Agency Owner Lab
By Agency Owner Lab
Agency Owner LabOct 21, 2021
Thriving with Partners, Featuring Elizabeth Thorn
In this episode, Agency Coach and host Erin James spoke with Elizabeth Thorn of Sherpa Way Marketing on how partners can help you thrive and scale.
About Agency Owner Lab
Visit www.agencyownerlab.com to sign up to be a guest and learn more about our programs and resources for agencies, marketers, and publicists who want to scale with less stress.
Follow us @agencyownerlab
About Special Guest Elizabeth Thorn
Elizabeth is a skilled, passionate writer with experience in content creation for both print and digital outlets around the world. While working with clients such as StubHub, Lonely Planet, and Cheese on content strategies and copywriting projects, Elizabeth launched her first business at the age of 26, a multimedia company focused on incorporating augmented reality videos into a coffee subscription box. Following her first big failure, she took the lessons learned and experience gained to form her own digital agency. Currently, she leads a team of bilingual creatives as the Creative Director of Sherpa Way Marketing where she oversees all creative and content-related tasks in an effort to help other business owners in European, Latin American, Asian and North American markets build their dreams.
You can learn more about Elizabeth and Sherpa Way Marketing at sherpawaymarketing.com
Navigating Challenges, Featuring Shehla Faizi, Creative Cookie Jar
In this episode, Agency Coach and host Erin James spoke with Shehla Faizi of Creative Cookie Jar on how to navigate challenges as an entrepreneur.
About Agency Owner Lab
Visit www.agencyownerlab.com to sign up to be a guest and learn more about our programs and resources for agencies, marketers, and publicists who want to scale with less stress.
Follow us @agencyownerlab
About Special Guest Shehla Faizi
Shehla Faizi is a Muslim American and mum of two rambunctious boys. She has a bachelor's in graphic design and a master's in strategic communications. She has worked in the fields of advertising, design, marketing journalism, and PR. Currently, she freelances as a graphic designer, illustrator, and product photographer.
You can get in touch with her at www.creativecookiejar.com or on her instagram: https://www.instagram.com/creativecookiejar/
And in her spare time, she also podcasts. You can listen to her podcast at www.imamuslimpodcast.com
Figuring Out Your Skillset: Featuring Michelle Pascal, MAP Unlimited
In this episode, we speak with Michelle Pascal, Founder of MAP Unlimited, on owning your unique journey, taking chances even when they are scary, and figuring out the skillset that will allow you to thrive as a business owner.
About the Agency Owner Lab
Visit www.agencyownerlab.com to sign up to be a guest and learn more about our programs and resources for agencies, marketers, and publicists.
Follow us @agencyownerlab
About Out Guest, Michelle Pascal
Michelle A. Pascal, Founder, MAP Unlimited
Seasoned PR pro with 15+ years of experience in the development of results-oriented media relations, campaigns, and programs for such brands as MIZANI, Dark & Lovely, Creme of Nature, Black Opal, Shea Yeleen, and Good Beaute.
She has also produced events for national and international organizations that has taken her globally to countries such as Nigeria, Senegal, Tanzania, Ethiopia, Zanzibar and Equatorial Guinea. Her experience as a PR professional, event producer, and planner; spearheading everything from media relations to talent booking to logistics makes her a multi-talented and multi-faceted triple threat in this constantly evolving industry.
Connect with Michelle
www.mapunlimitedpr.com
IG: @map11227
Your Journey is Yours, Featuring Jade Dressler
In this episode, we spoke with Jade Dressler on how your personal and professional journey is yours to create and the many different avenues you may take along the way.
About Jade Dressler
Following her aim to inspire culture internationally since 1986, Jade Dressler leads her creative agency by maximizing creative, branding and PR for art, design, entertainment, lifestyle, pop-culture, personality and wellness clients.
Based in NYC since 2001, the agency's accounts have included lifestyle brands such as American Express; Design Within Reach; Luxottica eyewear; Louis Vuitton; Natural Products Expos; New York School of Interior Design; Speedo; Sunglass Hut; and Yahoo. Travel clients have resulted in art and media events at places such as Castadiva Resort, Lake Como, Italy; Epic Road; Gleneagles in the highlands of Scotland and the luxury, wireless resort of Fazenda Catucaba, Brazil.
Jade Dressler's work with media, event and entertainment clients have ranged from Food & Wine and Metropolis magazines; Hamptons Film Festival; Sony Pictures Classics; Sundance Channel and to VH1.
Prior to her agency, Jade Dressler was a Creative Director in the fashion and music industry and prior to that, she designed stores for Macy's. Her jewelry collection was sold internationally and seen in Vogue, Elle, WWD. Designs for the runways of couture designers Bill Blass, Oscar de la Renta and Mary McFadden were commissioned.
Jade's long passion for the earth and sustainability led her to create Slow Luxury, a collaborative product development platform and she has been an invited speaker on sustainable trends and projects at ICFF, NYC; BOOMspdesign, international design conference in Brazil; and the University of Arizona Museum of Art.
Website: www.jadedressler.com
Instagram: www.instagram.com/jadedressler
About the Agency Owner Lab
Visit www.agencyownerlab.com to sign up to be a guest and learn more about our programs and resources for agencies, marketers, and publicists.
Follow us @agencyownerlab
Having a Plan and Setting Realistic Expecations: Featuring Danielle Harris
In this episode, we spoke with Danielle R. Harris, Founder & Lead Consultant, D.R.Harris Consulting, on the importance of creating a plan for your business in a way that works for you as well as having boundaries and realistic expectations.
About Our Guest
Danielle R. Harris - Founder & Lead Consultant, D.R.Harris Consulting
Danielle R. Harris is the founder of D.R.Harris Consulting, a marketing firm that helps entrepreneurs build holistic strategies so they can confidently navigate online marketing. She loves working with passionate creative entrepreneurs who find themselves overwhelmed by the always-changing digital marketing rules and want to find more balance in their life and business. Danielle has worked for more than 10 years in marketing doing everything from social media management and event marketing to creating and leading international marketing strategies in Europe and the Middle East in the non-profit sector. Above all else, Danielle believes in grounding all marketing efforts in the fundamentals and not just following the latest fads.
Instagram: https://www.instagram.com/d.r.harrisconsulting/
Website: https://drharrisconsulting.com/
About the Agency Owner Lab
Visit www.agencyownerlab.com to sign up to be a guest and learn more about our programs and resources for agencies, marketers, and publicists.
Follow us @agencyownerlab
Diversity in Marketing and Business: Featuring Gabriel Reyes of Reyes Entertainment
In this episode, we spoke with Gabriel Reyes of Reyes Entertainment about diversity in marketing and business and how he built his agency to help bridge the gap. You'll hear an open and honest discussion about the challenges many businesses face and how we as marketers need to adapt our messaging and delivery based on each audience and different cultures.
About Our Guest
GABRIEL REYES, President, Reyes Entertainment
Gabriel Reyes is considered one of the pioneers of Hispanic marketing in the Entertainment Industry. He won the Digital Campaign of the Year Award from the Hispanic Public Relations Association (HPRA) as well as a Prism Award from PRSA for Outstanding Multicultural Campaigns for ABC’s Ugly Betty and George Lopez. He also won several MarCom Awards for Creative Excellence in Communications. Reyes has been featured in CNN’s Latino in America as well as in The Hollywood Reporter’s 50 Most Powerful Latinos in Hollywood and in Hispanic Business Magazine’s 100 Most Influential Latinos. www.reyesentertainment.com
Visit www.agencyownerlab.com to sign up to be a guest and learn more about our programs and resources for agencies, marketers, and publicists.
Follow us @agencyownerlab
Personal Drive + Business Growth: featuring Dreena Whitfield of WhitPR
In today's episode, we spoke with Dreena Whitfield, the Founder & CEO of WhitPR, on personal drive and business growth when running an agency.
WhitPR is the integrated strategic communications agency committed to shaping and amplifying the narratives that drive measurable brand success. Dreena has a proven ability to create tangible outcomes that help clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in nonprofit, corporate, and political sectors, as well as small businesses domestically and internationally.
Check her out:
- @dreenawhitpr
- @whitpr
- www.whitpr.com
Sign up for our newsletter www.agencyownerlab.com
Thriving as Co-Founders: featuring Latoya Chambliss & Nakita Gibbs
In this episode, we speak with two thriving co-founders as they share their entrepreneurial journey, their unique spin on communications, and spill the secrets on how to thrive as co-founders.
About Our Guests
Latoya Chambliss & Nakita Gibbs are the co-owners of Bliss Consulting Services, Inc. headquartered in Atlanta, Ga. What started as a co-creation of the minds between two college friends, grew quickly into a creative communications agency helping small businesses across the nation gain confidence in communication! Latoya earned a B.S. in Public Relations and Nakita earned her B.S. and Master's Degree in Communications Science Disorders. With over 10 plus years of extensive knowledge in Communications, the dynamic duo picked up on the magic a.k.a BLISS, that was created when they collaborated. The agency was created to help businesses place their focus back on BLISS (happiness) by creating a solid business foundation and structure to support forward momentum.
Nakita serves as the Communications Director where she specializes in the breakdown in communications and messaging. Latoya serves as the Publicity Director specializing in the development of PR strategies, message development, and media relations. With a shared foundation rooted heavily in communication, the two best friends in life joined forces in business intending to create a true work-life balance centered around BLISS!
About Bliss Consulting Services
Bliss Consutling Services, Inc., is a creative communications agency providing strategic business solutions and consulting to small businesses. We specialize in creative communications strategies, public relations, and marketing, as well as event management and activation. Our services help small businesses to effectively tell their stories, learn ways to authentically connect, communicate and engage with audiences. Through our small business consulting, we assist small businesses with sustainability and longevity by strengthening their foundational structure. For more information visit www.bcsbliss.com.
Social Media Platforms
Instagram - @bcsbliss
Facebook - @bcsbliss
Twitter -@bcs_bliss
#HappyPeopleCommunicateHappy #BusinesswithBliss