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The Toy Book Podcasts by Adventure Media & Events

The Toy Book Podcasts by Adventure Media & Events

By The Toy Book by Adventure Media & Events
From the editors behind the Toy Book, the Pop Insider, and the Toy Insider comes a new series of podcasts focusing on toys, games, pop culture, and entertainment. Series' include The Toy Report — inspired by our weekly news roundup from the Toy Book, the leading trade magazine covering the toy industry; and the Power Kid Podcast, hosted by Phil Albritton of Power Kid Design, which features in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.
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Power Kid Podcast: Karen Kilpatrick | Kaypin Media and Genius Cat Books
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Karen Kilpatrick of Kaypin Media and Genius Cat Books to the show. Kilpatrick helps brands and creatives navigate the publishing industry with a focus on creating kids' books. On the show, Kilpatrick explains how telling nighttime stories to her kids sparked the idea for her business. From there, she and Albritton discuss the traditional barriers to publishing and how she helps clients overcome them. Additionally, Kilpatrick outlines a step-by-step path to success.
24:51
August 18, 2022
Power Kid Podcast: Chrissy Fagerholt | EAP Toys & Games
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Chrissy Fagerholt of EAP Toys & Games to the show. EAP produces a range of games — including You Who?, Friend or Faux, and The Lunch Room Game — that pair a hint of strategy and humor into a play pattern that requires a little luck. On the show, Fagerholt and Albritton discuss the nuances of developing games with friends and finding a definitive reason to make games. Additionally, Fagerholt delves into her backstory and reveals how she tackled early challenges and her collaboration with Albritton to create the sculpt and packaging for The Lunch Room Game, which is now available at Barnes and Noble.
32:01
July 27, 2022
Power Kid Podcast: Bill Nichols, Peter Cmiel | Blip Toys
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Bill Nichols and Peter Cmiel of Blip Toys to the show. On the show, the Blip Toys duo explains how some decisions they made early in their careers guided them to where they are today. The conversation veers toward the success of the Squinkies collectible line and the Zoom-O Disc Launcher. Nichols also unpacks the deal that found several Toys "R" Us private label toy brands a new home at Target. Finally, Nicols and Cmiel serve up a look ahead with this summer's launch of Zip Linx and GigaBots, to new toy brands that will be shown at the Toy Insider's Sweet Suite event.
35:14
July 11, 2022
Power Kid Podcast | Nick Christensen, Threepipe Reply
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Nick Christensen of Threepipe Reply to the show. Christensen is a managing partner and head of Amazon at the company, helping clients like TOMY, VTech, and Mookie Toys maximize their Amazon selling strategy. On the show, Albritton and Christensen discuss the effect of Amazon on the traditional “try me” motivator for toy sales and delve into some of Amazon’s best tools for building brands within the site, When asked if there are specific toy categories that sell better than others, Christensen provides insight that may surprise you and shares the key points of data that toy and game manufacturers should be paying attention to in order to increase sales.
26:52
June 27, 2022
Power Kid Podcast: Cassidy Smith | The Uniche Collective
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Cassidy Smith, president of the Uniche Collective to the show. For 18 years Smith served as vice president of sales and marketing at Hape International. Now, as president of its new specialty division, the Uniche Collective, Smith and his team scour the globe to find and develop products exclusively for savvy specialty customers. On the show, Albritton and Smith discuss the origins of the ever-president doctor's office staple: the beaded maze. From there, the duo discusses the nuances of developing product for the specialty market and how Uniche Collective brands, including Trido, Korko, Kruselings, Senger, Fair & Green, and Jaq Jaq Bird fit into the equation.
26:52
June 09, 2022
Power Kid Podcast: Choon Ng, Jake Minor | Rainbow Loom
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Choon Ng and Jake Minor of Rainbow Loom to the show. Following a quick recap on the backstory of the TOTY and TAGIE-winning Rainbow Loom, Albritton, Ng, and Minor delve into the empowering nature of Rainbow Loom play and the social capital that kids build with it. Rainbow Loom is celebrating its 10th anniversary this year, and Ng and Minor discuss how they've worked to keep the brand fresh and reveal several new additions to its product line.
28:06
June 01, 2022
Power Kid Podcast: Steve Markey | Hog Wild Toys
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Steve Markey, vice president of sales and marketing at Hog Wild Toys to the show. For more than two decades, Markey has traversed the toy industry with roles at Wham-O, PlanToys, Green Toys, Crazy Aaron's, and more. On the show, Albritton and Markey discuss how brands can connect people across languages and cultures. Following  a conversation about the early days of the sustainable toy movement and the challenges faced by Green Toys, the focus turns to the hilarious toys and novelty products offered by Hog Wild Toys, including Birdie Golf, Nibblerz, and more.
26:24
May 10, 2022
Power Kid Podcast: The Toy Foundation Discusses Industry Support for Ukraine
The Toy Book presents a special episode of the “Power Kid Podcast,” in which host Phil Albritton of Power Kid Design welcomes The Toy Foundation’s Executive Director Pam Mastrota and Chairman of the Board Andy Weiner to the show. The Toy Foundation operates underneath the umbrella of The Toy Association to provide philanthropic support and vital play experiences to kids and families under stress and in dire situations around the world. Currently, the major focus is on providing toy industry support to the families suffering amid the Russia-Ukraine War. On the show, Albritton engages Mastrota and Weiner in a conversation that delves into the overall work of the Foundation, the importance of play, and the developmental benefits of play for kids. Then, the conversation highlights the state of current events and what the kids of Ukraine need right now.
30:23
April 07, 2022
Power Kid Podcast: Jamie Emmick | Beverly Hills Teddy Bear Co.
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Jamie Emmick to the show. Emmick serves as director of special markets for the Beverly Hills Teddy Bear Co. (BHTB) and leads the CustomPlush.com side of the business. She is a Genius of Play Ambassador and was a recent finalist in the Rising Star/Licensor category of Women in Toys, Licensing & Entertainment's Wonder Women Awards.  On the show, Albritton and Emmick discuss how parenting can shape the way those in the toy industry view the industry, and why BHTB is a special place to work. The conversation delves into the growth of CustomPlush.com and what advice Emmick might have for anyone seeking mentorship.
27:28
April 05, 2022
Power Kid Podcast: Gary Pope of Kids Industries
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Kids Industries CEO and Co-Founder Gary Pope to the show. Pope leads a team of researchers, strategists, creatives, and developers that work to help toy, entertainment, and consumer products companies better connect with families around the world. Kids Industries has served a variety of companies and brands over the past 20 years, including Mattel, Playmobil, WWE, Disney, Save the Children, PepsiCo, Amazon, and more. On the show, Albritton and Pope discuss Kids Industries' "Super 6" — six key components that work together to create a successful marketing campaign. Additionally, the duo discusses hot topics, including mental health and sustainability.
37:36
March 24, 2022
Power Kid Podcast: Spin Master Creative Director Stephanie Guo
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Spin Master Creative Director Stephanie Guo to the show. Guo oversees creative vision for key brands, including PAW Patrol, GUND, Mighty Express, Kinetic Sand, Orbeez, and Etch-A-Sketch. On the show, Albritton and Guo discuss the unique differences between the traditional advertising industry and the toy industry. The duo delves into 2020's "PAW Patrol Years" marketing campaign with Dax Shepard and the core elements that have turned the PAW Patrol brand into an evergreen hit. Additionally, the conversation moves toward the rising trend of comfort toys and how Spin Master's GUND brand plays into that. Finally, the episode closes with some insight on the evolution and current stage of influencer collaborations and creativity within the industry.
24:43
March 02, 2022
Power Kid Podcast: Aaron Muderick of Crazy Aaron's
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Aaron Muderick to the show. Muderick is the founder of Crazy Aaron’s, the company behind Thinking Putty and Land of Dough. Crazy Aaron’s revolutionized the putty business and currently ships more than 30 unique colors to retailers and consumers around the world from its manufacturing facility in Pennsylvania. Aside from carrying the flag for U.S. manufacturing, Crazy Aaron’s also employs a number of individuals with disabilities. On the show, Muderick shares his origin story — the early days of formulating putty in his home. From there, he and Albritton discuss the growth of his company and the pivot into toys along with the differences in marketing Thinking Putty and Land of Dough. Additionally, Muderick offers some tips for budding inventors and entrepreneurs before sharing details on the biggest vat of putty ever!
32:21
February 08, 2022
Power Kid Podcast: Wes Hardin of Diverse Marketing
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Diverse Marketing CEO and owner Wes Hardin to the show. Since 1959, Diverse Marketing has served the retail industry with a curated catalog of toys and games, gift items, and sporting goods. The company maintains dedicated showrooms in multiple cities and had a staff of nearly 200 representatives that work to help retailers stock their shelves with products that consumers will love. On the show, Hardin and Albritton discuss the origin of Diverse Marketing and how the company has created opportunities from disruption. Additionally, the duo delves into the four distinct product segments that Diverse Marketing services and how the sales rep experience evolved during the COVID-19 pandemic. Finally, Hardin shares insight on some big trends that retailers should keep an eye on.
31:08
January 25, 2022
Power Kid Podcast: Soapbox Labs' Jamie Beaumont
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Jamie Beaumont, chief operating officer at SoapBox Labs. SoapBox Labs is focused on the growing technology of voice recognition and how it can best be used for kids in a variety of sectors. SoapBox Labs licenses its technology for use in K-12 education and by edtech, entertainment, and toy companies. On the show, Albritton and Beaumont discuss the complexities of creating software that can understand kids and decipher the complex nuances of kids' speech. Additionally, the duo delves into the inventor-friendly nature of SoapBox Labs and some of the opportunities that might be available.
30:10
January 18, 2022
Power Kid Podcast: Well Played Toys' David Gardiner
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes David Gardiner, founder of Well Played Toys. Gardiner began his career at Hasbro and has since held executive roles at Basic Fun!, MEGA Brands, and more. As founder and president of Well Played Toys, Gardiner is developing products for kids and collectors alike with top licenses, including Lost In Space, Borderlands, SpongeBob Squarepants, JoJo Siwa, Peeps, and more. On the show, Albritton and Gardiner discuss the nuances of seeking a toyetic license and how streaming content is fueling an increasingly brisk pace for licensing. Additionally, the duo discusses the intersection of toys, video games, and licensing in creating new products for all ages.
28:16
December 08, 2021
Power Kid Podcast: TREND Enterprises' Paul Weibel
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Paul Weibel, manager of consumer sales at Trend Enterprises. Over the course of his career, Weibel — a former sea captain — has held positions at a variety of toy and game companies, including MindWare, The Manhattan Toy Co., Asmodee, Hansa Creation, and Magnetic Poetry. At Trend Enterprises, Weibel is leading sales as the company seeks to carve a unique niche in the toy space. On the show, Albritton and Weibel discuss how fun and play can become a part of the sales process and how Trend is making big plans in the toy department while continuing to produce products for the educational market.
32:21
November 17, 2021
Power Kid Podcast: Talking Blinger with Angie Cella
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Blinger creator Angie Cella to the show. In 2014, Cella devised an invention that lets kids easily add sparkle to their hair. Through further development, Kickstarter campaigns, and self-funded experimentation, Cella scored a deal with Wicked Cool Toys at a Women in Toys, Licensing & Entertainment Empowerment Day. Blinger was given a wide release from Wicked Cool Toys — and later, Jazwares — and now Cella has detailed her journey in a new book, Blinger: An Entrepreneur's Faith-Based Journey which was released this month by RosettaBooks. On the show, Cella and Albritton discuss the dream that sparked her into action and some of the challenges and successes that she's experienced along the way.
38:34
October 19, 2021
Power Kid Podcast: Toys "R" Us Canada Owner Doug Putman Talks Toys, Retail, and Distribution
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Doug Putman, the new owner of Toys "R" Us Canada and Babies "R" Us Canada. Putman's latest venture places the iconic retailer into a portfolio that includes Everest Toys, Sunrise Records, Alex Global Products, and FYE. On the show, Albritton asks Putman about his backstory and what drives him to purchase and grow iconic retail chains. Putman shares details on why he believes that brick-and-mortar retail has a bright future for many years to come and how companies can balance a kid-friendly experience with revamped store organization tactics that the toy industry can use to boost sales.
30:28
October 05, 2021
Power Kid Podcast: Introducing Cubles with Joel Morris and Mike Horn
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Joel Morris and Mike Horn, co-founders of Cubles — sturdy, paperboard characters that are made in the U.S. On the show, Albritton asks the duo about engineering the unique articulation of their Cubles figures and the challenges of creating an environmentally friendly business model. Additionally, the conversation delves into the wide array of marketing opportunities that exist with Cubles, as the brand has already delved into licensing with KISS, Dog Man, and more.
29:00
September 21, 2021
Power Kid Podcast: Melissa & Doug's Dave Henderson Talks Growth, Licensing, and More
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Melissa & Doug's Chief Commercial Officer, David Henderson to the show. Henderson, who previously held roles at Hasbro, Coca-Cola, and Newell Baby brands, joined Melissa & Doug last year as the company entered a new chapter of growth. On the show, Henderson shares his early toy stories, including selling into the famed Sears Wish Book and how he learned to manage brands while aligning manufacturer, retailer, and consumer expectations. Additionally, Albritton asks Henderson to elaborate on the development of Melissa & Doug's growing distribution footprint and how its entry into licensing via a partnership with ViacomCBS Consumer Products for PAW Patrol and Blue's Clues and You! will drive the company forward.
30:26
September 07, 2021
Power Kid Podcast: Talking Toy Commercials with John Papa of Massimoto Media
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes award-winning producer, director, composer, John Papa to the show. Papa is the co-founder and executive producer at Massimoto Media, a New England-based production outfit that creates commercials, films, and videos for clients including Hasbro, TOMY, Rollplay, and more. Papa was recruited by Hasbro to build and establish its in-house Hasbro Studios where he led its growth across the production of commercials and videos for the company's iconic toy brands. On the show, Albritton and Papa discuss the early days of Hasbro Studios and how the company began its push into content-based entertainment. From there, Papa discusses some of his favorite projects, including the stop-motion animation created for TOMY's line of John Deere Monster Treads and how he and his wife, Katy Magee, collaborate to create compelling content.
37:31
August 10, 2021
Power Kid Podcast: WowWee's Sydney Wiseman Talks Toys and Robotics
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes WowWee's Vice President of Brand Development and Creative Strategy, Sydney Wiseman. Since joining WowWee, Wiseman has helped shape the company's new product portfolio across innovations including Fingerlings, Lucky Fortune, and this year's Got2Glow Fairy Finder. On the show, Wiseman discusses how WowWee infuses robotics and technology into all of its toys, including the Robosapien and MIP, along with new product offerings such as My Squishy Dumplings.
31:19
August 03, 2021
Power Kid Podcast: Skateboarding Legend Johnny Schillereff Talks The Heart Supply's Jakks Pacific, Target Deal
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes The Heart Supply's Johnny Schillereff to the show. Schillereff founded Element Skateboards in 1992 and built a world-renowned brand known for manufacturing high-quality skateboard decks, apparel, and footwear. After reaching more than $200 million in sales, he sold Element in the early 2000s. Now, along with his family, Schillereff has launched a new brand, The Heart Supply, and seeks to #GiveSkateboarding to kids around the world. On the show, Albritton and Schillereff ponder "Are skateboards toys?" and discuss The Heart Supply's new deal with Jakks Pacific and Target and how it will help power the company's mission to give back to kids around the world.
45:15
July 27, 2021
Power Kid Podcast: Hape CEO Peter Handstein talks classic play and sustainability
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Hape CEO Peter Handstein to the show. Since its founding in 1986, Hape has become known as a premier designer and manufacturer of high-quality wooden baby and kid's toys. Hape's products are sold in more than 100 countries and are crafted from sustainable materials. On the show, Handstein delves into his backstory in selling outdoor play equipment for use in kindergartens and the similarities between that business and selling toys to consumers. From there, Albritton and Handstein discuss the importance of sustainability, the advances in sustainable manufacturing, and the way that many of the great toy designs are often rooted in need. Finally, the duo discusses of Hape balances capturing trends while delivering classic play patterns simultaneously.
31:54
July 20, 2021
Power Kid Podcast: Exploring Electronic Toys with Learning Resources' Michael Blaustein
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Learning Resources' Senior Product Manager Michael Blaustein to the show. Blaustein's career in electronic toys includes experience at Tiger Electronics and VTech prior to joining Learning Resources and helping to launch award-winning products, including Botley the Coding Robot (2019 TOTY winner: Innovative Toy of the Year) and Coding Critters (2020 TOTY winner: Best Preschool Toy). On the show, Blaustein discusses how his early work answering video game customer hint lines led to work as a video game developer. Additionally, he explains how the Code & Go Robot Mouse opened the door for more innovative learning products and the importance of creating tech toys that don’t utilize a screen. Finally, Albritton and Blaustein discuss Learning Resources' new MagicCoders.
36:01
July 13, 2021
Power Kid Podcast: Entering the Sky Castle with Lev Nelson
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Lev Nelson, co-founder of Sky Castle Toys. Over the past decade, Nelson held positions at OzWest and Zing prior to founding Levelhed Creative and co-founding Sather & Fun Toys. Now, Nelson has teamed up with Josh Loerzel for Sky Castle Toys, a new company with a goal to "disrupt complacent toy categories."
26:13
July 06, 2021
Power Kid Podcast: Talking Retail with Lizzy Newsome of Kappa Toys
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Lizzy Newsome, owner and curator of Kappa Toys in Las Vegas. Newsome's design-minded stores carry a wide array of hard-to-find international toys and collectibles combined with a carefully curated selection of nostalgic retro classics for kids and adults alike. On the show, Newsome discusses her toy retail journey from Austin to Las Vegas and the differences between being a traditional toy buyer and a toy curator. Additionally, Albritton and Newsome discuss the newly launched Kappa Toys location in the experiential Area15 destination in Las Vegas that showcases glow-in-the-dark, neon, and blacklight reactive toys. Finally, the duo discusses the evolution of brick and mortar toy retail in the post-pandemic age.
27:24
June 29, 2021
Power Kid Podcast: Licensing and Wham-O with Patti and Jonathan Becker
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Patti and Jonathan Becker, the duo behind Anjar Co. and Becker Associates. Anjar and Becker Associates have licensed more than 1,000 products, generating more than $2 billion in sales in more than 85 countries, and in recent months they've been all about Wham-O. On the show, Albritton and the Beckers discuss the history of properties, including Gumby, Barrel of Monkeys, and Fireball Island along with how the licensing industry has changed over the years. Additionally, Patti and Jonathan discuss their recent work building a new licensing program for Wham-O before sharing information on upcoming opportunities and an exclusive announcement.
29:27
June 22, 2021
Power Kid Podcast: Adam Borton Talks Toy and Game School
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Adam Borton, founder of Creating Unique Toys and the newly launched Toy and Game School — a digital education platform is designed to teach students the fundamentals of the toy and game industry. On the show, Albritton and Borton discuss the choice to explore the toy industry in their college studies and the curriculum offered by the Toy and Game School.
32:49
June 08, 2021
Power Kid Podcast: Exploring Augmented Reality with Wikitude's Paula Monteiro
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Paula Monteiro, head of marketing for Wikitude. Wikitude is the worlds leading augmented reality (AR) software development kit with over 1 billion installs. On the show, Monteiro discusses how her background with the United Nations and education gives her a unique perspective on the kids' space, and how AR has grown rapidly over the past few years. Additionally, she and Albritton discuss the unlimited creative possibilities for AR and delve into Wikitude's work, including the creation of the Black Panther experience at Walmart.
21:32
June 01, 2021
Power Kid Podcast: Richard Levy Talks Furby, Toy and Game Marketing, and More
In this week's mega-sized episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Richard Levy, a multi-hyphenate with more than 40 years of experience spanning the entertainment, toy, publishing, and licensing industries. On the show, Levy —who once worked in marketing for Paramount Pictures — shares stories of his early career in the toy industry, including the sale of the electronic Star Bird to Milton Bradley which kicked off a string of hundreds of toys and games that he created or licensed. Among the biggest hits in his back catalog: Furby. Levy was part of the team at Tiger Electronics/Hasbro that brought the pioneering electronic character to market. The cult-favorite toy is currently back on the pop culture radar thanks to a BIG feature in the new Netflix Original Movie, The Mitchells vs. the Machines.
01:01:27
May 25, 2021
Power Kid Podcast: Talking Pixicade
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Martin and Alysha Horstman, the creators of Pixicade, an innovative new platform that kids can use to transform their drawings into playable mobile games. On the show, Albritton chats with the husband and wife duo about how Martin's tech skills and Alysha's background in art came together in developing Pixicade. Additionally, Martin explains how his game engine will revolutionize how video games are made; and the crew discusses the complexities of ensuring that the Pixicade platform and ecosystem remain kid-safe and COPPA-compliant.
28:21
May 18, 2021
Power Kid Podcast: Talkin' Weird-Ohs with Ahmet Zappa
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Monsterfoot Productions' Ahmet Zappa to the show. Zappa is a multihyphenate whose work spans publishing, TV and film, music, and more. He produced Disney's The Odd Life of Timothy Green and created the Star Darlings property, and now he's gearing up to develop projects based on the Weird-Ohs monster hot rod model kits of the 1960s.  On the show, Albritton and Zappa discuss their mutual love of vintage toys and cartoons before delving into the backstory of the Hawk Model Co.'s Weird-Ohs and the unique art of William "Bill" Campbell. From there, Zappa shares details on his past work in Hollywood and animation and how it relates to his vision for the Weird-Ohs relaunch.
35:54
May 11, 2021
Power Kid Podcast: CreateOn's Steve Rosen and Aaron Singer
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes CreateOn's Steve Rosen and Aaron Singer to the show. CreateOn's partnership with Magna-Tiles is rapidly expanding to included licensed building sets from iconic brands, including Sesame Street, Dr. Seuss, The World of Eric Carle, Build-a-Bear Workshop, and The Beatles. On the show, Albritton digs into the backstory of CreateOn and how Rosen and Singer met and entered the toy industry. The trio also discusses CreateOn's production operation in Illinois and the vision to build manufacturing infrastructure in the U.S. Additionally, Rosen shares how his background in developing licensed slot machines is similar to working with toys, while he and Singer explain how they leveraged their business to support first responders during the COVID-19 pandemic.
28:10
May 04, 2021
Power Kid Podcast: Toy Law with Attorney Scott Landsbaum
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes toy and entertainment attorney Scott Landsbaum to the show. Over the past 25 years, Landsbaum has represented intellectual property (IP) clients, including toy companies, entrepreneurs, inventors, designers, and artists across multiple industries. On the show, Landsbaum shares details on what his background in hedge fund taxes has in common with toys. Then, he unpacks the complexities of executing a merger in the toy industry. From there, Albritton and Landsbaum discuss the current speed of the industry, the need for patents, and how legal, marketing, creative, and finance converge to create one licensed item.
43:57
April 27, 2021
Power Kid Podcast: Iconic Toys with Radio Flyer's Robert Pasin
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Radio Flyer's Chief Wagon Officer, Robert Pasin. Pasin is the grandson of Antonio Pasin, who in 1917 created The Liberty Coaster, a wooden wagon crafted in a one room workshop. Now, Robert leads the charge at Radio Flyer as the company continues to produce timeless toys for kids, including tricycles, scooters, go-karts, and more, including the iconic little red wagon. On the show, Albritton and Pasin dig deep into the company's history and its vision for the future, including its seven-time honor as one of Fortune Magazine's Best Places to Work.
29:06
April 20, 2021
Power Kid Podcast: Talking My Singing Monsters and More with Catherine Winder
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes back Wind Sun Sky CEO/executive producer Catherine Winder (The Angry Birds Movie, Super Dinosaur). Winder is a former Lucasfilm exec who worked with George Lucas to assemble the team behind Star Wars: The Clone Wars and now also leads Skybound North Entertainment, the company behind the Amazon hit, Invincible, and more. On the show, Winder discusses My Singing Monsters: Fandemonium, Wind Sun Sky's latest collaboration with Big Blue Bubble, the developers of the My Singing Monsters app. Fandemonium is a cutting-edge live animated interactive variety show and Albritton and Winder discuss the technologies used to create it and the crossover potential with toys and games.
26:23
April 13, 2021
Exploring the POP Trend with FoxMind Games' David Capon
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes David Capon, president of FoxMind Games, the company behind the viral hits Go Pop! and Pop-It! On the show, Capon discusses the invention of Go Pop! and the massive trend of poppable fidget toys that FoxMind Games is currently in the midst of. Additionally, Albritton and Capon discuss the critical components of creating games that stimulate the mind and why they work so well in the market.
43:48
April 06, 2021
Power Kid Podcast: Talking Games with Solid Roots
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Chris and Jennifer Armstrong of Solid Roots. The family-focused company produces games, including Mind the Gap, Hipsterology, and Trapped, alongside the Hangup + Hangout Device Detox Box. On the show, the Armstrongs explain how they turned the classic white elephant gift game into a marketable product, and how Jen’s live event production skills and Chris’s background in graphic design come together for game creation. Additionally, Albritton and the Armstrongs discuss the marketing challenges of the pandemic era and the step-by-step process of how Solid Roots went from concept to reality.
25:53
March 30, 2021
Power Kid Podcast: Crayola's Warren Schorr
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Warren Schorr, vice president of business development and global licensing for Crayola. Prior to joining Crayola in 2010, Schorr held executive roles at Warner Bros., 20th Century Fox, and MGM. Now he works to grow and extend a brand that has become a true "household name," with brand recognition in 99% of U.S. homes. On the show, Schorr discusses the animated properties that he worked with at Warner Bros. before delving into Crayola's position as "stewards of color." From there, the conversation explores the history of Crayola from its founding in 1885, and its long history of breaking into new product categories. Finally, Schorr details the history and development of Crayola's new IDEAworks exhibit at the Franklin Institute.
34:38
March 23, 2021
Power Kid Podcast: Talking Games with Patrick Matthew of Triller and Live Oak Games
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Patrick Matthews, project manager at Triller and president of Live Oak Games. On the show, Albritton and Matthews explore the value and challenges of creating complex, story-based games, and the differences between developing digital and physical games. Additionally, the duo has a conversation about the negative aspects of games that are purely engineered for addiction. Matthews also delves into the behind-the-scenes process of how he developed the Thinkfun game Distraction and his experience writing books for young readers
33:44
March 16, 2021
Power Kid Podcast: Edgardo Miranda-Rodriguez Talks La Borinqueña, Comics, and More!
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes award-winning graphic novelist Edgardo Miranda-Rodriguez, creator of the superhero La Borinqueña. Miranda-Rodriguez, whose portfolio includes work created for Marvel Comics, Atlantic Records, Sony, and others, created La Borinqueña in 2016 as a direct response to the economic crisis affecting the island of Puerto Rico.  On the show, Miranda-Rodriguez shares how his experience curating art for the Caribbean Cultural Center launched him into the comics industry. Additionally, Albritton and Miranda-Rodriguez discuss the challenges of writing a character who confronts real-world issues; the history and controversy of La Borinqueña’s costume; and the vision for the future of the La Borinqueña character and brand. 
43:06
March 09, 2021
Power Kid Podcast: Talking Games with Spin Master's Nick Metzler
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Nick Metzler, incubation and new business specialist at Spin Master. Metzler has designed and marketed dozens of award-winning games, including Squashed, Marvel's Wakanda Forever and Hail Hydra, Harry Potter Hedbanz, Battle of the Sexes, and many more. Metzler was the winner of the TAGIE Award for Young Innovator of the Year in 2013 and Rising Star Innovator in 2018. He was also the back-to-back winner of the Young Inventor Challenge (WIC) in 2010 and 2011 and has supported YIC ever since. On the show, Metzler and Albritton discuss how creating complex games requires an understanding of human psychology and how to deliver game rules in the most understandable way. Finally, the discussion delves into the value and future of gamification.
39:19
March 02, 2021
Power Kid Podcast: Talking Games with Harrison Brooks of ElevatorUp
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Harrison Brooks, the 17-year-old creator and CEO (Chief Elevator Officer) of ElevatorUp and database and content manager at People of Play. On the show, Albritton and Brooks discuss the success of ElevatorUp, a card game that balances strategy and chance. Additionally, Brooks shares his perspective on classic and current games while discussing the challenges that he encountered in developing ElevatorUp and bringing it to market last year.
18:38
February 23, 2021
Power Kid Podcast: Diverse Marketing's Jeff Garb Talks Toy Sales
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Jeff Garb, regional sales manager for the northeast at Diverse Marketing. For more than 30 years, Garb led his own company — Jeff Garb & Associates — gaining acclaim for servicing the toy and gift industries throughout New England and the Mid-Atlantic States. With a team of 15 sales reps, Garb presented new toys, games, and gift products to more than 4,000 retailers, notably driving sales for Toysmith in the region. Garb joined Diverse Marketing last fall. On the show, Garb discusses how the street he grew up on prompted him to join the industry and how the customer base is unique in the Northeast market. Additionally, Garb and Albritton discuss “force of nature” fads and how to make the best of them; best practices when recruiting and managing a sales team; and the recent changes and challenges to toy sales and how to pivot to best serve customers.
28:41
February 16, 2021
Power Kid Podcast: The Toy Insider's Marissa DiBartolo Talks 2021 Toy Trends
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Adventure Media and Events' own Marissa DiBartolo, editor-in-chief of both the Toy Insider and the Pop Insider and senior editor of the Toy Book. DiBartolo manages print and digital content for the Toy Insider and the Pop Insider, including daily product news, reviews, and features, the legendary Toy Insider Holiday Gift Guide. On the show, Albritton and DiBartolo discuss the importance of building connections between toymakers and families and how doing press for toys has changed in the wake of the COVID-19 pandemic. DiBartolo shares insight from her years of experience demonstrating toys on national TV, including appearances on the TODAY Show, the Steve Harvey Show, ABC World News Now, Fox and Friends, and more. Additionally, DiBartolo — a newly minted Genius of Play Ambassador — gives a sneak preview of the Toy Insider's forthcoming early look at some of the biggest toy trends of 2021.
27:47
February 09, 2021
Power Kid Podcast: Basic Fun!'s Ashley Mady Talks the Genius of Play
It's Genius of Play Week on the "Power Kid Podcast" presented by the Toy Book. This week, host Phil Albritton of Power Kid Design welcomes four committee members representing The Toy Association's Genius of Play initiative and its ongoing mission to provide families with the information and inspiration they need to make play an important part of their kid’s day. This month represents a milestone for the organization as the Genius of Play pulls back the curtain on its newly minted Play Ambassadors — a group of exceptional individuals who are toy experts and champions of the power of play. In this episode, Albritton is joined by Genius of Play Committee Chair Ashley Mady, head of brand development at Basic Fun! Mady is integral to promoting and developing brands such as Care Bears, K’nex, Pound Puppies, Lite-Brite, Tonka, and Cutetitos. She also serves on the board of trustees at The Toy Foundation and also an advisory board member for Women in Toys. On the show, Mady explains how playing as a kid helped inform her skill as a toy and game designer and brand creator. She also shares her recent experiences in developing Tonka’s Let’s Go Play! initiative with Shaquille O’Neal and discuss how story and character development affects how kids play. Finally, Albritton and Mady close out Genius of Play Week with a discussion on why play is so important right now.
15:20
February 05, 2021
Power Kid Podcast: Kid@Heart Steve Starobinsky Talks the Genius of Play
It's Genius of Play Week on the "Power Kid Podcast" presented by the Toy Book. This week, host Phil Albritton of Power Kid Design welcomes four committee members representing The Toy Association's Genius of Play initiative and its ongoing mission to provide families with the information and inspiration they need to make play an important part of their kid’s day. This month represents a milestone for the organization as the Genius of Play pulls back the curtain on its newly minted Play Ambassadors — a group of exceptional individuals who are toy experts and champions of the power of play. In this episode, Albritton is joined by Kid@Heart Steve Starobinsky, a noted trend hunter who consistently identifies exciting new products and helps new brands find their voice in the crowded marketplace. On the show, Albritton and Starobinsky discuss how the pandemic has affected and reintroduced play to kids and families along with the often conflicting relationship between play and toy trends. Additionally, the duo explores how the toy industry is opening doors for those outside it to learn more about play.
22:08
February 04, 2021
Power Kid Podcast: Genius of Play Week - Melissa Hunter of Family Video Network
It's Genius of Play Week on the "Power Kid Podcast" presented by the Toy Book. This week, host Phil Albritton of Power Kid Design welcomes four committee members representing The Toy Association's Genius of Play initiative and its ongoing mission to provide families with the information and inspiration they need to make play an important part of their kid’s day. This month represents a milestone for the organization as the Genius of Play pulls back the curtain on its newly minted Play Ambassadors — a group of exceptional individuals who are toy experts and champions of the power of play. In this episode, Albritton is joined by Melissa Hunter, YouTube creator, occasional Toy Book contributor, and founder of the Family Video Network. Hunter delves into her interest in play as she unpacks the ways that YouTube has changed the way that kids engage with toys. Additionally, Hunter explores the importance of doll play for kids and adults and what parents can learn from playing alongside their kids.
19:04
February 03, 2021
Power Kid Podcast: Genius of Play Week — Jazwares' Michael Rinzler
It's Genius of Play Week on the "Power Kid Podcast" presented by the Toy Book. This week, host Phil Albritton of Power Kid Design welcomes four committee members representing The Toy Association's Genius of Play initiative and its ongoing mission to provide families with the information and inspiration they need to make play an important part of their kid’s day. This month represents a milestone of the for the organization as the Genius of Play pulls back the curtain on its newly minted Play Ambassadors — a group of exceptional individuals who are toy experts and champions of the power of play. In the first of four episodes, Albritton welcomes Michael Rinzler, executive vice president and partner at Jazwares. Prior to becoming co-president and founding partner of Wicked Cool Toys — which was acquired by Jazwares in 2019 — Rinzler held positions at MGA Entertainment, Mattel, Playmates Toys, and Jakks Pacific. On the show, Rinzler shares the important lessons he has learned in play-centered focus groups. Additionally, he and Albritton discuss the dress-up and roleplay category and the importance of that type of imaginative play.
20:50
February 02, 2021
Power Kid Podcast: Nancy Zwiers Returns to Discuss the Importance of Play
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes back toy industry veteran Nancy Zwiers. Zwiers' last appearance topped the charts as the most-streamed episode of the "Power Kid Podcast" for 2020, and for the sequel, she's sharing her thoughts on how “Play is natures' way of helping us learn how to survive” On the show, Albritton and Zwiers dive deep into the inherent biological importance of play and how the most successful brands focus on kids' desires and dreams and trust their play instincts. Finally, Zwiers unpacks her "Funosophy Play Theory" which is an organized chart of play patterns and age ranges rooted in child psychology.
39:19
January 26, 2021
Power Kid Podcast: Talking Games with Bob Moog of University Games
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes University Games founder Bob Moog to the show for a discussion on the state of the games industry. Since its founding in 1985, University Games has been a staple game company with hits like Murder Mystery Party and 20 Questions. Additionally, Moog leverages popular licenses like Dogman, Pete and Cat, and The World Eric Carle to create great new games while segmenting his business under distinct brand labels, including Megableu, BePuzzled, and Briarpatch.
39:00
January 19, 2021
Power Kid Podcast: Entering the World of Toy Invention with Eddy Goldfarb and Filmmaker Lyn Goldfarb
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes legendary toy designer Eddy Goldfarb and his daughter Lyn to the show. Eddy Goldfarb is a prolific inventor that holds 300 patents. During the course of his career, nearly 800 of his products — including KerPlunk and Hydro Strike — have been brought to market. He was a 2003 inductee into the Toy Industry Hall of Fame and a 2010 recipient of the TAGIE Lifetime Achievement Award. Lyn Goldfarb's short documentary, Eddy's World went viral last month after being featured in The New Yorker. The Oscar-eligible short was honored with the Best Short Documentary Award at the Port Townsend Film Festival and a Jury Award for Best Short Documentary at the Raw Science Film Festival.
36:51
January 12, 2021
Power Kid Podcast: Omer Dekel of PMI International Talks Toys and International Distribution
The "Power Kid Podcast" is back for another year with host Phil Albritton of Power Kid Design lining up conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. On the first show of the new year, Albritton welcomes Omer Dekel, vice president of international sales at PMI International. Based in Tel Aviv, the family-owned company is Israel's leader in manufacturing, marketing, and distributing licensed leisure products for kids, including toys, collectibles, publishing, back-to-school items, and more. Dekel shares the backstory of his early days working in the family business and how the company found success with a sticker album inspired by The Simpsons and grew the business by launching products based on popular emoticons. Additionally, the duo discusses the biggest challenges facing international distribution and PMI's rapid growth into creating products based on top licenses, including Fortnite, WWE, and properties from Nickelodeon, Warner Bros., and more.
25:50
January 05, 2021
Power Kid Podcast: Talkin' Tonies with Drew Vernon
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Drew Vernon, marketing director at Tonies USA. For the last new episode of the podcast for 2020, Albritton shines the spotlight on one of the year's biggest hits with families: Tonies, a system that promotes independent play, imagination, and storytelling via a screen-free digital audio system, collectible figures, and a vast and diverse offering of audio content. Vernon, whose background includes roles at The LEGO Group, Procter & Gamble, and as the founder of a drop-in child care business, discusses the importance of speaking to both kids and caregivers in marketing material. Vernon also shares details about his experience developing the LEGO "Prescription for Play" marketing efforts for U.S. pediatricians offices. Finally, the duo delves into the open-ended play power of the Toniebox.
26:37
December 22, 2020
Talking Games with Julien Sharp of Spin Master
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Julien Sharp, director of business development for Spin Master. Sharp works constantly to find new ways to increase sales across Spin Master's games global business unit while collaborating with inventor relations, licensing, production, global brand marketing, and retailers to make it happen. On the show, Sharp shares her origin story and path into the toy and game industry from cruise ships to work with companies including Funnybone Toys and What Do You Meme? Albritton and Sharp discuss how creating something different in the game aisle led to early successes with games such as Disruptus. Additionally, Sharp shares the strategies used to open up specialty mid-tier channels for What Do You Meme? along with some of the things she's looking for while researching new trends at Spin Master.
29:14
December 15, 2020
Power Kid Podcast: YWow Games' Michele Rudelli Talks Games and Brand-building
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with YWow Games and Ypernovea CEO Michele Rudelli. YWow Games burst onto the scene this year with a new collection of games and licensed puzzles (featured in the Toy Book's annual summer Games & Puzzles Showcase) that have been gaining an audience around the world through colorful branding inspired by Kellogg's cereals, Mentos, and Pringles. On the show, Rudelli delves into his backstory and path into the toy industry from the forests of Switzerland through Starbucks. Additionally, Albritton and Rudelli discuss YWow's passion for eco-friendly products and how the new product line, Go Master YouTubers and Gamers brings online trends to the tabletop.
28:59
December 08, 2020
Power Kid Podcast: From Upwards to Ryan's World — Talking Toys with Elliot Rudell
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with prolific toy and game designer Elliot Rudell. Rudell Design has been in business since 1975 and has been responsible for the development and licensing of products that have generated millions for the toy industry.  The success of Rudell's toys and games, including Splash Out, Upwards, Wet Head, GeoTrax, GlowDome, and Weebles led to his induction into Hasbro's Toy Inventor Hall of Fame in 2001. On the show, Rudell discusses how his “whimsical graphic flare” landed him his first job and early success at Mattel and the development of Upwards. Additionally, Rudell offers advice for young inventors and explains the importance of a passionate pitch. Finally, Albritton and Rudell discuss the recent partnership between Rudell Design and Far Out Toys to create products inspired by pocket.watch's massively successful Ryan's World brand.
34:36
December 01, 2020
Power Kid Podcast: Exploring The Negotiation Game with Vance Withers and Wendy Munt
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Vance Withers and Wendy Munt, developers of The Negotiation Game, a method of training salespeople to communicate better value and demystify the buying process, specifically for those in the toy and game industries Withers' company, 496 Partnership focuses on sales and negations and helps to ensure that his clients' goals and resources are aligned. Munt previously served as a senior buyer for Argos and Mothercare. Her company, Be Inspired Consulting helps to create, launch, and reposition brands for retail. On the show, Albritton, Withers, and Munt discuss the recent changes in dynamic between buying and selling products and how The Negotiation Game differs from other sales training tools.
33:00
November 24, 2020
Power Kid Podcast: The Boglins are Back! Chris Cofoni of TriAction Toys Talks Relaunching the 80s Icons
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Chris Cofoni, founder of TriAction Toys, and one of the driving forces behind the epic relaunch of the famed Boglins line. Last month, TriAction's Boglins World Domination campaign entered its formal Kickstarter run with backers having already pledged $60,000 against a $25,000 goal following a two-day soft launch window that was exclusively revealed by the Toy Book. As of this week, the campaign has raised nearly $135,000 with more than a month left to go! On the show, Cofoni discusses his background in music and how his unique career path led him to a meeting with Boglins and Sectaurs co-creator Tim Clarke. Albritton and Cofoni then discuss why now is the perfect time for King Dwork, King Vlobb, and King Drool to reclaim their thrones in the Seven Bogs and what the future may hold for the brand that made more than $50 million for Mattel in the late 1980s
31:58
November 17, 2020
Power Kid Podcast: People of Play's Mary Couzin Talks ChiTAG and Beyond
In the second of two special episodes of the "Power Kid Podcast" this week, host Phil Albritton of Power Kid Design speaks with Mary Couzin, founder of People of Play (POP), formerly known as the Chicago Toy & Game Group. Next week, POP will launch its annual weeklong toy industry event starting with the 2020 Toy and Game International Innovation Summit and culminating with a virtual edition of the Chicago Toy & Game Fair (ChiTAG). On the show, Couzin discusses her backstory in the toy and game industries and explains how she's grown POP into the organization that it is today.
52:03
November 11, 2020
Power Kid Podcast: People of Play's Jazmine Darden on the Young Inventor Challenge
In the first of two special episodes of the "Power Kid Podcast" this week, host Phil Albritton of Power Kid Design speaks with IAMEARHERO founder Jazmine Darden, newly minted program director for People of Play's (POP) 15th annual Young Inventor Challenge. POP, formerly known as the Chicago Toy & Game Group, will launch its annual Toy and Game International Innovation Summit and a virtual edition of the Chicago Toy & Game Fair (ChiTAG) next week. On the show, 3D printing innovator and educator Darden discusses her backstory in the toy industry and her plans for evolving the Young Inventor Challenge.
23:19
November 10, 2020
Power Kid Podcast: Chalk of the Town's Sondra Mansfield Discusses Entrepreneurship
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Chalk of the Town's Chief Chalking Officer Sondra Mansfield. In recent years, Chalk of the Town has taken social media by storm with a line of products that kids and families use to design and style their own t-shirts, totes, and patches with water-based chalk markers. On the show, Mansfield shares how she found inspiration in the T-shirt market while on vacation and how she's been able to communicate her products to families while finding a unique niche. Mansfield also discusses her personal experience with a hurdle that many entrepreneurs face: fulfilling large orders following a successful marketing campaign or TV appearance.
33:31
November 03, 2020
Power Kid Podcast: Shannon Gale Talks Jumpstart Academy
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Shannon Gale, director and brand manager of JumpStart Games (formerly JumpStart Academy) for a discussion about remote learning for kids in elementary school in the wake of the COVID-19 pandemic. Gale has been on the front lines of the changing educational system as JumpStart creates products for use ay home and in school covering reading, science, and math, On the show, Gale explains how her decision to become a kindergarten teacher opened the door to become a part of JumpStart and the key elements needed to produce a truly educational game. Additionally, Albritton and Gale discuss the sliding scale of educational apps and the development nuances required to target a particular educational outcome. Finally, the duo discusses the crossover of digital and physical learning and what JumpStart is doing to reduce the burden on parents and teachers.
24:11
October 27, 2020
Power Kid Podcast: Talking Games with Peggy Brown
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with game inventor Peggy Brown. Brown has written books, taught classes, and worked with the world’s best toy, game, and entertainment companies creating products that have been sold around the world. She was named Game Innovator of the Year at the 2009 TAGIE Awards, and this year she's nominated again for her work on three recent titles:  My First Rush Hour (ThinkFun); and Bye, Felicia and Who’s the G.O.A.T. (Big G Creative). On the show, Brown serves up advice on growing a thick skin, shutting out noise and naysayers, and getting to work. Then she delves into the importance of doing the homework on the manufacturers, and how to really listen to kids and learn from what they tell us.
38:21
October 20, 2020
Power Kid Podcast: The Toy Association's Anna Yudina on the Genius of Play and Beyond
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Anna Yudina, senior director of marketing initiatives at The Toy Association. On the show, Yudina discusses the backstory of The Toy Association and her work leading the consumer-facing Genius of Play program. Additionally, Albritton and Yudina discuss the ways that the Association has pivoted to reach families throughout the pandemic. Finally, the duo delves into the STEAM Strategic Initiative and the process behind choosing winners for the upcoming Toy of the Year (TOTY) Awards.
33:43
October 13, 2020
Power Kid Podcast: Ryan Hamilton of Plus-Plus
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Ryan Hamilton, head of product development at Plus-Plus A/S and head of operations at Plus-Plus USA, makers of open-ended construction toys loved by kids and grownups alike. On the show, Albritton delves into Hamilton's backstory from his early experiences at Dan Buckey & Associates to his time as a toy and game buyer at Barnes & Noble. Then the conversation delves into Plus-Plus and the challenges of creating the acclaimed Plus-Plus GO! collection, from which the Street Racing Super Set landed a coveted slot in the Toy Insider's 15th Annual Holiday Gift Guide.
30:05
October 06, 2020
Power Kid Podcast: Entering The Fantastic Factory with David Snow
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with David Snow, founder of The Fantastic Factory. Snow began his career at Hasbro where he ultimately spent a decade focusing on the toymaker's presence in grocery stores. Following a successful run at an Australian game company, Snow used his marketing and product development skills to launch his own sales agency prior to launching The Fantastic Factory, makers of What’s In the Box? and Dumb Criminals. On the show, Snow discusses how "being bold and friendly" helped him in his early career and the unique aspects of selling impulse products to grocery retailers. Additionally, the conversation explores the key elements of creating a Fantastic Factory game and the strategies he uses to pitch his games, which he's doing now remotely.
34:28
September 29, 2020
Power Kid Podcast: Scott Houdashell and Curtis McGill talk EggMazing
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Scott Houdashell and Curtis McGill, the duo behind the popular EggMazing. Intended to be "a better way to decorate eggs," what started off as a hot glue stick, a cordless drill, and a spoon became a Shark Tank hit that landed a deal with Lori Greiner and put the invention in front of a national audience. On the show, Houdashell and McGill outline their creative path as inventors and how The Eggmazing Egg Decorator is evolving as a brand with new offerings including the DinoMazing Egg Decorator.
39:17
September 15, 2020
Power Kid Podcast: Bruce Canner of Nikko Toys Talks RC and Classic Toys
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Bruce Canner, president of sales — North America at Nikko Toys. Canner's long career path includes stops at Remco, Tyco, Fisher-Price, Shelcore, Hit Toy, and Toy State before joining the relaunched Nikko last year. On the show, Canner and Albritton finally put to rest the debate on how to pronounce “Nikko” — the name behind some of the fastest RC cars on the market for the past six decades. Additionally, the episode includes a nostalgic discussion about classic toy commercials, stories from Azrak-Hamway and Mego, the unique challenges and innovations inside the RC market, and how toy inventors can help push the category forward.
34:55
September 08, 2020
Power Kid Podcast: Nancy Zwiers Talks Barbie, PAW Patrol, and More!
Nancy Zwiers gained wide experience managing brands at Procter & Gamble before becoming the SVP of Worldwide Marketing at Mattel for Barbie. She then founded and ran the brand-building firm Funosophy before becoming the EVP and CMO at Spin Master. Now retired, Zwiers spends her time as an executive coach and mentor. In this week's show, host Phil Albritton chats with Zwiers about everything from Barbie to Hatchimals to PAW Patrol. The duo discusses the differences in toy marketing vs. marketing for wider consumer packaged goods products. Zwiers explains how she discovers the essence of a brand and how that informs her decision on how to market the product.
44:53
September 01, 2020
Power Kid Podcast: Talking Snap Ships with PlayMonster's Tim Kilpin, Wind Sun Sky's Catherine Winder
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks Tim Kilpin and Catherine Winder about PlayMonster's new brand, Snap Ships. Kilpin recently took the helm as president at PlayMonster following a run as president and CEO at Activision Blizzard Consumer Products. Prior to that, he worked to craft brand strategies and creative direction at Mattel and The Walt Disney Co. Wind Sun Sky CEO/executive producer Catherine Winder (The Angry Birds Movie, Super Dinosaur) is a former Lucasfilm exec who worked with George Lucas to assemble the team behind Star Wars: The Clone Wars. On the show, Albritton delves into their backstories as they discuss their lengthy careers and the challenges and opportunities that present themselves when developing original intellectual property (IP) like Snap Ships.
31:00
August 25, 2020
Power Kid Podcast: Simplay3's Brian McDonald on Toys and American Jobs
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks Brian McDonald, vice president of sales and marketing at The Simplay3 Co. An expert in building profitable strategies for young and transitioning companies, McDonald previously served as vice president at Hedstrom, prior to which he spent 20 years at The Step2 Co., most recently as vice president, business development. On the show, McDonald and Albritton discuss why it is so important to have designers and engineers that are deeply rooted in the rotational molding process that Simplay3 is known for. Additionally, the duo explores the switch in consumer habits and how e-commerce has changed the way in which Simplay3 designs and launches new products. Finally, the episode concludes with thoughts on the importance of American manufacturing and the cultivation of jobs in the U.S.
27:36
August 18, 2020
Power Kid Podcast: Kate Clark Talks Yottoy, Paddington, and More
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks Kate Clark, founder of Yottoy. For the past 25 years, Yottoy has been creating high-quality plush toys based on top licenses, including Paddington, Eloise, Madeline, The Velveteen Rabbit, Babar, Corduroy, and more. On the show, Clark explains how plush design has changed and evolved and how the plush medium can be used to best represent the iconic look of classic characters. She also discusses the crossroads of play and literacy and how the right toy can send kids back to a great book again and again. Additionally, Clark discusses Yottoy's new line of toys inspired by The Busy World of Richard Scarry.
26:24
August 11, 2020
Power Kid Podcast: Fostering Small Business with Toy Industry Vet Gene Murtha
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with toy industry veteran, Gene Murtha of the Score Association. Murtha's lengthy career in has included executive roles at Fisher-Price, Tyco, Mattel, Main Street Toys, Coleco, General Mills, and GUND. He now serves as vice president and director at the Score Association, working on a mission to foster vibrant small business communities through mentoring and education. On the show, Murtha discusses how he developed new talents early in his career by balancing his passion for research with marketing skills; his work at Coleco developing Starcom and Trivial Pursuit; the contrast in business models that sell nostalgia vs. current trends; and finally, his work with Score.
38:06
August 04, 2020
Power Kid Podcast: TinkerTini's Trina McFarland Talks Toy Inventor Relations
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Trina McFarland, owner and managing director of TinkerTini. McFarland has reviewed thousands of toy and game concepts during the course of her career. She previously served as senior manager, inventor relations at Mattel, prior to which she managed inventor relationships for Jakks Pacific and The Walt Disney Co. At TinkerTini, she helps to train and connect inventors with great manufacturers and licensors. On the show, Albritton and McFarland discuss how different companies work differently with toy and game inventors, and the most important details that inventors need to know about the internal decision-making process.  Additionally, the duo takes a look at the importance of concept organization on both the inventor and manufacturer sides of the business.
32:01
July 28, 2020
Power Kid Podcast: A Magical Conversation with Tom Hudson of Marvin's Magic
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Tom Hudson, managing director of Marvin's Magic. Marvin’s Magic launched in 1987 as a pioneer in the retail entertainment and product demonstration space. For more than three decades, Marvin's Magic products have entertained budding magicians, pop stars, sports heroes, and royalty. On the show, Hudson explains how his background as a professional actor helped launch him into the toy industry, and how he seeks out talented demonstrators to work with. Finally, Albritton and Hudson discuss recent innovations in magic products such as the addition of digital components.
24:37
July 21, 2020
Power Kid Podcast: Maia Baram talks smarTrike
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Maia Baram, public relations manager at smarTrike. Over a decade ago, smarTrike had the idea to create an all-in-one tricycle that grows with kids. This product revolutionized the ride-on market, and their bikes, scooters, and activity centers are now available in 80 countries. On the show, Baram explains how her search for a better stroller led her to a career move to smarTrike. Albritton and Baram also discuss the meticulous effort behind each of smarTrike's “grow-with-me” product lines and explore what parents are looking for. Additionally, Baram offers insight into smarTrike's development process.
26:55
July 14, 2020
Power Kid Podcast: Fighting Knockoff Toys with Robert Cook of Verisk Financial G2
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Robert Cook, sales manager at Verisk Financial G2. Cook and his team help manufacturers protect themselves from the ever-present risk of knockoffs, counterfeit, and copycat products. They also provide guidance to assist companies in their efforts to avoid copycat situations in the first place. During the show, Cook and Albritton discuss the staggering extent to which copycats run rampant in the toy industry and the dangers that counterfeit products pose to kids. Additionally, the duo discusses the conversations that should be had between inventors and manufacturers, and how the industry as a whole should be educating consumers about knockoff products.
32:26
July 07, 2020
Power Kid Podcast: Hog Wild Toys' Josh Loerzel
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Josh Loerzel, vice president of sales and marketing at Hog Wild Toys. Loerzel, who recently took part in the Toy Book's Talkin' Toys series, delves into his backstory which includes stints at Monkey Business, Zing, and Yulu before landing at Hog Wild. Albritton and Loerzel discuss the importance of performance in the outdoor toy category, the development and creation of Hog Wild's Scream-O's, and the power of following social media trends. Additionally, the duo delves into Hog Wild's position as a distributor for other toy brands, the success of the company's Popper brand, and how the COVID-19 pandemic has affected Hog Wild Toys and how the company is maintaining safety and productivity.
31:42
June 30, 2020
Power Kid Podcast: Pai Technology's Thuan Tran Talks Botzees
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Thuan Tran, national sales director of Pai Technology. On the show, Tran discusses living at the crossroads of technology and toys, including Botzees — Pai Technology's award-winning STEM robots that kids can program to move, dance, make sounds, and light up using the free companion app. Part of Pai Technology’s mission statement is to create "new lifestyles" for its customers and Thuan unpacks that while discussing the development differences between traditional toys vs. tech toys. Additionally, Albritton and Tran delve into the importance of creating "tech that connects” rather than tech for tech’s sake. Finally, Tran offers up tips for creating complex products that young kids can enjoy alongside details on how Botzees is integrated into classrooms around the country to give students their first experience with coding.
23:27
June 23, 2020
Power Kid Podcast: Mike Bowling Talks Pound Puppies, Splashlings, and More!
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Mike Bowling, creator of the Pound Puppies and Splashlings. On the show, Bowling shares the incredible origin story of Pound Puppies and what he learned along the way. He tells the stories of his serendipitous meetings and rejections before finally licensing his idea, and why now is the right time for Basic Fun! to relaunch the iconic brand. Additionally, Bowling explains how a walk on the beach inspired the creation of the Splashlings collectibles range. Finally, Bowling discusses his presentation, "The Greatest Ideas on Earth Will Never Be Invented," and how he encourages inventors to overcome their fears and pursue their dreams.
41:33
June 16, 2020
Power Kid Podcast: Dr. Mary Mason Talks Little Medical School
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Dr. Mary Mason, founder of Little Medical School. Little Medical School is dedicated to the mission of inspiring and shaping tomorrow’s health care professionals through after-school programs, summer camps, birthday parties, and an award-winning line of educational toys. Forbes has called Little Medical School the ultimate STEM business. On the show, Dr. Mason shares the "origin story" of Little Medical School and the importance of this program for kids with chronic illnesses and how early exposure to health care role-play opens doors for kids.
30:10
June 08, 2020
Power Kid Podcast: Talking AtGames and Atari with ChizComm's Harold Chizick
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Harold Chizick, CEO of ChizComm and Beacon Media. On the show, Chizick discusses AtGames, a digital media and tech innovation company that creates a host of gaming products for physical retail, digital distribution, and streaming. Most recently, AtGames has been focused on retro interactive entertainment with the Legends Ultimate Gaming Cabinet. Albritton and Chizick discuss how AtGames grew within the software and gaming industries. Additionally, Chizick discusses the legacy of the Atari brand and the importance of merging modern and vintage technologies to make retro games accessible to a wide audience.
28:49
June 02, 2020
Power Kid Podcast: Jason Mars of Red Planet Group Discusses the Canadian Toy Market
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Jason Mars, owner of Red Planet Group. Red Planet Group is a premier distributor and marketer of toys throughout Canada. The company supports global toymakers by bringing toys such as Treasure X, Scruff-A-Lives, Little Live Pets, Wubble, and more to Canadian kids and families. On the show, Albritton delves into Mars' origin story which includes working alongside his father with partners such as Toy Biz and Tiger Electronics. The duo then delves into the nuances of marketing to Canadian families and how they purchase toys. Finally, Mars shares details on the unique logistics and operational issues encountered in the Canadian market and shares some of the new toys that Red Planet Group is working to promote.
35:36
May 26, 2020
Power Kid Podcast: Brian Volk-Weiss discusses "A Toy Store Near You"
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Brian Volk-Weiss, CEO of The Nacelle Co. and Comedy Dynamics. Volk-Weiss is the creator and producer of Netflix's The Toys That Made Us and The Movies That Made Us, and has produced Grammy-nominated and Grammy-winning comedy albums for the likes of Weird Al Yankovic, Dave Chappelle, and Jerry Seinfeld, and has produced and directed dozens of comedy specials for talent including Tiffany Hadish, Kevin Hart, Jim Gaffigan, Ali Wong, and many more. His latest project is the new series, A Toy Store Near You, which delves into the effects of the COVID-19 pandemic on independent toy stores and collectibles retailers around the world. On the podcast, Albritton and Volk-Weiss discuss the similarities between the toy industry and the comedy world, the genesis of the new series, and why A Toy Store Near You is so important in shedding light on small businesses.
29:13
May 19, 2020
Power Kid Podcast: The Toy Coach Azhelle Wade
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with "The Toy Coach" Azhelle Wade. For more than a decade, Wade has held roles at companies including Horizon Group and Blumenthal Lansing Co., and served as a global product development and design manager at Toys "R" Us and Babies "R" Us. She currently serves as vice president of brand and product at Creative Kids. In today's show, Albritton and Wade discuss her early focus on serving and learning from kids, and how a cancer scare propelled her into several new ventures. Other topics include the ways that a  manufacturer can bring continuous value to its buyers and the unique aspects of working in the doll and craft categories. Finally, Wade shares the origin story of her 'Making it in the Toy Industry' podcast.
26:47
May 12, 2020
Power Kid Podcast: Joe and Jim Seymour Talk E-Blox Success
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Joe and Jim Seymour of E-Blox. On the show, the Seymours discuss the origin story of their Illinois-based family business that offers products that balance deep learning with big fun. Kids can use E-Blox sets to engineer fully functional creations, to add lights and sounds to existing block sets, and to tell stories with Story Blox sets. Between the Seymour brothers and their father, Art, the family holds more than 50 patents. Albritton and the Seymours delve into the importance of getting kids involved and interested in STEAM skills early and what makes E-Blox unique in the competitive world of construction and learning.
20:30
May 06, 2020
Power Kid Podcast: DMAI's Helen Thomas Discusses AI and Connected Play
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Helen Thomas, chief marketing officer at DMAI, the company behind the Animal Island Learning Adventure (AILA) Sit & Play — an intelligent monitor and edutainment system geared toward families with toddlers On the show, Albritton and Thomas discuss the importance of clearly communicating the benefits of a new technology product as it hits the market. Thomas, the founding CEO of LeapFrog China, explains the various aspects of artificial intelligence (AI) and the technology is integrated into AILA. Finally, Thomas explains how DMAI worked to address parental concerns that have been raised by the use of cloud-connected devices by kids and families.
34:32
April 28, 2020
Power Kid Podcast: CanspanBMG's Aaron Wade talks marketing in the U.S. and Canada, and COVID-19
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Aaron Wade, director of public relations at CanspanBMG, a Toronto-based full service digital and social media marketing agency that has worked with brands including Treasure X and Little Live Pets (Moose Toys), Untamed (WowWee), Bunch O Balloons (ZURU), Elf on the Shelf, Laser X (NSI International), and many more. On the show, Albritton and Wade discuss the subtle differences in toy buying trends between families in the U.S. and Canada while exploring the comparisons and contrasts in promoting brands such as Treasure X versus Elf on the Shelf. Additionally, Wade offers insight into how CanspanBMG's work with companies across sports, technology, education, and retail helps support its toy efforts. Finally, the conversation moves to how toy marketing is changing in light of the ever-changing FTC regulations and the global spread of the COVID-19 pandemic.
29:31
April 21, 2020
Power Kid Podcast: Christine Osborne of Wonder Works Talks Toy Retail amid COVID-19
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Christine Osborne, owner of  Wonder Works — an independent toy store with three locations in South Carolina. Since 1990, Osborne has operated the award-winning store, and over the past three decades, she's seen changes in the market and learned how to adapt through evolving trends and crisis situations.  At the beginning of the COVID-19 pandemic, Osborne worked quickly to assemble several programs — including a virtual toy store — to ensure that she was putting toys in the hands of families at a time when play is needed most. On the show, Osborne discusses how Wonder Works assists customers in finding just the right product, and shares details on what families are searching for right now. Additionally, Albritton and Osborne delve into the virtual toy store experience while serving up a road map for independent retailers across the country to replicate as specialty retail evolves.
37:44
April 14, 2020
Power Kid Podcast: Talking Toys with Todd Rywolt of Rollplay
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Todd Rywolt, vice president of sales at marketing at Rollplay, a leader in innovative powered ride-on toys. On the show, Albritton delves into Rywolt's origin story, which includes a 16 year run at Kenner and Hasbro where he worked to develop toy lines for fan-favorite franchise brands including Batman, Jurassic Park, and the relaunch of Star Wars in 1995. The conversation moves into present-day and the unique market in which Rollplay operates.  Rywolt offers insight into what retailers and consumers are looking for in a great ride-on toy, and how the company works in collaboration with top automakers — such as Mini and Porsche — to develop and design unforgettable products. Finally, Rywolt unpacks the details behind Rollplay's ultimate product strategy: Ride, Drive, Perform
25:41
April 07, 2020
Power Kid Podcast: Goliath Games' Mary Higbe talks Family Games at the Popularity of "Virus"
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Goliath Games' Director of Marketing Mary Higbe. As families spend more time together amid the COVID-19 pandemic, games are experiencing a huge boost in sales. Texas-based Goliath Games offers a wide range of titles for the entire family, with products available in more than 75 countries worldwide. On the show, Albritton and Higbe discuss the family environment that makes Goliath unique as she shares her top picks for games for players of ages. The conversation delves into what's happening at Goliath right now and how the company is working to ensure that it can still get its games into the hands of families everywhere. Additionally, Higbe shares insight into the marketing of Virus, "the contagiously fun card game" that's growing in popularity as families avoid the coronavirus.
27:15
March 31, 2020
Power Kid Podcast: Talking Toys and Fashion with Iscream's Jennifer Mines
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Jennifer Mines, vice president of Iscream, a company that provides its fans with fun lifestyle products created under a simple motto: to "make the ordinary a little more extraordinary." Mines' career bridges high fashion and toys. Prior to entering the toy industry at Iscream, she worked with high-profile brands such as House & Garden, Calvin Klein, Barneys, and Vogue. On the show, Albritton and Mines discuss the similarities in working with fashion and toys and what the toy industry can learn from the fashion industry. Mines offers insight into the challenges and opportunities in managing a massive product line such as Iscream's that ranges from plush to bedding to games, drinkware, apparel, and beyond. The team at Iscream are experts in allowing their customers to tell a design story through an evolving assortment of on-trend offerings.
19:53
March 24, 2020
Power Kid Podcast: Invention Week Part 4 - What's Next?
The first-ever Invention Week comes to a close on the "Power Kid Podcast." This week, host Phil Albritton of Power Kid Design is joined by Matt Nuccio of Design Edge for a four-part series of mini-episodes in which they delve into the various aspects of inventing including research, prototyping, presentation, and next steps. The series is designed to be an overview for newcomers to the toy industry while serving as a refresher for industry vets. For the final installment, Albritton and Nuccio cover how manufacturers work internally to get new inventions ready for market, when money changes hands, and provide a general timeline on getting a new item onto shelves.
11:27
March 20, 2020
Power Kid Podcast: Invention Week Part 3 — Presentation
Here's the wind-up and the pitch as Invention Week continues on the "Power Kid Podcast." This week, host Phil Albritton of Power Kid Design is joined by Matt Nuccio of Design Edge for a four-part series of mini-episodes in which they delve into the various aspects of inventing including research, prototyping, presentation, and next steps. The series is designed to be an overview for newcomers to the toy industry while serving as a refresher for industry vets. Part 3 covers the various aspects of presenting a new idea to buyers. What is expected of the inventor during a pitch? How can you time your pitch to produce the best outcome? Are you focused enough on the manufacturer and their needs? In this episode, Albritton and Nuccio break it all down.
14:01
March 19, 2020
Power Kid Podcast: Invention Week Part 2 — Prototype
For the tinkerers, builders, and sometimes mad scientists, Invention Week continues on the "Power Kid Podcast." This week, host Phil Albritton of Power Kid Design is joined by Matt Nuccio of Design Edge for a four-part series of mini-episodes in which they will delve into the various aspects of inventing including research, prototyping, presentation, and next steps. The series is designed to be an overview for newcomers to the toy industry while serving as a great refresher for industry vets. Part 2 covers the various aspects of prototyping. A prototype can range in scale and complexity from simple paper models to heavily engineered electronic systems. Early on, inventors will need to decide the level of detail that will be built into a prototype to best demonstrate their product's "wow factor."
11:37
March 18, 2020
Power Kid Podcast: Invention Week Part 1 - Research
So much for social distancing — the "Power Kid Podcast" is coming in close for its first-ever Invention Week. This week, host Phil Albritton of Power Kid Design is joined by Matt Nuccio of Design Edge, a toy and game development, marketing, manufacturing, invention, and consulting agency. In a four-part series of mini-episodes, Albritton and Nuccio will delve into the various aspects of inventing including research, prototyping, presentation and next steps. The series is designed to be an overview for newcomers to the toy industry while serving as a great refresher for industry vets. Enjoy part 1, research!
16:33
March 17, 2020
Power Kid Podcast: Gray Matter Games' Joe Barron
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Joe Barron, founder of Gray Matter Games, a company dedicated to promoting community and fun while exercising the brain. Barron has designed and published four games which are sold in more than 3000 stores across five countries. He was a 2019 Rising Star Innovator nominee for the Chicago Toy and Game Fair's (ChiTAG) Toy and Game Innovation Awards (TAGIEs) for The Game of Wolf, which was also a Mensa Mind Games finalist. On the show, Albritton delves into Barron's origin story, which involves a family road trip that inspired his entrance into the game industry. Barron discusses the importance of shows like ChiTAG for meeting with the public, networking, and driving sales. Additionally, the duo discusses Barron's guiding belief that business should always be a force for good, and the work that Gray Matter Games does to support Alzheimer's research.
19:13
March 10, 2020
Power Kid Podcast: Inventor Deej Johnson Talks Creative Pitching
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with author, inventor, and public speaker Deej Johnson about all things creative. Johnson, who recently appeared at Toy Fair New York's Creative Factor, co-authored a new book entitled The Snakes & Ladders Of Creative Thinking: Have More Ideas For Board Games, Improve Them & Get Them Ready To Pitch with Mojo Nation co-founder Billy Langsworthy. On the podcast, Albritton delves into Johnson's backstory, which includes a Rube Goldberg machine. The discussion includes insight into Johnson's work with brands and how he uses language to target the customers' needs and help sell product. Additionally, the duo discusses the nuances of writing game rules that are both thorough and concise.
34:31
March 03, 2020
Power Kid Podcast: Flexport Chief Economist Phil Levy Talks Coronavirus Impact on the Toy Industry
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Flexport's Chief Economist Phil Levy to discuss the impact of the coronavirus (COVID-19) on the toy industry. During his career, Levy has served as an adjunct professor at the Kellogg School of Management, Darden School of Business, and Columbia University in addition to serving as an associate professor at Yale. Levy also served as Senior Economist for Trade for President George W. Bush’s Council of Economic Advisors and was a member of Secretary of State Condoleezza Rice’s Policy Planning Staff. His research focus is on the political economy of trade agreements and U.S. economic relations with China. On the show, Albritton and Levy delve into the impact that the coronavirus will have on toy manufacturing and the overall supply chain along with potential options for managing the interrupted logistics.
22:37
February 26, 2020
Power Kid Podcast: The Toy Association's Marian Bossard Talks Toy Fair New York 2020
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design gears up for Toy Fair New York with The Toy Association's Marian Bossard. For over 20 years, Bossard has served as executive vice president of global market events at The Toy Association. On the show, Bossard discusses the customer service mentality that goes into every aspect of Toy Fair. Additionally, she and Albritton discuss how Toy Fair New York has changed over the years and what new and notable events attendees should be on the lookout for at this year's show.
28:46
February 18, 2020
Power Kid Podcast: 'Buggie-Muggies' Author Heidi Shrack (Toys 'R' Us, Crocs, Radica) Talks Publishing and Design
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with toy industry veteran Heidi Shrack, author of Lets Bake a Cake: A Buggie-Muggies Book. For more than 20 years, Shrack has worked on visual merchandising, packaging, logo design, and photography for companies including Toys "R" Us, International Playthings, Crocs, and Radica, in addition to brands such as Calico Critters, Kinetic Sand, Stuff'n Mallows, Mad Matter, and more. During the Podcast, Albritton and Shrack discuss the creation of cutting-edge tech product at Radica along with her role as a "candy conceptualizer" and how she helped the green M&Ms become popular. The duo also discusses the former Toys "R" Us Concept Lab where Shrack worked to develop innovative visual merchandising for Geoffrey and Co. in the early 2000s, including projects for the company's Times Square flagship. Finally, the conversation moves to the launch of the Buggie-Muggies.
23:54
February 11, 2020
Toy Report: Toy Fair New York Preview Part II: Huge! Play, Cats Vs. Pickles, Far Out Toys, and More!
In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves-up a second preview of Toy Fair New York with more early news that's broken ahead of the annual trade show taking place Feb. 22-25 at the Javtis Center. Zahn discusses the launch of Huge! Play; Modarri's monster trucks; Cepia's Cats Vs. Pickles;  Headstart; Far Out Toys; Smart Toys & Games; Make it Real; Blue Orange Games; Play Visions; Steiff; and previews the Toy Fair issues of The Toy Book and The Pop Insider.  Be sure to subscribe to the Adventure Media and Events Podcast Network on your favorite service for more great shows and episodes!
07:01
February 10, 2020
Toy Report: Toy Fair New York Preview Part I — Coronavirus, Schleich, Women in Toys, Squishmallows, Hornby Hobbies, and More
In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves-up a preview of Toy Fair New York with some early news that's broken ahead of the annual trade show taking place Feb. 22-25 at the Javtis Center. Zahn discusses the latest on the coronavirus, Schleich's 85th anniversary; Hornby Hobbies' 100th anniversary; the 16th Annual Wonder Women Awards presented by Women in Toys, Entertainment and Licensing; Le Toy Van; Kellytoy's Squishmallows; Blue Marble; and previews the Toy Fair issues of The Toy Book and The Pop Insider. Stay tuned for Part II of our Toy Fair preview! Be sure to subscribe to the Adventure Media and Events Podcast Network on your favorite service for more great shows and episodes!
06:35
February 08, 2020
Talking Retail with HobbyTown President Bob Wilke on the 'Power Kid Podcast'
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Bob Wilke, president of HobbyTown. Founded in 1980 with the purchase of the original HobbyTown store that had been operating since 1946 in downtown Lincoln, Nebraska, HobbyTown began franchising in 1986 and has grown to a chain with more than 100 stores across 39 states. Wilke started his career as a franchise owner, eventually rising through the ranks to become president of the company. During the conversation, Albritton and Wilke discuss the evolution of brick and mortar retail and the shift to an omnichannel system. Wilke shares insight into how HobbyTown — with its expanded mix of products including RC vehicles, trains, rockets, models, toys, and games — helps to support its franchisees in their efforts to build and maintain relationships with customers through the heart of the business: the community-building activities that HobbyTown promotes.
29:18
February 04, 2020
Power Kid Podcast: Talking Games with All Things Equal's Eric Poses
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Eric Poses, owner and president of All Things Equal. Headquartered in Miami Beach, All Things Equal has sold over 2 million copies of its popular games including Loaded Questions, Loaded Answers, Awkward Family Photos, The My Weird School Game, and two new officially licensed titles based on the cult classic film The Big Lebowski. At All Things Equal, the focus is on creative, humor-based games. Albritton delves into Poses' game industry origin story, the creation of Loaded Questions, and the importance of great licensing partners. Additionally, the duo discusses how All Things Equal keeps Loaded Questions fresh as it nears its 25th anniversary, and how game marketing has changed and how to adapt in a new retail landscape.
24:26
January 28, 2020
Power Kid Podcast: Talking Tamagotchi On with Bandai America's Tara Badie
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Tara Badie, director of marketing at Bandai America. More than 82 million Tamagotchi virtual pets have been sold since the line first launched to massive success in 1996. Now, Tamagotchi is back on the scene with a retro line that taps into the '90s nostalgia wave and the all-new Tamagotchi On — an evolved new experience with a full-color screen and new ways to interact. On the show, Badie and Albritton discuss her work at both Bandai America and MGA Entertainment (MGAE), along with the relaunch of this iconic brand and why now is the right time for a refresh. Additionally, the duo takes a look into the future of Tamagotchi and how Bandai plans to keep it on the cutting edge of technological innovation.
29:13
January 21, 2020
Power Kid Podcast: It's Upside Down Week as Host Phil Albritton is interviewed by Amigo Games' Jeff Pinsker
The "Power Kid Podcast" goes upside down this week as a recent guest flips the script to put host Phil Albritton of Power Kid Design in the hot seat. Jeff Pinsker, president of Amigo Games North America is in the interviewer's chair to explore Albritton's origin story. In the episode, Albritton discusses some of his earliest work in the toy industry, including the Original Funnoodle, the Bounce ‘Round — the first consumer accessible continuous air bounce house — and Bruce Lund’s sports ball line, The Luminator. The duo discusses the various challenges of inventing vs. developing, and the importance of packaging as a protector, teacher, and brand advocate. Albritton also shares tips for making the most out of your store visits and what to look for as you research the aisle. Finally, the duo explores trendspotting and discusses some of the biggest changes that Albritton has witnessed in the industry.
47:13
January 14, 2020
Power Kid Podcast: Jeff Pinsker of Amigo Games North America
Happy 2020 Power Kids! It is an honor to start off this year with a conversation with Jeff Pinsker, the president of Amigo Games North America . Throughout his career Jeff has founded, managed and sold several businesses ranging from children’s television to educational products to toys and games. He was President of University Games, CEO of JP Kids, CEO of Infinitoy, President of Klutz, President of Pressman and General Manager at Cardinal. This year's first show is packed with great insight! We discuss his early foray into business which includes practical jokes for pay and 7,000 trivia questions! Additionally, we discuss his work at the crossroads of children’s entertainment and toys and I ask him about his involvement in the relaunch of the amazing Zoob product line. He dives deep into the Amigo Credo and why it is so important (you will want to take notes!). Thank you for joining us! — Phil Albritton https://www.amigo.games/
49:59
January 07, 2020
Power Kid Podcast: Redwood Ventures' Andy Wiseman — From Bratz and ZhuZhu Pets to Foodie Surprise and Beyond!
In this year's final episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Andy Wiseman, founder and CEO of Redwood Ventures. Wiseman was recruited into the toy industry following a successful run at Pure Fishing, home to some of the most well-known brands in fishing tackle. At MGA Entertainment, Wiseman played a part in the expansion of the Bratz line, after which he joined Cepia to pioneer the U.S. launch of ZhuZhu Pets. In 2010, Wiseman founded Redwood Ventures, which has grown into a powerhouse known for speed and innovation with distribution of its toys across 65 countries. In the episode, Albritton and Wiseman discuss how relocating to Bentonville, Arkansas — home to Walmart — opened many doors. Additionally, they discuss the challenges of creating and marketing the IDO3D 3D writing system, and Wiseman details his personal product philosophy: MBOS (Meaningful, Believable  Ownable, Sustainable). Redwood Ventures' Foodie Surprise collection is a 2019 winner in the Toy Insider's Holiday Gift Guide in one of this year's top toy trend areas: Layers of Fun. The next season of the 'Power Kid Podcast' begins in January 2020!
30:47
December 17, 2019
Power Kid Podcast: Richard North of Wow! Stuff talks Harry Potter, Brand Building
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Richard North, founder and CEO of Wow! Stuff. Over the past few years, North has grown Wow! Stuff into an award-winning pop-culture toy and gift manufacturer. The company's Harry Potter Invisibility Cloak is a 2019 Toy Insider Holiday Gift Guide Winner and is nominated for a Toy of the Year (TOTY) Award for Innovative Toy of the Year. During their conversation, Albritton and North discuss Wow! Stuff's positioning statement of "Great Brands Brought to Life," and the importance of marketing unique products through the use of video displays and live demonstration artists. North also shares stories on how the company uses technology to create "magic," and how a strong relationship with Warner Bros. was forged to allow the company to become a trusted partner of the Harry Potter and Wizarding World brands.
42:22
December 10, 2019
Power Kid Podcast: Chicago Toy & Game Fair (ChiTAG 2019) Special Edition
In a special episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design shares interviews recorded live at the 2019 Chicago Toy & Game Fair (ChiTAG). Phil says: "ChiTAG 2019 was a huge success and I am happy to bring you this episode recorded live at the show! You will hear many toy industry voices including select winners of the 12th annual Toy and Game Innovation (TAGIE) Awards and winners of The Young Inventors Challenge. Additionally, you will hear conversations with Robert Victor of Kite & Rocket; James Zahn, Senior Editor of the Toy Book, the Toy Insider, and the Pop Insider; and Lifetime Achievement Honoree Award winner Ivan Moscovich." "A huge thank you to Mary Couzin, Sheena Stephens and the whole team for creating this excellent event and celebrating innovation! Enjoy the show!" https://www.chitag.com/
39:54
December 06, 2019
Power Kid Podcast: Talking Licensing with Michael Goodman of MLGPC Licensing Agency
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Michael Goodman, founder, and head of licensing at the MLGPC Licensing Agency. Goodman is an expert in prospecting new intellectual properties (IP) with undeniable mass-market appeal. Through MLGPC, he has identified, sold, and IP to industry leaders such as Spin Master, Nelvana, Super7, Saban Brands, Funko, Goliath Games, Scholastic, and many more. Albritton discusses with Goodman his early days in the industry and the process of bringing back the classic Monchhichi property. Additionally, the duo discusses how vintage brands continue to fuel the retro trend that connects across multiple generations while Goodman offers behind-the-scenes insight on several new viral brands that he has been involved with.
29:09
December 03, 2019
Power Kid Podcast: Klutz President Stacy Lellos talks Publishing, Toys, and More
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Stacy Lellos, president of Klutz. From Simon & Schuster and Scholastic to Toys R Us, Lellos's career has run the gamut between books and toys.  Now as the president of Klutz she gets to apply all of those experiences toward directing one of the most trusted brands for kids. In the podcast, Albritton and Lellos discuss the challenges of finding and delivering the “just right” book or toy for each kid, and the various challenges of book publishing versus toy manufacturing. Lellos also shares insight on her vision for Klutz Jr. and Klutz Maker Lab, and how to capture the tween market.
29:34
November 26, 2019
Power Kid Podcast: Fighting Trolls with Author/Screenwriter Jordan Gershowitz
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with screenwriter Jordan Gershowitz, author of the new book, Ignore the Trolls. Gershowitz has written, developed, and/or produced content for nearly every major network. He's written episodes of The Tom and Jerry Show and Danger Mouse, and has written for Sesame Street Live! Recent TV credits include Nickelodeon's Welcome to the Wayne, Warner Bros. Bunnicula, RBUK (aka Rainbow Butterfly Unicorn Kitty), and Gigantosaurus, which airs daily on Disney Channel. Jordan, the son of toy industry veteran Ed Gershowitz, discusses with Albritton the impact of growing up with close ties to the toy world, and also delves into the rumor that his dad served as the model for the rare Toys "R" Us exclusive G.I. Joe action figure known as Captain Claymore.
35:50
November 19, 2019
The Toy Report: 2020 TOTY Award Voting; PlayMonster Acquires Kahtooz; Nickelodeon Teams with Netflix; and more!
In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves an update on the latest happenings in toys, games, and family entertainment. This week's industry news includes updates on Hasbro's My Little Pony franchise, ZURU's 5 Surprise, the 2020 Toy of the Year (TOTY) Awards voting, NSI International's latest Wubble bubble balls, Distroller USA's latest Neonate Babies, a team-up between Netflix and Nickelodeon,  a big win for Activision's Call of Duty: Modern Warfare, and more. Be sure to subscribe to the Adventure Media and Events Podcast Network on your favorite service for more great shows and episodes!
07:37
November 16, 2019
Power Kid Podcast: Disrupting Games with The Last Gameboard's Shail Mehta
In this week's episode of the Power Kid Podcast, host Phil Albritton of Power Kid Design speaks with The Last Gameboard co-founder Shail Mehta. With the successful funding of Gameboard-1 on Kickstarter, The Last Gameboard looks to disrupt the gaming industry by merging tech and play into what's being called "the world's first arcade and board game console." Mehta tells her origin story and explains the development process that led to the company's patented Sense Screen technology. Additionally, we learn what partnerships are in place as Gameboard-1 integrates future titles into a platform that allows players to create their own games.
20:10
November 12, 2019
The Toy Report: Beware of Counterfeit Toys; a Big Week on Sesame Street; Toy Hall of Fame Inductees, and more!
In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves an update on the latest happenings in toys, games, and family entertainment. This week's industry news includes updates from The Toy Association with a warning about counterfeit toys; American Girl's Holiday plans; the second annual Hot Wheels Legends Tour Winner; a big week on Sesame Street; and more! Be sure to subscribe to the Adventure Media and Events Podcast Network on your favorite service for more great shows and episodes!
06:20
November 09, 2019
Power Kid Podcast: Marjorie Spitalnik of Little Rebels
In this week's episode of the Power Kid Podcast, host Phil Albritton of Power Kid Design speaks with Little Rebels creator Marjorie Spitalnik. Spitalnik has been inspired to produce a line of plush that paves the way for little girls to learn about real-life female heroes. Albritton and Spitalnik discuss the initial idea that brought her into the toy industry and how she used her resources to build a grassroots toy company and lift up the women around her. She tells us about her experience with the Young Leaders of the Americas Initiative and how it boosted her efforts in creating  Little Rebels — a line that contains plush versions of Malala Yousafzai, Amelia Earhart and Marie Curie. Subscribe, leave a review and enjoy the show!
27:34
November 05, 2019
The Toy Report: McDonald's Embraces Surprise Toys; the Hess Toy Truck Returns; Funko Scores Another Big Win
In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves an update on the latest happenings in toys, games, and family entertainment. Among the big stories this week, McDonald's celebrates 40 years of Happy Meals with surprise toys from the past; Funko Q3 earnings are a treat; Ryan's World rebrands; the Holiday Hess Toy Truck rolls out; LEGO drops a ton of news; and the Toy Industry Hall of Fame nominees are revealed! But that's not all! Get these stories and more right now! Be sure to subscribe to the Adventure Media and Events Podcast Network on your favorite service for more great shows and episodes!
11:19
November 02, 2019
Power Kid Podcast: Keith Meggs of Far Out Toys Talks Pulp Heroes, Crash Racers, Head Splat and More!
In this week's episode of the Power Kid Podcast, host Phil Albritton of Power Kid Design speaks with Far Out Toys' founder and CEO Keith Meggs. Far Out Toys was started in 2017 with a single mission — to create innovative toys. In just two years their vision was realized with a full line of products represented across Walmart, Target, and Amazon. One of those lines, Crash Racers, is a multi-million dollar business already. Meggs built the company specifically to navigate the new retail landscape. This includes a focus on full product development, including the creation of a nimble manufacturing and marketing network, and building licensing partnerships with top brands including NASCAR, pocket.watch for Ryan's World, and Disney for Marvel and Star Wars Pulp Heroes. Meggs, whose family connections span three generations working at Mattel, discusses the origin of Far Out Toys and the unique proposition that they offer the market, including great brands such as Head Splat, Splash Out, and the aforementioned Pulp Heroes. https://www.farouttoysinc.com/ Subscribe, leave a review and enjoy the show!
22:54
October 29, 2019
Power Kid Podcast: Bryan Sturtevant of Prime Time Toys Talks Water and Foam Blasters!
In this week's episode of the Power Kid Podcast, host Phil Albritton speaks with Bryan Sturtevant, who stops by to discuss all things blaster. Between blasting water and blasting darts Prime Time Toys has you covered. As the Creative Director Bryan has been a key part of Prime Time's steady growth. Customers shopping for summer/ swim products are very different from the meticulous fans of dart blasters and we contrast them in this episode. We also discuss the tremendous success of the Max Liquidator. Bryan also unveils the Dart Zone Pro limited edition blaster that fires over 150ft with extreme accuracy. https://www.primetimetoys.com/ Subscribe, leave a review and enjoy the show!
27:33
October 22, 2019
The Toy Report: Schleich Makes a Big Retail Splash, Hasbro Teams with Ellen, L.O.L. Surprise gets a Movie, and more!
In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves an update on the latest happenings in toys, games, and family entertainment. Among the big stories this week, Schleich makes a big push at retail in the U.S. this holiday season with FAO Schwarz, Toys "R" Us Adventure, and more; Distroller USA debuts Cheekie Fairies; Barbie wraps the "Be Anything Tour"; L.O.L. Surprise Winter Disco gets a movie; and the Pop Insider looks at the booming collectibles market based on vehicles from TV and film. But that's not all! Get these stories and more right now! Be sure to subscribe to the Adventure Media and Events Podcast Network on your favorite service for more great shows and episodes!
08:33
October 17, 2019
Power Kid Podcast: Screenwriter Jeremy Adams Talks Scooby-Doo!, DC Super Hero Girls, Supernatural, and more!
In this week's episode of the Power Kid Podcast, host Phil Albritton meets with screenwriter Jeremy Adams, who has worked on animated series such as Justice League Action, DC Comics Super Heroes: The Flash, DC Super Hero Girls, Hot Wheels City, and the forthcoming LEGO Jurassic World: The Legend of Isla Nubar, in addition to penning the recent animated features, Scooby-Doo: Return to Zombie Island, Teen Titans Go! Vs. Teen Titans, and LEGO DC: Batman — Family Matters. His love of pop culture and drive to create great stories has cemented him as one of the go-to animation writers in the industry. He also once held the title of Marvel Specialist! Today we discuss the crossroads of toys and animation. He shares the challenges of working with established brands while at the same time giving the characters a unique twist. He tells the story of one of his favorite projects - the Supernatural episode “Scoobynatural”. The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries. Related Links: http://www.toybook.com https://www.powerkiddesign.com/ 
30:42
October 15, 2019
Power Kid Podcast: Mark Chernick of Play Visions talks Compounds and Creations
The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries. Phil says: The CEO of Play Visions, Inc., Mark Chernick started the company in 1990 when he teamed up with two high school classmates. Their goal was to develop novelty and trend items that provided 'a little something extra.' Their line of products was an instant hit and Play Visions expanded quickly. Today Mark has a large stake in the popular compound and tactile category. Join us today as Mark tells us his origin story - “Let’s make stickers”. He tells us about his product development philosophy and how a great material can lead to multiple successful items. He unpacks the culture of the compound creating chemists he works in Taiwan and China and walks us through the compound creation process. Related Links: http://www.toybook.com https://www.powerkiddesign.com/ https://www.playvisions.com
31:20
October 08, 2019
The Pop Insider: Live From #NYCC Part 1 — Alan Tudyk's Across the Room; Force Friday; New Playmobil, and Lines, Lines, Lines!
In the first-ever Pop Insider Podcast recorded LIVE from Booth No. 270 at New York Comic Con (NYCC), the Pop Insider Co-Editor-In-Chief Marissa Dibartolo and Senior Editor James Zahn discuss some of the happenings on the floor at the Javtis Center in New York City. In this episode, they talk about actor Alan Tudyk (who isn't on the show), Star Wars' Triple Force Friday; NEW Playmobil licenses including Back to the Future and Scooby-Doo; Chrome Hello Kitty by kidrobot; and the phenomenon of standing in lines to be in a line. #FuelYourFandom at http://www.thepopinsider.com and check back soon for more unfiltered conversation from #NYCC!
09:47
October 05, 2019
Power Kid Podcast: Lee Parkhurst of Educational Insights Talks QVC, FTC, and more
The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.  Phil says: "Todays episode is the perfect conversation to keep the ball rolling. Join me as I spend some time with my friend, the Senior Brand Marketing Manager of Educational Insights, Lee Parkhurst. One of the most passionate toy industry people I know, we dive into all the things that make Educational Insights a great company and cover their wonderful product lines — including Artie 3000 and Playfoam. We discuss what it’s like pitching a product under the QVC lights. How do you measure the success of your digital marketing campaigns? Lee is daily in the trenches of influencer marketing and we take a moment to discuss the huge shift that came when the FCC placed regulations on YouTube videos targeted to ages 13 and under. A BIG thank you to all the listeners (many of you have been with me for 2 years!). You motivate and inspire me daily and I am so thankful that you let me be a part of your week." Related Links: http://www.toybook.com https://www.powerkiddesign.com/ http://www.educationalinsights.com
34:19
October 01, 2019
Power Kid Podcast Classics: Jeremy Padawer of Wicked Cool Toys
The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries. Originally aired March 12, 2019 Phil says: "Welcome to this week's Wicked and Cool podcast! It is my honor to have Jeremy Padawer as my guest. As Co-President and Partner of Wicked Cool Toys Jeremy and his team have brought some amazing products to market including Pokemon, Cabbage Patch Kids, Teddy Ruxpin and many more. If you enjoy Jeremy's LinkedIn posts you will love this episode! In this show learn his toy industry origin story. We do a deep dive into the collectibles market and what drives collectibility. I ask him about his involvement with the 200X re-launch of Masters of the Universe. Wicked Cool holds the master toy license for Pokemon and we discuss how they are developing toys to capture the excitement surrounding the new movie. Finally we discuss the recent news of the Toys R Us return and what it could mean for the industry!"
42:34
September 30, 2019
Power Kid Podcast Classics: Anita Castellar of Fangirl Consulting & Brand Management Talks Collectibles and Building Brands
The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries. Originally aired July 9, 2018 Phil says: "Calling all fans! Anita Castellar of FanGirl Consulting & Brand Management joins us today to discuss fan focused toys. She has covered all areas of product creation for some of the biggest names in the business — Hasbro, Disney, and Lucasfilm. Anita has been instrumental in bringing you some of the most popular Star Wars brand experiences including the Build Your Own Lightsaber station at Disney World! Today we discuss the importance of story when building a brand, some of the key criteria when developing collectibles and the challenges of connecting brands with innovative products. Don’t miss it!"
29:52
September 30, 2019
Power Kid Podcast: Daniel Delapa of Creative Kids Talks "Being a Brand Incubator," and More
The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries. Phil says: "It is my honor this week to interview Daniel Delapa the CMO at Creative Kids. Creative Kids was founded in 1997 and quickly took the arts and crafts category by storm. Since then, their line has expanded into 12 categories with distribution in 70 countries   Daniel and I discuss his experience growing up in the industry. He shares with us what sets Creative Kids apart by being a 'brand incubator.' We discuss how they stay closely connect to their customers by listening and acting based on their feedback. I ask him what retailers expect from him to ensure a mutually beneficial and growing relationship.  As always thank you for listening!"
21:59
September 30, 2019
Toy Report Breaking News: Lucasfilm Unveils Star Wars Triple Force Friday Plans
In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares full details on Lucasfilm's plans for Triple Force Friday 2019, beginning with a special Star Wars livestream and global reveal event. Triple Force Friday (Oct. 4) is the day that products inspired by Star Wars: The Rise of Skywalker, the Disney+ series The Mandalorian, and the forthcoming video game Star Wars Jedi: Fallen Order will hit stores. Read more Star Wars news and reviews at The Toy Book, The Pop Insider, and The Toy Insider #WeKnowPlay #FuelYourFandom 
03:26
September 24, 2019
The Toy Insider's 2019 Holiday Gift Guide Debuts; Mattel Launches New Fisher-Price Brand Messaging Campaign
In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") introduces the The Toy Insider's 2019 Holiday Gift Guide, and discusses the new "Let's Be Kids" brand messaging campaign that Mattel launched for Fisher-Price during the 71st Annual Primetime Emmy Awards. 
04:53
September 23, 2019
The Toy Report: Hasbro's Big Week — The Company Acquires eOne, Snags Ghostbusters, Eliminates Plastic Packaging
It's a HUGE week for Hasbro! In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") breaks down the latest news from the Rhode Island-based toy and entertainment company as it acquires eOne (PJ Masks, Peppa Pig, Ricky Zoom), snags the Ghostbusters license, and makes a big move toward sustainability.
04:07
August 24, 2019
The Toy Report: Trump Says Tariffs Arrive Sept. 1, Hasbro, Mattel Comment
Is playtime over? In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") discusses the President Trump's latest tariff claims — a 10% tax hitting on Sept. 1 — and the industry response, including recent comments from Hasbro and Mattel.tar
03:58
August 03, 2019
Toy Report: NPD Group Says the U.S. Toy Industry Turns the Corner on Toys "R" Us
Is the closure of Toys "R" Us in the U.S. finally in the rearview mirror? In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") discusses the new mid-year toy sales report issued by The NPD Group.
02:18
August 02, 2019
The Toy Report: Fourth of July Special Edition! Jimmy Fallon, Journey Girls, and The Pop Insider's SDCC Prep!
It's a special Fourth of July Weekend spectacular edition of The Toy Report! In this episode, Toy Book Senior Editor James Zahn ("The Rock Father") shares a few of the week's top toy stories, including American Girl's new Bowling Alley, The Pop Insider's plans for San Diego Comic-Con (SDCC), plus news from Hasbro Gaming, Learning Express Toys, Super7 x Peanuts, GameStop, Nickelodeon, and more!
08:35
July 05, 2019
The Toy Report: 06/21/2019 — Toys "R" Us Still Plots a Comeback, Mr. MONOPOLY Gets a Voice, Hot Wheels Mario Kart is Coming...
In this week's edition of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares a few of the week's top toy stories, including the latest on Tru Kids Brands' attempt at a U.S. Toys "R" Us relaunch, Hasbro's Mr. MONOPOLY finally getting a voice, Mattel and Nintendo launching Hot Wheels Mario Kart, Mongoose Bikes collaborating with Netflix's Stranger Things and more...
04:54
June 22, 2019
The Toy Report: 06/13/2019 — ASTRA Marketplace, E3's Retro Explosion, Super7's Teen Wolf and more...
In this week's edition of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares the week's top toy stories, including news from ASTRA Marketplace & Academy, The Toy Association, E3 and more. Featuring Arcade1Up, Super7, LEGO, Hasbro, ZURU, Jazwares, AtGames, eOne, and more...
08:07
June 13, 2019
The Toy Report: 06/07/2019 — Licensing Expo, Looking Ahead to ASTRA Marketplace, Micro Machines, Toys "R" Us, Playmobil, Alpha Group and More
In this week's edition of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares the week's top toy stories, including news from Licensing Expo, and a look ahead at ASTRA Marketplace & Academy. Featuring ZURU, Jazwares, Funrise, Wicked Cool Toys, Hasbro, Mattel, Basic Fun!, Alpha Group, Nickelodeon, We Cool Toys, The Wiggles and more...
08:02
June 07, 2019
The Toy Report: 05/31/2019 — Disney•Pixar's Onward, WowWee's Lucky Fortune, Call of Duty: Modern Warfare Returns, More
In this week's edition of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares the week's top toy stories, including Basic Fun! + Care Bears, SYBO Games' partnership with Alpha Group, Funrise + Caterpillar, news from Sesame Place, and more.
08:26
May 31, 2019
The Toy Report: 05/24/2019 — JoJo Siwa Joins Hairdorables, Hot Wheels TechMods Launches, YouTubers Make Deals
In this week's edition of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares the week's top toy stories, including Mattel's new deal with Warner Bros., YouTubers including HappyKidsTV, Blippi, and La Bala making deals, plus the latest from Laser X, Scentco, Little Tikes, and more!
06:53
May 24, 2019
The Toy Report: 05/17/2019 — Toy Association Tells Trump "Don't Tax Toys"; Mercedes-Benz x Matchbox Team-up; Party City Misconception
In this week's edition of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares news on The Toy Association's fight against Trump tariffs, clarifies the status of Party City's helium shortage and store closings, and hits the week's top headlines, including news from Matchbox, Jazwares, MGA Entertainment, and more.
07:08
May 17, 2019
The Toy Report: 05/10/2019 — Spin Master's Q1 Slip, Moose Toys' Kindi Kids, Hasbro Water Park and more!
In this week's edition of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares news on The Toy Association's Diversity & Inclusion Committee, Spin Master and Funko Financials, the latest from Sesame Workshop, and much more.
06:57
May 10, 2019
The Toy Report: 05/02/2019 — Play All May, Transformers' 35th Anniversary, Legends of Lucha Libre, Masters of the Universe and more!
In this week's edition of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares news on The Genius of Play's Play All May, Mattel's family entertainment centers, Power Rangers' new Ranger, Playmonster's latest acquisition, Boss Fight Studio's wrestling win and much more.
06:16
May 02, 2019
Toy Book Breaking News: Mattel, Disney Team for New Pixar Animation Studios Toy Collection
Mattel expands its global licensing agreement with Disney to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. The news comes ahead of next months release of Disney•Pixar’s Toy Story 4, for which the El Segundo-based toymaker serves as master toy partner.
01:03
May 01, 2019
The Toy Report: 4/25/2019 — Hasbro's Big Gains from Bumblebee, Ritzy Rollerz at Toys "R" Us Canada, and more!
In the first-ever audio version of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") breaks down the biggest headlines in the toy industry this week, including Hasbro's big win for the first quarter.
08:40
April 29, 2019