Publishing Out Loud

In this episode of Publishing Out Loud, we are speaking to the Media Monetization Head of the Meta business unit of lastminute.com group, Elio Simeone. Jetcost, the main brand, is one of Europe's leading travel metasearch platforms. 

Jetcost is one of Europe’s leading travel metasearch platforms giving travellers access to an unparalleled inventory of flights, hotels, private accommodations, and car rental solutions.

Elio drives yield management and publisher development activities, leveraging revenue solutions within the ad-tech ecosystem. Here, he shares his insights on the importance of ad tech in the world of travel.

He also gives his two cents about the changing landscape of monetization, especially with Google’s mandate of using a Google-certified CMP and phasing out cookies.

Some key discussion points to look out for:

• Changing privacy policies in the EU

• How does metasearch media monetization differ from classic monetization strategies

• Conversational AI redefining the face of customer service

And more interesting facts for anyone working in the ad tech domain!

This episode of Publishing Out Loud is hosted by Shaunak Thakkar, Associate Publisher Development Manager at AdPushup.

Happy listening! :)

Changing Landscapes: Down to the wire with Mithun Kidambi

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Frequency Capping.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Exchange.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- DMP

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry along with our special guest, Akshay Arora- Ad Exchange.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Exchange.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- CTV.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Overlay Ads.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Floor Price Engine.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Instream Video Player.

In this episode of Publishing Out Loud, we bring you an all-embracing conversation with Susanne Sperling, the Chief Commercial Officer at Bold.dk.

Susanne shares her views and insights about the ever-changing dynamics of programmatic, metrics for digital growth, viewability-based CPMs, things that worked out for Bold.dk without cookies and so much more. She even sheds light on how knowing your audience better can result in contextual targeting and increased revenues.

Some key takeaways from this episode:

• Renew yourself - you’ll stay relevant only when constantly changing.
• Know how much time a user is spending on the page.
• Create an environment where people want to work.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Servers.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Tags.

In this episode of Publishing Out Loud, we bring you an all-encompassing conversation with Saurabh Shukla, the Manager of Programmatic Sales and Digital Partnerships at Bayut, OLX, and Dubbizle.

Here, Saurabh shares his views and insights about the DART mission, transitioning from the news and media industry to classified, his previous startup, and so much more. He even sheds light on how advertising strategies and product experiences work in different sectors.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ads.txt

In this episode, we spoke about how advertisers can drive an effective ROI based on two key factors: transparency and addressability with Sean Burke, who is the senior director for advertising solutions at PubMatic. In light of the rising concerns surrounding cookie deprecation, leveraging SSPs to drive better results for the buy-side may be the answer to optimized digital advertising efforts.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- AMP.

Brett Robinson is the senior vice president of ad operations at National Public Media, an NPR subsidiary. In this episode, we spoke about how podcast advertising has developed and grown to be one of the most effective tools for publishers to drive brand awareness and grow their audience, though in its initial days, podcast listening and performance were challenging to measure.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Refresh.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Header Bidding.

In this episode, we spoke about some of the changes that occurred in the publishing industries during the pandemic and post-pandemic era and how conversations around the political landscape and social change movements really forced publishers to think about the kind of content they produce and what and where they advertise.

Major takeaways from the episode:

1. Major trends in advertising during the pandemic include a jump in digital consumption and ad-supported videos, a spike in ad fraud, and a focus on brand safety efforts.
2. Revenue diversification through trial and error is key to maximizing ad revenue. That can look like a mix of advertising, subscriptions and freemium-style events.
3. For both advertisers and publishers, data needs to continue to be front and center with a focus on high-quality ads and content, as well as brand safety.

Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Refresh.

In this episode, we spoke about how data privacy has become a growing concern among users, publishers, and ad agencies. We also discussed best practices for data regulation and strategies on how to use data more effectively for targeted advertising without compromising consumer trust or consent.

Major takeaways from the episode:

1. Be transparent with users about how you’re using their data.
2. Practice due diligence with compliance rules in place to ensure the effective use of user data, and that data is not being misused for personal gain.
3. Give users the ability to choose whether to allow you to use their data. Doing so can benefit both and help build trust between you and the user.

In this episode of Publishing Out Loud, we spoke to three women ad tech leaders about some of the challenges that publishers are facing when it comes to ad revenue, especially in the field of programmatic. These challenges can range from data and privacy concerns and vendor strategies to finding new ways of revenue.

Major takeaways from the episode:

1. Focus on quality over quantity and relevancy of ads.
2. Be innovative and explore partnerships with independent ad agencies. The more niche you are, the better relationships you have with your advertisers.
3. Stabilizing ad revenue streams is key to adapting in the post-pandemic era.

In this episode of Publishing Out Loud, we spoke to Mark Mansfield about how bandwidth and competitive visibility are major challenges affecting brands today, and that no two brands or objectives are the same. The key question to ask is what problem am I solving, and then pulling on that thread to break through the noise — the noise being ad performance.

Major takeaways from the episode:

1. Use a macro to a micro-level approach to understand which ads have the highest engagement.
2. Leverage organic social content to gauge how consumers feel about certain pieces of content or ads.
3. Give consumers the option to opt in in a conversation. Doing so will strengthen the relationship between advertisers and customers.

In this episode of Publishing Out Loud, we spoke to Harvin Gupta, a Sr. Ad Tech Industry Leader about how to strike a balance between user experience and advertising and how publishers can optimize their ad revenue through various A/B testing and header bidding frameworks that ensure both higher-quality ads and a great user experience rooted in a privacy-first approach.

Major takeaways from the episode:

1. Focus on less ads, but more high-quality ads.
2. Prioritize users, their choices, their preferences, and especially their data privacy.
3. When conducting A/B testing, write a clear test plan and document the changes you make (and don’t make all of these changes at once!). This will generate valuable insights and data on what works best for your audience.

In this episode of Publishing Out Loud, we bring you a conversation with Suryansh Tibarewal, the co-founder of EssentiallySports. This sports-inspired platform brings together the fans’ perspective among other things. 

In today’s world (wide web), sports fandom can as much be seen on devices as in stadiums, and EssentiallySports rightly captures the same essence. With more than 8 million monthly users, the platform is a go-to for sports fanatics and believes in keeping content and data accessible to all. 

You can hear Suryansh talk about his journey from the first hundred users to the future that the founders share for the industry and their work. With all that he has to offer across digital growth and bootstrapping for businesses, there is a lot for publishers across all phases of growth to be inspired from. 

Some takeaways include key indicators to knowing if it is bootstrapping or investment that one should go for. Those who like the freedom that digital-first businesses and bootstrapping bring along should consider reinvesting their profits to scale things up. Talking of freedom, he also shares how ads are a great way to help people access premium content while keeping the information on the internet accessible and free for everyone.

This episode has been hosted by Dikshant Joshi, Director of Publisher Development at AdPushup.

In this podcast, we bring an insightful conversation with Nandini Shenoy, founder and CEO at Pinkvilla, an entertainment industry publisher specializing in content related to Bollywood celebrities and their lives. 

The conversation was hosted by Dikshant Joshi, Director of Publisher Development at AdPushup, and focused on some key ideas that are highly relevant for publishers today. Pinkvilla has an unparalleled digital reach of over 29.82 million unique users over its web, mobile, and app platforms on a monthly basis. 

Nandini shares the secret sauce for building a successful website from scratch. Important takeaways for publishers include growth strategies employed at Pinkvilla, experimentation with video content, revenue models that Pinkvilla relies upon and whether or not they used a diversified revenue generation model, and most importantly, how Nandini single-handedly built an organization on her own.

Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.

Sanjay Trehan has held senior leadership positions at HT Media, Microsoft, NDTV Convergence, and Times Internet. During his time at these companies, Sanjay led many digital and new media initiatives across web, video, and mobile categories. 

In this week's episode, we discuss:

• The change Covid-19 has brought to the publishing industry and what publishers can do to cope up.
• New media trends.
• How to think about alternate sources of income as a publisher.
• Where the publishing industry is headed.
• Sanjay's advice for publishers starting out.

Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. 

Check us out on the web at www.adpushup.com or get in touch with us at sales@adpushup.com.

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