Even though women form the majority of the workforce in communication, why is it that we see so few of them in the leadership positions? Why do the ranks thin out? What is holding them back? In this episode, we speak to Mou Chakravorty, Communication Specialist, Deloitte, and a passionate member of WICCI Public Relations & Digital Marketing Council of India on the recent findings of their industry survey.

The council has unveiled the first edition of their I-LEAD survey in collaboration with the Indian Institute of Management, Kozhikode that threw a spotlight on the challenges women face while traversing the leadership ladder in the communication industry. It brought to the forefront some facts that were alarming, some that caught them by surprise, and still others that every woman in the industry already knew but never really had the courage or sometimes the time to confirm.

Mou is a passionate communicator keen to device winning communication strategies that help generate measurable business outcomes for brands. With over 15 years in developing business-focused content and communications, she is an adept professional with the knack of creating compelling creative campaigns with a 360-degree business overview consisting of stakeholder engagement, Digital strategies, and thought leadership. Currently, with Deloitte, Mou consults senior leadership on the firm’s brand strategies, brand protection, and thought leadership in the marketplace focusing on multiple sectors including Consumer led portfolios and business segments.

Hit play and know more about the challenges and what you and I can do as an individual and as an agency and as a corporate to level the playing field and bring more rich talent to the table.

Season 3 - Episode 3

S3 Ep7 : Measurement in PR

All About PRBy All About PR PodcastsDec 18, 2021