Skip to main content
Think Like a Brand, Not a Bank

Think Like a Brand, Not a Bank

By Allison Netzer
This is a short, 5 episode series about the book, Think Like a Brand, Not a Bank.

In the podcast we ask thought makers for their unique perspective on applying the book principles day-to-day.

More on the book at
Listen on Spotify
Where to listen
Apple Podcasts Logo

Apple Podcasts

Spotify Logo


The Liz (M) Episode
Meet Liz Lancaster McIntyre, the Director of Social Media and PR at Renasant Bank AND creator of Rise with Renasant.   She is also a participant of the American Banking Association (ABA) Bank Marketing School and a (relatively) new Texan. For more on Liz, click here. For more on the book, Think Like a Brand, Not a Bank, click here.
September 22, 2022
The Jordan Episode
In this episode, I am joined by Jordan George, currently Head of Client Solutions at Curium US.   He is also an internationally recognized speaker with deep experience in financial services and beyond.   For more on Jordan, go here: For more on the book, Think Like a Brand, Not a Bank, go here:
September 12, 2022
The Billee Episode
Keeping the bar sky high with my next guest, Billee Howard.   Billee is the Founder and CEO of BRANDthrō, Author of WE-Commerce, a former IBM Futurist, regular Forbes columnist and, most recently an Executive Board member at Fast Company. For more on Billee, click here. To check out her book, WE-Commerce, click here.
August 30, 2022
The Aleda Episode
I am starting with the bar high with my first guest, Aleda De Maria.   Aleda is the Executive Vice President of Consumer Banking and Operations at People’s Bank out of Holyoke, Massachusetts and an award winning leader, accomplished speaker and all around inspiring person. She'll answer 5 questions about the recently published book, Think Like a Brand, Not a Bank, including how she is putting the principles into practice. For more on Aleda, click here. To leave a question or comment, click here.
August 24, 2022