dedicated to a top 10. For this February episode, Tristan and Nicole are giving you the Top 10 Things that can Make or Break your Social Media Marketing.
Follow these 10 things in your online marketing strategies for your local office and you are sure to win!
We announce a special March Top 10 coming up. Get your nominations in for the Chiropractor you know doing something really inspiring, moving and creative in his/her local community.
Email the doctors name and location to nicole@chirosocialtech.com.
Get the Live Episode and join the commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Have
Episode 34 ChiroSocialTech Raw Live- CULTure
Your weekly BYTE of Chiropractic Social Media and Technology Tools to implement and elevate your practice growth.
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 34 ChiroSocialTech Raw Live- CULTure
We are back this week with Tristan and Nicole bringing you a special episode on building a strong ‘cult’ure of passionate employees, raving fans and loyal clients.
The is part 1 of a series we are kicking off over the next few episodes. We plan to sprinkle in consistent ways you can build the value and culture within your patients, your community and the people you surround yourself with everyday, your team.
Share with us how you have built a strong ‘cult’ure in your office and/or community for chiropractic.
Get the Live Episode and join the commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness p
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 33- ChiroSocialTech Raw Live- Hiring Facebook Ad Marketers
We are on the road this week with Tristan at Dynamic Essentials in Atlanta, GA and Nicole at the Professional Baseball Chiropractic Society’s conference at the Kansas City Royals Spring Training Facilities in Arizona. We love bringing you on the chiropractic road with us as we both travel often and get to learn so much and meet so many great chiropractors AND people in the chiropractic profession.
Let us know where you want to see us at!
This week’s episode is RAW! We start off by discussing a post that went viral this past week in the chiropractic world. How to not get “SPAMMED” by the many Facebook Ad Marketers out there. What to ask and how to know who to hire, or it that’s even the right next step for you!
In the second part of the episode, learn what you need to know with the most recent Facebook Update. The game has changed fo
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 32- ChiroSocialTech Raw Live- Intv w Dr. Marco Abanico Using Keyword SEO Strategies
In this episode, Nicole Cowley of ChiroSocialTech is talking with Dr. Marco Abanico on using Keyword SEO Strategies effectively for your chiropractic office.
Dr. Marco runs the Chiropractic is Easy!! Internet Marketing Tips for Chiropractors Facebook Group and how he and I connected. He is sharing great information on all things blogging, SEO and keyword strategies.
Get the Live Episode and join the commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Have you registered your team for the ChiroSushi Summit this year?! It is guaranteed to impress. The lineup of speakers, the high caliber vendors and actionable breakout sessions will give your team th
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 31- ChiroSocialTech Raw Live- What’s Your Social Strategy
In this episode, Nicole Cowley of ChiroSocialTech and cohost Tristan Schaub from ChiroSushi break down the Facebook news update and talk about Strategy. Do you have one on social media? What does that even mean for a chiropractic office?
Get the Live Episode and join the commentary here.
TECH TOOLS:
Do you have an Amazon Kit?
https://kit.com/ChiroSocialTech/the-vault-vip-tools
Great option to refer your beloved wellness products and books and gadgets and tools to your patients.
Have you registered your team for the ChiroSushi Summit this year?! It is guaranteed to impress. The lineup of speakers, the high caliber vendors and actionable breakout sessions will give your team the tools they need to 10X your chiropractic office!
Register for Summer Camp: https://chirosushisummercamp.com/
Catch us Live:
facebook.com/purduenicole
Eve
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 30- ChiroSocialTech Raw Live- Bonus Interview with Dr. Nicole Lindsey- MD Referrals
In this episode, Nicole Cowley of ChiroSocialTech brings our first bonus interview episode of 2018. Sharing with us this week is Dr. Nicole Lindsey who is sharing with us how to dominate your market by creating relationships with your local MDs.
To learn more about Dr. Lindsey and connect with her program, visit https://www.thespineonline.com/p/connecting-md-dc-level-1
Get the Live Episode and join the commentary here.
TECH TOOLS:
Have you registered your team for the ChiroSushi Summit this year?! It is guranteed to impress. The lineup of speakers, the high caliber vendors and actionable breakout sessions will give your team the tools they need to 10X your chiropractic office!
Register for Summer Camp: https://chirosushisummercamp.com/
Catch us Live:
facebook.com/purduenicole
Every Thursday around 12:30 P
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 29- ChiroSocialTech Raw Live- Top 10 Challenges and Opportunities with Social Media Marketing for your Office
In this episode, cohosts Nicole Cowley of ChiroSocialTech and Tristan Schaub of ChiroSushi ask you, the viewers and listeners to share your SWOT Top 10 with us. From your 2017 experience, looking into 2018, share with us your Top 5 Strengths and Opportunities and Top 5 Weaknesses and Threats.
Listen in this episode as we drop some hints to what we see as a whole for Social Media and Local Chiropractic Offices.
Get the Live Episode and join the commentary here.
TECH TOOLS:
Request4Feedback- Request4Feedback delivers earth-shattering services and opportunities for small business owners seeking online reviews and consumer insights.
Buy Me A Coffee- Best way to receive donations from your audience. Set up your free 'Buy Me A Coffee' page today!
Catch us Live:
facebook.com/purduenicole
Nicole Cowley and Tristan L. Schaub
Listen on:
ITunes
Stitcher App
Google Play
ChiroSocialTech Raw Podcast Show RSS
Episode 28- ChiroSocialTech Raw- Chiropractic Websites Detailed Reviews
In this ChiroSocialTech Raw Facebook Live (syndicated into podcast show) your hosts, Nicole Cowley and Tristan L. Schaub are closing the year strong and diving deep into two chiropractic websites and breaking down what you need to focus on, and probably haven’t!
Mobile Friendly Website - fully
Audit the doctor’s name for SEO
Audit generic keywords, aka chiropractor chicago IL
Audit longtail keywords, aka chiropractor who takes bcbs in chicago IL
Optimize images for SEO
Conversion Optimization
Images of Reviews
Facebook
Yelp- Community
Google
3rd Party Reviews
CLOSING OUT 2017:
The online digital marketing tools and social media platforms are only continuing to develop and offer various opportunities to local businesses alike.
The ChiroSocialTech RAW Live Broadcast and Podcast show has reache
Episode 27- ChiroSocialTech Raw- Engagement Baiting SMO
Nicole Cowley and Tristan L. Schaub
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Episode 27- ChiroSocialTech Raw- Engagement Baiting SMO
In this ChiroSocialTech Raw Facebook Live (syndicated into podcast show) your hosts, Nicole Cowley and Tristan L. Schaub are getting ready for Christmas next week and wrapping up the year.
This was a fun episode because we kick off the show discussing Facebook’s new algorithm update in dinging comment baiting and react baiting posts to cut down on the spam content. Overall Tristan and I share about the same opinion… should you be scared?
Nicole terms the social media algorithms as a new scene we will see more of and termed SMO- Social Media Optimization.
Next week on our live show we are doing some live website and social media review and critiques!
To be featured on that episode, please email nicole@chirosocialtech.com
OR
On Facebook, comment on this
Episode 26- ChiroSocialTech Raw- Facebook Live
In this ChiroSocialTech Raw Facebook Live (syndicated into podcast show) your hosts, Nicole Cowley and Tristan L. Schaub are giving you everything you need to know about Facebook Live!
You know, Tristan and Nicole love Facebook Live for their businesses, ChiroSocialTech and ChiroSushi, but what about using Facebook Live for a local Chiropractic office. What do you say, when do you do it, why do you do it, how do you do it? We break it all down in the episode.
You can now Go Live on Facebook
Pages
Groups
Events
Personal
AND Stories
You can Go Live from
Mobile
Desktop
VR Camera's like Mevo by Livestream
3rd Party Apps- BeLive.tv, BlueJeans Network, and Ecamm Network are top options
After you Go Live you can
Download and repurpose to YouTube, Podcast, Email, Other Social Media Sites
Change the content with the video
Like and respond to comments
Adding any links from things mentioned in show
Sharing to other places on Facebook, lik
Listen on:
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ChiroSocialTech Raw Podcast Show RSS
Episode 25- ChiroSocialTech Raw Live- Bonus Interview with Dr. Ryan Bones
Dr. Ryan Bones is our MOST WATCHED Live interview and a MUST LISTEN!!
He is owner and chiropractor of Beyond Bones and President of ChiroSushi with my co-hort, Tristan Schaub. There is so much I could say about Dr. Bones and why you should listen to this, from gracing TEDx stages to growing a highly successful business in a community where he knew no one to creating a culture in that community.
In this episode I wanted to go through the beginning to now, how social media and online marketing tools helped Dr. Bones to start his practice, meet people in a town where he knew no one, to how he leveraged it in the first year to how he uses it to nurture and grow referrals and build culture in his community now.
Follow Beyond Bones on Social Media:
http://gobeyondbones.com/
https://www.facebook.com/Gobeyondbones/
https://www.instagra
Episode 24- ChiroSocialTech Raw Live- Don't Make These Facebook Ad Mistakes
You do not want to miss this episode of ChiroSocialTech Raw. Tristan and Nicole are breaking down the Top Mistakes they see when working with chiropractic clinic’s. Many of these are easy tweaks, things you may have never even though about and once changed can really turn your Facebook Ad Campaigns into a massive return for your office.
Remember that you are only using this tool, Facebook, to reach an arm out into your community and deliver a message and guide them to the next step.
TECH TOOLS:
Click on Link in IG bio for a 7 Day Free Trial of The Vault!!
https://instagram.com/chirosocialtech
Follow me on Facebook to catch the next Live Podcast Recording
facebook.com/purduenicole
Every Thursday around 12:30 PM EST
Episode 23
Dr. Heather Denniston is the founder of WELLFITandFED and someone I met and really bonded with during the League of Chiropractic Women’s annual retreat earlier this month.
Dr. Denniston was the keynote speaker at the closing dinner and really brought all the women together to close out a wonderful weekend with a strong challenge and task. I wanted to bring her on the show because as a Chiropractor and someone in the Tech world with her successful blog, she can bring so much real justice to the value in these tools to your clinic.
TECH TOOLS:
Click on Link in IG bio for a 7 Day Free Trial of The Vault!!
https://instagram.com/chirosocialtech
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Every Thursday around 12:30 PM EST
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ChiroSocialTech Raw Podcast Show RSS
Episode 22- ChiroSocialTech Raw Live- Plugins, Extensions, and Widgets.. OH MY!
In this special Top 10 Monthly Edition of your ChiroSocialTechRAW show, Nicole and Tristan are breaking down the Plugins, Extensions and Widgets they use and recommend. Listen to the show and get the direct links for any you're interested in below.
Not sure what an extension, plugin or widget is or why you would need one? Hop down to the Tech Tools section to connect with us further!
Plugins
Perfect Audience- Facebook Pixel
King Sumo Giveaway
WP Touch Pro- Mobile Site Friendly
Yost SEO
JetPack
Opt in Content Locker
Extensions
Lastpass
Hootlet
Zoom Scheduler
Emoji
Facebook Pixel Helper
Pinterest Save Button
Tailwind
Websta for Instagram
Grammarly
Google Translate
Giphy
OneTab
AdBlock
RocketReach
Mozbar
Widgets
Facebook Page Plugin for JetPack
Goodreads
Gravatar
Events Widget
Privy
TECH TOOLS:
As if that list wasn’t extensive enough for you… The tech tools this week are shout outs to both Nicole and
Episode 21- ChiroSocialTech Raw Bonus Interview Episode on Facebook Ads with Lili Serrano
In this bonus interview episode, Nicole is speaking with Lili Serrano straight from Silicone Valley to get the scoop on Facebook Ads. Facebook just announced the morning we went live recording this episode that they are testing a new feed in some areas (not currently the States or Canada); however, this feed, called Explorer, is going to be where all pages and business posts will flow. So straight out of the Viewers Newsfeed!!
We have all seen organic reach plummet and know that Facebook Ads is the answer to reaching a larger audience. I wanted to bring Lili on as I have seen her talking with many chiropractors and getting results with their offices.
TECH TOOLS:
iMarketing Made Simple by Lili Serrano
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Every Thursday around 12:30 PM EST
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ChiroSocialTech Raw
In this Bonus ChiroSocialTech Raw Facebook Live syndicated into podcast show your hosts, Nicole Cowley and Tristan L. Schaub are discussing what experts and big brands have been experiencing with organic reach.
We discuss the opportunities in Facebook beyond your Facebook page but also provide a clean, very doable strategy that will take less of your time and provide you a larger return.
Tech Tool:
We provide a very special offer with this week’s Tech Tool. Because we continue to talk Video and how important it is to your online marketing strategy, wanted to bring you the tool that is highly recommended and used by both Tristan and Nicole.
Camtasia ← Click here to sign up with ChiroSocialTech’s affiliate link
$199 one time purchase for the software and then you own.
Contact Nicole once you purchase at nicole@chirosocialtech.com and once we have 5 doctors on board, we will provide a FREE training of the software AND we will walk you through the entire process of doing your first vi
Episode 18- ChiroSocialTech Raw - #TechThursday Need to Know Social Updates
Not only is Facebook updating at a faster rate, but there are now more social media marketing platforms than ever that are also continuously improving and developing their platforms for an ultimate better user experience.
Tristan Schaub is a Co-Founder of ChiroSushi and Nicole Cowley is the founder of ChiroSocialTech.com Together they are deeply connected to digital marketing and staying in the know of what’s new and what works for Chiropractors and Chiropractic.
In this week’s episode we are announcing a brand new update as of the date this was recorded in Instagram and how you can use it.
If you aren’t using Instagram in your marketing strategy, you are greatly missing out on being able to cultivate your business locally.
Get more information on the upcoming M3 Seminar One Day Event in Chicago, IL on November 18th, 2017. m3seminar.com
TECH TOOLS:
Nicole’s:
Canva App- For creating snapchat geo filters
Episode 17-ChiroSocialTech Raw Bonus Interview Episode on Snapchat with Dr. Jason Worrall
Nicole Cowley
Snapchat is where it’s at!! Listen to this podcast episode where Dr. Jason Worrall is and has been utilizing social media tools to his advantage to spread his chiropractic message and elevate chiropractic in his local community and beyond.
I really have watched Dr. Worrall grow from his Periscope following to Twitter, to Facebook Live’s to owning an audience and having a true voice and influence with the people who follow him.
Snapchat was a tool he happily embraced and did all wrong until his daughter showed him how to use it! Remember the Hierachy of Subscribers. People that follow you on Snapchat are going to be much higher qualified and can greatly strengthen your know, like, trust, credibility factor locally.
TECH TOOLS:
SNAPCHAT
Marketing with Snapchat:
Check out https://www.snapchat.com/on-demand for Geo Filters.
Also check out the Canva App for creating your d
ChiroSocialTech Raw Bonus Interview Episode with
Dr. Barbara Eaton
Coming to you with another live interview from the Chiropractic Social Media, Digital Marketing and Technology world is Nicole Cowley with Dr. Barbara Eaton.
Dr. Barbara Eaton is a powerful user of digital marketing including Facebook Live to really leverage her message. Dr. Eaton created a 56 Day Bootcamp that is a fast paced, but also self paced if you choose program to really ignite your practice. The program will cover both the front of the office and the back of the office incorporating mindset and marketing all into one.
If you are ready to end this year strong and kick off 2018, join Dr. Barbara’s bootcamp program using the link below today. Connect with her one on one by clicking on the image to link to her Facebook page.
TECH TOOLS:
56 Day Bootcamp with Dr. Barbara Eaton
Follow me on Facebook to catch the next Live Podcast Recording
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Every Thursday around 12:30 PM EST
Lis
Episode 15
What Not to Say in a Facebook Ad
It is very important to understand the Facebook Policies before running your first Facebook Ad. Not only can your ad get denied, Facebook could shut down your whole ad account.
In this #TechThursday podcast episode recording, Tristan and Nicole dive into the most important policies that can get your ad either denied or worse, account shut down.
As Facebook continues to grow and attempts to manage millions of advertisers, they continue to update their policies. It is important that if your ad was denied, and you’ve read and understood policies and believe it was a mistake, to appeal the decision. This will enable an actual person to review and allow for a more objective response.
Many rejected ads have been approved after appealed that I have ran for clinic’s over the past few years.
Tristan and Nicole each have a program designed to ensure your team succeeds with these digital ad tools. Message either one of us to get a free con
Getting 15 Million Plus Views on YouTube
In this special interview episode, Host, Nicole Cowley interviews Dr. Blake Kalkstein who’s chiropractic clinic’s YouTube channel is reaching million of viewers.
Listen to this episode to learn how he is doing it! Take you clinic into the new age by using technology tools that can greatly explode your reach and expand your message to more people that need it. The best part of all of this, is he is doing it all organically!!
TECH TOOLS:
Get more from Dr. Blake Kalkstein by signing up for ChiroSpark. Use the ChiroSocialTech RAW unique code to receive full access for 7 days for FREE!
https://chirospark.com/chirosocialtech/ref1
Follow me on Facebook to catch the next Live Podcast Recording
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Every Thursday around 12:30 PM EST
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Google Play
ChiroSocialTech Raw Podcast Show RSS
Top Ten Cool Ways You Can Promote You Event on Social Media
Are you hosting or participating in any community events. I love events and social media because you are bringing awareness to them by using marketing methods and posting content across media platforms, but there then has to be that opportunity. What do they do next, many times there is a step between becoming aware of you and your services and them purchasing or scheduling an initial consult.
Events are a very informal, yet formal and successful next step.
These can work for 10K’s your hosting, marketing ladies night out, a wellness talk, a dinner with the doctor, a lunch and learn, corporate spinal screening or a wellness fair.
Create a SnapChat Geofilter
Create Shareable content, like meme’s for your event
Go live with affiliates and sponsors of the event
Use Instagram Stories and now also share them to your Facebook Stories with one button
Run a boosted post on your sponsor and/or affiliates of events pages
Pin a vi
Episode 12
Bonus Episode with Dr. Marcia Schaefer- The Truth About Fertility
Go to drmarciaschaefer.com to learn more and sign up.
Dr. Marcia Schaefer is a Chiropractor in Lodi, Wisconsin where she has a clinic. She also speaks for the ICPA- International Chiropractic Pediatric Association and has helped over 90 babies come into this world in her 7 years practicing.
I have had the honor of working with Dr. Marcia Schaefer since I first met her during her demo of VitaLogics and she has thus referred many students over to our Student Technology Launch Program. While that is by far not the reason I am doing this podcast, I am honored in any way I can to always give back to her because of that.
The students that demo having been referred from Dr. Schaefer are so respectable and have such a high opinion that is speaks volumes to the insight and influence Dr. Schaefer possesses.
The program isn’t in fact about Fertility but rather about optimal health and allowing your patients to e
Episode 11
The Story with Instagram and Your Chiropractic Office
Welcome to the eleventh episode of ChiroSocialTech Raw with host, Nicole Cowley and Tristan Schaub from ChiroSushi bringing you another episode where we are talking about the cool new features with Instagram specifically and what it means for your chiropractic office. This is your weekly raw byte of pure chiropractic marketing content delivered to you in both podcast and live format.
This podcast is a replay of the infamous weekly Facebook live social media, technology and online marketing show for chiropractors.
Instagram you may know is owned by Facebook. So when you want to run ads on Instagram you will do that from your Facebook Ads manager and choose Instagram in your placement options (or choose auto placements is highly recommended). Instagram is offering now to create an ad placement inside of their Stories feature. Because the content in Stories is so unique to it’s place, we do recommend using this plac
Episode 10- BONUS- Interview with Dr. Steve Tullius- Killing it with Events
Your weekly BYTE of Chiropractic Social Media and Technology Tools to implement and elevate your practice growth.
Nicole Cowley
Episode 9- *Bonus
BONUS- Interview with Dr. Steve Tullius- Killing it with Events
Welcome to the tenth episode of ChiroSocialTech Raw with host, Nicole Cowley bring you a bonus episode with guest, Dr. Steven Tullius from Chiropractic Is in San Diego, CA. This is your weekly raw byte of pure chiropractic marketing content delivered to you in both podcast and live format.
This podcast is a replay of the infamous weekly Facebook live social media, technology and online marketing show for chiropractors.
I met Dr. Steven Tullius through the found of VitaLogics Chiropractic EHR, Frank Ju. Dr. Tulius is Frank’s chiropractor. I have followed him and our paths have connected again through being in mutual groups like Mile High Chiropractic with Dr. Daniel Knowles and the Black Diamo
Episode 9
Part 2 of creating unique UGC or User Generated Content for your Chiropractic Clinic
** BONUS- Email us your guess for what the October (done before, but very good) UGC Chiropractic idea is nicole@chirosocialtech.com
Welcome to the ninth episode of ChiroSocialTech Raw with hosts, Nicole Cowley and Tristan L. Schaub from ChiroSushi. This is your weekly raw byte of pure chiropractic marketing content delivered to you in both podcast and live format.
This podcast is a replay of the infamous weekly Facebook live social media, technology and online marketing show for chiropractors.
The two pieces of content that are most recommended to leverage and get the biggest value are
1. Videos
2. User Generated Content
In last week’s episode, you were challenged to create a unique #Hashtag, our’s is #SocialSubluxation, in order to find your UGC once your audience begins to create it.
In this episode Nicole and Tristan give you winning, successful, creative ideas that you can start i
Host Nicole Cowley interviews Dr. Christopher Collins and talks everything Chiropractors need to know and be doing on Instagram
ChiroSocialTechRAW is your weekly byte of RAW chiropractic social media and technology tools and information for practice growth.
Join Nicole Cowley and Tristan Schaub for the first episode of ChiroSocialTech Raw. A podcast replay of the infamous weekly live social media, technology and online marketing for chiropractors show.