Facebook Mobile Ads

Facebook Mobile Ads

By AdWhales
About
Do you manage Facebook Ads for mobile apps? Learn how the best mobile app marketers are spending over $100K per day on Facebook Ads...consistently and profitably. Hosted by Eddie Yoon. Sponsored by AdWhales.com
More places to listen
Do you manage Facebook Ads for mobile apps? Learn how the best mobile app marketers are spending over $100K per day on Facebook Ads...consistently and profitably. Hosted by Eddie Yoon. Sponsored by AdWhales.com
AdWhales.com

More places to listen

Stacked Lookalikes (Audience Strategy)
Combine various lookalikes to find more audiences winners (aka combined/stacked lookalikes)
06:40
November 15, 2019
Headline Ad Copy Ideas ⭐️⭐️⭐️⭐️⭐️
Headline ad copy testing ideas! Try variations of single words vs phrases vs emojis.
05:58
November 12, 2019
Are You Ready For Q5?
Mark your calendars for Q5!
05:55
November 10, 2019
Top Product Opportunities in Q4
Top product opportunities in Q4
07:16
November 8, 2019
Auto Language Translations
Check out Facebook's auto language translation capabilities at the ad level.
07:34
November 7, 2019
Single Country Targeting (Q4 Recommendation)
Test single countries (non US), heading into Q4 Holiday season.
03:52
November 6, 2019
What Are Your Top Ads?
Identify your top ads, document trends, and other tips!
08:42
November 5, 2019
3 Styles of UA Management
I discuss the 3 styles of UA management, and which one I recommend (for now).
09:39
November 4, 2019
Quick Hack: Revive Old Ads For ROAS Gains
Try to revive ("activate") old ads that used to work...because they have a high chance of performing well again.
04:12
November 3, 2019
Overlay Text Editor (Videos)
Use Facebook's overlay text editor at the ad level, to create new video variations.
05:01
November 2, 2019
Revive Your Underperforming iOS or Android Ads
How to revive an OS that's underperforming. Narrow the audience settings!
06:17
November 1, 2019
Internal Creative Production: New Concepts & Variations
What your internal creative/design/editing team should be focusing on, to scale Facebook Ads
08:11
October 31, 2019
5 Elements of Top Videos
5 elements of top videos! Simple headlines/backgrounds, Before & After or Noob vs. Pro, FAIL scenarios, shock value bugs/animals, and item pickers.
11:42
October 30, 2019
Are You Tracking Your D0 and D1 ROAS Metrics?
Are you tracking your D0 and D1 ROAS metrics? I discuss why you need to measure these figures in order to scale more efficiently.
05:56
October 29, 2019
Tier 1 Country Targeting Ideas (Try More Combinations)
Tier 1 country ideas for you to test with Facebook Ads
06:22
October 28, 2019
2 Reasons To Delete Your Ads
The two main reasons and situations you should be deleting ads in your account.
06:21
October 27, 2019
The Optimal Number of Ads (Per Ad Set)
Finding the optimal number of ads per ad set.
09:23
October 26, 2019
What's Your Perfect Daily Budget? (Spend Velocity)
How to discover your perfect daily budget on Facebook Ads.
06:50
October 25, 2019
Are You Testing Millennial Style Copy??
Are you testing millennial style copy? Here's some tips on how you can research and test effectively.
08:17
October 24, 2019
How To Track Facebook Ad Market Trends Using Internal Accounts
How to track Facebook Ad market trends using internal accounts.
06:58
October 23, 2019
Creative Testing in Non-US Countries
Optimize your creative testing by "soft launching" in other geos.
05:35
October 22, 2019
How To Test OS Devices
How to test OS devices at the ad set level...and recommendations on settings.
07:10
October 21, 2019
Creative Testing: Split Test Tool vs. One Ad Set
I cover the pros and cons for different Facebook Ads creative testing structures.
07:55
October 20, 2019
Simon Says "Listen To This For Creative Help!"
What can you learn from traditional board games, such as Jenga, Simon Says, Don't Wake Daddy, and Guess Who, etc.?
13:17
October 19, 2019
What Age Ranges You Should Be Testing
I give tips on what age ranges to test on Facebook Ads (i.e., 18-65+ vs 18-54).
05:14
October 18, 2019
3 Different Budget Scaling Strategies
I discuss 3 common Facebook Ad budget scaling strategies and how you can use them to your advantage.
05:49
October 17, 2019
Testing Methodology (How Do Other Teams Test New Creatives?)
Here's multiple ways you can test new creatives with Facebook Ads...and how you can learn from these different testing methodologies.
09:05
October 16, 2019
Quick Video Ad Length Hack!
I share a quick video ad length hack that will automatically give you more ad variations to test.
05:41
October 15, 2019
Do Static Images Work?
I discuss the best way to quickly test static images, and how to be prepared for asset customization developments.
06:39
October 14, 2019
Modified Lookalikes Part 2!
I share more ideas to create modified custom audiences...so you can have even more lookalike audiences!
06:45
October 13, 2019
The First Campaign To Launch For New Ad Accounts
The first campaign to launch for new ad accounts
10:14
October 12, 2019
The 2 Best Ways To Scale Your Video Winner(s)
The 2 best ways to scale your video winner(s)
07:08
October 11, 2019
Top T1 Countries (My Personal List)
I reveal the top T1 countries that I see working well across multiple ad accounts. Feel free to use my list and test it!
06:58
October 10, 2019
Are You Measuring Cost Per Purchase Metrics?
Why you should track your cost per purchase metrics
06:49
October 9, 2019
My Exact AEO + Broad Setup That's Working
I reveal the exact setup I'm using right now to make AEO + Broad successful.
09:55
October 8, 2019
Top 3 Interest Based Targeting Tests
Here are the top 3 interest based targeting tests to try right now
07:46
October 7, 2019
MAE (Mobile App Engagement)...Does It Work??
Should you run MAE Ads? Listen to hear my thoughts.
07:48
October 6, 2019
The Best Way To Test Broad Targeting
The best ways to set up broad targeting tests in your ad accounts.
09:38
October 5, 2019
4 New Ad Features To Watch Out For!
Playable Ads, Poll Ads, Polling Sticker Ads, and AR Ads
09:58
October 4, 2019
2 Smart Ways To Test Creative Concept
Here's two ways to quickly and effectively test new creative video ideas.
07:50
October 3, 2019
CPI, CTR, and IPM: How To Analyze These Metrics The Right Way
How to analyze and track trends for CPI, CTR, and IPM. And why most people are doing it wrong.
07:29
October 2, 2019
Short Copy Works! Test 10 words 👍
Test short copy (one sentence vs two sentences). Right now these are working the best!
08:25
October 1, 2019
Manipulated or Modified Lookalike Audiences
Use this custom audience hack to scale rapidly!
07:44
September 30, 2019
Testing Budgets (How Much To Spend)
I discuss the minimum testing budgets for new ad tests.
11:15
September 29, 2019
"Urgent" vs "Relaxing" Creative Themes
Why you should be testing urgent and relaxing copy and videos.
05:14
September 28, 2019
Broad Targeting + Audience Network
Right now, broad targeting and audience network are working well...test it!
06:48
September 27, 2019
Q4 Ad Management Advice and How You Should Prepare
How you can prepare for Q4 Facebook Ad management.
07:41
September 26, 2019
UA Automation?
Can UA on Facebook Ads be automated? I discuss few general points.
06:16
September 25, 2019
Halloween vs. Christmas Creatives
Which holiday creatives perform better?
04:52
September 24, 2019
The ONE Video Concept You Should Test Now
I talk about the one video concept every mobile app should be testing right now with Facebook Ads.
10:58
September 23, 2019
5 Traits of Successful Facebook Media Buyers
The 5 general traits that all facebook app media buyers share with each other. This should serve as your benchmark for success.
12:08
September 22, 2019
Learning Phase (Entering and Exiting It)
When should you trigger Facebook's learning phase? I discuss this and more common questions about it.
09:37
September 21, 2019
How To Revive Dead Campaigns and Ad Sets
Did your ads start dying all of a sudden? Here's some quick tips to help you.
10:11
September 20, 2019
Myths and Facts: Worldwide App Launches
I cover 3 myths and facts of worldwide launches...and provide general tips that will save you money, while generating huge ROAS.
08:59
September 19, 2019
CBO Delayed Until Feb 2020?
CBO is not going to be enforced until Feb 2020...and what this means for you.
03:34
September 18, 2019
iOS vs Android: Performance Differences
iOS and Android FB ad performance differences and how to manage your ads appropriately
08:09
September 17, 2019
🔥 HOT Creative Video Tip...Test Angles!
Tips on how to create new video concepts...and why angles (literally and figuratively) are critical to your success
09:44
September 16, 2019
Dynamic Creative Optimization (DCO)
What is DCO and how should you test it?
06:48
September 14, 2019
1% vs 5% vs 10% Lookalike Audiences
Currently, these are the best performing lookalike audiences you should be testing
05:02
September 13, 2019
CBO vs Non CBO (Campaign Budget Optimization)
Key differences between CBO vs Non CBO (Campaign Budget Optimization) and why you should be testing both right now
06:34
September 12, 2019
Audience Network Only and Ad Polls
Quick update on new Facebook Ad features and what you can do next!
14:02
September 11, 2019
Minimum ROAS Bidding?
Here's a quick test you should try, for VO and minimum ROAS bidding
05:45
September 10, 2019
Test 2D vs. 3D Video Concepts + More!
Wild creative video ideas you should be testing!
05:05
September 9, 2019
Best Creative Ad Dimensions
Static vs Video, Landscape (Horizontal) vs Square vs Portrait (Vertical)
09:00
September 8, 2019
How To Analyze ROAS The Right Way
How should you be analyzing ROAS?
11:55
September 7, 2019
Fast Way To Test Creative Videos
How you should test creative videos and why install per impression rate is important.
04:56
September 6, 2019
Ad Fatigue Myths and How To Fight It!
What causes ad fatigue/saturation? I go over the common myths and effectives methods to combat it.
10:47
September 5, 2019
Campaign Budgets
What should your campaign daily budgets be?
07:02
September 5, 2019
Multiple Ad Accounts
Why the top spenders are using multiple ad accounts
05:51
September 3, 2019
Dynamic Language Optimization (DLO)
Test English vs. other languages using DLO
08:08
September 2, 2019
Very Important Tip For Video Testing
I share very important tips for video testing across different geos, audiences...and what you should expect
06:13
September 1, 2019
3 Tips for Creative Videos
Creative video best practices that every Facebook marketer needs to know
06:16
September 1, 2019
VBLAL (Value Based Lookalikes)
Quick talk about value based lookalikes and manipulated lookalikes
05:51
August 30, 2019
CBO Campaign Structure Tips
What is CBO and how should I use it?
10:17
August 29, 2019
Quick Copy Test Ideas
How to launch copy tests
06:35
August 28, 2019
What Geos to Target and Test
What geos (geographies) or countries should you be targeting?
04:13
August 27, 2019
How I Brainstorm New Creative Video Ideas
Analysis your competition with Facebook's Ad Library
04:23
August 26, 2019
4 KPIs You Should Measure
What's the top 4 KPIs every Facebook app marketer should be tracking?
10:56
August 25, 2019
MAI vs AEO vs VO
Mobile app installs vs App event optimization vs Value optimization
03:51
August 25, 2019
Make your own podcast for free with Anchor!