The Rebel Instinct
By Act-On Software
The Rebel InstinctAug 07, 2023
The Martech Shift: engineer & Hightouch co-CEO Tejas Manohar shares Rebel Instinct (Ep. 17 | Act-On Software)
From engineer to C-suite exec! Tejas Manohar co-founded Hightouch, helping huge enterprise companies gain better control and impact with their data. In this episode of the Rebel Instinct Podcast, Tejas shares his transition into tech leadership, and where he sees martech needing evolution. Follow Tejas on LinkedIn: https://www.linkedin.com/in/tejasmanohar/ Follow Act-On Software and The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
Taking a down market to task! Wrike CMO Esther Flammer shares her Rebel Instinct (Ep. 16 | Act-On Software)
What's a marketing leader to do in a down market when budgets and tech stacks are getting slashed left and right? Esther Flammer, CMO of multibillion dollar tech company Wrike, is finding success and sharing strategies. Follow Act-On Software and The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
Don't be a 'spreadsheet marketer:' Justin Keller shares creative Rebel Instinct (Ep. 15 | Act-On Software)
Afraid for your marketing job in this tough economy? Trying to push metrics above bold campaigns? Not on Justin Keller's watch.
As VP of Revenue Marketing at Drift, he is reminding marketers everywhere that their power lies in creativity and storytelling – now more than ever.
From blowing shit up, to making music that defies the mainstream, he shares how he fights the self doubt to drive meaningful pipeline in often buttoned-up B2B spaces.
Join co-hosts Suzy Balk and Galen Ettlin of Act-On Software to hear Keller's advice and Rebel Instinct.
And follow The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
Rebellious Creativity in an Uncertain Economy: Jamie Roberts' Rebel Instinct for tricky job hunts and career pivots (Act-On Software | Ep. 14)
Stop telling career lies to yourself! Be authentic! Stand out!
Jamie Roberts knows creative people can feel stifled, especially when looking for the right job in a topsy-turvy economy. But she isn't afraid to be the bright pink flamingo in the sea of green shamrocks.
Roberts is the CEO/founder of Rock That Creative Job™, which offers career support, inspiration and guidance to creatives all over the world to help find clarity and confidence. Jamie is an award-winning Sr. Creative Director & Designer who spent 20 years in a range of design and leadership roles.
She shares with Act-On Software host Galen Ettlin how people can regain control of their careers and their creative spark at work.
Linkedin: www.linkedin.com/in/jamie-roberts-rtcj/
Instagram: @rockthatcreativejob
Podcast: https://podcasts.apple.com/us/podcast/rock-that-creative-job/id1657810275
YouTube: www.youtube.com/c/RockThatCreativeJob
Follow The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
UI/UX guru Gessica Tortolano whips major brands into shape (Rebel Instinct Podcast by Act-On Software | Ep. 13)
Self checkout, but nowhere to put your bags? Renting a car, but you have to stand in a long line? Online forms, but they don't autofill? Not on Gessica's watch.
User experience is everywhere, and designs make or break that experience. Gessica Tortolano (https://www.linkedin.com/in/gessicatortolano), Director at Slalom, helps major brands reevaluate how to make those experiences better across physical and digital platforms and across cultures.
One size does NOT fit all, honey!
Join hosts Casey Munck and Galen Ettlin of Act-On Software, and follow The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
Street artist and fractional CMO Roshni Wijayasinha shares Rebel Instinct (Act-On Software Ep. 12)
She's a street artist, CEO of her own agency, and a fractional CMO helping startups break the mold!
Roshni Wijayasinha knows it can take risk to get visibility in branding and marketing, especially when no one has heard of your company yet.
As a fractional CMO, she works with organizations that may not want to spend money on a full-time head of marketing, but need a push. Check out her crash course in under 15 minutes for what a lot of corporate leaders overlook and how her group, Prosh Marketing (https://proshmarketing.com/), helps get them into shape.
Join hosts Casey Munck and Galen Ettlin of Act-On Software, and follow The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
Fighting Starbucks' "Red Cup" brand haters! Nancy Poznoff shares her Rebel Instinct (Act-On Software | Ep. 11)
When a man falsely made viral claims that Starbucks was anti-Christmas, former VP of marketing Nancy Poznoff took quick action to flip the narrative. She helped lead the charge during the "Red Cup" incident.
Now as partner and co-founder of the Kingston Marketing Group (https://www.kingstonmarketing.group/), Nancy helps other companies navigate that tricky conversation of brand identity. Her hot take: KEEP THE HUMAN TOUCH in marketing, communications, PR and content.
Join hosts Casey Munck and Galen Ettlin of Act-On Software, and follow The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
Daughter inspires man to empower disenfranchised women with marketing agency (Rebel Instinct Podcast by Act-On Software Ep. 10)
It all started with a question from Mannan Shaikh's daughter: 'if you want to help women, why don't you help them in your own field?'
So Hers (https://herstech.com/) was born. 'Hers' is an India-based organization that fights to get more women into marketing opportunities, sometimes saving them from oppression.
Mannan Shaikh and Arzuv Nurgeldiyeva share their journeys to uplift women in the ultimate act of rebellion.
Join hosts Casey Munck and Galen Ettlin of Act-On Software, and follow The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
Launching the TESLA of E-bikes (Marc Liu's Rebel Instinct | Act-on Software Ep. 9)
What does it mean to be a rebel?
To Marc Liu, it means challenging the status quo, but also knowing when to let someone else take the reins. As chief revenue officer of the startup E-bike company, Civilized Cycle, he has fought through COVID-19 production issues to launch a green product people ACTUALLY want.
It's not a TESLA, but the bike creates an experience riders haven't felt before ⚡
Hop aboard and give Marc a follow: https://www.linkedin.com/in/liumarc/
Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
No more 'How are you?' 'I'm good!' – Ben Kiker pushes authenticity in leadership (Rebel Instinct Podcast Ep. 8)
He's a professional performance coach who has lived the challenges many fight to overcome. From being told he needed to go to a better school, to personal struggles through substance abuse, Ben Kiker accomplished CMO success through authenticity. And he says the best thing you can do in 2023 is cut the BS and act on truth.
He joins Casey Munck and Galen Ettlin, hosts of The Rebel Instinct Podcast, to talk about how corporate leaders can lead by this example.
Check out Ben's website: https://www.thebenkikergroup.com/
Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-softwareYoutube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
From MTV's 'The Real World' to martech guru – Jascha Kaykas-Wolff shares his Rebel Instinct (Ep. 7 by Act-On Software)
He had a dream to make it in Hollywood, but a career shift away from MTV paid off – big time!
Jascha Kaykas-Wolff is now president of Lytics and has previous leadership experience at Mozilla, Yahoo, Webtrends and Microsoft. When Facebook messed up on data security, he was the one of first tech execs to pull ads from the platform.
So how can you punch above your weight, move up as a marketer and LIVE your rebel brand? Jascha says some basic structure can change your world.
Check out his podcast: https://www.thisisyourlifeinsiliconvalley.com/
And follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
Dancing in Target 💃 Heidi Bullock's Rebel Instinct - Make it simple! (Ep. 6 by Act-On)
Molecular biologists make the best marketers. Especially those who spontaneously dance down Target aisles.
Okay, maybe those aren't the requirements, but those traits certainly have helped Heidi Bullock think outside the box and work her way up the as a marketer in Silicon Valley! Now CMO of Tealium, Heidi has experience as CMO at Engagio and Group Vice President of Marketing at Marketo, and more!
Her advice: don't make it so complicated! Take a listen.
Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
Pain in the back! Ignoring advice paid off for this entrepreneur (Rebel Instinct Ep. 5)
Take our advice! – or maybe not? Turns out, gut instinct can get you further.
Inspired by his work as a wildland firefighter, Leo Ochoa founded Dorsum (dorsumtech.com), which produces spinal support mobility devices. He was discouraged from launching at the end of 2019 (holiday season, blah blah blah...), but decided to go for it anyway. A few months later, the world shut down for the COVID pandemic, but Leo was luckily up and running.
Tune in to this episode to hear Leo's inspirational and defiant journey, leaving behind the big corporate world of Phillips Sonicare and Columbia Sportswear to found his own company at a scary time.
Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software
Fight the Imposter! Starbucks/Nestle alum Sara Gelenberg-Field shares how to rebel for yourself and others (Ep. 4 by Act-On Software)
Ever notice how some people who are always talking don't really have a whole lot to say? Well now, it's YOUR turn to speak up! That imposter whispering doubt into your brain needs a reality check.
Sara Gelenberg-Field has climbed the ladder at Starbucks, Nestle and Mommy's Bliss. She says she used to be the quiet one, but now speaks up to make her ideas come to life and transform MEGA companies.
When there's a whole lot to feel burned out about, rebelling a little can sure reignite the fire. Join us ️🔥️🔥️🔥️🔥️🔥
Jump the (gummy) shark! How experiential marketing can sweeten the deal, with guest Cody Putman
Cody Putman, an experiential marketer at Afresh, knows you can't just sit around online and hope your campaigns resonate. He says you gotta bring experience to people. Here's how he used gummy sharks to do it.
Join Act-On VP of Marketing Casey Munck and PR Manager Galen Ettlin for episode 3 of The Rebel Instinct Podcast. And follow Act-On for future episodes here: https://anchor.fm/act-on-software
Jeff Goldblum inspiration - Jorie Green Mark's Rebel Instinct (Ep. 2 by Act-On Software)
How do you make marketing campaigns go from generic corporate to fun and edgy?
Jorie Green Mark is a marketing innovator and author with answers to engage target audiences! She is currently director of content for Life Extension, but also made a splash as head of social media for Kroger, with campaigns involving Jeff Goldblum and Funny or Die.
Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software
Jon Miller of Demandbase shares his Rebel Instinct (Ep. 1 by Act-On Software)
What does Ferris Bueller have in common with marketing rebels?
Jon Miller, co-founder of Marketo and Engagio and current CMO of DemandBase, joins Casey Munck and Galen Ettlin of Act-On Software to share his journey. He’s known for helping innovate the martech space of account-based marketing (ABM).