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Agency Thinking

Agency Thinking

By Mark Kelly
Welcome to Agency Thinking, your guide to starting or rebooting an agency or bringing the agency mindset into your organisation.

In season 1 we talk through the areas that co-host Dave needs to address to launch his content consultancy.

Agency Thinking is brought to you by agency growth coach Mark Kelly.

Agency Thinking is produced by Word and Mouth.
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Episode 6: What price Awesome?
You provide great services and offer an evidenced difference to your clients.. but how do you put a price on that? Mark walks Dave through some thoughts on how to price your services. Including the perennial agency world discussion around 'Value' versus time-based fees.
September 2, 2019
Episode 5: Focus your New Business efforts for maximum effect.
Dave had fairly fixed ideas on how to attract new business to his startup, which Mark (constructively!) challenges and lays out a workshop approach he uses, based on the Traction / Bullseye book from Gabriel Weinberg. 
September 2, 2019
Episode 4: Creating Value Propositions - put in the work and reap the rewards.
In this episode Mark talks Dave through Value Propositions: what they are and why you need one. And explains how Dave can then 'unpack' them in his marketing collateral. VPs are as useful (and important!) to a startup as an agency looking to reboot.
September 2, 2019
Episode 3: Are you talking to me? The power of Buyer Personas.
Being (really) clear about who your ideal client is will put you in great shape, as you grow your creative business / agency. Mark talks to Dave about a practical approach to defining and visualising his ideal clients: his Buyer Personas.
September 2, 2019
Episode 2: What's the plan, Dave? A goals framework for your business.
Dave is about to launch his content consultancy - and potentially a fledgling agency - so Mark talks him through structuring his ambition for that, using a goals framework.
September 2, 2019
Episode 1: Introduction to the Agency Thinking podcast
Mark and Dave talk through where Dave is looking to take his soon to be launched content consultancy. Mark introduces the areas that he thinks Dave should be focussing on. 
September 1, 2019