Powerplayers in Business and Life
By Adrienne Richardson
Powerplayers in Business and Life, hosted by Adrienne Richardson, is the show that shares stories of success from top business leaders, as well as those who have risen above personal challenges and found success and meaning in their lives.
Powerplayers in Business and LifeSep 14, 2020
00:00
19:43
S2E10 Live Call-in: Targeting Cyclical Audiences
Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers questions from her listeners about the best ways to target cyclical audiences with your Facebook ads. She explains the difference between traffic and conversions, how to adjust your messaging to target multiple audiences, and the importance of geography when crafting high-converting copy. Stay tuned.
Sep 14, 202019:43
S2E9 Live Call-in: How to Make the Most Out of Your Facebook Ad Spend
In this week’s episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to maximize ad spend on Facebook. She shares her tips and techniques on how to use your average customer value to inform your advertising budget, as well as how to work around Facebook’s rule against running ads to a group. Stay tuned.
Sep 07, 202019:30
S2E8 Live Call-in: Facebook Targeting Top Tips
In this week’s episode, Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers her listeners’ questions about how to find, attract, and convert the right target audience for your Facebook ads. Stay tuned as she discusses how to target people who speak different languages, how to create lead magnets that attract more quality clients, and her top strategies for targeting specific job titles.
Aug 31, 202021:22
S2E7 Live Call-in: Boosting Facebook Advertising During Unprecedented Times
In this episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to pivot your Facebook advertising strategy during unprecedented times. She shares her expertise on targeting an audience that doesn’t have a sense of urgency, driving consumers to videos versus evergreen webinars, and boosting sales in times of crisis. Stay tuned.
Aug 24, 202030:02
S2E6 Live Call-in: How to Target the Right Audience With Facebook Ads
In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to target different audiences with your Facebook ad campaigns. She gives her advice on the best ways to increase your engagement, how to target within the Special Ad Category, and when you should bundle multiple audiences in one ad set. Stay tuned.
Aug 17, 202023:06
S2E5 Live Call-in: Best Strategies for Facebook Targeting
In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers her listeners’ questions about Facebook targeting best practices. She shares her expert tips and tricks for targeting small business owners, driving leads to landing pages, and writing ad copy that Facebook won’t reject. Stay tuned.
Aug 10, 202018:32
S2E4 Live Call-in: Increasing Facebook Ad Conversion Rates and Maximizing Ad Spend
In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to increase Facebook ad conversion rates and maximize ad spend. Tune in as she gives her advice on how to target the right audience, where to set your budget, and how to use quizzes to drive traffic.
Aug 03, 202020:43
S2E3 Live Call-in: The Best Strategies for Building Facebook Groups
In this week's episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers her listeners’ questions about the best strategies for building Facebook groups and creating high-converting ads. She gives her tried and true solutions for warming up cold leads, narrowing down target audiences, and finding the perfect size for your Facebook ad campaign. Stay tuned.
Jul 20, 202033:26
S2E2 Live Call-in: How to Better Optimize Facebook Ads
In this episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers questions from her listeners about how to best optimize Facebook ads. Tune in as she discusses top tips for creating clickable Call-to-Action buttons, the ins and outs of setting an advertising budget, and how first-time users can overcome their fear of running ads on Facebook.
Jul 13, 202023:01
S2E1 Live Call-in: Best Strategies for Facebook Targeting
In this first episode of Season 2 of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson hosts a live call-in show with her listeners to answer their questions about Facebook targeting. Adrienne shares her best strategies for targeting different types of audiences, attracting more qualified leads, and writing high-converting ad copy. Stay tuned.
Jul 06, 202024:55
Understanding Personal Finances and Business Management with Rachel Cruze
In this episode of Powerplayers in Business and Life, Adrienne Richardson is joined by Rachel Cruze where they talk about how to get smart with money and how to make smarter business decisions. They discuss the importance of focusing on and embracing the season that your business is in, the value of having an emergency fund, and the difference between money management and personal finance. Stay tuned.
Jun 15, 202029:26
The Art of Making Things Happen with Steve Sims, Founder of Blue Fishing
Join Adrienne Richardson in this episode of Powerplayers in Business and Life as she interviews Steve Sims about the art of making things happen and the value of embracing failure instead of finding someone to blame. They also talk about his unique career history, why the word “why” is the most offensive but also the most important question to ask, and how businesses need to step away from fear and learn to communicate better in order to grow so stay tuned.
Apr 20, 202037:13
Becoming a Better Speaker and Getting More Bookings with Grant Baldwin, Founder of The Speaker Lab
Join Adrienne Richardson in this episode of Powerplayers in Business and Life podcast where she talks to Grant Baldwin of The Speaker Lab about what it takes to become an awesome public speaker who gets booked for gigs, the importance of zeroing in on your niche topic, and why speaking for free for certain causes is something to be lauded. Stay tuned.
Apr 13, 202032:19
How to Make Your Brand Referrable with Michael Roderick, CEO of Small Pond Enterprises
In this episode of Powerplayers in Business and Life, Adrienne Richardson interviews Michael about the importance of having a referrable brand, how to make your branding transferrable, the importance of creating a message that’s memorable and relatable, and why going LESS is important in marketing. Stay tuned.
Apr 06, 202032:58
Staying Connected and Leading with Positivity Despite the Pandemic with Lydia Knight, Founder of Life With Lydia
Join Adrienne Richardson in this episode of Powerplayers in Business and Life as she talks to Lydia about how she has reached out to her clients since the pandemic started. Listen in as they discuss the value and importance of leading with positivity and providing grace and support to people especially during challenging times, and how you can stay connected despite the distance.
Mar 30, 202039:16
Financial Life Planning for Business Owners with Justin Krane, Certified Financial Planner™ Professional
Justin, a Certified Financial Planner™ Professional, is a money strategist for business owners whose mission is to help the owners understand the money side of their business. He joins Adrienne Richardson in this episode of Powerplayers in Business and Life, to talk about the different types of business owners and how he helps them understand their financials better and how he helps them manage their expenses and investments.
Mar 23, 202036:04
The Science of Creating Online Courses with Dr. Carrie Rose, Co-founder of Ofcourse
Tune in as Adrienne Richardson interviews Dr. Rose about how she helps her clients create engaging courses, why her course gets a 96% completion rate, and the things you need to consider when creating content for your course.
Mar 16, 202035:21
Building a Tribe of Courageous Women Coaches with Kendall SummerHawk
Tune in as Kendall SummerHawk joins Adrienne Richardson, host of the Powerplayers in Business & Life Podcast, in this episode where they talk about the work she does in helping women build better coaching programs and how they can start running a truly profitable business. She also shares her stair-stepping pricing model and the many pitfalls that women fall into in the course of building their own success.
Mar 09, 202034:51
Eliminate Self-Sabotage to Create a 7-Figure Business with Monica Shah of Revenue Breakthrough
Monica Shah joins Adrienne in this week's episode to share her story of what it was like to live in the lowest moment in her life and then having the courage and strength to pluck up the pieces and become the successful person that she is today. She also talks about the things you need to have in place in order to maintain a firm grip on sales in business, what to do when you lose potential clients, and why you need to love every single moment in sales -- even the ones that’s so hard to love. Stay tuned.
Mar 02, 202038:59
Marketing Automation for Small Businesses with Brad Martineau
In this episode, Adrienne Richardson sits down with Brad Martineau as they talk about the challenges that startups face as they start to establish rapport with their clients, the difference between automated and automatic, and why the human touch cannot be done away with in client relations. It’s an awesome episode of personal learnings, achievements, and realization in the world of startups and client relations. Stay tuned.
Feb 21, 202040:14
Empowering Women Business Owners with Christina Rosenberg
In this episode, Adrienne Richardson talks to Christina Rosenberg about what it takes to achieve an eight-figure income, the unrealistic expectations people seem to have about their own visions, the common pitfalls for women who are venturing into the world of entrepreneurship, and why learning to let go and allow people to take the helm for you in certain aspects of your business isn’t a recipe for disaster, it’s a pathway to success. Stay tuned.
Feb 17, 202040:18
LinkedIn Marketing with Jessica Nazarali
In this episode, Adrienne Richardson is joined by Jessica Nazarali to talk about social media marketing, particularly through LinkedIn. They talk about the common myths surrounding LinkedIn, the value of consistency in business, and what happens when you are passionate with the project that you are working on. Stay tuned.
Feb 10, 202036:10
The Pay What You Want Model with Tom Morkes
Tom Morkes is the founder and CEO of Insurgent Publishing, host of In The Trenches podcast, and author of The Art of Instigating. He is a sought after marketing and growth consultant whose ‘A’ list clientele includes high profile influencers, New York Times and Wall Street Journal bestsellers, and fast-growth companies looking to scale to eight and nine figures.
Feb 03, 202047:56
Cutting Edge Online Video Marketing with Ian Garlic
Ian Garlic has over 15 years of experience in video marketing. He uses cutting edge online video marketing to help businesses collect and craft their stories. He moved to New York and co-founded Authentic Web with his wife Jessica.
In this episode, Adrienne talks to Ian about how he got started with video marketing and why passion, dedication, and the desire to convey the right message can make you become a cut above the rest.
In this episode, Adrienne talks to Ian about how he got started with video marketing and why passion, dedication, and the desire to convey the right message can make you become a cut above the rest.
Jan 27, 202032:43
Turn Your Online Course Into a Real Business with Billy Bross
Billy Bross helps course creators generate more revenue and turn their courses into real businesses. After getting his MBA and building a great career in the corporate world, Billy left it all to concentrate on his beer website and teaching online courses to home beer brewers. His success made other online course creators take notice and reach out for help. He has now grown businesses in over 40 different niches, generating millions of dollars and online course sales for his clients.
Jan 20, 202037:09
Strategic Video Marketing with Rick Cesari
Rick Cesari has helped major brands build billion-dollar companies through brand response advertising and strategic video marketing. His book, Video Persuasion, aims to put the proven video marketing techniques of big brands into the hands of small business owners, entrepreneurs, investors, Amazon sellers, and others.
In this episode, Adrienne Richardson sits down with Rick Cesari to talk about his skills in video marketing, the key components of a great video, and the books he has written.
In this episode, Adrienne Richardson sits down with Rick Cesari to talk about his skills in video marketing, the key components of a great video, and the books he has written.
Jan 13, 202039:56
The Power of Starting Something Stupid with Richie Norton
Richie Norton is the award-winning best selling author of the book, "The Power of Starting Something Stupid" and "Resumes Are Dead and What to Do About It". Earlier this year (2019), Richie was named one of the world's top 100 business coaches by Dr. Marshall Goldsmith.
In this episode, Richie Norton joins Adrienne Richardson to talk about his books, how entrepreneurs can evaluate good ‘stupid’ ideas, and his advice for balancing business with family life.
In this episode, Richie Norton joins Adrienne Richardson to talk about his books, how entrepreneurs can evaluate good ‘stupid’ ideas, and his advice for balancing business with family life.
Jan 06, 202039:42
Why Your Belief System is Critical with Kevin Kermes
Our beliefs shape what we see as possible. They completely impact how we show up and how we speak into the world, because we can't talk about something we think is an impossibility.
In this episode, Adrienne Richardson sits down with Kevin Kermes to talk about why your belief system is critical in business, how to effect change, and documenting leadership roles.
In this episode, Adrienne Richardson sits down with Kevin Kermes to talk about why your belief system is critical in business, how to effect change, and documenting leadership roles.
Dec 30, 201941:44
Helping Women Make Six-Figure Incomes with Dr. Sonja Stribling
One of Dr. Sonja Stribling’s favorite quotes is "If you don't come from a wealthy family, let a wealthy family come from you."
Dr. Sonja is a retired army major and highly decorated combat veteran who went through a divorce that left her financially and emotionally bankrupt. Her mission is to use her own journey as a means to help others ignite their inner strength and realize their true potential.
Dr. Sonja is a retired army major and highly decorated combat veteran who went through a divorce that left her financially and emotionally bankrupt. Her mission is to use her own journey as a means to help others ignite their inner strength and realize their true potential.
Dec 23, 201935:19
Creating That Next Level of Business Performance with Kevin Waldron
In this episode, Adrienne Richardson sits down with Kevin Waldron to talk about how leaders can motivate and challenge their people, setting up systems to create freedom & solve business problems, and the Kilimanjaro project.
Dec 16, 201937:34
Release Your Mental & Emotional Blocks with John Assaraf
John Assaraf is the CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based brain training methods to help individuals and corporations unlock and ignite their fullest potential. He is one of the leading mindset and behavioral experts in the world who has appeared numerous times on Larry King Live, Anderson Cooper and The Ellen DeGeneres Show.
Dec 09, 201941:10
Overcoming the Fear of Selling with Emily Williams
Emily Williams is a success coach, entrepreneur, and author. At one point in her life, she couldn't get a job at Starbucks but later launched her business, "I Heart My Life" and grew it to seven figures in just 18 months. Today she works with female entrepreneurs all over the world, helping them bust through the obstacles that hold their dreams and goals hostage so they can free themselves to live the lives they want, build their own online business and hit their money goals.
Dec 03, 201932:05
Introduction to the Powerplayers in Business and Life podcast
Behind every story of success and accomplishment is usually a tale of challenges and hardship overcome. Sometimes there are even tales of cleaning latrines.
Such is the case for Adrienne Richardson, host of the Powerplayers in Business and Life podcast.
Adrienne is an expert in lead generation. She manages over $3 million in ad dollars per year, with expertise in helping business owners, authors, speakers and thought leaders get more clients and leads through Facebook ads.
This week Adrienne has the tables turned on her, as she is interviewed by Dr. Jeremy Weisz in order to learn more about her background and story. Listen in as they talk about her time in the military, how she came to be an entrepreneur, and some common mistakes people make when using Facebook ads.
Here’s a glimpse of what you’ll learn:[2:45] Why Adrienne started the podcast, and who would benefit from listening
[4:51] Background on Adrienne in her own words
[10:35] The story of how Adrienne was laid off while pregnant, and how it inspired her to start a business
[13:50] Starting a marketing agency
[17:30] What Adrienne does for her clients
[22:02] The biggest mistakes people make with Facebook and Instagram ads
Resources Mentioned on this episode Subscribe on:iTunes
Sponsor for this episode
Powerplay Media
Oct 30, 201929:17