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PR After Hours

PR After Hours

By Alex Greenwood
A twice-weekly cocktail of tips, news, and interviews about Business, Public Relations, Marketing, Management, Productivity, and more.
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Get Alex's New Book: The Podcast Option
Are you weighing your options to build awareness for yourself or your business? If so, you should consider The Podcast Option. In this fast-reading ebook, 15-year podcasting and broadcasting veteran Alex Greenwood shares stories, practical tips, and advice from his hundreds of hours as a podcast host, producer, and guest. The Podcast Option is mandatory reading for those new to podcasting and a welcome addition to the veteran podcaster’s library. Pre-order now and save! Click here. 
02:29
May 18, 2021
Your Content DNA with Margo White
Margo White is a serial entrepreneur-turned No. 1 Expert In Copywriting For Entrepreneurs. She helps Fortune 500 companies and perspective startups draft their content strategy, find their unique feature and work with copywriters effectively. She often says that "Content is like Couture: If it doesn't fit perfectly, it's a disaster." That's why Margo created a special formula - Content DNA, and today we'll find out how to make it work for YOUR business. Connect with Margo: www.writewithwhite.com, instagram.com/meanmarketer, linkedin.com/in/margowhite. Are you weighing your options to build awareness for yourself or your business? If so, you should consider The Podcast Option. In this fast-reading book, 15-year podcasting and broadcasting veteran J. Alexander "Alex" Greenwood (host and producer of Mysterious Goings On and PR After Hours) shares stories, practical tips, and advice from his hundreds of hours as a podcast host, producer, and guest. The Podcast Option is mandatory reading for those new to podcasting, and a welcome addition to the veteran podcaster’s library. An Amazon.com exclusive. PRE-ORDER TODAY and SAVE: Click here. This ebook will be auto-delivered to your Kindle on May 26, 2021. RATE THIS PODCAST here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
31:02
May 18, 2021
Making a Podcast Love Connection
Are you looking to get yourself or clients interviewed on a podcast? What does that mean for you if you’re seeking a good fit for your topic that has a decent-sized audience? How do you make that podcast love connection? Listen in as Alex offers his insights, derived from more than fifteen years as a podcast host, producer, and guest. Links and more available by clicking here. Listen to our episode on how to be a good podcast guest here. RATE THIS PODCAST here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
15:37
May 13, 2021
Unmasking Leadership with Jesus “Eddie” Campa
What is it that 27 years of public service teaches you about leadership? Alex finds out as he welcomes Jesus "Eddie" Campa to the virtual lounge. The El Paso, Texas, native retired from public service after 27 years and transitioned his experience and expertise to the private sector. He created and implemented the innovative No Colors No Labels Initiative designed to remove the preconceived notion that the police are racially motivated and was named a Dr. MLK Jr. Humanitarian of the Year 2017.  Learn more about Campa, including how to pre-order his book: JesusEddieCampa.com. Register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
29:14
May 11, 2021
Responding to Negative Reviews
Consumers who shop online typically check reviews for a product or service before purchasing anything--it's called social proof. Reviews are not only beneficial for the consumer, but they also are an invaluable resource for businesses. Getting negative reviews can send business owners into a panic, but there are proven strategies that help spin negative reviews in their favor. Listen in as Alex shares insights from this post at AlexGPR.com.  RATE THIS PODCAST here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
10:29
May 6, 2021
Maxwell Nee on the Future of Online Events
Imagine if there was a proven pandemic-proof method to sell out your events, even in the most uncertain of times for your audience. Well, there is, and our guest Maxwell Nee, is CEO & Co-founder of High Performing Coach - a 7-figure business in a saturated industry, which grew 300% during the COVID-19 Lockdown selling out online events. Listen in to learn more.  Visit the website: HighPerforming.coach WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
23:00
May 4, 2021
Steve Wilson on Rising Above the Clutter
Having trouble getting your brand noticed? You're in luck because today, we're joined by Steve Wilson, Jr., a Senior Account Manager with Family Features, which specializes in getting brands in front of millions of customers. Family Features creates and delivers branded content to millions of consumers using digital, print, and social media. Steve and Alex will discuss the importance of diversifying your types of exposure, how branded content can be to your advantage, and why earned media still plays a big part in today's public relations landscape. Also, Alex shares his experience using Family Features to promote one of his books...and you're going to want to hear about it! Learn more at FamilyFeatures.com or AlexGPR.com. Tell them you heard it on PR After Hours! You can find YouTube videos mentioned in the podcast, listen to our entire library of episodes, and more on the show website: PRAfterHours.com. Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
29:55
April 28, 2021
How to Handle Too Many Customers with Alicia Butler Pierre
Many successful businesses fail not from a lack of customers, but from too many customers, says our guest today, Alicia Butler Pierre. Alicia is the Founder and CEO of Equilibria, Inc., a 15-year-old operations management firm specializing in business infrastructure for fast-growing companies. Her company is currently the world’s largest and most comprehensive repository on business infrastructure for small businesses. It is at Equilibria where she invented the KasennuTM framework for business infrastructure and software by the same name. She has since successfully applied this framework in over 30 different industries and counting. Want a free sample chapter of her book? Email Alex here and he will send you a copy! Or, you can buy the book here. Check out Alicia's website: AliciaButlerPierre.com. Register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
29:24
April 27, 2021
So, You Want to Be a Good Podcast Guest?
You’re an expert in your field, you have some great points to make, and you managed to get booked on a podcast. Congrats! That’s often the tricky part, but you’re only halfway there. Now you must ensure you’re doing everything you can to help your appearance go smoothly and gain traction with listeners. Listen in as Alex shares insights from his new article. Read the article by clicking here.  Read the comments from PodcastMovement.com here. RATE THIS PODCAST here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
20:53
April 23, 2021
Nick Prouten on the Cryptocurrency Motherlode
Need a clear and simple understanding of the sometimes befuddling topics of blockchain, Bitcoin, and cryptocurrencies? Never fear, Nick Prouten is here to fill us in about this rapidly-growing new means of investment. Nick shares why he believes the cryptocurrency future is “asset-backed”, i.e. collateralized by a specified pool of underlying assets, and tells us about the LODE Project and how it purports to revolutionize the blockchain-powered payments ecosystem by providing investors with stabilized digital currencies backed by gold and silver. Learn more at Lode.one. RATE THIS PODCAST here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
34:42
April 20, 2021
Breathing Easier with Dr. Hana
Dr. Hana is an advocate of common-sense solutions for nasal health and is passionate about helping others breathe easier, naturally. She joins us to talk about her product, Nasopure, and lessons she learned as a startup. Visit her website: Nasopure.com eBook: https://www.dropbox.com/s/3ejod0exme83auq/Clearing%20the%20Air%20-%20Spreads.pdf?dl=0 California Lecture “The Art & Science of Nasal Washing": https://www.dropbox.com/s/r98mqpe4k24u5im/ACOFPCA%20Aug1%2C%202019%20FINAL%3A6.18.1.19PDF.pdf?dl=0 WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com.  Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
28:55
April 13, 2021
Quick Shot: Messaging Tips
Alex pours you a quick shot on messaging.  Access source material here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
01:32
April 9, 2021
Become a Freelance Rockstar with Julie Cortes
Are you a freelancer, or do you want to be one? Are you working with freelancers? Then you need to meet the original Freelance Rockstar, Julie Cortés! An award-winning advertising/marketing copywriter, Julie Cortés has run her own freelance business for more than 20 years. Best known as the founder of The Freelance Exchange of KC, Cortés created her own much-needed college-level course, Freelancing 101, and teaches as an adjunct professor at the world-renowned KC Art Institute. Recognized with awards dozens of times over for her work, leadership, volunteerism, and community involvement, this freelance rockstar is regularly sought out for media interviews, public speaking, and professional coaching for freelancers as well as those who hire them. Cortés is loving life, living out her passion of helping others succeed. Learn more: JulieCortes.com  LinkedIn | Insta| Facebook | Twitter | YouTube To register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
36:06
April 7, 2021
Should You Review Businesses Online?
Online customer reviews are a pretty big deal, as Alex shares on today's show. Listen in to find out why--and hear Alex's secret fast food go-to. Source material here. Check out one of Alex's "reviewed" books he mentioned, here. AGPR Public Relations Named Among Top Consulting Firms for 2021 PLEASE REVIEW US! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
15:35
April 2, 2021
Jane Tabachnick on Building Your Platform
Jane Tabachnick joins us to share why as an expert, author, or coach, you should build a platform. Jane is a content and PR strategist who works with mission-driven authors, coaches and consultants who are frustrated they’re not better known.  She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily.  Founder of Simply Good Press, a book publishing and PR company, Jane has helped over 200 authors achieve bestseller status.  Named one of the top 100 people online by Fast Company, Jane is often quoted in the media. Take the Visibility Assessment: Janetabachnick.com/assessment/ Learn more about Jane and Simply Good Press: Janetabachnick.com/ To Register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
27:56
March 30, 2021
A Special Offer for Aspiring Writers
If you are an aspiring writer who wants to learn more about the world of publishing, welcome to the Oasis. Oasis is a live virtual writer’s workshop on Saturday, May 1, 2021, tailored to the needs of the aspiring writer. This four-hour Zoom workshop features four speakers (including our own Alex Greenwood) with a century of combined experience in the writing and publishing realm. The workshop will answer many questions you may have as a beginning writer and provide the tools to start. At the end of this lively morning, you will have a step-by-step plan to begin this fantastic journey. Best of all, you can join us at Oasis from the comfort of your own home. So, register today, then pour a cup of coffee on May 1st and get ready to delve into an exciting experience that will inspire, inform, and invigorate you as your publishing journey begins. So You Want to Write a Book: The Basics of Self-Publishing Cost: $25.00 Saturday, May 1, 2021 Time: 9 a.m. to 1 p.m. Where: Your home computer To Register: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop Session Topics: 9 a.m.-9:50 a.m. Where Do I Start My Publishing Journey? Presenter: Leanna Brunner. The ever-changing world of publishing and writing has become a whirlwind of change during the past several years especially. It is a difficult world to traverse, especially for beginning writers who have no idea where to begin. This introductory session will provide you an overall step-by-step approach in beginning your publishing journey and provide a concrete game plan for you to not just start, but finish this daunting but rewarding bucket-list project. 10 a.m-10.50 am. Red Alerts for Writers Presenter: J. Alexander (Alex) Greenwood. Certainly, it’s a great time to be a writer, as there are more options than ever for independent writers to bring their work to market. However, there are also potential pitfalls due to unscrupulous business practices. In this session, author and writer services consultant Alex Greenwood shares his “red alerts”—vital information to prevent you from being scammed by nefarious companies that prey on the dreams of writers. 11 a.m.-11:50 a.m. Self-Editing Presenter: Tiffany White. Learn how to effectively edit your manuscript by taking the biggest concepts from developmental, line, and copy editing to creating action steps to revise and polish your story. Noon-12:50 p.m. Book Formatting Presenter: Les Lynam. After you’ve tightened up all the typos, plot holes, misused words, etc., you’re ready to publish. BUT FIRST… you need to format your work so it will look good to the reader. In this session, we will talk about the basics of formatting the interior of your book. Much of the work can be done in a word processor (we will specifically be looking at Microsoft Word) and a specialized authoring software (we will focus on the product Scrivener). Formatting for ebooks and paperbacks are two separate processes, though those processes are merging as the publishing platforms develop new tools to assist you. To Register: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop
01:19
March 25, 2021
Latest Stats on Podcast Listenership
Despite a worldwide pandemic, podcasting had a very strong year. Alex shares info from the Podcast Business Journal.  WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
04:36
March 25, 2021
Why Instagram is Important for Your Business with Kayley Lauren
Instagram is a hugely viable way to raise awareness of your brand and to communicate with customers. To learn more about the effective use of the platform, Alex welcomes Kayley Lauren, the 22-year-old founder and CEO of worldwide Social Media and Branding Agency, Lauren Design Co.  Kayley is a social media influencer with more than 500,000 viewers on YouTube and 6000 followers on Instagram who found a way to transform her social platform expertise into a profitable 5-figure business in under six months. She’s worked with over 75 businesses worldwide and has now expanded her team with five extra members to assist with her daily digital to-do’s. Listen in to find out the best practices that will help your business or brand grow using Instagram. Learn more: Lauren Design Co. website. Kayley on Instagram: @Kayley.Lauren  Lauren Design Co. on Insta: @LaurenDesign.Co WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
33:46
March 23, 2021
What is Your Time Really Worth?
Are you wasting your most precious asset? Alex ponders the true value of our time and experience.  To access the referenced article, click here.  WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here.  PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
14:56
March 18, 2021
Holly Jackson on the PR Long Game
PR Consultant and holistic life coach Holly Jackson joins Alex to discuss the PR long game, and what clients should expect from their public relations campaigns.   Learn more at her website: HollyJeanJackson.com. Listen to the INSPIRATION CONTAGION podcast here.  WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
27:16
March 16, 2021
Should Toxic Twitter Change?
Twitter has been in an innovation and revenue desert for years--and Alex thinks he's found a better way for the social media giant to soar. Today, he shares thoughts of Scott Galloway, who calls for a subscription model, among other things, to make Twitter as big a powerhouse as Facebook. Source: "Misinformation dropped dramatically the week after Twitter banned Trump and some allies" WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Drop a buck in the tip jar here. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
16:17
March 11, 2021
The Complete Man with Purdeep Sangha
What is The Complete Man? According to author Purdeep Sangha, the complete man achieves ultimate performance, fulfillment, and victory in every area of his life. Purdeep is an internationally acclaimed personal advisor and coach to high-performing executives and entrepreneurs. He teaches men how to live at their highest potential and be the best possible business leader, husband, father, and man they can be. In this discussion, he shares his thoughts about men and gender roles and the science behind being a man. Learn more and find out how to get his book FREE at TheCompleteManBook.com. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
29:01
March 9, 2021
What Do You Do When the Boss is a Bad Communicator?
An anonymous listener asks, "What Do You Do When the Boss is a Bad Communicator?" Listen in as Alex offers some advice from his experience, and from an internal coms expert. Follow us on Twitter: @HoursPR Listen to our entire library of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
09:02
March 4, 2021
Elevate and Celebrate with Publicist Tracy Lamourie
Do you need a publicist? Tracy Lamourie thinks you probably do. A high profile international award-winning publicist, Tracy is the Founder and Managing Director of Lamourie Media Inc., a 2020 Universal Women's Network Woman of Inspiration winner for Women in Media, and the author of the upcoming book GET REPPED - Build Your Brand with Effective Public and Media Relations. Listen in as she and Alex gab about the hallmarks of a great publicist, how she elevates and celebrates her clients, and just what to expect if you hire her.  Visit her website: http://www.lamouriemedia.com/ Visit her on Facebook here. THIRSTY? Get the official PR After Hours tumbler, here! GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
29:03
March 2, 2021
How Can We Prevent PR Budget Cuts?
Today Alex answers a listener voicemail from Brian in Chicagoland. He asks: How Can We Prevent PR Budget Cuts? Additional reading here and here.  Follow us on Twitter: @HoursPR Listen to our entire library of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
07:12
February 25, 2021
What's It Worth with Bharat Kanodia
Ever wonder what your business is worth? Ask Bharat Kanodia, ASA.  He has valued more than 2000 businesses, real estate, industrial, governmental infrastructure, public and private companies. Some unique assets appraised by Bharat include the Golden Gate Bridge, Atlanta Airport, Uber, AirBNB, Yahoo!, Brooklyn Bridge, Mirage Casino LV, among many others. He has signed off on over 4,500 valuations with $2.6 trillion in assets globally. Today, he explains what he does, and invites you to check out his YouTube channel. Click here for What's It Worth? on YouTube. THIRSTY? Get the official PR After Hours tumbler, here! GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
21:25
February 23, 2021
Should You Sponsor a Podcast?
Sponsoring a quality podcast is ideal for budget-conscious small- to mid-sized enterprises and brands. Alex makes the case for why you should consider an affordable podcast sponsorship for your business, brand, or service.  Learn more, and listen to our entire library of episodes and more on the show website: PRAfterHours.com. Follow us on Twitter: @HoursPR
10:35
February 19, 2021
Persuasion, Not Abrasion
Alex shares an enlightening anecdote from a friend who used VitalSmarts Crucial Conversations ® skills to address COVID protocol at her neighborhood gym. Specifically, she used the “STATE My Path” skill for “How to speak persuasively, not abrasively." Listen in to learn more! JOIN OUR CRISIS COMMUNICATION COFFEE WEBINAR MARCH 5 Join us on March 5, 2021, to learn why every size enterprise must have a crisis communication plan. If you're a small businessperson, we will demonstrate why you need a plan and how to get started. If you are a PR, HR, or Marketing professional, we will help you make the case for why you need to invest time and budget to create a viable crisis communication plan. Click here for more info.  Click here to Register. Don't forget the discount code mentioned on the show! Follow us on Twitter: @HoursPR Listen to our entire library of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
09:13
February 18, 2021
Join Me LIVE on March 5!
Join me on March 5, 2021, LIVE in a special webinar to learn why every size enterprise must have a crisis communication plan. If you're a small businessperson, we will demonstrate why you need a plan and how to get started. If you are a PR, HR, or Marketing professional, we will help you make the case for why you need to invest time and budget to create a viable crisis communication plan. Listen to a brief message about this program (and info on a special listener discount) here. Don't forget to listen to get your money-saving discount code, then register here: https://www.surveymonkey.com/r/5XY32WX After registration, you will receive an invoice via Paypal. Once paid, you will receive the Zoom meeting login information, and a Starbucks gift card for a cup of coffee on us!
01:15
February 17, 2021
Ed Zitron on What PR Pros Get Wrong About Media Relations
Ed Zitron is the CEO and founder of EZPR, a national media relations firm. He is also outspoken in his critiques of the public relations profession. In our discussion, he talks about how and why media pitches go wrong, the reason his first job in PR was a misery, and several other provocative thoughts--you be the judge: is he right, or is he wrong? EZPR focuses on industry-leading media relations for tech (B2B, B2C, Consumer Tech, Enterprise, SaaS, DevOps, Blockchain/Crypto) companies, startups, app developers, and more with clients including Skydio, SmartNews, Wyze, Flexa, PUBG, RAVPower, and Storm Ventures. Ed has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer and PC Zone, and he has written two books - This Is How You Pitch, an early PR person's guide to PR, and Fire Your Publicist, a DIY guide to PR for just about anyone. THIRSTY? Get the official PR After Hours tumbler, here! GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
33:45
February 16, 2021
Join Our Crisis Communication Coffee Webinar March 5
Join us on March 5, 2021, for an exclusive webinar to learn why every size enterprise must have a crisis communication plan. Don't forget to listen to get your money-saving discount code, then register here: https://www.surveymonkey.com/r/5XY32WX  After registration, you will receive an invoice via Paypal. Once paid, you will receive the Zoom meeting login information, and a Starbucks gift card for a cup of coffee on us! CLICK HERE FOR MORE DETAILS.  If you're a small businessperson, we will demonstrate why you need a plan and how to get started. If you are a PR, HR, or Marketing professional, we will help you make the case for why you need to create a viable crisis communication plan. About the Presenter Alex Greenwood, a former journalist, radio host, TV executive, and public relations counselor, leads AGPR. He manages a team of communication professionals with decades of combined experience in managing and responding to crisis situations. Alex is a noted speaker and trainer on numerous subjects including PR, marketing, and crisis communications. Since 2017, Alex is a regular contributor discussing social media and PR on KCTV-5’s Better Kansas City Show. He is the host and producer of the PR After Hours podcast, a program dedicated to public relations professionals, marketers, and business owners. Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
11:40
February 11, 2021
Podcasting for Brands with Roger Nairn
Roger Nairn is the Co-Founder & CEO of JAR Audio, which helps companies grow their revenue and impact through ROI-driven podcasts that make meaningful connections with listeners. In this chat, he shares why audio podcasts are a big part of the future, and how his company can help your brands make a successful show. Drawing on 2 decades as a client leader in the advertising and design world, Roger is a lateral thinker, a problem solver, strategist, and finder of new ways. He has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more. Roger is a former Board Member for TEDxVancouver. Visit Roger's website: Jaraudio.com THIRSTY? Get the official PR After Hours tumbler, here! GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
28:10
February 9, 2021
BIG GAME Bonus Episode with Rally House Cofounder Peg Liebert
With the "Big Game" looming in just a few days, we are thrilled to speak with one of the busiest retail pros around, Peg Liebert, cofounder of Kansas City-based sports apparel giant Rally House. In this fun chat, Peg takes a break from Super Bowl sale prep to describe how Rally House began, why delighting her customers is job one, and answers the question of just what happens to "Super Bowl winner" t-shirts when there always has to be one team that loses.  THIRSTY? Get the official PR After Hours tumbler, here! GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
24:60
February 4, 2021
Burgers, Fries, and a Side of Credibility
What can a burger and fries restaurant tell you about maximizing third-party credibility? Listen in--Alex has the combo! Sourced material here.  THIRSTY? Get the official PR After Hours tumbler, here! GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
09:54
February 2, 2021
Are We in the Era of Information Bankruptcy?
“This is the era of information bankruptcy,” -- Richard Edelman, Edelman CEO. Trust is the watchword for PR pros, and this article from PR Daily highlights some fascinating changes in public trust and strong signals that communicators have a lot of work to do.  Special thanks to former show guest Marc Whitt, who suggested this one!  Check out Marc's bestselling book, PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional. GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links.
11:48
January 28, 2021
Are You Failing Your Social Media Team?
Are You Failing Your Social Media Team? Maybe. Alex gives his take on the ways companies often take their social media teams for granted, citing a new survey. Click here to check out the article and survey. GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
10:05
January 26, 2021
The Big Idea with Michael Irvin
Alex chats about the future of agencies, branding, and more with Michael Irvin, the "Big Idea Guy." Irvin helps the small businessman or woman who doesn't have the resources to hire a large firm or create their own virtual marketing department, and has some interesting observations you won't want to miss. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelirvincpm/. GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
30:02
January 19, 2021
Are You Ready for Your Close up?
Alex offers proven tips on how to effectively prepare for a press interview and successfully deliver your message. Source materials discussed here. Do you need Media Training? Alex can help! Click here to make an appointment for a free, 15-minute consultation.  GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
11:38
January 14, 2021
Valerie Forgeard on Effective Branding
Branding is much more than a logo, color palette, and related collateral. An effective brand is one that resonates deeply with the ethos of your organization and your mission, and that delivers reputation, social impact, partnerships, sales and plays a key part in the formation of an excellent business strategy. To delve deeper into this subject, Alex welcomes Valerie Forgeard to the Virtual Lounge. Known as the founder and director of World Citizen Artists (WCA), Valerie Forgeard lived and traveled abroad for 16 years and has worked with over 100 nationalities. She has led communications at the Big Data United Nations Global Platform, represented exclusive brands in the corporate world — LVMH, Issey Miyake, Alberta Ferretti, SAP, and Hewlett Packard Enterprise — and fulfilled several fundraising missions for Amnesty International, Pasteur Institute, and the Marie Curie Institute. Learn more at her website: https://www.stunningbrand.com/. GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
28:01
January 12, 2021
Communicating Across Generations with Dr. Dina Preston-Ortiz and Don Ortiz
Welcome to 2021 and season 3 of PR After Hours! Have you ever been ghosted and unsure why? Have you ever dealt with business unsuccessful business pitches in other countries and cultures? It may be bad luck--or it may be the way you communicate. Speakers and musicians Dr. Dina Preston-Ortiz and Don Ortiz are the authors of 31 Cents to 43 Countries: Hardcore Tips to Increasing Profits...and they know something about communicating. While they are not famous musicians or global diplomats, they have had the good fortune of experiencing numerous exceptional experiences in global business. Without a record deal or management, they have performed with their band in 43 countries and 26 world tours working for entities such as the Department of Defense and the U.S. State Department, performing and speaking on entrepreneurship and business.  Today they share their expertise and unique global business experience to help others succeed.  Check out their music here: https://dinaprestonband.com/. Visit their website here: https://deospeaks.com/. A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
26:55
January 7, 2021
Best PR and Marketing Books for 2021
Alex checks out the best PR books for public relations and marketing pros, as well as business owners, HR leaders, and anyone trying to effectively tell their story. Check out the number one book on the list by PR After Hours guest Marc Whitt right here. Check out the entire list here: https://bookauthority.org/books/new-pr-books Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
19:45
December 29, 2020
Empowering PR with Tiara Tucker
PR pro and agency owner Tiara Tucker joins us in the virtual lounge to share her thoughts on empowering women in the public relations profession and beyond, particularly in light of the glass ceiling shattered by the new Vice President of the United States. Connect with Tiara: TiaraPRNetwork.com YouTube: https://www.youtube.com/channel/UCy2_FyutLSgxiE-JckYh3RA?app=desktop Speak That Movement on Facebook: https://www.facebook.com/speakthatmovement A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. All licensed music used by permission from Anchor and Spotify.
21:09
December 22, 2020
Over-communicating with Jeff Mendelson
How do we keep up with our clients and teams during the pandemic? Is there such a thing as over-communicating? We'll find out as we chat with Jeff Mendelson, founder of Effectivo.Social, a full-service digital marketing agency where he works with developing comprehensive digital marketing campaigns for startups to established businesses. Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffmendelson/ The One Big Tip Podcast: https://jeffmendelson.com/onebigtip/ *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR  We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
17:02
December 15, 2020
A Few December Updates
PR After Hours will switch from two episodes a week to one for a little while so we can get some rest and enjoy the holidays. In the meantime, we encourage you to catch up on the back catalog of 90+ episodes in our archive, here: https://prafterhours.com/. Want to be on the show: https://prafterhours.com/f/want-to-be-on-the-show A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
09:57
December 10, 2020
Delivering High Stakes Content with Tedx Expert Ryan Hildebrandt
Dreaming of a Tedx appearance, but have no idea where to start? That's where Ryan Hildebrandt comes in. Tedx coach Ryan offers a few tests anyone can do to "market research" their ideas to find the most interesting parts of it, without bias (so they can get top opportunities). In our discussion, we also learn: why you should treat your ideas & message like a product (eg: why it doesn't matter if people "like" it) the most important aspects of a topic you have to communicate to get booked on events like TEDx He will soon launch a book for everyday professionals who want to use the same techniques to write better talks, blog posts, or pitch their ideas to podcasts/guest post opportunities. Learn more: LinkedIn: https://www.linkedin.com/in/rmhildebrandt/ Facebook: https://www.facebook.com/rmhildebrandt Other: https://viralmessagelab.com/book *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR  We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
33:48
December 8, 2020
A Realtor Gets Real About Marketing
You can learn a lot about effective marketing from a successful Realtor. On today's show, Alex chats with Mary Hutchison, who shares some of her best strategies and tactics to market her business, as well as help her customers succeed in buying or selling their home.  These concepts are useful for everyone seeking to build their brand. Connect with Mary here: http://www.maryhutchison.org/home Visit her popular blog here: https://insidebrookside.wordpress.com/author/maryhutchison/ *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
27:51
December 1, 2020
Sharpening Your Job Search with Tami Cannizzaro
Believe it or not, there are jobs to be had amidst this terrible pandemic! Listen in as career coach and author Tami Cannizzaro offers tips for job seekers of all backgrounds, ages, and experience levels. Whether you're looking for your first job or you’ve been working for years, she can be your Chief Motivational Officer guiding you on your journey.  Connect with Tami here: http://www.tamicannizzaro.com/ Buy her books here. *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
38:42
November 27, 2020
The Spirit of Entrepreneurship with Jacqueline Maddison
What role does your faith play in your business success? Entrepreneur Jacqueline Maddison, tells her unique story of how she lost everything and rebuilt her life through her powerful relationship with God, becoming Founder & Editor-in-Chief of Beverly Hills Magazine. Learn more about Jacqueline: www.jacquelinemaddison.com *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
21:26
November 24, 2020
Want to be on the show?
Alex explains how you can be a guest in the "virtual lounge" of PR After Hours. He covers how the booking process works, technical expectations, topics we are looking for, and more. Listen in! https://prafterhours.com/ Matchmaker.Fm link Twitter: @HoursPR  A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
21:36
November 19, 2020
Capital Ideas with Jeremy B. Hill
Accessing capital is one of the largest challenges a business will face--and finding a lender you can trust is crucial. In this episode, we meet Jeremy B. Hill, an advisor to growing companies throughout the country, acting as an investment banker and counselor as they navigate the nuances of raising capital, putting deals together, and operating their businesses. Listen in for his insights about capital, businesspersons, and not judging yourself too harshly.  Learn more: http://jb-capital.com/news Check out Jeremy's podcast here. *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
20:45
November 17, 2020
Local TV Pitch Topic Tips
Alex shares some stats on local media pitching you're going to want to hear to finish 2020 strong. Check out the source info here. A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. All licensed music used by permission from Anchor and Spotify.
04:26
November 12, 2020
Zach Giglio on Identifying Who Your Biz Is
Organizations should communicate about who they are and showcase their identity first as trust drives purchases, says Zach Giglio, CEO of Giglio Communications & Marketing. Listen in and find out what this means for your brand. Connect with Zach: LinkedIn: https://www.linkedin.com/in/zachgigliopr/ Facebook: https://www.facebook.com/WhoIsGCM Other: https://www.instagram.com/whoisgcm/ A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. All licensed music used by permission from Anchor and Spotify.
27:43
November 10, 2020
Quick Shot: What Do Employees Want to Hear from Leaders About the Election?
What’s your message to employees while the election results hang in the balance? Alex discusses an article in Ragan's PR Daily that addresses this very timely need.  Follow us on Twitter @HoursPR  Photo by cottonbro from Pexels
03:09
November 6, 2020
The Landscape of Success with Bryan Clayton
Are you bootstrapping a business and have no idea how to kickstart the marketing and PR? Well, the grass is greener for you here in the virtual lounge as we welcome Bryan Clayton. Clayton is CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. In this discussion, Clayton discusses marketing and PR strategies for starting up GreenPal, as well as his first company, Peachtree Inc. Under his leadership, Peachtree became one of the largest landscaping companies in the state of Tennessee, growing to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.  Visit GreenPal's website here. Connect with Bryan on LinkedIn https://www.linkedin.com/in/bryan-clayton-5178541b8/ *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
22:21
November 3, 2020
Quick Shot: Make Your Voice Heard
November 3, 2020, is Election Day. If you have not yet voted, please make a plan to safely cast your ballot at IWillVote.com.
01:15
October 28, 2020
Make Your Content the Write Stuff with Raj Goodman Anand
Does your PR and marketing content have the "write" stuff? We’ll find out as we welcome Raj Goodman Anand to the show. Raj is the founder of Goodman Lantern, a team of native English content writing and software development services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He is the author of Recruiting with Social Media: Social Media's Impact on Recruitment and HR. Connect with Raj: Twitter: @rajanand LinkedIn: https://www.linkedin.com/in/rajanand/ Facebook: https://www.facebook.com/raj.gopinleads *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
27:29
October 27, 2020
Quick Shot: Survey Says Start Pitching Local News
Episodes with music are only available on Spotify.
Here's a quick shot for you PR pros pitching your clients to news media, results of DS Simon Media's survey on holiday shopping coverage trends and local news. *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
04:07
October 26, 2020
Susan Drumm on Resilience for Leaders
The quality of resilience is not necessarily something you are born with. Much like leadership skills, it can be developed. To learn more about ways you can apply this quality to your own business or career, we welcome Susan Drumm.  Susan is a CEO, Advisor, and Leadership Coach focused on helping leaders and their teams to develop the capacity and mindsets to lead in today’s disruptive environment.  Since 2006 she has run a boutique consulting firm, Meritage Leadership, with a cadre of 15 coaches and consultants. Click here for a special offer for PR After Hours Listeners, as discussed on the show.  Learn more about Susan Drumm: Twitter: https://twitter.com/drummleadership LinkedIn: https://www.linkedin.com/in/susan-drumm-bb09732/ Facebook: https://www.facebook.com/drummleadership Other: https://meritageleadership.com/ *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
27:50
October 20, 2020
Should You Blog Every Day?
Blogging is a great way to build up your value to customers and prospects while also improving your website’s SEO value. To maximize these positive effects, it is conventional wisdom that you should set a blogging schedule and stick to it—but is that correct? Alex has some ideas. Check out Alex's blog here. A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
05:24
October 15, 2020
Strategic Content Creation with Brady Hester
Creating content that is based on what your audience will benefit from most can help amplify your PR efforts. Learn more as Alex welcomes digital marketer, podcaster, and PR pro, Brady Hester to the virtual lounge. Learn more about Brady at braddogmedia.com/. Listen to his podcast here. Instagram: https://www.instagram.com/braddogmedia/ Facebook: https://www.facebook.com/BraddogMedia Twitter: https://twitter.com/braddogmedia YouTube: https://www.youtube.com/channel/UCOtRITTHoerhSdaRCogmRZg *** A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
23:29
October 12, 2020
The Value of Candor
Alex offers tips on operating in a culture of candor in your business dealings.  A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
04:41
October 8, 2020
On Creating a Viable Company Culture with the Biz Bros
How does your company culture affect creativity, retention, and client relations? We'll find out as Alex welcomes the Biz Bros, Eli Libby and Kyle Nelson, to the show. The Biz Bros are the co-founders of Results Imagery in Bend, Oregon, and hosts of the Biz Bros podcast. Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. A Little Help? If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Your review will help us attract more listeners and sponsors to keep it going. Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
20:19
October 6, 2020
Sam Brake Guia on Why PR Pros Should Podcast
Why should PR pros embrace podcasting? Let's find out from one of the industry's most enthusiastic practitioners, Samuel Brake Guia. Sam hosts Brains Byte Back and Loudspeaker from his home base in Medellin, Colombia. In this conversation, Sam tells Alex why he thinks all PR pros should consider podcasting for themselves, as well as their clients. He also offers advice, tips, and some examples of how to get booked on a show.  Check out Sam's podcasts and learn more about him: Brains Byte Back: https://podcasts.apple.com/us/podcast/brains-byte-back/id1466994587 The Loudspeaker: https://publicize.co/the-loudspeaker/ Profile on sociable.co: https://sociable.co/author/sam-brake-guia/ Linked-In: https://www.linkedin.com/in/samuelbrakeguia/ Twitter: https://twitter.com/sambguia?lang=en Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. A Little Help? If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Your review will help us attract more listeners and sponsors to keep it going. Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
28:32
October 1, 2020
The New Social Scene
As people are at home more because of the COVID-19 pandemic, they are also online more via social media platforms. They are looking for interaction and connection. This presents an opportunity for savvy brands and marketers. Here is a closer look at the new “social scene” during the pandemic. Alex tells us more, referring to a new infographic on AlexGPR.com.  Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. Support the Virtual Lounge! Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business. Click the link to add a buck to the tip jar! https://anchor.fm/alex-greenwood1/support A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
05:27
September 28, 2020
How Do You Express Calm in a Crisis?
Maintaining a candid form of calm during a crisis situation is crucial for positive outcomes. Alex shares info from an article in Ragan's PR Daily about ways to communicate calm in a crisis and offers his take.  Learn more about Alex's Crisis Communication planning services (that can keep your brand out of trouble!) here.  Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
06:29
September 24, 2020
Author Marc Whitt on the Servant's Heart and Finishing Strong
This week, we return with the second part of our interview with author and PR veteran Marc Whitt, where we discuss the servant's heart, staying out of the spotlight, and finishing stronger in everything you do.  Listen to part one of this interview here. Whitt is the director of media and strategic relations at the University of Kentucky. He is the author of PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional (Cherrymoon Media, June 2020). In its first month, the book remained as Amazon’s #1 book for “New Releases in Public Relations.” It has since been named to PRCA’s “Recommended Read” list and Book Authority named it #1 "Best New PR Book to Read in 2020" and ranked #13 as being among the "100 Best PR Books of All Time." Buy the Book: https://www.amazon.com/dp/B089C8H9PN/ref=cm_sw_em_r_mt_dp_WAOyFb9M0BQQC Win an Autographed Copy! Be sure to leave a comment on the post pinned to the top of the AGPR Facebook page for your chance to win an autographed copy of Marc's book! https://www.facebook.com/AlexanderG.Public.Relations/posts/10160220691158098 More About Marc: Facebook page: www.facebook.com/PRLessonsLearnedAlongTheWay Follow Marc on Twitter: @PRLessons / @marcwhitt LinkedIn: www.linkedin.com/in/marcwhitt Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
25:07
September 22, 2020
PR Lessons Learned with Marc Whitt
Host Alex Greenwood's first job in PR was at a university, so you can bet when we saw a great new book out about Higher Ed PR, we just had to learn more. We are thrilled to welcome author Marc C. Whitt! Marc is the director of media and strategic relations at the University of Kentucky. He is the author of PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional (Cherrymoon Media, June 2020). In its first month, the book remained as Amazon’s #1 book for “New Releases in Public Relations.” It has since been named to PRCA’s “Recommended Read” list and Book Authority named it #1 "Best New PR Book to Read in 2020" and ranked #13 as being among the "100 Best PR Books of All Time." In this, part one of a two-part interview, Marc shares stories of his life in PR, as well as his advice for people at every station of the profession (Part two coming next week). Buy the Book: https://www.amazon.com/dp/B089C8H9PN/ref=cm_sw_em_r_mt_dp_WAOyFb9M0BQQC Win an Autographed Copy! Be sure to leave a comment on the post pinned to the top of the AGPR Facebook page for your chance to win an autographed copy of Marc's book! https://www.facebook.com/AlexanderG.Public.Relations/posts/10160220691158098 More About Marc: Facebook page: www.facebook.com/PRLessonsLearnedAlongTheWay Follow Marc on Twitter: @PRLessons / @marcwhitt LinkedIn: www.linkedin.com/in/marcwhitt  Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.  PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
27:16
September 16, 2020
Cognitive Bias in a Crisis
What role does cognitive bias play in your crisis communication planning? Alex uncovers the many ways cognitive bias can hamper your efforts and what you should do now to be prepared. Quoted materials here and here. Support the Virtual Lounge! Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business. Click the link to add a buck to the tip jar! https://anchor.fm/alex-greenwood1/support A Little Help? If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Your review will help us attract more listeners and sponsors to keep it going. Follow us on Twitter: @HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
20:16
September 11, 2020
Harness the Power of LinkedIn with Scott Aaron
Is LinkedIn really a good option for building your business? Find out as we welcome author, coach, speaker, and LinkedIn expert, Scott Aaron. He'll share what most people get wrong about their LinkedIn profile, as well as steps to take to make LinkedIn a new lead and connection generator.  Get Scott's books here.  Website: https://scottaaron.net/ Twitter: https://twitter.com/thescottaaron LinkedIn: https://www.instagram.com/scottaaronlinkedin/ Facebook: https://www.facebook.com/scott.aaron.33/ Other: https://www.linkedin.com/in/scottaaroncoach/ Support the Virtual Lounge! Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business. Click the link to add a buck to the tip jar! https://anchor.fm/alex-greenwood1/support A Little Help? If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Your review will help us attract more listeners and sponsors to keep it going. Follow us on Twitter! @HoursPR We Need Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.) PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
27:18
September 8, 2020