You provide great services and offer an evidenced difference to your clients.. but how do you put a price on that? Mark walks Dave through some thoughts on how to price your services. Including the perennial agency world discussion around 'Value' versus time-based fees.
Dave had fairly fixed ideas on how to attract new business to his startup, which Mark (constructively!) challenges and lays out a workshop approach he uses, based on the Traction / Bullseye book from Gabriel Weinberg.
In this episode Mark talks Dave through Value Propositions: what they are and why you need one. And explains how Dave can then 'unpack' them in his marketing collateral. VPs are as useful (and important!) to a startup as an agency looking to reboot.
Being (really) clear about who your ideal client is will put you in great shape, as you grow your creative business / agency. Mark talks to Dave about a practical approach to defining and visualising his ideal clients: his Buyer Personas.