All Things Video

An Inside Look at the Japanese Video Market -- Rene Paulesich (Global Alliance Lead, UUUM)

An episode of All Things Video

By James Creech
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders and C-level executives of the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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TV Host Turned Social Influencer & Entrepreneur -- Rachel David (Founder & President, Hashtag Communications)
Rachel David is the Founder & President of Hashtag Communications, a social media consultancy focused on influencer marketing. Prior to launching Hashtag, Rachel co-created and hosted BestFan TV and then served as a producer and host for Your World This Week with Rogers Communications. In this episode, Rachel shares her experience as a traditional media host, social media creator, and entrepreneur. She explains the differences between the Canadian and U.S. creator ecosystems and offers advice to local advertisers seeking to find influencers with an engaged regional audience. She also explains why she began to focus on creating content primarily for LinkedIn and Instagram and highlights the benefits of a “Learn from Me” rather than a “Look at Me” content strategy. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
37:55
August 21, 2019
The Secret Behind Specialty Programming -- Fred Seibert (Chief Creative Officer, WOW! Unlimited Media)
Fred Seibert is the Chief Creative Officer of WOW! Unlimited Media, a Canadian animation and media holding company. Fred began his career in radio and music production before transitioning to television as MTV’s first Creative Director. He later co-founded a media branding agency and then served as President of Hanna-Barbera Cartoons before it was acquired by Time Warner. Fred was the Founder & CEO of Next New Networks, one of the first multi-channel networks which was acquired by YouTube in 2011, after which he founded Frederator, which he’s run for the past 23 years. In this episode, we discuss media’s impact on pop culture over the last few decades. Fred marvels at the impact that the previously unknown artist Lil Nas X’s has had on the music industry with his record-breaking hit “Old Town Road,” which initially gained traction on TikTok and other social platforms. We also debate the effectiveness of Netflix’s programming strategy and examine why newer SVOD entrants all seek to copy the Netflix model. Finally, Fred predicts a resurgence in specialty programming to serve niche audiences and explains why animation can’t be easily commoditized in the same way as music and television. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
1:20:13
August 16, 2019
Eye on APAC: Building a Digital Business in Emerging Markets -- Eugene Choi & Allen Lee (Co-Founders, Collab Asia)
Eugene Choi and Allen Lee are the Co-Founders of Collab Asia. Eugene started his career in advertising, later worked at Korean media giant CJ E&M, and then worked on a number of independent projects in the digital media space. Allen, on the other hand, started out in finance and corporate development within the entertainment industry, initially working with more traditional studios before transitioning to digital. In this episode, we examine digital media’s explosive growth in Asia, from emerging markets like China and Indonesia to more established territories like Korea and Japan. We discuss the competitive landscape in APAC after several recent acquisitions, assess the performance of MCNs that have gone public (Brave Bison, UUUM, and Yeah1), and highlight examples of innovation throughout Asia. Finally, Eugene and Allen explain what most Americans misunderstand about Asia and share their takeaways from VidCon 2019. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
1:04:18
July 31, 2019
An Innovative Approach to Online Storytelling -- Bernie Su (Founder, 96 Next)
Bernie Su is an Emmy and Peabody Award winning storyteller and the Founder of 96 Next, a production studio that creates interactive video series. Prior to 96 Next, Bernie co-founded Pemberly Digital, the studio behind hit digital shows The Lizzie Bennett Diaries and Emma Approved and later launched Canvas Media Solutions, which produced StyleHaul’s first original scripted series Vanity. In this episode, Bernie and I discuss his approach to innovation for scripted series on social platforms, from pioneering affiliate marketing in Emma Approved to creating the first audience interactive show on Twitch with Artificial. We also debate the future of subscription video platforms and argue whether HBO failed to effectively monetize Game of Thrones. Finally, we examine why more traditional celebrities are turning to podcasting and social media to extend their audience and develop additional revenue streams. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
1:11:58
July 19, 2019
From the Army to The Apprentice: Lessons Learned from the Military, Donald Trump, & Venture Investing -- Kelly Perdew (Co-Founder, Moonshots Capital)
Kelly Perdew is the Co-Founder & Managing General Partner of Moonshots Capital, a micro-venture fund that invests in extraordinary leadership. Kelly began his career as a First Lieutenant in the U.S. Army and then received his JD MBA from UCLA. After graduating, Kelly joined his first startup, serving as VP of Business Development for ImageTel International and later worked for Deloitte Consulting. In 2005, Kelly competed in and won season 2 of The Apprentice, after which he worked as an Executive Vice President in The Trump Organization for a year, published a book, and launched a speaking tour. Kelly has been an active angel investor for the past 13 years and ultimately decided to launch his own fund, along with his partner Craig Cummings, in fall 2014. In this episode, Kelly shares a number of common startup mistakes and offers valuable advice to entrepreneurs. We dissect the “venture math” required to deliver outsized returns and evaluate the startup mythos that can sometimes push entrepreneurs too far, as exemplified by Elizabeth Holmes. Finally, Kelly explains what it was like to work for Donald Trump and his predictions for the 2020 Presidential race. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
52:51
July 15, 2019
An Inside Look at the Australian Esports Market -- Chris Smith (Founder, BIG Esports and Co-Founder, Shade Crew)
Chris Smith is the Founder of BIG Esports, a consultancy that helps non-endemic brands understand the esports industry, and the Co-Founder of Shade Crew, an influencer collective that promotes and develops the careers of online gaming talent. Earlier in his career, Chris worked in marketing, journalism, and community management within the esports space. In this episode, we discuss what major game publishers are doing to develop the esports ecosystem around their popular titles. Chris also offers insight into the Australian esports industry and highlights key differences from the American and European markets. Finally, we debate the future of the franchise system, the growing popularity of battle royale games, and the potential for a correction in esports team valuations. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
32:11
July 1, 2019
The Secret to Creating Breakthrough Digital Content -- Kai Hasson (Co-Founder & Creative Director, Portal A)
Kai Hasson is the Co-Founder and Creative Director for Portal A, a digital studio that specializes in original productions and branded content. In this episode, Kai and I discuss the evolution of branded entertainment over the past decade. Kai shares Portal A’s approach to creating “breakthrough content” and explains that the biggest shift has resulted from talent becoming the driving force for distribution. We also offer a few theories as to why traditional celebrities and athletes are now flocking to social media, from sports starting to emphasize individual superstars rather than the overall team to accelerating media cycles, which put pressure on celebrities to stay relevant between projects. Finally, Kai offers us an inside look at the YouTube Rewind 2018 controversy and predicts that we’ll see more live events tailor-made for content creation. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
1:05:45
June 7, 2019
Creating the Future of Kid-Centric Entertainment -- Chris Williams (Founder & CEO, Pocket.watch)
Chris Williams is the Founder & CEO of Pocket.watch, a kid-centric entertainment studio. Chris began his career as one of the first 100 employees at Yahoo!, then launched his first startup, FanLib, which later rebranded as Take180 and was acquired by The Walt Disney Company in 2008. Chris spent 3.5 years at Disney and then joined Maker Studios as Chief Audience Officer. Maker was also acquired by Disney in 2014, and Chris spent another two years there before leaving to start Pocket.watch. Chris and I cover a lot of ground in this episode, from creating participatory entertainment experiences around passionate subcultures to developing digital-first franchises for kids. Chris shares his perspective on what makes Bob Iger and Bob Bakish legendary media execs, the secret behind Viacom’s dramatic digital transformation, and what he sees as the subtle genius behind Quibi. We also debate the ultimate outcome of the streaming wars based on what Chris defines as the five pillars of the media industry: pipes, platforms, branded channels, franchises, and talent. Finally, Chris explains why Susan Wojcicki has “the most difficult job on the planet” and shares what pocket.watch is doing to close the value gap between digital franchises like Ryan ToysReview and traditional IP like SpongeBob and Paw Patrol. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
1:03:36
May 20, 2019
Creating Content for Good -- Sarah North (Head of Television & OTT, SoulPancake)
Sarah North is the Head of Television & OTT for SoulPancake, a multi-platform studio and production company that develops content rooted in human connection and positivity. Prior to SoulPancake, Sarah served as a partner and executive producer at Mad Cow Productions. In this episode, Sarah shares how SoulPancake stands out from a sea of escapist entertainment by creating uplifting content that explores the human experience. We also discuss media representation and what steps Hollywood needs to take to achieve diversity and inclusion. Finally, we discuss the changing content distribution landscape, from digital upstarts like Quibi to established destinations for premium content. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
26:24
May 15, 2019
Beyond the Headlines: An Inside Look at Esports Journalism -- Graham Ashton (Business Journalist, The Esports Observer)
Graham Ashton is a business journalist for The Esports Observer and host of The Esports Observer Podcast. Prior to TEO, Graham worked as a Content Editor for Pixsy and Partnership Coordinator for ICO3. In this episode, Graham and I delve into recent esports news, from GenG and aXiomatic’s latest funding rounds to Rick Fox’s departure from Echo Fox after an internal incident involving racist hate speech. We discuss how politicians are embracing esports as a way to create jobs and promote tourism, as exemplified by Katowice’s rise as a global esports hub. Graham also shares his take on the battle royale phenomenon and the different approaches PUBG, Fortnite, and Apex Legends have taken to competitive play. Finally, Graham offers his definition of what constitutes a true esports title, and we consider opportunities for local advertising around esports events. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
35:50
May 8, 2019
Two YouTube Experts Share the Secret to Growing Your Channel
Tom Martin and Carlos Pacheco are the hosts of The Video Insiders Podcast, sharing the strategies and tactics for successfully managing your YouTube channel. Tom is also the Founder & CEO of Channel Fuel, a YouTube consultancy and channel management firm. Prior to Channel Fuel, Tom worked as a Sr. YouTube Channel Manager at BBC Worldwide and the Head of Audience Development for Endemol Shine. Carlos is a Partner and Chief Operating Officer at Truly, a social agency that specializes in brand publishing programs, growing customer communities, and amplifying word of mouth. Prior to joining Truly, Carlos served as the Digital Director for Just for Laughs and the Vice President of Audience Development at Boat Rocker Media. In this episode, Tom and Carlos share their expertise for how to grow your YouTube audience. Carlos encourages creators and publishers to focus on content that serves their community while Tom explains that the key to YouTube channel growth is consistency: creating consistent content, publishing on a consistent schedule, and consistently optimizing your video metadata. We also discuss key differences between social platforms, most of which operate as closed ecosystems and favor bespoke content created specifically for their platform. Finally, we consider the future of Tik Tok, which seems like more of a fun place for creators than a premium destination for brands, and discuss what’s coming next for live streaming, with Tom arguing that Twitch will continue to dominate while YouTube occupies a distant second place. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
51:59
May 7, 2019
Innovation in Esports: An Inside Look at the Pro Gaming Industry -- Josh Swartz (COO, Popdog)
Josh Swartz is the COO of Popdog, an esports technology and services company. Josh started his career as General Counsel of iFilm and later served as COO of Wasserman, President of Relativity Sports, and Managing Partner of Diamond Ridge Ventures. Most recently, Josh co-founded Catalyst Sports & Media, which joined the Popdog family in December 2018. In this episode, Josh and I discuss the increasing competition for esports player representation from both established talent management firms and new entrants. We also examine the differences between traditional sports and professional gaming, and Josh argues that esports teams are not analogous to pro sports franchises but rather more like talent agencies and multi-channel networks (MCNs). Finally, Josh expresses skepticism about venture capital investments in esports teams and predicts a market correction as a result of inflated valuations. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
25:11
May 1, 2019
The Cultural Impact of Social Media Entertainment -- David Craig (Clinical Associate Professor, USC)
David Craig is a Clinical Associate Professor of Communication and Journalism at the University of Southern California (USC). David is also the co-author of multiple books and articles about social media entertainment and the rise of creator culture. Prior to academia, David spent three decades as a Hollywood producer and television executive, during which time his projects received over 60 Emmy, Golden Globe, and Peabody nominations. In this episode, David and I explore the cultural influence of social media entertainment. Much attention is paid to shocking and negative online content, but David argues that progressive voices are leveraging social media to increase awareness and raise money for good causes, uplift their audiences, and lobby for policy change. We also examine differences between the Chinese and Western social media economies, taking a closer look at key Chinese platforms like Kuaishou, Tencent’s Bigo Live, and Douyin (the Chinese equivalent of Tik Tok). Finally, we discuss social media’s impact on the changing nature of work and greater media representation for diverse cultures. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!   ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
44:05
April 29, 2019
Building an Outsourced Entertainment Studio -- James DeJulio (Co-Founder & CEO, Tongal)
James DeJulio is the Co-Founder & CEO of Tongal, a global community of creators that develops video content for networks, studios, and brands. Prior to launching Tongal, James was an executive at How2TV, The Robert Evans Company / Paramount, and Half Shell Entertainment. In this episode, we explore the changing nature of the entertainment landscape. James argues that the traditional Hollywood model is outdated, which has led to fewer films being produced, a greater reliance on sequels built around major franchises, and a risk aversion that prohibits creativity and experimentation. As a result, James and his partners launched Tongal to provide opportunities for talented but undiscovered creatives and produce high quality content at a lower cost than traditional studios. We also discuss Disney’s big bet on streaming media, the continuing arms race for big Hollywood talent, and the ongoing negotiations between the Writers Guild of America (WGA) and Association of Talent Agents (ATA). Finally, we highlight how toy companies have embraced digital media to reinvent their brands and Amazon’s ability to influence consumer action from show to shelf. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
46:04
April 18, 2019
Advocating for Equal Pay -- Jacqueline Twillie (Founder & President, ZeroGap)
Jacqueline Twillie is the Founder & President of ZeroGap, which provides training programs for women's leadership development. ZeroGap’s mission is to eliminate the gender wage gap and increase the longevity of women in leadership roles, particularly within male-dominated industries. Jackie is also an instructor for General Assembly, career coach, and the best-selling author of Navigating the Career Jungle: A Guide for Young Professionals. In this episode, Jackie offers suggestions to help women improve their executive presence, risk and resilience, and negotiation skills. She encourages young women to “stand in your success” by accepting praise in the workplace and shares some lessons from her upcoming book Don’t Leave Money on the Table. Finally, she explains how men can support their female colleagues’ professional development, and she discusses how she leverages LinkedIn to engage her community online. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
20:12
April 15, 2019
Exploring the Intersection of Politics and Social Media -- Chris Stokel-Walker (Journalist)
Chris Stokel-Walker is a British journalist specializing in YouTube and digital culture. His work has appeared in a variety of publications, including BBC, Wired, The Economist, The Guardian, and BuzzFeed. In this episode, Chris and I explore the intersection of politics and social media platforms. We discuss U.S. Senator Elizabeth Warren and U.K. Chancellor Philip Hammond’s recent critiques of large tech firms, social media’s impact on the changing nature of public speech, and the implications of fake news. Chris also shares a few findings from his upcoming book YouTubers, including the impact of YouTube’s recent policy updates, why he considers Jake Paul “the first post-modern YouTuber,” and what happens when creators outgrow the content their audience enjoys. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
32:04
April 9, 2019
Investing in the Future of the Creator Economy -- Benjamin Grubbs (Founder & CEO, Next 10 Ventures)
Benjamin Grubbs is the Founder & CEO of Next 10 Ventures, an investment firm that incubates and accelerates new businesses within the global creator economy. Prior to launching Next 10, Ben spent 15 years in Southeast Asia helping to grow the Yahoo! broadcast business, spearheading eBay’s marketing efforts, and leading Turner’s interactive media group. Most recently, he served as the Head of YouTube Kids in APAC and then the Global Head of Top Creator Partnerships for YouTube. Ben and I cover a lot of ground in this wide-ranging conversation, from his experience building commerce and media businesses in APAC to his decision to launch a venture fund focused on the next 10 years of creator-led innovation. We talk about challenging conventional wisdom and using data insights to inform international strategy, how existing infrastructure in the U.S. is at times a barrier to adopting new technologies, and the cultural export value of media. Ben shares lessons learned from Taobao’s success over eBay in China, experiments in creating digital-first IP during his time at Turner, and what prevented Google from launching YouTube Kids as a subscription VOD service. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
1:10:41
March 26, 2019
Creating Mobile-First Entertainment Experiences -- Jesus Chavez (CEO, Vertical Networks)
Jesus Chavez is the CEO of Vertical Networks, a digital studio that produces mobile-first content. Prior to Vertical Networks, Jesus was an executive at Univision for 8 years and then served as COO of mitú. In this episode, we share the recipe for success as a digital publisher: develop IP, distribute across multiple platforms, and pursue multiple revenue streams. We also discuss the future of mobile entertainment and how to engage an audience in a distracted environment. Finally, Jesus offers his thoughts on Mitú’s decision to pivot from an MCN to a consumer-facing brand, Netflix’s interactive episode of Black Mirror, and the importance of owning versus renting your distribution channels. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
30:44
February 25, 2019
Digital Disruption in the Publishing Industry -- Chang Kim (Founder & CEO, Tapas Media)
Chang Kim is the Founder & CEO of Tapas Media, a content publishing, distribution, and monetization platform for comic artists, illustrators, and novelists. Prior to Tapas, Chang worked at Samsung and then co-founded Korean blogging software company TNC, which was ultimately acquired by Google. In this episode, we explore the digital disruption of the publishing industry. From the early days of blogging to today’s ebooks, online newspapers, and digital magazines, we evaluate the cost advantages and interactivity of digital versus physical distribution. Chang also shares lessons learned from the gaming industry, from monetization models like virtual credits and in-app purchases to the success of publishing platforms like Steam and game development platforms like Roblox. Finally, we discuss differences between startup ecosystems in Korea and the U.S., the future of cryptocurrency, and how to solve for the chicken and egg problem when building a two-sided marketplace. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
30:09
February 13, 2019
The Magic Behind Experiential Marketing -- Justin Lefkovitch (Founder & CEO, Mirrored Media)
Justin Lefkovitch is the Founder & CEO of Mirrored Media, an experiential marketing agency that works with brands, music artists, and influencers. Justin launched the business in 2010 after graduating from Pepperdine University. In this episode, we dive deep into the world of experiential marketing, and Justin explains what it takes to create memorable events worth sharing. We also discuss the resurgence of touring and live events as a significant revenue driver for the music industry and debate the possibility of new music services like Spotify and Apple Music launching new artists directly without help from traditional record labels. Finally, Justin predicts that new technologies like holograms, augmented reality, and virtual reality will create even more immersive experiences for fans, from large tentpole activations to pop-up events. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
29:50
February 6, 2019
Evolution of Esports: The Growth of the Competitive Gaming Industry -- Benedikt Kraus (Esports Veteran & Advisor)
Benedikt Kraus is an esports industry veteran and the former Vice President of Global Media Network at ESL. Prior to joining ESL, Benedikt competed in professional Counter-Strike, worked as an editor at early esports magazines, and served as a TV editor for GIGA Digital Television. In this episode, we discuss the evolution of esports and the competitive gaming industry. Benedikt explains how monetization has improved over time, from the early days of display advertising to the current focus on influencer marketing and integrated sponsorships. We also debate the merits of a franchise system versus open leagues, the future of new streaming services like Mixer and Caffeine, and the differences between esports in the U.S. and Europe. Finally, Benedikt shares his thoughts on underrated game titles and his fascination with the potential for AI-driven content creation. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
23:54
January 30, 2019
Putting the Audience Front and Center -- Jim Louderback (GM & SVP VidCon, Viacom)
Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he spent his investing in and advising early stage companies before joining VidCon full time in 2017. We cover a lot of ground in this episode, from YouTube’s unique approach to community and monetization that differentiated it from other early video sites to the impact of an entire generation growing up on social media. Jim shares his take on TanaCon and the YouTube Rewind 2018 controversy, explains VidCon’s decision to go international, and describes his team’s focus on keeping the audience “front and center.” Finally, he offers his predictions for 2019: Pinterest will invest heavily in video, AR is due for a crash, Firework shows promise as a new video platform, and LinkedIn is a social juggernaut poised for additional growth. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
45:34
January 10, 2019
Unlocking Monetization for Digital Publishers & Podcast Networks -- Jen Sargent (COO, Wondery)
Jen Sargent is the COO of Wondery, the podcast network behind hits like Dr. Death, Gladiator, and Business Wars. Prior to Wondery, Jen worked in investment banking at J.P. Morgan and venture capital at Bertelsmann in addition to gaining experience as an operator through her time at DoubleClick and Reed Business Information. She took the entrepreneurial leap in 2008, co-founding the digital media company HitFix, which was acquired by Uproxx in 2016. In this episode, we discuss a number of challenges facing digital publishers, particularly the need to diversify their revenue streams and improve their unit economics. At the same time, publishers must compete fiercely for audience attention, as YouTube, Facebook, and Amazon largely monopolize content consumption and thus ad dollars. Podcasting, on the other hand, is still relatively new territory, presenting an opportunity to test and develop IP that can then be translated to other platforms. Finally, Jen shares her 2019 predictions, mentions both the need and opportunity to create content for minority audiences, and cautions entrepreneurs against building a business that is wholly dependent on a single platform. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
38:48
December 27, 2018
From Fame to Fortune: Monetizing Digital Influence -- Drake Rehfeld (CEO, Demeanor)
Drake Rehfeld is the CEO of Demeanor, a platform that helps social influencers create and sell products to their fans. Prior to Demeanor, Drake worked in research engineering at Snapchat and then served as Head of Engineering at Team 10. In this episode, we discuss alternative monetization opportunities for influencers. Drake encourages creators to move beyond advertising and merchandise sales to build lasting businesses that align with their personal brands. He shares his experience building products for influencers that launch with built-in audience and distribution, so the primary challenge becomes user retention and monetization. We also touch on the YouTube Rewind 2018 controversy, CGI influencers, and Quibi’s prospects for success. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
27:24
December 20, 2018
An Inside Look at the OTT Video Landscape -- Ed Laczynski (Founder & CEO, Zype)
Ed Laczynski is the CEO of Zype, a B2B technology company that enables OTT video distribution for media companies. Prior to Zype, Ed served as SVP Cloud Services at Datapipe and then CEO of Clearlogin. Earlier in his career, he worked as a software engineer in the finance and advertising industries before launching his first startup, a tech consulting firm called Ltech. In this episode, we explore everything related to Over The Top (OTT) video distribution. This technological shift is fundamentally changing the way consumers watch video from traditional broadcast and cable to Internet-delivered content. Ed explains the different business models for OTT video, from SVOD for serialized content with loyal audiences to TVOD for niche content and AVOD for mass-market audiences. We also consider the economic and strategic imperatives for entertainment brands to build their own service versus licensing content to a distributor like Netflix, Hulu, or Amazon. And finally, we debate OTT video’s greatest challenges: content discovery, fierce competition for audience, and monetization. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
45:30
November 25, 2018
Return on Influence: A Performance-Focused Marketing Approach -- Bill Carmody (CEO, Trepoint)
Bill Carmody is the CEO of Trepoint, a marketing agency that provides performance-focused services to challenger brands. Bill has spent his entire career in the agency world, from early positions at Modem Media, Ogilvy & Mather, and Marden-Kane to his first entrepreneurial endeavor as Co-Founder & CMO of the Seismicom agency.   Bill is also an accomplished author, public speaker, and leadership coach. He’s generously offered to provide All Things Video listeners with a free one-hour coaching session, available on his website: http://billcarmody.com/atv In this episode, we discuss how to measure the ROI of social media, and Bill shares some useful benchmarks for social influencers’ audience and engagement rates. We also consider the longtail value of influencer marketing campaigns based on the value of permanent media placements. Finally, Bill offers his advice on how to differentiate as a services business and encourages entrepreneurs to consider their “minimum viable audience” in addition to developing a minimum viable product. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
37:33
October 25, 2018
Innovating at the Intersection of Music & Technology -- Bob Moczydlowsky (Managing Director, Techstars Music)
Bob Moczydlowsky is the Managing Director of Techstars Music, a startup accelerator that invests in early stage music companies. Prior to Techstars, Bob oversaw music information at Yahoo!, then joined Topspin for 5+ years until its acquisition by Beats by Dre, and most recently led U.S. music partnerships at Twitter. In this episode, we discuss Myspace’s impact on the importance of social media for musicians, the voice technology revolution, and the future evolution of music streaming services. We also consider how social media platforms can offer deeper engagement opportunities for superfans without disrupting the user experience. And finally, Bob shares his passion for basketball culture, obscure taste in music, and excitement for content experiences to become more personalized and interactive in the future. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
36:57
October 18, 2018
Platform Wars, Creator Burnout, and the Power of Online Communities -- Matt Labate (SVP Digital, Fine Brothers Entertainment)
Matt Labate is the SVP Digital at Fine Brothers Entertainment, a next-gen media company and leader in digital programming. Matt started his career in independent film, then joined the Sony Pictures digital team. After a brief entrepreneurial stint, he joined Revision3 prior to its acquisition by Discovery, and then served as VP Creative at Reach Agency before making the move to FBE. In this episode, we discuss the “platform wars” and social media sites’ increasing feature homogenization as they compete for user attention. Matt shares FBE’s experience creating content for Facebook and their strategy for bringing platform intentionality into the production process. Finally, we examine the issue of creator burnout and question the long-term potential of linear programming for digital content. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
35:47
October 5, 2018
Solving Music’s Monetization Problem -- Jeff Ponchick (Co-Founder & CEO, Repost Network)
Jeff Ponchick is the Co-Founder and CEO of Repost Network, a music distributor on a mission to help independent artists make a living from their work. Prior to Repost, Jeff was an early employee at Jukin and Fullscreen. In this episode, we discuss digital’s tremendous impact on the music industry, though it still has a long way to go. Jeff explains that only 12% of music’s $38B annual revenues are paid out to artists, largely due to unnecessary intermediaries and systemic inefficiencies for claiming royalties. But new technologies like blockchain offer promising solutions to the complex rights issues, while new monetization approaches offer independent artists more opportunities to earn a living than ever before. Finally, we evaluate the value gap between ad-supported and subscription-based streaming services and comment on the resurgence of touring and music festivals. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the Toonstar app.
37:34
September 28, 2018
News Media’s Digital Disruption: How Smartphones and Social Platforms Gave Rise to Citizen Journalism -- Jon Cornwell (Co-Founder & CEO, Newsflare)
Jon Cornwell is the Co-Founder and CEO of Newsflare, an online marketplace for user-generated news content. Prior to Newsflare, Jon worked as a management consultant and then launched his first venture: Clear Cell Group. In this episode, we examine digital media’s transformation of the news business. We discuss how social media and the smartphone revolution gave rise to citizen journalism, examine differences between state-funded and private news organizations, and contemplate a more curated, consumer-funded model for the future of news. Finally, we debate whether the economic incentives of the news business are increasingly at odds with consumers’ informational interests and how politicians or media personalities may exploit this fact for personal gain. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
27:38
September 14, 2018
Investigating the Intersection of Media & Technology -- David Bloom (Journalist & Educator)
David Bloom is a journalist, strategist, and educator who has been covering the intersection of entertainment and technology for more than two decades. He writes weekly columns for Tubefilter and TV[R]ev, teaches at the USC School of Cinematic Arts, and hosts a podcast called Bloom in Tech. David and I cover a wide range of topics in this episode, from Netflix’s aggressive content spending and Facebook Watch’s international launch the rise of the celebrity showrunner. We also examine the FTC’s treatment of influencer marketing campaigns versus celebrity endorsements and debate the issue of censorship on social media platforms. Finally, we touch on the recent Logan Paul v. KSI boxing match as well as the success of Crazy Rich Asians at the box office and what it means for minority representation in Hollywood. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
53:24
September 10, 2018
An Inside Look at the Brazilian Media Space -- Guga Mafra (Co-Founder, Amazing Pixel)
Gustavo (Guga) Mafra is a serial entrepreneur focused on the digital media space in Latin America. For the last 4 years, he served as the Co-Founder of Amazing Pixel, one of Brazil’s leading multi-channel networks and original content studios. Prior to Amazing Pixel, Guga worked at an advertising agency and later became CEO of FTPI Digital / Boo-Box. In this episode, Guga shares what motivated him to launch a boutique influencer network aimed at providing a better experience for Brazilian talent. We also discuss the differences between doing business in the U.S. and Brazil and the shift to video-on-demand, which is creating scarcity in the advertising space. Finally, Guga tells the story behind Amazing Pixel’s recent acquisition by Snack and explains the “leap of faith” required to sell his business to a competitor. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
42:31
September 4, 2018
Reinventing Music Distribution through Social Influencers -- Marc Schrobilgen and Christopher Brereton (Thematic)
Marc Schrobilgen (Co-Founder & CEO) and Christopher Brereton (President & Chief Product Officer) are the creators of Thematic, a creative exchange that grants influencers access to great music and helps artists reach new audiences. Prior to Thematic, Marc spent 20+ years in the music industry, serving as the CEO of Threshold Media and most recently CEO of Spin Move Network. Chris comes from a product and technology background, pioneering software solutions at Inspire and Cornerstone OnDemand in addition to several entrepreneurial ventures, including Tayamo and PwrdBy. In this episode, we discuss massive shifts in the music industry over the last 20 years that have enabled direct-to-consumer monetization and more fan engagement opportunities for artists. We also consider the potential sale of Universal Music’s impact on the industry, the value gap between music artists and record labels, and Bytedance’s decision to shut down Musical.ly. Finally, we evaluate opportunities to disrupt the music publishing business and discuss the winner-take-most dynamic of market networks. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
31:01
August 24, 2018
From Saturday Morning Cartoons to Smosh: Building World-Class Media Brands -- Barry Blumberg (CCO, Mammoth Media)
Barry Blumberg is the Chief Content Officer of Mammoth Media, a mobile entertainment studio behind the popular Yarn and Wishbone apps. Prior to Mammoth, Barry was an EVP at Harvey Entertainment and President of TV Animation for Disney. After leaving Disney, Barry discovered Ian Hecox and Anthony Padilla, the creative comedy duo behind Smosh, and helped them build the brand into a powerful digital franchise. In this episode, we discuss Barry’s penchant for breaking with tradition to create new media experiences, from reinventing Saturday morning cartoons to redefining youth entertainment through mobile content. Barry also recounts the story of Smosh – how he partnered with the creators to help them grow and eventually sold the business to Alloy Digital (now part of DEFY Media), where they developed Smosh into one of the most successful digital franchises of all time. Finally, we delve into Barry’s passion for politics and one of his new projects: Prompt, a left-wing political news brand that aims to inform and activate young audiences. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
55:17
August 17, 2018
Creating Brand-Safe Neighborhoods Among Sprawling Digital Cities -- Michael Wayne (Co-Founder & CEO, Kin Community)
Michael Wayne is the Co-Founder & CEO of Kin, a women’s lifestyle entertainment company. Prior to Kin, Michael worked in marketing and business development for Sony Pictures, LAUNCH Media, and ABC Television. In this episode, we discuss Michael’s entrepreneurial journey, from organizing concerts in high school and an off-hand comment by Rolling Stone founder Jann Wenner that motivated Michael to start his first business, to the LAUNCH Media IPO and what inspired him to create Kin in 2007. We also explore digital’s protracted disruption of media and entertainment and debate whether content companies or distribution channels will control the industry’s future. Finally, we discuss the difference between digital publishers and content studios, and Michael predicts that more traditional entertainment personalities will begin to embrace social media. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
1:08:14
August 9, 2018
Exploring the Sunny and Dark Sides of Media -- Dr. Jessica Taylor Piotrowski (Director, Center for Research on Children, Adolescents, and the Media)
Dr. Jessica Taylor Piotrowski is an Associate Professor in the Amsterdam School of Communication Research and the Director of the Center for Research on Children, Adolescents, and the Media. She is also the co-author of Plugged In: How Media Attract and Affect Youth, which offers great insight into her research. Prior to academia, Jess worked at major children’s entertainment companies like PBS and Nickelodeon. This is a special episode recorded live at VidCon 2018, in which we explore what Jess calls the “sunny and dark sides of media.” We address concerns of media addiction and whether media violence leads to aggressive or violent behavior, while also evaluating how digital media can help adolescents develop their social skills and accelerate learning. And finally, we discuss the role of social media platforms in regulating content as well as the part parents and government should play in determining kids’ media exposure. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
24:48
July 12, 2018
Bringing Accountability to Influencer Marketing -- Chris Landa (Founder, Transparent Influence)
Chris Landa is the Founder of Transparent Influence, a review platform for influencers and their past branded work. Prior to Transparent Influence, Chris worked at CAA before entering the digital space as an early employee at Machinima, Base79, and YouNow. In this episode, we discuss the early days of MCNs and why their value proposition changed over time. We also talk about ongoing consolidation in both traditional and digital media, live video’s challenge with content moderation, and the increasing convergence of social platforms as they copy each others’ most popular features. Finally, we dive into issues around talent reliability and fake followers that inspired Chris to launch Transparent Influence, and he shares his take on TanaCon and the recent Spotify vs. R. Kelly drama. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
42:34
June 29, 2018
From Enthusiast Niche to Cultural Mainstream: The Gaming Revolution -- Greg Borrud (Co-Founder & CEO, Seismic Games)
Greg Borrud is the Co-Founder & CEO of Seismic Games, an LA-based game studio that develops next generation social games franchises across digital platforms. Prior to Seismic, Greg co-founded Pandemic Studios, which produced several best selling game titles, including ‘Star Wars: Battlefront,’ ‘Mercenaries,’ and ‘Destroy All Humans.’ Greg got his start in the video game industry as a Producer working for Activision producing PC games like ‘Dark Reign’ and ‘Muppet Treasure Island’. In this episode, we discuss the technical and creative changes in the gaming industry over the last 25 years, but note that the most significant shift has been cultural. Gone are the days of the nerdy “loner sitting in the basement” – gaming is now mainstream, social, interactive, and BIG business. Greg advises aspiring game developers to work on multiple titles and avoid getting tied down to a specific platform, and finally, we discuss the future of esports, the appropriate “play pattern” for VR gaming experiences, and voice recognition technology’s impact on the gaming industry. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
40:48
June 18, 2018
Redefining Cultural Perceptions through Media -- Jennifer Perri (VP, Univision Creator Network)
Jennifer Perri is the Vice President of the Univision Creator Network at Univision Communications, which creates engaging content for Hispanic and Latino Americans. Prior to Univision, Jen was an early employee at several defining online video companies, including CurrentTV, Big Frame, and Collective Digital Studio. She has also consulted for a number of large media brands and independently managed digital talent like Jenna Marbles throughout her career. We cover a wide range of topics in this conversation, from Univision’s decision to build rather than buy an MCN to Al Gore’s love of karaoke and the possibilities for blockchain to ensure journalistic integrity. Jen also shares her experience working with early YouTube stars like MystertyGuitarMan, Jenna Marbles, and Tay Zonday to help guide their careers and properly evaluate sponsorship opportunities. And finally, we consider the Internet’s potential to provide women, Hispanics, and other marginalized groups a chance to redefine their identity and perception in media. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
46:44
May 23, 2018
The Music Industry in the 21st Century -- Yannick Luna (Empire Collective)
Yannick Luna is the Founder and CEO of Empire Collective, an influencer network of music, sports, and gaming creators. Earlier in his career, Yannick worked for Atlantic Records, Roc Nation, and Machinima and also launched his own music curation channel to showcase independent artists. In this episode, we discuss the music industry’s slow transition from physical to digital distribution and direct-to-consumer monetization options for emerging artists. We also challenge the public vilification of early MCNs for allegedly pursuing “quantity over quality” by understanding the historical context and incentives that drove their behavior. Finally, we discuss Drake and Ninja’s Fortnite collaboration, and Yannick predicts that influencers will move away from pre-recorded video and focus more on live streaming. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
27:24
May 11, 2018
An Inside Look at Talent Representation -- Scott Fisher (Founder, Select Management Group)
Scott Fisher is the Founder of Select Management Group, an independent management company that represents top digital talent like Gigi Gorgeous, MyLifeAsEva, and Tess Christine. In this episode, Scott offers advice to emerging digital talent, encouraging them to hone their authentic voice and build an audience rather than chasing money and fame. He explains how he helps talent develop a 360 business, which includes live appearances, consumer products, and original productions. One such project is the award-winning documentary “This Is Everything: Gigi Gorgeous,” which Select produced to help bring greater awareness and acceptance to the transgender community. Finally, we divulge some of our unpopular beliefs, from the ineffectiveness of microinfluencers to reservations about Facebook’s ability to create a compelling video platform. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
30:24
April 18, 2018
Hope and Healing Through Media -- Terri Matthews (Founder, Jaden’s Voice)
Terri Matthews is the Founder of Jaden's Voice, a nonprofit organization that serves children and families impacted by autism. Terri is also a serial entrepreneur, motivational speaker, and consultant who specializes in human resources and crisis management. In this episode, we discuss Terri’s entrepreneurial journey and the difference between for-profit businesses and the nonprofit world. She shares her experience as a mother of an autistic child, which inspired her to launch Jaden’s Voice and support other families through advocacy. Terri’s desire to challenge the stigmas around autism and share uplifting stories from her advocacy work motivated her to create On the Spectrum, a show dedicated to bringing hope and healing to those affected by autism. Learn more about On the Spectrum at http://onthespectrum.tv/ and subscribe to the YouTube channel at https://www.youtube.com/OnTheSpectrumTM. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
45:58
April 9, 2018
Betting Big on the Attention Economy –- Arthur Wang (CMO, Super Deluxe)
Arthur Wang is the Chief Marketing Officer of Super Deluxe, a multi-platform entertainment company focused on creative youth. Prior to joining Super Deluxe, Arthur founded a number of startups focused on performance-based marketing before joining CBS Interactive as Vice President of Audience Development and Acquisition. Arthur is an active mentor at Muckerlab, where he offers advice to early stage consumer Internet companies. In this episode, we discuss a few of online video’s inherent challenges: from adapting to constantly changing social algorithms to betting on future monetization opportunities. Arthur shares some of the creative strategies Super Deluxe uses to engage America’s creative youth and underscores the importance of emotional intensity in measuring audience response. Finally, Arthur describes his childhood experiences that have helped shape Super Deluxe’s mission not only to entertain, but to expand awareness of other cultures and perspectives. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
40:23
February 20, 2018
From Net Neutrality to PayTV Resegmentation: Key Themes Impacting Online Video -- Jason Peterson (Chairman, GoDigital Media Group)
Jason Peterson is the Chairman of GoDigital Media Group, a media and technology holding company focused on IP rights management and distribution. Its operating subsidiaries include AdShare (social media monetization for content rights holders), ContentBridge (digital supply chain software provider), Cinq Music (Grammy winning record label), VidaPrimo (Hispanic targeted music video network), Distribber (movie distributor), and Tunnel Post (post production services). In this episode, we discuss sweeping changes in the online video landscape, including Internet Neutrality, the resegmentation of the $287B pay TV business for Internet delivery, and the price gap between ad supported and subscription models. We also trace the convergence of music and video, given “Younger audiences prefer to watch their music,” and Jason offers his thoughts on the future of VEVO and Spotify. Finally, we consider the potential of international markets poised for explosive growth, particularly Latin America, Asia, and the Middle East, which have rising populations and growing broadband penetration. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Paladin, the premier technology provider for next-generation media companies. The Paladin platform automates mission critical functions, from creator management and payments to business intelligence and campaigns. Visit paladinsoftware.com to learn more or request a product demo.
41:17
January 19, 2018
Becoming the Best in the Universe -- George Ouzounian (Author and Internet Personality)
George Ouzounian is a humorist, New York Times best-selling author, and Internet personality best known by the pseudonym Maddox. His website The Best Page in the Universe, YouTube channel The Best Show in the Universe, and podcast The Best Debate in the Universe all feature his satirical, highly opinionated take on a wide variety of topics. In this episode, we discuss the beginnings of George’s writing career and the evolution of his work as an independent content creator. He shares his take on YouTube’s 2017 Adpocalypse and Elsagate scandals, calling creator complaints about YT demonetization “conspiratorial, immature, stupid, and contradictory to what YouTube is as a business.” He also weighs in on the recent controversies surrounding online influencers Jake and Logan Paul, Twitch’s enormous growth potential, and what he views as an environment of “drive-by harassment” on Twitter. Finally, we discuss social media’s impact on the future of politics, surprising moments from 2017, and what to expect from George’s upcoming video game launch. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
51:00
January 16, 2018
Bringing Cartoons to Life: Toonstar Animates Young Audiences -- John Attanasio & Luisa Huang (Co-Founders, Toonstar)
John Attanasio and Luisa Huang are the co-founders of Toonstar, a mobile app that allows creators to live stream as cartoon characters. John and Luisa are veterans of the Hollywood studio system, who prior to Toonstar, spent 15+ years developing franchises for Disney, DreamWorks, and Warner Bros. After discovering a gap in animation programming for teens and tweens, they designed Toonstar as a mobile app for young audiences to easily create and share cartoon content, unencumbered by the expensive and time consuming process of traditional animation. In this episode, we discuss what motivated these traditional media alumni decided to launch a business at the intersection of technology and new media based on their thesis that future entertainment franchises would emerge from the digital ecosystem. We also discuss how to harness live video to create “destination viewing” experiences, new media trends to make content more snackable and interactive, and Disney’s recent acquisition of FOX at a time when traditional media continues to consolidate. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
58:05
January 12, 2018
From Fantasy Football to Professional Gaming: Online Video’s Impact on Sports -- Dave Meltzer (Co-Founder & CEO, Sports 1 Marketing)
Dave Meltzer is the Co-Founder and CEO of Sports 1 Marketing, a sports marketing agency and consultancy started in 2010 with Hall of Fame quarterback Warren Moon. Earlier in his career, Dave was a technology executive at Westlaw, Thomson Reuters, and Accenture, and he helped Samsung launch the world’s first smartphone. Dave is the author of two books, a highly sought keynote speaker, and philanthropist. In this episode, we discuss how the democratization of media is hurting traditional broadcasters like ESPN and why the rise of fantasy sports has led to a greater emphasis on personal branding for athletes over traditional team promotion. We also debate the future of esports and how traditional media monetization approaches can be applied to professional gaming. Finally, Dave explains that after achieving career and financial success in his 20s, he made some big mistakes and lost almost everything. But from that experience, he learned to be kind to his future self and discovered four key principles: gratitude, empathy, accountability, and effective communication. Today, he preaches “compassionate capitalism” by incorporating a charitable cause into everything he does. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
21:56
November 17, 2017
Unifying Asia through Media -- Fred Chong (Co-Founder & CEO, Prodigee Media and WebTVAsia)
Fred Chong is the Co-Founder and CEO of Prodigee Media and WebTVAsia. Fred is an award-winning filmmaker and serial entrepreneur from Malaysia who sold his first venture, mobile ringtone company Hipmobile, to YTL in 2002. He went on to launch Prodigee Media in 2005 to focus on the emerging new media industry and encourage digital content creation in Asia. In this episode, we discuss the differences between Western and Asian media, particularly limited infrastructure which has led many Asian countries to skip entire generations of technology like landline phones and cable TV. Fred explains that 95% of the content WebTVAsia and its creators produce today across their 10 regional markets is in local language, so it has limited export value. However, Fred’s vision is to unify Asia through common formats and media practices, and he also plans to serve the Asian diasporas in the U.S. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
19:48
November 13, 2017
Cultural Divide: The TV vs. Internet Generation -- Cenk Uygur (Founder & CEO, TYT Network)
Cenk Uygur is the founder and host of the world’s largest online news show “The Young Turks” and CEO of the TYT Network. Cenk has had a long career as a political commentator and blogger, having voiced his opinions on CNN, FOX News, Al Jazeera, Sirius Satellite Radio, NPR, and MSNBC. Prior to launching TYT, Cenk was a lawyer, TV writer, and host. In this wide-ranging conversation, we discuss what Cenk calls “the greatest cultural divide […] in this country’s history”: those age 35+ that grew up on TV and Millennials that grew up on the Internet. He predicts that the traditional TV business is heading off a cliff because online video has lower costs, no gatekeepers, and more authentic content. We also debate the future of American politics and the two-party system. Cenk argues it’s no longer about “teams” (blind party affiliation) but rather authentic voices and real policy positions. He advocates for a more progressive Democratic agenda and wants to return power to the people by taking big money out of politics. He offers a bold prediction that a strong progressive candidate like Nina Turner will be the next President. Finally, we learn more about Cenk’s entrepreneurial journey. His father, a poor olive farmer in Turkey, moved his family to New Jersey when Cenk was 8 for their pursuit of the American Dream. Cenk shares how these early experiences shaped him and gave him the persistence to build TYT over the past 15 years. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Paladin, the premier technology provider for next-generation media companies. The Paladin platform automates mission critical functions, from creator management and payments to business intelligence and campaigns. Visit paladinsoftware.com to learn more or request a product demo.
52:19
October 26, 2017
The End of Interruptive Advertising -- Kyle Heller (Co-Founder & CSO, Cinematique)
Kyle Heller is the Co-Founder and Chief Strategy Officer of Cinematique, a technology platform for interactive and shoppable video. Prior to launching Cinematique, Kyle founded online-voting platform Convote and award-winning production company Varient. In this episode, we chronicle Kyle’s journey from filmmaker to tech entrepreneur and discuss interactive video experiences. Kyle points out that the video format hasn’t changed much in the past century, but now that we’re all on connected devices, the future of video will be much more immersive. In an era of ad blockers and short attention spans, native advertising, influencer marketing, and interactive content experiences will replace interrupt-driven advertising. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Mediakix, the leading influencer marketing agency, which connects the world’s top brands with engaged audiences through social media influencers. Their campaigns drive brand awareness, audience engagement, and product sales for brands like Nordstrom, Blue Apron, David Yurman, Hallmark, and more. Visit http://www.mediakix.com to get started with your influencer campaign today.
29:52
September 20, 2017
“Creating This World”: Producing Original Content for Online Video -- Artur Filipowicz (Head of Video Production, Mediakraft)
Artur Filipowicz is the Head of Video Production at Mediakraft Poland, appearing on camera and working behind the scenes to create several original productions. Prior to Mediakraft, Artur worked at the European Student Forum (AEGEE) and Grupa Wirtualna Polska. In this episode, Artur and I discuss the creative side of the online video industry and some of the market challenges intrinsic to Eastern Europe: from low CPMs to difficulty attracting international audiences. Artur shares his experience working in the Middle East – from producing Egyptian tourism videos to teaching deaf students in Qatar how to create their own content and publish to YouTube. Finally, he predicts that premium TV content isn’t going anywhere, just shifting to VOD platforms. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Mediakix, the leading influencer marketing agency, which connects the world’s top brands with engaged audiences through social media influencers. Their campaigns drive brand awareness, audience engagement, and product sales for brands like Nordstrom, Blue Apron, David Yurman, Hallmark, and more. Visit http://www.mediakix.com to get started with your influencer campaign today.
23:37
August 23, 2017
An Inside Look at Social Video Advertising -- Loren Rochelle (Co-Founder & CEO, NOM)
Loren Rochelle is the Co-Founder and CEO of Not Ordinary Media (NOM), which helps advertisers optimize video buys across social media platforms. Prior to launching NOM, Loren was an Account Director at Giant Media and the VP of Accounts at Channel Factory. In this episode, Loren explains the evolution of social video distribution – from the early days of video seeding to today's more transparent and data-driven approach to paid media. We discuss industry challenges like brand safety, the emergence of Snapchat and Musical.ly as new video platforms, and Loren’s predictions about the future growth of live streaming and shoppable video. Finally, she encourages other entrepreneurs to build a strong support network and “be relentless” in pursuing their dreams. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
37:25
August 18, 2017
The Future of Esports: How Online Video Impacts Competitive Gaming (VidCon 2017 Panel)
This is a special live episode that was originally recorded as part of VidCon 2017’s Industry Track. Our guests include: • Steve Arhancet (Co-CEO of Team Liquid) • Michal Blicharz (VP, Pro Gaming at ESL) • Justin Dellario (Director of Esports Programs at Twitch) • Stan Press (Managing Director, Digital and Gaming at Magid Advisors) In this episode, we discuss the growing popularity and commercial success of esports. We examine the differences between competitive gaming and traditional sports, debate the key metrics for measuring audience engagement, and offer suggestions to make esports more accessible to mainstream audiences. Finally, the panelists offer their predictions for the continued evolution of esports: from the growth of franchising and consolidation of professional teams to technological advances and a potential financial bubble. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Paladin, the premier technology provider for next-generation media companies. The Paladin platform automates mission critical functions, from creator management and payments to business intelligence and campaigns. Visit paladinsoftware.com to learn more or request a product demo.
48:57
August 2, 2017
Quantifying Influence: Helping Creators Understand Their Value -- Chad Sahley and Sam Michie (Co-Founders, Social Bluebook)
Chad Sahley and Sam Michie are the Co-Founders of Social Bluebook, a resource to help creators find their brand value and give them a starting point in negotiations. Chad began his career at ABC and then started his own production company, Hieroglyphic Productions. Sam worked in technology sales at Adaptive Computing before transitioning to digital media and entertainment with a job at Maker Studios, where he met Chad. Inspired by their experience at Maker, Chad and Sam decided to launch Social Bluebook to help creators make a living by doing what they love. In this episode, Chad and Sam share Social Bluebook’s mission to empower and inform creators in brand negotiations. We discuss the merits of creating programmatic solutions for influencer marketing and examine the difference between their sell-side (creator focused) marketplace and other buy-side (advertiser focused) exchanges. Chad and Sam explain their decision to pursue Regulation A+ Equity Crowdfunding (a “Reg A” financing), which allows both accredited and non-accredited investors to purchase ownership stakes in the company, at a minimum $500 investment. And finally, they predict that brands will shift from renting to owning audiences while creators will create their own brands and monetize through e-commerce. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.
48:57
July 17, 2017
Online Video in Poland: Lessons from an Expat Entrepreneur -- Ryan Socash (Managing Director, Mediakraft Poland)
Ryan Socash is the Managing Director of Mediakraft Poland, a next-generation media company focused on lifestyle content for young audiences. Prior to joining Mediakraft, Ryan was a successful musician, radio host, and TV personality – sharing his experiences as an American expat in Poland, the country he so affectionately calls “the true romance of my life.” In this episode, we learn about Ryan’s entrée into the media business – from an early start in the music industry to becoming a radio personality, and ultimately being tapped to lead Mediakraft’s expansion into Poland. Attracted by the possibilities YouTube offered as “a platform without a gatekeeper,” Ryan launched a creator network to invest in digital talent. Later, his team created original productions and expanded to other online video platforms, inspired by the work of his professional counterparts in Turkey and Germany. Finally, Ryan predicts that Snapchat will be a short-lived phenomenon in Eastern Europe and highlights the potential of Facebook to serve older audiences. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
51:03
July 8, 2017
An Inside Look at the Japanese Video Market -- Rene Paulesich (Global Alliance Lead, UUUM)
Rene Paulesich is the Global Alliance Lead for UUUM, one of Japan’s leading digital entertainment companies. Prior to joining UUUM, Rene worked in localization for major game publishers Square Enix and Nintendo in Europe, before making his way to Japan to join a small studio where he could be more involved in the game development process. In this episode, Rene and I discuss the Japanese video market and his role in fostering international partnerships for UUUM. Rene offers insight into Japan’s fascination with YouTube and Twitter, though Facebook, live streaming, esports, and SVOD / OTT have yet to garner much popularity like they have in North America and other parts of APAC. Finally, he offers his predictions about the continued growth of influencer marketing, eventual convergence between TV and online video content, and localization technology’s potential to enable a more connected world. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Paladin, the premier technology provider for next-generation media companies. The Paladin platform automates mission critical functions, from creator management and payments to business intelligence and campaigns. Visit paladinsoftware.com to learn more or request a product demo.
52:15
July 2, 2017
From Cinema to SmartTV: Online Video in Southeast Asia -- Kevin Yee (CMO, POPS Worldwide)
Kevin Yee is the Chief Marketing Officer for POPS Worldwide, one of Southeast Asia’s leading digital entertainment companies. Prior to joining POPS, worked at OgilvyOne and CJ CGV, a major Vietnamese cinema. In this episode, Kevin talks about growing up in an entrepreneurial media family and his first experiences connecting to a community as a marketer. We discuss his experience working in the U.S., Singapore, and Vietnam and the explosive growth of video in Southeast Asia. Finally, we learn more about POPS Worldwide’s mission to convey universal truths through content and make video accessible in every village. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content...
27:40
June 16, 2017
An Inside Look at the Korean Video Market -- Jenna Mok (Business Development, Google Play)
Jenna Mok leads business development for Google Play in South Korea, forging entertainment app partnerships and overseeing the Korean launch of Google’s DayDream VR platform. Earlier in her career, Jenna worked in research and financial analysis at Morgan Stanley and Third Bridge before making her way to CJ E&M, Korea’s largest media and entertainment company. During her time at CJ E&M, Jenna was part of the founding team behind DIA TV, Korea’s largest MCN. In this episode, Jenna offers her perspective into the Korean and Chinese media markets, highlighting both the similarities and differences with the Western video world. She explains CJ E&M’s decision to launch its DIA TV creator network and chose to differentiate itself by helping social influencers expand their careers to TV and radio. Finally, she predicts that direct monetization models, VR, and AI will fundamentally change the online video ecosystem over the next few years. Host: James Creech ABOUT THE SHOW All Things Video is a podcast...
40:16
June 7, 2017
Video Marketing Advice from Your Outsourced CMO -- Tony Delmercado (Co-Founder & COO, Hawke Media)
Tony Delmercado is the Co-Founder & COO of Hawke Media, an LA-based month-to-month marketing agency. Prior to Hawke, Tony explored several different careers and entrepreneurial ventures – from selling his local lawn-mowing business at age 17 and pursuing architecture to managing a nonprofit and aiming to reinvent the music business. In this episode, we discuss what makes a successful marketer and how brands can harness the power of online video to tell their story. Tony shares his belief that quantity and quality are not mutually exclusive, explains the evolution of the e-commerce industry, and comments on the fact that video platforms and audiences are simultaneously pushing for longer content experiences and shorter ad formats. Finally, Tony offers predictions about the future of shoppable video, augmented reality (AR) revolutionizing the retail shopping experience, and advancements to multi-touch attribution for online marketers. Host: James Creech ABOUT THE SHOW All Things Video is a podcast...
33:45
May 25, 2017
The Universal Language of Storytelling -- Doug Greiff (Co-Founder, MiTú)
Doug Greiff is the Co-Founder of MiTú, a digital media company that brings a Latino POV to mainstream entertainment. Prior to MiTú, Doug worked at VH1 and then spent 10 years at Nickelodeon, primarily in program development. He and his wife Beatriz Acevedo started a production company for Latino content in 2001 – beginning a journey that culminated in the launch of MiTú in early 2012. In this episode, we discuss the universal language of storytelling and how Latino content is quickly becoming mainstream. Doug shares his experience transitioning from traditional entertainment to the world of digital media and the many lessons learned along the way: differences in story pacing, how to create binge-watch programming, and casting digital influencers to help with promotion. Finally, we explore MiTú’s decision to focus on U.S. Hispanics and adopt a digital publisher strategy, building a brand and creating original content for that audience. Host: James Creech ABOUT THE SHOW All Things Video is a podcast...
41:58
March 16, 2017
Feeding Fans Where They Like to Eat –- Matthew Levin (Co-Founder & CEO, Donut Media)
Matthew Levin is the Co-Founder and CEO of Donut Media, a next-generation media company for millennial car enthusiasts. Prior to Donut, Matt served as Head of Product at AwesomenessTV and as a Product Manager at software development firm Originate. In this episode, we discuss Matt’s film and product roots, which inform his “Get Things Done” and analytical mindset. We review the historical evolution of media, debate the causes of “platform death” (i.e. Myspace and Vine), and assess what digital media companies can learn from the traditional media playbook. Finally, we consider the media company of the future, and Matt reminds us that “If you’re not in the business of getting to the next thing first, you’re in the business of going out of business.” Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks...
46:28
March 12, 2017
How YouTube and Twitter Brought Sports Fandom Online -- Josh Grunberg (Head of Community Development and Growth, Whistle Sports)
Josh Grunberg is the Head of Community Development and Growth at Whistle Sports. Prior to joining Whistle, Josh worked in TV production for TSN, ESPN, and the Vancouver Canucks, where he first began experimenting with online video by posting hockey highlights to YouTube and promoting them via Twitter. In this episode, we discuss programming and audience development strategies for sports content and what’s coming next for Whistle after closing their Series C funding. Josh also conveys his excitement for YouTube Red, Facebook, Amazon, and Spotify, which he believes will be the most successful digital players given their large existing audiences and billing relationships. And finally, we debate the power of the bundle as these media conglomerates and telecoms go head to head for advertiser dollars and audience attention. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders...
17:37
February 8, 2017
Booked! Casting with Social Video Stars -- Tanya Bershadsky (Founder, Casting Influence)
Tanya Bershadsky is an Emmy-nominated new media producer, writer, and talent whisperer. She is the Founder of Casting Influence, a talent strategy and casting company for online influencers that has worked with Larry King, DanceOn, New Form Digital, Disney, and DEFY Media. In this episode, Tanya explains how she first discovered YouTube as a content creator and forged friendships with many of the platform’s early stars. She offers thoughts on why Vine failed, why Facebook is taking over, and why the world needs more puppy parties. And finally, we get into how traditional media is approaching online video and the best advice Tanya’s ever received from our new President Donald Trump. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues...
24:15
February 3, 2017
Social Commerce in a Connected World -– Brian Nickerson (Co-Founder & CEO, MagicLinks)
Brian Nickerson is the Co-Founder and CEO of MagicLinks, an affiliate marketing tool that helps content creators add product links to their videos. Prior to starting MagicLinks, Brian worked at Yahoo! and Internet Brands before setting out on his own to launch Chippmunk, an online savings search engine designed to reinvent the world of couponing. In this episode, we discuss a number of technical challenges related to affiliate marketing, including multi-touch attribution, cookie duration, and fraud prevention. Brian shares how MagicLinks approached the chicken and egg problem of building a two-sided marketplace by starting small and focusing on a few key verticals, and he offers his predictions for online video in 2017. Finally, Brian encourages hopeful entrepreneurs to search for burning problems and care more about making a mark on the world than making money. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video...
34:41
January 26, 2017
“YouTube Isn’t Going Away” -- Roarke Boes (Dir. of Content Management, Omnia Media)
Roarke Boes is the Director of Content Management at Omnia Media, an MCN focused on gaming, music, and women’s lifestyle creators. Prior to Omnia, Roarke worked in digital rights management at Fullscreen and Zefr. In this episode, we discuss several recent YouTube policy changes and the community’s reaction. Roarke also shares his experience during the early days of Omnia Media and what’s changed since the Blue Ant Media acquisition. And finally, we delve into Roarke’s love of hockey, the origins of his unique Irish name, and his wife’s ambitions to bring YouTube fame to his cat Tucker. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of...
47:31
January 23, 2017
Going Direct to the Consumer: Helping Digital Talent Build Businesses –- Dan Weinstein (Co-Founder & President, Studio71)
Dan Weinstein is the Co-Founder and President of Studio71 (formerly Collective Digital Studio). He began his career at United Talent Agency before trying his hand at the production business and ultimately becoming fascinated by digital media. In 2007, he and three partners launched Collective Digital Studio to focus on discovering and developing digital talent. German broadcaster ProSieben acquired a majority stake in the company in July 2015 and is now helping to expand the business internationally. This episode is packed with stories – from financing and producing Katt Williams’s first comedy special to creating one of the first feature films around a YouTube star. Both of these projects, Dan says, reflect the organizing thesis of Collective Digital Studio: that they could create a direct relationship between artist and consumer, leveraging data to inform the content creation and distribution strategy. He explains the decision to scale individual talents rather than pursue scaled channel aggregation...
48:54
December 19, 2016
“YouTube, Snapchat, and Instagram Are the New MTV” –- Evan Asano (Founder & CEO, Mediakix)
Evan Asano is the Founder and CEO of Mediakix, an influencer marketing agency that connects the world’s top brands with video creators and social media influencers. Evan got his start in digital media at BermanBraun and then worked in business development at Revision3, one of the earliest YouTube networks which Discovery Communications acquired in May 2012. In this episode, Evan explains the challenges that characterized the early days of online video, from low CPMs and difficulty moving audience off platform to learning which content formats performed well on YouTube. He also shares his perception of influencer marketing platforms and comments on Google’s recent acquisition of Famebit, saying there’s a place for both high-touch agency deals and programmatic activations. According to Evan, influencer marketing is here to stay because younger audiences aren’t watching TV and the growing popularity of ad blockers makes other online advertising less effective. Host: James Creech ABOUT THE SHOW All Things...
34:26
December 6, 2016
Doing Good at Scale –- Amber J. Lawson (CEO, Good Amplified)
Amber J. Lawson is the Founder and CEO of Good Amplified, the world’s first multi-channel network dedicated to helping nonprofits through online video. Amber J. began her entertainment career as a performer and later as a television executive, working at National Lampoon, Mania TV, and AOL. She is the co-founder of Comedy Gives Back, a 24-hour comedy event that raises money for good causes, and has been the recipient of numerous digital, entrepreneurship, and social enterprise awards over the years. In this episode, Amber J. shares her social mission to achieve “world domination for good” by helping nonprofits harness the power of online video. Good Amplified supports nonprofits like Make A Wish, AHF, and Conservation International with YouTube content strategy, channel management, and influencer campaigns so they can connect with their audience and share compelling stories. Amber J. also recounts her early TV and digital media experience, from creating a TV project with Madonna to launching the popular...
52:40
November 24, 2016
Hot Takes with a Digital Media Maven -- Jocelyn Johnson (Founder, Videoink)
Jocelyn Johnson is the Founder of VideoInk, a leading digital video trade publication. Videoink provides breaking news, industry analysis, and coverage of key online video deal makers. In this episode, Jocelyn outlines her vision for VideoInk as a forum for honest analysis of the online video industry. She recounts how mentors encouraged her to branch out from being a PR staffer in Hollywood to an entrepreneur in the digital video PR space -- a path that ultimately inspired her to launch VideoInk. From AVOD and SVOD to adtech and digital rights management, she shares candid views on the direction of the industry and how it must evolve to compete on the same level as traditional entertainment. Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates...
59:39
October 10, 2016
Scares Speak No Language -- Jack Davis (Founder & CEO, CryptTV)
Jack Davis is the Founder & CEO of CryptTV, a digital media company and horror lifestyle brand that creates and distributes dark, edgy, and scary video content on Facebook and across its family of publisher sites. Jack launched CryptTV in 2015 with horror icon Eli Roth, and it is now the fastest growing leader in digital scares. In this episode, Jack shares his experience working with horror legends Eli Roth and Jason Blum and building a niche digital content company that would be audience-supported rather than a brand-supported business. We talk about Crypt’s decision to launch on Facebook, its strategies for cultivating an audience on social platforms, and the challenges of startups, which Jack summarizes by reminding entrepreneurs, “No one is coming to save you.” Finally, we discuss the $7B annual Halloween industry and the international appeal of horror content -- after all, “Scares speak no language.” Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to...
30:55
September 28, 2016
Betting Big on Virtual Reality -- Neil Mandt (Founder & CEO, Mandt VR)
Neil Mandt is the Founder and CEO of Mandt VR, a media company specializing in serialized immersive video content. Neil is a Hollywood producer who has worked in both TV (Jim Rome Is Burning, Destination Truth) and motion pictures (Million Dollar Arm, Hijacking Hollywood). In this episode, Neil explains how he got his start in entertainment as an ABC news producer covering the O.J. Simpson trial. He then maxed out his credit cards to produce his first feature film – a gamble that ultimately paid off, as Neil has enjoyed a successful Hollywood career. Neil believes “A lot of life is timing,” so he’s now betting big again on virtual reality as a medium for richer entertainment experiences and deeper personal connection. Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in...
44:43
September 25, 2016
Bridging the Gap Between Traditional & Digital Media -- Curt Marvis (Co-Founder & President, The Qyou)
Curt Marvis is the Co-Founder and President at the Qyou, an international linear broadcast channel for PayTV providers that curates and packages the best of digital video 24/7. Prior to the Qyou, Curt co-founded OTT platform CinemaNow, which was acquired by Sonic Solutions, and then served as the President of Digital at Lionsgate. In this episode, Curt shares his experience producing and selling his first TV documentary at age 17, launching several businesses (The Company, Powerhouse Entertainment, CinemaNow), shooting MTV music videos with Madonna, and competing with Mark Cuban. We also discuss the SVOD phenomenon, the collapse of content windows, and the future evolution of the MCN business model. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the...
52:18
September 23, 2016
Audience Building and YouTube Growth Hacking -- Matt Gielen (Founder, Little Monster)
Matt Gielen is the Founder of Little Monster, a digital consultancy that helps brands and media companies grow online audiences and promote video content. As the former VP of Programming & Audience Development at Frederator Networks, Matt led content strategy and audience growth initiatives for the animation MCN’s O&O channels and creator network. Prior to Frederator, Matt produced and self-distributed a feature film with his brother and was an early employee at Driver Digital. In this episode, Matt draws on his vast online video experience to share audience development insights and strategies. We explain how to mimic tactics of top creators in producing and optimizing video content, the importance of watchtime as the “ultimate currency” among viewers and video platforms, and how view velocity impacts lifetime performance and search ranking on YouTube. Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online...
51:01
September 12, 2016
Silicon Beachfest Presents: All Things Video Live!
This special live episode was recorded on August 22, 2016 as part of a Silicon Beachfest panel with four distinguished guests: Erick Brownstein -- Partner & Chief Strategy Officer, Shareability Luisa Huang -- Co-Founder, Feldspar Ventures Phil Ranta -- COO U.S., Studio71 Shauna Miller -- Director of Programming, Kin Community Our conversation focused on the future of the online video industry, highlighting the differences between what the panelists see as short-term fads (click-bait content, undifferentiated influencer marketing platforms, and short-form content SVOD services) and lasting trends (live streaming, immersive video, and branded content as a vehicle for storytelling). We also discuss what traditional and digital players can learn from one another, successful online video business models of the future, and content strategies for brand marketers. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video...
1:05:18
September 11, 2016
August 2016 AMA: Your Questions Answered!
This special episode answers questions submitted by our listeners. We cover everything from the YouTube Is Over Party and Twitter's video monetization announcement to underserved online video verticals and the future of content, platforms, and technology in digital video. If you have additional questions or feedback about the show, please email us at allthingsvideopodcast@gmail.com. We want to hear from you! Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital...
13:13
September 4, 2016
Online Video in the Middle East: The World's Fifth Largest Language Market
This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode examines the online video market in the Middle East, focusing on major MCNs Diwan, UTURN, Kharabeesh, Digisay, and Bloom. MENA is a high-growth region for online video, especially given the large number of Arabic speakers globally. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to...
03:34
August 31, 2016
Online Video in Southeast Asia: Four New Tigers Emerge
This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin People speak of the Four Tigers (Hong Kong, Singapore, South Korea, and Taiwan), which were the first Asian countries to industrialize and thus grew quickly from the 1960s through the 1990s. Today, there is a new group of tigers embracing and charting the course of the media revolution: South Korea, Vietnam, Thailand, and Indonesia. This episode explores the online video market in Southeast Asia, examining major MCNs Yeah1, POPS, Thoughtful Media, DIA.TV, and Treasure Hunter. Southeast Asia is one of the fastest growing online video markets, offering tremendous opportunity for those willing to make an early investment in the region. Host: James...
05:06
August 30, 2016
Legal Issues Impacting Online Video -- Tracey Freed (Founder, Freed Law) & Shaun Spalding (IP Attorney)
Tracey Freed is the Founder of Freed Law and an Adjunct Professor at LMU’s law program. Prior to setting up her own shop to focus on digital media, entertainment and technology transactions, Tracey was a Partner at DME Law and served as Assistant General Counsel for Digital Networks at Sony Pictures. Shaun Spalding is an independent entertainment and intellectual property lawyer, who represents some of the most popular YouTube creators in the world. He is actively involved in non-profit work, serving as an advisory board member for New Media Rights and as a mentor for the Rising Arts Leaders program. In this episode, Shaun and Tracey highlight some of the key legal issues impacting the online video space, including intellectual property rights, consumer privacy, and FTC compliance for sponsored content. We discuss how the industry has evolved since the Digital Millennium Copyright Act (DMCA) was passed back in 1996 and how the growth of new platforms effects creators and media companies alike. Host:...
51:17
August 30, 2016
All Things Video News: Streamy Awards, YouTube Policy Changes, & Instagram vs. Snapchat
In our second All Things Video News episode, we discuss the Streamy Awards and their growing importance in both digital and traditional media circles. We also debate upcoming YouTube policy changes allowing creators to unlink from their MCN and examine Instagram's recent Stories feature release, directly copied from Snapchat. Hosts: Luke Wang & Jackie Koppell ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOSTS Luke Wang is a...
27:20
August 29, 2016
Online Video in Latin American: Accent Is No Longer an Issue
This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode explores the online video market in Latin America, highlighting key MCNs 2btube, FAV! Network, Farolatino, and Pongalo. Latin America is home to 627M people (roughly 8.5%) of the global population and is dominated by Spanish, the second most prevalent native language in the world. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of...
04:57
August 28, 2016
Online Video in Turkey: Gateway to the Middle East
This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode explores the online video market in Turkey, highlighting key MCNs Dogus Digital, ILS Vision, Muse Media, and Wediacorp. Turkey has a rapidly growing creator population and high levels of video consumption. And given its geographic proximity, Turkey is strategically important to many media companies as a gateway to the Middle East and Eastern Europe. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in...
03:47
August 27, 2016
Online Video in India: A Mobile-First Market
This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode examines the Indian video market, including major MCNs Culture Machine, Ping Networks, Nirvana Digital (now part of Zealot Networks), YoBoHo (now part of BroadbandTV), and Sooperfly. Given India's large population and high density of English speakers, we can expect continued growth in video consumption and content creation in the region. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates...
04:34
August 25, 2016
A Recipe for Explosive Social Content -- Erick Brownstein (Chief Strategy Officer, Shareability)
Erick Brownstein is a Partner & Chief Strategy Officer at Shareability, an explosive content factory that makes compelling branded content. Prior to Shareability, Erick founded The New Agency to help brands think big and successfully navigate the digital world. He has also served as the SVP, Sales & Marketing at Channel Factory, Executive Director of Social Media Week LA, and SVP Media Strategy & Innovation at Patriarch Partners. In this episode, Erick explains how brands can leverage online video to connect with their audience and create a lasting impact. We discuss differences between traditional and digital media, the trend toward more brands acting as publishers, and opportunities for direct response (DR) marketing through online video. Erick also offers a quick primer on quantum storytelling, encouraging brands to create content around existing audience conversations. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the...
46:44
August 25, 2016
Online Video Behind the Great Firewall of China
This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin In this episode, we take a look at the Chinese video market, which is much more fragmented than that in the U.S. and many other parts of the world, in large part because YouTube is not available in China. Instead, there are about dozen video platforms competing for audience attention, the largest of which include Iquiyi, Youku, Tencent Video, LeEco, and Meipai. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in...
08:20
August 24, 2016
MCN 3.0: Multi-Platform Expansion & SVOD (2016 - Present)
This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This is the final episode in a four-part history of MCNs. In today's environment (a period we call MCN 3.0), audiences and brands expect creators to have a presence across all social platforms. Emerging networks representative of this period include 3BlackDot, All Def Digital, ICON, and Revelmode, all of which represent creators across YouTube, Facebook, Twitter, and Instagram and are producing original content for O&O properties and SVOD services. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives,...
11:45
August 23, 2016