All the Social Ladies
By Likeable Media
Conversations with women “who run the world.” After a successful inaugural season hosting Carrie Kerpen’s widely loved podcast, All the Social Ladies, Jenn Burgess and Michelle Greenbaum are excited to kick off Season 6!
Together, they interview the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way.
Together, they interview the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way.
Show #276 - Jordan Salcito of RAMONA
This week, we're cheersing to the end of the season (and end of 2021) with Jordan Salcito, Founder and CEO of RAMONA! Jordan tells us about how she serendipitously stumbled into the wine industry, and we chat about why better-for-you ingredients help her spritzes stand out. ✨ Wanna try 'em yourself? Use code SOCIALLADIES15 at checkout for 15% off!
December 22, 2021
Show #275 - Brittany Rice of FX Networks
Ever wonder if your favorite celebrity runs their own social media accounts? The person behind them might actually have been today’s guest. Today, we talk to Brittany Rice, who after spending years on the agency side working with A-list talent, billion-dollar brands, and top TV streamers has taken on a new role at FX Networks—and she tell us all about it!
December 15, 2021
Show #274 - Kate Winick of Peloton Interactive
Today, we have the perfect podcast to get you through your scenic ride. In addition to sharing her amazing career journey, Kate Winick, Director of Social Media at Peloton Interactive, joins us to talk about the instructors’ rise to social media stardom, launching a new channel like TikTok, and her favorite Peloton campaign to date.
December 08, 2021
Show #273 - Maria Dabrowski of The Aspen Group
Today, we speak to Maria Dabrowski, Director of Social at The Aspen Group, about the lessons she learned during her 9-year stint at Redbox and how she’s applied them to her current role in healthcare. Maria shares why it’s so rewarding to work in an industry that’s helping others, and we go all-in on why relationship building—whether it’s between client and agency or doctor and patient—is so important to social media success.
December 01, 2021
Show #272 - Zaria Parvez of Duolingo
To jump right back into season six, we speak with Zaria Parvez of Duolingo—who just months into her career helped grow the brand’s channel to 1.7M followers (and counting!). Hear about the strategy behind Duo’s spicy personality, and learn the secrets to success when it comes to hopping on trends, building relationships in the comments, and going after Dua Lipa’s heart.
November 24, 2021
Show #271 - Kassidy Silva of TIME
Today, we nerd out with Kassidy Silva, Senior Manager, Social Strategy at Time, about creating content that’s simply meant to be enjoyed on social—without any other expectations. Hear about Kassidy’s favorite projects to date, from branded partnerships to “TimeTok”, and why establishing trust with advertisers has been essential to doing her best work.
July 21, 2021
Show #270 - Carrie Strehlau of St. Jude Children’s Research Hospital
While we hope nobody ever has to walk through the doors of St. Jude (unless you want to work there, of course), it’s important to acknowledge and understand the work going on behind them—that’s where Carrie Strehlau of comes in. Today, we talk to Carrie about how she uses the St. Jude Children’s Research Hospital channels to tell powerful stories and increase recognition of the experts making scientific breakthroughs.
July 14, 2021
Show #269 - Agnes Kozera of Podcorn
Today, we talk to Agnes Kozera about her entrepreneurial experience building businesses that help influencers connect with advertisers. She started with FameBit, which helped YouTube stars and brands collaborate, and now she’s all-in on audio with Podcorn. Hear about how she’s helping podcasters monetize, why it’s so important for authentic personalities to represent brands, and what she thinks is next in the “social audio” industry.
July 07, 2021
Show #268 - Heather Brinckerhoff of Magnolia
If you know Chip and Joanna Gaines, you know Magnolia—now get to know Heather Brinckerhoff, the brand’s Director of Social Media! 🏠 Hear about Heather’s mission to bring love, positivity, and kindness into the world through content, her plans for the newly launched Magnolia Network channel, and (of course) the most-loved Magnolia product in her home.
June 30, 2021
Show #267 - Rebecca Fogg of Escape Hospitality
If you’re seeking inspiration for your first post-pandemic vacation then stop scrolling—because today, we take a trip to the Catskills with Rebecca Fogg of Escape Hospitality! Hear about her career journey, how she works and connects with influencers in the community, and how her ever-changing environment keeps her constantly inspired.
June 23, 2021
Show #266 - Beatrice Dixon of The Honey Pot Company
After suffering from bacterial vaginosis for eight months, Beatrice Dixon’s grandmother appeared to her in a dream with a list of ingredients. Today, she tells us how she turned that list into a business, The Honey Pot Company, a plant-derived vaginal wellness line. We chat about how Beatrice’s creativity flows through her products and how being a business owner has taught her that anything that can happen… will happen.
June 16, 2021
Show #265 - Keara Spicer of TUSHY
The bidet business has been booming since the Great Toilet Paper Scare of 2020™, and with Keara Spicer on board, TUSHY’s Head of Social and Community Management, the brand has committed to connecting with its growing community by creating content they *actually* want to share. Hear about how their unapologetic persona comes through on social media via memes, trends, and humorous (albeit often polarizing) campaigns.
June 09, 2021
Show #264 - Ashley Singh of Build-A-Bear
Similar to Build-A-Bear’s approach to social, there’s something for everyone in this episode—whether you have fond memories from growing up, you’re planning your next date night, or you’re a loyal fan to this day. In our interview, Digital Marketing Associate Ashley Singh tells us about the ways she and her team strive to resonate with all types of audiences on social, and how emerging platforms like TikTok have shown them just how far brand love can travel.
June 02, 2021
Show #263 - Maddie Spivek of Fender
People typically think of social as a sound-off world, but when you’re a beloved brand like Fender, audio is king. Today, we speak with Social Media Specialist Maddie Spivek about producing content for a community of creatives, what Fender Play did last year when EVERYONE was looking for a new hobby, and (bonus!) she tells us the first show she wants to see post-pandemic.
May 26, 2021
Show #262 - Rita Razalan of Tend
If you live in NYC, we’re willing to bet you’ve heard of Tend, the Instagram-worthy dental studios transforming the typical healthcare experience. 📷🦷 Today, we have a conversation with Director of Growth Rita Razalan about the ways they’re using social media to put potential patients at ease (yes, it’s okay to drink coffee) and why people should be just as excited about their oral health routine as they are about their skincare routine.
May 19, 2021
Show #261 - Kate Wauck of Wealthfront
In an industry that’s been purposely positioned to be confusing, Vice President of Communications Kate Wauck of Wealthfront is making money more accessible. Today, we hear her perspective on all the financial “advice” videos taking over TikTok, what her team is doing to tap in influencers as educators, and how bite-sized social content can be used to teach BIG lessons.
May 12, 2021
Show #260 - Kim Pham of Omsom
Growing up, Kim and Vanessa Pham never felt seen by the “ethnic aisle” in mainstream grocery stores—so in effort to reclaim and celebrate the multitude of Asian flavors and Asian stories, they started Omsom. Hear about their proud, loud, and unapologetic brand identity, how it translates to social media, and why rebellion is core to everything they do.
May 05, 2021
Show #259 - Taylor Winchell of Princess Cruises
In 2020, professionals like Taylor Winchell, Social Media Specialist at Princess Cruises, went from digital storytellers to communication frontline workers almost overnight. On today’s episode, hear how her team used proactive and reactive responses to keep their community updated in a crisis—and because we’re all excited to get back on board, we also chat about post-pandemic travel plans (Alaska, anyone?) and reminisce on some of Taylor’s favorite Princess Cruises content to date.
April 28, 2021
Show #258 - Azora Zoe Paknad of Goldune
To get everyone pumped for Earth Day, we chatted with the founder of sustainable commerce brand Goldune! Hear from Azora Zoe Paknad about how the lack of representation, fun, or inclusivity in the sustainable shopping landscape drove her to start the business (mid-pandemic!), and get some quick tips for making more informed shopping decisions and staying involved in the fight against climate change.
April 21, 2021
Show #257 - Bryna Corcoran of Lyft
On today’s season six premiere, we go for a spin with Bryna Corcoran, Director of Social Media at Lyft! Not only does she share the thinking behind some of the brand’s recent campaigns (like helping your loved ones get to their vaccination appointments), but Bryna also tells us the lessons she’s learned from building social teams from scratch, and we collectively cringe over three dirty words we all hate to hear: *whispers* cutdowns for social.
April 14, 2021
Show #256 - Megan Darmody of UrbanStems
On today’s season finale, we discuss the “modern floral experience” with Director of Press & Partnerships Megan Darmody of UrbanStems! She tells us about the state of the industry, how gifting behaviors have changed since the pandemic (self-sending, anyone?), and why brands shouldn’t be selfish when it comes to sharing the spotlight.
December 16, 2020
Show #255 - Dominique Brown of The Class
There was no way for The Class to predict the boom of the virtual fitness industry when it launched its Digital Studio in 2019. And with the combined effects of the pandemic and a global community of ambassadors, the brand is experiencing massive growth. Today’s guest, Director of Marketing Dominique Brown, tells us about how she uses her experience as a passionate student of The Class to help inform her marketing strategies, how she taps into other students to inspire content, and what it’s been like to work (and work out) from home.
December 09, 2020
Show #254 - Sarah Halverson
Wonder what it’s like to live that freelance life? Today, Freelance Creative Director Sarah Halverson tells us about the beauty of choosing her own projects, the flexibility of saying no, and the ways experiences keep her inspired. Before COVID, that meant art exhibits and city tours. Now? Arts and crafts projects with her daughter are inspiring her latest work for Great Wolf Lodge.
December 02, 2020
Show #253 - Bridget Benjamin of Scholastic
Remember how excited you were when the Scholastic Book Fair came to your school? Today, we chat with Director of Social Media and Special Projects Bridget Benjamin about what Scholastic has been up to since we were kids, and she tells us about the AMAZING Instagram channel she helped launch this year to help parents and teachers navigate life’s big questions.
November 25, 2020
Show #252 - Alyssa Petersel of MyWellbeing
We use matchmaking tech to help find compatible partners, why not do the same for therapists? On today’s episode, we hear the origin story of MyWellbeing, but we also have the privilege of getting Founder & CEO Alyssa Petersel’s perspective on how social media impacts our mental health. Hear how she balances setting boundaries with her screen time while also using the platforms to destigmatize the conversation and make advice more accessible.
November 18, 2020
Show #251 - Bri Foster of Pinterest
Ever stop to think about how the networks manage their own social channels? Today, we have an amazing convo with Bri Foster, social media editor at Pinterest, about how she and her team use trending searches to create their own content (like a Black-owned business Pinterest Shop!), how she deals with the pressure of being constantly tuned into the internet, and all the fun things she’s taught herself from Pinterest during quarantine.
November 11, 2020
Show #250 - Ayeshah Abuelhiga of Mason Dixie Foods
After Ayeshah’s pop-up restaurant consistently sold out of biscuits, she started freezing and selling the dough to keep up with demand—and before she knew it, Mason Dixie’s biscuits were selling out at Whole Foods, too. Hear more about the company’s incredible origin story, what Ayeshah is doing to connect with her customers on social, and how she’s advocating for members of the BIPOC foodie community through her latest endeavor: Project Potluck.
October 28, 2020
Show #249 - Iva Pawling of Richer Poorer
Are you wearing sweats right now? We’re guessing the answer is yes. The pandemic has changed the way many of us are approaching our daily wardrobes, but Richer Poorer has been designing “loungewear for anywhere” for 10 years. Today, we talk to Co-Founder and CEO Iva Pawling about the growth of the business since March and how staples like boxer briefs, bralettes, and stylish fleece are delivering confidence to people in comfort.
October 21, 2020
Show #248 - Kiku Chaudhuri of Shaz + Kiks
Beauty rituals have always been an important part of Kiku’s life—some of her fondest memories are the summers she spent in India learning Ayurvedic practices from her grandmother. Today, we talk to Kiku about how she and her sister are bringing generations of tradition to the West with Shaz + Kiks hair products. First up? A scalp + hair prewash. Listen to hear how they’re using social to get the word out and why you should be adding it to your routine.
October 14, 2020
Show #247 - Kat Hantas of 21 Seeds Tequila
When her doctor told her to switch from wine to blanco tequila, Kat Hantas started making her own: a simple cucumber jalapeño infusion meant to make sipping lighter and brighter. But after noticing a lot of her girlfriends were also making the change, she took a look at the male-dominated tequila aisle and thought, “Maybe there’s a business here.” Hear the full 21 Seeds origin story on today’s episode!
October 07, 2020
Show #246 - Carrie SiuButt of Simple Health
In the wake of Ruth Bader Ginsberg’s death, access to birth control is on our minds—but it’s on Carrie SiuButt’s agenda. As a woman of color with a disability, access has always been a barrier in her life, but as CEO of reproductive health company Simple Health, Carrie is dedicated to dismantling the barriers within our system and empowering women to take control. Hear how Carrie has become a leader through crisis (hello, she started as CEO in February), and how she’s using her platform to be bigger than birth control.
September 30, 2020
Show #245 - Claire Knebl of Ritual
Trendy food pics, cute fuzzy animals, ultra-relatable memes... No, it’s not your best friend’s Instagram page, but it might as well be. Today, we talk to Senior Director of Marketing at Ritual Claire Knebl about how the vitamin brand connects with customers through content that’s important to them, and how she’s found her passion elevating everyday products and making them as accessible as possible.
August 12, 2020
Show #244 - Laura Holzwasser of Chewy
If you read content from bloggers or online publishers, you probably interact with affiliate marketing every day, but you might not understand how it works—or even that it exists. Today, we get an all-things-affiliate lesson from Laura Holzwasser, Affiliate Marketing Manager at Chewy!
August 05, 2020
Show #243 - Erica Davis and Catherine Carter of The Sip
POP! Get ready for a party—because today we chat with Erica Davis and Catherine Carter, AKA co-founders of The Sip! Tune in to hear about what it’s like to start a company with your BFF, how the history of women in champagne has influenced their business, and what they’re doing to create experiences for their customers both on and off social.
July 29, 2020
Show #242 - Stephanie Miller of Verizon
The future of large events is uncertain. And with major partnerships like the NFL and Live Nation, Verizon has the challenge, and the opportunity, to bring those live experiences to fans at home. Today, we talk to Director of Social & Emerging Media Stephanie Miller about how her team is leveraging Verizon’s cutting-edge technology to bring sports and entertainment to social—particularly with its recent #PayItForwardLIVE concert series.
July 22, 2020
Show #241 - Melissa Tavss of Tipsy Scoop
After a video about Tipsy Scoop’s boozy ice cream went viral on Facebook, people flocked to East Harlem looking for a trendy scoop shop. But what they found instead was literally a warehouse—Founder and CEO Melissa Tavss’s production facility for wholesale and catering. Listen to today’s episode of ATSL to hear more about the role social media has played in this company’s success (which now, of course, includes brick and mortar!), and how it’s customers are embracing the “Instagram moment”.
July 15, 2020
Show #240 - Jinal Shah of Feather
Our relationship with “home” is changing. It’s not just where we sleep anymore—it’s where we work, eat, unwind, connect, you name it—and our spaces are changing to accommodate us both physically and emotionally. Today, we have a wonderful conversation with Jinal Shah, VP of Marketing at Feather, about the brand’s role in providing more than just furniture, but how she and her colleagues are leading with empathy to offer comfort and support to help customers feel at home. (Bonus: Hear what it’s like to lead a team through a rebrand in the middle of a pandemic!)
July 08, 2020
Show #239 - Jori Evans of Groupon
We’ve all heard jokes about “social media being run by interns,” but the reality is that over the past few months, social teams have been responsible for communicating MAJOR brand messages in response to COVID-19 and the social injustices present in our country. Today, we hear how after her proposal for using Groupon’s channels to amplify Black voices was tabled, Jori Evans raised her hand in a Zoom meeting of 1,000 people to call out her leadership team and stand up for what she knew was right—and they listened.
July 01, 2020
Show #238 - Leah Walters of monday.com
How do you provide value across content marketing channels when your target audience is… everyone? Make it human. Today, we chat with Leah Walters, head of communications at monday.com, about how B2B marketers can think like B2C marketers to hone in on the core principles that resonate most. Tune in to hear how Leah’s team is carrying out this approach in both its brand and acquisition content—especially in the midst of COVID-19.
June 24, 2020
Show #237 - Essence Souffrant
Over the past few weeks, we’ve seen social media serve as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community. Today, we talk with Digital Marketing Manager Essence Souffrant about her experience as a Black woman living through this moment in history: how she’s balancing work, family, and advocacy, her perspective on the brand messages she’s seeing in the media, and advice for how companies (and the people behind them) can put action behind their words to become true allies.
June 17, 2020
Show #236 - Paige McCrensky of Getty
With over 1 billion searches a year informing how over 300,000 content creators populate its stock library, Getty is often the first touchpoint of many that lead to the visuals you see in the media. Today on #ATSL, we chat with VP of Sales Marketing and Brand Communications Paige McCrensky about what Getty is doing to break biases around how we define beauty—including her work with Dove and Girlgaze on the #ShowUs campaign!
May 27, 2020
Show #235 - Holly Liss Jammet of Enlisst
Today, Holly Liss Jammet, founder and CEO of Enlisst, tells us the FIVE things your brand needs to do to be successful on social media—regardless of industry. Hear from the social media OG who has established presences for major brands like Helmut Lang, Theory, The Infatuation, and Gwyneth Paltrow’s lifestyle media venture, goop.
May 20, 2020
Show #234 - Titania Jordan of Bark
She says there’s no manual for how to parent in today’s digital world—but we’re pretty sure this mom could write one. On today’s “all things moms” episode, we have a powerful conversation with Titania Jordan, CMO and Chief Parent Officer of Bark, about digital citizenship: how the tried and true lessons we teach our kids can be extended to the internet, and how honesty and vulnerability can help parents set the right example.
May 13, 2020
Show #233 - Sierra Tishgart of Great Jones
Who’s hungry?! On today’s food-filled episode, we talk with Sierra Tishgart, co-founder of Great Jones, about the origins of the company, the importance of creating content fueled by community, and how the brand is leveraging partnerships with leaders in the food space—including some of our all-time fav chefs and creators.
May 06, 2020
Show #232 - Rachel Jo Silver of Love Stories TV
YouTube is red, Facebook is blue, We’re addicted to wedding videos, And you’re about to be, too. On today’s episode, we contemplate why people have such a strong appetite for love stories, and Rachel Jo Silver, Founder & CEO of Love Stories TV, gives advice on how vendors, venues, and videographers can work together to improve their social media presences.
April 29, 2020
Show #231 - Meena Harris of the Phenomenal Woman Action Campaign
How can we use social media for social good? This week, we break down that question with Meena Harris, founder & CEO of the Phenomenal Woman Action Campaign, and discuss why social media is such a powerful tool for spreading knowledge, sharing experiences, and uplifting new voices.
April 22, 2020
Show #230 - Holly Curtis of Keds
This week, we chat with Holly Curtis, VP Product, Global Creative Director at Keds, about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.
April 15, 2020
Show #229 - Carrie Kerpen of Likeable Media
Welcome to season five of All the Social Ladies with your NEW co-hosts, Jenn and Michelle. We’re kicking it off by chatting with Carrie Kerpen, CEO and co-founder of Likeable Media and the founder of this podcast, about what her experience has been like as a small business owner during the COVID-19 pandemic: how she’s learning the importance of the pivot, what it’s like to work from home with a full house, and how brands can provide value during these times of uncertainty.
April 08, 2020
Show #228 - Sasha Abraham of the NFL
Today, I’m talking to Sasha Abraham, a Marketing Director at the NFL. You’ll hear how the National Football League is growing its fanbase by creating authentic content that truly resonates with younger audiences, including an amazing collaboration with comedian Keegan-Michael Key.
June 24, 2019
Show #227 - Kristy Ferguson of Junkluggers
I want to let you in on a little secret of mine, I'm a purger. While some people hoard, anytime we get a build up of anything around the house, I call Junkluggers. The reason I love Junkluggers so much is that I know they are company that is truly based in mission. I know that my stuff is getting recycled, going to good use, and I know that it will eventually go to a good home and will not be in mine! So of course, I had to interview Kristy Ferguson, who is the Chief Marketing Officer of Junkluggers. Pay close attention to her three moments, they really dig down into any piece of advice I've ever given, and I think she lays it out really nicely. Take a listen.
June 17, 2019
Show #226 - Mindy McKnight of M-Star Media
I'm excited to introduce you to Mindy McKnight, who is the founder and CEO of M-Star Media, Inc. You may know her from CuteGirlsHairStyles.com, which of course launched the Cute Girls Hairstyles YouTube channel over 10 years ago. She is currently ranked one of the Top 25 Women on YouTube with over 5.6 million subscribers, generating 10 million monthly views. Her twin daughters won 2017 Peoples Voice Webby Award. They've also just recently launched a mascara line, a book on viral parenting... Their is just lots to hear here about how they built their incredible business on YouTube.
June 03, 2019
Show #225 - Jessica Robinson of Heineken U.S.A.
I am thrilled to present to you Jessica Robinson, the Vice President of Marketing of Emerging Brands at Heineken U.S.A. She come to this interview with so many great examples and tips for marketers today -- things that are current and run across all the different brands in her portfolio. Get your pen out, because there's a lot of insights you'll want to take down.
May 20, 2019
Show #224 - Molly Hayward of Cora
You guys are gonna love my next guest! Molly Hayward, the co-founder at Cora, has entered the menstrual management space -- a space that is very trendy now by the way -- and she has done it so effectively with her company Cora. They have been around three years, they haven't spent a dollar on marketing, and yet they've made a heck of a marketing splash. Take a listen.
May 13, 2019
Show #223 - Sadie Novello of GIPHY
I’m really excited about my next guest because she answers a burning question I’ve had for a long time: Is it GIF or JIF? Sadie Novello, the EVP of Content and Media at GIPHY, is here to answer that question for us now, along with other questions I ask her--all about being a working mom and making it all work. Take a listen.
May 07, 2019
Show #222 - Shelley Wise of Princess Cruises
I am super excited to introduce you to Shelley Wise who is the Vice President of Integrated Marketing at Princess Cruises. You're going to hear a lot about Princess Cruises today, in addition to Shelley's career. You'll hear about their return to TV, you'll hear about their approach to influencer marketing, and you'll hear about their integration of data. Take a listen.
April 29, 2019
Show #221 - Kristin Patrick of Sugar23
I am really excited to introduce you to my next guest, Kristin Patrick. I first became acquainted with her when she was the Global Chief Marketing Officer of Global Brand Development at PepsiCo, where she played an integral role in delivering the company's long-term global growth strategies. I became obsessed with what she was doing there as a change maker and I really wanted to get her on the show so she can talk to us about what it takes to be a change maker. Because it's not so easy when you're a woman coming into an industry attempting to make change. A lot of it is not just knowing what to do next, but knowing how to communicate it. Take a listen.
April 22, 2019
Show #220 - Nancie Ruder of Noetic Consultants
Hey guys! I had a ton of fun chatting with Nancie Ruder, who is the Founder of Noetic Consultants, and also the author of "Jack and Jill Went Up The Hill: How Senior Marketers Scale the Heights Through Art and Science." I love talking about art and science and marketing because it reminds me a lot of how we optimizing our own social media. We use data, we know what works, but also, it takes just a little bit of art. Take a listen.
April 15, 2019
Show #219 - Aimee Lapic of Pandora
Get ready you guys because this powerhouse is full of energy and advice, all about the future of sound marketing. Take a listen to Aimee Lapic, Chief Marketing Officer at Pandora. She has incredible about bringing new energy to a team, and also, looking toward the future of sound & marketing. Take a listen!
April 08, 2019
Show #218 - Allison Lowrie of ANGI Homeservices
I'm so excited this week to introduce you to Allison Lowrie, who is the Chief Marketing Officer of ANGIE Homeservices. One of the things I find so interesting about home service providers is that, unlike travel or food delivery or car service providers -- all these things that we really research and talk about online -- home services are still relegated to conversations between neighbors, friends, and family. It's interesting to see how they are focused as much on off-line communication as they are on on-line communication. Take a listen.
April 02, 2019
Show #217 - Ruth Ann Harnisch of The Harnisch Foundation
This is a very special show, because I get to interview Ruth Ann Harnisch, who is the Founder and President of The Harnisch Foundation. She describes herself as an investor, a donor, a producer, a writer, a performer, and formerly poor-now-rich person working to create social change and help others to find their own paths to fulfillment.
March 25, 2019
Show #216 - Gillian Meek of Keds
You guys, I am so excited because one of my favorite brands is on the show today. I am a Keds devotee and I am thrilled to talking to their president, Gillian Meek. One of the things that I love Keds, and in Gillian in particular, is they don't just talk-the-talk, they walk-the-walk! Their new "Ladies First" campaign is not only great as a marketing campaign, but they truly live up to that mission with a Female leadership team and a lot of great thoughts on changing content at the speed of light, and how Keds has had to adapt to that over time. Take a listen, it's pretty great!
March 18, 2019
Show #215 - Carolyn Blodgett of Peloton
Get ready to ride! Today I am talking with one of my favorite brands ever, Peloton. I am talking to Carolyn Blodgett who is the Senior Vice President at Peloton and I can't wait to share some of the secrets behinds Peloton's marketing machine. Take a listen!
March 11, 2019
Show #214 - Kathryn Rose of WiseHer
There's technology and then there's talking it. And Kathryn Rose has built a technology marketplace that allows us to do both. She's created a company called WiseHer, which connects women with smart leaders who can help them build the businesses of their dreams. Take a listen!
March 04, 2019
Show #213 - Susan McPherson of McPherson Strategies
This next interview is important because I am talking to somebody who I believe, who-heartedly, is helping to change the world. Susan McPherson is the Founder and CEO of McPherson Strategies. She's not only a master networking, but all of her networking is designed to help change the world. Her company, McPherson Strategies, works with Fortune 500 companies, NGOs, and countless others to help craft messages around important issues around corporate social responsibility. Not only is she helping them talk-the-talk, but she's helping them walk-the-walk.
February 25, 2019
Show #212 - Niharika Shah of Prudential Financial
I'm so excited to share with you my interview with Niharika Shah, the Vice President, Head of Brand Marketing & Advertising at Prudential Financial. We had a really interesting discussion about the power of listening to everyday people and highlighting their stories in order to unite around the financial wellness challenges that we all face—but few of us actually talk about.
February 12, 2019
Show #211 - Penny Wise of 3M
You guys, I'm really excited today to introduce you to Penny Wise who is the Marketing Director at 3M. She's gonna to talk to you about her career, and she's also going to talk about how helped reposition 3M and use the tagline '3M Science Applied to Life,' to create a social movement. Take a listen.
February 04, 2019
Show #210 - Amy Heidersbach of CareerBuilder
You guys, what a pleasure to talk with Amy Heidersbach, the Chief Marketing Officer or CareerBuilder this week. I was so impressed by how CareerBuilder views itself as a tech company first. And you see that in how it plays in everything that they do. From social elements, to augmented reality within their apps, to how they approach content. Take a listen!
January 28, 2019
Show #209 - Jennifer Sey of Levi Strauss & Co.
When I'm looking at what Levi's is doing across the board, not even just in social, but with their social first elements that are based in social action, I am blown away. And a great deal of that credit goes to Jennifer Sey. She's the SVP and Chief Marketing Officer of Global Brands at Levi Strauss & Co., and she has a lot to say about what it means to have social inspire action. Take a listen.
October 15, 2018
Show #208 - Aditi Javeri Gokhale, CMO at Northwestern Mutual
Hey everybody, I can't wait to introduce you to our next guest. Aditi Javeri Gokhale is the Executive Office and Chief Marketing Officer of Northwestern Mutual, which is a leading financial services company. Fun fact, she is their very first CMO, and they've been around for over 160 years. She must be pretty special.
October 08, 2018
Show #207 - Beth Comstock
How do you summon the courage to make a life-changing decision? Why is imagination so critical to success? Today I'm talking to Beth Comstock, former Vice Chair at GE and author of the new book "Imagine It Forward: Courage, Creativity, and the Power of Change."
September 18, 2018
Show #206 - Orla Mitchell of Wrigley
Today is what I would call a literal treat, that's because I got to talk to the Queen of Treats. Today, I got to speak with Orla Mitchell, who is the President of Gums and Mints at Mars Wrigley Confectionery, a subsidiary of Mars Incorporated. She leads the strategic development and delivery of some of the world's most beloved and delicious brands, like Extra, Orbit, Doublemint, 5 Gum, Juicy Fruit, and Eclipse, to Altoids and Lifesavers -- I mean basically every brand you ever heard of, it's kind of awesome. One of the things that I love about Orla is just how understated she is. She's done the most incredible work and she is humble about it. I think when you listen to her you're just going to be so inspired and ready to take on the world as a social lady. Take a listen!
August 27, 2018
Show #205 - Allison Kelley of Amtrak
Special treat today guys... I've got Allison Kelley, the Director of Digital and Mobile Marketing at Amtrak. She's on the show today talking about how Amtrak uses data to not only increase their bookings, but also get an really good in-depth understanding of their customer. Take a listen.
August 13, 2018
Show #204 - Heidi Zak from ThirdLove
Okay you guy, so it's very rare that I totally geek out and fan girl over a guest but this next guest, I totally did. Heidi Zak is the co-founder and co-CEO of ThirdLove, which is the fastest growing and most disruptive brand in the lingerie industry. I know it, because I wear it. I love ThirdLove. I love the fit, I love feeling like I'm not wearing a bra, and I think this brand is going places. Take a listen!
July 30, 2018
Show #203 - Andrea Brimmer of Ally Financial
Guess what you guys? Today I get to interview one of my biggest business girl crushes, Andrea Brimmer -- who is the Chief Marketing Officer at Ally Financial. You are going to LOVE her three moments of her career and you're gonna so identify with them. No matter what stage you are at your career, its all about learning how to give yourself confidence. Take a listen!
July 23, 2018
Show #202 - Bobbi Rebell
You guys are in for a treat today! i am talking to Bobbi Rebell, who is the author of "How to be a Financial GrownUp: Proven Advice From High Achievers on how to Live your Life and Have Financial Freedom." But not only is she the author of that incredible book, she hosts a killer podcast. And she's gonna tell you all about how she grew that audience using social media. Take a listen.
July 09, 2018
Show #201 - Jennifer Pisciotta of Patrón Spirits
Hey guys, today you're in for a special treat because I get to talk to Jennifer Pisciotta, who is the Vice President of Brand Marketing at Patrón Spirits -- the Number One luxury tequila in the world. You'll hear how they maintain cultural relevance and stay ahead of the game by leveraging new technologies and taking big risks. Take a listen!
June 25, 2018
Show #200 - Rebecca Leonard of TJX Companies
Today I am excited to have on Rebecca Leonard who is the Strategy Director of Community Impact at TJX Companies. You'll hear the story of how Rebecca the day-to-day marketing at TJX and moving over to something she really felt passionate about through corporate social responsibility. And you'll hear a little bit about how can you too! Take a listen.
June 12, 2018
Show #199 - Melissa Musgrove of Regions Bank
Hey guys. Today is a true Social Ladies interview because I get to talk to Melissa Musgrove, who is the Vice President and Head of Social Media at Regions Bank. What I'm most impressed by, aside from Melissa's passion and excitement around social media, is her ability to add quantifiable results to her social media efforts. You know, there's a lot of the soft stuff -- a lot of the humanization of brands, a lot of the story telling -- but there's a lot around metrics and showing the value of a customer on social media. Take a listen!
June 04, 2018
Show #198 - Whitney Gonzales of Liingo Eyewear
Today I got to talk to Whitney Gonzales who is the marketing manager at Liingo Eyewear. Liingo is a very cool new start-up doing some very innovative things in the eyewear space. We talk about their work with micro-influencers as well as some of the new technology that they have coming out to make shopping online for your eyes and glasses better. Take a listen!
May 21, 2018
Show #197 - Tara Peyrache of True Religion
Hello everyone! Today is a great day because I am talking with Tara Peyrache, who is the chief marketing officer at True Religion Brand Jeans. I've been a True Religion brand fan for a long and I'm really excited to hear what makes the brand tick and what makes Tara tick. Take a listen!
May 14, 2018
Show #196 - Emily Culp of Keds
True story, I have a slight girl crush on Chief Marketing Officer at Keds, Emily Culp. I am impressed with her brilliance, with her passion around the Keds brand, and just with her overall positivity. You're gonna love her interview today. Take a listen!
April 30, 2018
Show #195 - Alexis Ferraro Luerssen of Match.com
So I missed the whole dating site thing, the online dating world. But I kind of, listening to this next guest, wish I had a stabbed at it in my single days -- sorry Dave, don't tell anyone. Alexis Ferraro Luerssen is currently the Vice President of Marketing and Communications at Match.com and she has been there for over 13 years. She's really seen the online dating world transform itself, and it's really interesting to hear about how they approach social. Take a listen!
April 23, 2018
Show #194 - Leslie Kruempel of Organic Valley
Today, you're going to be meeting Leslie Kruempel, who is the Mission Executive at Organic Valley. Take a listen!
April 16, 2018
Show #193 - Pam Kaufman of Nickelodeon
I wish I had my son Seth in the office today because he'd be freaking out at my next guest. Pam Kaufman is the Chief Marketing Officer and President of Consumer Products at Nickeloden -- therefor of his favorite show "Paw Patrol," one of the many properties she handles. Running the consumer products division at Nickelodeon allows her to tap into licensing of incredible talent link Jojo Siwa and more. Take a listen.
April 10, 2018
Show #192 - Vivian Lee of Petcube
Boy oh boy, do I love disruptors, and this next guest is one indeed. Check out Vivian Lee, who is the Chief Marketing Officer of Petcube which is the best-selling home camera brand designed specifically for pet parents. What I love about this is that it's not like any other home security or camera device around. It is specifically targeted to pet parents and the product roadmap shows that. It's fascinating how they use pet influencers and celebrities to get the word out across social media. And Vivian is a great person to know. Take a listen!
April 02, 2018
Show #191 - Amy Protexter
So many pearls of wisdom in this week's interview with Amy Protexter, who is the Senior Vice President of North America Marketing at Insight. She's somebody who has always been fascinated by ideas and that comes through in her interview. But what impressed me most was her real conversation around the ability to have confidence even when you're not feeling like you've got it within you. And I also was obsessed with her ability to really understand how technology impacts not just marketing, but also sales in the B2B channel. Some interesting stuff in this interview. Take a listen!
March 26, 2018
Show #190 - Honey Comer-Cantrell of Likeable Media
Are you feeling social today? I sure hope so because today we are talking with someone I personally know as a social media guru. Honey Comer-Cantrell brings more than a decade of experience in accounts to the VP of Client Services role at Likeable Media. Prior to joining the agency as an account manager in 2014, she was part of the marketing team at USA Network and later spent more than five years as the key client liaison at Getty Images. One thing I know, is that Honey is a killer early adopter and you’re going to learn all about that here!
March 19, 2018
Show #189 - Jenna Lebel
My first guest kicking off season three is Jenna Lebel, the head of digital marketing at Liberty Mutual. This interview is particularly special because I first hired Jenna Lebel for her first job out of grad school. Yep, she worked for me at Likeable Media and I've watched her over the years, grow into an incredible marketer and poised young professional who is ready to take on the world! Take a listen to some of her insights here.
March 12, 2018
Show #188 - Monica Klausner of Veestro
Today I’m talking to Monica Klausner, the co-founder of leading meal delivery service Veestro, which has healthy, plant-based meals that are ready to eat, heat, and enjoy.
December 04, 2017
Show #187 - Carolyn Aronson of It's a 10 Haircare
Today, I get to interview the fabulous Carolyn Aronson, a successful entrepreneur, philanthropist, and founder and CEO of It’s a 10 Haircare, one of the only female-owned professional haircare brands in the world and a huge haircare brand in the Kerpen household.
November 27, 2017
Show #186 - Bec Brideson
I’m so thrilled to introduce you to the brilliant Bec Brideson, an expert on the female economy and author of "Blind Spots: How to Uncover and Attract the Fastest Emerging Economy. "
November 20, 2017
Show #185 - Margit Detweiler
My guest today is Margit Detweiler, the founder of TueNight.com, which I aboslutely love. She's also the founder of Gyrate media, a content strategy company.
October 23, 2017
Show #184 - Ivy Brown of TIAA Financial Services
Today on the show I'm excited to introduce you to Ivy Brown, the Vice President of Brand Marketing and Advertising at TIAA Finance Services. Her story is one of passion, launched from her high school days and her love of a specific clothing brand.
October 09, 2017
Show #183 - Erica Keswin of the Spaghetti Project
I am thrilled today to be with my next guest Erica Kewsin, who is featured in my upcoming book. Erica is a workplace strategist and she's also the founder of a project that I am completely obsessed with called the Spaghetti Project. Also, she's coming out with an incredible book called "Bring Your Human to Work: 10 Surefire Ways to Design A Workplace That's Good for People, Great for Business, and Just might Change the World," out in 2018.
October 02, 2017
Show #182 - Michelle McKinnon of Payne Capital Management
Today, I am with Michelle McKinnon, my dear friend who is a certified financial planner professional and financial advisor at Payne Capital Management. And she's a rock star! On this episode, we money conversations are wrongly taboo among us ladies. We also talk about some simple steps to start saving for tomorrow!
September 25, 2017
Show #181 - Lauren Banyar Reich of LBR PR
My next social lady is so amazing that she doesn’t even have to be on social media. Meet Lauren Banyar Reich, Head of LBR PR. She’s doing incredible things for women in the workplace and in general. Take a listen - she rocks!
September 18, 2017
Show #180 - Ronnie Tucker of New York Road Runners
So when I asked Ronnie Tucker who leads the marketing and communications department at New York Road Runners about her career path, she gave me quite a journey. It was a journey that was kind of like a marathon with lots of different stops and directions along the way and the path led her to exactly where she should be. Take a listen as to how New York Road Runners uses social media and how Ronnie found her perfect position.
July 17, 2017
Show #179 - Jennifer Chico of Deloitte
Okay guys, get ready for a great interview. Today I talk to Jennifer Chico who leads the experience delivery service area within Deloitte marketing and communications group. She gives a lot of really interesting stories, both about her career with Deloitte and being pushed out of her comfort zone, those are I think are really relevant to our listeners. And she talks about what Deloitte looks when they're looking at marketing their own services organization on social media. Take a listen!
June 13, 2017
Show #178 - Lia Zneimer of WeWork
One of my favorite things on All The Social Ladies is when I hear someone's passion that starts on the side and is able to be turned into full-time career. I love the story from Lia Zneimer who works on the brand team at WeWork. She just started pinning on the side when she was at Scholastic out of pure passion for the brands that she was working on. Next thing she knew, she was working at in social media. Take a listen.
June 06, 2017
Show #177 - Sarena Bahad of Women in Tech
Sarena Bahad was living in New York City in her own apartment making a ton of money feeling really, really proud after having set these incredible success metrics for herself. And yet, she felt a greater calling. As a citizen of the world who speaks five languages, Sarena wanted to do more and be a passionate advocate for diversity in the tech industry. She then founded the Women in Tech channel on Snapchat and Instagram. You'll hear all about it and how she is doing incredible work to help highlight brilliant women in our industry. Take a listen.
May 31, 2017
Show #176 - Melinda Wittstock of Verifeed
Today I’m speaking with Melinda Wittstock who is the CEO and Founder of a very cool platform called Verifeed. It’s able to take big data algorithms to find your believer customers and influencers. It combines social data with big data to tell one compelling story about your authenticity. It’s one very cool story. Take a listen!
May 22, 2017
Show #175 - Melinda Petrow of Fandango
This week I'm excited to talk to Melinda Petrow who is the Senior Director of Brand Strategy for the Fandango Movie Network. You're going to learn a ton from her including how to stay at a company for 10 years from the start of your career and navigate through to get to a really great position and keep enjoying your job throughout lots of change. You'll also hear about how a company navigates it's way through social media when it's growing and evolving. Take a listen!
May 15, 2017
Show #174 - Beca Alexander, founder of Socialyte
Hi everyone! I can't wait to introduce you to my next guest - her name is Beca Alexander and she is the founder of Socialyte which has a really interesting agency model. They are both a casting agency for influencers, so they find influencers and help get them gigs, and they're also an agency that connects brands with influencers. They connect them together to create magic. Take a listen!
May 09, 2017
Show #173 - Molly Breiner of Aloha
I am getting hungry just thinking about this brand! Our next guest, Molly Breiner, is the Head of Marketing at Aloha. Aloha is a health and wellness brand that creates sustainable solutions for eating well with organic plant based nutrition products. Today, Molly’s going to talk to you about how she got to where she is today and how Aloha is using micro-influencers. Take a listen!
May 01, 2017
Show #172 - Deborah Marquardt of the Diamond Producers Association
So I feel like I should start this podcast by singing "Diamonds Are A Girl's Best Friend" because today I get to talk to Deborah Marquardt who is the Chief Marketing Officer of The Diamond Producers Association. This is a new association that started in 2016 and their mission is to protect and promote the integrity and reputation of diamonds and the diamond industry. The thing that I was most fascinated with was how Deborah was able to help start a conversation shift around diamonds going from the traditional fairytale to more authentic storytelling. Take a listen!
April 24, 2017
Show #171 - Lisa Schoder of Ford
Today, I get to talk to Lisa Schoder who is currently the lead on Ford’s US Integrated Marketing and Media team. Before that, she was an engineer. How often do you hear that story? After 11 years as an engineer in the engineering department at Ford, she made a shift and worked her way up through the marketing department. It’s a really fascinating story - take a listen!
April 17, 2017
Show #170 - Tressie Lieberman of Snap Kitchen
Want to hear what it’s like to go from a huge brand to an innovative, burgeoning start-up? Take a listen to Tressie Lieberman who’s currently the Chief Marketing Officer at Snap Kitchen where she joined in 2016 to take the start-up brand to the next level. She was formerly at Taco Bell and Pizza Hut leading all of their digital efforts and did an amazing job leading these social-first brands. She’s now bringing all of that energy and excitement to what I believe, is the future of healthy eating, using Snap Kitchen. You’re going to be blown away. Take a listen!
April 10, 2017
Show #169 - Keira Krausz of Nutrisystem
There’s a lot about community in social media. There is so much about the beauty of people connecting and having conversations. And to our next guest, that’s very important but it’s also important to use social media to actually drive business. I loved interviewing Keira Krausz who is the Executive Vice President and Chief Marketing Officer of Nutrisystem. She gave some great insights into how they’re using social media and how they’re cutting through the clutter to drive business and to surprise and delight customers. Take a listen!
April 03, 2017
Show #168 - Thea Neal of Hallmark Cards
I am so excited to bring you this next guest because I have admired her fashion, her fun and her social media savvy for a long time. I’d love to introduce you to Thea Neal. She’s the social media leader at Hallmark Cards where she manages Instagram for Hallmark Gold Crown stores. She does a terrific job and she’s also the host of a video series that they do which, I watch religiously. Take a listen!
March 27, 2017
Rebroadcast - Dorie Clark
This week we revisit our conversation with Dorie Clark, which first debuted December 8, 2014. Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a "branding expert" by the Associated Press and Fortune, and is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.
March 20, 2017
Rebroadcast - Meryl Weinsaft Cooper
Today we revisit our conversation with Meryl Weinsaft Cooper; Principal/Co-Founder, Allen/Cooper Enterprises. Meryl is a communications/social media specialist, published author and blogger, who teamed up with Helen Allen in 2011 to launch Allen/Cooper and Site/109. Previously, she held executive leadership roles at two of the top lifestyle PR/Marketing agencies in the country - DeVries Public Relations' Home & Lifestyle division and at LaForce+Stevens. In these roles she led programs for a variety of brands such as Belvedere Vodka, Veuve Clicquot, Rockstar Games, Magnolia Bakery and Dale Carnegie Training to name a few. Meryl has also had several years’ experience in the Screen Actors Guild’s NY office and running PR for Working Mother and the National Association for Female Executives. A co-author of Be Your Own Best Publicist: How to Use PR Skills to Get Hired, Noticed and Rewarded At Work, Meryl is also a contributing blogger for Forbes.com and often lectures nationally about public relations and reputation management.
March 16, 2017
Rebroadcast - Katie Bisbee of DonorsChoose.org
Let me re-introduce you to Katie Bisbee, the Chief Marketing Director at DonorsChose.Org -- a nonprofit that allows teachers to post their specific classroom needs to the public. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also has experience in market research for commercial, non-profit and political clients. Katie earned her M.B.A. from the Darden School at the University of Virginia, where the faculty awarded her the Hyde Fellowship for her contributions to the scho
March 06, 2017
Show #167 - Ariel Jordan of Century 21
Ariel Jordan has had quite the career, starting as an NBC Page in an incredible program where she was exposed to many amazing television shows and opportunities. From there, she went into the publishing space during a time when it was rapidly changing. She finally landed at one of the largest Fortune 500 brands around, Century 21. Take a listen and hear the story of her career and her approach to social media.
February 27, 2017
Show #166 - Allison Gillespie
Today, I get to talk to a fabulous social lady. Allison Gillespie is a brand manager at Whirlpool Corporation working on Gladiator GarageWorks, one of their smaller yet scrappier brands and one of my personal favorites! Allison has spent over 13 years at Whirlpool and has a really incredible story. Take a listen!
February 21, 2017
Show #165 - Anne-Marie Kline of Living Proof
My next guest has a career that I would describe as "on the cusp." Anne-Marie Kline is the VP of Global Marketing at Living Proof. She's had a career that has been based on emerging technology since she started. We're talking technology before the palm pilot or the DVR and now we're talking about technology that helps make your hair perfect. She's got a lot of great stuff to say. Take a listen!
February 13, 2017
Show #164 - Molly Catalano of Five Guys
I am hungry just thinking about this interview! I’m talking to Molly Catalano, the VP of Marketing & Communications at Five Guys - everyone's favorite burger and fries shop! She’s built her entire career there simply by stepping up. She has done incredible things and you’re going to hear all about it. Take a listen!
February 06, 2017
Show #163 - Telisa Yancy of American Family Insurance
Get ready for a powerhouse of an interview. Today we are talking to Telisa Yancy who is the CMO of American Family Insurance, which is a Fortune 300 company. You are going to be so inspired, not only by her story, but how they really took American Family Insurance and got back to the root of what insurance is all about - planning for the future. You’ll hear about her approach to social personally and professionally and how their CEO is known as the most social CEO around. Take a listen!
January 30, 2017
Show #162 - Julie Roehm of SAP
My next guest is not someone you would describe as a media wallflower. Julie Roehm is the Chief Storyteller and SVP of Strategic Relationships at SAP. Before that she had a long history building huge brands at Ford, Chrysler and a brief stint at Walmart that was a pretty public failure. Take a listen to some of her stories and how social media might have played her story a little bit differently had it been around earlier.
January 23, 2017
Show #161 - Barbara Martin Coppola of GrubHub
Barbara Martin Coppola is the CMO at GrubHub which is an incredible food delivery service that blends an amazing technology with really yummy food! She’s had quite the career story living in nine different countries throughout her career which is something she prioritized early and often. You’ll hear what it’s like to live all over the world and what it’s like to bring food to a higher level at GrubHub. Take a listen!
January 16, 2017
Show #160 - Ellen Roggemann of Blink Fitness
Get ready for a great interview. I talk with Ellen Roggemann who is the VP of Marketing at Blink Fitness. Ellen is going to give you all kinds of insights including one that I really love about finding a career with meaning. You’ll hear all about her journey and the themes associated with that and then you’ll hear about how Blink approaches fitness a little bit differently. You might call it, aspirational. Take a listen!
January 09, 2017
Show #159 - Julie Clement Cochran of FedEx
I have Julie Clement Cochran on the show today and she manages the global social media for FedEx. She talks about some of the challenges of working at a large global brand but also some of the moments of pure inspiration. One thing I’m obsessed with is their user-generated content that is repurposed on Instagram - some of the images are jaw-dropping! Take a listen!
January 04, 2017
Show #158 - Lisa Weser of at Anheuser-Busch
When I think about one of the best social campaigns I've ever seen, I think about when the Cubs won the world series and Budweiser was able to produce a video in real-time that showed the original announcer calling the game. Of course, he's long gone but they were able to pull old footage and recreate the game-calling experience. How did they do it? Well, I want you to take a listen to Lisa Weser who is the Senior Director of U.S. Marketing & Communications at Anheuser-Busch. She's going to tell you that unbelievable story and also all about her incredible career. Take a listen!
December 19, 2016
Show #157 - Kate Retherford of the blog 'All Things Kate'
Kate Retherford has an amazing job as a Social Media Manager at T-Mobile but on this interview, I wanted to talk to her about something even bigger. I talk to her about her blog, All Things Kate, how she chronicled her 80lb weight loss journey and how she finds the time to balance, while navigating through a great, rapidly growing career, her health, wellness and her passions. Take a listen!
December 12, 2016
Show #156 - Sarah Dull of Hershey's
One might say this next guest has the sweetest job ever! That’s right, she works on corporate reputation and social media at Hershey. Please meet Sarah Dull. She’s going to tell you all about Hershey’s approach to social media; specifically their corporate approach and the need for a corporate channel.
December 05, 2016
Show #155 - Chrysi Philalithes of RED
One of my favorite things about talking to Chrysi Philalithes is about when she first started working for RED and wanted to create a mantra. Of course, she wanted it to be 140 characters because after all, she is the Chief Digital Officer there. And so she sent her first tweet; “participation not promotion, dialogue not monologue, leading not following, empowering not excluding, inspiring not forcing." Chrysi has a done a tremendous job of activating digital programs for World Aids Day and for RED as a whole. At Likeable, we are so excited to participate as well. Take a listen to find out how you can too!
November 28, 2016
Show #154 - Morgan Greco of A&E, History Channel, Lifetime, and FYI
There are so many amazing lessons in this podcast! I’m really excited to introduce you to Morgan Greco who is the VP of Social Media Business Development at A&E, History Channel, Lifetime and FYI. She shares a lot of fascinating insights. One I love personally is about who you know and how to get to where you’re going based on your network. Take a listen!
November 21, 2016
Show #153 - Stewart Goodbody of The Girl Scouts
Today was a really special day because I got to talk to Stewart Goodbody, how is the director of communications at one of my absolute favorite organizations, the Girls Scouts. You're going to hear all about her career and how she actually was on the agency side working for the Girl Scouts when she realized that this was her passion and she loved it enough that she wanted to jump in full-time. You'll hear all about the message of the Girl Scouts, one that I love, and that resonates so clearly in this day and age. Take a listen!
November 14, 2016
Show #152 - Juliette Dallas-Feeney of Birchbox
Oh boy, are you guys going to love this interview! Let me tell you, you can’t see my face right now but I put on some fierce makeup to get ready for this next guest. I’m talking to Juliette Dallas-Feeney who is the Senior Social Media Manager at Birchbox. You’ll hear all about her strategy, how she’s using some incredible stuff on Snapchat and the amazing story of her career. Take a listen, you’re going to love her!
November 07, 2016
Show #151 - Rachel Hadley, President of Likeable Meda
So this show is really near and dear to my heart. I'm speaking with Rachel Hadley who is the new President of Likeable Media. I am so excited that Rachel's in this position and I'm more excited that you're able to hear her story -- because it's a really incredible one. One that starts in PR, talks about how she listened and learned, and became the social media leader at Likeable. Take a listen.
October 31, 2016
Show #150 - Karen O'Brien of Western Union
Big news! I definitely have a psychic on the podcast as today's guest. Meet Karen O'Brien, she's the Vice President of global social media at Western Union. Her career story is incredible, from entrepreneur, to management consultant, to landing at one of the largest global brands around, Western Union. She talks about the feeling behind when people send money and how Western Union was able to take that feeling and translate it globally. Want to know how to work as a global brand? You need to listen right now, 'cause Western Union's got it nailed.
October 24, 2016
Show #149 - Ami Mathur of Honest Tea
I am so inspired by our next guest and I’m so excited for you to take a listen today. Ami Mathur heads up marketing over at Honest Tea which, is part of the Coca-Cola company. You’re going to hear the story of her career which, started and lasted for many many years at P&G. She handled everything from the innovation side, to the product side, to the customer side. She then ended up at Honest Tea where she got to work with an entrepreneur with a great vision and learned how to incorporate that vision into the Coca-Cola company. Take a listen!
October 17, 2016
Show #149 - Lindsay Kaplan of Casper
I had so much fun on this week’s podcast talking to Lindsay Kaplan, the VP of Communications at Casper. As the VP of Communications there, she launched the sleep start up alongside the founding team and now leads Public Relations, Social Media, Creative Partnerships and Brand Strategy. One of the things I think you’ll find immediately from listening to her interview is just how innovative and ahead of the curve she is in terms of pushing forward for what’s next in social media. Take a listen!
October 10, 2016
Show #148 - Marta Kagan
Ok if you don’t like curse words, you’d better plug your ears right now because this fabulous social lady wrote one of the most downloaded presentations in the history of slideshare, called “what the f**k is social media?” She wrote that eight years ago. Her decision to write that presentation, launched a career trajectory that has helped pave the way for people in the social media space for years! Introducing the amazing Marta Kagan, CEO and founder of Martafy. Take a listen!
October 03, 2016
Show #147 - Melissa Barnes of Twitter
If I only had 140 characters to describe this next guest, I would say she is awesome, awesome, awesome. Today, I am introducing Melissa Barnes - the Head of Global Brands at Twitter. I’m so excited for you to hear her podcast, not only because you’ll hear the story of her career and how she shaped her own role at Twitter but you’ll also get a sneak peek into the future of the network and some of the incredible things they are working on. Take a listen!
September 26, 2016
Show #146 - Katherine LeBlanc of Smoothie King
So I love New Orleans but not anywhere near as much as this women does. Katherine LeBlanc, born and raised in New Orleans is the Director of Brand Marketing for Smoothie King where she leads the digital efforts for over 800 locations. She’s spent her life giving to New Orleans based companies and she’s also an entrepreneur who owns Bevi Seafood Company with her husband, which is focused on bringing the traditions of the Gulf Coast seafood to life in South Louisiana. I talk to her about all of this plus her love of New Orleans. Take a listen!
September 19, 2016
Show #145 - Rosina Rubin, Entrepreneur
Today, I’m introducing you to Rosina Rubin who is an incredible entrepreneur who used social media to sell many pieces of art created by her aunt, Anna Walinska. You’ll hear the story of how she came to acquire this art, the history behind Anna’s paintings and how she brought that to life using social media. It’s an amazing story, take a listen!
September 12, 2016
Show #144 - Alyssa Greve of Cambria Quartz
This week, I’m talking to Alyssa Greve who is the Social Media Manager for Cambria Quartz. From Alyssa, you’re going to hear about her passion for business and art and how she combined them both into a career that is just fabulous.
September 06, 2016
Show #143 - Mollie Doherty of Sir Kensington's
Today I get to speak to Mollie Doherty. Mollie is the Community and Partnerships Manager at Sir Kensington’s but she has a unique twist on her story and the story of Sir Kensington’s. She infuses a lot of humor, energy and excitement around the social media industry that I think you’ll find really interesting. Take a listen!
August 29, 2016
Show #142 - Katrina Craigwell of GE Digital
What if I told you that I was about to interview somebody that has won awards from Adweek, Forbes and more since 2012-2016, being recognized for her youthful creativity and brilliance in digital and social media marketing - I bet you’d be pretty impressed! If you talk to her; Katrina Craigwell who is the VP for Global Marketing Innovation at GE Digital, she’ll tell you that those awards are a by-product and not the goal. She’s going to tell you how she built her career using social and digital media - landing in her absolute dream job. You’re also going to hear about her perspectives on life - be prepared to be totally energized and excited!
August 25, 2016
Show #141 - Maureen Sticco & Lorraine Hale of Entenmann's and Sweet Baked Goods
These two fabulous women put the ‘social’ in social media. You’ll hear their approach to social media at Entenmann’s and all of the Sweet Baked Goods brands associated with Entenmann’s. You are going to be blown away, not only by their approach to social but their approach to work friendships, their careers and marketing as a whole. These ladies are full of great advice and I can’t wait for you to listen to them today. Meet Maureen Sticco and Lorraine Hale.
August 22, 2016
Show #140 - Sarah Mendelsohn of Maybelline New York
So when I think of Sarah Mendelsohn who is currently the Social Media Manager at Maybelline New York, I think of two things; someone who is incredibly authentic and someone who is totally in the moment. From starting her blog, “A Hit Of Sarah” at age 16, to learning what she loved and didn’t love across various industries within marketing, Sarah has built an incredible career for herself. You’ll hear about her career path and how social media is also a core part of her person. Take a listen!
August 18, 2016
Show #139 - Melissa Ryan, Digital Political Strategist
Today I am talking to Melissa Ryan who directs the DC strategy team at Trilogy Interactive which is a strategy, design and technology firm for political campaigns, non-profits and labor unions. You’re going to hear her story and how her career was founded on the internet because of the internet! You’ll also hear about how she impacted political campaigns across the country. She’s incredible. Take a listen!
August 15, 2016
Show #138 - Veronique Ricardoni of Likeable Mexico
Be prepared to meet Veronique Ricardoni. She is the CEO of Likeable Mexico. After an incredible career spanning from economics and private banking, to Art, to working at one of the largest global agencies in the world and now to championing our Latin-American project, you are going to be blown away. Get ready for her perspective on social media and digital, and her overall thoughts in life. Take a listen!
August 11, 2016
Show #137 - Ashley Cook of Buzzfeed
Oh No! It’s Ashley Cat. What’s that? It’s actually her Twitter handle. Ashley Cook currently works as a manager and senior creative producer at BuzzFeed.com. She produces branded content for ginormous brands like Nickelodeon and Target. She’s had a brilliant career thus far - you’ll hear how she followed one of her favorite brands on the planet and got the job of her dreams. Then she took some time off - she taught kid’s yoga. She’s had the most varied career you’ve ever heard of. And then she landed at one of the biggest tech companies around - BuzzFeed. It’s pretty incredible. Take a listen!
August 08, 2016
Show #136 - Morgan Baden of Scholastic
Today, if I sound enthusiastic, it’s because my next guest has enthusiasm that’s totally infectious. Take a listen to Morgan Baden. She’s the VP of Corporate Communications at Scholastic, where she oversees corporate social media strategy and serves as the editorial director of the award-winning “On Our Minds” Scholastic blog. She’s fabulous and you’re going to hear some great insights from her.
August 04, 2016
Show #135 - Sharon Feder of Watch Entertainment
I’m a really long time fan girl of this next interview subject. Be prepared to be blown away. On this interview, I speak to Sharon Feder. Sharon Feder is the Chief Digital Officer of Rachael Ray’s parent company, Watch Entertainment. Before that she was the COO at Mashable which, she joined when there was only a handful of people. You’ll hear her story, her love of journalism and how that led to where she is today. The insights are through the roof. Take a listen!
August 01, 2016
Show #134 - Jodi Gersh of Gannett and USA Today
I had a great opportunity today to talk to Jodi Gersh - also known as @jodiontheweb. Jodi is a long-time employee with the Gannett company and is currently the Director of Social Media for Strategic Brand Marketing at USA Today. You’ll hear her story from when she was working with her brother on one of the first social media networks and how she used those insights to really launch social media marketing at Gannett. It’s a great story. Take a listen!
July 28, 2016
Show #133 - Lisa Baird of the United States Olympic Committee
Today, I had the distinct pleasure of talking to Lisa Baird. Lisa was named the Chief Marketing Officer of The United States Olympic Committee in 2009. She was responsible for really building the Team USA brand which she built basically exclusively through social media. You’ll hear the story of an incredible career about how she grew through corporate America but changed industries time and time again to actually propel her career forward. Take a listen!
July 25, 2016
Show #132 - Jamie Stelter
So it's not often on All The Social Ladies that I get to talk to one half of the Twitter and Instagram power couple duo! It was pretty incredible to talk to Jamie Stelter today. She's the morning traffic anchor for NY1 News and she has an amazing story! What I found the most interesting was her ability to share and be vulnerable about her life on Twitter, on Instagram and various social networks. You'll hear how she learned exactly where she was supposed to be in her career and how she shared her life and relationships online. You're going to love it! Take a listen.
July 21, 2016
Show #131 - Kate Gardiner, Audience Engagement Specialist
Today, I got a real treat. I got to talk to Kate Gardiner who I have admired from afar for just about forever. Ever since I joined an incredible networking group called The List, I’ve been watching her and she’s unbelievable. She’s an audience engagement specialist working with media brands to redefine their digital futures. She’s the founder of Dstl which, is a New York based agency serving clients around the world and she’s also the co-founder of AVG. I’m really, really impressed by the work she’s doing with media companies - she'll tell you all about it, give you some good thoughts on your first start out of school as well as what media brands need to do to survive in today's day and age. Take a listen.
July 18, 2016
Show #130 - Laura Olin, Digital Campaigner
Today I’m speaking with Laura Olin. She’s a veteran digital campaigner who helped set the editorial voice for the Obama 2012 Campaign’s social channels among many other candidates. You’re going to hear all about politics and social media. Take a listen!
July 14, 2016
Show #129 - Julie DeLoca, of LOCA Marketing
Get ready for insights from a brilliant marketer. Today I talk with Julie DeLocawho is the head of LOCA Marketing. Her career spans the agency world, the fashion world, the consulting world and she did it all with really smart thinking. Take a listen!
July 11, 2016
Show #128 - Lauren Friedman of Adobe
Lauren Friedman has gone after her dreams ever since she was fresh out of school -- whether it was moving to San Francisco or finding the exact job she wanted or carving out an incredible position at Adobe, Lauren has achieved it. I think you'll learn a lot from her story and how you can achieve your own dreams too!
July 07, 2016
Show #127 - Edlynne Laryea of Johnson & Johnson
Edlynne Laryea is the Global Lead for Social Media at Johnson & Johnson and she has a story that is rich in social media history. Working on the Dove Campaign for Real Beauty is just one example of the way that she’s impacted change on the brand side and the agency side. Listen to her incredible story now! You are going to love her and her analogies!
July 05, 2016
Show #126 - Amanda Brinkman of Deluxe
Take a listen today as I talk to Amanda Brinkman, the Chief Brand and Communications Officer at Deluxe. She helps small businesses succeed in social media and beyond and she also has had an incredible career of bringing innovation internal to brands.
June 30, 2016
Show #125 - Gabby Etrog Cohen of SoulCycle
SoulCycle is a movement and one of the women at the helm of that movement is Gabby Etrog Cohen - the VP of PR and Brand Strategy. She's been there since they were only 5 locations and now they're over 58. You'll hear how they grew and how they used social to do it.
June 27, 2016
Show #124 - Kam Prince of Hilton Grand Vacations
Your vacations are your memories. A lot of times when we are taking vacations, we just book it, we go there, we have the experience, we capture it, we share it and we go home. However, Hilton Grand Vacations has a totally different approach. By listening to your conversations on social media, they know what's going on in your life and they're able to give you an unbelievable experience because of it. Today, I talk to Kam Prince who is the Senior Online Marketing Manager for Hilton Grand Vacations. She has a really interesting viewpoint on how they can take a guest experience and really super-charge it using social media. Take a listen!
June 23, 2016
Show #123 - Betsy Codding of Mass Mutual
Did you ever think that you could connect a career in the museum world with a career in the social world? Well, it’s time to meet Betsy Codding. Betsy Codding is currently the Community Manager for MassMutual’s Financial Group and their corporate social media channels. She’s doing a lot of incredible things there and you’ll see how she connects around life moments. The thing I found the most fascinating was how she connected the dots of her career to get to where she is today. It’s a really great interview. Take a listen!
June 20, 2016
Show #122 - Lauren Salazar of Weight Watchers
Join me this week on "All The Social Ladies" as I speak with Lauren Salazar who is currently the Director of Social Media at Weight Watchers. She overseas all aspects of Weight Watchers Social Media and you'll learn how she grew through Weight Watchers to take on all of these responsibilities. You're going to hear incredible things about Weight Watchers' approach to content and how they use their community to help get their message out. Take a listen!
June 16, 2016
Show #121 - Allison Stadd
If you've ever run a podcast, or had a meeting or had any situation where you're about to talk to somebody, did your mouth start watering before you spoke to them? If so, you were probably talking to Allison Stadd. Allison is the Senior Marketing and Communications Manager at Shake Shack. Shake Shack if you don't know, is the most delicious burger joint in town founded by the culinary genius, Danny Meyer. Allison overseas social media and digital marketing and you'll hear a lot about her story, how she used her freelancing experience to help keep her excited and engaged prior to finding her dream job and also about Shake Shack's interesting approach to social and community. Take a listen!
June 13, 2016
Show #120 - Stephanie Leavitt of Carnival Cruise Lines
Today I had the pleasure of speaking to Stephanie Leavitt who is the Director of Social Media and Branded Content at Carnival Cruise Lines. You're going to hear how she started the first presence at Carnival and how she grew that community and content base exponentially from 2007 until today. You'll also hear some interesting stuff about how introverts exceed in social. Take a listen!
June 09, 2016
Show #119 - Sofia Sheth of Clique Media Group
Oh boy, are you going to love my next guest! Sofia Sheth works at Clique Media Group and she's had a long history of working at Man Repeller, Condé Nast, YouTube and Google and you're going to hear the best advice under the sun for how to grow into the career you love. Trust me, you'll want to listen!
June 06, 2016
Show #118 - Marifer Rodriguez of Pitney Bowes
How do you take a century old company that's all about mail and turn it into a technology company that's all about the engine behind making businesses work? Today, I talk to Marifer Rodriguez all about how she leads social media at Pitney Bowes. You'll hear how Pitney is at the forefront of changing perception of their brand. It's really awesome - take a listen!
June 02, 2016
Show #117 - Alicia Lee of AMC Theaters and Formerly Amtrak
Today, we are talking with Alicia Lee. Alicia currently works for AMC Theaters. When we spoke to Alicia earlier, she was the Senior Communications Specialist in the Corporate Communications Department at Amtrak. In that role, Alicia was responsible for social strategy, content creation and the management of that community. She ran a lean team and you’ll hear what she did to get more butts in seats! Take a listen.
June 01, 2016
Show #116 - "From the Mouths of Millennials" with Lia Brouillard
Recently I did an episode of All The Social Ladies where I interviewed teenagers and it was called "From the Mouths of Babes," and I talked to, not only my own daughter, but another girl who is 15 years old. So for this episode, I decided to go "From the Mouths of Millennials." I talked with Lia Brouillard who is a recent graduate of Emerson College, all about how how she uses social media, not only in the classroom, but in her job search and just her overall everyday experience. Take a listen!
May 30, 2016
Show #115 - Anne Swift of Nuts.com
From Inventor to Head of Marketing at Nuts.com, Anne Swift has done it all. In this episode, you'll hear about a really interesting career-- how Anne grew not only herself but also a community of inventors and the moment when she realized that she wanted to work in a job but it had to be the absolute right fit. You'll hear an interesting approach in terms of how she found her dream career and how she continues to grow their presence in digital. Take a listen!
May 26, 2016
Show #114 - Katherine Morgan of Herff Jones
Pop quiz! Do you know what a "Yerd" is? A yerd, is a "Year Book Nerd." I learned that from Katherine Morgan who is the social media manager at Herff Jones, maker of student year books. They have such an interesting strategy about how they engage socially with these yerds which, is all the kids and advisors that are on year book committees, to help them convince others of the need to have a printed year book. It's no surprise that the shift to digital has had a tremendous impact on this. Their approach really is fascinating - take a listen!
May 23, 2016
Show #113 - Aleesha Smalls-Worthington of Iconix Brands Group
On this week's episode, I talk to Aleesha Smalls-Worthington. Aleesha is at Iconix Brands Group but she's had a long history of trailblazing before that. She basically was the right-hand woman to Jay-Z and helped discover some other small acts like Rihanna, Willow Smith and Rita Ora - you know, no big deal! Anyway, now she's building many different brands under the Iconix Group - I think you've heard of a few of them. Take a listen!
May 19, 2016
Show #112 - Dawn Wayt, formerly of American Greetings
Imagine if before you started any social campaign, you looked at whether or not it built your brand, gained you insights and converted sales. That's exactly what The Center of Excellence at American Greetings did and it was led by Dawn Wayt. Dawn was previously the Director of Marketing and Head of Social Media at American Greetings. You are going to hear one of the best approaches to social media in the land! Dawn is currently the VP of Digital Strategy at KINETiQ DIGITAL.
May 16, 2016
Show #111 - Alex Nicholson of Pegasystems
Today, I am so excited to talk with Alex Nicholson. Alex went from being a rave promoter, that’s right-- to growing throughout her career and leading B2B social media efforts on a global scale. Quite a career transition. You’re going to hear an incredible story that focuses on her non-traditional path-- one that is very real and will resonate with a lot of young women. You’ll also learn a lot about B2B marketing in social media and how Pegasystems has used social to drive leads in a way that I think is unique and really compelling. Take a listen!
May 12, 2016
Show #110 - Margaret Magnarelli of Monster.com
Today, we talk with Margaret Magnarelli who is the Managing Editor for Content and Senior Director of Marketing at Monster.com, the leading global platform connecting people to job opportunities. It’s a really interesting approach that Monster.com takes. Margaret talks about their three pillar strategy that’s going to blow your mind! I’ve got three words for you; How, Now and Wow. Take a listen.
May 09, 2016
Show #109 - Gay Gaddis, Founder and CEO of T3
As a woman who owns an independent agency, I was completely blown away when talking to Gay Gaddis. Gay Gaddis is the Founder and CEO of T3 which, is the largest woman-owed, independent advertising agency in the country. With over 200 employees nationwide and more than $300 million in capitalized billing, she is a total trailblazer. She has numerous awards under her belt including being part of Fortune's Most Powerful Women network. What's most interesting is the versatility within Gay's career-- she's not only an agency owner, she's a rancher, she's an artist and she's doing incredible things!
May 05, 2016
Show #108 - Jennifer Heyman of Wells Fargo
How do you make real-time, personalized content work in a regulated industry? Just ask Jennifer Heyman of Wells Fargo where she manages the social media conversation and community engagement. Jennifer has a fascinating way to bring the art of business to personalized conversation. Take a listen!
May 02, 2016
Show #107 - Caitlin Heikkila of 'Allure'
On today's show, you are going to hear from Caitlin Heikkila who is the Social Media Manager for Allure. For over 6 years, Caitlin has been building communities for brands like Food.com, The Cooking Channel, Bed Bath & Beyond and Everyday Health. She really understands the importance of community and community management-- it takes a smart, focused person to stay in the trenches for that period of time! You'll hear all about Allure's strategy of using social to drive traffic to their site and you'll also hear a little bit about the digital transformation of print.
April 28, 2016
Show #106 - Jennifer Kelly Dominiquini of BBVA Compass
From Fulbright Scholar, to Consultant, to CMO, Jennifer Kelly Dominiquini has had an incredible career. Her most recent stop at BBVA Compass allows her to lead one of the best banks in the industry. Listen to her approach to social, now.
April 26, 2016
Show #105 - Kelly Cook of Kmart
Not many podcast guests on All The Social Ladies describe themselves as runway road kill! Today, you'll hear the story of Kelly Cook-- the CMO of Kmart. You are going to love her. From runway model to CMO. Take a listen!
April 21, 2016
Show #104 - Robin Seward
So depending on where you're located, you are really going to love this interview with the CMO of Rita's Italian Ice or Rita's Water Ice. Yes, it's Robin Seward. Robin is phenomenal leader who has been through many different iterations of social including the famous incident of Pharell and the GRAMMYs and his hat. Take a listen!
April 18, 2016
Show #103 - Whitney Johnson, Author and Thought Leader
Recently, I had the amazing opportunity to speak with one of the world's most influential management thinkers - Whitney Johnson. Whitney is the author of the critically acclaimed book Disrupt Yourself; Putting The Power Of Disruptive Innovation To Work. In this episode, you'll hear about her fascinating story as she grew from working girl to coach and leader. You'll also hear about a personal approach to disruption, which I think we'll all find valuable in our careers. Take a listen!
April 14, 2016
Show #102 - Laurie Satran or STARR Restaurants
Today, I interviewed Laurie Satran. Laurie is the Social Media Strategy Manager at STARR Restaurants. This is a restaurant group that owns a number of different restaurant types meaning that Laurie is marketing on social media for all of them-- none of which are the same. You'll hear about this and the different strategies and approaches used for each, which is very different to marketing for a chain. You'll hear the story of her career, which does include quite an exciting stint behind the scenes of The Real World. You'll hear all about the lessons she's learned and overall, how to market to multiple audiences. Take a listen!
April 11, 2016
Show #101 - Kate Rados of Crown - A Division of Penguin Random House
Today, I interviewed Kate Rados. Kate is the VP of Community Development at Crown-- a division of Penguin Random House. I was so happy to talk to her because I found her story to be completely fascinating not just because of how she builds communities and helps empowers authors to share their stories online but because of the story of her career and how she used her complete and total fearlessness to basically land every job she ever wanted. We could all learn a lot from her. Take a listen.
April 07, 2016
Show #100 - Carrie Kerpen and the Likeable Media Social Ladies
Welcome to the 100th episode of All The Social Ladies podcast. This week's special episode features a roundtable discussion with Carrie Kerpen and her Likeable Media, Social Ladies!
April 03, 2016
Show #99 - Nizzi Renaud of Zazzle
Sometimes the world connects you in the most mysterious of ways. When I went to interview Nizzi Renaud who is the Chief Marketing Officer of Zazzle, I didn't realize that we went to school together and graduated in the exact same year! World's definitely do collide. I loved listening to her story-- she's been at some of the most successful start-ups in the world and is currently now leading the marketing charge over at Zazzle where she is taking their marketplace ecosystem to new heights. I want you to hear the story of her career and what she has been able to accomplish at Zazzle . You'll be impressed just like I was.
March 29, 2016
Show #98 - Addie Hall of CSX
Today I had the distinct pleasure of interviewing Addie Hall who is the Marketing Communications Manager for CSX. CSX is a private railway system and Fortune 250 company. They transport tonnes of cargo every day and are a huge indicator for the economy. The question is-- how do you take a bigger, broader concept that you're not technically marketing to the consumer and make it interesting on social? Today, you'll hear from Addie about how they do just that. Take a listen!
March 21, 2016
Show #97 - Linda Boff of GE
Today, I had the incredible opportunity to talk to Linda Boff-- the Chief Marketing Officer for GE. In this episode, you'll hear not only about GE's approach to social but also about Linda's career. Linda tells her amazing story-- about never doing the same thing twice, always building on your career and always growing and pushing forward. Learn how she navigated her way through a corporation and find out about what makes GE's social media tick.
March 14, 2016
Show #96 - Dea Lawrence of 'Variety'
Dea Lawrence is the CMO of Variety Magazine, something that was a mainstay in my life when I was a young, aspiring actor. It was a magazine I’d read cover-to-cover. It’s since made a fantastic transition to digital and it's not just survived but thrived in a changing era for print. You’ll hear the story about Dea’s own evolution from an actor to a marketer and seller, and how she’s been able to take hold of a career with her impressive selling skills.
March 07, 2016
Show #95 - Lynne Jarman-Johnson
Social media is all about storytelling-- the ability to tell stories in an engaging and interesting way and today's guest nails that right on the head. Lynne Jarman-Johnson is the Chief Marketing Officer for Consumer's Credit Union. She's also a mom to six amazing kids! You'll hear her tell a whole lot of stories from very early in her career in television, to how she became an entrepreneur and raised a family over a period of 22 years and then jumped into the CMO position at Consumer's Credit Union-- which when you hear her talk about it, the passion shines right through. Lynne's ability to help people throughout the course of her career is really unparalleled and I'm so proud to have her as a guest today.
March 02, 2016
Jessica Williams, Revisited
This week we revisit my conversation with Jessica Williams, the Director of Global Innovation Marketing & Analytics at Visa. She is focused on designing and delivering omni-channel marketing strategies in support of Visa's new product platforms and capabilities to drive customer adoption, consumer engagement and increase product demand. Jessica specializes in utilizing groundbreaking marketing techniques and analytics in delivering innovative payment and technology solutions for Visa's customers. Prior to her current role she was leading the social and digital analytics at Visa BtoB and corporate marketing. Prior to Visa, Jessica worked at Yahoo! and WCG in the bay area serving in her last role as a Senior Analytics Strategist. She is one Social Lady you don't want to miss.
February 22, 2016
KC Geen, Revisted
This week we revisit our conversation with KC Geen, from June, 2015. KC is the senior manager of social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management.
February 16, 2016
Show #94 - Amanda Vandervort of Major League Socce
In a person’s career, is there such a thing as luck? Or do you simply make your own luck? Today, I spoke with Amanda Vandervort who made a career combining her two greatest passions — soccer and marketing. Amanda is the Director of Social Media at Major League Soccer. Take a listen and find out how she landed her dream job and how she uses social media to create the most engaging group of Major League fans out there.
February 08, 2016
Show #93 - Amy Vale
On this week's episode of All The Social Ladies, I had the incredible opportunity to interview Amy Vale. Amy is currently the Chief Marketing Officer at charity: water. On the show, she talks about the root of her career and how she made the big move from Australia to New York. You'll hear about charity: water and some of the amazing stuff they are doing on social plus great tips for getting out of your comfort zone and pursuing what really drives your passion.
January 25, 2016
Show #92 - Brandy Blackwell of Tijuana Flats
On today's episode of All The Social Ladies, I had the amazing opportunity to interview Brandy Blackwell. Brandy is the Senior Marketing Manager of Tijuana Flats, overseeing all social media, public relations, local store marketing and new store opening efforts. I'm thrilled to share the story of her career and her insights on learning and growing within a company. She's got some great advice I think you'll love, so take a listen!
January 19, 2016
Show #91 - Heather Wajer
On today's All The Social Ladies podcast, I had the absolute pleasure of speaking to Heather Wajer. Heather is currently the Chief Marketing Officer for Whistle - the world leader in pet health and safety solutions. Heather has had an impressive and extensive career -- working at a number of big brands such as Livestrong, Baby Center and many others. Take a listen to her podcast-- hear her incredible story and how a life-changing event after college really shaped the focus of her entire career.
January 12, 2016
Show #90 - Amy Marietta
For this holiday edition of ATSL, I had the opportunity to interview Amy Marietta. She’s a young, dynamic go-getter, who shows that you can take your career by the reigns by “acting like a duck.” But first, I give you my forecast for what to expect in social for 2016.
December 28, 2015
Show #89 - Amy Do
This week we welcome Amy Do to All The Social Ladies. Amy is the Director of Social Media at SPARK, a full-service ad agency located in Tampa, Florida. She's a driven and motivated social media director who strives to build strong relationships with online communities and advocacy platforms. Amy has worked for agencies of all types - full service, traditional, digital, as well as for a corporate in-house marketing department, providing the experience and value to optimize campaigns and breakdown silos for integration and efficiency at a scale that reaches online and offline audiences enriching the customer perception before the experience itself.
December 22, 2015
Show #88 - Bree Noble
12/14 Bree Noble Bree Noble is an entrepreneur, a musician and a speaker. Exposed to hundreds of independent artists on her radio show, "Women of Substance", she felt they needed help. She took her marketing talent and put it to work-- creating a second show that teaches female artists the entrepreneurial skills they need to succeed in the music business. The thing that I found most fascinating was her approach to social media for these entrepreneurs. She even taught me a thing or two. Take a listen to my podcast and see if you can pick up any tips for the aspiring artists in your life.
December 14, 2015