Action Driven Podcast

Action Driven Podcast

By Action Driven Podcast
Talia Wolf & Ross Simmonds deliver actionable tips, actionable insights and actionable advice on how to drive real business growth through marketing and more.
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How To Use Competitors To Your Advantage | Actionable Tips 12.0
Competitors: make sure they’re in your rearview mirror and you know what they’re doing, but don’t look too often because you’ll lose sight of what’s ahead of you. Confusing, isn’t it? There are things you need to look for when doing a competitor analysis and things that you don’t need to focus on as heavily. There are 3 key points when doing a competitor analysis, and we talk about them all in our newest Action Driven Podcast episode. Learn how you can properly monitor competitors and start driving results from them now. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/
13:37
August 6, 2020
How To Get Inspired On Twitter | Actionable Tips 11.0
Finding inspiration for Tweets can be challenging. Sometimes there’s a wave of ideas that will last for a few days. And other times it feels like being stuck in a creative rut. So what do you do when you don’t have any ideas or inspiration for Tweets? You go out and find some! Talia and Ross talk about all the different tips and tricks they use to find inspiration and share with you for both your personal and brand Twitter accounts. Find out how you can start finding inspiration on Twitter and start driving results now. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/
13:56
July 30, 2020
How To Use Instagram For B2B | Actionable Tips 10.0
Instagram is one of the biggest social media platforms in the world. It has 1 BILLION active monthly users and an account for anything and anyone. Except for most B2B professionals… We have been told time and time again that Instagram is not for B2B marketers/professionals/businesses. But this is wildly incorrect. Instagram was made to connect people and we are all just people doing business with other people. Find out how you can start using Instagram as a B2B professional and start driving results. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/
14:29
July 23, 2020
The OG Of Content Marketing | Throwback Thoughts 5.0
Bob Ross is one of the most underrated marketers of all time. Yep, I’m talking about THE Bob Ross with the perm and the paintbrush. In the newest ADP episode, Talia and Ross take a deep dive into Bob Ross’ marketing strategy and how he created evergreen content and tactics you can start using today. You won’t be the new Bob Ross, you will be even better. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/
31:21
July 16, 2020
How To Build Authority | Actionable Tips 9.0
Are you passionate about something? Do people come to you for advice on a certain subject? Have you read the Harry Potter books more than once? If you answered yes to any of these (more or less the HP question), then you can be considered an authority on the topic. (Whether you knew this already or not.) In this podcast, In the newest ADP episode, Talia and Ross take a deep dive into how to build an authority around a topic and the simple steps you can start taking today to become a recognized authority in the space. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/
12:18
July 9, 2020
How To Set Achievable Goals | Actionable Tips 8.0
Do you remember your New Year’s resolution? Yeah, us either. Goal setting can be challenging. Especially when the goal isn’t clear, if it’s being undershot/overshot, or if the goal is not a top priority. In this podcast, Talia & Ross take a deep dive into goal setting and how to create a 90-day achievable goal with a few simple steps. And the best part? After the first 90-day goal is complete, you can use the system again, and again. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/
15:06
July 2, 2020
How To Use Facebook Groups | Actionable Tips 7.0
Description: Ah, the mysterious world of Facebook groups. Saying there’s a Facebook group for everything is an understatement. Any niche idea/topic/thing you can conjure will most likely have a Facebook group with like-minded individuals. Marketers can use these Facebook groups to get deeper insight on their target audience. In this podcast, Talia & Ross take a deep dive into Facebook groups and how we can leverage this certain kind of market research in our own marketing campaigns. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/
13:20
June 25, 2020
We Can Do It | Throwback Thoughts 4.0
Rosie The Riveter has been empowering us with her red bandana, big muscles, and strong eye contact for almost 80 years now. How has this campaign out-lived all others and is STILL seen in mainstream media? Well, it’s likely attributed to the imagery. The empowerment. And the CTA. In this podcast, Talia & Ross take a deep dive into Rosie’s success and how we can leverage this certain kind of imagery in our own marketing campaigns. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/
26:49
June 18, 2020
How To Hire Marketers | Actionable Tips 6.0
When hiring a marketer, there are key things you need to know and look out for. The hiring process can be hard regardless of the industry, but in the marketing industry… it’s a little different. Here’s the first thing to ask yourself when hiring: “what is the mindset of a marketer you’re looking for?” In this podcast, Talia & Ross take a deep dive into the difference of talent vs. passion and why looking for the soft skills are crucial in the hiring process and what else to look for in the marketer. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/ 
17:57
June 11, 2020
How To Grow Your Email List | Actionable Tips 5.0
There are two things every brand MUST have (or at least they should). The first is a website... The second is an email list. In this podcast, Talia & Ross break down some actionable insights that brands and people can use to grow their email list. The strategies and tactics shared in this podcast episode are things that you can start embracing and using immediately if you want to start seeing more people subscribe to your email list.  SUBSCRIBE to get all the latest: actiondrivenpodcast.com
15:57
June 4, 2020
Crafting Perfect Subject Lines | Actionable Tips 4.0
Email subject lines are a gateway to connection. If you want to connect with the people on your email list, the best place to start is with a captivating & engaging subject line. It's often underestimated how important your subject line is when it comes to email marketing but a subject line can make or break whether or not someone scrolls pass or clicks your email. In this episode, Talia & Ross share some of their favorite email subject line formulas and how you can craft subject lines worth clicking.  SUBSCRIBE to get all the latest: actiondrivenpodcast.com
14:15
May 28, 2020
Salesforce vs Siebel Protests | Throwback Thoughts 3.0
Who would protest a software conference? Salesforce. That's who. In this episode, Ross & Talia take you back into time to share one of the most impressive publicity stunts in B2B software history when Mark Benioff and the folks at Salesforce held a fake protest against their then rival Siebel Software. This story outlines how one single protest was able to generate tons of press, plenty of new customers and put Salesforce on the map as the brand to watch in the CRM space in the early 2000s.  SUBSCRIBE to get all the latest: actiondrivenpodcast.com
24:12
May 21, 2020
Discovering “Dead” Growth Channels | Actionable Tips 3.0
We’ve all heard the saying that “XYZ is Dead” by marketing gurus and pundits. In this episode, Ross Simmonds & Talia Wolf discuss the importance of running your own experiments when people suggest that channels are dead. During this episode, they define “Dead Channels” and highlight the three categories of dead channels. In addition, they outline exactly how you can actually discover these channels and use them to drive results. SUBSCRIBE to get all the latest: actiondrivenpodcast.com
17:51
May 14, 2020
Leveraging Social Proof In B2B | Actionable Tips 2.0
Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. In this Actionable Marketing Tip segment; Talia Wolf & Ross Simmonds discuss the power of social proof in B2B and why it’s often misused and lacking a story. In addition, they discuss the overarching point and purpose of social proof and how to leverage it to increase your chances of driving conversion. SUBSCRIBE to get all the latest: actiondrivenpodcast.com
16:03
May 7, 2020
British Monarchy | Throwback Thoughts 2.0
What in the world does the British Monarchy have to do with marketing? You might be surprised but back in 1917, a British King did something that would result in the rise & growth of the British Monarchy as we know it today. In fact, it could be argued that his decision was a marketing & positioning brilliance. In this episode, we discuss the decision and how it can be applied to marketing in the modern world. SUBSCRIBE to get all the latest: actiondrivenpodcast.com
24:38
April 30, 2020
Mac Vs PC Lessons | Throwback Thoughts 1.0
Do you remember the famous commercials when Apple released their Mac vs PC campaign? It was a battle of two giants and Apple did an excellent job at positioning themselves as the cool, hip and creative brand while painting PC as a boring, glitchy & unreliable brand. In this episode, Ross & Talia revisit these campaigns and apply lessons that marketers can take from this campaign and apply to marketing today. SUBSCRIBE to get all the latest: actiondrivenpodcast.com
29:01
April 20, 2020
4 Questions For Customer Surveys | Actionable Tips 1.0
Customer research and customer surveys are often overlooked but can uncover powerful insights and information that brands can use to write better copy, create better products and serve your customers better. In this episode Talia shares 4 powerful questions that she uses when conducting customer research, a powerful technique for getting better answers and some tools that you can use to run surveys at scale. SUBSCRIBE to get all the latest: actiondrivenpodcast.com
08:39
April 20, 2020
Action Driven Podcast x Introduction
The very first episode of the Action Driven Podcast with Talia Wolf & Ross Simmonds. Our goal is to bring you actionable tips, actionable insights and actionable ideas that will help marketers and entrepreneurs unlock business growth & results. This podcast has two formats: Actionable Tips (15 minutes worth of marketing tips) and Throwback Thoughts (30 minute discussion around old ideas that work in a new world) SUBSCRIBE to get all the latest: actiondrivenpodcast.com
10:21
April 17, 2020