Conversations with women “who run the world.” In Season 5 of Carrie Kerpen’s widely loved podcast, she passes the torch to new hosts Jenn Burgess and Michelle Greenbaum, who interview the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way.
Jenn and Michelle also bring new segments to the show to keep listeners on the pulse of social media culture and trends.
On today’s season finale, we discuss the “modern floral experience” with Director of Press & Partnerships Megan Darmody of UrbanStems! She tells us about the state of the industry, how gifting behaviors have changed since the pandemic (self-sending, anyone?), and why brands shouldn’t be selfish when it comes to sharing the spotlight.
There was no way for The Class to predict the boom of the virtual fitness industry when it launched its Digital Studio in 2019. And with the combined effects of the pandemic and a global community of ambassadors, the brand is experiencing massive growth. Today’s guest, Director of Marketing Dominique Brown, tells us about how she uses her experience as a passionate student of The Class to help inform her marketing strategies, how she taps into other students to inspire content, and what it’s been like to work (and work out) from home.
Wonder what it’s like to live that freelance life? Today, Freelance Creative Director Sarah Halverson tells us about the beauty of choosing her own projects, the flexibility of saying no, and the ways experiences keep her inspired. Before COVID, that meant art exhibits and city tours. Now? Arts and crafts projects with her daughter are inspiring her latest work for Great Wolf Lodge.
Remember how excited you were when the Scholastic Book Fair came to your school? Today, we chat with Director of Social Media and Special Projects Bridget Benjamin about what Scholastic has been up to since we were kids, and she tells us about the AMAZING Instagram channel she helped launch this year to help parents and teachers navigate life’s big questions.
We use matchmaking tech to help find compatible partners, why not do the same for therapists? On today’s episode, we hear the origin story of MyWellbeing, but we also have the privilege of getting Founder & CEO Alyssa Petersel’s perspective on how social media impacts our mental health. Hear how she balances setting boundaries with her screen time while also using the platforms to destigmatize the conversation and make advice more accessible.
Ever stop to think about how the networks manage their own social channels? Today, we have an amazing convo with Bri Foster, social media editor at Pinterest, about how she and her team use trending searches to create their own content (like a Black-owned business Pinterest Shop!), how she deals with the pressure of being constantly tuned into the internet, and all the fun things she’s taught herself from Pinterest during quarantine.
After Ayeshah’s pop-up restaurant consistently sold out of biscuits, she started freezing and selling the dough to keep up with demand—and before she knew it, Mason Dixie’s biscuits were selling out at Whole Foods, too. Hear more about the company’s incredible origin story, what Ayeshah is doing to connect with her customers on social, and how she’s advocating for members of the BIPOC foodie community through her latest endeavor: Project Potluck.
Are you wearing sweats right now? We’re guessing the answer is yes. The pandemic has changed the way many of us are approaching our daily wardrobes, but Richer Poorer has been designing “loungewear for anywhere” for 10 years. Today, we talk to Co-Founder and CEO Iva Pawling about the growth of the business since March and how staples like boxer briefs, bralettes, and stylish fleece are delivering confidence to people in comfort.
Beauty rituals have always been an important part of Kiku’s life—some of her fondest memories are the summers she spent in India learning Ayurvedic practices from her grandmother. Today, we talk to Kiku about how she and her sister are bringing generations of tradition to the West with Shaz + Kiks hair products. First up? A scalp + hair prewash. Listen to hear how they’re using social to get the word out and why you should be adding it to your routine.
When her doctor told her to switch from wine to blanco tequila, Kat Hantas started making her own: a simple cucumber jalapeño infusion meant to make sipping lighter and brighter. But after noticing a lot of her girlfriends were also making the change, she took a look at the male-dominated tequila aisle and thought, “Maybe there’s a business here.” Hear the full 21 Seeds origin story on today’s episode!
In the wake of Ruth Bader Ginsberg’s death, access to birth control is on our minds—but it’s on Carrie SiuButt’s agenda. As a woman of color with a disability, access has always been a barrier in her life, but as CEO of reproductive health company Simple Health, Carrie is dedicated to dismantling the barriers within our system and empowering women to take control. Hear how Carrie has become a leader through crisis (hello, she started as CEO in February), and how she’s using her platform to be bigger than birth control.
Trendy food pics, cute fuzzy animals, ultra-relatable memes... No, it’s not your best friend’s Instagram page, but it might as well be. Today, we talk to Senior Director of Marketing at Ritual Claire Knebl about how the vitamin brand connects with customers through content that’s important to them, and how she’s found her passion elevating everyday products and making them as accessible as possible.
If you read content from bloggers or online publishers, you probably interact with affiliate marketing every day, but you might not understand how it works—or even that it exists. Today, we get an all-things-affiliate lesson from Laura Holzwasser, Affiliate Marketing Manager at Chewy!
POP! Get ready for a party—because today we chat with Erica Davis and Catherine Carter, AKA co-founders of The Sip! Tune in to hear about what it’s like to start a company with your BFF, how the history of women in champagne has influenced their business, and what they’re doing to create experiences for their customers both on and off social.
The future of large events is uncertain. And with major partnerships like the NFL and Live Nation, Verizon has the challenge, and the opportunity, to bring those live experiences to fans at home. Today, we talk to Director of Social & Emerging Media Stephanie Miller about how her team is leveraging Verizon’s cutting-edge technology to bring sports and entertainment to social—particularly with its recent #PayItForwardLIVE concert series.
After a video about Tipsy Scoop’s boozy ice cream went viral on Facebook, people flocked to East Harlem looking for a trendy scoop shop. But what they found instead was literally a warehouse—Founder and CEO Melissa Tavss’s production facility for wholesale and catering. Listen to today’s episode of ATSL to hear more about the role social media has played in this company’s success (which now, of course, includes brick and mortar!), and how it’s customers are embracing the “Instagram moment”.
Our relationship with “home” is changing. It’s not just where we sleep anymore—it’s where we work, eat, unwind, connect, you name it—and our spaces are changing to accommodate us both physically and emotionally. Today, we have a wonderful conversation with Jinal Shah, VP of Marketing at Feather, about the brand’s role in providing more than just furniture, but how she and her colleagues are leading with empathy to offer comfort and support to help customers feel at home. (Bonus: Hear what it’s like to lead a team through a rebrand in the middle of a pandemic!)
We’ve all heard jokes about “social media being run by interns,” but the reality is that over the past few months, social teams have been responsible for communicating MAJOR brand messages in response to COVID-19 and the social injustices present in our country. Today, we hear how after her proposal for using Groupon’s channels to amplify Black voices was tabled, Jori Evans raised her hand in a Zoom meeting of 1,000 people to call out her leadership team and stand up for what she knew was right—and they listened.
How do you provide value across content marketing channels when your target audience is… everyone? Make it human. Today, we chat with Leah Walters, head of communications at monday.com, about how B2B marketers can think like B2C marketers to hone in on the core principles that resonate most. Tune in to hear how Leah’s team is carrying out this approach in both its brand and acquisition content—especially in the midst of COVID-19.
Over the past few weeks, we’ve seen social media serve as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community. Today, we talk with Digital Marketing Manager Essence Souffrant about her experience as a Black woman living through this moment in history: how she’s balancing work, family, and advocacy, her perspective on the brand messages she’s seeing in the media, and advice for how companies (and the people behind them) can put action behind their words to become true allies.
With over 1 billion searches a year informing how over 300,000 content creators populate its stock library, Getty is often the first touchpoint of many that lead to the visuals you see in the media. Today on #ATSL, we chat with VP of Sales Marketing and Brand Communications Paige McCrensky about what Getty is doing to break biases around how we define beauty—including her work with Dove and Girlgaze on the #ShowUs campaign!
Today, Holly Liss Jammet, founder and CEO of Enlisst, tells us the FIVE things your brand needs to do to be successful on social media—regardless of industry. Hear from the social media OG who has established presences for major brands like Helmut Lang, Theory, The Infatuation, and Gwyneth Paltrow’s lifestyle media venture, goop.
She says there’s no manual for how to parent in today’s digital world—but we’re pretty sure this mom could write one. On today’s “all things moms” episode, we have a powerful conversation with Titania Jordan, CMO and Chief Parent Officer of Bark, about digital citizenship: how the tried and true lessons we teach our kids can be extended to the internet, and how honesty and vulnerability can help parents set the right example.
Who’s hungry?! On today’s food-filled episode, we talk with Sierra Tishgart, co-founder of Great Jones, about the origins of the company, the importance of creating content fueled by community, and how the brand is leveraging partnerships with leaders in the food space—including some of our all-time fav chefs and creators.
YouTube is red, Facebook is blue,
We’re addicted to wedding videos,
And you’re about to be, too.
On today’s episode, we contemplate why people have such a strong appetite for love stories, and Rachel Jo Silver, Founder & CEO of Love Stories TV, gives advice on how vendors, venues, and videographers can work together to improve their social media presences.
How can we use social media for social good? This week, we break down that question with Meena Harris, founder & CEO of the Phenomenal Woman Action Campaign, and discuss why social media is such a powerful tool for spreading knowledge, sharing experiences, and uplifting new voices.
This week, we chat with Holly Curtis, VP Product, Global Creative Director at Keds, about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.
Welcome to season five of All the Social Ladies with your NEW co-hosts, Jenn and Michelle. We’re kicking it off by chatting with Carrie Kerpen, CEO and co-founder of Likeable Media and the founder of this podcast, about what her experience has been like as a small business owner during the COVID-19 pandemic: how she’s learning the importance of the pivot, what it’s like to work from home with a full house, and how brands can provide value during these times of uncertainty.
Today, I’m talking to Sasha Abraham, a Marketing Director at the NFL. You’ll hear how the National Football League is growing its fanbase by creating authentic content that truly resonates with younger audiences, including an amazing collaboration with comedian Keegan-Michael Key.
I want to let you in on a little secret of mine, I'm a purger. While some people hoard, anytime we get a build up of anything around the house, I call Junkluggers. The reason I love Junkluggers so much is that I know they are company that is truly based in mission. I know that my stuff is getting recycled, going to good use, and I know that it will eventually go to a good home and will not be in mine! So of course, I had to interview Kristy Ferguson, who is the Chief Marketing Officer of Junkluggers. Pay close attention to her three moments, they really dig down into any piece of advice I've ever given, and I think she lays it out really nicely. Take a listen.
I'm excited to introduce you to Mindy McKnight, who is the founder and CEO of M-Star Media, Inc. You may know her from CuteGirlsHairStyles.com, which of course launched the Cute Girls Hairstyles YouTube channel over 10 years ago. She is currently ranked one of the Top 25 Women on YouTube with over 5.6 million subscribers, generating 10 million monthly views. Her twin daughters won 2017 Peoples Voice Webby Award. They've also just recently launched a mascara line, a book on viral parenting... Their is just lots to hear here about how they built their incredible business on YouTube.
I am thrilled to present to you Jessica Robinson, the Vice President of Marketing of Emerging Brands at Heineken U.S.A. She come to this interview with so many great examples and tips for marketers today -- things that are current and run across all the different brands in her portfolio. Get your pen out, because there's a lot of insights you'll want to take down.
You guys are gonna love my next guest! Molly Hayward, the co-founder at Cora, has entered the menstrual management space -- a space that is very trendy now by the way -- and she has done it so effectively with her company Cora. They have been around three years, they haven't spent a dollar on marketing, and yet they've made a heck of a marketing splash. Take a listen.
I’m really excited about my next guest because she answers a burning question I’ve had for a long time: Is it GIF or JIF? Sadie Novello, the EVP of Content and Media at GIPHY, is here to answer that question for us now, along with other questions I ask her--all about being a working mom and making it all work. Take a listen.
I am super excited to introduce you to Shelley Wise who is the Vice President of Integrated Marketing at Princess Cruises. You're going to hear a lot about Princess Cruises today, in addition to Shelley's career. You'll hear about their return to TV, you'll hear about their approach to influencer marketing, and you'll hear about their integration of data. Take a listen.
I am really excited to introduce you to my next guest, Kristin Patrick. I first became acquainted with her when she was the Global Chief Marketing Officer of Global Brand Development at PepsiCo, where she played an integral role in delivering the company's long-term global growth strategies. I became obsessed with what she was doing there as a change maker and I really wanted to get her on the show so she can talk to us about what it takes to be a change maker. Because it's not so easy when you're a woman coming into an industry attempting to make change. A lot of it is not just knowing what to do next, but knowing how to communicate it. Take a listen.
Hey guys! I had a ton of fun chatting with Nancie Ruder, who is the Founder of Noetic Consultants, and also the author of "Jack and Jill Went Up The Hill: How Senior Marketers Scale the Heights Through Art and Science." I love talking about art and science and marketing because it reminds me a lot of how we optimizing our own social media. We use data, we know what works, but also, it takes just a little bit of art. Take a listen.
Get ready you guys because this powerhouse is full of energy and advice, all about the future of sound marketing. Take a listen to Aimee Lapic, Chief Marketing Officer at Pandora. She has incredible about bringing new energy to a team, and also, looking toward the future of sound & marketing. Take a listen!
I'm so excited this week to introduce you to Allison Lowrie, who is the Chief Marketing Officer of ANGIE Homeservices. One of the things I find so interesting about home service providers is that, unlike travel or food delivery or car service providers -- all these things that we really research and talk about online -- home services are still relegated to conversations between neighbors, friends, and family. It's interesting to see how they are focused as much on off-line communication as they are on on-line communication. Take a listen.
This is a very special show, because I get to interview Ruth Ann Harnisch, who is the Founder and President of The Harnisch Foundation. She describes herself as an investor, a donor, a producer, a writer, a performer, and formerly poor-now-rich person working to create social change and help others to find their own paths to fulfillment.
You guys, I am so excited because one of my favorite brands is on the show today. I am a Keds devotee and I am thrilled to talking to their president, Gillian Meek. One of the things that I love Keds, and in Gillian in particular, is they don't just talk-the-talk, they walk-the-walk! Their new "Ladies First" campaign is not only great as a marketing campaign, but they truly live up to that mission with a Female leadership team and a lot of great thoughts on changing content at the speed of light, and how Keds has had to adapt to that over time. Take a listen, it's pretty great!
Get ready to ride! Today I am talking with one of my favorite brands ever, Peloton. I am talking to Carolyn Blodgett who is the Senior Vice President at Peloton and I can't wait to share some of the secrets behinds Peloton's marketing machine. Take a listen!
There's technology and then there's talking it. And Kathryn Rose has built a technology marketplace that allows us to do both. She's created a company called WiseHer, which connects women with smart leaders who can help them build the businesses of their dreams. Take a listen!
This next interview is important because I am talking to somebody who I believe, who-heartedly, is helping to change the world. Susan McPherson is the Founder and CEO of McPherson Strategies. She's not only a master networking, but all of her networking is designed to help change the world. Her company, McPherson Strategies, works with Fortune 500 companies, NGOs, and countless others to help craft messages around important issues around corporate social responsibility. Not only is she helping them talk-the-talk, but she's helping them walk-the-walk.
I'm so excited to share with you my interview with Niharika Shah, the Vice President, Head of Brand Marketing & Advertising at Prudential Financial. We had a really interesting discussion about the power of listening to everyday people and highlighting their stories in order to unite around the financial wellness challenges that we all face—but few of us actually talk about.
You guys, I'm really excited today to introduce you to Penny Wise who is the Marketing Director at 3M. She's gonna to talk to you about her career, and she's also going to talk about how helped reposition 3M and use the tagline '3M Science Applied to Life,' to create a social movement. Take a listen.
You guys, what a pleasure to talk with Amy Heidersbach, the Chief Marketing Officer or CareerBuilder this week. I was so impressed by how CareerBuilder views itself as a tech company first. And you see that in how it plays in everything that they do. From social elements, to augmented reality within their apps, to how they approach content. Take a listen!
When I'm looking at what Levi's is doing across the board, not even just in social, but with their social first elements that are based in social action, I am blown away. And a great deal of that credit goes to Jennifer Sey. She's the SVP and Chief Marketing Officer of Global Brands at Levi Strauss & Co., and she has a lot to say about what it means to have social inspire action. Take a listen.
Hey everybody, I can't wait to introduce you to our next guest. Aditi Javeri Gokhale is the Executive Office and Chief Marketing Officer of Northwestern Mutual, which is a leading financial services company. Fun fact, she is their very first CMO, and they've been around for over 160 years. She must be pretty special.
How do you summon the courage to make a life-changing decision? Why is imagination so critical to success? Today I'm talking to Beth Comstock, former Vice Chair at GE and author of the new book "Imagine It Forward: Courage, Creativity, and the Power of Change."
Today is what I would call a literal treat, that's because I got to talk to the Queen of Treats. Today, I got to speak with Orla Mitchell, who is the President of Gums and Mints at Mars Wrigley Confectionery, a subsidiary of Mars Incorporated. She leads the strategic development and delivery of some of the world's most beloved and delicious brands, like Extra, Orbit, Doublemint, 5 Gum, Juicy Fruit, and Eclipse, to Altoids and Lifesavers -- I mean basically every brand you ever heard of, it's kind of awesome. One of the things that I love about Orla is just how understated she is. She's done the most incredible work and she is humble about it. I think when you listen to her you're just going to be so inspired and ready to take on the world as a social lady. Take a listen!
Special treat today guys... I've got Allison Kelley, the Director of Digital and Mobile Marketing at Amtrak. She's on the show today talking about how Amtrak uses data to not only increase their bookings, but also get an really good in-depth understanding of their customer. Take a listen.
Okay you guy, so it's very rare that I totally geek out and fan girl over a guest but this next guest, I totally did. Heidi Zak is the co-founder and co-CEO of ThirdLove, which is the fastest growing and most disruptive brand in the lingerie industry. I know it, because I wear it. I love ThirdLove. I love the fit, I love feeling like I'm not wearing a bra, and I think this brand is going places. Take a listen!
Guess what you guys? Today I get to interview one of my biggest business girl crushes, Andrea Brimmer -- who is the Chief Marketing Officer at Ally Financial. You are going to LOVE her three moments of her career and you're gonna so identify with them. No matter what stage you are at your career, its all about learning how to give yourself confidence. Take a listen!
You guys are in for a treat today! i am talking to Bobbi Rebell, who is the author of "How to be a Financial GrownUp: Proven Advice From High Achievers on how to Live your Life and Have Financial Freedom." But not only is she the author of that incredible book, she hosts a killer podcast. And she's gonna tell you all about how she grew that audience using social media. Take a listen.
Hey guys, today you're in for a special treat because I get to talk to Jennifer Pisciotta, who is the Vice President of Brand Marketing at Patrón Spirits -- the Number One luxury tequila in the world. You'll hear how they maintain cultural relevance and stay ahead of the game by leveraging new technologies and taking big risks. Take a listen!
Today I am excited to have on Rebecca Leonard who is the Strategy Director of Community Impact at TJX Companies. You'll hear the story of how Rebecca the day-to-day marketing at TJX and moving over to something she really felt passionate about through corporate social responsibility. And you'll hear a little bit about how can you too! Take a listen.
Hey guys. Today is a true Social Ladies interview because I get to talk to Melissa Musgrove, who is the Vice President and Head of Social Media at Regions Bank. What I'm most impressed by, aside from Melissa's passion and excitement around social media, is her ability to add quantifiable results to her social media efforts. You know, there's a lot of the soft stuff -- a lot of the humanization of brands, a lot of the story telling -- but there's a lot around metrics and showing the value of a customer on social media. Take a listen!
Today I got to talk to Whitney Gonzales who is the marketing manager at Liingo Eyewear. Liingo is a very cool new start-up doing some very innovative things in the eyewear space. We talk about their work with micro-influencers as well as some of the new technology that they have coming out to make shopping online for your eyes and glasses better. Take a listen!
Hello everyone! Today is a great day because I am talking with Tara Peyrache, who is the chief marketing officer at True Religion Brand Jeans. I've been a True Religion brand fan for a long and I'm really excited to hear what makes the brand tick and what makes Tara tick. Take a listen!
True story, I have a slight girl crush on Chief Marketing Officer at Keds, Emily Culp. I am impressed with her brilliance, with her passion around the Keds brand, and just with her overall positivity. You're gonna love her interview today. Take a listen!
So I missed the whole dating site thing, the online dating world. But I kind of, listening to this next guest, wish I had a stabbed at it in my single days -- sorry Dave, don't tell anyone. Alexis Ferraro Luerssen is currently the Vice President of Marketing and Communications at Match.com and she has been there for over 13 years. She's really seen the online dating world transform itself, and it's really interesting to hear about how they approach social. Take a listen!
I wish I had my son Seth in the office today because he'd be freaking out at my next guest. Pam Kaufman is the Chief Marketing Officer and President of Consumer Products at Nickeloden -- therefor of his favorite show "Paw Patrol," one of the many properties she handles. Running the consumer products division at Nickelodeon allows her to tap into licensing of incredible talent link Jojo Siwa and more. Take a listen.
Boy oh boy, do I love disruptors, and this next guest is one indeed. Check out Vivian Lee, who is the Chief Marketing Officer of Petcube which is the best-selling home camera brand designed specifically for pet parents. What I love about this is that it's not like any other home security or camera device around. It is specifically targeted to pet parents and the product roadmap shows that. It's fascinating how they use pet influencers and celebrities to get the word out across social media. And Vivian is a great person to know. Take a listen!
So many pearls of wisdom in this week's interview with Amy Protexter, who is the Senior Vice President of North America Marketing at Insight. She's somebody who has always been fascinated by ideas and that comes through in her interview. But what impressed me most was her real conversation around the ability to have confidence even when you're not feeling like you've got it within you. And I also was obsessed with her ability to really understand how technology impacts not just marketing, but also sales in the B2B channel. Some interesting stuff in this interview. Take a listen!
Are you feeling social today? I sure hope so because today we are talking with someone I personally know as a social media guru. Honey Comer-Cantrell brings more than a decade of experience in accounts to the VP of Client Services role at Likeable Media. Prior to joining the agency as an account manager in 2014, she was part of the marketing team at USA Network and later spent more than five years as the key client liaison at Getty Images. One thing I know, is that Honey is a killer early adopter and you’re going to learn all about that here!
My first guest kicking off season three is Jenna Lebel, the head of digital marketing at Liberty Mutual. This interview is particularly special because I first hired Jenna Lebel for her first job out of grad school. Yep, she worked for me at Likeable Media and I've watched her over the years, grow into an incredible marketer and poised young professional who is ready to take on the world! Take a listen to some of her insights here.
Today, I get to interview the fabulous Carolyn Aronson, a successful entrepreneur, philanthropist, and founder and CEO of It’s a 10 Haircare, one of the only female-owned professional haircare brands in the world and a huge haircare brand in the Kerpen household.
Today on the show I'm excited to introduce you to Ivy Brown, the Vice President of Brand Marketing and Advertising at TIAA Finance Services. Her story is one of passion, launched from her high school days and her love of a specific clothing brand.
I am thrilled today to be with my next guest Erica Kewsin, who is featured in my upcoming book. Erica is a workplace strategist and she's also the founder of a project that I am completely obsessed with called the Spaghetti Project. Also, she's coming out with an incredible book called "Bring Your Human to Work: 10 Surefire Ways to Design A Workplace That's Good for People, Great for Business, and Just might Change the World," out in 2018.
Today, I am with Michelle McKinnon, my dear friend who is a certified financial planner professional and financial advisor at Payne Capital Management. And she's a rock star! On this episode, we money conversations are wrongly taboo among us ladies. We also talk about some simple steps to start saving for tomorrow!
My next social lady is so amazing that she doesn’t even have to be on social media. Meet Lauren Banyar Reich, Head of LBR PR. She’s doing incredible things for women in the workplace and in general. Take a listen - she rocks!
So when I asked Ronnie Tucker who leads the marketing and communications department at New York Road Runners about her career path, she gave me quite a journey. It was a journey that was kind of like a marathon with lots of different stops and directions along the way and the path led her to exactly where she should be. Take a listen as to how New York Road Runners uses social media and how Ronnie found her perfect position.
Okay guys, get ready for a great interview. Today I talk to Jennifer Chico who leads the experience delivery service area within Deloitte marketing and communications group. She gives a lot of really interesting stories, both about her career with Deloitte and being pushed out of her comfort zone, those are I think are really relevant to our listeners. And she talks about what Deloitte looks when they're looking at marketing their own services organization on social media. Take a listen!
One of my favorite things on All The Social Ladies is when I hear someone's passion that starts on the side and is able to be turned into full-time career. I love the story from Lia Zneimer who works on the brand team at WeWork. She just started pinning on the side when she was at Scholastic out of pure passion for the brands that she was working on. Next thing she knew, she was working at in social media. Take a listen.
Sarena Bahad was living in New York City in her own apartment making a ton of money feeling really, really proud after having set these incredible success metrics for herself. And yet, she felt a greater calling. As a citizen of the world who speaks five languages, Sarena wanted to do more and be a passionate advocate for diversity in the tech industry. She then founded the Women in Tech channel on Snapchat and Instagram. You'll hear all about it and how she is doing incredible work to help highlight brilliant women in our industry. Take a listen.
Today I’m speaking with Melinda Wittstock who is the CEO and Founder of a very cool platform called Verifeed. It’s able to take big data algorithms to find your believer customers and influencers. It combines social data with big data to tell one compelling story about your authenticity. It’s one very cool story. Take a listen!
This week I'm excited to talk to Melinda Petrow who is the Senior Director of Brand Strategy for the Fandango Movie Network. You're going to learn a ton from her including how to stay at a company for 10 years from the start of your career and navigate through to get to a really great position and keep enjoying your job throughout lots of change. You'll also hear about how a company navigates it's way through social media when it's growing and evolving. Take a listen!
Hi everyone! I can't wait to introduce you to my next guest - her name is Beca Alexander and she is the founder of Socialyte which has a really interesting agency model. They are both a casting agency for influencers, so they find influencers and help get them gigs, and they're also an agency that connects brands with influencers. They connect them together to create magic. Take a listen!
I am getting hungry just thinking about this brand! Our next guest, Molly Breiner, is the Head of Marketing at Aloha. Aloha is a health and wellness brand that creates sustainable solutions for eating well with organic plant based nutrition products. Today, Molly’s going to talk to you about how she got to where she is today and how Aloha is using micro-influencers. Take a listen!
So I feel like I should start this podcast by singing "Diamonds Are A Girl's Best Friend" because today I get to talk to Deborah Marquardt who is the Chief Marketing Officer of The Diamond Producers Association. This is a new association that started in 2016 and their mission is to protect and promote the integrity and reputation of diamonds and the diamond industry. The thing that I was most fascinated with was how Deborah was able to help start a conversation shift around diamonds going from the traditional fairytale to more authentic storytelling. Take a listen!
Today, I get to talk to Lisa Schoder who is currently the lead on Ford’s US Integrated Marketing and Media team. Before that, she was an engineer. How often do you hear that story? After 11 years as an engineer in the engineering department at Ford, she made a shift and worked her way up through the marketing department. It’s a really fascinating story - take a listen!
Want to hear what it’s like to go from a huge brand to an innovative, burgeoning start-up? Take a listen to Tressie Lieberman who’s currently the Chief Marketing Officer at Snap Kitchen where she joined in 2016 to take the start-up brand to the next level. She was formerly at Taco Bell and Pizza Hut leading all of their digital efforts and did an amazing job leading these social-first brands. She’s now bringing all of that energy and excitement to what I believe, is the future of healthy eating, using Snap Kitchen. You’re going to be blown away. Take a listen!
There’s a lot about community in social media. There is so much about the beauty of people connecting and having conversations. And to our next guest, that’s very important but it’s also important to use social media to actually drive business. I loved interviewing Keira Krausz who is the Executive Vice President and Chief Marketing Officer of Nutrisystem. She gave some great insights into how they’re using social media and how they’re cutting through the clutter to drive business and to surprise and delight customers. Take a listen!
I am so excited to bring you this next guest because I have admired her fashion, her fun and her social media savvy for a long time. I’d love to introduce you to Thea Neal. She’s the social media leader at Hallmark Cards where she manages Instagram for Hallmark Gold Crown stores. She does a terrific job and she’s also the host of a video series that they do which, I watch religiously. Take a listen!
This week we revisit our conversation with Dorie Clark, which first debuted December 8, 2014. Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a "branding expert" by the Associated Press and Fortune, and is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.
Today we revisit our conversation with Meryl Weinsaft Cooper; Principal/Co-Founder, Allen/Cooper Enterprises. Meryl is a communications/social media specialist, published author and blogger, who teamed up with Helen Allen in 2011 to launch Allen/Cooper and Site/109. Previously, she held executive leadership roles at two of the top lifestyle PR/Marketing agencies in the country - DeVries Public Relations' Home & Lifestyle division and at LaForce+Stevens. In these roles she led programs for a variety of brands such as Belvedere Vodka, Veuve Clicquot, Rockstar Games, Magnolia Bakery and Dale Carnegie Training to name a few. Meryl has also had several years’ experience in the Screen Actors Guild’s NY office and running PR for Working Mother and the National Association for Female Executives. A co-author of Be Your Own Best Publicist: How to Use PR Skills to Get Hired, Noticed and Rewarded At Work, Meryl is also a contributing blogger for Forbes.com and often lectures nationally about public relations and reputation management.
Let me re-introduce you to Katie Bisbee, the Chief Marketing Director at DonorsChose.Org -- a nonprofit that allows teachers to post their specific classroom needs to the public. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also has experience in market research for commercial, non-profit and political clients. Katie earned her M.B.A. from the Darden School at the University of Virginia, where the faculty awarded her the Hyde Fellowship for her contributions to the scho
Ariel Jordan has had quite the career, starting as an NBC Page in an incredible program where she was exposed to many amazing television shows and opportunities. From there, she went into the publishing space during a time when it was rapidly changing. She finally landed at one of the largest Fortune 500 brands around, Century 21. Take a listen and hear the story of her career and her approach to social media.
Today, I get to talk to a fabulous social lady. Allison Gillespie is a brand manager at Whirlpool Corporation working on Gladiator GarageWorks, one of their smaller yet scrappier brands and one of my personal favorites! Allison has spent over 13 years at Whirlpool and has a really incredible story. Take a listen!
My next guest has a career that I would describe as "on the cusp." Anne-Marie Kline is the VP of Global Marketing at Living Proof. She's had a career that has been based on emerging technology since she started. We're talking technology before the palm pilot or the DVR and now we're talking about technology that helps make your hair perfect. She's got a lot of great stuff to say. Take a listen!
I am hungry just thinking about this interview! I’m talking to Molly Catalano, the VP of Marketing & Communications at Five Guys - everyone's favorite burger and fries shop! She’s built her entire career there simply by stepping up. She has done incredible things and you’re going to hear all about it. Take a listen!
Get ready for a powerhouse of an interview. Today we are talking to Telisa Yancy who is the CMO of American Family Insurance, which is a Fortune 300 company. You are going to be so inspired, not only by her story, but how they really took American Family Insurance and got back to the root of what insurance is all about - planning for the future. You’ll hear about her approach to social personally and professionally and how their CEO is known as the most social CEO around. Take a listen!
My next guest is not someone you would describe as a media wallflower. Julie Roehm is the Chief Storyteller and SVP of Strategic Relationships at SAP. Before that she had a long history building huge brands at Ford, Chrysler and a brief stint at Walmart that was a pretty public failure. Take a listen to some of her stories and how social media might have played her story a little bit differently had it been around earlier.
Barbara Martin Coppola is the CMO at GrubHub which is an incredible food delivery service that blends an amazing technology with really yummy food! She’s had quite the career story living in nine different countries throughout her career which is something she prioritized early and often. You’ll hear what it’s like to live all over the world and what it’s like to bring food to a higher level at GrubHub. Take a listen!
Get ready for a great interview. I talk with Ellen Roggemann who is the VP of Marketing at Blink Fitness. Ellen is going to give you all kinds of insights including one that I really love about finding a career with meaning. You’ll hear all about her journey and the themes associated with that and then you’ll hear about how Blink approaches fitness a little bit differently. You might call it, aspirational. Take a listen!
I have Julie Clement Cochran on the show today and she manages the global social media for FedEx. She talks about some of the challenges of working at a large global brand but also some of the moments of pure inspiration. One thing I’m obsessed with is their user-generated content that is repurposed on Instagram - some of the images are jaw-dropping! Take a listen!
When I think about one of the best social campaigns I've ever seen, I think about when the Cubs won the world series and Budweiser was able to produce a video in real-time that showed the original announcer calling the game. Of course, he's long gone but they were able to pull old footage and recreate the game-calling experience. How did they do it? Well, I want you to take a listen to Lisa Weser who is the Senior Director of U.S. Marketing & Communications at Anheuser-Busch. She's going to tell you that unbelievable story and also all about her incredible career. Take a listen!
Kate Retherford has an amazing job as a Social Media Manager at T-Mobile but on this interview, I wanted to talk to her about something even bigger. I talk to her about her blog, All Things Kate, how she chronicled her 80lb weight loss journey and how she finds the time to balance, while navigating through a great, rapidly growing career, her health, wellness and her passions. Take a listen!
One might say this next guest has the sweetest job ever! That’s right, she works on corporate reputation and social media at Hershey. Please meet Sarah Dull. She’s going to tell you all about Hershey’s approach to social media; specifically their corporate approach and the need for a corporate channel.
One of my favorite things about talking to Chrysi Philalithes is about when she first started working for RED and wanted to create a mantra. Of course, she wanted it to be 140 characters because after all, she is the Chief Digital Officer there. And so she sent her first tweet; “participation not promotion, dialogue not monologue, leading not following, empowering not excluding, inspiring not forcing." Chrysi has a done a tremendous job of activating digital programs for World Aids Day and for RED as a whole. At Likeable, we are so excited to participate as well. Take a listen to find out how you can too!
There are so many amazing lessons in this podcast! I’m really excited to introduce you to Morgan Greco who is the VP of Social Media Business Development at A&E, History Channel, Lifetime and FYI. She shares a lot of fascinating insights. One I love personally is about who you know and how to get to where you’re going based on your network. Take a listen!
Today was a really special day because I got to talk to Stewart Goodbody, how is the director of communications at one of my absolute favorite organizations, the Girls Scouts. You're going to hear all about her career and how she actually was on the agency side working for the Girl Scouts when she realized that this was her passion and she loved it enough that she wanted to jump in full-time. You'll hear all about the message of the Girl Scouts, one that I love, and that resonates so clearly in this day and age. Take a listen!
Oh boy, are you guys going to love this interview! Let me tell you, you can’t see my face right now but I put on some fierce makeup to get ready for this next guest. I’m talking to Juliette Dallas-Feeney who is the Senior Social Media Manager at Birchbox. You’ll hear all about her strategy, how she’s using some incredible stuff on Snapchat and the amazing story of her career. Take a listen, you’re going to love her!
So this show is really near and dear to my heart. I'm speaking with Rachel Hadley who is the new President of Likeable Media. I am so excited that Rachel's in this position and I'm more excited that you're able to hear her story -- because it's a really incredible one. One that starts in PR, talks about how she listened and learned, and became the social media leader at Likeable. Take a listen.
Big news! I definitely have a psychic on the podcast as today's guest. Meet Karen O'Brien, she's the Vice President of global social media at Western Union. Her career story is incredible, from entrepreneur, to management consultant, to landing at one of the largest global brands around, Western Union. She talks about the feeling behind when people send money and how Western Union was able to take that feeling and translate it globally. Want to know how to work as a global brand? You need to listen right now, 'cause Western Union's got it nailed.
I am so inspired by our next guest and I’m so excited for you to take a listen today. Ami Mathur heads up marketing over at Honest Tea which, is part of the Coca-Cola company. You’re going to hear the story of her career which, started and lasted for many many years at P&G. She handled everything from the innovation side, to the product side, to the customer side. She then ended up at Honest Tea where she got to work with an entrepreneur with a great vision and learned how to incorporate that vision into the Coca-Cola company. Take a listen!
I had so much fun on this week’s podcast talking to Lindsay Kaplan, the VP of Communications at Casper. As the VP of Communications there, she launched the sleep start up alongside the founding team and now leads Public Relations, Social Media, Creative Partnerships and Brand Strategy. One of the things I think you’ll find immediately from listening to her interview is just how innovative and ahead of the curve she is in terms of pushing forward for what’s next in social media. Take a listen!
Ok if you don’t like curse words, you’d better plug your ears right now because this fabulous social lady wrote one of the most downloaded presentations in the history of slideshare, called “what the f**k is social media?” She wrote that eight years ago. Her decision to write that presentation, launched a career trajectory that has helped pave the way for people in the social media space for years! Introducing the amazing Marta Kagan, CEO and founder of Martafy. Take a listen!
If I only had 140 characters to describe this next guest, I would say she is awesome, awesome, awesome. Today, I am introducing Melissa Barnes - the Head of Global Brands at Twitter. I’m so excited for you to hear her podcast, not only because you’ll hear the story of her career and how she shaped her own role at Twitter but you’ll also get a sneak peek into the future of the network and some of the incredible things they are working on. Take a listen!
So I love New Orleans but not anywhere near as much as this women does. Katherine LeBlanc, born and raised in New Orleans is the Director of Brand Marketing for Smoothie King where she leads the digital efforts for over 800 locations. She’s spent her life giving to New Orleans based companies and she’s also an entrepreneur who owns Bevi Seafood Company with her husband, which is focused on bringing the traditions of the Gulf Coast seafood to life in South Louisiana. I talk to her about all of this plus her love of New Orleans. Take a listen!
Today, I’m introducing you to Rosina Rubin who is an incredible entrepreneur who used social media to sell many pieces of art created by her aunt, Anna Walinska. You’ll hear the story of how she came to acquire this art, the history behind Anna’s paintings and how she brought that to life using social media. It’s an amazing story, take a listen!
This week, I’m talking to Alyssa Greve who is the Social Media Manager for Cambria Quartz. From Alyssa, you’re going to hear about her passion for business and art and how she combined them both into a career that is just fabulous.
Today I get to speak to Mollie Doherty. Mollie is the Community and Partnerships Manager at Sir Kensington’s but she has a unique twist on her story and the story of Sir Kensington’s. She infuses a lot of humor, energy and excitement around the social media industry that I think you’ll find really interesting. Take a listen!
What if I told you that I was about to interview somebody that has won awards from Adweek, Forbes and more since 2012-2016, being recognized for her youthful creativity and brilliance in digital and social media marketing - I bet you’d be pretty impressed! If you talk to her; Katrina Craigwell who is the VP for Global Marketing Innovation at GE Digital, she’ll tell you that those awards are a by-product and not the goal. She’s going to tell you how she built her career using social and digital media - landing in her absolute dream job. You’re also going to hear about her perspectives on life - be prepared to be totally energized and excited!
These two fabulous women put the ‘social’ in social media. You’ll hear their approach to social media at Entenmann’s and all of the Sweet Baked Goods brands associated with Entenmann’s. You are going to be blown away, not only by their approach to social but their approach to work friendships, their careers and marketing as a whole. These ladies are full of great advice and I can’t wait for you to listen to them today. Meet Maureen Sticco and Lorraine Hale.
So when I think of Sarah Mendelsohn who is currently the Social Media Manager at Maybelline New York, I think of two things; someone who is incredibly authentic and someone who is totally in the moment. From starting her blog, “A Hit Of Sarah” at age 16, to learning what she loved and didn’t love across various industries within marketing, Sarah has built an incredible career for herself. You’ll hear about her career path and how social media is also a core part of her person. Take a listen!
Today I am talking to Melissa Ryan who directs the DC strategy team at Trilogy Interactive which is a strategy, design and technology firm for political campaigns, non-profits and labor unions. You’re going to hear her story and how her career was founded on the internet because of the internet! You’ll also hear about how she impacted political campaigns across the country. She’s incredible. Take a listen!
Be prepared to meet Veronique Ricardoni. She is the CEO of Likeable Mexico. After an incredible career spanning from economics and private banking, to Art, to working at one of the largest global agencies in the world and now to championing our Latin-American project, you are going to be blown away. Get ready for her perspective on social media and digital, and her overall thoughts in life. Take a listen!
Oh No! It’s Ashley Cat. What’s that? It’s actually her Twitter handle. Ashley Cook currently works as a manager and senior creative producer at BuzzFeed.com. She produces branded content for ginormous brands like Nickelodeon and Target. She’s had a brilliant career thus far - you’ll hear how she followed one of her favorite brands on the planet and got the job of her dreams. Then she took some time off - she taught kid’s yoga. She’s had the most varied career you’ve ever heard of. And then she landed at one of the biggest tech companies around - BuzzFeed. It’s pretty incredible. Take a listen!
Today, if I sound enthusiastic, it’s because my next guest has enthusiasm that’s totally infectious. Take a listen to Morgan Baden. She’s the VP of Corporate Communications at Scholastic, where she oversees corporate social media strategy and serves as the editorial director of the award-winning “On Our Minds” Scholastic blog. She’s fabulous and you’re going to hear some great insights from her.
I’m a really long time fan girl of this next interview subject. Be prepared to be blown away. On this interview, I speak to Sharon Feder. Sharon Feder is the Chief Digital Officer of Rachael Ray’s parent company, Watch Entertainment. Before that she was the COO at Mashable which, she joined when there was only a handful of people. You’ll hear her story, her love of journalism and how that led to where she is today. The insights are through the roof. Take a listen!
I had a great opportunity today to talk to Jodi Gersh - also known as @jodiontheweb. Jodi is a long-time employee with the Gannett company and is currently the Director of Social Media for Strategic Brand Marketing at USA Today. You’ll hear her story from when she was working with her brother on one of the first social media networks and how she used those insights to really launch social media marketing at Gannett. It’s a great story. Take a listen!
Today, I had the distinct pleasure of talking to Lisa Baird. Lisa was named the Chief Marketing Officer of The United States Olympic Committee in 2009. She was responsible for really building the Team USA brand which she built basically exclusively through social media. You’ll hear the story of an incredible career about how she grew through corporate America but changed industries time and time again to actually propel her career forward. Take a listen!
So it's not often on All The Social Ladies that I get to talk to one half of the Twitter and Instagram power couple duo! It was pretty incredible to talk to Jamie Stelter today. She's the morning traffic anchor for NY1 News and she has an amazing story! What I found the most interesting was her ability to share and be vulnerable about her life on Twitter, on Instagram and various social networks. You'll hear how she learned exactly where she was supposed to be in her career and how she shared her life and relationships online. You're going to love it! Take a listen.
Today, I got a real treat. I got to talk to Kate Gardiner who I have admired from afar for just about forever. Ever since I joined an incredible networking group called The List, I’ve been watching her and she’s unbelievable. She’s an audience engagement specialist working with media brands to redefine their digital futures. She’s the founder of Dstl which, is a New York based agency serving clients around the world and she’s also the co-founder of AVG. I’m really, really impressed by the work she’s doing with media companies - she'll tell you all about it, give you some good thoughts on your first start out of school as well as what media brands need to do to survive in today's day and age. Take a listen.
Today I’m speaking with Laura Olin. She’s a veteran digital campaigner who helped set the editorial voice for the Obama 2012 Campaign’s social channels among many other candidates. You’re going to hear all about politics and social media. Take a listen!
Get ready for insights from a brilliant marketer. Today I talk with Julie DeLocawho is the head of LOCA Marketing. Her career spans the agency world, the fashion world, the consulting world and she did it all with really smart thinking. Take a listen!
Lauren Friedman has gone after her dreams ever since she was fresh out of school -- whether it was moving to San Francisco or finding the exact job she wanted or carving out an incredible position at Adobe, Lauren has achieved it. I think you'll learn a lot from her story and how you can achieve your own dreams too!
Edlynne Laryea is the Global Lead for Social Media at Johnson & Johnson and she has a story that is rich in social media history. Working on the Dove Campaign for Real Beauty is just one example of the way that she’s impacted change on the brand side and the agency side. Listen to her incredible story now! You are going to love her and her analogies!
Take a listen today as I talk to Amanda Brinkman, the Chief Brand and Communications Officer at Deluxe. She helps small businesses succeed in social media and beyond and she also has had an incredible career of bringing innovation internal to brands.
SoulCycle is a movement and one of the women at the helm of that movement is Gabby Etrog Cohen - the VP of PR and Brand Strategy. She's been there since they were only 5 locations and now they're over 58. You'll hear how they grew and how they used social to do it.
Your vacations are your memories. A lot of times when we are taking vacations, we just book it, we go there, we have the experience, we capture it, we share it and we go home. However, Hilton Grand Vacations has a totally different approach. By listening to your conversations on social media, they know what's going on in your life and they're able to give you an unbelievable experience because of it. Today, I talk to Kam Prince who is the Senior Online Marketing Manager for Hilton Grand Vacations. She has a really interesting viewpoint on how they can take a guest experience and really super-charge it using social media. Take a listen!
Did you ever think that you could connect a career in the museum world with a career in the social world? Well, it’s time to meet Betsy Codding. Betsy Codding is currently the Community Manager for MassMutual’s Financial Group and their corporate social media channels. She’s doing a lot of incredible things there and you’ll see how she connects around life moments. The thing I found the most fascinating was how she connected the dots of her career to get to where she is today. It’s a really great interview. Take a listen!
Join me this week on "All The Social Ladies" as I speak with Lauren Salazar who is currently the Director of Social Media at Weight Watchers. She overseas all aspects of Weight Watchers Social Media and you'll learn how she grew through Weight Watchers to take on all of these responsibilities. You're going to hear incredible things about Weight Watchers' approach to content and how they use their community to help get their message out. Take a listen!
If you've ever run a podcast, or had a meeting or had any situation where you're about to talk to somebody, did your mouth start watering before you spoke to them? If so, you were probably talking to Allison Stadd. Allison is the Senior Marketing and Communications Manager at Shake Shack. Shake Shack if you don't know, is the most delicious burger joint in town founded by the culinary genius, Danny Meyer. Allison overseas social media and digital marketing and you'll hear a lot about her story, how she used her freelancing experience to help keep her excited and engaged prior to finding her dream job and also about Shake Shack's interesting approach to social and community. Take a listen!
Today I had the pleasure of speaking to Stephanie Leavitt who is the Director of Social Media and Branded Content at Carnival Cruise Lines. You're going to hear how she started the first presence at Carnival and how she grew that community and content base exponentially from 2007 until today. You'll also hear some interesting stuff about how introverts exceed in social. Take a listen!
Oh boy, are you going to love my next guest! Sofia Sheth works at Clique Media Group and she's had a long history of working at Man Repeller, Condé Nast, YouTube and Google and you're going to hear the best advice under the sun for how to grow into the career you love. Trust me, you'll want to listen!
How do you take a century old company that's all about mail and turn it into a technology company that's all about the engine behind making businesses work? Today, I talk to Marifer Rodriguez all about how she leads social media at Pitney Bowes. You'll hear how Pitney is at the forefront of changing perception of their brand. It's really awesome - take a listen!
Today, we are talking with Alicia Lee. Alicia currently works for AMC Theaters. When we spoke to Alicia earlier, she was the Senior Communications Specialist in the Corporate Communications Department at Amtrak. In that role, Alicia was responsible for social strategy, content creation and the management of that community. She ran a lean team and you’ll hear what she did to get more butts in seats! Take a listen.
Recently I did an episode of All The Social Ladies where I interviewed teenagers and it was called "From the Mouths of Babes," and I talked to, not only my own daughter, but another girl who is 15 years old. So for this episode, I decided to go "From the Mouths of Millennials." I talked with Lia Brouillard who is a recent graduate of Emerson College, all about how how she uses social media, not only in the classroom, but in her job search and just her overall everyday experience. Take a listen!
From Inventor to Head of Marketing at Nuts.com, Anne Swift has done it all. In this episode, you'll hear about a really interesting career-- how Anne grew not only herself but also a community of inventors and the moment when she realized that she wanted to work in a job but it had to be the absolute right fit. You'll hear an interesting approach in terms of how she found her dream career and how she continues to grow their presence in digital. Take a listen!
Pop quiz! Do you know what a "Yerd" is? A yerd, is a "Year Book Nerd." I learned that from Katherine Morgan who is the social media manager at Herff Jones, maker of student year books. They have such an interesting strategy about how they engage socially with these yerds which, is all the kids and advisors that are on year book committees, to help them convince others of the need to have a printed year book. It's no surprise that the shift to digital has had a tremendous impact on this. Their approach really is fascinating - take a listen!
On this week's episode, I talk to Aleesha Smalls-Worthington. Aleesha is at Iconix Brands Group but she's had a long history of trailblazing before that. She basically was the right-hand woman to Jay-Z and helped discover some other small acts like Rihanna, Willow Smith and Rita Ora - you know, no big deal! Anyway, now she's building many different brands under the Iconix Group - I think you've heard of a few of them. Take a listen!
Imagine if before you started any social campaign, you looked at whether or not it built your brand, gained you insights and converted sales. That's exactly what The Center of Excellence at American Greetings did and it was led by Dawn Wayt. Dawn was previously the Director of Marketing and Head of Social Media at American Greetings. You are going to hear one of the best approaches to social media in the land! Dawn is currently the VP of Digital Strategy at KINETiQ DIGITAL.
Today, I am so excited to talk with Alex Nicholson. Alex went from being a rave promoter, that’s right-- to growing throughout her career and leading B2B social media efforts on a global scale. Quite a career transition. You’re going to hear an incredible story that focuses on her non-traditional path-- one that is very real and will resonate with a lot of young women. You’ll also learn a lot about B2B marketing in social media and how Pegasystems has used social to drive leads in a way that I think is unique and really compelling. Take a listen!
Today, we talk with Margaret Magnarelli who is the Managing Editor for Content and Senior Director of Marketing at Monster.com, the leading global platform connecting people to job opportunities. It’s a really interesting approach that Monster.com takes. Margaret talks about their three pillar strategy that’s going to blow your mind! I’ve got three words for you; How, Now and Wow. Take a listen.
As a woman who owns an independent agency, I was completely blown away when talking to Gay Gaddis. Gay Gaddis is the Founder and CEO of T3 which, is the largest woman-owed, independent advertising agency in the country. With over 200 employees nationwide and more than $300 million in capitalized billing, she is a total trailblazer. She has numerous awards under her belt including being part of Fortune's Most Powerful Women network. What's most interesting is the versatility within Gay's career-- she's not only an agency owner, she's a rancher, she's an artist and she's doing incredible things!
How do you make real-time, personalized content work in a
regulated industry? Just ask Jennifer Heyman of Wells Fargo where
she manages the social media conversation and community engagement.
Jennifer has a fascinating way to bring the art of business to
personalized conversation. Take a listen!
On today's show, you are going to hear from Caitlin Heikkila who is the Social Media Manager for
Allure. For over 6 years, Caitlin
has been building communities for brands like Food.com, The Cooking
Channel, Bed Bath & Beyond and Everyday Health. She really
understands the importance of community and community management--
it takes a smart, focused person to stay in the trenches for that
period of time! You'll hear all about Allure's
strategy of using social to drive traffic to their site and you'll
also hear a little bit about the digital transformation of
From Fulbright Scholar, to Consultant,
to CMO, Jennifer Kelly Dominiquini has had an incredible career. Her most
recent stop at BBVA Compass allows her to lead one of the best
banks in the industry. Listen to her approach to social, now.
Not many podcast guests on All The Social Ladies describe themselves as runway road kill! Today, you'll hear the story of Kelly Cook-- the CMO of Kmart. You are going to love her. From runway model to CMO. Take a listen!
So depending on where you're located, you are really going to love this interview with the CMO of Rita's Italian Ice or Rita's Water Ice. Yes, it's Robin Seward. Robin is phenomenal leader who has been through many different iterations of social including the famous incident of Pharell and the GRAMMYs and his hat. Take a listen!
Recently, I had the amazing opportunity to speak with one of the world's most influential management thinkers - Whitney Johnson. Whitney is the author of the critically acclaimed book Disrupt Yourself; Putting The Power Of Disruptive Innovation To Work. In this episode, you'll hear about her fascinating story as she grew from working girl to coach and leader. You'll also hear about a personal approach to disruption, which I think we'll all find valuable in our careers. Take a listen!
Today, I interviewed Laurie Satran. Laurie is the Social Media Strategy Manager at STARR Restaurants. This is a restaurant group that owns a number of different restaurant types meaning that Laurie is marketing on social media for all of them-- none of which are the same. You'll hear about this and the different strategies and approaches used for each, which is very different to marketing for a chain. You'll hear the story of her career, which does include quite an exciting stint behind the scenes of The Real World. You'll hear all about the lessons she's learned and overall, how to market to multiple audiences. Take a listen!
Today, I interviewed Kate Rados. Kate is the VP of Community Development at Crown-- a division of Penguin Random House. I was so happy to talk to her because I found her story to be completely fascinating not just because of how she builds communities and helps empowers authors to share their stories online but because of the story of her career and how she used her complete and total fearlessness to basically land every job she ever wanted. We could all learn a lot from her. Take a listen.
Sometimes the world connects you in the most mysterious of ways. When I went to interview Nizzi Renaud who is the Chief Marketing Officer of Zazzle, I didn't realize that we went to school together and graduated in the exact same year! World's definitely do collide. I loved listening to her story-- she's been at some of the most successful start-ups in the world and is currently now leading the marketing charge over at Zazzle where she is taking their marketplace ecosystem to new heights. I want you to hear the story of her career and what she has been able to accomplish at Zazzle . You'll be impressed just like I was.
Today I had the distinct pleasure of interviewing Addie Hall who is the Marketing Communications Manager for CSX. CSX is a private railway system and Fortune 250 company. They transport tonnes of cargo every day and are a huge indicator for the economy. The question is-- how do you take a bigger, broader concept that you're not technically marketing to the consumer and make it interesting on social? Today, you'll hear from Addie about how they do just that. Take a listen!
Today, I had the incredible opportunity to talk to Linda Boff-- the Chief Marketing Officer for GE. In this episode, you'll hear not only about GE's approach to social but also about Linda's career. Linda tells her amazing story-- about never doing the same thing twice, always building on your career and always growing and pushing forward. Learn how she navigated her way through a corporation and find out about what makes GE's social media tick.
Dea Lawrence is the CMO of Variety Magazine, something that was a mainstay in my life when I was a young, aspiring actor. It was a magazine I’d read cover-to-cover. It’s since made a fantastic transition to digital and it's not just survived but thrived in a changing era for print. You’ll hear the story about Dea’s own evolution from an actor to a marketer and seller, and how she’s been able to take hold of a career with her impressive selling skills.
Social media is all about storytelling-- the ability to tell stories in an engaging and interesting way and today's guest nails that right on the head. Lynne Jarman-Johnson is the Chief Marketing Officer for Consumer's Credit Union. She's also a mom to six amazing kids! You'll hear her tell a whole lot of stories from very early in her career in television, to how she became an entrepreneur and raised a family over a period of 22 years and then jumped into the CMO position at Consumer's Credit Union-- which when you hear her talk about it, the passion shines right through. Lynne's ability to help people throughout the course of her career is really unparalleled and I'm so proud to have her as a guest today.
This week we revisit my conversation with Jessica Williams, the Director of Global Innovation Marketing & Analytics at Visa. She is focused on designing and delivering omni-channel marketing strategies in support of Visa's new product platforms and capabilities to drive customer adoption, consumer engagement and increase product demand. Jessica specializes in utilizing groundbreaking marketing techniques and analytics in delivering innovative payment and technology solutions for Visa's customers. Prior to her current role she was leading the social and digital analytics at Visa BtoB and corporate marketing. Prior to Visa, Jessica worked at Yahoo! and WCG in the bay area serving in her last role as a Senior Analytics Strategist. She is one Social Lady you don't want to miss.
This week we revisit our conversation with KC Geen, from June, 2015. KC is the senior manager of social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management.
In a person’s career, is there such a thing as luck? Or do you simply make your own luck? Today, I spoke with Amanda Vandervort who made a career combining her two greatest passions — soccer and marketing. Amanda is the Director of Social Media at Major League Soccer. Take a listen and find out how she landed her dream job and how she uses social media to create the most engaging group of Major League fans out there.
On this week's episode of All The Social Ladies, I had the incredible opportunity to interview Amy Vale. Amy is currently the Chief Marketing Officer at charity: water. On the show, she talks about the root of her career and how she made the big move from Australia to New York. You'll hear about charity: water and some of the amazing stuff they are doing on social plus great tips for getting out of your comfort zone and pursuing what really drives your passion.
On today's episode of All The Social Ladies, I had the amazing opportunity to interview Brandy Blackwell. Brandy is the Senior Marketing Manager of Tijuana Flats, overseeing all social media, public relations, local store marketing and new store opening efforts. I'm thrilled to share the story of her career and her insights on learning and growing within a company. She's got some great advice I think you'll love, so take a listen!
On today's All The Social Ladies podcast, I had the absolute pleasure of speaking to Heather Wajer. Heather is currently the Chief Marketing Officer for Whistle - the world leader in pet health and safety solutions. Heather has had an impressive and extensive career -- working at a number of big brands such as Livestrong, Baby Center and many others. Take a listen to her podcast-- hear her incredible story and how a life-changing event after college really shaped the focus of her entire career.
For this holiday edition of ATSL, I had the opportunity to interview Amy Marietta. She’s a young, dynamic go-getter, who shows that you can take your career by the reigns by “acting like a duck.” But first, I give you my forecast for what to expect in social for 2016.
This week we welcome Amy Do to All The Social Ladies. Amy is the Director of Social Media at SPARK, a full-service ad agency located in Tampa, Florida. She's a driven and motivated social media director who strives to build strong relationships with online communities and advocacy platforms. Amy has worked for agencies of all types - full service, traditional, digital, as well as for a corporate in-house marketing department, providing the experience and value to optimize campaigns and breakdown silos for integration and efficiency at a scale that reaches online and offline audiences enriching the customer perception before the experience itself.
12/14 Bree Noble
Bree Noble is an entrepreneur, a musician and a speaker. Exposed to hundreds of independent artists on her radio show, "Women of Substance", she felt they needed help. She took her marketing talent and put it to work-- creating a second show that teaches female artists the entrepreneurial skills they need to succeed in the music business. The thing that I found most fascinating was her approach to social media for these entrepreneurs. She even taught me a thing or two. Take a listen to my podcast and see if you can pick up any tips for the aspiring artists in your life.
Meet Katie Bisbee, the Chief Marketing Director at DonorsChose.Org -- a nonprofit that allows teachers to post their specific classroom needs to the public. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also has experience in market research for commercial, non-profit and political clients. Katie earned her M.B.A. from the Darden School at the University of Virginia, where the faculty awarded her the Hyde Fellowship for her contributions to the school.
Meredith Fineman is the founder of FinePoint, a communications and professional development company that empowers leadership through public relations tactics. FinePoint also works with women and girls, teaching them how to brag, redefining self-promotion, and creating a vocabulary to speak positively about professional achievement. Fineman started FinePoint in 2011 after parting with a digital agency. She brought her experience in all areas of communications - from advertising at Young & Rubicam in South America, to marketing at Bloomingdale’s and CBS, to her prolific writing career and knowledge of voice -- to formulate a company based on better integrating digital strategy with public relations.
Debbie Miller is the President of Social Hospitality, a marketing firm focusing on social media and content marketing. Debbie works with businesses and individuals on a larger range of subjects related to digital marketing and communications. Having worked in digital marketing for over 7 years, Debbie is also the Digital Communications Manager for HyperDisk Marketing and has spoken on social media at universities as well as business events and industry conferences. She's written for a variety of Internet Marketing online publications including Search Engine Journal, Maximize Social Business, SEMrush, and Forbes. When she's not online, Debbie enjoys spending time with her spoiled dog children; watching movies; reading; and drinking copious amounts of coffee or wine.
As the Communications Manager, Tiffany Harrison is responsible for all internal and external communications for STA Travel US. Previous to this, she was the Outreach Manager at GoAbroad.com for nearly four years, developing her knowledge and passion for international education and student travel. She is also involved with communities like the NAFSA Rainbow SIG and Tech SIG, and presents often on brand management and social media, online marketing, and methods for translating the student experience. When she isn’t dreaming of her next travel destination, she can be found obsessing about all things related to Jane Austen, Doctor Who, and Scotland.
On this week's episode of All The Social Ladies, learn about teen behavior across the web as Carrie Kerpen interviews her daughter, Charlotte & her friend, Sophia. Tune in as they share insights into what's happening with teens on the internet and the advances with Snapchat.
Jennifer Watson is a meteorologist, storm chaser, space weather geek and social media specialist. She started with The Weather Channel in March of 2014, where she is a Social Meteorologist/Social Media Specialist. There she co-manages, TWC's social pages, posting forecasts, breaking weather information and more. Along with that she works on a variety of social media campaigns for the company. Prior to moving to Atlanta, Jennifer was an on camera meteorologist at WHNT-TV in Huntsville, AL where she also was a science reporter and helped to manage the station's social media accounts and weather blog. Before Alabama, She started her career in Tupelo, MS at WTVA-TV.
Daniella Nabuco is the Senior Manager of Social and Digital Marketing at Materne North America, GoGo squeeZ. She oversees digital strategy, content creation, and social media community management for the popular healthy kids snack brand with a focus on engaging consumers in the social and digital realms. At GoGo squeeZ, Daniella has built a large and engaged social fan base, and has continuously worked to convert new consumers to the brand through various digital initiatives. Being at the forefront of the social media era has allowed Daniella to fully grasp and be nimble in the always-changing space. She’s passionate about getting behind the psychology of people’s online behaviors and creating sharable and engaging content that will inspire brand lovers both old and new. Prior to joining GoGo squeeZ, Daniella consulted for various travel and tech-startups in the South Florida area, helping them build their digital and social presence.
Laura Powers is the Director of Global Social Media Marketing at Cisco. With 25 years of experience, Laura’s career spans many facets of marketing, PR, and communications. In her current role, Laura has responsibility for executing the social media strategy across Cisco including company-wide social policies & digital training programs, social campaigns, listening, social selling, and online communities.
Laura has been recognized for building world-class social programs and leading a high performing team that delivers award-winning campaigns, launches, and programs. Among her many accomplishments, Laura was honored with a Communicator Award from the International Academy of the Visual Arts.
Laura also serves as a board member at Hope Rising where she creates positive change through arts-related events that foster education and awareness about domestic violence.
Carla Zanoni is responsible for for exploring and developing state-of-the-art news delivery and storytelling, including new social media platforms and texting platforms for The Wall Street Journal. She also serves as Audience Development Director, overseeing both the social media team and newsroom analytics team. Before coming to the Journal, Zanoni led national digital and social strategy at New York and Chicago-based DNAinfo.com and worked as a metro reporter for more than a decade in New York City, writing for numerous city-wide publications, including The New York Times. Born in Argentina and raised in New Jersey, Zanoni is an alumna of Columbia University School of Journalism. She started her journalism career as a freelance reporter, and also helped start City Hall (now called City and State), the first weekly newspaper dedicated to New York City politics. She then founded a successful hyperlocal blog, learning how to quickly build a community on social media. She received four awards while covering New York City since 2001, including an award from the New York Press Association for a two-part series on street prostitution and another from the Newswomen’s Club of New York for her coverage on Occupy Wall Street. She is a regular panel moderator and public speaker, appearing on Fox News, C-Span, NBC, and WNYC. Her specialties include social media, audience growth, community building and digital publishing.
Melissa da Silva is the President of Contiki Vacations, a travel company dedicated to empowering young Americans, aged 18-35, to explore the world. With over 20 years’ experience in the travel industry – and spending her entire career dedicated to youth travel, she believes that travel has a tremendously positive impact on people and is especially influential on those traveling in their formative years.
Marie Bonaccorse is an experienced and seasoned Social Media Manager. She spent four years as the social media & community manager for some of Procter & Gamble’s largest and most iconic brands. She brought life, laughter and fun into Bounty, Charmin, Gillette and Puff’s social media before deciding to leave and start her own consulting business, The Sassy Tweetress. Her “keep it real” attitude has helped bring about accolades from numerous trade and media publications. Her real time responses and witty conversations have earned Charmin the title of Sassiest Brand on Twitter from Time Magazine as well as numerous Best In Class social media lists. A busy mom of three little ones, her home life definitely feeds her creativity and work. Originally from Puerto Rico, her father’s work with the military afforded her the opportunity to move all around the world. This unique perspective and experience also comes into play when helping define online voice, tone and equities.
Lyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year’s largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX. Lyndsay is a three-time Emmy award winner, two time Emmy award nominee and in the Spring of 2015 was named one of Cynopsis Media’s Top Women in Digital. Prior to her career at NBC, Lyndsay served as a producer at Trailblazer Studios in Raleigh, North Carolina.
Kristal Bergfield is a leader and trusted advisor who just gets it done. Her career spans marketing, business development, and operations for the earliest stage startups to some of the world’s most valuable brands. Most recently, she was VP of Business Operations at Ordrx, overseeing the product roadmap, client service operation, and marketing communications. Prior to Ordrx, she was the co-founder of a consumer payments platform called Ultapay and also spent eight years at American Express. Kristal is a leader and mentor in the NY startup community where she advises Panna and Charming Robot, and Founded Caffeine & Connections, a monthly networking event.
Jen McClure is a marketing and communications professional with nearly 30 years of experience. She is currently VP of Digital & Social Media at Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. She leads the company's Digital Center of Excellence, and her role focuses on digital strategy, enablement and governance. In 2008, Jen helped launch Redwood Collaborative Media, and served as CMO from 2008-2010, when the company was acquired and relocated. She served as managing director of boutique consulting firms, including the re:imagine group and Albrycht McClure & Partners. She managed marketing and PR for Ziff Davis, was an account executive at Ketchum Public Relations, was a business reporter for the Hudson Valley Business Journal, and co-produced/co-hosted a community affairs radio program in the Hudson Valley, New York. From 1990–1992, Ms. McClure managed research and publishing for New Electronic Media Science.Jen has received the Eclat Award for Marketing Excellence; is a graduate of Sarah Lawrence College, earned her masters degree at Stanford University, and holds a graduate certificate in History, Politics & Society from Oxford University. She serves on the board of directors of the Society for New Communications Research and the Justice Gap, as well as on customer advisory boards of Adobe, Nexgate and Global Strategies (an Ogilvy company), and has served as a member of the Future Arts & Media Node of the Millennium Project, and on the social media advisory council for the UN Population Fund-UNFPA.
Elly Deutch recently started a new role as the Global Social Engagement Campaign and Advocacy Manager at McDonald's. She was formerly the Associate Director of Digital and Social Media at Garrett Popcorn Shops, where she helped build and manage their social media, web, email, and eCommerce strategies. Elly has been working in the digital space for the last 7 years and has created, executed, and managed social media communities for over 350 companies, athletes, celebrities, organizations, and brands. Over the years, Elly has developed her methodologies from her work at her own consulting company, years at Weber Shandwick and time spent launching the Chicago Red Stars of the National Women's Soccer League. Elly speaks around the world at various conferences, summits, and events on her experience and knowledge of social media, sharing her strategies, insights and learnings from over the years.
Nisha Chittal is a journalist and social media strategist who is currently Manager of Social Media & Community at MSNBC. In this role, she leads and develop msnbc's social editorial strategy, audience growth and engagement, social TV integrations, and emerging platform strategy. She also writes and reports for MSNBC.com about politics, technology, and women's rights and feminism, and has appeared as a guest on Shift by MSNBC to discuss these topics. Prior to MSNBC, Nisha led social media at the Travel Channel in Washington, DC, and prior to that, she worked at digital agency MXM Social, advising a variety of brands on social and digital strategy. Most recently, she published an essay in the Amazon Kindle Serial "The 10 Habits of Highly Successful Women." She holds a bachelor’s degree in political science from the University of Illinois at Urbana-Champaign.
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.
As the Vice President of Global Marketing for Auntie Anne’s, Heather Neary is responsible for the strategic planning, marketing, and menu development for the Auntie Anne’s brand. She provides guidance on all domestic and international locations as well as oversight to our retail efforts in the United States. Since joining Auntie Anne’s in 2005, Heather has also served in the roles of Marketing Manager, Director of Marketing, and Chief Marketing Officer for Auntie Anne’s. Prior to joining Auntie Anne’s, Heather was the associate brand manager for an office supply manufacturer in Long Island, N.Y. Before that she worked as the managing editor of a business magazine in San Diego, California.
Welcome to Season 2 of All The Social Ladies, and we could not be more excited to kick off the new year than with our special guest Kate Dickman. Kate is the senior social media program manager at Office Depot. At just 15 years of age, she taught herself basic html and coded her own personal website, eventually starting her own digital marketing business from her dorm room. By 2013, she was recognized as one of Top Ranks 25 Women That Rocked Social Media.
Deena Baikowitz is the Chief Networking Officer at Fireball Network and comes from four generations of feisty career women. Her favorite expression is "I know someone you should meet. Let me introduce you!" She is passionate about empowering professionals to build their confidence, their skills, and their networks. Her firm's clients include entrepreneurs, executives, association leaders and college students. Deena is a dynamic speaker, coach, consultant and writer, and she has a diverse career background in the arts, social work, and marketing, which create a wonderful combination to serve her clients and build her company.
KC Geen is senior manager, social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management.
Jessica Williams is the Director of Global Innovation Marketing & Analytics at Visa focused on designing and delivering omni-channel marketing strategies in support of Visa's new product platforms and capabilities to drive customer adoption, consumer engagement and increase product demand. Jessica specializes in utilizing groundbreaking marketing techniques and analytics in delivering innovative payment and technology solutions for Visa's customers. Prior to her current role she was leading the social and digital analytics at Visa BtoB and corporate marketing. Prior to Visa, Jessica worked at Yahoo! and WCG in the bay area serving in her last role as a Senior Analytics Strategist. She is one Social Lady you don't want to miss.
Diana Plazas is the Director of Global Brand Marketing for DoubleTree by Hilton, at Hilton Worldwide. In this role, Diana oversees advertising, offline and online media, as well as marketing and social media strategy for the brand and its more than 400 hotels in over 30 countries around the globe. She has been part of the team that worked on the repositioning of the brand back in 2011, as well as its award winning campaigns such as the Cookie CARE-a-van, the Little Things Project and DTour. In 2014, her team led the launch of a brand new multi-channel campaign called “First the Cookie”, as well as supporting the on-going Cookie Care global activations in partnership with Public Relations. Diana has been working with the brand since 2009 and previous to that she managed search engine marketing for the Hilton Worldwide portfolio of brands, where starting in 2006 she worked on both organic and paid search marketing strategy. Previous to Hilton Worldwide, Diana worked with digital brands in both the Health & Beauty, as well as Real Estate categories.
Brianna Foulds began her career at California Pizza Kitchen, progressing through the various roles of restaurant operations before joining the recruiting team. It was there that she discovered her passion - not for artisan pizza, but for finding the right people for the job, brand and business. Her success there landed her a position at Oakley, where she, along with her team, is responsible for recruiting Manufacturing Assembly Teams, Optical Design Engineers, Fabric Developers, Athlete Managers and all other positions that make Oakley what it is today.
Jennifer Donovan is a seasoned digital PR and brand strategist with more than 18 years of communications, PR, social media and marketing experience. She has a proven track record for driving industry awareness, value and momentum for her clients. Prior to founding Nova Communications in 2013, Jennifer was Senior Manager of Social Communications and Senior Global PR Manager for Akamai Technologies. Before Akamai, Jennifer worked at Horn Group, a digital communications agency, working closely with dozens of technology clients. Jennifer has also served as the President of the Social Media Club of San Francisco, where she designed and managed educational programming events.
Meet Social Lady Stacey Jaffe. Stacey overseas Teach For America's social media and blogging platforms, where she developed strategies to use social media matrix as a focus group upon which to improve the social media experience. Prior, she worked on content development for Nickelodeon's Team Umi Zoomi, which is an educational preschool television show.
Amy Binder is CEO of the New York City-based RF|Binder. For close to 30 years, Amy Binder has been committed to bringing new and innovative thinking to the public relations field. Since founding RF|Binder in 2001, Amy has focused on working with major corporations, brands, government organizations, destinations and institutions on corporate reputation and brand marketing assignments. Previously she was President/Americas for the Ruder Finn Group where she, along with her father David Finn and her siblings, built the company into one of the largest independent public relations agencies in the world. Amy is on the board of the Institute for Public Relations. She also serves on the Media Advisory Committee for Brown University and serves on the Brand Leaders Forum for the Center on Global Brand Leadership at Columbia Business School.
Lori Feldman is Global Head of Social Media for Cigna International, where she is responsible for enterprise social media marketing initiatives, as well as those in support of markets and segments. Lori joined the company in 2012, having spent twelve years with Citigroup Global Transaction Services (GTS). Before joining Citi, Lori spent seven years as a marketing and creative services consultant, with a broad, global client base including firms in pharma/healthcare, technology, shipping, publishing and e-business sectors. She has also held a variety of marketing and advertising management positions at Gannett Newspapers, YM Magazine, CBS/Fox Video and Rolling Stone. Lori was a three-year Co-Chair of Citi’s Women’s Council’s Developing Talent Program, an initiative focused on training and mentoring high potential women. She also supported marketing initiatives for Citi’s Corporate Banking Diversity program. This busy Social Lady is also the co-founder of the Connecticut-based theater group, Two Turkeys Productions, and enjoys performing improv and sketch comedy when she’s not performing marketing.
Bethany Evans recently joined Southwest Airlines as Business Consultant Social Market Strategy. Prior to joining Southwest, she served as Social Media Manager at JCPenney, where she led the engagement team in content creation and community management across JCPenney’s social channels. Bethany has planned and executed a number of industry-leading campaigns including #JCPCup and #StompALittleLouder, and she has been a featured speaker for SocialMedia.org, discussing how to win at social media contests. A Colorado native, Bethany holds a Bachelor’s Degree in Journalism from Washington & Lee University in Virginia.
Mallorie Rosenbluth is the VP of Client Services at Likeable Media. Prior to joining the team, Mallorie was a marketing consultant at Wegmans Food Markets. Her previous roles at Likeable include Director of Small Business and Managing Director of New Client Strategy. Mallorie now oversees both account and creatives service and ensures clients have a “likeable” experience and the teams produce amazing work that get results. Her speaking credentials include Social Media Week, NYU’s Social Media Intensive Week, Digital Summit (Phoenix, Long Island), and others. She was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions.
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, she is the author of five Financial Times books - her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional, was published in May 2012. Deirdre is an adjunct professor at New York University (NYU), an online instructor for UMASS at Amherst Journalism Department, and she speaks nationally and internationally on the topics of PR, marketing and social media communications. She also serves on the Board of the Social Network Association and is working with the founders on the #50Shows Empowering Women Movement giving women a voice and platform through media.
Jessica Kalbarczyk is the eternal optimist with a passion to learn and expand her already in-depth of knowledge of social and digital communications. A Buffalonian by heart, and South Carolinian by home, Jessica currently manages social media for Furman University in Greenville, SC. Jessica started her own communications consultancy, Glass Half Full Communications. The experience helped to solidify Jessica in the social media industry both on a regional and national scale. Within a year Jessica was hired by Samsung Electronics to manage and build their social media customer support. For close to three years, Jessica went from a one-woman show to seven employees managing all customer concerns via social media. Within that same year, Jessica turned back to one of her first loves, higher education. She has since been with Furman University for almost a year. Doubling followership, increasing engagement by the millions and turning Furman University's social media presence into one of the strongest in the Southeast.
Carmen Shirkey Collins has been working on creating 1:1 relationships with customers since before social media was in the lexicon. She has helped pioneer and transform social media programs for several Fortune 500 companies and large brands. (America Online, Verizon, Mozilla Firefox, Citrix and now Cisco.) Her passion for social media aside, she is also an award-winning writer with one book on Amazon and another underway, a wife, mom to a fur-kid, and a world traveler.
Vanessa Sain-Dieguez leads Social Media Planning & Integration at Hilton Worldwide and is focused on promoting the integration of social strategy across the enterprise. Vanessa is particularly passionate about using social media to extend hospitality beyond the front desk via Hilton Worldwide's social customer service programs.
All the Social Ladies with Carrie Kerpen is proud to welcome Kathleen Curtis Wolf to this week's show. Kathleen is a creative person who enjoys working with others to innovate products, services or marketing concepts based on consumer understanding. She considers herself an entrepreneur on the inside of a large company, having spent most of her career in positions that were new or needed be reshaped to evolve to meet business needs. Kathleen is employed by Whirlpool Corporation and is currently the Senior Manager, Corporate Reputation & Interactive Communications.
Katie Cowie is the Social Media Supervisor at Resolution Media based out of Charlotte, NC. In that role, Katie provides social media strategy for Lowe's Home Improvement and leads a team who manages all paid social media for Lowe's. Prior to her role, Katie was the Engagement Marketing Manager for Gazelle, a late-stage consumer start-up based out of Boston, MA, where she managed social media, emerging platforms, events, and launched Gazelle's content marketing program and blog. Katie grew up in Massachusetts and attended Bentley University in Waltham, MA and recently moved to North Carolina. In her spare time she competes in equestrian sports.
Michelle Magoffin is passionate about technology and fascinated by the way people integrate it into the functions of their daily lives. She has 15 years of digital marketing experience, in the retail, real estate, automotive, and financial services industries, working with companies like Edmunds.com, Move.com, technology and ecommerce startups, and a variety of small businesses. Mich