Advancing Excellence is a podcast hosted by AOE – a leading consulting firm serving the AEC industry. AOE seeks to share tips, ideas, thought leadership and even tackle the tough topics in which the answers are unknown related to DEI, marketing, events, strategic planning, crisis communication, organizational management, leadership and more. For more information, please visit our website atwww.aoeteam.com.
When used properly, charts and graphs are a very effective way to communicate data. However, simple missteps in design can muddle your data, weaken your message and confuse your audience. Avoid common mistakes by following these best practices to ensure that your message is heard - loud and clear! Taking just a few extra steps to ensure you’re following the rules of data visualization will help you create charts and graphs that are trustworthy, unambiguous and persuasive. Today we discuss the fundamentals of communicating effectively with data for your next presentation.
Those of us working for non-profits or serving in leadership roles for our industry associations are familiar with the importance of antitrust laws and best practices. However, could you use a tune-up? Have the statutes, designed to protect consumers from predatory business practices and ensure fair competition, changed in recent years?
Andrew Klevorn, an experienced antitrust attorney and counselor, will help you brush-up on your antitrust knowledge. He will provide a quick overview of how the laws are applied to a wide range of questionable business activities, including market allocation, bid rigging, price fixing, and monopolies.
Even though today’s workforce laments about information overload and drowning in email, the use of email marketing continues to be an effective tool for many companies and associations. But what if email messages could be created in a way that more effectively drives action? Join Kevin Mlutkowski, CAE - Director of Marketing for the American Concrete Institute as he discusses 12 strategies that can be implemented immediately to increase open rates, create more engaging content, increase click-throughs and drive sales.
A recent study noted that approximately 65 percent of co-op/intern positions have been cancelled for this summer. While hiring a student may be out of the question because of your work from home environment or other business considerations, if you do have tasks and projects that are well suited for a student that can be handled effectively in our current environment, there are plenty of hungry students out there looking for work! However, there are many things to consider to make sure it is a good experience for you and the student. Join AOE’s President Kimberly Kayler and Bailey Numbers, AOE intern, in this podcast which will showcase the top five things you need to consider when hiring a student this summer.
If you are as tired as we are of the "new normal" discussion, join us to talk about lessons learned from 2020 and what we see on the marketing, management and sales landscape moving ahead in 2021 and beyond. AOE account leaders will host an informal discussion about the pivot we saw this year and what is on the horizon for the future. Topics include how messages have changed, the role of digital, rethinking the elevator speech and more!