Instant X-Pertise: Marketing

Discover how Jodie Foster's enigmatic character Liz Danvers can shed light on marketing AI, even from the Alaskan Night Country.

You won't want to miss today's insights as Shari and Yvette share their Top 10 tips to jumpstart your generative AI efforts.

Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story?

Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. This episode promises to challenge your preconceptions and illuminate the hidden benefits of agile, short-term tactics. From transformative case studies to the underlying psychology of consumer behavior, we explore how these strategies can actually enhance brand perception, loyalty, and ultimately, the bottom line.

Whether you're a marketer looking to refine your approach and boost your KPIs or a business owner questioning the conventional wisdom, this episode is packed with valuable insights, strategies, and real-world examples that will change the way you think about short-term marketing and brand development.

Take a behind-the-scenes look at how XPROMOS creates Signature Offers for Fortune 500 companies and everyday name brands to drive millions in incremental revenue over the last 35 years. While the recent mini-series revealed the framework of the 4 pillars you need to create a Signature Offer, today’s episode spills the secrets of how Shari and Yvette craft fresh Signature Offers for clients from scratch.

Why isn't your campaign converting? Because you've ignored your offer. In this final PART 4 of our mini-series, we reveal the FOURTH offer pillar, and the final reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer.

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 3 of this 4-part mini-series, discover the THIRD offer pillar, and another reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer.

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 2 of this 4-part mini-series, discover the second reason why some offers fail and others succeed as we deconstruct what makes a perfect, Signature Offer.

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 1 of this 4-part mini-series, discover why some offers fail and others succeed as we deconstruction what make a perfect, Signature Offer.

Feel like you're banging your head against a marketing brick wall? Get ready to bulldoze through. In today's mini-series episode finale on the 9 fundamentals of Demand Gen Marketing that every B2B SaaS founder needs to know, we unlock the secrets that made Amazon Prime and Google AI game-changers in their sectors. We're talking sizzling offers, the science of customer reach, and the future—AI enablement in marketing.

Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS.

Stuck in a marketing rut? It’s time to crack the code on the secrets that make Starbucks' Pumpkin Spice Latte and Salesforce’s Dreamforce Conference total game-changers. This episode uncovers how to tap into market trends, offer irresistible value to your prospects, and keep them hooked for a lifetime.

Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS.

Are you overwhelmed by the complexities of Demand Gen Marketing? Stop spinning your wheels as you try to scale your B2B SaaS brand! This kick-off episode breaks down the three pillars that dictate your brand’s success. We’ll dig into the behind-the-scenes of iconic brands like Apple, Nike, and Coca-Cola to give you the clarity you need to rise above the competition. Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS.

In a digital age where innovation moves at lightning speed, how do marketers and entrepreneurs stay ahead? Dive into the world of generative AI with us in today's episode as we explore the meteoric rise of ChatGPT and its transformative impact on the creative process. From brainstorming sessions to content creation, discover how this generative AI is quickly revolutionizing marketing and why it's becoming an indispensable asset for the modern marketer. Join Yvette Brown and Shari Nomady as they demystify the world of Marketing AI and share insights on harnessing its power for your business. Welcome to Instant Expertise: Marketing.

How can you customize ABM content with limited time and bandwidth? In this insightful podcast episode 66, we delve into a treasure trove of strategies for repurposing existing marketing assets into customized ABM content that your ICP will actually find valuable. We explore transforming your existing whitepapers and research reports into powerful marketing assets that can supercharge your ABM efforts.

You'll gain an understanding of how to make every piece of content count, how to get the most out of what you already have, and how to create more ABM content without blowing your budget. This episode is packed with actionable insights and practical tips you can start implementing immediately.

Whether you're new to ABM or looking to refresh your existing strategy, this podcast episode offers the insights you need to elevate your marketing game. Don't miss this opportunity to discover how to get more from your marketing materials and maximize your ABM ROI. Tune in to start transforming your marketing efforts today!

In this episode of Instant Expertise: Marketing, XPROMOS co-founders Shari and Yvette reveal their secrets on how to use engagement and swag to make your trade show booth an attendee magnet. Listen in as they implore marketers to ditch the uninspiring giveaways, replacing them instead with needle-moving engagement strategies and coveted swag that draws a crowd. Find out the top 5 must-haves to make your trade show offer irresistible.

Why get strategic with your trade show giveaways? Because otherwise, you risk missing your chance to connect with your audience live and in person. By strategically planning your trade show swag and engagement, you can increase awareness, drive leads, generate sales, and make a lasting impression on your target audience.

In this ground-breaking episode, the founders of XPROMOS, with over 35 years of experience, unveil the four cornerstones of high-impact marketing offers they've meticulously deconstructed. Prepare to unlock the secrets behind historically persuasive and engaging marketing campaigns.

In today's episode, we dive deep into:

• The critical role of offer mechanics in skyrocketing your marketing campaigns to new heights
• Time-tested insights and expert advice from the masterminds behind countless successful campaigns
• Real-life examples of game-changing offer mechanics that have transformed marketing metrics

In this episode of Instant Expertise: Marketing, XPROMOS' founders share insights on what kind of offers convert at the top-of-the-funnel as your prospect moves from awareness to consideration. At this point in their customer journey, your prospect is considering your brand (and other solutions). The role of your content and offers at this stage is to help guide them to the trial step in their journey.

In this episode of Instant Expertise: Marketing, XPROMOS founders share insights on what you need to know to create compelling demand gen offers at the top-of-the-funnel. At this awareness stage of the customer journey, find out how marketers often get it wrong and how you can use proven strategies and captivating tactics to fill your funnel with potential customers.

In this episode of Instant Expertise: Marketing, long-time XPROMOS co-founders dig into their marketing vault to share some historic perspective on the value of seasonal offers, using both Valentine’s Day and Super Bowl examples from powerhouse brands Nestle and Rain Bird.  Two different brands. Two different audiences. Both capitalizing on relatable February events. Listen in to learn how and why you need to integrate seasonal offers into your marketing mix.

In this episode of Instant Expertise: Marketing, we share how your value proposition holds the magic key to building stellar marketing offers. We dive into the essential elements of a company’s value proposition, and then discuss how you can use your value prop as the guidebook for creating marketing offers that deliver rockstar results.

In this episode of Instant Expertise: Marketing, we discuss why CES is such an important trade show for us, even when we’re not serving clients in the consumer electronics space. The answer, of course, relates to our focused topic of 2023: building offers. Listen in as we share the secretly sneaky way we use CES insights and trends to borrow interest to connect to our clients’ brands to build powerful CTA offers that typically exceed expectations. Plus, we get into the specifics of what CES 2023 trends show the most promise and how you might capitalize on these opportunities in your own campaigns over the next couple of years.

In our last episode, we shared two of our best offer campaigns of 2022 with compelling takeaways on what made them work. To prevent that episode from running too long, we cut the content into two parts. Now we’re back for this Part 2 episode, where we share two more outstanding offers you can replicate for your business, including an easy to replicate seasonal offer and a B2B gamification concept that leans into 90s nostalgia. Listen in now to get inspired about using these examples to level up your offers this year.

Welcome to 2023: The Year of the Offer. We’ve been creating some new resources (like frameworks and templates) that clearly deconstruct what makes a great offer and how you can create your own. After reflecting on the campaigns we developed in 2022, we realized we had executed some great fresh examples to share with you.

In this episode we breakdown some of our best marketing offers from the year, what made them great, and how you can apply the takeaways to your campaigns.

Marketing pros like you can significantly improve existing campaign results by reimagining what you’re asking the customer to do and when, all along the customer journey. Without breaking the budget, increasing the ad spend, or redoing the funnel, you can create compelling offers at every step of the customer journey. We’re going to show you how in this, The Year of the Offer.

Many marketers ask, "what's your martech stack" to uncover a brand's secret sauce to success. We think they're asking the wrong question. Today's marketing tool offerings continue to evolve, but the real value is not in what martech tool you use but how you use it. In this episode, we share some insights on our guru stack—the go-to list we rely on to keep our marketing ideas fresh and our perspective firmly transfixed on the future.

In our last episode, we shared 3 killer offers that crushed our clients KPIs, and how they would have looked with an offer that sucked. In this Part 2 episode, we’re sharing 4 more offers to demonstrate how you can create a great offer with the same budget as the sucky one. All together we’re sharing 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and innovator Philips Media, and sharing what each offer would look like if it sucked. Listen in now to get inspired about using these examples to level up your offer.

Want to see how we can unsuck your offer, without breaking the bank? Find out more details about our latest offer promotion here.

In our last episode, we identified 6 ways your offer probably sucks and how to fix it. Many of you were still skeptical about creating a great offer with the same budget as the sucky one. In this episode we are opening our vaults to share 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and innovator Philips Media, and sharing what each offer would look like if it sucked. Listen in now to get inspired about using these examples to level up your offer.

Want to see how we can unsuck your offer, without breaking the bank? Find out more details about our latest offer promotion here.

As marketers, we often spend so much time toiling on the meaty assets of our campaigns that the presentation of the offer itself gets treated as an afterthought. Ironically, it's these afterthoughts like the offer that can significantly impact your results.

In this episode we identify 6 ways your offer probably sucks, and how to fix it.

We’ve spent the last three episodes talking about brand stories. We examined why you should tell a story and the overall framework.  We covered the USP and why getting it right is critical to writing a successful brand story. And then we got creative and put the details all together into the brand story framework. So let’s wrap it up now.

For the month of February only we’re offering to create Brand Love Stories for just $12K. That will get you a story brand framework and one piece of supporting content of your choice. We’re limiting the offer to this month only as a way to help motivate you to jump in to brand stories so you can see the value for yourself as a part of your marketing mix.

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  Two episodes ago, we examined why you should tell a story and the overall framework.  In the last episode, we examined the USP and why getting it right is critical to writing a successful brand story. In this, our 50th podcast episode, we finally get creative with your brand story.

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  In the last episode, we examined why you should tell a story and the overall framework.  This second of 4 parts covers the USP and why getting it right is critical to writing a successful brand story.

If you need to accelerate the development of your brand story, we can help!

Storytelling is continuing to build momentum as a marketing tactic for B2B and B2C brands. Why should you tell a story? How do you frame it up? We’ve broken this important topic into 4 parts. Today in part 1 of How to Tell Your Brand Story: The Hero's Journey, hear about the neuroscience behind it, an overview of the framework, and an explanation of who’s the hero of the story.

57% of prospects want marketing to amuse and entertain them. B2B marketing is not immune to consumer trends, so what are you doing to bring the fun? Not sure where to begin? Wondering how this happened? Listen in.

This week we went live with Cathy Parks, creator of the PARKS Method of selling to retail stores and our collaborator on the Sell to Stores brand. In this presentation, Cathy shared with a group of inventors four major trends affecting brick and mortar retailers right now. Since these trends affect a broader range of marketers, we decided to get a portion of those recordings out to all of you in this episode of instant-expertise: marketing. 

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

In this final installment of special podcast episodes dedicated to ABM, Shari and Yvette shed some light on the secret sauce of connecting your brand story to the needs of your buyer personas.

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

Installment four of five special podcast episodes dedicated to ABM, features Shari and Yvette sharing 11 ways that you can spice up the creativity in your own ABM campaign.

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

In this third of five special podcast episodes dedicated to ABM, Shari and Yvette discuss the importance of mixing up your touchpoints, and share insights on how you can say the same thing over and over without boring your prospect.

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

This second of five special podcast episodes dedicated to ABM levels the playing field for small businesses by sharing the 7 major steps you need to take to build your own ABM program.

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

This first of five special podcast episodes dedicated to ABM dives into its origins and why it’s now the must-have strategy for every B2B marketer.