Trulu Digital Radio
By Your Digital Journey
Trulu Digital RadioAug 09, 2018
The Power of Consistency in Marketing: Why Showing Up Matters
In this episode, we tackle the often-overlooked importance of consistency in marketing. While big, flashy campaigns tend to steal the spotlight, it's the steady, continuous efforts that truly make a difference in the long run.
Join us as we explore:
- Why consistent messaging keeps your brand top-of-mind with your target audience
- How regular engagement helps you stay attuned to your niche's evolving needs and preferences
- The role of consistency in benchmarking success and adapting to algorithm changes
- Why brand awareness is just as crucial as promotional campaigns
We'll also discuss practical strategies for maintaining a consistent presence across various marketing channels and share real-world examples of brands that have leveraged the power of consistency to build strong, lasting relationships with their customers.
Whether you're a small business owner, a marketing professional, or an entrepreneur looking to make a lasting impact, this episode will provide you with valuable insights and actionable tips to help you unlock the full potential of your marketing efforts.
Tune in now and discover how consistency can become your secret weapon in the ever-changing landscape of digital marketing!
#MarketingConsistency #BrandBuilding #CustomerEngagement #PodcastEpisode
Selling the Sizzle, Not the Steak
Sell the Sizzle, Not the Steak: The Power of Benefit-Driven Email Marketing
In email marketing, it's tempting to focus on your product's features. But to really connect with your audience, you need to sell the benefits.
Don't just sell a fishing rod; sell the thrill of catching bigger fish. Don't just push a protein shaker; highlight the smooth, lump-free taste. Don't merely market nail gel; promise longer-lasting, perfectly painted nails.
Your customers care about what your product can do for them. Will it make their lives easier, more enjoyable, or more successful? Showcase those benefits in your email campaigns.
Features are still important for demonstrating value and credibility, but always tie them back to the benefits they provide.
Consistency Across Consumer Touchpoints
Consistency across consumer touchpoints is non-negotiable for marketing success. The average consumer now engages with a brand 9-15 times before purchasing (up from 7-13!), and every interaction counts. (Source: Global Consumer Insights Survey 2024) 78% of consumers feel more connected to brands with a consistent tone, and 83% say consistent visuals increase brand trust. In my latest video, I share how to deliver a unified brand experience that builds equity and sets you apart. Listen now and share your thoughts below. #ConsistencyIsKey #MarketingIn2024 #SocialMedia #TruluDigital #MarketingStrategy
Unlock the Secrets to Skyrocketing Your Email Subscriber Engagement!
In this episode, I share three proven strategies to take your email marketing to the next level. Learn how personalization, interactive content, and automation can help you build stronger relationships with your subscribers and drive conversions. Don't miss out on these game-changing tips that will revolutionize your email marketing approach! Watch now and join the conversation in the comments. #EmailMarketing #SubscriberEngagement #PersonalizationPower #InteractiveEmails #AutomationMagic
Introduction to Email : Cart Recovery Series
What messaging is important and how do you position your incentives to purchase.
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Introduction to Email : The Welcome Series
What is it / How do you set it up / Why is it so important?
In this episode, we talk you through the setup and implementation of the welcome series. This is a huge opportunity for business to introduce their product / service in the right way and start a lasting relationship with your customers
Meet Carl Pullein
Carl also shares his one tip to making productivity work for you.
Meet Nic Morgan of Creative Pie Films
We also get his views on clean polished video content vs insta story ''real life'' video?
Meet Mike Winnet UKs #1 Demotivational Speaker
We chat to Mike about his views on the market of motivational speakers, why they dont work and on occasion they can actually do more harm than good. How the influencer lifestyle is not really a lifestyle and more of a false reality, and much more.
Meet Col Skinner Owner at Profoundry
You can see Col's other media features here: www.profoundry.co/in-the-media/ or Connect with Col on Linked in here: www.linkedin.com/in/colskinner/
Meet Loyalty Lion CEO Charlie Casey
Find out more about Loyalty Lion here loyaltylion.com
Meet 'Mr Email' Ben Harrington of Truffle Shuffle Media
Meet The Social Word Founder Lisa Maynard-Atem
Meet Dotmailer Founder Tink Taylor
Tink Taylor founded Dotmailer in 1999, with over 20 years experience within digital communications. Serving as a member of the UK Direct Marketing Association’s Email Marketing Council and the Internet Advertising Bureau, Tink has judged the email, mobile and agency categories at the UK DMA’s awards for over half a decade. In 2014, Taylor was elected as Advisory Committee Member of the Board of the US Direct Marketing Association’s Email Experience Council. Tink first launched dotmailer in the US at the end of 2012 and later took dotmailer to APAC in 2015. Tink has also recently announced that he will be a judge at this years BMW i UK.