Growth Marketing Series

Your website is a powerful business tool that can automate tasks, engage visitors, and boost your bottom line. But to do that effectively, you need the right tools in your arsenal.

In this episode, we discuss important software that you can use to supercharge your website without writing a line of code.

Beyond aesthetics, your website plays a huge role in sales and marketing. Being beautiful is good but it is not enough. In this GMS Episode, we discuss the important boxes that your website needs to tick in order to deliver on your sales and marketing objectives.

A content marketing plan is a guide that helps businesses execute content marketing within a given time frame.

To get value out of content marketing and to effectively measure its impact, it is important to create a content marketing plan for your business.

In the episode, we discus 10 steps to take in creating a content marketing plan.

Content fuels all aspects of marketing. From social media to email marketing, display advertising, SEO, blogging, public relations, television, radio, influencer marketing and so on. The list is endless.

It is impossible to implement marketing without content so it is an important aspect that no serious marketing professional can ignore.

In this episode, we share insights on 7 important content marketing tools that can help marketing professionals create, edit, publish and promote content in as little time as possible.

In a bid to help us do content better, technology has provided us with several tools that we can leverage to make our content marketing implementation better, easier, and more effective

B2B firms are sometimes frustrated with social media marketing.  Imagine a law firm running Facebook Ads asking potential clients to sign up if they need a law firm to represent their organization, or maybe an architectural firm running a Twitter ad asking firms to sign up for their services on Twitter. 

These kinds of ads will scarcely be successful. However, it doesn't mean that there are no firms that require legal services or firms that require architectural services on social media. The question is, how do we reach these firms? Listen to this podcast to learn how to generate leads for B2B firms using Social Media.

What is the first thing you do when your business needs anything? Chances are that you'll Google it, right? I mean, that's what everyone will do. And your key word, maybe something like Accounting software for small businesses, Accounting software for Law Firms, and so on, depending on what's relevant for your organization.

 Well,  there are 8.5 billion Google searches every single day.  And all these 8.5 billion people are searching for solution. Granted, that not all of them are searching for the solution that your organization offers, but I know that a sizable sum of those people will  actually be searching for the solution that your organization offers.  If someone is searching for a relevant keyword in your industry, for example, the question to ask yourself is, will your business appear on Google search? Listen to this Podcasts to learn SEO basics on how to get your firm found on Google.

There are several software that aids marketing and sales for professional services firms and also make the transition seamless for both teams.
In this session, we discuss 5 of those marketing software and how to use them as steroids to grow your sales and marketing efforts.

Generating leads is an important part of your KPI as a C-Level Executive, Business Owner, Sales or Marketing person.

We know this is key for you so we will be sharing practical insights on 5 Sources of Lead Generation for Professional Services Firm.

Is your Business Development Manager running around to get in new leads? Well, you are not alone.

Firms that offer professional services often neglect marketing and focus on sales - which is also known as Business Development. While Sales in itself is great, it does need marketing to lubricate the way in order to get great results.

In this podcast, we discuss ways in which marketing can aid the business development team by automating lead generation and nurturing.