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The Rainmaker Podcast

The Rainmaker Podcast

By Agent Rainmaker

The podcast for the business owners that want to grow... Sally has spent 30+ years in Business (starting at just 18), setting up, launching and running multiple successful organisations, across various industries, starting from Letting Agency, Franchisor, media company and an events and coaching company, to name a few... But all with the same challenges... marketing, income, growth and systemisation all essential to enable fast growth. Here Sally is interviewing to search for the best business strategies from big winners, business success stories and thought leaders from around the world.
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#4 Deenita Pattini shows How to Use LinkedIn to GROW YOUR BUSINESS

The Rainmaker PodcastMay 22, 2020

00:00
44:58
Reconstruct Your Letting Agency For Profit!

Reconstruct Your Letting Agency For Profit!

Listen along as sally shares some of her top tips for letting agency optimisation to grow profit!


Apr 19, 202430:50
Rapid Revenue: Letting Agents Add £354k In Just 8 Weeks

Rapid Revenue: Letting Agents Add £354k In Just 8 Weeks

Letting Agents; Sam and Adam share their inspiring journey of how they generated £354,000 in just 8 weeks for their Letting Agency from an acquisition.

The duo attended one of our events and have fine tuned their business - costing them nothing to implement, leading them to huge growth.

Sam and Adam will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing their full story. Get a free ticket here: www.arxmastery.co.uk

Apr 12, 202409:53
Welsh Letting Agent Goes From 25 - 122 Managed Properties In 6 Months

Welsh Letting Agent Goes From 25 - 122 Managed Properties In 6 Months

Join Sally as she interviews Letting Agent; Samantha Troy - sharing her fantastic story of how she grew her managed stock from 25 - 122 properties, whilst adding £120k additional revenue (all in just 6 months!)

Samantha attended our legendary Bootcamp in 2023 and took her Letting Agency on a growth journey, and has now transformed her business and life as a result.

Samantha will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing her full story. Get a free ticket here: www.arxmastery.co.uk

Apr 05, 202416:12
9 Months of Transformation: Letting Agent Adds £362K Revenue

9 Months of Transformation: Letting Agent Adds £362K Revenue

Listen along as Philip and Paul from Boydens share their incredible story of how they have added £362,000 additional revenue into their letting agency in 9 months.

The duo attended our legendary Bootcamp and have taken their business on a complete optimisation journey - including adding £40,000 with just one strategy!


Philip and Paul will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing their full story. Get a free ticket here: www.arxmastery.co.uk

Mar 29, 202421:05
Letting Agent Adds £162,000 Additional Revenue In 4 Months

Letting Agent Adds £162,000 Additional Revenue In 4 Months

Harriet has been on an incredible journey with Agent Rainmaker, taking her business from strength to strength. Here she shares how she added £162,000 additional revenue to her letting agency in just 4 months.


She will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing her full story. Get a free ticket here: www.arxmastery.co.uk

Mar 22, 202418:15
Top Marketing Strategies Letting Agents Need To Know

Top Marketing Strategies Letting Agents Need To Know

In this episode, Sally shares many ways Letting Agents can generate more revenue for their business. Listen along and learn her top marketing strategies, as well as how you can create multiple service level offerings for different Landlord types in your area.

Mar 15, 202421:29
How To Get To 50% Profit In Your Letting Agency Without Working Harder

How To Get To 50% Profit In Your Letting Agency Without Working Harder

Join Sally as she deep dives into the challenges Letting Agents are facing. In this episode, she shares how you can restructure your letting agency to get more landlords and increase profit.

Feb 23, 202418:31
Get Ready For What's Coming - Lettings Industry Leaders Discuss Biggest Challenges Ahead

Get Ready For What's Coming - Lettings Industry Leaders Discuss Biggest Challenges Ahead

Prepare for the biggest challenges ahead. Join Sally and the Lettings Industry Experts; Nathan Emerson, Paul Shamplina, Ben Beadle, David Cox, Neil Cobbold and Dawn Bennett as they discuss the upcoming changes Letting Agents are facing and how we can overcome them.

Feb 09, 202449:45
How One Letting Agent Generated £55K Revenue From One Webinar

How One Letting Agent Generated £55K Revenue From One Webinar

Webinars are one of the best marketing methods for lead generation in letting agency right now. Listen along as Sally interviews Ali Durrant and he shares exactly how he generated £55k revenue from one Webinar.

Feb 02, 202415:00
How Top Letting Agents are Generating 100+ Leads Per Month

How Top Letting Agents are Generating 100+ Leads Per Month

Join Sally as she deep dives into how Letting Agents are...

- Generating 100+ leads that convert into real business monthly

- Getting 30% of their new monthly business from let only landlords converting to fully managed

- Adding multiple additional services to serve different landlord types


At a time where landlords are selling, managed stock is reducing and there's an overwhelm of tenants for every property - we have to look at ways to solve these issues.


Hear and learn from the agents who have made changes to their business and generated between £100,000-£1,000,000+ additional revenue (so far!).

Jan 19, 202401:17:32
Beat The Burnout: Take Control of And Grow Your Lettings Business

Beat The Burnout: Take Control of And Grow Your Lettings Business

Starting out as a letting agent can be tough. Many feel overworked, underpaid - with no light at the end of the tunnel.


However, it doesn't have to be this way! In this episode, Sally interviews 2 incredible business women who have taken their letting agencies from strength to strength after implementing some simple changes.


Samantha and Rhiannon have both attended our Legendary Bootcamp (with Samantha implementing changes IN THE ROOM) and have both completely transformed their letting agency businesses and lives in less than a year!

Dec 22, 202318:09
Flexible Working? How To Handle The Changes In Staff Wants & Needs

Flexible Working? How To Handle The Changes In Staff Wants & Needs

The world of work is ever changing and so are our staff needs. In this episode, Sally is joined by Neil Cobbold from PayProp as they discuss recruitment, staff management and retention in our evolving "flexible" workplace.


What do we need to do to make sure we hire, keep and develop our expert teams for the better?


With tenants demanding more of our time due to lack of stock, how can we use technology to make the workplace run smoother and be less stressful?


Hear all about it in this episode.

Dec 08, 202334:19
10X Return Lead Generation System For Letting Agents

10X Return Lead Generation System For Letting Agents

Our ad experts Gemma and Steve are responsible for generating hundreds of high value leads for both our letting agency branches and our clients branches too.


Here, they join sally to discuss how to generate leads for your sales and letting agency fast as well as how they are getting consistent results across the board in all areas of the UK.


These leads are converting into real, quality business upon engagement with the sales team in branch - discover the secrets behind this in this episode!

Nov 28, 202339:18
How Letting Agents Can Get 80% of Tasks Off Their Desk

How Letting Agents Can Get 80% of Tasks Off Their Desk

As a business owner it can be easy to fall into the trap of trying to do everything yourself, but in order to grow you need to take a step back and look for the people (or tech) that can do it better than you can.

Listen to Sally talk about just some of the things you can outsource or hire an expert for to create the letting agency you want.

Oct 20, 202341:57
Can Videos Increase Your Letting Agency Revenue?

Can Videos Increase Your Letting Agency Revenue?

Chris England from PVS Media, a video production specialist joined us for one of our ARX Momentums recently and sat down with Sally to discuss top tips on how to improve your video production in your letting agency.

Oct 20, 202325:38
How This Letting Agent Transformed A 20 Year Old Business And Added £160K Additional Revenue

How This Letting Agent Transformed A 20 Year Old Business And Added £160K Additional Revenue

Sean Porter has been in Porters Estate Agency for over 37 years, however since learning the optimisation strategies, he has managed to add 160k additional revenue to his business within just a few weeks, making that additional revenue immediately available!Join Sally and Sean, as he shares the techniques that made this happen.

Oct 06, 202323:59
From Lead to Keys How To streamline Your Letting Agency

From Lead to Keys How To streamline Your Letting Agency

Join Sally and Christian Balshen from Rightmove, as they discuss the 'Rightmove Landlord and Tenant Services' platform, which is helping letting agents up and down the UK streamline the lettings process in their businesses.

Sep 22, 202325:39
Where Have The Landlords Gone?

Where Have The Landlords Gone?

In this episode Sally will be discussing the lack of property stock with Industry Expert David Cox. they explore the reasons for the shortage, the effects on agency businesses, landlords and tenants alike, plus what we can do about it to balance the effects in our businesses and keep growing and building the managed stock.

Sep 15, 202347:42
How We Generate 500 Leads A Month Into Our Letting Agency

How We Generate 500 Leads A Month Into Our Letting Agency

It is possible for you to generate 100s of leads into your letting agency and in this episode Sally Lawson and ad expert Steve discuss just how they have managed just that for agents all over the country.

Sep 08, 202310:20
Offer Your Tenants Bills Included Without The Hassle

Offer Your Tenants Bills Included Without The Hassle

Sally is joined by Jack Kay from Homebox (formally Billing Better) as they discuss how letting agents can increase their revenue with the Homebox!

Sep 01, 202322:53
Find Out How One Agent Added £95K In 12 Weeks

Find Out How One Agent Added £95K In 12 Weeks

Sally is joined by Brendan Kay a letting agent in Witney who after just making a few adjustments in his business from the Agent Rainmaker strategies he added £95,000 in just 12 weeks.

Aug 25, 202316:16
12 Ways To Add £100k Revenue To Your Letting Agency

12 Ways To Add £100k Revenue To Your Letting Agency

Listen to Sally Lawson share 12 ways letting agents can add revenue to their agencies. Taken from Agent Rainmaker Live 2022 Sally shares a variety of strategies that can be easily implemented into your business

Aug 18, 202339:49
82% Of Landlords Aren't Using Letting Agents - How Do We Fix This?

82% Of Landlords Aren't Using Letting Agents - How Do We Fix This?

In this episode Sally shares a few ways in which letting agents can evolve their businesses. This includes profit building strategies, revenue building strategies and how to target the 82% of landlords not using letting agents.


Aug 11, 202328:26
Industry Challenges With David Cox, Nathan Emerson, Paul Shamplina, Neil Cobbold and Dawn Bennett

Industry Challenges With David Cox, Nathan Emerson, Paul Shamplina, Neil Cobbold and Dawn Bennett

In this episode Sally is joined by some of the industries leading experts as they discuss the challenges ahead for the lettings industry and how agents can tackle these challenges. This discussion is taken from the industry expert panel at Agent Rainmaker Live.

Aug 04, 202347:33
The Strategies Letting Agents Are Using To Grow Their Business

The Strategies Letting Agents Are Using To Grow Their Business

Over the years through our training many agents have added anything from £100k to £1million+ in additional revenue to their business, some in less than a year. Listen to Sally and some of the agents that have achieved this and the strategies they used to get there in this episode.

Jul 28, 202358:03
How You Can Add £100k Revenue In 6 Weeks To Your Letting Agency

How You Can Add £100k Revenue In 6 Weeks To Your Letting Agency

It is possible to add £100k revenue into your agency in as little as 6 weeks! In this episode Sally is joined by just some of the agents who have achieved this and more. Listen along to find out how they made this possible.

Jul 21, 202351:53
The Secrets Behind a 10x return on ad spend for Letting Agents

The Secrets Behind a 10x return on ad spend for Letting Agents

Want to learn the best lead generation techniques that are working for letting agents?

In this episode Sally shares some of the strategies that can deliver a 10x return on ad spend and as many leads as you want to generate with immediate results. Hear from the agents who are transforming their lead generation as well as the letting agency ad specialists who are making it happen.

Jul 14, 202301:00:46
Is The Property Market Going To Crash?

Is The Property Market Going To Crash?

With the current cost of living crisis and rise of interest rate what does this mean for the property market? In this episode, Sally is Joined by letting agent Vitto Fierro. Between them they have a combined 70 plus years in the industry - so it's safe to say there's not much they haven't seen. Listen along as they discuss the current situation and share their opinions how things could change in the future. 

Dec 16, 202216:33
How A Letting Agent Created A Supply Line For His Business

How A Letting Agent Created A Supply Line For His Business

Sally is joined by our reigning Agent Rainmaker of the year Craig Phillips, they discuss how him stepping away from the business allowed him to set up his very own stream line of businesses that all serve his letting agency and creating multiple income streams all of which allowed him to 10x the growth in his business organically. 

Craig was able to step away from the business and grow thanks to the coaching he received from Agent Rainmaker.

Dec 09, 202224:01
S4 E6: Achieving Over 50% Profit: Insights from Successful Letting Agents

S4 E6: Achieving Over 50% Profit: Insights from Successful Letting Agents

In this episode Sally is joined by the Agent Rainmaker outliers, Martin, Barrie and Ben all who have all reached 50% profit in their letting agency businesses (and are still continuing to grow!)

Listen along as they share which Agent Rainmaker strategies helped them get to where they are today.

Oct 07, 202222:52
S4 E5: Create Your Freedom By Choosing Profit

S4 E5: Create Your Freedom By Choosing Profit

Achieving the profit margin your letting agency is capable of can allow you to have the freedom you yearn for! 

An example is Cara who joins Sally in this episode.

Cara has hit 45% profit in her business by implementing the strategies learnt from Agent Rainmaker and has managed to step away from the business and have the freedom to spend more time with her family all because she chose profit!


Sep 30, 202219:59
S4 E4: Doing These 5 Things Will Give You The Choice Of Profit

S4 E4: Doing These 5 Things Will Give You The Choice Of Profit

Giving yourself the choice of profit is possible if you change what you are doing! 

The old model has changed and it's time your letting agency moves with the times.

In this episode Sally and Kate break down some of the things you can do in order to grow your business and have the choice of profit.

Sep 23, 202223:22
S4 E3: Changing These 3 Things In Your Agency Will Increase Your Profit Margin

S4 E3: Changing These 3 Things In Your Agency Will Increase Your Profit Margin

Are you sacrificing profit in your agency? With just some small changes you can ensure you are in a position to grow your agency and get the profit you deserve.

Sally is joined by Barrie who has reached over 50% profit margin by utilising the strategies taught by Agent Rainmaker. 

The trio share just a few of the key changes you can make to your business and reach that 50% profit margin and beyond.


Sep 16, 202231:39
S4 E2: Why Are Letting Agents Ignoring This?

S4 E2: Why Are Letting Agents Ignoring This?

Why as an industry do agents measure their success by market share, properties or how many branches they have but not profit? 

In this episode Sally discusses how you can start to focus on the profit in your business and how to increase it and take control of your profit.

Sep 09, 202232:10
S4 E1: The 5 P's That Will Increase Revenue In Your Agency

S4 E1: The 5 P's That Will Increase Revenue In Your Agency

Profit is a choice you can and should make for your business, and it doesn't always involve adding more landlords to your books.  

In this episode Sally discusses how as a business owner you can increase the revenue in your letting agency just by implementing these 5 tips.

Sep 02, 202229:07
S3 E6: The 5 Best Strategies To Get More Landlord Leads Into Your Agency

S3 E6: The 5 Best Strategies To Get More Landlord Leads Into Your Agency

Marketing and lead generation for letting agents has changed drastically - which means the old methods of marketing do not work anymore. As agents, we
must get with the times in order to move our businesses forward.


In this episode of the Agent Rainmaker podcast, Sally shares the top ways to generate more landlord leads for your letting agency - alongside our
very own Visual Storyteller Becki, who shares one method you can use to generate leads for FREE!

Aug 26, 202223:35
S3 E5 : 5 Ways to Increase Profit In Your Letting Agency (Without Working Harder!)

S3 E5 : 5 Ways to Increase Profit In Your Letting Agency (Without Working Harder!)

So many Agents believe the way to increase their profit margin is to add more landlords, but many don't realise the sheer amount of profit that is already in
their letting agency. Simply optimising the letting agency you already have, you can add extra revenue to your business without doing any extra work.


In this episode, Sally shares 5 tips for optimising your agency - along with special guest Paul Tobias-Gibbins who by following this process, has
added over £240,000 additional revenue to his 20 year old letting agency.

Aug 19, 202224:21
S3 E4: Create A Letting Agency That Runs Without You

S3 E4: Create A Letting Agency That Runs Without You

You don't start a business to be working 18 hour days, but this seems to be the case for many letting agency owners, but it's time to change this and get your life back!

In this episode Sally discusses on how you can systemise your business so you can "get off the tools" and allow you to work on the business instead of in the business. They are joined by Samantha Bateman who since implementing the teachings of Agent Rainmaker has added over £100,000 in additional revenue and is now able to work from home whilst her A team run the business.

Aug 12, 202219:36
S3 E3: Letting Agents: How To Acquire The Competition (Without Working Harder!)

S3 E3: Letting Agents: How To Acquire The Competition (Without Working Harder!)

In episode 3, Sally is joined by Rainmaker Patrick Alan Sullivan - where they discuss the strategies he used to go from 300 properties under management to over 1000! Listen along to discover how you can use acquisitions to grow your letting agency business.

Aug 05, 202217:18
S3 E2: Double Or Treble Your Letting Agency Revenue With This Key Strategy

S3 E2: Double Or Treble Your Letting Agency Revenue With This Key Strategy

When growing an agency, many letting agents can get stuck and reach a plateau. In order to grow and scale your business you need to be focusing on the right areas for growth. Listen along as Sally shares her strategies on how you can do this!

Joining us this week will be an Agent Rainmaker legend, Craig Phillips sharing his journey and how he created his own supply line.

Jul 29, 202235:01
S3 E1: How To Reach 50% Profitability In Your Letting Agency Without Adding Any More Landlords

S3 E1: How To Reach 50% Profitability In Your Letting Agency Without Adding Any More Landlords

Most letting agents only do two things, "lettings and management" but there is so much more you can do with the agency you already have. In this episode Sally shares some of their top tips on how you can optimise your business and "Squeeze The Juice" from the things you're already doing day to day.

Rainmaker Jon Conroy joined our duo to share which strategies helped him reach 50% profitability in his agency.

Jul 22, 202226:04
S2 E7: Serial Entrepreneur William Reeve Shares How Tech Can Be Used To GROW Your Business

S2 E7: Serial Entrepreneur William Reeve Shares How Tech Can Be Used To GROW Your Business

As an expert in tech company growth, CEO of Goodlord - William Reeve, shares all about teams, what investors look for in your business and how you can use TECH to grow your letting agency.

Feb 03, 202139:14
S2 E5: Vice President of ARLA and Business Owner Letting Agent David Votta shares his story of success

S2 E5: Vice President of ARLA and Business Owner Letting Agent David Votta shares his story of success

After taking a huge leap from the security of employed, to self employed; David joins us for our Expert Business Masterclass to tell all about how he made the transition while maintaining a senior position in ARLA... The Association of Residential Letting Agents

Nov 25, 202038:15
S2 E4: Industry Expert and Coach Stephen Brown talks PROSPECTING and his mission to serve the Letting Agent community

S2 E4: Industry Expert and Coach Stephen Brown talks PROSPECTING and his mission to serve the Letting Agent community

Join us as Sally interviews Industry Expert Stephen brown and he gives an insight into his mission to help and serve the letting agent community, as well as his top tips on prospecting. 

Nov 18, 202032:32
S2 E3: Expert Coach and CEO of Expert Empires shares HIS secrets behind building seven-figure businesses

S2 E3: Expert Coach and CEO of Expert Empires shares HIS secrets behind building seven-figure businesses

Listen to our latest episode of Expert Business Masterclass where expert coach and CEO Nick James shares his journey of success, as well as his secrets behind building seven-figure businesses in the expert space. Nick has a history of helping over 10,000 experts grow their audience, generate more leads and make more money, and shares exactly how he did that.

Nov 11, 202036:53
S2 E2: The Increasingly Legislative Business of Lettings, Evictions and much more with Paul Shamplina

S2 E2: The Increasingly Legislative Business of Lettings, Evictions and much more with Paul Shamplina

Listen as Sally interviews Paul Shamplina, and he shares his views on 2020 so far, and what he thinks is in store for the future.

Nov 04, 202042:55
S2 E1: Former ARLA CEO & Industry Legend, David Cox shares his thoughts on Coronavirus and navigating the new world

S2 E1: Former ARLA CEO & Industry Legend, David Cox shares his thoughts on Coronavirus and navigating the new world

RAINMAKER EXCLUSIVE! Listen as Sally interviews Lettings Industry expert David Cox where he shares his thoughts on 2020, the Coronavirus pandemic and what he feels will be the next big challenges for the industry, how to prepare for RoPA and much more...

Oct 28, 202001:00:01
#21 Paul Long Facebook Marketeer on Strategies for Success in Business Growth

#21 Paul Long Facebook Marketeer on Strategies for Success in Business Growth

Listen as Sally speaks to Facebook Marketeer and Letting Agent Paul Long about strategies for success in Business Growth

Sep 23, 202036:41
#20 Royston Guest - Business Growth Gems with International Business Growth Expert

#20 Royston Guest - Business Growth Gems with International Business Growth Expert

Listen as Sally talks to International Business Growth Expert Royston Guest, and he shares his gems on how to ensure success and have a GROWTH mindset. 

Sep 16, 202047:34
#19 Craig Phillips 3 Year Journey - From 52 Properties under management to 621 by changing FOCUS

#19 Craig Phillips 3 Year Journey - From 52 Properties under management to 621 by changing FOCUS

Listen as Sally interviews Agent Rainmaker Craig Phillips and he shares the incredible story of his business transformation from 52 properties to 621 in just 3 Years by exploring new possibilities, making connections and managing his time effectively. Hear it all HERE!
Sep 09, 202026:49