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Ad-Tech for Beginners

Ad-Tech for Beginners

By Kritter Software
This podcast course is intended for everyone who would like to learn about technology's impact on digital advertising. The course attempts to breakdown advertising concepts and jargon into the simplest terms. It starts from the very basics and progresses through multiple topics popular in the digital advertising industry as we know it today.

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Lesson 6: Campaign Setup and Optimization
 Satyam visits a third time to discuss how to set your programmatic campaign up, along with some best practices to follow, like which campaign settings to tweak while live and how often to tweak them.
May 21, 2019
Lesson 5: Campaign KPIs and Measurement
Satyam is back again to shed light on the various metrics that can indicate a campaign's health and success. 
May 06, 2019
Lesson 4: Campaign Planning
Guest speaker Satyam Divecha shares with Bhavya, his formula and best practices for an effective campaign strategy.
April 22, 2019
Lesson 3: All About Targeting
In this lesson, Bhavya covers what targeting is, why it is useful, and how it works. We're always open to your feedback, queries and suggestions for topics you'd like us to cover! Email us at or find us on Twitter @tweetingkritter. You can also check us out at!
March 05, 2019
Lesson 2: Supply and Demand
Bhavya and guest speaker Manavi Singh talk about the major participants in the ad-tech space and how they interact with one another.
February 19, 2019
Lesson 1: What is Ad-Tech?
In the debut of Ad-tech for Beginners, Bhavya walks through the evolution of advertising and the purpose behind the existence of ad-tech.
February 12, 2019