Ad Agency Live
By Zach Radford
Welcome to the Ad Agency Live Podcast where we will answer ALL of these questions and so much more! Three times a week, host Zach Radford brings you marketing tips, facebook ad strategies, online business hacks, ad audits, book reviews and inspirational stories that can help YOU grow your business by leveraging online marketing.
What do you say? Are you in? Because we believe that marketing doesn’t have to suck!
Ad Agency LiveJan 28, 2019
Interview With Carmine Mastropierro AKA “The Copywriting Fox”
Interview With Carmine Mastropierro AKA “The Copywriting Fox”
Carmine Mastropierro AKA “The Copywriting Fox” has written for some of the biggest brands, that you’ve definitely heard of: GQ Magazine, Neil Patel, Postmates, and many many others! I happen to know Carmine personally as we are in the same mastermind group, so I wanted to have him on the show to pick his brain and share his insights with you. Here’s his story...
#CarmineMastropierro #Torontocopywriter #copywriting #contentmarketing #thecopywritingfox #GQMagazine #NeilPatel #Postmates #entrepreneurship
Be Sure To Check Out Carmine’s Work At: https://carminemastropierro.com/
Interview With Susanna Miles - Creator Of “Clarity, Confidence and Cash”
Interview With Susanna Miles - Creator Of “Clarity, Confidence and Cash”
Susanna Miles is the creator of “Clarity, Confidence and Cash” and is a very well rounded, experienced digital marketer who has been working online since 2007. I’ve asked her to come on the show today to speak with us about how to be authentic in your marketing and in your business. Here’s her story, and her advice on authenticity...
#SusannaMiles #ClarityConfidenceandCash #authenticity #authenticmarketing #digitalmarketing #digitalmarketer
Check Out Susanna’s 3 Part Plan Training On How To 4x Your Rates And Create A Business You Love In The Next 90 Days...Without All The Overwhelm:
Get Your E-Commerce Conversion Up By Building A Community
Get Your E-Commerce Conversion Up By Building A Community
There’s a lot of businesses out there trying to build a community and it just doesn’t seem to be working. I’m going to give you a couple ways that you can help increase your conversion and add social proof to your site by building an amazing community. Listen now to hear what they are...
#community #branding #Ecommerce #Ecommerceconversion #increaseconversion #conversion #conversionrate #Instagram #plugins #Facebookgroups
Discover How We Generated $2.6M+ In Sales For A San Francisco Jeweler With Just $16K Facebook Ad Spend:
How To Increase Your Conversion Rate With Scarcity
How To Increase Your Conversion Rate With Scarcity
Whether you’re an Ecomm store owner, or you’re managing an Ecomm business, for every percent you get your conversion rate to rise, the more money you can spend on advertising and the more you can grow your business. A simple tactic you can implement to increase your conversion rate is scarcity; When utilized properly, scarcity can really leverage the sale. Here’s how it works…
#scarcity #Ecommerce #Ecommerceconversion #increaseconversion #conversion #conversionrate #salesleverage #sales #countdownclock #limitednumber
Discover How We Generated $2.6M+ In Sales For A San Francisco Jeweler With Just $16K Facebook Ad Spend:
Improving Trust Improves Conversion Within Your E-Commerce Store
Improving Trust Improves Conversion Within Your E-Commerce Store
With your E-Commerce business, you’re trying to increase your overall conversion rate. What most people don't understand is that being liked, or being trustworthy, is the easiest way to improve trust within your store. What are some variables that increase trust? A good product, social proof, phone number, physical address are just a few to start. Here are some other variables...
#trust #trustworthybusiness #buildingtrust #Ecommerce #Ecommerceconversion #conversion #conversionrate #productquality #socialproof #businessphonenumber #businessaddress #paymentgateways #onlineadvertising #digitalmarketing
Discover How We Generated $2.6M+ In Sales For A San Francisco Jeweler With Just $16K Facebook Ad Spend:
How To Increase Your E-Commerce Conversion Rate - Free Shipping
How To Increase Your E-Commerce Conversion Rate - Free Shipping
With the holidays coming up, if you can increase your conversion rate, your advertising becomes more effective, your email marketing becomes more effective and every aspect of your business becomes more effective. More than that, you can spend more money to acquire customers than your competitors. This method to increase conversion is very straight forward; there’s nothing complex about it. Here’s the best way I know to get more customers to like your business...
#Ecommerce #conversion #conversionrate #freeshipping #onlineshopping #onlineadvertising #digitalmarketing #competitiveadvantage
Discover How We Generated $2.6M+ In Sales For A San Francisco Jeweler With Just $16K Facebook Ad Spend:
The Intention Framework
The Intention Framework
I have seen the method I am about to teach you 4x and even 10x conversion rates over my tenure. This framework, known as the Intention Framework, is something we’ve built in our business that allowed us to scale one of our clients to $2.6 million in sales with just $16k ad spend on Facebook. The Intention Framework consists of 4 main pieces: customer journey, analyze the data, build the engine, fill it with gas. Here’s how we implemented it...
#intentionframework #customerjourney #analyzethedata #buildtheengine #fillitwithgas #tonyrobbins #agencygrowth #jewelerclient
Discover How We Generated $2.6M+ In Sales For A San Francisco Jeweler With Just $16K Facebook Ad Spend:
https://www.profitableads.com/case-study
Talking With Ben Childs - Owner & Operator Of Digital Reach Agency
Talking With Ben Childs - Owner & Operator Of Digital Reach Agency
Today I have a very interesting gentleman here with me by the name of Ben Childs. Ben is the owner and operator of Digital Reach Agency; he manages a very large team, working with some high profile clients. Digital Reach Agency is a demand generation agency that focuses on B2B, SAAS, and tech businesses. Here’s Ben’s story on how he got started, and his most valuable insights into running a digital marketing agency...
#BenChilds #DigitalReachAgency #digitalmarketing #digitalmarketingagency #clientstrategy #inboundmarketingsolutions #b2bagencies #SAAScompanies #technologybusiness #salescycle #bigdata
Be Sure To Check Out Ben’s Agency Work At:
Talking With Phillip Gibbs - World Renowned Business Strategist
Talking With Phillip Gibbs - World Renowned Business Strategist
On today’s episode, I had the opportunity to sit down and talk with Phillip Gibbs. Phillip is a world renowned business strategist who has mastered online referrals and affiliate partnerships. He is responsible for generating over $16 million in revenue, and has consulted for some very large companies. Let’s welcome Phillip and hear his story…
#PhillipGiibbs #businessstrategist #businessstrategy #scaling #bigbusiness #collaboration #onlinereferrals #affiliatepartnerships #cashflow #community
For More Information About Affiliate Partnerships And How They Can Help Scale Your Business, Check Out Phillip’s Website At:
Different Hunger - An Agency Helping Other Agencies Automate & Scale Their Business
Different Hunger - An Agency Helping Other Agencies Automate & Scale Their Business
On today’s episode, I had the pleasure of meeting with two agency owners from the agency Different Hunger. They are currently helping over 5,000 digital agency owners automate and scale their business! Here’s their amazing story…
#DifferentHunger #agencyowners #digitalagencies #digitalmarketing #automate #scale #agencygrowth #premiumservices
Be Sure To Check Out Different Hunger To Learn How You Can Automate Your Agency For Growth:
Rocket-fuel For Your Business - Win Their Time, The Money Will Follow
Rocket-fuel For Your Business - Win Their Time, The Money Will Follow
On today’s episode I want to talk about a simple concept that you can implement into your marketing that will skyrocket your business; it’s based off the principle that if you win their time, you will win their money. The most valuable resource on the planet is not money, it’s time. Time is extremely valuable; if you can get someone to invest time with you, there is a commitment stronger than money. Here’s how to win their time...
#time #money #businessgrowth #valuebasedmarketing #contentcreation #leadmagnet #quiz #freesample #problemsolving
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
How To Speak To The Right Audience
How To Speak To The Right Audience
Something that is overlooked 99% of the time when it comes to building out advertising campaigns is, what part of the market you should be speaking to. Most entrepreneurs think that their product is fantastic and everybody on the planet should be using it and while that may be true to that entrepreneur, the majority of the market isn’t ready at the same time. If you’re trying to speak to an entire market with one single message, they will not fully understand you. Here’s how to speak to the right audience…
#market #audience #idealclient #marketingservices #advertisingmessage #marketingmessage #marketsegmentation #marketshare #marketpositioning
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Looking At Marketing As Customer Service Instead Of Just Marketing
Looking At Marketing As Customer Service Instead Of Just Marketing
I believe people look at Facebook ads, Instagram ads, and marketing in general as the “magic bullet” in their business, but this could not be further from the truth. In my opinion, what advertising does is if you have a bad business, it’s going to amplify how bad your business is. The more people you send through broken systems and processes, the crazier it gets. The reverse of that is, if you have a good business, marketing will highlight those systems and processes to create loyal customers who sing the praises of your brand. Here’s why...
#marketing #customerservice #goodbusiness #badbusiness #systems #processes #customerfirst #dynamicretargeting #googletagmanager #rightad #rightperson #righttime
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
The Biggest Mistake I See In Business
The Biggest Mistake I See In Business
Today I’m going to share with you the biggest mistake I see in business that is occurring frequently among all the companies that I meet with on a regular business. Last week alone, I met with over 40 companies ranging from $2 million in sales all the way up to $50 million in sales, and I’m seeing one common denominator in all of them. Here’s what it is…
#industryleader #innovation #startupbusiness #smallbusiness #bigbusiness #businesslifecycle #businessmistakes #Netflix #Blockbuster
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
How To Sell Anything To Anybody
How To Sell Anything To Anybody
On today’s episode I’m going to share something with you that I see 99% of marketers, and even some sales people, forgetting in their selling process. But more than that, I’m going to go over how to sell anything to anybody through this very simple process. From a conversion perspective this is exactly what all people and all businesses need; here’s how it works...
#sales #selling #converion #conversionexperts #marketing #marketingstrategy #adcopy #easier #faster #results #resultsdriven #needvswant
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
My Core Belief About Marketing & How You Can Implement It Into Any Business On The Planet To Get Real Results
My Core Belief About Marketing & How You Can Implement It Into Any Business On The Planet To Get Real Results
You’ve probably seen a lot of people advertising on Facebook, Google, Instagram, Twitter, etc. and everyone’s fighting over the 3% of buyers in their respective niches. While we don’t want to neglect this group of people, because they are the action takers with money in their pocket and ready to purchase, we also want to think about the other 97% of the market that is not ready to buy yet. Once your marketing becomes about the market as a whole, you can start marketing to them way in advance of when they’re ready to buy; it is cheaper and more effective in the long run. Here’s the strategy behind this…
#marketing #marketingstrategy #digitalmarketing #corebelief #longtermstrategy #buyingbehavior #purchasedecision #marketshare #buyersmarket #brandbuiding #rightperson #righttime #rightad
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
The Pressures That Go Along With Running An Agency
The Pressures That Go Along With Running An Agency
A lot of people get into the agency business because they think it’s an easy way to make money. There is currently a huge opportunity in the agency space with brick and mortar businesses, eCommerce businesses, SAAS companies and more, all coming online; they need promotion, whether it’s Facebook ads, Google ads, SEO, you name it. There are also 1,000 ways to make money with an agency through content (written and video), graphic design, website design, funnel building, etc. BUT the biggest problem with the agency model that noone really talks about is that it’s an extremely high pressure job. Here’s what I mean…
#agency #agencymodel #runninganagency #pressure #stress #handlingpressure #handlingstress #responsibilities #systems #processes #ecommerce #brickandmortar #SAAScompanies #Facebookads #Googleads #SEO #graphicdesign #contentwriting #websitedesign #funnelbuilding
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Exactly How We Build Out Our Facebook Ads - “The Seed Method”
Exactly How We Build Out Our Facebook Ads - “The Seed Method”
On today’s episode I am going to show you an exclusive training we’ve been using internally; it’s a special training outlining exactly how we build out our Facebook ads through a method called “the seed method.” This method shows how to take someone from a cold audience and work their way from warm to hot, building a relationship, and ultimately getting them to convert and buy your product. Here’s how it works...
#SeedMethod #Facebookads #buyingbehavior #coldtraffic #topoffunnel #warmtraffic #middleoffunnel #hottraffic #bottomoffunnel #videoviews #quizleads #valuebasedmarketing
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Interview With James Speed - HIPAA Compliance For Your Agency
Interview With James Speed - HIPAA Compliance For Your Agency
On today’s episode, I interview a good friend of mine, James Speed. He is the most knowledgeable person on HIPAA compliance that I know personally. If you don’t know anything about HIPAA compliance, it can really affect the outcome of your marketing for your clients. Here’s James’ story, and what he has to share on the subject matter…
#HIPAA #HIPAAcompliance #JamesSpeed #CompliantMedicalMarketing #medicalmarketing #marketingagency #marketingregulations #healthinformation #healthfieldmarketing #privacyrules #medicalleads #healthfieldleads
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Taking A Look At Tai Lopez’s Ads
Taking A Look At Tai Lopez’s Ads
Today we’re going to be taking a look at Tai Lopez’s ads to see what type of ads he’s running, what products he’s promoting, what is working for him, and most importantly how we could improve all of those areas for him. If you’re looking for ideas to improve your advertising, the BEST place to start is by modeling people who are successfully advertising in your niche/industry; don’t observe what they are saying, but observe what they are doing and how they are saying what they are saying. At the end of the day, I want to bring you ideas that will help build your business for long term growth, so let’s jump right in to Tai’s ads...
#Tai Lopez #Facebookadreview #Facebookmarketingaudit #adreview #marketingaudit #Facebooksads #businessaudit #nativeads #socialmediamarketer #investorads #landingpage
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
End Overwhelm In Your Business And In Your Life With This System
End Overwhelm In Your Business And In Your Life With This System
In this episode, I’m going to show you a way that you can end overwhelm in your business and in your life. Sometimes overwhelm can be so heavy, but I’m going to show you exactly how to put it down and grow your business at the same time. As entrepreneurs, we wear a lot of hats; we’re handling marketing, sales, client fulfillment, etc. We’re doing 30 jobs at the same time, and it’s so hard to do amazing work on everything, while staying organized. I recently started using a system that has completely changed the way I handle overwhelm for the better. I got this system from a brilliant marketer by the name of Scott Oldford, and now I want to pay it forward and pass it on to you…
#overwhelm #braindump #ScottOldford #businessmeditation #flowstate #brainstorming #businessdevelopment #mindsetgrowth #marketing #sales #operationsandteam #clientdelivery #mindset #finances #7dayplan #30dayplan #90dayplan
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Interview With Dan Holly - Account Executive In Charge Of Growth At Sprout Social
Interview With Dan Holly - Account Executive In Charge Of Growth At Sprout Social
Today’s episode is a total treat for you guys! On this episode we interview Dan Holly, Account Executive in charge of growth at Sprout Social... Sprout Social is a social media management & optimization platform that is totally crushing it! Dan works closely with active customers to help them become better versions of themselves, while utilizing more of the platform in their business. Here is Dan’s journey, his role at SproutSocial, and more on how SproutSocial can help your organic social media presence...
#SproutSocial #DanHolly #socialmediagrowth #organicsocialmedia #organicgrowth #organicsocial #brandbuilding #socialmediamanagers #socialmediaanalysts #customerservice #dataanalytics
Be Sure To Check Out Social Sprout For Your Business:
Or Connect Directly With Dan on LinkedIn:
What Network Is Better For Advertising For What Type Of Business? - Facebook vs. Google Ads
What Network Is Better For Advertising For What Type Of Business? - Facebook vs. Google Ads
I get this question on a very regular basis. Business owners are always asking, what network is better for advertising for their business, Facebook or Google? While there is no simple answer to this question, I’m going to break down the pros and cons of each network, as well as who I think should be running ads where, based on who I see currently running ads on each of these networks. I’ll also be giving tips on how you can implement these networks into your business. Let’s jump right in…
#Facebook #Google #Facebookadvertising #Googleadvertising #Facebookmarketing #Googleadvertising #FacebookvsGoogle #marketingnetworkprosandcons #marketingnetworkcomparison
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Breaking Down Another Ecommerce Website - North American Mobile
Breaking Down Another Ecommerce Website - North American Mobile
Today we’re going to do another live audit of an Ecommerce website called North American Mobile; they sell headsets and other mobile accessories, which is a very hot market when done correctly. I'll be using my trusted tool FunnelDash to dive deep into their spending and look at ways that we can improve their overall campaign. So far to date, they’ve spent $659 and their average Cost Per Conversion Event is $219 for a total of three purchases. Here’s what their data shows…
#NorthAmericanMobile #Ecommerce #FunnelDash #headsets #mobileaccessories #businessaudit #marketingreview #CostPerConversion #adspend #dataanalysis
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
A New Book I Am Reading, Secret Formulas of the Wizard of Ads - Turning Paupers into Princes and Lead into Gold
A New Book I Am Reading, Secret Formulas of the Wizard of Ads - Turning Paupers into Princes and Lead into Gold
I’ve been doing book reviews on and off and as you may know, most of the books I am recommending are things I am reading, enjoying, and utilizing in my own business. There’s a series of three books written by a gentleman named Roy H. Williams, the “wizard of ads.” I bought all three of them about a year ago and am halfway through the second book in the series. They are filled with a series of articles on all different types of stuff: psychology, the human brain, advertising, marketing, ways to get people to do things you want them to do. If you are a marketer in any capacity, I HIGHLY recommend you check them out. Here’s how I use these books in my business...
#WizardofAds #RoyHWilliams #psychology #humanbrain #advertising #marketing #marketingstories #marketinglessons #adcampaigns #bookreview #marketingbookreview
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Your Smile Direct - A Facebook Marketing Audit
Your Smile Direct - A Facebook Marketing Audit
A while back this company called Smile Direct Club Canada caught my attention, but for some reason they are not running any ads on Facebook, so I cannot dive directly into their marketing. However, their competitor Your Smile Direct is, so I will be breaking down their ads instead. The business model itself is very smart; instead of going to the dentist to get braces, they send you an imprint which you bite into. You then send back the imprint and they send you these clear see through braces that straighten out your smile over time. I saw their ad everywhere so I figured I’d take a closer look. Here’s what I found...
#YourSmileDirect #invisiblebraces #dentist #Facebookadreview #Facebookmarketingaudit #adreview #marketingaudit #Facebooksads #businessaudit #retargetingads #nativevideo
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Don Zapas - Auditing A Potential Client’s Business
Don Zapas - Auditing A Potential Client’s Business
I recently had a meeting with a potential client who described a big problem they were having in their business. But more than that, they provided me with the insight that “most gurus are doing ad audits and sharing them with their audiences,” and while I’ve never viewed myself as one of the “guru types,” I was excited about the idea of a live ad audit of a prospect’s company. The company we will be reviewing is called Don Zapas, which specializes in safety footware. The main issue they are having is getting consistent sales through Facebook. They’ll have 2 or 3 sales come in, they won’t be profitable for a few days, and then they’ll repeat the pattern. Here’s what I found...
#DonZapas #adaudit #Facebookadaudit #businessaudit #ecommercecompany #footsafety #safetyfootware #ROAS #KPIs
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
A Facebook Ad Audit Of Expedia.ca
A Facebook Ad Audit Of Expedia.ca
If you’re not familiar with Expedia, they are one of the largest travel sites on the planet. I’ve personally used this brand and had varying experiences; it feels like an instant travel agency. You can sometimes get very little support, the deals are average, but they get the job done. First we’re going to dive into their ads to see what I believe they are doing right, and ways they can improve upon. Next we will dive into their traffic to see where they’re actually generating their business. Here’s the breakdown…
#Expedia #Facebookadreview #Facebookmarketingaudit #adreview #marketingaudit #Facebooksads #trafficbreakdown #onlinetraffic #marketingstrategy
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Ogilvy On Advertising - A Book Review
Ogilvy On Advertising - A Book Review
The book “Ogilvy On Advertising” has had a tremendous impact on my life and my business. If you’re remotely interested in marketing and advertising, this book is worth the read. In this book, Ogilvy outlines the framework for some of the largest advertising campaigns to ever exist: Dove Soap, Rolls-Royce, Super Glue, and so many more. Here are some of the biggest takeaways from this book...
#OgilvyOnAdvertising #bookreview #DoveSoap #RollsRoyce #SuperGlue #marketingcampaigns #advertisingcampaigns #historyofmarketing #historyofadvertising
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
How To Generate Leads On Demand With LinkedIn - Interview With Agency Owner Brandon Poplstein
How To Generate Leads On Demand With LinkedIn - Interview With Agency Owner Brandon Poplstein
Check out our latest interview with agency owner Brandon Poplstein. His new software automates your LinkedIn outreach to help you generate leads on demand. Working across all industries, this software is a complete game changer for all agency owners and sales people. Here’s Brandon’s story...
#BrandonPoplstein #LinkedInmarketing #LinkedIn #leadgeneration #automaticoutreach #salessoftware #leadsoftware #SAAS #agencyowners #digitalmarketing
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
LaCroix Water - Facebook Ads & Traffic Breakdown
LaCroix Water - Facebook Ads & Traffic Breakdown
On today’s episode we are doing an audit of LaCroix Water’s Facebook ads, website and more. We’re going to look at where they are sending their traffic, as well as their backend to see where they are receiving the majority of their traffic. As with other company reviews there are some things I like about their marketing strategy, as well as many areas where I believe they can improve; here’s what they are...
#LaCroix #Facebookads #Facebookadsreview #Facebookadsaudit #Facebookadsreview #adreview #onlinetraffic #trafficbreakdown #marketingstrategy
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Celebrating Your Failures - My Most Recent Internal Business Failure
Celebrating Your Failures - My Most Recent Internal Business Failure
When you go into any Facebook group, especially regarding Facebook ads, marketing, or anything along those lines, you’ll always see the same classic story; “Hey I made a million dollars in this much time,” or “hey I made $100,000 in this much time,” and then they’ll break down their steps to success. I love this and think it’s great for aspiring entrepreneurs, but what you never see is people celebrating their failures. Recently I had a major internal failure in my business with the launch of my Bulletproof Marketing Audit and I believe it’s important to get the story out there. Here’s a breakdown of what happened…
#failure #celebratingfailures #learningfrommistakes #onlinemarketing #digitalmarketing #Facebookads #entrepreneur #liveproductlaunch #BulletproofMarketingAudit
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Organic Growth Through Facebook - An Experiment
Organic Growth Through Facebook - An Experiment
I recently did a little test on Facebook to see if I could flip the tables on people doing organic Facebook outreach. There is a huge trend on Facebook of people reaching out through a friend request, and immediately trying to sell you a product once you have accepted their request. For this test, I accepted every friend request that I had received in the last 5 days. I had conversations with about 200+ people to try to sell them my services instead, and found it to be a HUGE waste of time. Here’s why…
#Facebookorganic #Facebookgrowth #Facebooktesting #organicoutreach #organicmarketing #organicmarketingframework #marketingframework #onlinesales
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Rolls-Royce - An Ad Audit Mixed With A Funnel Hack
Rolls-Royce - An Ad Audit Mixed With A Funnel Hack
Rolls-Royce is one of the top premiere brands when it comes to the automotive industry. In this episode I’m going to reverse engineer how they are getting their traffic online, how people are finding them and what we can learn from that. You’d be surprised where most of their traffic is coming from. Here’s the breakdown...
#RollsRoyce #Facebookads #Facebookadvertising #adaudit #funnelhacking #trafficbreakdown #branding #organicvspaid #organictraffic #paidtraffic
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Interview With Facebook Advertising Specialist Zach Hesterberg - Owner of SoZesty
Interview With Facebook Advertising Specialist Zach Hesterberg - Owner of SoZesty
In this episode, Zach Hesterberg shares his 4+ year journey of starting his agency SoZesty. Zach helps his clients make millions of dollars running Facebook Ads through his 6 Week Ad Accelerator Program. Here is his story…
#ZachHesterberg #SoZesty #6WeekAcceleratorProgram #Facebookadvertisingspecialist #Facebookadsexpert #Facebookads #Facebookadvertising #agencyowner #socialmediamarketing #ecommerceclients
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Facebook Ads Training Series - Part 4 of 4 - Pruning Your Campaign
Facebook Ads Training Series - Part 4 of 4 - Pruning Your Campaign
When done right, Facebook ads can be extremely profitable. Now that you have the basics up, it’s time to look at the statistics!. How do you know when a campaign is profitable? How do you know when to shut it off? There are a thousand and one questions that can be addressed and I’ll never be able to answer them all. Every campaign is different, but here is the method I use to prune my campaigns and find where it is profitable and where it can be improved.
#Facebookads #Facebookadvertising #Facebookadstrainingseries #campaignpruning #campaignstatistics #campaignanalysis #improvingads #demographicbreakdown
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Facebook Ads Training Series - Part 3 of 4 - Building Out Your Ads
Facebook Ads Training Series - Part 3 of 4 - Building Out Your Ads
So far, we’ve created a campaign and added an audience to target people who would be interested in a hypothetical high-tech gym; now we can move on to the ad creative. At this stage of a new campaign, the main objective is finding what audiences are working and we can do this through some pretty basic copy. We’ll improve the copy as we go, but for now I’ve written out a short blurb that we can set up with different image variations. Here’s a breakdown of these ads...
#Facebookads #Facebookadvertising #Facebookadstrainingseries #creatingads #adcreative #adcopy #copywriting #imageads #adsbreakdown
Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home
Facebook Ads Training Series - Part 2 of 4 - Starting A Campaign And Building Audiences
Facebook Ads Training Series - Part 2 of 4 - Starting A Campaign And Building Audiences
Today we’re going to be talking all about audiences and how I build those out. In this example, we will be promoting a hypothetical gym franchise located all throughout the United States. We will start with broader targeting, and refine our campaign based on what the data shows. Here’s the initial set-up...
#Facebookads #Facebookadvertising #Facebookadstrainingseries #creatingadsets #gymfranchise #detailedtargeting #audiencebuilding #campaign #adset
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Facebook Ads Training Series - Part 1 of 4 - Ads Manager & What Type Of Ads I Run For What Reason
Facebook Ads Training Series - Part 1 of 4 - Ads Manager & What Type Of Ads I Run For What Reason
For the first part of our Facebook training series, we’re going to dive into Ads Manager to look at what type of ads I run for what reason. Essentially, we want to run different kinds of campaigns based on what kind of results I am looking for. Facebook has simplified their system over the years, giving us a few very specific options on how we can reach our audience. Here are some of the different types of campaigns we can run, and why…
#Facebookads #Facebookadvertising #Facebookadstrainingseries #campaignstrategy #adstrategy #traffic #leadgeneration #conversions
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How We Did $1.2 Million In Sales With Just $8k Ad Spend (Over 11k ROAS) In The Last 90 Days
How We Did $1.2 Million In Sales With Just $8k Ad Spend (Over 11k ROAS) In The Last 90 Days
Very recently, we were able to help a client of ours sell 158 engagement rings (now over 200) in the last 90 days, using our proprietary retargeting method. It’s still hard to believe we were able to accomplish something like this with such a low budget, but when you’re serving the right ads to the right people at the right time… magic happens. What most people do wrong is they use retargeting in a very general way. Here is how to get more specific, and CRUSH retargeting…
#Facebookads #Facebookadvertising #retargeting #retargetingmethod #ecommerce #sales #incentives
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CEOs vs. Entrepreneurs...
CEOs vs. Entrepreneurs...
A lot of business owners are running their business like they're a CEO. There's nothing wrong with being a CEO, but if you're not making over a million dollars a year, you're not a CEO, you're an entrepreneur. A CEO focuses on processes and scaling while an entrepreneur focuses on sales, sales, sales. And to get to that million dollar mark, you're going to need more sales.
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Why Does Google Run Ads On Facebook? A Facebook Ad Review
Why Does Google Run Ads On Facebook? A Facebook Ad Review
I was recently looking at some of the largest companies in the world, assessing which ones would be beneficial to review, and I discovered something interesting. Google is spending a TON of money on Facebook ads. The question is, if they are such a large network with the reach that they have, why are they advertising on Facebook? And the answer is simple… It’s where their potential advertisers are hanging out. Here’s what I mean...
#Facebookads #Facebookadvertising #adreview #Google #Googleadvertising #marketingcampaign #returnoninvestment #adtesting
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Write Great Copy With This Very Simple Tool
Write Great Copy With This Very Simple Tool
People are always asking what the best way to write copy is; Is it long form, short form, video, etc.? What people need to understand is that there are tactics in marketing, and then there is human psychology. In other words, it’s not so much about the copy itself, as it is about applying it correctly to your business model in a way that resonates with your target consumer. What I like to do is find businesses I like in an adjacent (or the same) market and incorporate what they are doing into my own ads and copy. I do not want to reinvent the wheel if I do not have to. Ultimately I just want to write great copy that gets amazing results for myself and my clients. Here’s the tool I use to do this…
#copywriting #longformcopy #shortformcopy #videocopy #Facebookads #marketresearch #admodeling #greatcopy #marketingtool
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Struggling With Managing Expectations: Handling Stress & Overwhelm
Struggling With Managing Expectations: Handling Stress & Overwhelm
One thing I constantly do to myself is set massive goals. Let’s say I land a new client and I tell them I want to get them a 10x ROI. I have immediately set an expectation very far from the current reality of their situation, before I’ve even had a chance to assess how the marketplace will react. By doing this, I have set myself up for failure. Here’s a better way to manage expectations…
#managingexpectations #assessingsituations #managingstress #stressandoverwhelm #settingexpectations #aligninggoals #personalgoals #businessgoals #transparency
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Ubersuggest - Free Keyword Tool by Marketer Neil Patel
Ubersuggest - Free Keyword Tool by Marketer Neil Patel
Neil Patel acquired the software Ubersuggest for around $250,000 and is now giving it away for FREE. This is a genius marketing tactic for Neil, as well as an amazing tool for us as consumers (and marketers) to utilize. The tool itself gives you data on your website and where you can get more traffic, before asking you at the end if you would like to work directly with Neil. If he gets .01% of the premium potential clients out there to fill out his form and work with him, he will have paid for this tool 1,000x over. Here’s a closer look at the software…
#neilpatel #ubersuggest #seosoftware #websitedata #keywordtool #marketingstrategy #clientacquisition #competitoranalysis
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Deep Work: Rules for Focused Success in a Distracted World
Deep Work: Rules for Focused Success in a Distracted World
If you’re anything like me, you will start your day with the best intentions. You make a list, you check it twice, and everything is looking good for what you’re going to do the next 8 hours. Then the day starts and you’re getting interrupted by emails, text messages, phone calls, you name it. Before you know it, the day’s over and you’ve only accomplished 10% of everything you sought out to do that day. That was me up until about 6 months ago, when I read this book, “Deep Work: Rules for Focused Success in a Distracted World” by Cal Newport. Here are some of the main takeaways from the book…
#bookreview #deepwork #rulesforsuccess #focusedwork #distractions #socialmedia #workschedule
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One Of My First Loves Of Marketing - Dynamic Retargeting
One Of My First Loves Of Marketing - Dynamic Retargeting
If you are not implementing dynamic retargeting into your campaigns, you are leaving money on the table. There are many ways to deploy dynamic retargeting. The best way is through Facebook’s built in ad type where you upload a bunch of items to a feed and serve them an ad based on what page they land on, on your website. Here are some other strategies to use when utilizing dynamic retargeting in your marketing campaigns…
#dynamicretargeting #Facebookads #Googledisplaynetwork #retargetingsales #retargetingcampaigns #marketingcampaigns #subsegmenting #profitableads
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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
We all want amazing things in our life; we want to achieve these goals that we set for ourselfs, whether that's a revenue goal, a marketing goal or even a personal life goal. As human beings, our entire lives are made up of the habits that we do over and over again. The “atomic” reference in this book refers to the fact that a very, very small change can have great positive consequences/rewards over a long period of time. Here are some examples of how compounding habits can have MASSIVE results…
#AtomicHabits #goodhabits #marketinggoals #peronalgoals #compoundingresults #compoundinghabits #positiveconsequences #growthmindset
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The Great Hack (2019) - Movie Breakdown
The Great Hack (2019) - Movie Breakdown
This documentary on Netflix addresses the Cambridge Analytica issues and how they were able to identify certain people that were swing votes, and target them with the proper ads. Essentially what they did is they used a quiz to identify personality types in individuals, and from that quiz data they received access to information about the quiz takers’ friends and family as well. Can this form of marketing be dangerous when used in a political arena? Yes. Are there positive examples of this type of marketing being used elsewhere? Also, yes. Here’s the trailer for “The Great Hack,” and my opinion on the movie…
#TheGreatHack #CambridgeAnalytica #marketingtactic #marketingquiz #segmentingcustomers #retargetingads #userdata #marketingdata
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Coca Cola Ad Review - 1,000 Ways To Improve
Coca Cola Ad Review - 1,000 Ways To Improve
I’ve always found it interesting how some of the biggest companies on the planet barely spend any money on social media. While they still spend 10x what we may spend, overall their budgets are relatively small. Coca Cola’s branding is what really sets them apart from the marketplace. To me, Coca Cola stands for everything good; they are more of a feeling, rather than an actual product. They use this to speak to specific communities and relate with them. Here’s how their Facebook ads are doing this...
#cocacola #adreview #facebookadvertising #facebookads #branding #facebookbusinessmanager #socialmediamarketing #profitableads
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