PR Profiles
By Agility PR Solutions
Get to know some of the top minds in the PR and communications industry in a series of short interviews.
New episodes of PR Profiles will be released on the first Thursday of every month.
Head over to www.agilitypr.com/prprofiles/ for all the episodes and show notes.
Presented by Agility PR Solutions.
PR ProfilesSep 02, 2021
Creating essential guidelines for generative AI in PR and healthcare, with Stephanie Wight, VP of Media Relations at CURA Strategies
Stephanie Wight, Vice President of Media Relations at CURA Strategies, joined us for Episode 32 of PR Profiles. On this episode, Stephanie shares how communicators and healthcare professionals can responsibly use generative AI to augment, but not replace their work with clients and patients, and how communications can assist in helping policy catch up with innovations in healthcare for better patient care.
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The rise of specialists in PR and how to get paid three times, with Brandon Wilson, Chairman, President and CEO of Wilbron Inc.
Brandon Wilson, President and CEO of Wilbron Inc. joined us for Episode 31 of PR Profiles. On this episode, Brandon discusses what the agency’s guiding star, 'for good', means and how it determines everything they do, from which clients they represent to which projects they take on.
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The importance of social responsibility and the four bottom lines of business, with Wendy J. Roundtree, APR, founder and Lead Strategist of Jarel Communications
Wendy J. Roundtree, founder and Lead Strategist at Jarel Communications, joined us for Episode 30 of PR Profiles. On this episode, Wendy shares why your PR campaign must consider the four bottom lines of business—profit, people, planet, and community—to be successful and resonate with your audience.
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Exploring the principles of impact relations and getting at the heart of brand authenticity, with Melissa Orozco, founder of Yulu PR
Melissa Orozco, founder and Chief Impact Strategist at Yulu PR, joined us for Episode 29 of PR Profiles. On this episode, Melissa shares the story behind creating ‘Impact Relations’ and how its principles can be used to build authentic initiatives that resonate with your audience and bring about positive, long-term change.
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It’s not just about the numbers: Why successful investor relations is story-driven, according to Ira Gostin
Ira Gostin, founder of investor relations agency G8 Strategies, joined us for Episode 28 of PR Profiles. On this episode, Ira breaks down investor relations from a communications perspective and teaches you how to tell a story that resonates with shareholders. --
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Busting experiential marketing myths, with Nick Lee-Rogers
Nick Lee-Rogers, Head of Experiential at Hatch, a Leeds-based PR agency joined us for Episode 27 of PR Profiles. On this episode, Nick debunks some experiential marketing myths and shares why now is the time for brands to be brave and bold! --
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Why your communications team needs to be involved at the product design stage for maximum impact, with Anan Abu Rmieleh
Anan Abu Rmieleh, Director of Communications at Leaders International joined us for Episode 26 of PR Profiles. On this episode, Anan discusses how designing a good “product” is just as important in the nonprofit sector as any other—and why you should involve communications in the design stage.
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Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market, according to Yaneiza Echezarraga
Yaneiza Echezarraga, Co-Founder of boutique agency, Twin Minds Media, joined us for Episode 25 of PR Profiles. On this episode, Yaneiza shares her tips for helping brands and other PR agencies go beyond “cookie-cutter” campaigns to reach the U.S. Hispanic market in authentic ways. -- Head over to www.agilitypr.com/prprofiles for the full show notes. -- Follow Agility PR Solutions on Twitter and LinkedIn. Follow Twin Minds Media on Twitter. Follow Yaneiza on LinkedIn.
The importance of ethical communications and what’s ahead for PRSA, featuring 2023 PRSA Chair, Michelle Egan
Michelle Egan, 2023 PRSA Chair, returned to the show to join us for Episode 24 of PR Profiles. On this episode, Michelle proudly shares PRSA’s new three-year plan, which has a powerful North Star of "a community of ethical communications professionals building for tomorrow today." The plan is anchored on three pillars: Build, Influence, and Evolve, which will guide creation of an innovative, influential community committed to ethical practices.
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Invention in PR and why an appreciation for the absurd is an essential skill, according to Adam Ritchie, author of "Invention in PR"
Adam Ritchie, principal at Adam Ritchie Brand Direction and author of "Invention in PR", joined us for Episode 23 of PR Profiles. “Creative PR with a capital C, which we call inventive PR or invention-first PR, is where you’re literally coming up with the product or the service [for a brand] that you, as a PR pro, know will be a home run,” says Adam.
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Working with international media and the value of aligning PR with HR, featuring Amy Forsythe, Public Affairs Officer
Amy Forsythe, Public Affairs Officer at the U.S. Navy Reserve joined us for Episode 22. Listen to Amy chat with host Richard Carufel about working with international media, the value of aligning PR with HR, empowering the right spokespeople and influencers to uphold a brand's legacy, and much more!
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How PR can bridge the trust gap between the government and the public with Duyen Truong, SVP, PR Operations at Sage Communications
Duyen "Jen" Truong, Senior Vice President, PR Operations at Sage Communications joined us for Episode 21. Listen as Duyen talks about her path to PR, her passion for paving the way for other women in the industry, and how PR can help fix the misconceptions about the public sector, and much more.
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Why authenticity is essential for long-term business success with Anna Crowe, CEO of Crowe PR
Anna Crowe, founder and CEO of Crowe PR, joined us for Episode 20 of PR Profiles. Listen as Anna talks proving ROI, long-term thinking, and how successful PR campaigns are built on authentic storytelling and aligning with organizational goals.
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A crisis management mini master class from Oliver S. Schmidt, CEO of C4CS
Oliver S. Schmidt, CEO of C4CS, joined us for Episode 19 of PR Profiles. Listen as Oliver shares need-to-know information for each phase of a crisis, discusses the importance of media monitoring, and talks about why you can't successfully make it out the other side of a crisis without considering internal communications.
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Find Oliver on LinkedIn or reach out via email: schmidt@c4cs.com
The tenets of PR and media relations with Brooke Gabbert, Director of Communications at Study.com
Brooke Gabbert, Director of Communications at Study.com, joined us for Episode 18 of PR Profiles. Listen as Brooke discusses the tenets of PR and media relations (no matter your industry), the opportunity that is internal communications, and why she thinks digital literacy is a must have skill for up-and-coming PR pros.
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Head over to https://www.agilitypr.com/prprofiles for the full show notes.
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Follow Brooke on Twitter: https://twitter.com/BrookeGabbert
Follow Study.com on Twitter: https://twitter.com/Studydotcom
Why getting your name in lights isn't always the same as getting in front of your audience, with Arleigh Vasconcellos, Founder of The Agency
Arleigh Vasconcellos, Founder and Managing Director of The Agency, a Calgary-based strategic communications firm specializing in serving clients at the intersection of technology and B2B, joined us for Episode 17 of PR Profiles. Listen as Arleigh discusses the challenges of communicating the technical benefits of B2B services, her expertise in this niche, and much more!
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Head over to https://www.agilitypr.com/prprofiles/ for the full show notes.
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Follow Arleigh on Twitter: https://twitter.com/ArleighGV
Follow The Agency on Twitter: https://twitter.com/PRTheAgency
How and why journalistic skills can translate to success in PR, with Darryl E. Owens, Associate Vice President of Community and Engagement at Beacon College
Darryl E. Owens, Associate Vice President of Community and Engagement at Beacon College joined us for Episode 16 of PR Profiles. Watch now to hear Darryl share his views on the journalist-PR relationship, his mission to empower families of neurodivergent children through the television show "A World of Difference" and much more!
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Follow Darryl on Twitter: https://twitter.com/osDarrylEOwens
Follow Beacon College on Twitter: https://twitter.com/beacon_college
Bonus episode: Celebrating PRSA's 75th anniversary with special guest, Dr. Felicia Blow, APR, 2022 PRSA Chair
Today we have a special episode of PR Profiles! We are interrupting our regularly scheduled programming to bring you some bonus content in celebration of 75 years of the Public Relations Society of America. This episode we are joined by Dr. Felicia Blow, 2022 PRSA Chair, and Associate Vice President for Development at Hampton University to learn more about the creation of the limited-edition volume, "75 Years of Impact and Influence: People, Places & Moments in Public Relations History".
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Follow Dr. Felicia Blow, APR on Twitter: https://twitter.com/FeliciaBlow
Follow PRSA on Twitter: https://twitter.com/PRSA
Leadership lessons and how to become the communicator of the future, featuring Bradley Akubuiro, Partner at Bully Pulpit Interactive
Bradley Akuburio, a partner at Bully Pulpit Interactive, joined us for Episode 15 of PR Profiles. Listen now to hear Bradley's perspective on living out company values, earning—and losing—your credibility as a PR professional, and why CEOs are expected to take a stance on societal issues.
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Follow Bully Pulpit Interactive on Twitter: https://twitter.com/BPIMedia
How to make PR indispensable according to Lindsey Groepper, President of BLASTmedia
Lindsey Groepper, president of BLASTmedia, joined us this month for Episode 14 of PR Profiles. Watch the full episode to learn how to position PR as an essential tool for achieving business goals, why PR budget cuts hurt brand perception, and how your brand’s narratives in the media should be influenced by more than just press releases.
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Follow BLASTmedia on Twitter: https://twitter.com/BLASTmedia
Why newswires today are about quality over quantity according to Gregg Castano, CEO of NewsDirect
Gregg Castano, founder and CEO of NewsDirect, joined us for Episode 13 of PR Profiles to chat about the significance of creating and delivering unique content in today's media landscape.
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Follow NewsDirect on Twitter: https://twitter.com/NewsDirectCorp
How to tell your brand's sustainability story without greenwashing, featuring Tony DeFazio, Founder of Sustainable PR
Tony DeFazio, founder of Sustainable PR, joined us this month for Episode 12 of PR Profiles. Watch the full episode now to learn how Tony used both media relations and a “boots on the ground” approach to successfully campaign for his client, Cipriani Energy Group and their community solar project in Guilderland, New York.
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Why listening to your instincts and being easy to work with are essential in PR, with Jen Kelley Young, Senior Vice President of CURA Strategies
Hear from Jen Kelley Young, Senior Vice President of CURA Strategies. In this episode, Jen shares why being flexible and saying yes are so important for new professionals, and why not listening to your instincts is one of the biggest mistakes an experienced PR pro can make.
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Follow CURA Strategies on Twitter: https://twitter.com/curastrategies
How to successfully set realistic client expectations in PR with Justin Goldstein, Founder and President of Press Record Communications
We’re in the double digits! Justin Goldstein, one of the winners of the PRSA-New York’s 2019 “Exceptionals Under 35” and founder of Press Record Communications joined us for Episode 10 of PR Profiles. In this episode, Justin shares the five common mistakes comms pros make and his five easy solutions that can help tighten up client-facing and outbound comms.
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Connect with Justin: https://www.linkedin.com/in/goldsteinjustin
Press Record Communications: https://www.pressrecord.co/
Measuring impact in PR with Pragya Dubey, Vice President of Global Services at Agility PR Solutions
“No matter where you are in your PR measurement journey, there’s a next step forward,” says Pragya Dubey, Vice President of Global Services and Media Analytics at Agility PR Solutions. Listen to Episode 9 of PR Profiles to learn how Pragya and her team help PR pros navigate the complex media landscape and measure the impact of their work.
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When taking risks pays off and the power of purpose-driven marketing, with Abbi Whitaker, President and Co-Founder of The Abbi Agency
Hear from Abbi Whitaker, president and co-founder of The Abbi Agency and a 2020 PRNEWS Top Women in PR, as she talks about the power of PR, the desire to work for companies who do good, and letting your employees set the philanthropic culture.
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Follow Abbi on Twitter: https://twitter.com/abbijayne
From pre-med to PR and why starting a business is about more than passion, with Karen Swim, APR, Founder of Words for Hire, and President of Solo PR Pro
We’re launching into 2022 with a new episode of our PR Profiles podcast, featuring a long-time friend of Agility PR Solutions and a true PR powerhouse, Karen Swim, founder of Words for Hire, and president of Solo PR Pro. Hear from Karen about the many twists and turns her career took before she founded her virtual agency.
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Follow Karen Swim on Twitter: https://twitter.com/KarenSwim
Follow Solo PR Pro on Twitter: https://twitter.com/SoloPR
Why you should always leverage your media coverage as part of your marketing strategy, according to Brian Hart, Founder and President of Flackable
Hear from Brian Hart, president and founder of Flackable, about his fascinating journey to entrepreneurship, the importance of leveraging your media coverage as part of your marketing strategy, and why now’s the time to join the PR industry.
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Why PR pros are also strategic advisors and how to you hone your skills with Michelle Egan, 2022 PRSA Chair-Elect
Hear from Michelle Egan, Chief Communications Officer at Alyeska Pipeline and upcoming 2022 PRSA Chair-elect on the importance of honing your role as a strategic advisor, the value of continued learning, and her exciting new role with PRSA. We’re excited to have her join us for Episode 5!
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Follow PRSA on Twitter: https://twitter.com/PRSA
Follow Alyeska Pipeline on Twitter: https://twitter.com/AlyeskaPipeline
How to set client expectations early and position yourself as a media expert, with Annie Scranton, Founder and President, Pace Public Relations
If you don’t know this month's special guest yet, then it’s our absolute pleasure to introduce you to PR powerhouse and fellow podcaster, Annie Scranton! Annie is the founder and president of Pace Public Relations and the host of the PR Pace podcast. We’re excited to have her join us for Episode 4!
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How to be ready for any crisis, according to Melissa Agnes, Founder and CEO of the Crisis Ready Institute
Joining us this month is Melissa Agnes, Founder and CEO of the Crisis Ready Institute and author of “Crisis Ready: Building an Invincible Brand in an Uncertain World.” You may also remember Melissa from her keynote presentation at our first Crisis Comms Mastery virtual summit from earlier this year.
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Head over to https://www.agilitypr.com/prprofiles/ for the full show notes
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Join the Crisis Ready Institute in redefining communication best practices: https://crisisreadyinstitute.com/communication-culture/
To learn more about the Crisis Ready Institute head over to: https://crisisreadyinstitute.com/
Follow the Crisis Ready Institute on LinkedIn: https://www.linkedin.com/company/crisis-ready-institute/
Follow the Crisis Ready Institue on Twitter: https://twitter.com/crisisreadyinst
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When diversifying your business pays off with David Landis, President of Landis Communications Inc.
In this episode, we're joined by David Landis, President of Landis Communications Inc. in San Francisco.
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Follow David Landis on Twitter: https://twitter.com/david_landis
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Why it's time for PR to have a seat at the table, with Gini Dietrich, Founder, CEO, and Author of Spin Sucks, and inventor of the PESO Model
In this episode, we are joined by Gini Dietrich, founder, CEO, and author of Spin Sucks, and host of the Spin Sucks podcast.
For all the show notes and the rest of our episodes head over to https://agilitypr.com/prprofiles
PR Profiles | Short Interviews with PR & Comms Pros - Coming Soon
We think PR is the most formidable, dynamic, and rewarding field there is and we want to introduce our audience to some of our favorite powerhouses in the industry.
Join us for short Q&A-style interviews with some of the brightest minds in the PR and communications industry.
New episodes of PR Profiles will be released on the first Thursday of every month.