Accounting High: Sophomore Year
By Accounting High
Accounting High: Sophomore YearJun 23, 2023
207 Starting a Podcast and Attracting Clients that Pay $6,000/mo! (feat. Shannon Weinstein, CPA)
Episode 207
FACULTY: Shannon Weinstein, CPA
CLASS: #SocialStudies
In this episode, Scott interviews Shannon Weinstein, CPA, the Host of the Keep What You Earn podcast. Shannon shares her journey of starting her own practice, leveraging Instagram as a brand-building tool, early growth experiences, transitioning from an order taker to a menu creator, marketing strategies, developing values from challenging clients, attracting ideal clients, core truths, leveraging the podcast for business growth, and tips for social media and potential podcasters.
Shout Outs:
Paul Seaton, Jess Glazer, Michael King, Mel Abraham, Keep What You Earn, Conserva Lo Que Ganas
Chapters:
00:00 Teaser
07:14 Starting Her Practice
10:42 Instagram as a Brand Builder
12:51 Early Growth
15:33 From Order Taker to Menu Creator
19:28 Marketing to Your Ideal Client
20:59 Developing Your Values from The Worst Clients
24:29 How to Attract the Ideal Clients
26:46 Core Truths
31:16 The Firm Stats
32:44 The Podcast
39:22 Leveraging the Podcast
44:31 Client Intake Process
45:39 Saying No to Leads
47:26 Tips for Social Media and Potential Podcasters
50:04 Conclusion
Connect With Us On Linkedin!
Shannon Weinstein
https://www.linkedin.com/in/shannonkeane/
Keep What You Earn Co.
https://www.fitnancialsolutions.com/
Keep What You Earn Podcast
https://podcasts.apple.com/us/podcast/keep-what-you-earn/id1580071347
Scotty OKR Scarano
https://www.linkedin.com/in/scottscarano/
Accounting High
https://www.linkedin.com/company/accounting-high/
https://www.accountinghigh.com/
Tags:
accountant origin, Costa Rica, intentional business, core values, core truths, values alignment, attract clients, repel marketing, accounting firm, revenue goals, ideal client, client intake, referral fees, podcast host, podcast guesting, business podcast, fractional CFO, long-form content, content, Spanish, accounting, origin, Costa Rica, business, values, alignment, clients, marketing, firm, revenue, ideal, intake, referral, podcast, guesting, content, CFO, long-form
206 How to Find Success in the Big Apple as a Singing CPA (feat. Steven Zelin, CPA)
Episode 206
FACULTY: Steven Zelin, the Singing CPA
CLASS: #Shoperations
In this episode, Scott interviews Steven Zelin, CPA, also known as The Singing CPA. Steven shares his journey, from becoming a CPA to pursuing his passion for singing, starting his own firm, client acquisition and niche development, peer review, the Steve Zelin Singing CPA brand, firm statistics, and working in-office versus remote.
Shout Outs:
AICPA Engage, Edward Medlowitz, Nancy McClelland, Sammy Katz, Barry Melancon
Chapters:
0:00 Teaser
01:39 Introduction
02:31 Becoming a CPA
04:20 Becoming a Singer
04:42 Early Years
07:39 Steven Starts His Own Firm
14:23 Clients and Niche
16:12 Acquisitions
20:00 Peer Review
20:51 The Steve Zelin Singing CPA Brand
27:00 Firm Stats
33:39 In Office vs Remote
38:35 Another Acquisition
Connect With Us On Linkedin!
Steven Zelin
https://www.linkedin.com/in/thesingingcpa/
Scotty OKR Scarano
https://www.linkedin.com/in/scottscarano/
Accounting High
https://www.linkedin.com/company/accounting-high/
https://www.accountinghigh.com/
Tags:
singing, CPA, New York, accounting, entrepreneur, musician, career, small firm growth, branding, peer review, firm acquisitions, niche, nonprofit, remote, accounting firm, culture, passion, community, humor, challenges, marketing, differentiation, collaboration, shoperations
205 An Accounting Architect Harmonizing the Hustle at Half a Million (feat. Kelly Rohrs, CPA the Tax Slayer)
Episode 205
FACULTY: Kelly Rohrs, CPA the Tax Slayer
CLASS: #SocialStudies
In this episode, Scott interviews Kelly Rohrs, CPA, also known as Tax Slayer and co-host of the Zero to Millions Podcast. Kelly shares her journey, from her first accounting job to starting her own brand. The conversation covers topics such as balancing motherhood with being an accountant, leveraging LinkedIn, her accounting firm, changing traditional practices, the Zero to Millions Podcast, and insights on the current state of tax and accounting.
Shout Outs:
Katie Thomas, Bilal Mehanna, Blake Oliver, TaxDome, Lacerte, Ignition
Chapters:
01:34 Introduction
02:06 Kelly's Story
05:41 First Accounting Job
09:02 Starting Her Brand
12:04 Being a Mom and an Accountant
15:45 Cultivating Linkedin
19:03 Kelly's Firm
24:05 Changing the Old Ways
28:56 From Zero to Millions Podcast
32:09 The State of Tax and Accounting
36:52 Parting Advice
Connect With Us On Linkedin!
Kelly Rohrs
https://www.linkedin.com/in/kellyrohrs/
Scotty OKR Scarano
https://www.linkedin.com/in/scottscarano/
Accounting High
204 The Uprising of the Next Generation of Accountants (feat. Mike Manalac, CPA)
Episode 204
FACULTY: Mike Manalac, CPA
CLASS: #TheGuide
In this episode, Scott interviews Mike Manalac, CPA, Accounting Manager at Google. Mike shares his journey from working at Walmart.com to his current role at Google, highlighting experiences and lessons learned along the way. The conversation delves into topics such as work-life balance, the transition from public accounting to industry, creating resources for professionals in similar transitions, and making accounting more engaging and appealing to a broader audience.
Shout Outs: Eminem, Greg Kyte
Chapters:
01:26 Introducing Mike
07:12 Working at Walmart.com
10:50 Working at Google
13:50 Learning How to Balance Fun
15:56 A Long Commute
18:18 Making Resources for Going from Public to Industry
29:59 Mike's Content
31:43 The Uprising
39:52 Making Accounting Cool
41:55 Getting Accountants out of their Shells
49:40 Final Thoughts
Connect With Us On Linkedin!
Mike Manalac
https://www.linkedin.com/in/mikemanalac/
Scotty OKR Scarano
https://www.linkedin.com/in/scottscarano/
Accounting High
https://www.linkedin.com/company/accounting-high/
https://www.accountinghigh.com/
Tags:
accounting profession, CPA exam, industry jobs, public accounting, overworked accountants, underpaid accountants, accounting stereotypes, next generation accountants, accounting uprising, AICPA, 150-hour rule, higher education, Big Four, remote work, accounting skills, competitive advantage, dream job, Google, LinkedIn content, creative accountants
203 Scaling a Million Dollar Practice (feat. Andrea MacDonald, CPA)
Episode 203
FACULTY: Andrea MacDonald, CPA
CLASS: #Shoperations
In this podcast episode, Scott interviews Andrea MacDonald, CPA, and CEO of Pro Tax & Accounting LLC. Andrea shares insights into her journey of starting and growing her accounting practice, highlighting key milestones, challenges, and successes along the way. From the inception of her practice to firm acquisitions and mergers, Andrea discusses her experiences in building and managing a successful accounting firm. The conversation also touches upon topics such as growth goals, hiring strategies, leveraging technology and community, cultivating positive habits, overcoming challenges, and future plans.
Shout Outs: Micheal Ly, Sharron at Pro Tax & Accounting LLC, QuickBooks, FreshBooks
Chapters:
01:23 Introducing Andrea
04:52 Starting Her Practice
07:42 Firm Stats in the Early Years
11:11 Firm Acquisition
12:20 Growth Goals
14:52 Handling a 1 Million Dollar Firm
16:59 Hiring Her Son
20:13 The Big Merger
23:48 Apps and Community
30:16 Positive Habits
32:36 Hard Times
35:04 What's Next for Andrea?
36:26 Parting Advice
37:11 Andrea Getting Out of the Way
Connect With Us On Linkedin!
Andrea MacDonald
https://www.linkedin.com/in/andrea-macdonald-cpa-ctc-4704042b/
Scotty OKR Scarano
https://www.linkedin.com/in/scottscarano/
Accounting High
https://www.linkedin.com/company/accounting-high/
https://www.accountinghigh.com/
Tags:
accounting career, firm growth, million-dollar practice, accounting acquisition, firm merger, accounting franchise, service-based businesses, profitability challenges, eos implementation, virtual team, bookkeeping management, family employees, accounting partnerships, app community, accounting conferences, public speaking, positive mindset, business pivots, vision planning, client delegation
202 Fiscal Doctor with a Millennial Mindset since 1962 (feat. David Bergstein, CPA)
Episode 202
FACULTY: David Bergstein, CPA
CLASS: #TheGuide
In this episode, Scott interviews David Bergstein, a CPA, covering various aspects of David's journey in accounting and his insights into the profession from his decades of experience. They discuss topics such as the relevance of becoming a CPA for young people, marketing strategies for accounting firms, the future of the accounting profession including automation and remote firms, strategies for firm growth, and the bright future ahead.
Shout Outs: Ed Mendlowitz, Roman Kevchak, Randy Johnson, Randy Crabtree, BotKeeper Conference, Prime Global Conference, BKR Conference, QBO, Xero, Sage, Zoho
Chapters:
02:53 How Dave got into Accounting
06:40 What Dave Does Now
08:38 Pickleball
09:01 Introducing Accounting in the Classroom
11:38 Should Young People Become CPAs?
15:53 Marketing and Positioning
18:34 The Future of Accounting
20:37 Do You Need to Hire A CPA or Not?
22:26 Automation
23:44 Remote Firms
28:58 Firm Growth
31:57 The Future is Bright
36:41 Dave's Future Plans
39:19 Choosing Software
42:20 Conclusion
Connect With Us On Linkedin!
David Bergstein
https://www.linkedin.com/in/davidbergstein/
Scotty OKR Scarano
https://www.linkedin.com/in/scottscarano/
Accounting High
https://www.linkedin.com/company/accounting-high/
https://www.accountinghigh.com/
Tags:
fiscal doctor, accounting advisor, marketing positioning, millennial mindset, hiring CPAs, remote firms, accounting automation, firm growth, pickleball enthusiast, continuing education, FBI aspirations, IRS agent, choosing software, accounting future, accounting publications, professional services, accounting deadlines, accounting professor, career advice, accounting excitement
201 Marketing to Attract More of What You Love (feat. Karen Reyburn, CPA)
Episode 201
FACULTY: Karen Reyburn, CPA
CLASS: #SocialStudies
In this podcast episode, Scott interviews Karen Reyburn, CPA, and owner of We are PF. Karen talks about building her brand and business, highlighting the importance of authenticity, creativity, and adaptation in the evolving landscape of accounting and business consulting. From the origins of her brand colors to her approach to social media marketing, Karen provides valuable lessons and experiences that resonate with entrepreneurs and professionals alike.
Shout Outs:
We are PF
Chapters:
00:00:00 Introduction
00:06:51 Being Unique by Being Yourself
00:09:26 Origin of the Brand Colors
00:20:49 Social Media Creativity
00:30:39 Makeup of the Business
00:32:08 Karen's Author Journey
00:48:23 The Second Book
00:50:36 Pivoting with Clients and then Losing Them
Connect With Us On Linkedin!
Karen Reyburn
https://www.linkedin.com/in/karenlreyburn/
We are PF
https://wearepf.com/
Scotty OKR Scarano
https://www.linkedin.com/in/scottscarano/
Accounting High
https://www.linkedin.com/company/accounting-high/
https://www.accountinghigh.com/
Tags:
accountant marketing, building accounting brand, branding for accountants, creative accountants, marketing coaching, Scottish accountants, CPA creativity, accounting firm culture, accounting niches, ideal clients, business growth, author insights, self-publishing books, accounting industry, audience focus, brand colors, brand identity, marketing strategy, entrepreneurial mindset, business pivots
200 Scotty's Ayahuasca Journey: From High Performing Zombie to New Mental Clarity
Episode 200
FACULTY: Amber Setter
CLASS: #TheGuide
TITLE: My Ayahuasca Journey: From High Performing Zombie to New Mental Clarity
In this special episode, Accounting High Guidance Counselor Amber Setter, returns to interview our school janitor Scotty ‘OKR’ about his recent Ayahuasca retreat. Listen to find out what new insights and clarity of mind Scotty brought back to share.
Shout Outs:
Andre 3000, Travis Scott, Scott Zarret, Evan Eneman
Chapters:
00:01:16 Introduction
00:02:44 Who is Amber?
00:03:15 Scott Growing Up
00:04:02 Mental Health and Drugs
00:06:43 What is Ayahuasca?
00:08:02 What Brought Scott to Ayahuasca?
00:14:11 The Dieta
00:19:00 Finding The Right Setting
00:21:23 What's Unique about Ayahuasca
00:24:43 Scott's Journey
00:28:47 Clarity and a Download
00:35:26 The Second Night
00:38:13 Sananga
00:39:00 Second Trip
00:44:33 Importance of a Guide
00:47:23 Night 3
00:50:08 What Has Scott Done Since the Trip?
Tags:
ayahuasca, journey, amber setter, scotty scarano, mental health, ADHD, prescription drugs, plant medicine, psychedelic retreat, costa rica, ceremony experience, spiritual download, dark trip, insights, lifestyle changes, healing, clarity, purpose, integration, transformation, courage
199 Hot Girl Taxes and the Hot Girl Life (feat. Katherine Studley)
EPISODE 199
FACULTY: Katherine Studley
CLASS: #SocialStudies
In this episode Scotty interviews Katherine Studley, the Co-founder of Prisma Tax Group and the Founder/CEO of The Only Consultant. The episode takes the audience through Katherine's unique journey, from public accounting to becoming the go-to accountant for spicy content creators in the adult industry. The discussion unfolds the challenges and successes of building a firm with extraordinary growth, navigating a buyout, and overcoming marketing challenges in a specialized niche.
Shout Outs:
Zoho
Chapters:
00:02:12 Introduction
00:04:09 Finding OnlyFans
00:06:39 Becoming the Accountant for Hot Girls
00:07:42 Building a Firm without doing the Taxes
00:11:10 Crazy Growth
00:16:16 Scott's Only "Only" Client
00:17:07 Social Media Marketing Challenges
00:19:24 Leaving a Partner
00:22:21 The Very Specific Needs of the Niche
00:26:34 Different Types of Clients
00:27:38 Sugar Baby Taxes
00:36:55 Katherine's Parents
00:38:21 The Team
00:40:30 Biggest Mistakes
00:41:44 Client Boundaries in the Niche
00:45:21 Current State of the Firm
00:50:22 Marketing to the Niche
00:51:47 Social Media Platforms
Connect With Us On Linkedin!
Katherine Studley
https://www.linkedin.com/in/katherine-studley/
The Only Consultant
https://www.theonlyconsultant.com/
Prisma Tax Group
Scotty OKR Scarano
https://www.linkedin.com/in/scottscarano/
Accounting High
https://www.linkedin.com/company/accounting-high/
https://www.accountinghigh.com/
Tags:
sex work, only fans, sugar baby, stripper, adult industry, content creator, tax tips, sex workers, judgment-free, tax help, friendly, accountants, prisma tax, the only consultant, katherine studley, accounting, bookkeeping, tax deductions, accounting firm
198 The Timesheet Debate: Ed Mendlowitz vs Ron Baker
EPISODE 198
FACULTY: Ed Mendlowitz & Ron Baker
CLASS: #TheGuide
In this episode, we have a debate on the highly contested topic of timesheets with the accounting profession's heavyweights Ed Mendlowitz and Ron Baker. Listen to find out if timesheets are still essential to running a practice, or if they are the cancer of the profession.
Chapters:
00:04:51 Introductions
00:06:24 Setting the Stage
00:07:50 Opening Remarks: Ed Mendlowitz
00:09:34 Ron's Rebuttal
00:12:53 Counter Argument by Ed
00:14:38 Timesheets Create an Artificial Ceiling
00:15:26 The Problem with Cost + Pricing
00:17:00 You Can't Manage People
00:18:49 Other Professions Who Bill by the Hour
00:21:22 Can Ed Go Without Timesheets?
00:23:24 Ron Argues that Timesheets aren't Necessary for Management
00:29:19 The Future of Accounting is Being Different
00:34:12 Inspiring your Employees
00:37:17 Inspiring the Next Generation
Shout Outs:
Jody Grunden, Jody Padar, Jody Thompson, Jason Blumer
Tags:
timesheets, time tracking, value pricing, subscription model, accounting firm management, CPA firm leadership, mentorship, managing people, client relationships, advisory services, specialization, talent retention, systems, processes, fixed fees, automation, AI, ChatGPT, organic growth, professional development, mindset shift, inspiring employees
197 Finding Kindness, Partners, and Limitless Opportunities in Accounting (feat. Alicyn McLeod, CPA)
2024 Accountant Bracket Challenge
nominate the top 5 things in your accounting life
for a chance to win an Apple Vision Pro
nomination period closes March 9th
enroll today at abc.accountinghigh.com
EPISODE 197
FACULTY: Alicyn McLeod, CPA
CLASS: #Shoperations
In this podcast episode, Scott engages in a conversation with Alicyn McLeod, founder of Atlanta Tax. The episode navigates through Alicyn's journey into the world of accounting, highlighting the impact of significant events like the recession, the rise of smartphones, and the emergence of cloud technology. Alicyn shares insights into her decision to start her own firm, the role of social networks in her professional growth, and the initiation of her podcast, Underwithheld. The discussion delves into the dynamics of building and managing a team, forming partnerships, addressing operational challenges, and leveraging tools and technology to enhance firm operations.
Shout Outs:
Trevor McCandless, Drake Tax Software, Adam Markowitz, Jason Statham of Realize
Chapters:
00:05:43 Introducing the Mother of Tax Twitter
00:07:29 Alicyn's Journey to Accounting
00:14:56 The Recession, Rise of the SmartPhone and the Cloud
00:20:52 Starting Her Own Firm
00:25:07 Impact of Social Networks
00:31:42 Starting a Podcast
00:35:01 Starting Up a Team
00:38:07 Partnership with Sarah
00:41:23 The Secret to a Good Partnership
00:43:51 Operational Difficulties
00:46:26 Tools and Technology
00:49:54 Partner Roles and Systems
00:54:18 New Firm Name Origin
00:58:37 No Emergencies in Accounting
01:02:03 Conclusion
196 Attracting Advisory Clients that Pay $5,000/mo! (feat. Paul Seaton, CPA)
EPISODE 196
FACULTY: Paul Seaton, CPA a.k.a. Rev. Swaggy P
CLASS: #SocialStudies
In this engaging podcast episode, Scott dives into a conversation with Rev. Swaggy P, also known as Paul Seaton, CPA, and the Founder of Agency CFO. The episode unfolds the intriguing journey of Rev. Swaggy P, from his role as an almost Catholic Priest to becoming a Cloud CPA and CFO.
Shout Outs:
Marcel Petitpas, Parakeeto, Ron Baker, Jody Grunden, Summit CPA Group, Brian Soloentrop, @SoleyBusiness, Jason Staats, Roman Villard
Chapters:
00:09:01 Introducing Rev. Swaggy P
00:11:12 From REV to CPA
00:15:05 Becoming a Cloud CPA
00:18:45 Working at Summit CPA Group
00:22:13 The Summit CPA Group Client Meeting Structure
00:28:13 Leaving Summit to Build a Firm
00:31:27 Paul Going Viral on Tax Twitter
00:40:36 Early Years of the Firm
00:42:41 Marketing and Hiring Intentionally
00:51:43 Lessons Learned from Too Many Meetings
00:56:12 Swaggy P
00:59:02 Bridging the Gap Between CFO and Tax Accountants
Tags:
marketing, social media, Twitter, LinkedIn, branding, niche, vertical, pricing, value, positioning, hiring, team building, leadership, delegation, systems, processes, consulting, advisory, profitability, growth
195 Making Order Out of Chaos (feat. Meghan Blair)
The 2024 Accountant Bracket Challenge
ABC Tournament Nomination period closes March 9, 2024
Enroll today at ABC.accountinghigh.com
Episode 195
FACULTY: Meghan Blair
CLASS: #TheGuide
In this episode, Scott engages in a conversation with Meghan Blair, the former owner of Fogged In Bookkeeping. The episode covers Meghan's journey in the accounting world, her early adoption of remote work, the impact of COVID on her business, the decision to sell the firm, her experience with GrowthLab, and the unique perspective of neurodivergence in leadership.
Shout Outs:
GrowthLab, Karbon
Chapters:
00:00:00 Intro
00:13:30 Introduction
00:19:09 Why Meghan Does Accounting
00:24:22 Being Remote Before Everyone Else
00:27:49 Working Remotely in the 2010s
00:30:11 When COVID Hit
00:39:13 Selling the Firm
00:40:23 Growth Lab
00:45:52 Neorodivergencey and Leadership
00:50:23 Post-Sale Sabbatical
00:57:15 Going Back to School
00:59:59 Neurodivergence
01:07:10 Visionary not Integrator and Compatibility
01:14:31 Harvard and Parting Advice
Tags:
Burnout, Neurodivergence, Leadership, Entrepreneurship, Accounting Industry, Bookkeeping, Business Exit, Work-Life Balance, Self-Care, Career Change, Career Journey, Business Growth, Business Operations, Remote Work, Working Mothers, Diversity & Inclusion, Higher Education, Mental Health, Self-Worth, Personal Growth
194 Finding Freedom through Processes, Technology, and Gratitude (feat. Teddy Sullivan, CPA)
Episode 194
FACULTY: Teddy Sullivan, CPA
CLASS: Shoperations
In this engaging podcast episode, Scotty welcomes back Teddy Sullivan, CPA, for a discussion spanning various topics crucial for firm growth and success. From firm acquisition to transitioning to the cloud, Teddy shares insights into fixing systems, pricing strategies, and fostering a culture of gratitude for financial freedom.
Shout Outs:
Chad Davis, Ryan Lazanis, Dave Emmerman, Xero, Chris Farrell, Liscio,
00:03:02 Introduction
00:05:43 Firm Acquisition
00:09:01 Buying Another Firm
00:12:18 Transitioning from Desktop to Cloud
00:17:47 Fixing Systems and Pricing before Automation
00:24:04 Financial Freedom
00:25:30 Freedom Through Gratitude
00:28:48 Helping the Team
00:30:21 The Inspiration to Work
00:37:51 Teddy's Growth Plans
00:39:41 The Team Structure
00:42:36 Offshore Outsourcing Discussion
00:49:21 Goals for the Firm
00:53:52 Words of Wisdom from Teddy
00:55:23 Conclusion
193 QuickBooks and Beyond: Adventures in Accounting (feat. Alicia Katz Pollock)
Episode 193
FACULTY: Alicia Katz Pollock
CLASS: #TechTime
TITLE: QuickBooks and Beyond: Adventures in Accounting
In this podcast, Scott interviews Alicia Katz Pollock, a seasoned technology trainer at Royalwise Solutions Inc. They discuss Alicia's experiences in training, bookkeeping, being on the Intuit Roadshow, and mind opening experiences with traditional medicines.
On the Road with Intuit's Roadshow
Mac Trainer
The Origin of Royalwise
The Quickbooks Community
Being On Stage at Quickbooks Connect
Learning Management System
Bookkeeping at Royalwise
Challenges in Training Bookkeepers
A Pioneer of Zoom
Opening the Mind
Future Visions
The Team
Opening the Mind
Teaching as a Creative Outlet
Words of Wisdom
Shout Outs:
Laura Redmond, Michelle Long, Alison Ball, Aaron Walsh Dyer, Liz Scott, Bryce Forney, Stacey Kildall, Heather Satterly, Jennifer Dymond, Jeff Black, the Royalwise team, Cypher Learning, Quickbooks Trainer Writer Network
[00:02:09] On the Road with Intuit's Roadshow
[00:04:03] Mac Trainer
[00:06:57] The Origin of Royalwise
[00:08:07] The Quickbooks Community
[00:12:27] Being On Stage at Quickbooks Connect
[00:16:42] Learning Management System
[00:19:36] Bookkeeping at Royalwise
[00:22:19] Challenges in Training Bookkeepers
[00:23:58] A Pioneer of Zoom
[00:27:18] Opening the Mind
[00:30:49] Future Visions
[00:35:48] The Team
[00:38:36] Opening the Mind
[00:41:59] Teaching as a Creative Outlet
[00:43:12] Words of Wisdom
192 Teaching Bookkeepers and Tax Preparers to Communicate Better (feat. Nancy McClelland, CPA)
Episode 192
FACULTY: Nancy McClelland, CPA
CLASS: #TheGuide
TITLE: Teaching Bookkeepers and Tax Preparers to Communicate Better
In this podcast episode, Scott interviews Nancy McClelland, CPA, Owner of Nancy McClelland LLC, also known as The Dancing Accountant. The conversation covers the origin story of The Dancing Accountant, all the way to tax season in Mexico. They discuss the rivalry between bookkeepers and tax preparers, biases in the accounting profession, and dispelling perceptions versus the reality of being a professional.
Origin of the DancingAccountant
How Nancy became an Accountant
The Bookkeeper and Tax Preparer Rivalry
Challenges of Becoming a CPA
Biases in the Profession
Banding Together to Help Small Businesses
Perception vs Reality: Not Being a Unicorn
Compassion
Tax Season in Mexico
Shout Outs:
Blake Oliver, Gaynor, Nayo Carter-Gray, John Garrett, Randy Crabtree, Twyla Verhelst, FreshPAC, DigitalCPA, Quickbooks Connect, SleeterCon, Bridging the Gap, NATP
[00:02:09] Origin of the DancingAccountant
[00:08:04] How Nancy became an Accountant
[00:14:47] The Bookkeeper and Tax Preparer Rivalry
[00:17:05] Challenges of Becoming a CPA
[00:21:25] Biases in the Profession
[00:25:32] Banding Together to Help Small Businesses
[00:27:30] Perception vs Reality: Not Being a Unicorn
[00:43:56] Compassion
[00:56:26] Tax Season in Mexico
191 Position Your Firm with Confidence and Patience (feat. Bilal Mehanna, CPA)
Episode 191
FACULTY: Bilal Mehanna, CPA
CLASS: #SocialStudies
TITLE: Position Your Firm with Confidence and Patience
In this podcast episode, Scotty interviews Bilal Mehanna CPA, President of Mehanna Advisors, and Co-Host of the podcast "From Zero to Millions." The interview consists of insights into finding a niche, pricing, scalability considerations, challenges encountered during growth phases, strategies for talent acquisition overseas, and much more.
Introducing Bilal
Becoming an Accountant
Finding a Niche
Pricing
Scalability
Ignition is a Decentralized Organization
Growing Pains
The Firm
Finding Talent Overseas
Benefits of Being an Accountant
Patience
Screening Clients
BOI Reporting
Accounting Podcasts
Final Thoughts
Shout Outs: Kelly Rohrs, Brandon Hall, Xero
[00:02:09] Introducing Bilal
[00:06:24] Becoming an Accountant
[00:10:13] Finding a Niche
[00:17:07] Pricing
[00:18:30] Scalability
[00:20:49] Ignition is a Decentralized Organization
[00:24:37] Growing Pains
[00:26:33] The Firm
[00:30:49] Finding Talent Overseas
[00:33:11] Benefits of Being an Accountant
[00:37:12] Patience
[00:39:21] Screening Clients
[00:41:09] BOI Reporting
[00:47:23] Accounting Podcasts
[00:53:24] Final Thoughts
190 Transitioning from CEO to Chairman of the Board at my Accounting Practice
Episode 190
FACULTY: Ed Mendlowitz
CLASS: #Shoperations
TITLE: From CEO to Chairman of the Board
In this episode, we flip the script and Ed Mendlowitz interviews Scotty "OKR,". Explore Scotty's journey, from initial inspirations to firm growth, unveiling key strategies for client connections, niche development, and innovative billing approaches. Gain valuable insights into client engagement, consultancy services, and OKR’s.
Reminiscing
Scott's Firm
What got Teddy into all of this?
How is Scott Organized?
Keeping in touch with clients
Growth of the Firm and the Podcast
Passing Along Knowledge
Developing a Niche from a General Practice
Being a Xero Homer
Engage
What's in the future?
Consult
What to Do with Time Sheets instead of Billing
Ron Baker's OKR's
Key Takeaways
189 Earning Trust with the Accountants of America (feat. Seth Fineberg)
Episode 189
FACULTY: Seth Fineberg
CLASS: #TechTime
TITLE: Earning Trust with Accountants in America
Scotty engages in a podcast discussion with Seth Fineberg, the Founder of Accountants Forward, where they discuss his journey into journalism in the accounting space, the withdrawal of Accounting Web, AI, and how Tech Companies should sell to accountants.
Introducing Seth
How Seth got into Accounting
Getting into Accounting Web
Taking on Accounting Web
The Realities of the Automated Practice
Advisory and CAS
The Fall of Accounting Web
Seth's Next Move
AI is not Replacing People
Seth's Takeaways
Client Advisory Services
Shout Outs:
Matthew May, Kenji Kuramoto, Shirrell Williams, Nayo Carter-Gray, Clayton Oates, Randy Johnston, Randy Crabtree, Acuity, Xero, Bridging the Gap, Jirav, Botkeeper
188 Creating Accounting Client Avatars (feat. JJ Littrell)
Episode 188
FACULTY: JJ Littrell
CLASS: #SocialStudies
TITLE: Creating Accounting Client Avatars
In this podcast episode, Scott interviews JJ Littrell, CFO at Tuatara. The conversation spans JJ's unconventional entry into accounting through the FBI, experiences with Elliot Davis and Starmount, insights into balancing parenting and business growth, the genesis of Tuatara, managing multiple agencies under one practice, establishing an institute, similarities between accountants and dentists, considerations about partnerships, and the importance of identifying client avatars.
JJ Got into Accounting through the FBI
Elliot Davis and Starmount
Parenting versus Growing a Business
The Origins of Tuatara
Two Agencies, One Practice
Building an Institute
Creating A Community Platform with Value
Similarities between Accountants and Dentists
Partnerships
Dealing with Conflict in Partnerships
Advice for Generalist Dentists
Finding your Client Avatar
Shout Outs:
Thinkific, Ryan Reynolds
187 AI Horror Stories: Shining a Light on the Dark Side of AI
Episode 187
FACULTY: Ashley Francis, Byron Patrick, Korey Cournoyer, Keila Hill-Trawick
CLASS: #TechTime
TITLE: AI Horror Stories: Shining a Light on the Dark Side of AI
In this podcast episode, Scotty hosts a panel featuring Ashley Francis, Byron Patrick, Korey Cournoyer, and Keila Hill-Trawick. They discuss the role of artificial intelligence (AI) in the accounting industry. The conversation touches on various facets of AI implementation, its impact on different firms, practical applications, concerns regarding security, as well as the question of whether AI will replace human accountants.
Introduction
What is Accounting High
AI the Monster - At Keila's Firm
AI at Korey's Firm
How Byron Uses AI
How Ashley Uses AI at Her Firm and Microsoft Copilot
Is AI Going to Replace Us?
Practical Uses of AI
Security Concerns and AI Hygiene
Training the Model
ChatGPT Plugins
Unique CPA Rap
Shout Outs:
Jason Staats, Randy Crabtree, Bridging the Gap Conference, Microsoft Copilot, Appstream, The Growth Lab, Otter AI, Firefly AI, ChatGPT, MailChimp, Zapier, Make
186 A Parable about Winning and Learning (feat. Greg & Jessica Daley)
Episode 186
FACULTY: Greg & Jessica Daley
CLASS: The Guide
TITLE: A Parable about Winning and Learning
Join us for a conversation with Greg and Jess Daley, the founders of Parable. The discussion delves into their unique journey as a couple in business, the origins of their firm, swing dancing, the integration of work and personal life, and the guiding principles shaping their company's future.
Introduction
Couple Business Pairs
How Swing Dancing Brought Them Together
Roles in the Firm
Parable
Early North Star
Roles and Coaches in the Early Days
Work Life Integration
EOS and Dance
Rock Step
Training an Integrator
Times of Chaos and Peace, The Frying Pan and Crockpot
Hard Numbers
The Future and Giving
Running a firm without Ego
Italy Expensify
Conclusion
Shout Outs:
Traction by Gino Wickman, Profit First by Mike Michalowicz, Simple Numbers by Randy Crabtree, Expensify
185 Go Full Send and Build Epic Sh!t (feat. Roman Villard, CPA)
Episode 185
FACULTY: Roman Villard
CLASS: #Shoperations
TITLE: Go Full Send and Build Epic Sh!t
In this podcast episode, Scott interviews Roman Villard, the founder of Full Send Finance. Roman shares his entrepreneurial journey, discussing the backstory behind his firm, its community-building aspect, and the values that drive its growth. The conversation delves into Roman's departure from his previous job, the origins of the Full Send brand, and his vision for the future of the company.
Introduction
The Backstory
The Firm
Why Public Accounting?
Long Hair
Building a Community
Origin of Full Send Brand
How Roman Left His Old Job
The First Client
Hard Numbers
Partnership and Community
Impact vs Greed
Growth Numbers
Tech Stack
The Future of Full Send
Shout Outs:
Matthew, Kenji, Acuity, Drink While You Think, Warren Buffet, Karbon, Financial Sense, Xero, Quickbooks, Gusto
184 How to Say No (feat. Enrico Palmerino, Elizabeth Manso, Michael Hso, and Marianne Fischer)
Episode 184
FACULTY: Enrico Palmerino, Elizabeth Manso, Michael Hso, and Marianne Fischer
CLASS: #TheGuide
TITLE: How to Say No
In this podcast episode, Scott interviews a diverse group of accounting professionals: Enrico Palmerino, Elizabeth Manso, Michael Hso, and Marianne Fischer. The discussion revolves around their individual visions, experiences, and insights as business leaders. They share their journeys, the importance of helping others, and most importantly, how to say no.
Introducing, Elizabeth, Enrico, Michael
Vision
Enrique's Vision
Michael's North Star
Introducing Marianne the Speaker
Regretting saying Yes
Enrico on Regret
Michael's Road to 9 Figures
Selfishly Help Others
Finding a Partner
How To Say No
Shout Outs:
Josh Jeffries, Vivid Vision by Cameron Herrold
183 What is Reasonable Compensation? (feat. Paul Hamann)
Episode 183
FACULTY: Paul Hamann
CLASS: #TechTime
TITLE: What is Reasonable Compensation?
In this podcast episode, Scott interviews Paul Hamann of RCR Reports. The episode dives into the complex topic of reasonable compensation and the challenges surrounding it, presents his innovative solution, and highlights the multiple use cases for RC Reports.
What is Reasonable Compensation?
Is 2/3 Reasonable?
The Compensation Issue
Paul's Solution
Reasons to use RC Reports
More Use Cases for RC Reports
Why It May Be Better to not be a CEO
More Use Cases
182 AI is a Calculator for Words (feat. Davis Bell)
Episode 182
GUEST FACULTY: Davis Bell
CLASS: #TechTime
TITLE: A.I. is a Calculator for Words
In this podcast episode, Scott interviews Davis Bell, the CEO of Canopy. The episode explores the fascinating world of Artificial Intelligence (AI) and its applications, ranging from accounting to creative endeavors. It discusses the potential benefits and challenges associated with the integration of AI into our lives.
Introduction
Intro to A.I.
The Calculator for the Other Side of Your Brain
Where's Our Robot Dogs?
A.I. in Accounting
What Problems A.I. Might Solve
Using A.I. to Write Raps
Drawbacks and Growing Pains
Conclusion
181 D.A.R.E. Psychedelic AH After School Special (feat. Evan Eneman and Amber Setter, CPA)
Episode 181
FACULTY: Evan Eneman and Amber Setter
CLASS: #AccountingHighGuide
TITLE: AH D.A.R.E. Psychadelic After School Special
In this special D.A.R.E.-themed podcast episode, Scott interviews Evan Eneman, Founder of Sands Lane Capital, and Amber Setter, CEO of Conscious Public Accountants. The episode begins with a candid discussion between Scott and Amber Setter on the topic of the growing interest in the therapeutic potential of psychedelics and healing in the accounting industry. Then Scott and Evan Eneman, Founder of Sands Lane Capital and Fiorello, talk about Snoop Dog and engaging, drug education, the lifestyle niche, the legal landscape of substances and how to open conversations at work around psychedelics.
Scott and Amber on Drugs
Psychedelics Getting FDA approval
Finding What's Best for You as an Individual
People in Need of Healing in the Accounting Industry
What is a drug?
Introducing Evan
Working with Snoop Dog
Talking about Drugs
Reasons that People Use Substances
Importance of Education
The Business of Drugs
The Lifestyle Niche and How it Connects to Drugs
The Legal Landscape
It's Always Personal, not Just Business
How to get educated and start conversations
Conclusion
Shout Outs:
How to Change Your Mind by Michael Pollan, Forbes, Zynga, Marijuana Moment
180 Hiring Leaders that Inspire (feat. Eileen Adao)
Episode 180
FACULTY: Eileen Adao
CLASS: #VarsityTips
TITLE: Hiring Leaders that Inspire: The ility's of Leadership
In this podcast episode, Scott interviews “Coach” Eileen Adao, Vice President of Strategy & Partnerships at Glean AI. The conversation revolves around leadership and the crucial attributes that define effective leaders. The episode delves into practical questions to ask during interviews and how to prepare to be interviewed.
Eileen’s story
Eileen's list of important qualities for hiring and creating leaders
Identifying skills and characteristics that define leaders
Practical questions to ask during interviews to assess leadership qualities
Tips for preparing to be interviewed
Attributes of a good leader are outlined, including passion, self-awareness, and problem-solving skills.
The importance of likeability and relatability for effective leadership.
The hunger to learn and the role of emotional intelligence in leadership
Authenticity and vulnerability
The episode concludes with a review of the key points discussed
Shout Outs:
Xero, Glean AI, Dave Olsen, Asana, Quickbooks, Ed Mendelowitz
179 The Art of Radical Conversations (feat. Jody Padar, CPA)
Episode 179
FACULTY: Jody Padar
CLASS: #TheGuide
TITLE: The Art of Radical Conversations
In this podcast episode, Scott interviews Jody Padar, also known as "The Radical CPA," who currently serves as the VP of Tax Strategy & Evangelism. The episode delves into Jody's journey from high school accounting competitions and Tax Twitter to taking over her father’s firm.
Introducing Jody Padar
Jody in High School
Early Tax Twitter Peer Group
Forward Thinking
Taking Over Her Father's Firm
Changing Pricing
Being a Mother and an Entrepreneur
How Jody's Dad Helped Her
Passion for Accounting
The Art of Conversation
Will the AICPA Stick around?
CPA vs EA
Next Things for Jody
Shout Outs:
Jason Ackerman’s Dad, Nayo Carter-Gray, Jason Blummer, Jason Staats, Ron Baker, Mark Koziel, Tom Hood, Shana Chapman, Michael Hsu, Chris Farmand, Drew Carrick, Anderson Consulting, Engage, Botkeeper, Zappos, Sage, Xero, April, Monday, AICPA
178 Recognizing Patterns of Fear in Accounting (feat. Jackie Meyer, CPA)
Episode 178 FACULTY: Jackie Meyer, CPA CLASS: #TheGuide TITLE: Recognizing Patterns of Fear in Accounting In this podcast episode, Scott interviews Jackie Meyer, CPA, the Founder of TaxPlanIQ.com, TaxPlanningMasterclass.com, and Certified Concierge Accountant mastermind classes. Jackie shares her path to becoming an accountant and her involvement with the Intuit Tax Council. The episode delves into the dynamics of visionaries and integrators, along with the distinctions between being a coach and a counselor. Introducing Jackie How Jackie Became an Accountant Exposure to poor leadership in the accounting field Jackie's journey from starting a CPA practice to selling it The establishment of TaxPlanIQ The ROI Tax Planning Method Jackie's involvement with the Intuit Tax Council and her interest in tech and software The dynamics of visionaries and integrators Distinctions between being a coach and a counselor Jackie's goals for coaching accountants and her experiences with TaxPlanIQ The challenges of training an integrator and the struggle with being a people pleaser Jackie reflects on managing work, life, and creativity, including her role as a parent. Gender Representation Controversies and Writing Books Conclusion Shout Outs: Chuck, Jim Buffington, Stephanie Friswell, Brad Smith, Brene Brown, Tatiana Sawyer, Ed Kless, Ron Baker, Scaling New Heights, ProConnect Tax Online, Intuit Tax Council, Xero
177 Self-Transformational Accounting Leadership (feat. Amber Setter, CPA)
Episode 177
FACULTY: Amber Setter
CLASS: #AccountingHighGuide
TITLE: Self-Transformational Accounting Leadership
In this enlightening episode, Scott sits down with Amber Setter, a transformative figure in the accounting industry, to discuss the intricacies of transformational leadership. Amber, known for her role as the Chief Enlightenment Officer at Conscious Public Accountants, shares her journey from her challenging high school years to her work in coaching high-level leaders in accounting firms and her advocacy for a holistic approach to leadership. The episode delves into a variety of thought-provoking topics like mindset, leadership styles, and burnout.
Introducing Amber
High School Experiences and the Love of Learning
Choosing the Right Career Path
Reflecting on Amber's Ideal Audience
New World Leadership vs Old Mindset
The Importance of Original Ideas and Adult Development theory
The Self-Transforming Mind
Continued Self Transformation
Recruiting and the Job Market
Licenses as the Gold Medallion
The AICPA
Shout Outs:
Robert Keegan, Lisa Leahy, Dissolution of the Ego by Ray Dalio, How to Change Your Mind by Michael Pollan, Leadership on the Line by Martin Linsky and Ronald Heifetz
176 Respecting Diversity and Inclusion in Accounting, and Learning about Equity (feat. Richard Roppa-Roberts & Dave Kersting)
Episode 176
FACULTY: Richard Roppa-Roberts and Dave Kersting
CLASS: #AccountingHighGuide
TITLE: Respecting Diversity and Inclusion in Accounting, and Learning about Equity
In this podcast episode, Scott interviews Richard Roppa-Roberts and Dave Kersting from Quasar Cowboy & Roundtable Labs. They discuss various topics, including the dynamics of partnerships and co-firming, the importance of diversity and inclusion, and creating safe spaces for authentic interactions.
Introducing Richard and Dave
Richard the outside eye
The Start of Roundtable
How Dave met Richard
Roundtable as a Vendor Free Zone
Partnerships, Co-Firming, Dating and Marriage
Diversity and Inclusion in Roundtable
Biases Against The Gay Community
Coming Out as a Rapper
Roundtable Gives a Place to be Yourself
A Discussion on Equity
Creating Safe Spaces
Summary
Shout Outs:
Thrival, Xero, Quickbooks, Intuit, Jonathan Bellow, Kenji Kuramoto, Matthew May, Tanya Schulte, Scaling New Heights, Quickbooks Connect, Tax Twitter, Liz Scott, Stacey Killwell, Gusto, Fresh Books, Nayo Carter-Gray, Liz Mason
175 Keep it Simple and Let Your Mind Rewind (feat. Randy Johnston)
Episode 175
FACULTY: Randy Johnston
CLASS: #TechTime
TITLE: Slow Down and Let Your Mind Rewind
In this podcast episode, Scott interviews Randy Johnston, a well-known programmer and Co-Founder of K2 Enterprises. Randy shares insights into the evolution of technology, from twenty pound portable computers to A.I. search engines as well as their impact on the accounting and creative spheres.
Randy Johnston, Co-Founder of K2 Enterprises, is introduced
His early involvement with accountants and technology
The evolution of technology, twenty pound portable computers to A.I. search engines
The origin of the name "K2 Enterprises"
A.I. and creativity, highlighting its potential applications.
Use of A.I. to automate mundane tasks and improve efficiency
The power of global collaboration and working together around the world
Randy recommends books
The interconnectedness of software and its implications for the industry
Enabling and hindering factors of cloud software in accounting are discussed.
The importance of learning from past mistakes and the impact of technology on outsourced work
Randy leaves the listeners with parting advice
Shout Outs:
Adrian Burgess, Unlocking the Power of Sleep and Dreams by Matthew Walker, The Metaverse: And How It Will Revolutionize Everything by Matthew Ball, What to Eat and When by Michael Croupagne, Xero, Lucert, ProConnect, ProSystemTex, Access Tax, QuickBooks
174 The Accountrepreneur's Dilemma (feat. Trevor McCandless, CPA)
Episode 174
FACULTY: Trevor McCandless, CPA
CLASS: #Shoperations
TITLE: The Accountrepreneur's Dilemma
In this podcast episode, Scott interviews Trevor McCandless, also known as "Coach Sweet Tea," the owner of Fusion CPA. The episode begins with an introduction to Coach McCandless and his background as a serial entrepreneur founding multiple businesses. He shares the story behind the inception of Fusion CPA and discusses the challenges and growth pains the firm experienced.
Introducing Coach McCandless
Founding Businesses
Trevor’s background as a serial entrepreneur and founding of various businesses
The Origin of "Fusion"
Starting Fusion CPA
The challenges and growing pains faced by Fusion CPA
NetSuite
The role of NetSuite in the firm's evolution and the process of rebranding and niching for NetSuite services
Trevor and Scott talk about the challenges of stepping away to allow the firm to grow and thrive
Balancing Company and Employee Visions
Why is the Firm in Puerto Rico?
EO Bobbleheads
Words of wisdom from Scott and Trevor
Shout Outs:
David Leary, Kenji, McKinsey, Accounting Salon, NetSuite, Xero, QuickBooks, Microsoft Dynamics
173 Growing a Profitable Remote CFO Accounting Firm (feat. Jody Grunden, CPA)
Episode 173
FACULTY: Jody Grunden
CLASS: #GuidePosts
TITLE: Growing a Profitable Remote CFO Accounting Firm (feat. Jody Grunden, CPA)
In this podcast episode, Scott interviews Jody Grunden, CPA, co-founder of Summit CPA Group and author of two books, to discuss various topics related to running an accounting practice and building virtual CFO services, dressing "professionally", and niching down.
Introduction and an update on recent developments since the last interview.
The origin story of Jody’s Hawaiian shirts
Scott shares his similar wardrobe story
Discussing the evolution of “professional attire” in the accounting profession
Exploring the benefits and challenges of running a remote accounting firm
The importance of finding a niche and specializing in the industry
Creating CFOs from accountants within the firm and the training and development process
Utilizing retreats and building a strong company community
Addressing the resistance to change in the accounting industry and the need for adaptation
Insights into the day-to-day operations and growth goals at Summit CPA Group
Scott and Jody discuss the acquisition of cloud firms, venture capital, and private equity
Shout Outs:
Tommy Bahama, Accounting Salon, Kenji Kuramoto, AICPA, Karbon, Dave Barrett, Matthew May, Acuity
172 The Trusted Cheese of Accounting (feat. Hector Garcia, CPA) | #SocialStudies
Episode 172
Accounting High is supported by our Booster Club
Thank you G-ACCON - Check em out, 14 day free trial, go to accon.services
FACULTY: Hector Garcia, CPA
CLASS: #SocialStudies
TITLE: The Trusted Cheese of Accounting
In this podcast episode, Scott interviews Hector Garcia, a CPA and QuickBooks Trainer for Quick Bookkeeping & Accounting LLC. They talk about "Best Buy Cheese" and Hector’s journey from working in retail to transitioning into banking and eventually becoming a CPA and YouTuber.
Hector introduced
An amusing anecdote about "Best Buy Cheese"
Hector's career journey is discussed, starting from retail and transitioning into banking.
How Hector and his wife started a bookkeeping business
The start of Hector's YouTube career
How Hector gathers new ideas for YouTube content and uses the platform to attract clients
How Hector split up his businesses and handles advisory services
The two discuss building a personal brand
The episode concludes with the story of how Scott and Hector first met
Shout Outs:
Jason Staats, Ron Baker, QuickBooks, ADP, Anchor, Ignition, Content Hub
171 The Fearless Unicorn of Accounting Firm Mergers (feat. Amy Walker, CPA)
Episode 171
FACULTY: Amy Walker
Accounting High is supported by our Booster Club
Thank you LiveFlow! LiveFlow - Advanced financial reporting on autopilot. LiveFlow turns your spreadsheet into a scalable, real-time FP&A platform, check them out:
https://www.liveflow.io/partnerships/accounting-high
Get 20% off for 3 months with promo code HIGH
In this podcast episode, Scott interviews Amy Walker, Co-Founder, and Director of CAS at Walker and Glantz PLLC. She shares insights into her journey from working at a Big Six Firm to being on the Intuit Advisory Council and also … Buc-ee's.
Amy is introduced and we hear a message from her firm partner, Paul Glantz
Amy's journey into accounting is explored, highlighting her background as the daughter of a CPA and her experience at a Big Six Firm.
The podcast offers a sneak peek into Dan Luthi's Shop Class
Origin of the title: Fearless Unicorn in Accounting
Amy's involvement on the Intuit Advisory Council is explored
The decision to merge her firm and the dynamics of the partnership with Paul Glantz
Strategies for getting out of no man's land and managing email communication
Firm hard numbers of Amy’s firm
Talks about the Accounting High Drill Team
Amy shares her experiences of working from home
Scott’s Buc-ee's Story
The Latest Accounting Rap
Shout Outs:
Paul Glantz, Gusto, Dan Luthi, Intuit, Xero, Julie Sharp, Jason Blummer, Karbon, Akilah, Logan, Miguel, Wade, Randy, The Unique CPA, Scaling New Heights, Buc-ee's
170 Accelerating Impact by Thinking Differently (feat. Michael King, CFO)
Episode 170
Accounting High is supported by our Booster Club
Thank you G-ACCON - Check em out, 14 day free trial, go to accon.services
FACULTY: Michael King
TITLE: Accelerating Impact by Thinking Differently
In this podcast episode, Scott interviews Michael King, the founder of the CFO Accelerator. They discuss why and how firms should add fractional CFO services. Michael addresses common fears about adding CFO services and how to offer perspectives, challenges, and unconventional thinking to clients.
Michael's firm specializes in accelerating impact and providing fractional CFO services
How Michael addresses specific industry verticals
Michael shares the impetus behind starting the CFO Accelerator and how it relates to empowering employees and launching new projects
Problems faced by the firm are discussed, leading to the discovery of G-ACCON as a viable solution
Discussion of G-ACCON and tech stack advice
CFO services and the unique value they bring to businesses
Marketing strategies and teamwork considerations
The importance of hiring a front-facing CFO
Michael's firm industry verticals
Common fears about adding CFO services
The distinctions between CFOs and bookkeepers are discussed to understand their respective roles
Being a Cheerleader, Teacher, Challenger, and the Disagreer for Clients
Advice on the stages to stand on for professional growth and social media presence
Shout Outs:
G-ACCON, Upwork, Karbon, Ignition, Xero, Corvee
169 (PX5) Continuity: Creating a Company Operating System | #Varsity
Episode 169
FACULTY: Dave Olsen
CLASS: #VarsityTips
TITLE: People Experience Pt 5 (PX5) Continuity: Creating a Company Operating System
In the final episode of our People Experience Series on VarsityTips, Scott interviews “Coach” Dave Olsen from Nimbl, focusing on optimizing continuity and company operations to enhance the overall people experience. The episode covers various aspects of building a strong team, including sourcing talent, defining the tech stack, and streamlining meetings for maximum productivity.
Introduction
Explaining continuity as the catch-all category to enhance people experience
Explaining the Company Operating System for smoother operations.
Leveraging asynchronicity for increased focus and flexibility.
Defining the tech stack as a hierarchy of urgency for efficient workflow.
Making meetings more useful by defining their purpose and structure.
Emphasizing the importance of clear documentation for better collaboration.
Sourcing talent from within the organization to build a strong team.
Proactively reaching out to potential hires to expand the talent pool.
Developing scalable recruiting systems to manage the hiring process effectively.
Defining the recruiting demographic and screening potential candidates.
Involving the entire team in the interview process before skills assessment.
Summarizing the episode and providing additional resources.
How to reach Dave
Shout Outs:
Slack, Zoom, Front, Karbon, Asana, Confluence, Shane at Nimbl, Radical Candor, what you do is who you are by Ben Horowitz, A World Without Email by Cal Newport
168 Be Our Guest, Find Your Niche (feat. Chris Macksey, CEO)
Episode 168
Accounting High is supported by our Booster Club
Thank you G-ACCON - sign up for your 14 day free trial, go to accon.services
FACULTY: Chris Macksey
TITLE: Be Our Guest, Find Your Niche
In this podcast episode, Scott interviews Chris Macksey, CEO of Prix Fixe Accounting, and explores various aspects of running an accounting firm, finding a niche, and how his firm adapted to the challenges of the COVID-19 pandemic.
Introduction to Chris Macksey and Prix Fixe Accounting
Finding a niche in serving the restaurant industry
Chris's journey into the accounting field
Transitioning to focus on the restaurant niche and its impact on legacy clients
Chris's role as CEO
Exploring new business models for running accounting practices
The importance of setting the right tone for clients
Navigating the challenges of the COVID-19 pandemic and bouncing back
Valuable advice from Chris for other accounting professionals
Shout Outs:
Xero, QuickBooks, Lucy Pavlok, Carolyn Jones, Sarah at Prix Fixe Accounting
167 Accountants in the Seams of Technology (feat. Liz Wilke) | #Economics
Episode 167
FACULTY: Liz Wilke, PhD
CLASS: #Economics
TITLE: Accountants in the Seams of Technology
In this podcast episode, Scott interviews Dr. Liz Wilke, the Principal Economist at Gusto. They discuss a wide range of topics related to the economy, labor market, hiring practices, and the impact of artificial intelligence on the workforce. Liz provides valuable insights into consumer spending metrics and also offers advice for accountants. The episode concludes with a discussion about the advantages of offering 401k's.
Introducing Liz Wilke, PhD
Data available to Gusto and its significance for accountants and small businesses
Discussion of "Economy Explained"
A look at the current state of the economy
Discussion of the current labor market, its dynamics, and challenges
Scott and Dr. Wilke discuss international hiring strategies
Liz explains dissecting jobs as a way to adapt to changing economic conditions
The impact of Artificial Intelligence on jobs and the workforce
Scott and Dr. Wilke delve into various industries' struggle to find qualified employees
Changes in tipping practices and their economic implications are explored
Metrics on consumer spending are presented
Liz offers valuable advice for accountants on what to look out for in the current economic landscape
Finally, the advantages of offering 401k's are discussed, emphasizing their significance for businesses and employees alike
Shout Outs:
Gusto, Zapier, Scaling New Heights, Karbon, Square, Toast
166 (PX4) Competency: Creating Performance | #Varsity
Episode 166
FACULTY: Dave Olsen
CLASS: #VarsityTips
TITLE: People Experience Pt 4 (PX4) Competency: Creating Performance
In this podcast episode, Scott interviews “Coach” Dave Olsen from Nimbl for the fourth episode of the People Experience VarsityTips series. The episode covers strategies for reviewing employee performance, effective employee training methods, and approaches to fair and competitive employee compensation, including variable pay and benefits.
Introduction
Implementing performance agreements before hiring to align expectations and goals.
Regular check-ins to assess employee well-being and provide support as needed.
The role of leaders as multipliers in empowering and developing their teams.
Discussion of Radical Candor by Kim Scott
Strategies for reviewing employee performance, including constructive feedback and goal setting.
Effective employee training methods to enhance skills and knowledge.
Approaches to fair and competitive employee compensation, including variable pay based on performance.
The significance of providing employee benefits to attract and retain top talent.
Balancing work and lifestyle considerations to promote a healthy work-life integration.
Summarizing the key takeaways for creating an exceptional people experience within organizations.
Shout Outs:
Kenji, Matthew, Niks, GitLab, Gusto, Acuity, Radical Candor by Kim Scott
165 Arrested Development Accountant (feat. Sabrina Cook, CPA) | #SocialStudies
Episode 165
Accounting High is supported by our Booster Club
Thank you LiveFlow! LiveFlow - Advanced financial reporting on autopilot. LiveFlow turns your spreadsheet into a scalable, real-time FP&A platform, check them out:
https://www.liveflow.io/partnerships/accounting-high
Get 20% off for 3 months with promo code HIGH
FACULTY: Sabrina Cook
CLASS: #SocialStudies
TITLE: Arrested Development Accountant (feat. Sabrina Cook, CPA)
In this podcast episode, Scott interviews Sabrina Cook aka “Ira Gilligan”, a CPA, Tax Adviser, and Fractional CFO from North Carolina. They delve into Sabrina's journey and discuss her experience working with small businesses, transitioning to a new firm, and her online presence on Tax Twitter and her alter ego.
Introducing Sabrina
Sabrina's high school years.
Exploring Sabrina's college education
How Sabrina found her way into public accounting and began working with small businesses.
Scott and Sabrina discuss their personal journeys with ADHD
Tax Twitter and Sabrina's persona as Ira Gilligan.
How Sabrina navigated finding her first clients and the expansion into serving remote clients.
Developing processes and strategies for growth as the firm expands.
Sharing favorite online educators
Mindset shifts related to purpose, intention, and the delegation of tasks.
The importance of being open and authentic
Shout Outs:
Ryan Lazanis, Jason Staats, Will Hamilton, SmartPath, Nicole Davis, Lorilyn Wilson
164 Build a Practice that gives you more Money, Time, and Freedom (feat. Reza Hooda, FCA)
Episode 164
Accounting High is supported by our Booster Club
Thank you G-ACCON - Check em out, 14 day free trial, go to accon.services
FACULTY: Reza Hooda
CLASS: #GuidePosts
TITLE: Build a Practice that gives you more Money, Time, and Freedom
In this episode, Scott interviews Reza Hooda, founder of Capture Accounting and the Profitable Accounting Community. They discuss Reza's book, "The Four Pillars," the journey of writing and publishing it, the parallels between Scott's and Reza's entrepreneurial journeys, the importance of intentionality and prioritizing health and routine, self-development, and much more.
Check out Reza's new book "The Four Pillars"
Scott introduces Reza aka The RZA
Discussion of Reza's book, "The Four Pillars," and the process of writing and publishing it.
Discussion of parallels between Scott's and Reza's entrepreneurial journeys and the challenges they have faced.
Exploring the journey of bringing Reza's book to the world and reaching a wider audience.
A typical day in Reza's life and his routines.
Discussion of the importance of intentionality, prioritizing health, and establishing effective routines.
Discussion about self-development.
Reza shares strategies for motivating and inspiring knowledge workers.
Reza talks about failures, difficulties, and roadblocks on his entrepreneurial journey.
Discussion on benefits of niche-ing down and how Reza has implemented it in his own businesses
The Turkish Barber story
Final thoughts and takeaways.
Shout Outs:
Drive by Dan Pink, Work Sucks by Kylie Resler, Atomic Habits by Simon Sinek, Ron Baker, Mark Wickersham, Patrick Langeoni, Victor Antonio, Tiagio Forte, Xero, Notion
163 (PX3) Coaching: Creating Leaders | #Varsity
Episode 163
FACULTY: Dave Olsen
CLASS: #VarsityTips
TITLE: People Experience Pt 3 (PX3) Coaching: Creating Leaders
As an owner, you get to choose your role in the business and build an organizational structure around that. In this podcast episode, Scott interviews “Coach” Dave Olsen from Nimbl for the third episode of the People Experience #VarsityTips series. They delve into the concept of coaching as a part of RAP (Running an Accounting Practice) versus MAP (Managing an Accounting Practice).
Introduction
Exploring the challenges faced during the transition from growth to scaling.
Differentiating between MAP and RAP
Understanding the corporate model and its implications for the organization's culture.
How to initiate the process of building a new model that prioritizes people experience.
The significance of accountability charts in clarifying roles and responsibilities within the organization.
The role of a coach in supporting the team and facilitating their growth and development.
Giving individualized attention to team members and understanding their unique needs and aspirations.
Managing the individual careers of team members to ensure their professional growth and satisfaction.
How to measure success and find fulfillment in both professional and personal aspects of life.
Shout Outs:
Nimbl, Accounting Salon, How Will You Measure Your Life Clayton Christianson, The E-Myth by Michael Gerber
162 How to Run an Accounting Practice (How to RAAP) Pt 1: Introducing the AH Textbook (feat. Terrell Turner, CPA)
Episode 162
Accounting High is supported by our Booster Club
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FACULTY: Terrell Turner
CLASS: #How2RAP
TITLE: How to Run an Accounting Practice (RAP) Pt 1: Introducing the Book
In this podcast episode, Scott interviews Terrell Turner, the Accounting High Librarian, for the first episode of "How to RAP." The episode explores the parallels between rap music and the accounting profession, discussing the need for accountants in the face of new technology and the importance of adopting a client-centric approach.
An introduction to the book and its relevance to the accounting profession.
The reveal of the book's title, which sets the stage for the discussion.
Drawing parallels between rap music and the accounting profession, highlighting the importance of storytelling and creativity.
Exploring the evolving role of accountants in the face of technological advancements and automation.
Bridging the gap between traditional management accounting and the new era of advisory services.
Strategies for helping clients and providing value-added advisory services.
The concept of looking at things differently to break free from the traditional "hamster wheel" of accounting, including the implementation of the Profit First model.
Reflecting on the initial proposal of value pricing and its impact on the accounting industry.
Terrell's personal experiences living in Germany and the birth of Cartoon Network, highlighting the effects of changing technology on various industries.
Examining the influence of TurboTax and other factors that have disrupted traditional accounting practices.
Exploring the connection between rap and accounting, emphasizing the importance of accountants who can speak to and resonate with their clients.
Learning from other "rappers" in the industry, drawing inspiration from their approaches and experiences.
Shout Outs:
Mike Michalowicz, Geni Whitehouse, Acuity
161 (PX2) Culture: Creating Core Virtues | #Varsity
Episode 161
FACULTY: Dave Olsen
CLASS: #VarsityTips
TITLE: People Experience Pt 2 (PX2) Culture: Creating Core Virtues
In this podcast episode, Scott interviews Dave Olsen from Nimble for the second episode of the People Experience Varsity Tips series. This episode provides valuable insights into the importance of company culture, how it can be intentionally shaped, and the role of values, communication, and leadership in creating a positive and impactful work environment.
The understanding that every company has a culture, whether intentional or not.
Exploring the factors that influence company culture and how it manifests within an organization.
The question of where company culture starts and the role of leadership in shaping it.
The significance of defining and aligning mission, vision, and values to create a strong foundation for culture.
The process of gaining clarity on company culture and ensuring it is well-defined.
Exploring core values that contribute to a thriving company culture, such as integrity, workability, accountability, creating the future, positivity, commitment, and leading with impact.
Dave's personal journey in shaping his own values and how they have influenced his company's culture.
Differentiating between intentional and accidental cultures and the impact they have on the organization.
The importance of effective communication in fostering a positive company culture.
Strategies for connecting the team to the company's values and ensuring alignment.
The significance of time zone meeting culture in global teams and promoting effective communication.
Creating opportunities to consistently communicate and reinforce the company's vision.
Shout Outs:
Joe Woodard, Brandon Craig, Clay Christensen, Chris Janssen, How Will You Measure Your Life
160 Real Brand Authenticity (feat. Lorilyn Wilson, CPA) | #SocialStudies
Episode 160
Accounting High is supported by our Booster Club
Thank you LiveFlow!
LiveFlow - Advanced financial reporting on autopilot.
LiveFlow turns your spreadsheet into a scalable, real-time FP&A platform, check them out:
https://www.liveflow.io/partnerships/accounting-high
Get 20% off for 3 months with promo code HIGH
FACULTY: Lorilyn Wilson
CLASS: #SocialStudies
TITLE: Real Brand Authenticity
In this podcast episode, at the CPA Engage Earmark Mobile recording Studio, Scott interviews Lorilyn Wilson, of Mad Woman Media, and discusses the importance of authenticity in branding, navigating criticism and negativity, the role of colors in branding, the concept of Heater Media, drawing inspiration from Taylor Swift, the significance of creativity, embracing pivoting, and the value of personal connection in social media engagement.
Lorilyn Wilson, founder of Mad Woman Media, is introduced.
The discussion revolves around the significance of authenticity and the blending of personal and professional aspects.
Dealing with criticism and haters while staying true to oneself.
Exploring the role of colors in branding and creating a memorable identity.
Introducing the concept of Heater Media and its impact on marketing strategies.
Drawing inspiration from Taylor Swift and her song "Mad Woman" as a source of creative influence.
Emphasizing the need for dedicated time to foster creativity.
Discussing the process of pivoting and the challenges of the pivot stage in business.
Advocating for authenticity in social media posts and not hiding behind a brand.
Recognizing that people are at the core of branding, and the importance of social media engagement and avoiding outsourcing pitfalls.
Highlighting that the person behind the brand is the true essence of branding.
Encouraging individuals to embrace their authentic selves and be genuine in their endeavors.
Shout Outs:
FreshBooks, Tyra Banks, Kenji Kuramoto, Blake Oliver, David Leary, CPA Engage, Earmark, QuickFee
159 The Cluetrain Manifesto Conversation (feat. David Leary)
Episode 159
Accounting High is supported by our Booster Club
Thank you G-ACCON
Check em out, 14 day free trial, go to accon.services
FACULTY: David Leary
CLASS: #GuidePosts
TITLE: The Cluetrain Manifesto Accounting Podcast Conversation
In this podcast episode, at the CPA Engage Earmark Mobile recording Studio, Scott interviews David Leary of the Cloud Accounting Podcast and delves into the Clue Train Manifesto, the power of decentralized education and communication, and the desire for human connection over corporate entities.
Exploring the Clue Train Manifesto and its significance in the digital landscape.
Reflecting on the early days of the internet and the emergence of the manifesto.
Recognizing the transformative power of the internet in facilitating decentralized education and communication.
Discussing how online communities and platforms like YouTube have enabled individuals to bypass traditional corporate channels.
Emphasizing the human connection aspect, where people prefer interacting with individuals rather than faceless companies.
Highlighting the fear companies have in engaging with the market and the importance of building communities to address concerns.
Learning from the failure of Southwest Airlines as an example of the consequences of not adapting to market demands.
Stressing the need for accountants to engage in meaningful conversations with their clients.
Acknowledging that without embracing change, others will seize the market opportunity.
Encouraging individuals to wake up, take action, and not wait for opportunities to come their way.
Shout Outs:
George Constanza, Blake Oliver, Cluetrain Manifesto, Xero, Intuit, Lean Startup, AICPA Engage, Earmark, QuickFee
158 (PX1) Course Curriculum: Creating a High Performance Virtuous Loop | #Varsity
Episode 158
FACULTY: Dave Olsen
CLASS:#VarsityTips
TITLE: People Experience Pt 1 (PX1) Course Curriculum: Creating a High Performance Virtuous Loop
In this podcast episode, Scott interviews Dave Olsen from Nimble for the first episode of the People Experience Varsity Tips series. This episode offers valuable insights into Dave's business journey, the offshore model, the significance of team and culture, and the key elements that contribute to a successful people experience within an organization.
Dave introduces the topics he will cover in the interview.
Dave's personal journey in building his business and the lessons he learned along the way.
The offshore model and how it can be a game-changer for businesses.
Shifting perspective to view workflow as a business and the transformative impact it had on Dave.
The realization that building a business can lead to the life one desires.
The importance of prioritizing the team over customers and building strong partnerships.
The formation of a partnership with a CAS (Client Accounting Services) firm.
Statistical insights into Dave's company, Nimble.
The purpose of the course and the milestones set to achieve success.
The significance of tracking outcomes and measuring progress.
Defining leadership and the role it plays in creating a vision for the future.
Having faith in oneself and embracing principles from books like "Think Like a Monk"
The importance of designing company culture and aligning it with employees.
The role of tools and training in supporting employees' growth and success.
Defining performance and how it contributes to employee satisfaction and motivation.
Employee compensation and the opportunities provided for learning and personal development.
A preview of the upcoming episodes in the People Experience series.
Shout Outs:
Brandon Craig, Clay Christensen, Nimble, Expensify, Jay Shetty