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All About Content

All About Content

By Sorab Ghaswalla
This podcast is around a weekly newsletter, All About Content. It looks at content from all 6 sides of the prism, including from the point of view of the provider and the receiver. What this newsletter's not about: it's not about writing fiction, it's not about grammar lessons. It's about content trends, it's about developments from the crossroads of content, marketing and technology.
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COVID-19 Is Right Time For Interactive Content: Ask Whatifi
The new normal, living and managing a business through a pandemic, has digital marketers in a tizzy today. There’s no rule book for this one, nor experience to fall back on. I would think with the lockdown and work from home becoming the norm, now is a good time as any to use interactive content to engage with your leads or customers.
June 13, 2020
And The Winner Of The Debate On “Snackable” Versus Long-form Content Is….
Snackable content may not be what the content purist ordered but brand managers can use it as an appetizer to pique the interest of their audience. In this week's All About Content, listen to the on-going debate on snackable content, often dubbed as the "junk food of marketing"., versus long-form content. #content #allaboutcontent #marketing#digitalmarketing #SEO #socialmedia #contentstrategy #snackablecontent#ConTech Please do subscribe to this podcast & also the newsletter All About Content.
June 5, 2020
How COVID-19 Killed The Webinar: Content And Its Marketing In The Time Of The Virus
Marketers and brand owners often ask me in today’s time of the COVID-19 pandemic: do we need to change our messaging? When they hear the affirmative reply, the next, inevitable question is: how? Here are some lessons learned in the first months of the virus.
May 22, 2020
Automatic Content Recognition Tech Is Disrupting Industry
Chances are subscribers of this newsletter may have never heard of automatic content recognition (ACR) technology. No problem. That’s why you have signed up for All About Content — the newsletter that brings you developments from the crossroads of content, digital marketing and technology. So today, let’s catch up with what is ACR, and its various consumer-facing applications. A heads up, this edition of the newsletter is all about how content is consumed rather than created.
May 15, 2020
Three Skills For Content Creators To Pick Up In COVID-19
In these times of the pandemic when most are in a lockdown mode, where clients have vanished and when an hour feels like 24, it is but natural to be in a blue funk. That’s one way of going through this phase of life. The other is to use the time to upskill. Based on some spot research, some trend-spotting, and some talk with a few content clients, I’ve come up with a list of the top 3 skills you can pick up as a content developer during the pandemic. When you emerge on the other side, you will be a well-rounded content professional.
May 8, 2020
Of Title Generators, Headline Analyzers And Other Content Tools
Old timers can vouch for this — there’s no shortcut to developing quality content. As a content creator, you have only your skills and talent to rely on. Despite the advent of technology, the star will always be the human content developer.
May 2, 2020
Ephemeral Content And Its Rising Use In Marketing - March 2020 podcast
In this podcast, I talk of "disappearing" content, which is a type of short-term messaging that's now gaining traction, especially among digital marketers. 
May 2, 2020