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PR After Hours

PR After Hours

By Alex Greenwood

PR After Hours with Alex Greenwood is your go-to destination for a refreshing take on the world of Business, Public Relations, Marketing, Management, and Productivity. Hosted by PR pro Alex Greenwood, this weekly podcast serves up a tantalizing cocktail of insights, news & interviews. Become a Paid Subscriber: https://anchor.fm/alex-greenwood1/subscribe for ad-free shows, subscriber-only content, giveaways, and more!
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Finding the Next Big Idea

PR After HoursFeb 16, 2020

00:00
10:60
Matthew Sanjari on Empowerment and Entrepreneurial Reality

Matthew Sanjari on Empowerment and Entrepreneurial Reality

Today we welcome Matthew Sanjari, a visionary entrepreneur renowned for launching several successful ventures over the past decade and mastering the art of the business exit, particularly with the recent sale of his marketing consulting agency in 2022.

Today, Matthew focuses on coaching and consulting, sharing his expertise to empower businesses in multiple regions, including Canada, the US, and Europe. Matthew talks about the importance of building a strong base for a business with the right blueprint and his belief that investing in people is key to building successful businesses and organizations. His unique approach involves functioning on both strategic and implementation levels, applying a relational mindset even when dealing with challenging clients.


LINKS:

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Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

Mar 27, 202426:47
Breached But Not Broken: Navigating Cyberattacks and Restoring Trust

Breached But Not Broken: Navigating Cyberattacks and Restoring Trust

The critical importance of having a well-prepared crisis management plan for dealing with computer hacks is our focus today.

We explore how these incidents can severely damage a brand's reputation, reduce customer trust, and negatively impact financial results. Listeners are provided with a high-level guide on how to effectively handle such crises.

Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

Mar 20, 202406:43
Tom Mulligan on Mastering Question Techniques for Sales Success

Tom Mulligan on Mastering Question Techniques for Sales Success

Today, Tom Mulligan from Sandler Training⁠ returns to talk about questioning techniques that help salespersons sell and can also help you negotiate and communicate more effectively, Listen in and learn more!

Listen to Tom's previous appearances, where we talk about ⁠⁠⁠Taking No for an Answer⁠⁠⁠ and ⁠⁠Building Rapport.⁠⁠

Announcer: ⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

Mar 13, 202424:07
Heather Kernahan on Becoming Unstuckable

Heather Kernahan on Becoming Unstuckable

Meet Heather Kernahan, Global CEO of Hotwire and author of "Unstuckable," a book offering guidance for those who find themselves at a standstill in their business or personal life.

Drawing from her extensive experience in the tech industry, Heather shares the Unstuck model, a robust framework for breaking through business stagnation and achieving success. She underscores the importance of thinking and acting big, making unusual moves, creating new opportunities, and persisting to keep going - principles applicable beyond the tech sector.

Listen in!

About "UNSTUCKABLE" 

This thought-provoking book is a deep dive into the minds of tech innovators and leaders, offering insights that can help you break through challenging barriers. Heather Kernahan has drawn from her extensive experience working with technology companies to create the UNSTUCK model. This model provides valuable perspectives on how leaders can generate an actionable plan to help their teams be UNSTUCK today. 

Heather’s book “UNSTUCKABLE” is available here.


Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Mar 06, 202424:58
From Gotham to Gigabytes: Embracing AI for Crisis Communication

From Gotham to Gigabytes: Embracing AI for Crisis Communication

Is AI in your crisis coms utility belt? It should be.

Today, Alex dons his cowl and explores AI's role in crisis communication for public relations professionals, highlighting how artificial intelligence could potentially transform the field into superhero-level efficiency. Listen in, citizens!

Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

Music "Heroic Age" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Feb 28, 202407:13
Cesar Castro on Unleashing Potential Through Strategic Storytelling

Cesar Castro on Unleashing Potential Through Strategic Storytelling

We're thrilled to welcome ⁠Cesar Castro⁠, an esteemed psychologist with profound expertise in organizational psychology and professional communications. In today's chat, Castro emphasizes the significance of storytelling in leadership and entrepreneurial communication.

Throughout the episode, Castro emphasizes the significance of storytelling in leadership and entrepreneurial communication. He shares insights on his work with business leaders, teaching them to become adept storytellers and to embrace vulnerability to establish credibility and foster emotional investment in their narratives. With practical advice and a four-step storytelling process, he lays out a strategic framework for effective communication that connects with audiences and conveys authenticity. Castro's background, from his shy beginnings as a Chilean immigrant in the United States to influencing global corporate giants, weaves a compelling tale of the transformative power of public speaking. He also discusses the importance of emotional intelligence in leadership, the value of establishing authority, and the impact that skilled communicators have in shaping reality and inspiring visions of the future. Listeners will come away from this episode with a deeper appreciation for the role of exceptional communication in achieving success and the tools to become more proficient at sharing their own stories. Join us!


LINKS:

 www.cesarcastro.com (website)

https://www.linkedin.com/in/cesarcastrov/ (LinkedIn)

https://www.youtube.com/c/CesarCastroV (Youtube)

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Announcer: ⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod 

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Feb 21, 202437:00
Understanding Personality Styles with Tom Mulligan

Understanding Personality Styles with Tom Mulligan

Today's topic focuses on the intricacies of DISC assessments with sales training expert, Tom Mulligan from Sandler Training. DISC is a renowned personal assessment tool utilized annually by over a million individuals to bolster teamwork, communication, and productivity.

Mulligan, a nationally recognized expert in DISC, expounds on the common misunderstandings surrounding these assessments, clarifying that they measure communication styles rather than personality. We explore the different personality styles outlined by the DISC model, such as the aggressive and non-emotional 'D' type, the passionate yet not particularly aggressive 'I' type, and the thoughtful 'C' type that revels in facts. The conversation also touches on how these personality styles align with various professions, such as 'S' or 'C' types frequently found in the field of medicine. Mulligan sheds light on the practical applications of DISC profiles in hiring, conflict resolution, and improving workplace dynamics. The discussion reveals that these profiles help predict behavior and emotional responses, providing a blueprint for effective communication within teams. Listeners will come away with a deeper understanding of the value of DISC assessments in professional settings and how these tools can lead to more harmonious and efficient work environments.

Join us!

Listen to Tom's previous appearances, where we talk about ⁠⁠Taking No for an Answer⁠⁠ and ⁠Building Rapport.⁠



Announcer: ⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod 

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Feb 14, 202427:37
An Important Update from Alex Greenwood

An Important Update from Alex Greenwood

Alex has an important update about the show.


Listen in, and let us know what you think: send Alex a Voice Message! ⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment.

SUPPORT THE SHOW

Announcer: ⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod


This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Feb 09, 202406:19
It's Time We Helped Gen Z Get in the Door

It's Time We Helped Gen Z Get in the Door

Alex delves into surprising insights from a survey conducted by Resume Builder exploring the attitudes of hiring managers towards bringing Gen Z into their teams.

A sizable portion of managers express hesitation in hiring Gen Z for entry-level positions, revealing a preference for older workers. But is this fair to Gen Z. considering the challenges brought on by a pandemic?


Alex's piece on Gen Z and Gen X in the workplace.

Listen in, and let us know what you think: send Alex a Voice Message! ⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment.

SUPPORT THE SHOW

Announcer: ⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod


This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Feb 07, 202409:43
Mastering the Art of Referrals with Tom Mulligan

Mastering the Art of Referrals with Tom Mulligan

Welcome back to PR After Hours, where we're joined once again by Tom Mulligan, managing director of Sandler by Coffman⁠⁠, a nationally recognized ⁠⁠sales training⁠⁠ expert. In this session, Tom delves into the pivotal role of referrals in business expansion, offering his expert strategies on both acquiring and giving referrals effectively.

His guidance promises to enhance your networking value and broaden your client horizons. Tune in for Tom's valuable insights and elevate your referral game.

Listen to Tom's previous appearances, where we talk about ⁠Taking No for an Answer⁠ and Building Rapport.


SUPPORT THE SHOW

Announcer: ⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod


This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Jan 31, 202421:18
Navigating Choppy Marketing Seas: Reviving Your Strategy

Navigating Choppy Marketing Seas: Reviving Your Strategy

Running an effective marketing campaign often feels like steering a ship through turbulent seas. Yes, it's a well-worn analogy, but it aptly captures the inherent challenges. If you're questioning the efficiency of your marketing strategy, rest assured you're not alone.

Here's a compass to help steer you through today's tumultuous marketing waters, as read by Jessica Daystrom.

Originally published as an article on All the Fits That's News. ⁠Subscribe free here⁠.

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  • Send Alex a Voice Message!⁠ Just click here⁠ and give us your first name, city, and question or comment.
  • Contact Alex ⁠via email here⁠. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠
  • Visit Alex's author website. Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠. Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

Jan 25, 202405:20
Sign Off with Style: Mastering the Perfect Email Signature

Sign Off with Style: Mastering the Perfect Email Signature

In this quick sip episode of PR After Hours, we're diving into a tool you use every day, but might not be maximizing to its full potential - your email signature. Join Alex as he uncovers the secrets to crafting an email signature that speaks volumes about your professional brand.

From simplicity and branding to the subtle infusion of personality, these tips will transform your digital sign-off into a powerful communication tool. Whether you're emailing from your desk or on-the-go, your signature says more about you than you might think.

Learn about Wisestamp here.

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This episode is brought to you by Magic Mind. 

As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at

 ⁠⁠⁠⁠⁠https://www.magicmind.com/prafterhoursjan⁠⁠⁠⁠⁠

Magic Mind is dishing out an extra dollop of incentive to get your 2024 started on a high note: when you commit to a 3-month subscription this January, they're throwing in an additional month at no extra cost. It’s an extra 20% off, which gets you to a total of 75% off.

This only lasts until the end of January, ⁠so hurry⁠ before it goes away.

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SUPPORT THE SHOW

Announcer: ⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠⁠https://incompetech.com⁠⁠⁠⁠) License: ⁠⁠⁠⁠CC⁠⁠⁠⁠⁠⁠⁠⁠Sound effects.⁠⁠⁠⁠


This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Jan 24, 202412:09
Why Small Businesses Should Hire a PR Consultant in 2024

Why Small Businesses Should Hire a PR Consultant in 2024

Happy New Year!

Are you fired up? You should be.

As we usher in the ever-evolving landscape of 2024, small businesses find themselves at a pivotal juncture brimming with both opportunity and challenge. The digital age has leveled the playing field, granting unprecedented access to markets. However, it's also ratcheted up the competition.

Amidst this dynamic backdrop, the astute strategy for small businesses is to invest in a Public Relations (PR) consultant. Listen in as Alex explains the why on PR!


  • PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
  • We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."

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This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at

 ⁠⁠⁠⁠⁠https://www.magicmind.com/prafterhoursjan⁠⁠⁠⁠⁠

Magic Mind is dishing out an extra dollop of incentive to get your 2024 started on a high note: when you commit to a 3-month subscription this January, they're throwing in an additional month at no extra cost. It’s an extra 20% off, which gets you to a total of 75% off. This only lasts until the end of January, ⁠so hurry⁠ up before it goes away.

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SUPPORT THE SHOW

Announcer: ⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠⁠https://incompetech.com⁠⁠⁠⁠) License: ⁠⁠⁠⁠CC⁠⁠⁠⁠⁠⁠⁠⁠Sound effects.⁠⁠⁠⁠

Image co-designed with the assistance of OpenAI’s DALL-E, facilitated by ChatGPT. Copyright © 2024 by J. Alex Greenwood. All rights reserved.


This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Jan 17, 202411:46
SEASON 9 PREMIERE: Building Rapport with Tom Mulligan

SEASON 9 PREMIERE: Building Rapport with Tom Mulligan

Kicking off Season 9 of PR After Hours, we celebrate both the season premiere and the 14th anniversary of AGPR Public Relations! This episode continues our tradition of delivering actionable business insights, featuring an interview with Tom Mulligan, managing director of Sandler by Coffman⁠, a nationally recognized ⁠sales training⁠ expert. 

Acclaimed for his innovative sales strategies and client relationship acumen, Tom returns to share his knowledge on building effective sales rapport, valuable for novices and experts alike. Join us as we welcome back Tom Mulligan!

Listen to Tom's last appearance, where we talk about Taking No for an Answer.

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This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at

 ⁠⁠⁠https://www.magicmind.com/prafterhoursjan⁠⁠⁠

Magic Mind is dishing out an extra dollop of incentive to get your 2024 started on a high note: when you commit to a 3-month subscription this January, they're throwing in an additional month at no extra cost. It’s an extra 20% off, which gets you to a total of 75% off. This only lasts until the end of January, so hurry up before it goes away.

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SUPPORT THE SHOW

Announcer: ⁠⁠⁠Mary McKenna⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠https://filmmusic.io⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠https://incompetech.com⁠⁠⁠) License: ⁠⁠⁠CC⁠⁠⁠⁠⁠⁠Sound effects.⁠⁠⁠


This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Jan 11, 202439:33
It's A Wrap!

It's A Wrap!

Spotify Wrapped for podcasts is an engaging and informative feature that provides Spotify podcasters with a recap of their podcast year in podcasting, offering a fun and reflective look at interesting patterns and maybe even surprising trends.

Listen in as Alex tells you what he has learned in 2023 about your favorite business podcast, PR After Hours.


Links mentioned:

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This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at

 ⁠⁠⁠https://www.magicmind.com/prafterhours⁠⁠⁠

Remember, the 56% discount only lasts for 10 days after this episode airs, so hurry!

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SUPPORT THE SHOW


Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠⁠⁠Sound effects.⁠⁠


This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Dec 26, 202318:43
Mastering the Art of Influence: Joshua Lisec on Persuasive Writing and a Publishing Revolution

Mastering the Art of Influence: Joshua Lisec on Persuasive Writing and a Publishing Revolution

In this compelling episode, join Joshua Lisec, the mastermind of Best Way™ Persuasion and prolific ghostwriter behind 83 books, as he unravels the intricacies of persuasive writing—the most potent yet overlooked tool in communication. Joshua, who has worked with a spectrum of high-profile clients, breaks down his systematic approach to guaranteeing predictable outcomes for those he serves.

Plus, we'll explore the shifting sands of the book industry, understanding why the changes we're seeing today might be the best untold story for writers and publishers alike; and discuss his new book, SO GOOD THEY CALL YOU A FAKE.

Whether you're an aspiring author or a seasoned entrepreneur, this is your insider's guide to harnessing the power of words to become an authority in your field.

CONNECT

www.lisecghostwriting.com

www.twitter.com/joshualisec

www.linkedin.com/joshualisec

www.youtube.com/joshualisec

Buy the book here.

Don't forget to ⁠subscribe to PR After Hours⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠⁠

Visit Alex's author website. Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠. Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

Dec 20, 202338:43
Revolutionizing the PR Playbook: A Conversation with Karen and Frank of The ExV Agency

Revolutionizing the PR Playbook: A Conversation with Karen and Frank of The ExV Agency

Venture into the innovative world of PR with the trailblazing co-founders of The ExV Agency, Karen Gamba and Frank Carlisi. Celebrated for their game-changing strategies, they've linked a diverse clientele across the globe, from metropolitan hubs like New York and LA to international markets including South Africa and Dubai. They've garnered accolades from media titans such as Forbes and Disney, redefining the PR landscape with a blend of creative authenticity.

Get ready to unravel the secrets behind making public relations universally accessible and learn how to propel your brand into the global arena with these industry visionaries.

CONNECT

www.growyourbrandmasterclass.com

www.exvagency.com

www.facebook.com/groups/getvisiblewithexv

www.linkedin.com/in/karen-gamba04537089

https://www.linkedin.com/in/frank-carlisi-781242b6/

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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

Dec 18, 202330:11
5 Top Social Media Tips

5 Top Social Media Tips

Many small business proprietors clearly understand the pivotal role social media plays in reaching their target demographics. Yet, bafflingly, some remain on the periphery of fully leveraging its marketing prowess. But don't fret—it's never too late to refine your social media stratagem for substantial improvements.


At its heart, social media marketing for the smaller enterprises circles back to fundamental marketing tenets: consistency, frequency, and engaging with your customer base. Platforms vary from TikTok and Instagram to LinkedIn, but the essence remains the same—know your audience, customize your communication, and above all, deliver value.


Stepping into the social media arena with these no-nonsense tips is not only manageable but can also pivotally shift your brand's visibility, engage more effectively with consumers, and ultimately, impact your sales figures positively. These are practical, easily adoptable tactics with the potential for significant outcomes.

View the source material here. Listen to LinkedIn expert Joel Freund here.

More about Canva.

This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at ⁠https://www.magicmind.com/prafterhours⁠

Remember, the 56% discount only lasts for 10 days after this episode airs, so hurry!

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Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

Image Copyright © 2023, Alex Greenwood. All rights reserved. This podcast cover design, including all graphical elements and representations (microphone, number '5', social media platform icons), and the overall composition, is the exclusive property of Alex Greenwood and is protected under U.S. and international copyright laws. No part of this design may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the copyright owner.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Dec 14, 202314:07
Joe Zappa on Content Marketing and PR Strategies for B2B Tech

Joe Zappa on Content Marketing and PR Strategies for B2B Tech

Host Alex Greenwood sits down with content marketing expert Joe Zappa to delve into the intricate world of content marketing and public relations, especially in the B2B tech sector.

Joe's experience spans across content marketing, journalism, and academia. He's the brain behind Sharp Pen Media, which emphasizes narrative building, editorial planning, and effective content creation.

Moreover, he served as the editor for the martech publication, Street Fight, for a good stretch.

Joe and Alex tackle the challenges B2B tech companies face in content marketing, emphasizing the critical need for differentiation and a clear purpose. They suggest a dual strategy for niche businesses to specialize while expanding their service range, ensuring content that aligns with mainstream offerings.

They also chat about AI's role in marketing, Joe's formula for a top-tier strategy…and so much more. Listen in!

 

Connect with Joe Zappa and Sharp Pen Media:

SharpPenMedia.com

LinkedIn

Articles Mentioned: Earned Media 1

Earned Media Sample 2 + + +

Our next episode: A Digital Nomad's Journey to Success with Yaron Been.

+ + +

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

Dec 13, 202333:26
Scaling Heights: The Steve Preda Blueprint for Business Transformation

Scaling Heights: The Steve Preda Blueprint for Business Transformation

You hear it all the time: starting and running a business is a journey—and I can attest to that. Listener, you may be contemplating just such a journey—or in the midst of one—that is why joining us today is the remarkable Steve Preda, a mover in the world of business growth and transformation.

Steve's journey from founding and selling an investment banking firm in Europe to empowering businesses in the United States is nothing short of inspirational. He's not just a business coach and EOS Implementer, but also a Pinnacle Business Guide, helping businesses evolve into self-managing, profitable entities. Steve's insights have reached thousands through his best-selling books: "Buyable", "Pinnacle", and "Strategy OS", and his insightful Management Blueprint podcast.


Listen in as we dive deep into Steve's expertise to explore three crucial journeys for any business:

  1. Your Pinnacle Journey
  2. Your Strategy OS Journey
  3. Your Buyable Journey.

CONNECT: Website: https://stevepreda.com

Apple Podcast: https://bit.ly/MBPpodcast

YouTube channel:

https://bit.ly/MBPodcastPlaylistYT

LinkedIn: https://www.linkedin.com/in/stevepreda/

Facebook: https://www.facebook.com/steveipreda/

Instagram: https://www.instagram.com/stevepreda/

TikTok: https://www.tiktok.com/@steveipreda

Twitter: https://twitter.com/StevePredaCom

Amazon: https://amzn.to/49TeM3O

+ + + Don't forget to ⁠subscribe to PR After Hours⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠⁠

Visit Alex's author website. Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠. Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.  

Dec 13, 202327:27
Slowing Down to Speed Up: Recharging During the Holiday Season

Slowing Down to Speed Up: Recharging During the Holiday Season

As the December chill ushers in a festive ambiance, there's
a palpable shift in the air — the end of the year beckons, urging us to slow down and recharge. For many professionals, including writers, PR pros and marketers, this season offers a unique opportunity to step back, reflect, and rejuvenate.
Alex shares why he slows down, and explores why you might
want to consider doing the same, if possible. Listen in!
This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at www.magicmind.com/prafterhours.
Remember, the 56% discount only lasts for 10 days after this episode airs, so hurry!
Buy Alex’s books: jalexandergreenwood.com/shop Remember to ⁠subscribe to PR After Hours⁠ for more enlightening conversations, and if you found value in this episode, consider supporting our journey to 1,000 subscribers on Substack.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠⁠⁠⁠⁠⁠
Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Announcer: ⁠⁠⁠Mary McKenna⁠⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
Dec 09, 202319:24
The Art of Visual Storytelling with Ashton Rodenhiser

The Art of Visual Storytelling with Ashton Rodenhiser

We're diving into the realm of visual storytelling with the illustrious Ashton Rodenhiser. No, this episode won't be "sketchy" in the way you might think. Instead, we're exploring the fascinating power of doodling and sketchnoting with Ashton, whose passion for breathing creative life into ideas is as infectious as it is inspiring.

With a remarkable track record of revitalizing over 2,500 presentations through Mind's Eye Creative Consulting, Ashton has mastered the art of using both digital and traditional mediums to transform complex concepts into accessible visual narratives.


And for those eager to delve deeper into the world of graphic facilitation, Ashton's book, "Beginner’s Guide to Sketchnoting," is a treasure trove of insights and techniques.

 

So prepare to unleash the power of your visual mind as we welcome Ashton Rodenhiser to the virtual lounge. Tune in and transform the way you capture and convey your thoughts and ideas.


Show your work send your doodles!


CONNECT:

Buy the Book: https://amzn.to/40PLcIn

Website - http://www.mindseyecreative.ca/

Website - http://www.sketchnote.school

Twitter - https://twitter.com/MindsEyeCCF

Instagram - https://www.instagram.com/ashtonmindseye/

Facebook - https://www.facebook.com/MindsEyeCreativeCF

YouTube - https://www.youtube.com/@sketchnoteschool

Pinterest - www.pinterest.com/SketchnoteSchool

TikTok - https://www.tiktok.com/@mindseyecreative

LinkedIn- https://www.linkedin.com/in/ashtonrodenhiser/


Remember to subscribe to PR After Hours for more enlightening conversations, and if you found value in this episode, consider supporting our journey to 1,000 subscribers on Substack.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠⁠⁠⁠⁠ Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠⁠⁠⁠. Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

Dec 07, 202328:12
Barrie Cohen on Telling Compelling Stories

Barrie Cohen on Telling Compelling Stories

Today we've got a real treat—a PR pro who knows a thing or two about telling compelling stories and building successful PR businesses. Meet Barrie Cohen, a seasoned PR professional, who exudes a genuine passion for strategic communications. As the driving force behind BC Public Relations, she expertly guides clients in crafting strong brands and storytelling that stands out amidst fierce competition.

Her infectious enthusiasm for the PR industry captivates audiences, making complex ideas relatable and actionable. Barrie's wealth of knowledge, experience, and collaborative attitude allows her to garner impactful opportunities for her clients to shine.


Connect with Barrie Cohen:

 + + +

Next episode: The Art of Visual Storytelling with Ashton Rodenhiser

Don't forget to ⁠⁠subscribe to PR After Hours⁠⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.

Free copywriting class:

⁠⁠thevirtualmama.com/alexcopy⁠⁠

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠https://amzn.to/3gOCYLj⁠⁠⁠

Listen to our entire library of episodes and more on the show website: ⁠⁠⁠PRAfterHours.com⁠⁠⁠.

Drop a buck in the tip jar⁠⁠⁠ ⁠⁠⁠⁠⁠⁠here.⁠⁠⁠

Announcer: ⁠⁠⁠Mary McKenna⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠https://filmmusic.io⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠https://incompetech.com⁠⁠⁠) License: ⁠⁠⁠CC⁠⁠⁠⁠⁠⁠Sound effects.⁠⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Dec 05, 202337:09
Meet Alex at the GOING TO KILLING CITY Live Show in KC!

Meet Alex at the GOING TO KILLING CITY Live Show in KC!

We're thrilled to announce that the GOING TO KILLING CITY true crime podcast December episode will be recorded live at Buffalo State Pizza in the Crossroads! Join Jamie Green and PR AFTER HOURS host Alex Greenwood on MONDAY, Dec. 11 at 7 p.m. as they explore the exciting topics of our December episode.

Plus, enjoy our special themed drink and savor some amazing pizza. Don't miss out on our giveaways too!

For details, please visit the Facebook event page and RSVP!

Be sure to visit the GOING TO KILLING CITY website!

Dec 03, 202302:20
Disrupt and Deliver: Steve Bouboulis on Winning the SEO Game

Disrupt and Deliver: Steve Bouboulis on Winning the SEO Game

Meet Steve Bouboulis, the mastermind behind The Branding Agency, as he joins Alex in the Virtual Lounge. With a life mission to illuminate the path for emerging entrepreneurs, Steve brings a wealth of knowledge on navigating the complexities of internet marketing and SEO.

Let's dive into a candid conversation with Steve and unpack his strategies for leveraging the web to kickstart successful online ventures.

Today's Agenda:


  • Content Calendars Unveiled: Steve shares his expert strategies for maintaining a steady and organized content flow, ensuring that creators can stay on top of their game without missing a beat.
  • Demystifying Domain Authority: A term tossed around in the digital realm, but what does it really mean? Steve breaks down the concept of domain authority and its pivotal role in the success of online businesses.
  • The Art of Backlinking: It's more than just a buzzword. Learn from Steve the craft of creating a strong backlink profile and why it's a cornerstone of any SEO strategy.
  • Staying Ahead in the Digital World: The internet is a beast of constant change. Steve talks about how he stays ahead of the curve and ensures the longevity and relevance of his strategies.

Connect:

https://mybrandingagency.com/ https://mybrandingagency.com/author/steve/

Remember to follow PR After Hours, where we blend professional insight with a casual flair. Don't forget to subscribe and leave us a review if you enjoyed today's show. Here's to your success in the digital domain!

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠⁠⁠⁠ Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠⁠⁠. Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

Nov 27, 202324:39
The Undeniable Value of Public Relations for Small Businesses

The Undeniable Value of Public Relations for Small Businesses

Many business owners juggle multiple roles and may overlook the potential of a professional PR agency to amplify their brand’s voice, credibility, and customer trust.

Here’s why small businesses should consider stepping up their game by hiring a public relations agency, as read by Jessica Daystrom.

Originally published as an article on All the Fits That's News. Subscribe free here.

+ + + Don't forget to ⁠subscribe to PR After Hours⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠https://amzn.to/3MwoEXh⁠ Listen to our entire library of episodes and more on the show website: ⁠⁠⁠PRAfterHours.com⁠⁠⁠.

Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

Nov 22, 202306:47
A Digital Nomad's Journey to Success with Yaron Been

A Digital Nomad's Journey to Success with Yaron Been

Meet Yaron Been, a figure whose life story reads like an adventure novel, transitioning from the discipline of Israeli special forces to the vibrant heart of global e-commerce. Yaron doesn't just bring expertise to the table; his book 'Growth Hacking' brims with strategic wisdom.

As the charismatic host of 'The EcomXFactor Podcast,' he intertwines his extensive knowledge of e-commerce and marketing with a fervent desire to educate. With a staggering $10 million in Facebook ad campaigns under his belt, his insights are nothing short of gold dust. As we delve into our conversation, expect to be taken on a voyage by a digital nomad who has traversed the globe, all while catapulting e-commerce ventures into the seven-figure realm.

LISTEN IN!


CONNECT: https://ecomxf.com/ecomxfactor-linktree

BUY THE BOOK: https://amzn.to/3Qw1AsI

+ + + Don't forget to ⁠subscribe to PR After Hours⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠⁠⁠ Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠⁠. Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

Nov 20, 202325:16
Navigating the New Age of Generative Tech with Rob Ashton

Navigating the New Age of Generative Tech with Rob Ashton

We revisit the intriguing world of artificial intelligence with Rob Ashton, whose career spans from scientist to the creative mastermind behind Emphasis, a global business writing consultancy. Rob, with his unique blend of expertise, has been a trusted advisor from Silicon Valley to the government of Bhutan. His latest venture, The AI Writer newsletter, has quickly attracted over 6,500 subscribers, evidencing his significant influence in the realm of AI.

We touch on the critical issue of confirmation bias and the era of 'fake news' in the scope of AI usage. As Rob says, AI technology advances, it's capable of crafting content so convincing that it can "lie to your face."

We'll dissect how generative AI can both challenge and reinforce our preconceived notions, and what that means for information consumption. Join us as we dissect the mechanics of AI in shaping our beliefs and the importance of critical thinking in an age where seeing doesn’t necessarily mean believing.

Don't miss Rob's insights on how small firms can leverage AI effectively, as well as his clarifications on common AI misconceptions and recommended resources for those keen to learn more about AI in communication. DO NOT MISS IT!

 

Connect with Rob


Listen to his first appearance on PR After Hours here.

AI Writer newsletter:

https://aiwriter.writing-skills.com

New Emphasis knowledge hub:

https://www.writing-skills.com/knowledge-hub

+ + +

Our next episode: Joe Zappa on Content Marketing and PR Strategies for B2B Tech. Don't forget to ⁠subscribe to PR After Hours⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠⁠ Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠. Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

Nov 16, 202337:42
Daniel Felt on Scaling with Purpose

Daniel Felt on Scaling with Purpose

Meet Daniel Felt, the visionary founder of Kura Home, a game-changing home maintenance services company. Today, Daniel delved into the genesis of Kura Home, revealing how he spotted a glaring gap in the market and leveraged it to scale his venture through a combination of licenses and franchises. But it's not just about growth; he also stressed how crucial it is to maintain high-quality service. To that end, he shares the inner workings of their communication protocols and the role of 'living documents' in ensuring a consistent client experience.

Speaking of clients, ever wondered how to manage a burgeoning customer base without losing your personal touch? Daniel has it sorted with a blend of CRM systems and automated processes that keep things ticking smoothly. But wait, there's more! We also delve into some of the innovative marketing tactics that have helped Kura Home expand its client base.

He also offers a candid look at how he juggles the demands of a scaling business with the needs of his family life. Tune in to discover how asking good questions, prioritizing, delegating, and focus can serve as your life's secret sauce!


Connect with Daniel Felt

https://www.kurahome.com/

https://www.facebook.com/kuramaintenance/

https://www.instagram.com/kurahome/?hl=en

https://www.youtube.com/channel/UC3rKDatE51PpSaNbhuPVjTQ

+ + +

Our next episode: Navigating the New Age of Generative Tech with Rob Ashton.

Don't forget to ⁠⁠subscribe to PR After Hours⁠⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.

Free copywriting class:

⁠⁠thevirtualmama.com/alexcopy⁠⁠

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠https://amzn.to/3gOCYLj⁠⁠⁠

Listen to our entire library of episodes and more on the show website: ⁠⁠⁠PRAfterHours.com⁠⁠⁠.

Drop a buck in the tip jar⁠⁠⁠ ⁠⁠⁠⁠⁠⁠here.⁠⁠⁠

Announcer: ⁠⁠⁠Mary McKenna⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠https://filmmusic.io⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠https://incompetech.com⁠⁠⁠) License: ⁠⁠⁠CC⁠⁠⁠⁠⁠⁠Sound effects.⁠⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Nov 15, 202328:20
It’s Hip to Be M-Squared with Personal Branding Guru Michael Mackie

It’s Hip to Be M-Squared with Personal Branding Guru Michael Mackie

Today we dive deep with the charismatic media maestro Michael Mackie. A stalwart in the industry, Michael boasts eight regional Emmy awards and an impressive 25 years of experience spanning TV, radio, advertising, and public speaking. While he's known for his infectious energy on-screen, his core identity remains as a writer, with a flair as a dynamic TV/radio host. Now working in the world of personal branding at LJC, Michael offers intriguing insights about this new journey and the power of never saying “no.”

Plus, he shares about his recent speech at the Freelance Exchange, reflections on Kansas City's evolving media scene, surviving a stroke, and tidbits from his (hopefully) upcoming book. We even get a playful hint about where he stores those coveted Emmys.

Michael was just named BEST LOCAL PERSONALITY by The Pitch Weekly!

So, without further ado, let's raise the virtual curtain and welcome M Squared, Michael Mackie, to the Virtual Lounge.

Sit tight, listeners; you're in for a treat!

 

Connect with Michael

https://www.linkedin.com/in/m2esq/

https://www.michaelmackie.com

https://www.facebook.com/M2Esq

https://twitter.com/M2Esq

 + + +

Don't forget to ⁠⁠⁠subscribe to PR After Hours⁠⁠⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.

Free copywriting class:

⁠⁠⁠thevirtualmama.com/alexcopy⁠⁠⁠

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠https://amzn.to/3gOCYLj⁠⁠⁠⁠

Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠.

Drop a buck in the tip jar⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠

Announcer: ⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠⁠https://incompetech.com⁠⁠⁠⁠) License: ⁠⁠⁠⁠CC⁠⁠⁠⁠⁠⁠⁠⁠Sound effects.⁠⁠⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Nov 14, 202321:58
Flair for the Field: Redefining Team Spirit with Entrepreneur Tari Brown

Flair for the Field: Redefining Team Spirit with Entrepreneur Tari Brown

It's football season, and we're all eager to flaunt our team spirit. Enter Tari Brown, the CEO and Co-Founder of Flair Wear. With their unique reversible skirts, licensed by NCAA Universities, fans can showcase their pride in style.

Beyond just football season attire, Tari has revolutionized the fashion scene, especially among universities like Alabama and Missouri. With a background spanning 25 years in the St. Louis real estate arena, Tari combines her entrepreneurial spirit with innovative apparel ideas and a drive for ethical production.

You won’t want to miss her experiences starting a licensing-based apparel business, pitfalls to avoid, the value of family in running a small business, the scarcity of days off, how to jump the hurdles, the value of networking, and so much more.

Join us as we welcome Tari to the virtual lounge, where we don’t skirt any issues!

Connect with Tari Brown


Check out Tari's recent interview with the St. Louis Business Journal here.

 + + +

Our next episode: It’s Hip to Be M-Squared with Personal Branding Guru Michael Mackie.

+++

Don't forget to ⁠⁠⁠subscribe to PR After Hours⁠⁠⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.

Free copywriting class:

⁠⁠⁠thevirtualmama.com/alexcopy⁠⁠⁠

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠https://amzn.to/3gOCYLj⁠⁠⁠⁠

Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠.

Drop a buck in the tip jar⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠

Announcer: ⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠⁠https://incompetech.com⁠⁠⁠⁠) License: ⁠⁠⁠⁠CC⁠⁠⁠⁠⁠⁠⁠⁠Sound effects.⁠⁠⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Nov 13, 202339:42
Molly Brown on Getting Physical AND Digital

Molly Brown on Getting Physical AND Digital

Joining us today is Molly Brown, a dynamic force who seamlessly marries the worlds of personal training and digital marketing. Molly’s unique blend of expertise is not just transformative; it's holistic, aimed at redefining both individuals and businesses. Her dual-focus career offers an uncommon, yet remarkably effective approach to achieving consistency and long-term success, both physically and digitally.

Topics Discussed Include:

1. Starting her personal training business and how her background in marketing/pr/advertising has helped her navigate that process.

2. Building consistency in your own digital marketing and how that can be more helpful than keeping up with every new trend.

3. Common misconceptions about fitness that the general public should be aware of.


Let's get physical, AND digital...listen in!

Connect with Molly Brown:

coachmollyfitness.com

Instagram: https://www.instagram.com/coachmollybrown/

+ + +

Don't forget to ⁠⁠subscribe to PR After Hours⁠⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.

Free copywriting class:

⁠⁠thevirtualmama.com/alexcopy⁠⁠

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠https://amzn.to/3gOCYLj⁠⁠⁠

Listen to our entire library of episodes and more on the show website: ⁠⁠⁠PRAfterHours.com⁠⁠⁠.

Drop a buck in the tip jar⁠⁠⁠ ⁠⁠⁠⁠⁠⁠here.⁠⁠⁠

Announcer: ⁠⁠⁠Mary McKenna⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠https://filmmusic.io⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠https://incompetech.com⁠⁠⁠) License: ⁠⁠⁠CC⁠⁠⁠⁠⁠⁠Sound effects.⁠⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Nov 10, 202332:10
Discover BrandAPeel with Shannon Peel

Discover BrandAPeel with Shannon Peel

The Virtual Lounge welcomes Shannon Peel, a marketing maven with an illustrious 30-year career spanning sales, advertising, and, most intriguingly, storytelling. Shannon's insatiable curiosity has honed her ability to weave together disparate brand elements into a compelling narrative.

Recently, she’s channeled this expertise into her interactive digital book, "BrandAPeel: Brand Storytelling in the Digital Age," a multi-faceted guide designed to empower small businesses in honing their brand stories, replete with videos, podcasts, and actionable workbooks.

Listen in for lots of great info and more than a few laughs!

Her gift to you - Free Full Access Pass to any APeeling Title - Use code APeel100 - see all titles at https://marketapeel.com/bookapeel 

Connect with Shannon:

https://marketapeel.com

https://linkedin.com/in/shannonpeel

https://twitter.com/shannonpeel1

https://facebook.com/marketapeel

https://instagram.com/market_apeel


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Listen to our entire library of episodes and more on the show website: ⁠⁠⁠PRAfterHours.com⁠⁠⁠.

Drop a buck in the tip jar⁠⁠⁠ ⁠⁠⁠⁠⁠⁠here.⁠⁠⁠

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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Nov 09, 202332:20
Nathan Miller on AI's Role in Crisis PR

Nathan Miller on AI's Role in Crisis PR

Today we meet Nathan Miller, the dynamic CEO and Founder of Miller Ink. Based out of Los Angeles, Miller Ink stands out as an award-winning strategic and crisis communications firm. With Nathan at the helm, they've aided countless organizations in honing their narrative and adeptly navigating the intricate labyrinth of global crises and issues. Before his venture with Miller Ink in 2013, Nathan's expertise shone through as the Director of Speechwriting for Israel’s Permanent Mission to the United Nations. There, he wore multiple hats, from offering senior communications advice to penning speeches for Israel’s UN Ambassador, Ron Prosor.

Our conversation will delve into the transformative shifts we're witnessing in the PR industry and discuss the intriguing role of AI in crisis communications. It's a discussion rich in insights and foresights, so don't miss out!


Connect:

Instagram: https://www.instagram.com/millerinkla/

Twitter: https://twitter.com/MillerInkLA

LinkedIn: https://www.linkedin.com/company/millerinkla

Website: https://miller-ink.com/

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Listen to our entire library of episodes and more on the show website: ⁠⁠PRAfterHours.com⁠⁠.

Drop a buck in the tip jar⁠⁠ ⁠⁠⁠⁠here.⁠⁠

Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Nov 08, 202333:44
Jacob Elyachar on Celebrity Journalism and More

Jacob Elyachar on Celebrity Journalism and More

Jacob Elyachar, a prominent pop culture and entertainment journalist who is the go-to guy for America's Got Talent, The Masked Singer and Survivor contestants, and more is our guest. He has more than a decade of celeb news at Jake's Take dot com and "The Jake's Take with Jacob Elyachar Podcast." The podcast is celebrating its fourth year, boasting over 240 episodes.

Tune in as we delve into the worlds of comedy, entrepreneurship, and Reality TV with our esteemed guest, Jacob Elyachar!

Website

Instagram⁠

Facebook

LinkedIn

Catch Alex guesting on Jake's Take ⁠here⁠! + + + Don't forget to ⁠subscribe to PR After Hours⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠https://amzn.to/3MwoEXh Listen to our entire library of episodes and more on the show website: ⁠⁠PRAfterHours.com⁠⁠.

Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.


Nov 07, 202327:05
Making Things Happen with Sasha Garcia

Making Things Happen with Sasha Garcia

Today, we're diving deep into the realms of exponential growth and the future of executive education. Our guest is Sasha Garcia—board advisor, mentor, and entrepreneur, on a mission to transform how CEOs approach executive education. With a focus on scaling businesses from $2 million to $5 million in revenue, Sasha has valuable insights on the strategies that truly work in today's market.

Sasha sums it up on her LinkedIn description:

"'Making things happen' is my ultimate talent."

So, sit tight and prepare to redefine your metrics of success with Sasha Garcia.

Connect with Sasha on LinkedIn here.

+ + +

Don't forget to ⁠subscribe to PR After Hours⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.

Free copywriting class:

⁠thevirtualmama.com/alexcopy⁠

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠https://amzn.to/3gOCYLj⁠⁠

Listen to our entire library of episodes and more on the show website: ⁠⁠PRAfterHours.com⁠⁠.

Drop a buck in the tip jar⁠⁠ ⁠⁠⁠⁠here.⁠⁠

Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Nov 06, 202325:52
The Indispensable LinkedIn with Joel Freund

The Indispensable LinkedIn with Joel Freund

Join us on PR After Hours as Alex chats with returning guest Joel Freund, a trailblazer who swiftly climbed the corporate rungs before leveraging LinkedIn's organic prowess as a telecom CEO. Now steering the ship at Fluex Media, Joel and his team are innovating the way top-tier B2B executives shape their personal brands on LinkedIn. But there's more to Joel; when he's off the clock, he's immersed in music, delving into audiobooks with a penchant for company culture, and displaying unparalleled generosity as a kidney donor.

Today's agenda? Delving into the pressing question of LinkedIn's indispensability, unlocking the secrets to a lucrative personal brand, and setting the record straight on three pervasive LinkedIn myths. Don't miss it!

Connect with Joel:

W: fluexmedia.com

LI: https://www.linkedin.com/in/joefreund/

Check out Joel's first appearance on the show here.

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Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.

Free copywriting class:

thevirtualmama.com/alexcopy

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3tLwm9o

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.


Nov 03, 202336:52
Championing Ukrainian Tech in Times of Crisis with Viroslava Novosylna

Championing Ukrainian Tech in Times of Crisis with Viroslava Novosylna

Host Alex Greenwood engages in a compelling discussion with Viroslava Novosylna, a stalwart in the Ukrainian tech startup realm. Amidst the turmoil of war, she shares her journey of founding a business in Ukraine, emphasizing the nation's nurturing startup environment. She unveils her approach to collaborating with global media outlets, ensuring the preservation and propagation of genuine Ukrainian stories. Listen in!

Connect with Viroslava Novosylna 

https://www.instagram.com/vero_verero/
https://www.linkedin.com/in/veroslava-novosilnaya/
https://www.instagram.com/slova.agency/
https://slova.agency/en/

Related episodes:

VOLODYMYR DEHTYAROV

https://prafterhours.com/f/from-pr-agency-to-citizen-soldier-volodymyr-dehtyarov

 JULIA PETRYK & THE PR ARMY

https://prafterhours.com/f/the-pr-army-in-ukraine-with-julia-petryk


NEXT EPISODE: Fluex Media CEO Joel Freund on the power of LinkedIn.

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Free copywriting class:

thevirtualmama.com/alexcopy

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3tLwm9o

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Nov 01, 202326:28
Gen X Vs. Millennial in the Workplace

Gen X Vs. Millennial in the Workplace

In today's episode, host Alex Greenwood delves into a topic that's sure to resonate with many professionals: the generational dynamics in the workplace, particularly between Gen Xers and Millennials. Speaking from his own experience and tapping into insights from other Gen Xers, Alex uncovers what it's like to work under a Millennial boss. He also discusses how each generation brings something valuable to the table, even if they occasionally clash. He covers: - Alex's experience in the workforce: Good bosses, bad bosses, and in-betweens - The motivation for today's topic: Working under a Millennial boss as a Gen Xer - The generational mix in the modern workforce and why it matters The Boomer Legacy - How Baby Boomer management culture shaped Gen X work ethics - The transition from Boomer bosses to Gen X and Millennial management - The key traits Gen Xers bring as managers and employees Millennials in Charge - A firsthand account of working under a Millennial boss - The Millennial approach to management: Collaborative, tech-savvy, but sometimes lacking in experience - Are Millennials really the "job-hopping" generation? The Gen X Perspective - Input from other Gen X professionals on working with Millennial bosses - Why Gen Xers often find themselves in a unique position, sandwiched between Boomers and Millennials - The clash and collaboration between Gen X and Millennial work styles Resources: - AlexGPR Blog - Subscribe to Alex's Substack Newsletter Photo by Prateek Katyal on Unsplash Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Free copywriting class: thevirtualmama.com/alexcopy Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3tLwm9o Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠. Drop a buck in the tip jar⁠ ⁠⁠here.⁠ Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠. ⁠Sound effects.⁠ This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.


Oct 24, 202317:29
Decoding ESG & Dodging Greenwash: Branding and Politics with Matthew Krayton

Decoding ESG & Dodging Greenwash: Branding and Politics with Matthew Krayton

Matthew Krayton, founder of ⁠Publitics (pub-lit-icks⁠) provides counsel to campaigns at the local, state, and federal levels as well as to clients in the private and public sectors. Matt and Alex dive into topics spanning from ESG (Environmental Social Governance) to the current state of politics, including the Ukraine conflict. They explore the multifaceted world of ESG (Environmental, Social, Governance), cautioning against the pitfalls of "greenwashing" and discussing the political intricacies that surround it.

They highlight how the term "woke" has been weaponized against ESG initiatives and call attention to the sometimes-opportunistic nature of activist groups, using wind energy projects in New Jersey as a case study. The conversation also stresses the importance of Corporate Social Responsibility (CSR) in modern business, emphasizing that it's more than just a buzzword; it's a cornerstone for establishing trust with consumers. Listen in!


Connect with Matt Krayton:

https://www.linkedin.com/in/mkrayton/

https://www.linkedin.com/company/publitics-solutions-llc/

https://www.instagram.com/publiticspr/

@matt_krayton@threads.net

@publiticspr@threads.net

+++

NEXT EPISODE: Gen X Vs. Millennial in the Workplace.

+++

Read and subscribe FREE to Alex's Newsletter, All the Fits That's News

Want to be a guest? Please visit our booking page for details and application information. Click here.

Free copywriting class:

thevirtualmama.com/alexcopy

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3tLwm9o

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Oct 19, 202336:04
Ozempic's Effect on the Food & Beverage Industry with Brian Hutton

Ozempic's Effect on the Food & Beverage Industry with Brian Hutton

It's in the news right now: will weight loss drugs like Ozempic and Wegovy cause a major ripple effect on the food service and restaurant industry? Wal-Mart's CEO seems to think so. Industry expert and consultant Brian Hutton joins us to unpack the layered implications.

Hutton believes that while the short-term impacts may not trigger an industry-wide quake, the long-term behavioral shifts remain a wild card. We also navigate the shifting sands of food service trends, such as the decline of the all-you-can-eat buffet and the rise of health-conscious dining. And it's not all salads and sunshine; we tackle the pros and cons of pharmaceutical intervention for weight loss, from the promise of reducing the need for joint replacements to the cautionary tales of health risks and overexertion injuries. With a nuanced look at knowns, known unknowns, and those ever-intriguing "unknown unknowns," this BONUS episode is a must-listen for anyone invested in the future of food and pharma.

Connect with Brian on LinkedIn here.

Listen to Brian's episodes of our sister show, Mysterious Goings On here, here, and here.

+++

Read and subscribe FREE to Alex's Newsletter, All the Fits That's News

Want to be a guest? Please visit our booking page for details and application information. Click here.

Free copywriting class:

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Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Oct 13, 202345:07
Zach Giglio on Mastering the Balance Between AI and Human Expertise in Marketing

Zach Giglio on Mastering the Balance Between AI and Human Expertise in Marketing

In an engaging and insightful meeting, Alex Greenwood and Zach Giglio discuss the role of Artificial Intelligence (AI) in the world of marketing and communications. Both emphasize the potential of AI as a valuable tool but caution about the need for human expertise to utilize it effectively.

Key Discussion Points

  • AI as a Tool in Marketing

    • The potential benefits and efficiencies that AI can bring to various marketing strategies.
  • Importance of Human Expertise

    • The need for experienced professionals to manage and direct AI tools effectively.
  • Challenges of Using AI Language Models

    • Limitations such as the difficulty in understanding context and nuance in human language.

+++

Read and subscribe FREE to Alex's Newsletter, All the Fits That's News

Want to be a guest? Please visit our booking page for details and application information. Click here.

Free copywriting class:

thevirtualmama.com/alexcopy

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Oct 12, 202331:52
Leveraging OPP with Jevon Wooden

Leveraging OPP with Jevon Wooden

Are you down with OPP?

In today's enlightening episode, we're joined by Jevon Wooden, a seasoned entrepreneur, podcaster, and doctoral student in Business Administration at the University of Houston. He's here to share insights into leveraging other people's platforms (OPP) for business growth, the importance of authenticity in leadership, and much more.


Topics Covered


Leveraging Other People's Platforms (OPP)

- The importance of aligning with platforms that match your personal brand and values.

- Various opportunities for OPP like speaking engagements, podcasts, and guest blogging.

Ethical Considerations in OPP

- Ethical ways to approach and leverage OPP to ensure a win-win for both parties.

Authenticity and Vulnerability in Leadership

- How being authentic and showing vulnerability can foster deeper connections with your audience.

The Power of Storytelling

- Using stories of both successes and failures to inspire and engage listeners.

Public Speaking Pitfalls

- Common mistakes made in public speaking and how to handle them gracefully.

Jevon’s Academic Pursuits**

- His motivation for pursuing a doctorate to refine his consulting framework.

Design Your Life and Business Podcast

- Jevon promotes his podcast focused on leadership and personal growth.


Additional Resources

https://www.linkedin.com/in/jevonwooden/

https://instagram.com/jevonspeaks

https://brightmindconsultinggroup.com

https://theleaderspod.com

https://facebook.com/jevonwooden

Listen to Jevon's Podcast: Design Your Life And Business: The Podcast For Leaders

+++

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Want to be a guest? Please visit our booking page for details and application information. Click here.

Free copywriting class:

thevirtualmama.com/alexcopy

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Oct 05, 202337:45
Tom Mulligan On Taking No for an Answer

Tom Mulligan On Taking No for an Answer

You've had the perfect sales call. The prospect was engaged, asked all the right questions, and even agreed to a follow-up. Your parting words were filled with enthusiasm and a mutual eagerness to move forward. Much handshaking and smiling so much you think your face will start to ache. You're in the car, music blasting, slapping the roof like The Dude. You’re already counting this as a win.

And suddenly…nothing happens. No email responses. No returned calls. No response to texts. No social media activity. Complete radio silence.

You’ve been ghosted.

You ask yourself: "Was it me? Did I do something wrong?"

But here’s the thing—usually it’s not about you. No, really. Ask my friend Tom Mulligan, managing director of Sandler by Coffman, a nationally recognized sales training expert.

Want some video of the interview? Click here!

Want to learn more about buying patterns? Schedule a strategy session:

https://www.coffmangroup.sandler.com/strategy-session

Read and subscribe FREE to Alex's Newsletter, All the Fits That's News

Free copywriting class:

thevirtualmama.com/alexcopy

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Oct 02, 202328:56
Freelance Copywriting in the Age of AI with Brian Justice

Freelance Copywriting in the Age of AI with Brian Justice

In today’s episode, we are joined by marketing and freelancing veteran Brian Justice. Brian and Alex dive into the evolving landscape of marketing, the dynamics of freelancing, and the role of technology in optimizing marketing strategies.

Key Topics Covered:

The Importance of Making Connections

- Brian and Alex discuss the value of networking and connecting with professionals in your industry.

Shifting Marketing Strategies

- Brian shares how he positions himself where clients can find him easily.

Pros and Cons of Direct Mail Campaigns

- A look into the effectiveness of traditional direct mail marketing strategies and how they compare with digital methods.

Potential of Email Marketing

- Discussing the situations where email marketing can be particularly effective and provide a high ROI.

Importance of Strategic Marketing Efforts

- The significance of a well-thought-out marketing strategy for the growth and sustainability of your business.

Maintaining Client Relationships

- Brian talks about the value of maintaining long-term relationships with clients for sustainable business growth.

Technology and the Writing Process

- How tech tools can make the writing and marketing process more streamlined and effective.


website: https://www.brianjustice.com/

Email Brian at Brian@BrianJustice.com


+++

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Free copywriting class:

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Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Sep 27, 202333:29
AI and Press Releases with Mickie Kennedy of eReleases

AI and Press Releases with Mickie Kennedy of eReleases

In today’s episode, we welcome back Mickie Kennedy, the founder of eReleases, a leading press release distribution service. Mickie is here to discuss the enduring value of press releases in a digital age and the role that Artificial Intelligence can play in optimizing them.

Key Topics Covered:

- Mickie Kennedy highlights how press releases continue to be a valuable tool for companies.

- Discusses how AI can aid in organizing ideas and generating new perspectives for your press releases.

- Press releases still serve as a reliable source for journalists to get verified information.

- The importance of including press releases as a key element in a comprehensive marketing strategy.

- eReleases offers several strategic options and packages tailored for different needs.

- How press releases can establish your authority in your respective industry.

- Gaining press coverage can lead to increased social proof, enhancing the brand’s image and credibility.

- Various tactics to make sure your press release actually gets read and generates interest.

- Practical tips for writing a press release that captures attention and serves its purpose effectively.


Listen to Mickie's first appearance on the show here.

Learn more: https://www.ereleases.com/

+++

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Free copywriting class:

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Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Sep 21, 202331:16
How AI is Changing Business Strategy with Zeze Peters of Growvare

How AI is Changing Business Strategy with Zeze Peters of Growvare

We are joined by Zeze Peters, the dynamic founder and CEO of Growvare. This revolutionary growth enablement AI not only formulates but also implements comprehensive growth plans spanning ads, email, social, and SEO. Imagine having a solution that handles everything, from the top of the funnel right down to the bottom.

Today we discuss:

  • Grovare's growth enablement AI platform
  • The Benefits of AI in Business
  • Lead Generation and AI
  • The impact of AI on lead generation companies
  • Google Ads and Grover's Impact on Company Growth
  • Integrating AI into Operations and Strategies: Risks and Mitigation
  • Challenges of integrating AI into operations and strategies
  • AI, Images, and Business Strategy
  • How businesses can adapt and stay ahead in the evolving digital landscape

Connect with Zeze

Website:

https://growvare.com/

Twitter: https://www.twitter.com/zezepeters LinkedIn:

https://www.linkedin.com/in/zezewo/

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Sep 14, 202330:45
Season 8 Premiere: Alex's 13 Lessons

Season 8 Premiere: Alex's 13 Lessons

To kick off Season 8 of PR After Hours, Alex shares some hard lessons he's learned from 13 years as a public relations and marketing consultant.

"In the bustling sphere of public relations, the terrain is ever-changing, challenging, and, above all, enlightening. From managing delicate reputations to shaping public perception, the journey of a PR consultant is a remarkable blend of unpredictability and control. Having served as a PR consultant for thirteen years and working in the profession for nearly thirty, I’ve had the fortune to gather a trove of insights, transforming my career path into a veritable learning ground."

-- Alex Greenwood

Read the whole thing free on Alex's Substack channel, All the Fits That's News.

BE SURE TO LISTEN TO THE END TO GET A SNEAK PREVIEW OF NEXT WEEK'S GUEST!

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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Sep 07, 202322:32
15 Top Tips for Business Growth on a Budget

15 Top Tips for Business Growth on a Budget

Every small business owner dreams of growing, but the reality is that it often comes with a hefty price tag. However, there are ways to expand your venture without breaking the bank. Here are 15 top tips for business growth on a budget, presented by our guest host, Anna Daystrom.


Season 8 of PR After Hours kicks off in September 2023!

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Photo by Tim Douglas

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Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Aug 17, 202305:52
Measure Twice, Cut Once

Measure Twice, Cut Once

In this episode, Alex discusses the importance of thoughtful planning in marketing, drawing on the timeless adage, "measure twice, cut once."

Using a real-life example from a marketing consulting experience with a construction client looking to expand into remodeling, we explore how the client's insistence on a single mailer led to disappointing results. The episode highlights the crucial role of a well-coordinated plan, emphasizing that a solitary ad or press release is rarely effective. Instead, we advocate for a more strategic approach, tailoring the frequency of press releases to specific goals, whether it's building brand awareness, improving search engine rankings, or addressing time-sensitive topics.

The takeaway is clear: proper planning may seem slow, but it's often more cost-effective in the long run. Make your marketing strategies memorable by measuring twice and cutting once.

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Photo by energepic.com: https://www.pexels.com/photo/tool-set-on-plank-175039

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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Check out Chica and the Man here.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Aug 04, 202306:49