The Business of PT

In today's episode, we're privileged to have Dr. Glenda Rivoallan, an esteemed author and fitness entrepreneur, as our guest.

Dr. Rivoallan brings a wealth of experience and insight, guiding us through a fascinating discussion that traverses the health and fitness continuum. Together, we explore the nuanced landscape of well-being, probing its placement within this continuum and the pivotal role personal trainers play in optimising it.

Discover why being an exceptional personal trainer necessitates the skills of a detective, uncovering individual needs and tailoring approaches for maximum impact. Dr. Rivoallan shares invaluable insights on building a successful well-being business, offering actionable strategies to elevate both client satisfaction and financial success.

In this episode, I sit down with Ryan Palmer, the CEO of Central YMCA, who has an inspiring story of climbing the ranks from personal trainer to chief executive.

Ryan shares invaluable insights gleaned from his days as a self-employed personal trainer at Fitness First. We discuss the importance of embracing our humanity in business, the power of self-reflection in personal and professional growth, and the fundamental understanding of one's own value in the marketplace.

One of the highlights of our conversation is the exploration of the concept of negative visualisation—how anticipating and planning for the worst-case scenario can actually be a strategic tool for success. Ryan's journey is a testament to the transformative power of mindset and resilience in navigating the complexities of the fitness industry.

In this episode, we talk with Antony Stewart, the Digital Fitness Director for Johnson Health Tech. With a wealth of experience from his time at prestigious brands like David Lloyd, Virgin Active, and Third Space gyms, Antony shares invaluable insights into what separates the good from the great in the realm of personal training.

The conversation kicked off by exploring Antony's fundamental lessons learned throughout his career that he believes all PTs should embrace, emphasising the importance of sowing seeds of inspiration weather inside or outside the gym, the importance of nurturing human connections, embracing organisational systems, and maintaining an unwaveringly positive outlook.

Delving deeper, we dove into the realm of digital content creation, dissecting what constitutes exceptional content and how personal trainers can craft compelling material even with limited resources. Antony shares invaluable insights on leveraging digital platforms effectively to engage and empower clients, offering practical tips for maximising impact on a basic budget.

In this episode, we're joined by Kat Southey, Chief Marketing Officer of FITR and a seasoned expert in the fitness industry. With a background as the Marketing Director for Virgin Active and Digital Marketing Director for Science in Sport, Kat brings a wealth of experience to the table.

Together, we'll explore the intricate art of marketing for personal trainers within commercial facilities. From innovative tactics to traditional approaches, we uncover how PTs can effectively promote themselves to attract more clients and elevate their business.

However the conversation doesn't stop there. We venture into the realm of digital entrepreneurship, unraveling the secrets behind establishing a successful online fitness business. Kat shares invaluable insights on navigating this ever-evolving landscape and maximising digital platforms to reach a broader audience.

In this episode, we hear from Rodney Corn, the Director of Education for Eleiko, a pioneer in strength and conditioning equipment.

Rodney shares invaluable lessons drawn from his extensive experience, emphasising the importance of connection, openness, and a scientific approach in personal training. He highlights the significance of embracing diverse perspectives, absorbing information with receptivity, and marrying it with scientific principles to foster a deeper understanding of the craft.

The discussion delves into a crucial aspect of personal training: understanding a client's readiness to train and implementing strategies to optimise recovery, ultimately leaving clients feeling empowered and rejuvenated.

Rodney's insights shed light on the nuanced art of tailoring training sessions to individual needs, enhancing not only physical performance yet also overall well-being.

Join us as we explore the intersections of science, strategy, and human connection in the pursuit of excellence in personal training. Tune in to "The Business of PT" for an enriching conversation that will inspire and inform your practice.

Welcome back to "The Business of PT," where we dive into the stories and strategies of personal trainers and fitness professionals navigating the industry.

In this episode, we sit down with David Jackson, aka Jacko, a former professional rugby player turned breath coach. Jacko's journey is a remarkable tale of resilience and repurposing after being forced to retire from rugby due to brain trauma.

Through his own recovery process, Jacko discovered the transformative power of breath work and its connection to brain health. This realisation led him to establish a highly successful and specialised breath coaching business, carving out a unique niche in the industry.

During our conversation, Jacko shares three invaluable insights that he believes can benefit fellow personal trainers:

1) The importance of creating space for introspection and reflection, both personally and professionally.

2) Embracing opportunities with a willingness to learn and adapt, while also learning to gracefully decline when necessary.

3) Recognising that growth and scalability may not be the right path for everyone, and prioritising what aligns best with your individual goals and values.

Join us as we delve into Jacko's journey and uncover the lessons that can elevate your approach to personal training and business management.

James Lorey

On this week's podcast, Adam talks with Debbie Hancock, fitness industry focused accountant and mindset coach. Debbie shares some great tips, insights and knowledge all around the business of PT, from starting out, to charging and getting more from (and for) your PT clients, keeping on top of overheads, and important basics like bank accounts, dealing with HMRC, and systems.

There are so many takeaways to improve your PT business in this episode, we hope you enjoy it!

Welcome to this week's the Business Of PT podcast episode with expert physiologist Oli Patrick co founder of Future Practice, where we unravel the secrets to future-proofing your PT business by becoming a wellbeing professional, and embracing a diversity of skills.

You'll hear how a well-rounded skill set can insulate your business against industry shifts. We dive into how cultivating an affiliate practitioner community and the power of collaboration and resource-sharing within your professional network will build a robust business.  And we break down the metrics that matter, ensuring your practice evolves with precision.

Plus, you'll learn how to extracting maximum value from wearable tech data and emphasise why understanding recovery is paramount.

Tune in for expert insights on staying ahead in the dynamic world of personal training.

We turn the tables on your regular host Adam Daniel, to talk about his dream gym.

Matt Gleed is a global master trainer, fitness educator, and writer. He was UK Fitness Contributor of the Year 2019 and received an Outstanding Achievement Award in 2021.

As Adam's guest on The Business of PT this week, he talks about how he got into fitness education, coaching versus training, NLP, ownership, accountability, and a whole lot more awesome content that we hope will help you to build and grow your own PT Business.

This episode is supported by

Rachel Holmes is known more as a Group Fitness Expert, Presenter, Educator & Influencer, but she has some great lessons, advice, and learnings for PTs everywhere, new and experienced.

Find out what she thinks about networking, learning from peers and people outside the fitness industry, and what her three non-negotiables are in this week's episode.

This episode is supported by

Bobby Cappuccio, coach, co-founder of PTA Global, and best-selling author joins Adam this week to discuss The Business of PT. 

This is a fascinating and wide-reaching episode, we go into client-centric coaching, self-awareness, and the difference between entre- and intra- preneurship. 

This episode is supported by

Katie Bulmer-Cooke joins Adam this week to talk zoo-keepers, whether it's best to specialise or generalise, training providers and qualifications, and much more! 

Katie is a national award-winning Personal Trainer & Fitness Professional, Consultant to the fitness industry, Speaker & Presenter.

This episode is supported by

Hugh Hanley, Head of Personal Training at PureGym talks to Adam Daniel about the business of personal training, from working with and knowing Richard Branson, to what success looks like for a PT, Health Coaching, and the differences between a hybrid and integrated approach to PT.

This episode is supported by