Marketing Tales with Advit Sahdev

"Make them Do things and they will be more engaged" Let's talk about this concept today and how it helped an e-commerce brand, but also applicable for every other brand in the world This is the story of conversion rate optimisation for an eCom brand. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :)  #GrowthHack #MarketingTales #marketing #ecommerce #innovation

Long time ago, when facebook was in the nascent stage in India, we did a campaign which leveraged a common technology which is offered today as a standard feature. This is when we had poor networks, we had limited features, but very high determination.  This is the story of an innovative marketing campaign which got the brand to win top awards at Asia innovation level. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :)  #GrowthHack #MarketingTales #marketing #automobiles #innovation

Another story for Doctors and how they can grow

Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments
:)

#GrowthHack #MarketingTales #medical #doctor #hospital

Today's episode is very special to me. It is special because it is my own story and everyone who has listened to my podcasts in the last 1.5 months and everyone who interacted and appreciated the Marketing Tales. This episode is for all of you and for everyone who wants to learn something new in business, in marketing, in life ..

Thanks to you and everyone who has contributed
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments
:)

#GrowthHack #MarketingTales #marketing #podcast

Today's episode is very special to me. It is special because it is my own story and everyone who has listened to my podcasts in the last 1.5 months and everyone who interacted and appreciated the Marketing Tales. This episode is for all of you and for everyone who wants to learn something new in business, in marketing, in life ..

Thanks to you and everyone who has contributed
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments
:)

#GrowthHack #MarketingTales #marketing #podcast

Doctor's special
Want to know what a doctor can do, or rather anyone, to ensure that the competition can never catch with them?
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments
:)

#GrowthHack #MarketingTales #medical #doctor #hospital

Doctor's week special So today let's learn about segmentation and the value it adds in any targeting Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :)  #GrowthHack #MarketingTales #medical #doctor #hospital

Doctor's week special

So what does a Doctor do when he has no patients coming to him during COVID times? What can he do to not only help patients who are scared to come to her clinic, but also make sure that a long term benefit is given to all the patients?

This is the story of such a doctor, where we turned things around in just a matter a few weeks.

Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments

:)

#GrowthHack #MarketingTales #medical #doctor #hospital

Doctor's week special
What does a doctor do when he wants to setup a large clinic, even a hospital, but he realises that he is the eal bottleneck.
What does he really do to remove that bottleneck and improve his treatments?
This is the story of such a doctor, where we turned things around in just a matter a few weeks.
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments
:)

#GrowthHack #MarketingTales #medical #doctor #hospital

Today we will focus on medical practice and how marketing can help them or not just marketing, but it is more of optimization of marketing, operations, patient communication and a lot more and how they can grow their practices by these simple methods

This is the story of a clinic which increased its patients and conversions by 5x with proper prioritization.

Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments

:)

#GrowthHack #MarketingTales #medical #doctor #hospital

In 2014, a luggage brand was trying to set its footprint in the online space. They had everything setp, but were just not able to crack the Online advertising piece even after months of hard and smart work.
This is the story of how a single impresion policy, implemented by us, changed their fortunes almost overnight
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments
:)

#GrowthHack #MarketingTales #marketing #online #luggage

4 years back, one of the largest dairy brands in India was struggling to find a new way to sell to its customers. They wanted to go online but in a way were competing with their own retail arm and had no way to enter and create a new buying behaviour.
This is when we came up with a unique solution based discovering and creating unique convenience points.
This is the story of how a retail brand created space in the online world and offered solutions which no one was offering.
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments
:)

#GrowthHack #MarketingTales #marketing #ecommerce #digitalmarketing

In 2015, a website development company was struggling to target clients above a certain value. They were not happy with just attracting customers at a smaller scale, but they wanted to get large and the best of customers, but had no clue how to do it. They had good market relations, but not the marketing tactic. This is when we came up with a first of its kind campaign, that turned the entire story upside down.

This is the story of a influencer marketing and Halo effect used effectively on a print campaign to get the biggest possible clients..

Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments

:)

#GrowthHack #MarketingTales #marketing #online #print

2 years back, a real estate firm was looking to innovate and drastically improve it's conversion rates.

They had the best of teams but were out of ideas on what they could do and how they could stand out of the crowd and create a huge impact.
That is when we went to the human core and created a campaign that not only touched them but much more than that.
This is the story of a sensory campaign that led to not just innovation, but also sales by creating a deep connection with the audience.
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments
:)

#GrowthHack #MarketingTales #marketing #realestate #digitalmarketing

5 months back, an eCommerce business owner was frustrated and angry at his customers. He was so upset, that he even started righting wit customers, and his brand reputation started nose-diving.
That is when we looked at their refund policy and made a few minor adjustments
This is the story of those minor adjustments, which resulted in unprecedented NPS growth.  
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #marketing #ecommerce #nps

12 months ago, a large hospital chain had a big challenge of growing it's customer base's Lifetime Value. They were looking for a solution that had never been done anywhere and were really struggling to come up with new ideas
This is when we focused on the single most important trigger and delivered results beyond anyone's imagination.
This is the story of social proof generation that helped us to win back the market.  Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

In 2017, a very old Indian brand was struggling to keep up with the market due to a sudden influx of competition from all over the globe. They had lesser product range, lesser quality and were more expensive too.
Things were not easy for them and it was all going downhill. That's when I remembered one of my favorite tech terms - Use case!
This is the story of use-case advertising that helped us to win back the market.  Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Last year, a mobile accessories brand with a very diverse range of products was struggling to drive growth. 

Their customers ranged from a teenager to 60 year olds, from a high flying traveler to a student, cutting across genders, interests, towns and all possible segmentations.

This is the story of using a simple survey to crack the problem and create personalised ads to capture the market and become the largest player in the market.  Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

In 2017, an online diamond store was struggling with social media creatives. The brand understood the importance of every creative and product image and used to spend 4-5 hours for every social media post, but they had no way to know if the product image and the banner would be liked and loved by the audience. This is the story of how a virtual art gallery became a solution to test engagement and eventually get killer ROI. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Last year, a high-flying online delivery brand was planning to conquer the next big challenge. They were doing excellent in sales and had a pretty decent CRM system too. However, the challenge was to increase the base of loyalists and advocates, and in a fast changing world, where the customers can be fickle minded, it seemed like an impossible task. This is the story of a customer's journey from buyer to advocate, and the one hack which got it done. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

In 2018, I was helping a brand in the toughest of all markets - Real Estate. The market was down in the dumps and buyers were taking a very long time to convert. On top of this, the sales teams were getting frustrated and everyone was thinking of changing job profiles. In that crisis, a simple hack turned the game around, a hidden data strategy which solved the biggest pain point and delivered 3X sales. This is the story about that 3X sales breakthrough.  Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Do you want to undersand the future of marketing?
No, I am not talking about tech, or AI, or automation. All those are mere tools.
I am talking about the fundamentals and yes, fundamentals also evolve and if you want to learn about the basics, the basics of the future, then this is the story for you.
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #HR

2.5 years back, a luxury jewellery brand was doing well, but struggling to really scale as they had reached a plateau.
They worked with the best online marketers and the best brand makers, but was still not able to create enough traction. The market conditions were not favourable and everyone was asking them to cut down costs or sell the busines.
They were desperate.
That is when we used the most powerful fundamental. The concept is so powerful that it is guaranteed to change your business and create exponential growth
This is the story of how the most powerful marketing concept  grew online sales by 3X. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales 

In 2012, one of the largest and most popular mobile brands in India had a big uphill task. They had to increase last year's sales figures by 3x, and still sell their products at a premium. 

Online was the only way, but the online consumer was not used to buy expensive items on the web, remember it was 2012. There were issues with consumer mindset, with trust on online payment methods, with lack of blind faith on brand and we had to figure out a way to overcome it. 

A hybrid approach of localising the sales flow and unautomation led to achieving the results. This is the story of how un-automation grew conversion rate by 4X! 

Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

In 2016, a leading brand was struggling to create profitable stores. The cost of real estate wasn't decreasing and customers wanted cheaper products and discounts. Online sales was the only option, but they had no digital customer base. 

There was huge competition in the online world and getting new customers was not at all easy. This is the time when we had to get our existing customers to help. Getting referrals is not easy and this is when we hacked the offline world with an online method. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Few years back, a first time political leader was contesting elections. He had big plans and great ambitions, but lacked experience. He was competing with much more experienced candidates and that made it even more difficult. He knew he could do well, and if he won, he was set to be the next CM! The challenge for us was to win, failure was not an option.
This is the story of one of the most powerful campaigns done which resulted in a Landslide victory.
Learn about the behind-the-scenes story in this episode, and if you have questions or political ambition ;), would be happy to answer in comments :) #GrowthHack #MarketingTales

In early 2012, one of the leading FMCG brand was doing very well in India. It was one of the most quirky brands with extremely loyal following on Social media. It had one big challenge though. It had reached the upper limits of the market and didn't know what to do next. The challenge was to create an international market for the brand, and since this was not supported by the product team, this was purely a marketing team initiative. We had no budget, no new products and no management support.

This is the story of a targeting hack which proved that traditional channel only leads to traditional results. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Eighteen months back, one of the top luxury real estate sellers had a new challenge. They were not only coming up with a new project, but entering a whole new market where no one had heard about them. Selling real estate since demonitisation hasn't been easy and that too, the luxury segment was a herculean task! Everyone was struggling to sell houses and it took months to close even a single deal.

This is the time when we decided to go back to the B2B drawing board, and treat real estate just like a corporate deal. However, the interesting twist in the tale was doing all this on FB, and boy we nailed it! Cutting down month's of time into a week.

This is the story of a Facebook hack which proved that B2B and B2C are both B2P, Business to People. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Six years ago, the eCommerce market was extremely saturated (holds true even today!) and every brand out there was just copying international brands or each other.

There was absolutely no novelty, no trade secrets, no head-starts, and nothing which gave anyone an edge.

In such a world, the challenge was to get a competitive edge and not just retain but drive customer loyalty and make them transact again and again.

The B2C game is all about repeat sales and LifeTime Value and this is the time when we decided to set up a Marketing Lab where we would conduct hundreds of experiments.

This is the story of just one successful experiment which debunked all mindless Pricing "templates". Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Results

Average daily numbers Pre-pricing change

Active Email base for Daily deals - 3,500,000

Open Rate - 9%

Click Rate - 8%

Purchase Rate - 1%

Purchase numbers - 756

Average daily number Post-Pricing change

Active Email base for Daily deals - 3,500,000

Open Rate - 9%

Click Rate - 8%

Purchase Rate - 3%

Purchase numbers - 2250

In 2015, an eCommerce brand I was helping had an immediate challenge.. they were selling over a million products and headed towards a mega-exit and thus had to show " profitability and growth" in just a few weeks!

Imagine the competitive landscape of eCommerce where companies were just ready to pour in as much money as they could, just to acquire customers.

Now imagine, that this task had to be accomplished not just in a year, not just in 6 months, but in a few weeks. After lots of brainstorming sessions, it was obvious that we had to do something that had never been done before & boy did we just pull it off!

This is the story about how this massive feat was pulled off! Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Seven months back, I was helping launch a cosmetics brand's eCommerce site, and we hit an interesting roadblock. 

The challenge was to reach out to a specific community which was not possible to target by any ad platform. Imagine everything ready to go, and there wasn’t a way to directly reach to the users of the products. 

After days of deep diving we experimented with an incredible targeting hack which ended up saving 80% of the marketing budget, while still hitting the target. 

This is the story about that one growth hack. Stay connected for more ‘real' behind the scenes stories in every episode. 

And if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

How dynamic pricing resulted in growth of conversions by 5x

Online marketing has traditionally focused on traffic generation, customer acquisition, and then on retention and repeat sales

Conversion rate optimisation has been also incorporated and content marketing is also key

However, as per the 4 Ps of marketing, very few actually focus on PRICING 

It is one of the most important parts of successful marketing and thus, you should leverage it to the maximum

Stay tuned for many more episodes of true stories of behind the scenes, campaigns which resulted in exponential growth