THRIVE: Your Agency Resource

THRIVE: Your Agency Resource

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By Kelly Campbell
Former digital agency owner, Kelly Campbell hosts THRIVE, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate growth, create culture and find deeper meaning in work and life. (Additional, exclusive content here (*) only. Catch the first 5 minutes of every episode, and watch full-length videos at agencyscaler.com or on YouTube.)
Available on 8 platforms
EP 44: How Team Trust Inspires Innovation
On this episode of THRIVE—sponsored by Workamajig—Kelly talks team trust with Jay Melone of New Haircut. Jay and Kelly discuss the impact of team dynamics, and how shame and vulnerability push us toward true innovation on behalf of our clients. Full episode and show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:44
April 17, 2019
EP 43: The Future of Voice Technology in Marketing
On this episode of THRIVE—sponsored by Workamajig—Kelly talks voice technology with Matthew Gillen of Voxion, an app development platform for Alexa and Google Home. Matt and Kelly discuss the future of marketing and how agencies can more easily adapt to the emerging needs and demands of their clients’ customers. Full episode and show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:39
April 4, 2019
EP 42: 5 Non-Closing Reasons to Follow Up
On this episode of THRIVE—sponsored by Workamajig—Kelly talks again with Dan Morris of Mindracer Consulting, a B2B sales enablement consultancy in NYC. Kelly and Dan focus on the top five reasons to reach out to prospects in order to add value; and adding value is what leads to the close. Full episode and show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:32
March 14, 2019
EP 41: Using Social as a Closing Tool
On this episode of THRIVE—sponsored by Workamajig—Kelly talks with Adam Brown, founder of Sircle Media, a social strategy firm in NYC. Kelly and Adam discuss how agencies can use different variations of content across their social media channels to attract prospects with portfolio work, enabling conversion prior to a conversation. Full episode and show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:39
March 7, 2019
EP 40: Matching Brands and Agencies
On this episode of THRIVE—sponsored by Workamajig—Kelly is joined by Robby Berthume, co-founder of agency collective Bull & Beard. Kelly and Robby talk about the business model for pairing vetted agencies with client needs, and how creative, media and technology agencies can learn more about this unique business development opportunity. Full episode and show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:58
February 16, 2019
EP 39: Podcasting is the New Networking
On this episode of THRIVE—sponsored by Workamajig—Kelly is joined by Matt Johnson, host of the YouX Podcast and CEO of Pursuing Results, a podcast production agency. Matt and Kelly discuss the power of pods for thought leadership, business development and more for creative agencies. Full episode and show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:39
February 6, 2019
EP 38: Agile Agencies and the Importance of Culture
On this episode of THRIVE—sponsored by Workamajig—Kelly chats with Andi Graham, CEO at Big Sea about taking on business partners, transitioning from waterfall to agile development, and the importance of culture on multi-location expansion. Lots of holistic insights and valuable takeaways from this show as Andi shares her story. Show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:40
January 30, 2019
EP 37: Applied Empathy for Agencies
On this episode of THRIVE—sponsored by Workamajig—Kelly talks with Michael Ventura of Sub Rosa about his new book, Applied Empathy, and its extension of Q&E Cards to foster deeper conversation. They discuss how an empathetic approach to problem-solving creates the most effective outcomes for clients, as well as how his agency’s culture is rooted in understanding human behavior at every level. Show notes at thrive.workamajig.com or agencyscaler.com
04:54
January 30, 2019
EP 36: Relaunching Your Agency Website
 On this episode of THRIVE—sponsored by Workamajig—Kelly is joined by Christina Hagopian, President and Creative Director of Hagopian Ink in a candid discussion about her experience in overhauling her own agency’s website. They talk about making yourself a client, her lessons and takeaways from the process, and advice for other agency leaders planning to redesign their site in 2019. Full episode and show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:55
December 27, 2018
EP 35: Alternative Agency Partnership Models
On this episode of THRIVE—now sponsored by Workamajig—Kelly explores unique and alternative partnership models for agencies with Patrick Smith of C2 Creative Studio in Chicago. Patrick shares his story and experience in creating partnerships that add value without adding overhead in order to produce the best work and results for clients. Full show and notes at thrive.workamajig.com or agencyscaler.com.
04:45
December 13, 2018
Gratitude Party
04:52
December 7, 2018
EP 34: How to Disqualify Agency Prospects
On this episode of THRIVE—sponsored by Workamajig—Kelly talks with sales coach Dave Fischer about how and why agency leaders should disqualify prospects during their business development process. Dave shares great tips and insights as to how to navigate early discussions with potential clients for your agency. Show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:57
November 30, 2018
EP 33: Sales Openers vs. Closers for Agencies
On this episode of THRIVE—sponsored by Workamajig—Kelly and Dan Morris of Mindracer Consulting talk about the "sales opener" mindset for business development at creative, media and technology agencies. They go in-depth on why and how to pair a strong opener with an established closer to seal more ideal deals. Show notes at thrive.workamajig.com or agencyscaler.com
04:41
November 14, 2018
EP 32: Better Presentations for Winning New Business
On this episode of THRIVE—sponsored by Workamajig—Kelly’s joined by presentation coach, Pat Quinn, as they cover how speakers can effectively communicate their message for the greatest impact. Pat shares some best practices—how to train your audience (prospects), set momentum and gain clarity for executing the perfect pitch presentation for new business. Show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:53
October 31, 2018
EP 31: Top 3 Contractual Gaps for Agencies
On this episode of THRIVE—sponsored by Workamajig—Kelly talks with Sharon Toerek of Legal + Creative, an IP and marketing law firm for agencies. They dive into MSAs versus short-form Terms & Conditions, Independent Contractor Agreements, and Digital Influencer Agreements for liability protection and FCC compliance. Full episode and show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:59
October 16, 2018
AgencyCon 2018 Keynote (*)
Latest episode of THRIVE: Your Agency Resource
04:56
October 16, 2018
EP 30: The Power of Positioning, with David C. Baker
On this episode of THRIVE—sponsored by Workamajig—Kelly and David C. Baker talk about their shared favorite topic: agency positioning. They discuss the holistic foundation and myriad benefits of strong positioning for creatives within the context of David’s latest book, The Business of Expertise. Show notes at thrive.workamajig.com or agencyscaler.com
04:46
October 16, 2018
EP 29: Righting Client Relationships
On this episode of THRIVE—sponsored by Workamajig—Kelly chats with Jodi Katz of Base Beauty Creative Agency about righting a pivotal client relationship and how that changed her view on everything. They dive into mutual accountability, being open to feedback, and being empathetic to one’s underlying needs. Show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:48
September 19, 2018
EP 28: Demystifying Profitability
On this episode of THRIVE—sponsored by Workamajig—Kelly demystifies profitability for agencies with guest Ryan Watson, Founder of Unsourced Accounting, a financial firm for creative agencies. They talk about the levers needed to move margin in the right direction, as opposed to focusing on lagging indicators. Show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:47
September 6, 2018
EP 27: Onboarding Clients for Mutual Success
On this episode of THRIVE—sponsored by Workamajig—Kelly chats with Sara Bacon, CEO of Command C. They dive into the importance of proper onboarding for project success and a few best practices, as well as setting up a mutually respectful relationship between agency and client. Show notes at http://thrive.workamajig.com or http://agencyscaler.com
04:47
August 23, 2018
EP 26: Self-Leadership Changes Agencies, with Scott Jeffrey
On this episode of THRIVE—sponsored by Workamajig—Kelly talks with Scott Jeffrey about internal development and self-awareness practices for agency owners. They discuss how the thoughts and behaviors of leaders impact agency culture, communication and more. Show notes at thrive.workamajig.com or agencyscaler.com
04:49
August 10, 2018
EP 25: Immediate Conversations, Not Forms, with Dan Murphy
On this episode of THRIVE—sponsored by Workamajig—Kelly talks with Dan Murphy of Drift about having meaningful interactions with prospects and how that leads to higher sales. They discuss how live chat and AI-based web technology can qualify prospects on your site and send them through the correct funnel. If you're interested in converting more warm prospects, check out drift.com/thrive. Show notes at thrive.workamajig.com or agencyscaler.com
04:33
July 26, 2018
EP 24: What is Compassionate Management?, with Rena DeLevie
On this episode of THRIVE—now sponsored by Workamajig—Kelly is joined by Rena DeLevie of Management for Millennials to discuss what she calls Compassionate Management. They talk about the great divide between account managers and creatives—and how to find common ground in order to operate a more effective agency and improve overall culture. Show notes at http://thrive.workamajig.com or http://agencyscaler.com
05:00
July 12, 2018
EP 23: Identify Unknown Prospects on Your Site
On this episode of THRIVE, Kelly talks with Carol Luong, head of business development at Leadfeeder—a much-needed platform that identifies unknown prospects on your site, and provides details on referral source, pages navigated, time spent and much more. Show notes at agencyscaler.com
04:50
June 28, 2018
EP 22: Managing Creative Teams
On this episode of THRIVE, Kelly talks with Karl Sakas, fellow agency consultant, executive coach, speaker and author of Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams. They dive into practical management advice for those that are given the opportunity to oversee and support creatives at agencies or within in-house departments. Show notes at agencyscaler.com
04:34
June 15, 2018
EP 20: Social Success for Agencies
On this episode of THRIVE, Kelly talks with Carrie Kerpen, Co-founder and CEO of Likeable Media, about content responsibility, the three S's of success on social, how to determine which platforms are right for a brand, and the importance of active listening online. Carrie gives her Top 3 Tips on how agencies can learn more about their own brand, competitors, and testing different content formats. Show notes at agencyscaler.com
04:34
June 9, 2018
EP 21: Quiz Marketing for Agency Clients
On this episode of THRIVE, Kelly talks with Josh Haynam, Co-founder of Interact Quiz Builder—which helps agencies create quizzes, assessments, and giveaways for brands to engage with end users. This variation of quiz marketing is far less controversial than the type of quiz used in the Cambridge Analytica scandal! We dive into the psychology behind quizzes and how agencies can drive results for their clients on both websites and social platforms. Show notes at agencyscaler.com
04:40
May 21, 2018
EP 19: Creating a Referable Brand
On this episode of THRIVE, Kelly talks with the CEO of Small Pond Enterprises, Michael Roderick, about what a referable brand is and what it means to create a brand that is memorable, easy to understand, and makes people think differently. They dive into memory makers, mnemonic devices, and more.
04:41
May 3, 2018
EP 18: How to Sell and Exit Your Agency
On this episode of THRIVE, Kelly talks with Jason Liggitt, who has sold not one but two agencies over his twenty year career in creative strategy and brand architecture. Jason and Kelly share their individual experiences, lessons, and tips for a successful sale and exit from a creative agency. Show notes at agencyscaler.com
04:36
April 20, 2018
Being Open to New Takeaways (*)
After attending the Million Dollar Women Summit in NYC on Friday, April 6th, I had some realizations about how to further improve the content on my own site.
02:45
April 8, 2018
EP 17: Streamlining Your Entire Agency
On this episode of THRIVE, Kelly is joined by Ron Ause, Co-founder of Workamajig—the enterprise solution for streamlining workflows, systems, processes, communications and resources at any creative, media or tech agency. By looking at things holistically, agencies can increase efficiency and profitability. Full episode at agencyscaler.com
04:48
April 5, 2018
The Many Legs of Authentic Content (*)
Exclusive content alert! From fundraising to biz dev, lo-fi content creation that's creative, authentic and relevant is the present and future of account-based marketing.
03:14
March 28, 2018
EP 16: Simple Asks to Scale Your Agency
On this episode of THRIVE, Kelly talks with Laura Fredricks, speaker, trainer and author of 'The Ask'. Laura's background as an attorney—winning during cross-examinations—coupled with her success in fundraising for nonprofits, evolved into a system and structure for asking for the things that you want in business and life. For any business owner, and especially creative, media and tech agency leaders, this episode is not to be missed! Full episode and show notes at agencyscaler.com
04:37
March 24, 2018
EP 15: Understanding Prospect Intent
On this episode of THRIVE, Kelly is joined by Darren Carter, M.D., Founder and Principal of NYC SEM, an analytics-driven PPC agency. They talk about understanding prospect intent—including the myths of branded search on AdWords, the impact of premature influence on the SERPs, and the importance of negative keywords. Show notes at agencyscaler.com
04:39
March 8, 2018
EP 14: Lead Gen for Creative Agencies
Kelly is joined by Alex Berman of Experiment 27 in a discussion about lead generation for creative agencies on this episode of THRIVE | The Agency Scaler Podcast. They talk effective "hands-off inbound marketing" including email outreach, partnerships, content promotion / PR and more. If your agency is looking to understand how to land more of the clients you love, this episode is not to be missed! Show notes at agencyscaler.com
04:03
March 8, 2018
EP 13: Post-Merger Agency Life
EP 13: Post-Merger Agency Life
04:59
February 16, 2018
EP 12: Creating Agency Change
EP 12: Creating Change In Your Agency
04:44
February 16, 2018
EP 11: Cold Email to Close
EP 11: From Cold Email to Close
04:32
January 12, 2018
Intentions for 2018 (*)
Intentions for 2018
03:25
January 3, 2018
EP 10: A Great Agency Website
EP 10: What Makes a Great Agency Website, with Matt Kelley
04:42
December 29, 2017
EP 9: Balancing Life + Agency
EP 9: Balancing Life + Agency Ownership
05:00
December 21, 2017
EP 8: Overcome Sale Objections
EP 8: Overcoming Sales Objections
04:33
December 21, 2017
EP 7: How to Sell Retainers
EP 7: How to Sell Retainers
04:54
December 21, 2017
EP 6: Sync Expectations + Opps
EP 6: Syncing Expectation with Opportunity (SEO)
04:44
December 21, 2017
EP 5: Hyper-targeted Biz Dev
EP 5: Hyper-targeted Biz Dev
04:47
December 21, 2017
EP 4: Agency Pricing Models
EP 4: Agency Pricing Models
04:30
December 21, 2017
EP 3: Outbound Growth Hacking
EP 3: Outbound Growth Hacking
04:53
December 21, 2017
EP 2: Visibility, Voice Search
EP 2: Visibility + Voice Search
04:58
December 21, 2017
EP 1: Podcast Introduction
EP 1: Agency Scaler Introduction
04:54
December 21, 2017
Communication + Triggers (*)
Communication Issues + Triggers
03:29
December 21, 2017
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