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The Ad For Good Podcast

The Ad For Good Podcast

By Boon.Today
The Ad For Good Podcast is the first podcast talking about Purpose-Driven Advertising and how Marketers, Medias and Agencies can help lift the society and our planet onto a higher level.
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Why Responsible Advertising Matters in 2021
"Responsibilities. This is the word that gets more serious with age for human beings, as suddenly one day we wake up and we have become responsible for mortgages, looking after other small human beings, and (the worst) sorting out dinner for yourself every night..." 📰You can read the full article here:  https://www.boon.today/blog/why-responsible-advertising-matters-in-2021 Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns for your brand or clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
07:12
April 22, 2021
The Apolitical Lesson Joe Biden has taught the Advertising Industry
"When I look back on the past year, despite all the uncertainty, I can’t help but reflect on the impact that everything has had on our planet. There are the positive aspects, which include less cars on the streets, less planes flying in the sky, less people travelling into untouched nature and less overall strain on the environment. On the other hand..." 📰You can read the full article here:  https://www.boon.today/blog/the-apolitical-lesson-joe-biden-has-taught-the-advertising-industry Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns for your brand or clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
04:25
April 18, 2021
5 Top Advertising Trends to watch out for in 2021
"Want to stay on top of the latest advertising trends for this year? Want to know exactly how to keep your customers engaged, whilst using innovative, creative techniques and technology to promote your business and products? Keep reading, I’ve got you covered. Boon.Today has looked into the crystal ball..." 📰You can read the full article here:  https://www.boon.today/blog/5-top-advertising-trends-to-watch-out-for-in-2021 Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns for your brand or clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
12:04
February 17, 2021
Uplifting advertising campaigns that are perfect for the year 2020, and why they matter.
"I wanted to take the time to share some positive advertising campaigns that I’ve read about recently which brightened up my day, and I certainly hope it will brighten up yours..." 📰You can read the full article here :  https://www.boon.today/blog/uplifting-advertising-campaigns-that-are-perfect-for-the-year-2020-and-why-they-matter Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
09:37
December 9, 2020
How to create a purpose-driven advert without losing your brand message
"But this podcast is not about just about having core values, it’s about learning how to advertise in a way which doesn’t take away from the original brand message, but which promotes your company values at the same time. This is what consumers are looking for, and quite honestly, this is the easy part and is the future of advertising...." 📰You can read the full article here :  https://www.boon.today/blog/how-to-create-a-purpose-driven-advert-without-losing-your-brand-message Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
06:39
November 2, 2020
Why your media agency should adopt a responsible and transparent media buying policy with their advertisers
"The relationship between a media agency and an advertiser has become almost like a reality tv show. There’s been lies, cheating, lots of bribes and unsafe environments exposed to its audience..." 📰You can read the full article here :  https://www.boon.today/blog/why-your-media-agency-should-adopt-a-responsible-and-transparent-media-buying-policy-with-their-advertisers Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
06:55
October 10, 2020
What would you do with $70 billion? We know what Facebook did.
Yes, Kanye West just announced he is running for president in the 2020 presidential elections. Some may call this move shocking, others may laugh or call it ‘wishful thinking’, as the election is currently only 4 months away. For me, I went straight to the internet to see what President Trump thought about this move. As I typed in ‘trump twitter’ into the search engine bar, I was immediately drawn to the 4th result, which was called ‘Videos of trump twitter’ where all 3 of the videos were about Twitter flagging Trump's tweets as being ‘manipulated media’, ‘glorifying violence’ and having ‘red flags’... 📰You can read the full article here :  https://www.boon.today/blog/why-boycotting-facebook-advertising-is-not-the-way-to-make-it-a-brand-safe-environment Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
06:58
September 24, 2020
How to do more than just offsetting your carbon footprint in your advertising media agency
One year ago, long before Covid-19 changed our lives, Harry and Meghan Markle were once at the centre of the media. Despite Harry’s claims of being committed to the environment, the couple had taken private jets all through summer of 2019, including to Elton John’s private home in Nice, France... 📰You can read the full article here :  https://www.boon.today/blog/how-to-do-more-than-just-offsetting-your-carbon-footprint-in-your-advertising-media-agency Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
06:60
August 10, 2020
What social media influencer agencies have been doing wrong
So, what could these agencies possibly be doing wrong? The answer is quite simple: they haven’t quite used their power to the fullest. There is no doubt these agencies are managing influencers who have very real power. However, they aren’t making the most of this. 📰You can read the full article here :  https://www.boon.today/blog/what-social-media-influencer-agencies-have-been-doing-wrong Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
06:33
July 26, 2020
The future of advertising with generation Z in charge
Generation Z, or in other words, Gen Z. The generation that follows the ambitious, driven millennials. The generation that was born holding a smartphone and hasn’t put it down since. The generation that has a voice to criticise but no other power. The generation that has lived in the world long enough to see dramatic changes to climate, leadership and most importantly advertising. But our time is coming to take over. And when we do, the world will be a very different place. I’m going to tell you how Gen Z will change the advertising industry. 📰You can read the full article here :  https://www.boon.today/blog/the-future-of-advertising-with-generation-z-in-charge Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
08:51
July 19, 2020
The Good, the Better and the Best: What Good Media Channels and Media Agencies can do better
Media channels and agencies have without a doubt an undefiable power today. They can help decide what to promote, in what way, when and how. They can reach millions of people in a second to promote a single message. They have the power to do good, which some of them do, yet I believe that there is more to be done. Many CEO’s of businesses and brands have already realised the moral importance of having a strong CSR and what this can do to boost their reputation and brand image, whilst helping the planet at the same time. 📰You can read the article here :  https://www.boon.today/blog/the-good-the-better-and-the-best-what-good-media-channels-and-media-agencies-can-do-better Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
07:52
July 12, 2020
3 reasons why your ‘green initiatives’ may lead to a greenwashing problem and how to overcome this
Have you ever been to a hotel before, where you have noticed a sign in the bathroom which says something along the lines of ‘Save our Planet! A towel on the rack means ‘I will use it again’. A towel on the floor means ‘please exchange’? This is precisely where the term ‘greenwashing’ originated from and is one of the most common forms of greenwashing still in use today... 📰You can read the article here :  https://www.boon.today/blog/3-reasons-why-your-green-initiatives-may-lead-to-a-greenwashing-problem-and-how-to-overcome-this Here's why you'll love our latest feature:   ✅ Turn every user engagement on your campaigns into a micro-donation  🙌 Get Ad For Good® campaigns demo for your clients  👩‍💻 Add your team to brainstorm and close new purposeful campaigns  🌍 Get access to unlimited NGOs and project to support  🌌 Add a unique rich media experience on your ad format    WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/  LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
09:07
June 26, 2020
How to advertise your company’s social commitment which doesn’t cost the world
2020 has certainly been a very different year so far. A lot of things are never going to be the same after this year. But there is one thing which will remain the same for now, for the future, and that’s the importance of a company's social commitment to the world. 📰You can read the article here :  https://www.boon.today/blog/top-tips-on-how-to-promote-your-company-s-social-commitment-which-doesn-t-cost-the-world Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
07:38
June 22, 2020
Why purpose driven-strategies will make your media agency more successful
I am sure that whoever is reading this knows that the past few months have been completely life-changing in so many ways for every business, brand, agency…The list goes on and on.  This is why in this first Ad For Good® Podcast we will talk about Purpose-Driven Marketing  📰You can read the article here :  https://www.boon.today/blog/A-simple-guide-to-why-purpose-driven-strategies-will-make-your-media-agency-more-successful Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation 🙌 Get Ad For Good® campaigns demo for your clients 👩‍💻 Add your team to brainstorm and close new purposeful campaigns 🌍 Get access to unlimited NGOs and project to support 🌌 Add a unique rich media experience on your ad format WANNA TRY Boon.Today ? ASK YOUR DEMO HERE 😍 https://www.boon.today/ LET'S STAY IN TOUCH Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/ Drop by our Facebook page 👋 https://www.facebook.com/boon.today.world Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/ DID YOU KNOW ? The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here
08:37
June 19, 2020