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Marketing Chops for the Mom and Pops

Marketing Chops for the Mom and Pops

By Aaron J. Weese
We talk about marketing and business development ideas for small business. Also we share stories of business success and failures in hopes that other businesses can learn from them.
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Episode 10 Special Guest Hollie Hoadley, Social Media Strategist
On this edition of Marketing Chops, Hollie and I chat a bit about social media strategies for small businesses as well as how to use social media as a cold prospecting tool. You can learn more about Hollie at: Instagram | Facebook | Twitter
March 7, 2019
Episode 9 Special Guest Matt Carroll and Start-up Grind
In this episode, Matt and I talk about some of the challenges of entrepreneurship, some of the things he learned recently at the Start-up Going conference in California, and how you can get involved with an awesome group right here in Richmond! Oh, and we have a special gift for our listeners! Check it's in the podcast!
February 28, 2019
Episode 8 Special Guest Nate Ryan, Gen Z Entrepreneur
On this episode we chat with Nate Ryan, a 20 year old entrepreneur on his way up. Nate and Aaron wax poetic about tapping into the Pen Z mindset, brand authenticity, and mental health for the entrepreneur. 
February 21, 2019
Episode 7 Special Guest Paul King, Video Marketing Guru
Welcome to the latest episode of Marketing Chops for the Mom and Pops with special guest Paul King. His company, King Productions is an all-in-one video marketing company delivering compelling video, brand strategy, and the plan to put it all in place.  Paul has not only agreed to drop some knowledge on us, but also has a special offer for our listeners!  Book a free 15-minute strategy session call to discover how to improve your video marketing! You can take advantage of this offer through this link:
February 14, 2019
Episode 6 Keeping up with marketing trends
In this episode we talk about voice and video as the hot marketing trends. Also, keeping your content current by engaging and repurposing content. 
February 7, 2019
Episode 5 Special Guest Bree Palmer, Social Media Wizard
In this episode, Aaron chats with Bree Palmer from Bree-ing Social. Bree is a wizard at all things Instagram and Twitter. We'll be chatting about building a brand and community on those two platforms. Be sure to tune in!
January 31, 2019
Episode 4 Special Guest Miranda Wilhelm, Real Estate Marketing Expert!
In this episode, Miranda and I chat a bit about marketing for real estate agents and how to best approach getting leads. 
January 24, 2019
Episode 3 Special Guest Matt Carroll with Big Big Story!
On this episode, we chat with Matt Carroll about content and storytelling for small businesses. 
January 18, 2019
Episode 2-Meeting your Audience
In this episode we talk about how to research your audience and develop an understanding of who they are on a deeper level. Additionally, we chat about how to create audience personas and why this is key to the effective marketing of your business. 
January 8, 2019
Episode 1
Welcome to the inaugural episode of the Marketing Chops for the Mom and Pops Podcast. Let's start out with a little about myself and why I decided to start this podcast!
January 5, 2019