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Instant X-Pertise: Marketing

Instant X-Pertise: Marketing

By XPROMOS Marketing Mastery
Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
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EP 38: How can you get prospect's attention this quarter?
There's still time to make an impact before 2020 comes to a close. But how do you get the attention of prospects in this pandemic?  In this episode, Shari and Yvette reveal how they are gaining new clients this quarter, and how you can replicate and customize their efforts for your business.
12:34
October 26, 2020
EP 37: Making the Case for Consumer Choice
When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no.  Find out why, as we discuss the rationale for consumers, retailers, and manufacturers with Cathy Parks, packaged-goods guru and creator of the PARKS Method and Sell to Stores.
12:06
October 12, 2020
EP 36: What the PARKS Method is, and why you should care
In our final episode interview with Cathy Parks, retail sales guru, she shares the secrets of the PARKS Method and the core principles of how to sell to retail stores. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com 
10:53
August 21, 2020
EP 35: One SKU is never enough: expanding a product into a Line
Learn why you have to expand your solo product in a full line, and get hot tips from PARKS Method creator Cathy Parks on how to do it. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com
15:12
August 20, 2020
EP 34: Decrypting this Golden Nugget of Advice on Selling Products to Retail Stores
According  to consumer goods sales expert Cathy Parks, “The profits are in the journey”.   Find out exactly what that means in this episode. Cathy Parks is the creator of the PARKS Method for selling to stores. To reach Cathy for help on selling your own product to retail stores, visit www.selltostores.com
11:36
August 19, 2020
EP 33: Avoiding Brick & Mortar Sales Disaster, part 2
Three mistakes to avoid at your million-dollar national buyer presentation meeting. Insights from Cathy Parks, retail marketing expert and creator of the PARKS Method for   selling to stores. To reach Cathy and check out what Sell to Stores is all   about, visit www.selltostores.com
18:08
August 18, 2020
EP 32: Avoiding Brick & Mortar Disaster
Three common mistakes to absolutely avoid when trying to sell to stores. We are  joined in this episode by Cathy Parks, retail marketing expert and creator of   the PARKS Method for selling to stores. To reach Cathy and get help selling your own consumer product into retail stores, visit www.selltostores.com
11:33
August 17, 2020
EP 31: Planting Seeds in the Pandemic
In the last 6 weeks, we've launched one course, run one 5-Day LIVE Workshop, and two 5-Day LIVE Challenges.  Find out what it was like, why we did it, and what you can learn from our experience. If you'd like to know more about our training courses, visit https://xpromos.mykajabi.com/.
18:16
July 10, 2020
EP 30: How and Why to Become Essential
In this episode, Shari shares a huge value nugget as she discusses the correlation between agency profitability and client relationships. Bottom line: her secret for  eliminating competition and price sensitivity is to become essential to your clients.  Find out how.
14:14
May 30, 2020
EP 29: Updating the Pivoting Journey
We are working fast and furious to launch our new subscription course focused on helping small business owners accelerate their growth in this new normal. Here's our own list of three ways to thrive: 1. Your resiliency is your greatest asset. Use it. 2. Find your pivot. This is an amazing opportunity to find your way into a new online space. 3. Embrace change. Check out our free webinar on pivoting at thriveinthenewnorm.com
06:11
May 2, 2020
EP 28: Pivoting your business for growth in the new norm
Surviving 31 years in business means pivoting along the way. Hear about our 4 major pivots and what we are doing to help small business owners who need to pivot today. For more details visit thriveinthenewnorm.com
14:33
April 16, 2020
EP 27: XPROMOS Instant Marketing Insights #28-30
EP 27: XPROMOS Instant Marketing Insights #28-30 delivered three insights from the retention phase of the customer journey. Insight #28 shows a Rain Bird example of how you can build a short-term loyalty program with the right mix of bucket list rewards and stretch incentives to boost sales 20%. Insight #29 is a seven-figure example of how to revive dead prospects, and insight #30 demonstrates, in a powerful way, how you can collab to go big. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts
10:40
November 18, 2019
EP 26: XPROMOS Instant Marketing Insights #25-27
EP 26: XPROMOS Instant Marketing Insights #25-27 are the last three insights from the purchase phase of the customer journey.  In this episode, we share how you can borrow interest from the buzz of innovation. Plus, an example from Philips Media of how some campaigns are so obvious that you just run with them.  Finally, how we embraced a passion of Farmer John's target audience through a highly coveted brand partnership to drive millions in earned media and more. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts
13:31
November 16, 2019
EP 25: XPROMOS Instant Marketing Insights #21-24
EP 24: XPROMOS Instant Marketing Insights #21-24 features more insights from the all-important purchase phase of the customer journey. Instant insight #22 is two lessons in one, as we discovered with Hot Wheels: First, anticipate the next thing your customer will need after you solve their problem, and make that your up-sell. Secondly, the perfect giveaway has a high perceived value and low cost. Insight #23 reveals how a smart, small incentive delivered 4X quota on a 5-figure consumer purchase. Finally, Insight #24 showcases through Mike's Hard Lemonade the importance of motivating your audience with a reward they COVET. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts
13:19
November 14, 2019
EP 24: XPROMOS Instant Marketing Insights #19-21
EP 24: XPROMOS Instant Marketing Insights #19-21 features more insights from the purchase phase of the customer journey, including how Coca-Cola drove impulse upgrades at a QSR, how bundling created one of the most successful holiday sales lifts ever for Mattel toys and a regional retailer, and how a value meal reward helped a video game brand maintain shelf space. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts
10:33
November 12, 2019
EP 23: XPROMOS Instant Marketing Insights #16-18
EP 23: XPROMOS Instant Marketing Insights #16-18 features more success stories from the purchase phase of the customer journey. Listen in to see how a made-up anniversary led to the best sales year ever for a brand that had been around for over 60 years. You'll also hear how we maximized sponsorship value and drove a positive ROI by sharing assets across corporate silos. And finally, hear how we created unique value for Mattel's best retailers to ensure success and support of the Barbie brand. For more information on us, visit our show page at xpromos.expert
18:04
October 30, 2019
EP22: XPROMOS Instant Marketing Insights #13-15
EP 22: XPROMOS Instant Marketing Insights #10-12 are all about legacy, from the purchase phase of the customer journey. One story is about a wildly successful toy brand that ran its course. Insight #11 describes the launch of a promotion so successful that the HBA brand continued to run it for over 20 years. And the third discusses an award-winning program that tapped into the most popular Star Trek episode of all time.  Tune in as we share the stories and takeaways to inspire you to generate amazing results for your next marketing campaign. For more information on us, visit our show page at xpromos.expert
13:52
October 28, 2019
EP 21: XPROMOS Instant Marketing Insights #10-12
EP 21: XPROMOS Instant Marketing Insights #10-12 feature success stories from billion-dollar companies like Sage software, Tecate Beer and Farmer John as we explore ways to generate trial in the customer journey. For more information on us, visit our show page at xpromos.expert
11:36
October 24, 2019
EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9
EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9 covers insights and takeaways from major brands like Mattel, Bandai, and Oroweat as we progress from the interest to the trial phase of the customer journey. To learn more about us, visit our show page at xpromos.expert
13:37
October 21, 2019
EP 19: 30 in 30 Instant Marketing Insights #4-6
In this EP 19, we've compiled Instant Marketing Insights #4-6 from XPROMOS 30in30 celebration of our 30th anniversary. These insights are from the beginning of the customer journey. Each one is a success story from a well-known brand,  that includes actionable takeaways you can use to boost your own marketing results. For more information on XPROMOS, visit our show page at xpromos.expert
11:53
October 19, 2019
EP 18: 30 in 30 Instant Marketing Insights #1-3
To celebrate our 30th anniversary as a marketing agency, we are sharing 30 of our best marketing insights in 30 days. We are covering different marketing insights from every step in the customer journey, from discovery to advocacy. Each day we are focusing on one example, and providing three specific takeaways that you can use when creating your next campaign. We wanted to pack that content up for you differently, to better align with our episode format, so we are bundling three insights into every podcast episode. This seris of podcasts is packed with proven examples of marketing campaigns that work, combined juicy takeaways you can put to use right away.  Our mission is to inspire you to exceed your own marketing goals. For more information on XPROMOS, visit our show page at xpromos.expert
07:31
October 5, 2019
EP 17: Get ready for our 30 in 30 Instant Marketing Insights
To celebrate our 30th year in business, we decided to find new ways to share even more direct marketing insights from our 30 years. So we created a 30 in 30 instant insights series that’s we are posting daily on YouTube. We are covering different marketing insights from every step in the customer journey, from discovery to advocacy. Each day we are focusing on one example, and providing three specific takeaways that you can use when creating your next campaign. We wanted to pack that content up for you differently, to better align with our episode format, so we are bundling three insights into every podcast episode. So over the next month, you’ll hear a new podcast episode from us every three days or so, packed with proven examples of marketing campaigns that work, combined juicy takeaways you can put to use right away. Be on the lookout and thanks for listening.
04:58
October 3, 2019
EP 16: Should you give them what they want?
Customers,   clients, and even colleagues don’t always want what they say they want. Hear the hard lessons we learned over the years, and how to avoid the mistakes we’ve made.
12:22
September 13, 2019
EP 15: What 30 years has taught us about marketing and marketers.
On September 1, we celebrated the beginning of our 30th year in business together. This episode shares a bit of history and insights from the early days,  touches on marketing evolution, and explains why we are so driven to do what we do.
15:29
September 4, 2019
EP 14: It’s a Rollercoaster, not a Merry-go-round.
Get an update on what happened when we presented that big idea from the last episode. Spoiler alert: it didn’t turn out as expected. Listen in on the thought-provoking, surprising result.
09:55
July 25, 2019
EP 13: How Specificity Leads to Satisfaction
How an epiphany about an epiphany can help you fast track your pathway to success.
12:10
July 23, 2019
EP 12: Is Corporate Slang Killing Your Message?
Is your message not getting through to your audience? It may be time to evaluate your language. Shari and Yvette discuss the importance of clarity and the cons (and a few pros) of using corporate speak, cultural slang, and metaphors in your marketing communication.
11:58
July 9, 2019
EP 11: Prospecting Tips: Bad TOFU Destroys MOFU and BOFU.
Shari and Yvette discuss the importance of creating a well-defined avatar and offer some insights on what can happen when you’re not diligent at the top of the funnel.
13:47
July 8, 2019
EP 10: Surviving the Loss of Your Biggest Client
How we moved in from losing our biggest client and what we dis to prevent history from repeating itself.
10:46
July 1, 2019
EP 9: Convincing Prospects You’re the One
So you’ve dug deep to uncover your innate superpowers. What now? Shari and Yvette discuss how they convince prospects to give them a try.
08:24
June 27, 2019
EP 8: What if your skills don’t match the ask?
Hear a real-life example of how to handle a situation where the prospect is asking for something outside of our core wheelhouse. How did we approach it and how did it all work out?
09:18
April 9, 2019
EP 7: Surprise & Delight, FTW
Last week was a great week at XPROMOS , thanks to a pair of authentic, organic, unsolicited client comments. Why does it matter? Find out.
09:13
April 8, 2019
EP 6: Paying Tribute to Game Changing Moments
I lost my earliest mentor yesterday. Here’s what I learned from him and what I wish I had told him before it was too late.
13:48
January 13, 2019
EP. 5: Is your Small Business missing out with Big Clients?
Are enterprise-level companies out of your league? Don’t assume so. Listen to our insider experience on how small businesses can serve big clients.
10:57
December 4, 2018
EP 4: Master this Simple yet Uncommon Skill to Rise Above your Competition.
Get a quick take on how we’ve mastered a simple skill to stand out in the marketplace. It’s simple but surprisingly uncommon in business and personal life.
07:30
November 16, 2018
EP3: Create Magic for Your Brand with this Simple, Successful Formula
EP3: Hear how you can fast track your marketing prowess by understanding how to leverage the magic of your brand.
05:56
November 15, 2018
EP2: Give it Your All Even When it’s Small
Typically you don’t get a lifetime customer on the first touch. How proving yourself on a smaller scale opens the door to larger opportunities.
05:15
November 3, 2018
Welcome to our Journey
Who are we and how can we help you gain Instant X-Pertise in Marketing? Listen in.
14:10
October 31, 2018