The Agency Scoop
By Cypress North
Each month Jill Fecher of Cypress North, a full-service digital agency, talks about what’s helping our agency grow, how we work with our clients, things that bring us joy and challenges we face.
Building a Software Agency with Barry Schwartz
Join Jill this month with her special guest, Barry Schwartz, CEO of web service firm Rusty Brick and founder of Search Engine Roundtable. His career began at age 14 when he joined his twin brother in starting a software development business. Their unofficial business started with local and small businesses by helping their businesses become more efficient through their custom software. From there, RustyBrick has evolved and grown to the business it is today. In this episode, we discuss what drives his business, challenges post-pandemic, and his prediction of upcoming trends in the industry.
May 31, 2022
Moving Mountains (and Summiting Them!) with Lauren Molenda of Riveter Design
Join Jill this month with her special guest Lauren Molenda of Riveter Design. Lauren has grown through her career in the agency world and is connected to all of the great agency talent in WNY. Riveter's microagency approach is unique and creative, benefitting clients who may not have connections to these types of resources and providing the hub of freelancers and part time talent a culture that is flexible for their lifestyles. We also discuss Lauren's amazing feat of recently climbing Mt. Kilimanjaro and raising over $25,000 for a girls' school in Tanzania.
April 29, 2022
Growing an Agency with Tricia Barrett of Crowley Webb & Praxis
This month, Jill Fecher sits down with Tricia Barrett, Chief Operating Officer at Crowley Webb and Praxis. They discuss ways that Crowley Webb has differentiated themselves and diversified their offerings over the past 20 years, as well as the challenges agencies have faced through and after the pandemic.
March 30, 2022
To the Dark Side and Back: Discussing Agency and Client-Side POVs with Charlie Fashana
This month's episode of the Agency Scoop features an interview with Charlie Fashana, Marketing Director of AAA of Western and Central NY. We discuss his 20-year career journey from client-side to agency-side and back. Charlie gives great advice for companies looking to hire an agency, advice to agencies about how to serve clients better, and advice for anyone looking to get into marketing and advertising.
February 28, 2022
Getting Down with Data: An Interview with Sarah Burke
This month I sat down with Sarah Burke, our Data & Analytics Manager at Cypress North. We talk about her journey from digital marketing to focusing on data and analytics. She gives us some insight into what is happening next with our newest division!
January 31, 2022
How We Build It: Website Process with Cypress North
This episode is a look behind the scenes at how we go about building world-class websites. It includes a step-by-step process of what to expect in working with us as well as tips for selecting a website vendor to make sure your project goes smoothly.
December 29, 2021
Should You Hire an Agency or Build an In-House Team? With Special Guest Casie Gillette
When a company is wrestling with the decision of hiring an agency or hiring staff members to handle its marketing, there is not a one-size-fits-all answer. In this episode, I'm joined by Casie Gillette, an amazing marketer with experience both on the agency side and as part of an in-house team to talk about the pros and cons of each.
November 30, 2021
An INTERN(al) conversation: Two Employees' Road from Graduation to Employment
This month I’m joined by our two Spring 2021 interns turned full-time employees, Nicole Waddington and Caleb Blodgett. We talk about the expectations of an intern going into an interview, making the internship valuable for both parties, creating a full-time job opportunity from a temporary internship, and more. This episode is full of advice for anyone thinking of hiring an intern and college students looking for an internship!
October 27, 2021
An Interview with Amalia Fowler, the Wholehearted Manager
I had a chat with Amalia Fowler, creator of The Wholehearted Manager newsletter, marketing agency veteran, and long time people manager. We talked about management philosophies, avoiding burnout in an ad agency, company culture, and more.
September 30, 2021
Talking Agency Culture with a Cross-Cultural Agency: An Interview with Donnie Broxson, CEO of Acento
This month I had the amazing opportunity to sit down with a long-time friend, and fellow agency professional, Donnie Broxson, to chat about agency culture, and his role as CEO of Acento Advertising, a Los Angeles-based advertising agency. Acento focuses on cross-cultural advertising and promotes diversity in language and culture within their projects. We discuss: Challenges of managing an agency Putting the agency first once in a while instead of only focusing on clients Unique agency culture Talent retention Working with other agencies on the same client Stress throughout the pandemic and some positives that came out of it Before the interview, I discuss a little bit about our challenges in finding good talent and how we are using our intern program as a way to build our team.
August 26, 2021
Forging Ahead: One Agency's Pandemic Experiences
Over the past year, how we run our agency has evolved due to the COVID-19 pandemic. I sat down with co-founders of Cypress North, Greg Finn and Matt Mombrea, to discuss how the pandemic has affected us, and how we have grown from it. We discuss: When COVID-19 first hit Going fully remote - the challenges & the wins Coming back to the office How our team felt about it all
July 28, 2021
Working Like a Mother
Being a working parent can be extremely challenging but also rewarding. Jess, Christine, and I talk about the good, the bad, and the funny of juggling home and work in this month's episode. We discuss all the challenges that face moms when they first return to work, the rollercoaster of emotions we deal with on a daily basis (even as the kids get older), and some tips on how to handle the bad with the good!
June 24, 2021
Meet Our Host, Jill Fecher
In this episode, Jess Budde joins me again and flips the script. She interviews me and asks all about my past, present and future. I spill all my deep, dark secrets (spoiler alert: they aren't dark at all and I'm a pretty open book). We talk about: Professional goals Being a working mom My big family And more!
May 28, 2021
Getting Marketing & Sales Teams Aligned for Better Results with Mark Saltarelli
This month, Mark and Jill discuss how common it is for marketing and sales teams in B2B organizations to work in silos, separate from each other. We cover: Why it is important for B2B marketing and sales teams to work together to achieve better results Barriers to achieving alignment Steps to reset your processes and work together Ways to keep the harmony going
April 27, 2021
HubSpot’s Agency Partners Program Hits the Spot for Agencies w/ Pat Donovan of Hubspot
This week we had the honor of having Pat Donovan, HubSpot Channel Account Manager at HubSpot, discuss CRMs, HubSpot and the HubSpot Partner Program (and what it means for you). In this episode Pat & I cover: Why should an agency have an automation platform for themselves or their clients? What an agency gains from the partners program What the biggest benefits are Does someone looking to implement HubSpot *need* a partner agency? Why a client should work with a partner agency to implement Tips for partner agencies trying to get their clients into Hubspot or another automation platform? Who is Hubspot not the right fit for? Pat's Fav agency to work with :) Read more at: https://cypressnorth.com/the-agency-scoop/should-you-hire-a-hubspot-agency-partner
March 25, 2021
A Match Made in Heaven: Qualities of Good Agency-Client Partnerships
Have you ever been in an agency-client relationship and felt like it just didn't fit? Just like any kind of relationship, there are certain characteristics that can make it successful...or not. On this episode, I'm joined by Cole Soldwisch to discuss what we look for in a client relationship with our agency, Cypress North. There are certain traits we need to see in prospective clients to agree to take them on, and some red flags that have us running in the other direction.
February 24, 2021
Defining Your Team's Guiding Pillars with Jess Budde
What makes your team special or unique? How do you define who you are and how you do things? In this episode of The Agency Scoop, we talk about how our marketing team recently defined our guiding pillars. We use these five pillars to guide how we work with our clients, how we hire new people, and even how we select clients that we would like to work with.
January 27, 2021