The Almost Daily Show
By Out of the Cave Media
We teach brands to tell stories to build powerful relationships with their customers.
The Almost Daily ShowMay 05, 2018
00:00
24:21
Capturing Your Prospects Attention | The Almost Daily Show Ep 095
In this episode, we talk about what you can do to capture the attention of your prospects in what is often a crowded market. We also go into the different mindsets you need to penetrate before you can reach the rational mind of a prospect.
Book a free call with us --> https://calendly.com/ootc-media/team-kickoff
May 05, 201824:21
Market Based Pricing and Packaging | The Almost Daily Show Ep 094
In this episode, we talk about packaging and pricing your services based on what your market will bear and what you can do to ensure you set yourself up for long-term success with your prices, packages, and facility!
Need help? Lets talk --> http://ootcmedia.com/questions-lets-talk/
Apr 07, 201819:33
The United States Fitness Association | The Almost Daily Show Ep 093
In this episode, we talk with Zoltan about his new project the United States Fitness Association a California 501 (c) (3) not for profit corporation.
The USFA was established to further develop the sport of fitness for the average athlete and to make competing accessible, enjoyable, and rewarding.
Find out more at: myusfa.org/
The USFA was established to further develop the sport of fitness for the average athlete and to make competing accessible, enjoyable, and rewarding.
Find out more at: myusfa.org/
Mar 29, 201820:54
Facebook Messenger Bots | The Almost Daily Show Ep 092
In this episode, we talk about Facebook Messenger bots, how people interact with them, what it takes to build a great bot, how to make them interactive and why bots operate differently than email marketing!
Let's talk! Schedule a call with us: ootcmedia.com/questions-lets-talk/
Let's talk! Schedule a call with us: ootcmedia.com/questions-lets-talk/
Mar 22, 201811:44
How to Start With Processes | The Almost Daily Show Ep 091
In this episode, we talk about the process of building and designing effective processes and how to organize your team around them.
If you listened we're giving three stickers away to the first three people who email us the name of the movie we used a quote from in the podcast! Email hello@ootcmedia.com
Book a call with us here: ootcmedia.com/questions-lets-talk/
If you listened we're giving three stickers away to the first three people who email us the name of the movie we used a quote from in the podcast! Email hello@ootcmedia.com
Book a call with us here: ootcmedia.com/questions-lets-talk/
Mar 15, 201821:21
Simplifying Your Message | The Almost Daily Show Ep 090
In this episode of the Almost Daily Show, we talk about why it's so important to keep your marketing message simple and easy to understand!
Book a call with us: calendly.com/ootc-media/team-kickoff
Book a call with us: calendly.com/ootc-media/team-kickoff
Mar 14, 201816:48
Prequalifying Your Prospects | The Almost Daily Show Ep 089
In this episode, we talk about what you can do to prequalify your prospects and what the process should look like from marketing to making the sale!
Schedule a call with us: calendly.com/ootc-media/team-kickoff
Schedule a call with us: calendly.com/ootc-media/team-kickoff
Mar 09, 201819:56
What Makes a Campaign Effective? | The Almost Daily Show Ep 088
In this episode, we talk about what pieces of your offer make a campaign effective and how you can build your own offer that showcases your brand, your people and the experience people can be excited about!
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Mar 02, 201825:52
Lessons in Management, Leadership and Being Successful | The Almost Daily Show Ep 087
In this episode, we talk with Coach Shane who has some incredible lessons and a powerful story to tell to hopefully help some people in the same or similar situations when owning a gym or coaching at one!
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Feb 24, 201842:25
The Science of Facebook Ads, Scaling up, Managing Your Business | The Almost Daily Show Ep 086
In this episode of The Almost Daily Show, we talk about why the process of creating Facebook ads is a scientific process that requires testing and optimizing, how to go about replacing yourself and scaling your business to be ready for the next level.
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Feb 16, 201826:33
Building Corporate Programs | The Almost Daily Show Ep 085
In this episode, we talk about how you can go about building corporate programs for your business and what it looks like to build and manage one.
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Feb 13, 201818:48
Facebook's New Algorithm, National Advertising, Influencer Marketing | The Almost Daily Show Ep 084
In this episode, we talk about the new Facebook algorithm and how you can react and respond to it, National or global advertising vs local, and influencer plus micro influencer marketing.
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Jan 29, 201820:33
Testing and Optimizing Your Ads | The Almost Daily Show Ep 083
In this episode, we talk about the process of testing, optimizing and working to understand what the ideal ad is from the data and information you've collected and what the process looks like to find it!
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Jan 19, 201826:53
Is The 6 Week Challenge Hurting Your Business | The Almost Daily Show Ep 082
In this episode, we talk about a trend that is taking the fitness and the affiliate world by storm...the 6-week challenge and whether or not it's a good idea for long-term success in your business!
Join our Facebook Group: bit.ly/ootcm-facebook
Join our Facebook Group: bit.ly/ootcm-facebook
Jan 12, 201820:23
A Chat with Eli from MDI Apparel | The Almost Daily Show Ep 081
In this episode, we talk with Eli from MDI Apparel about on-demand printing, the CrossFit Open and how you can best prepare for the necessary apparel for the event!
Want to talk to Eli? Use this link to scjedule in: www.appointmentcore.com/app/freeslots/vBkKGXEe5
Want to talk to Eli? Use this link to scjedule in: www.appointmentcore.com/app/freeslots/vBkKGXEe5
Jan 11, 201841:50
Finding and Recruiting Quality Staff | The Almost Daily Show Ep 080
In this episode, we talk about several different ways you can find staff for your business and what you should look for when hiring them!
Join our incredibly helpful Facebook group: facebook.com/groups/ootcmedia/
Join our incredibly helpful Facebook group: facebook.com/groups/ootcmedia/
Jan 09, 201824:13
Organizing Your Content Calendar | The Almost Daily Show Ep 079
In this episode, we talk about how you can organize your content calendar and what you should be including in that calendar to showcase your business and make it shine!
Join our business support Facebook group here: bit.ly/ootcm-facebook
Join our business support Facebook group here: bit.ly/ootcm-facebook
Jan 06, 201837:19
New Year Marketing | The Almost Daily Show Ep 78
In this episode, we talk about what your marketing should look like to attract people to your facility in the New Year. This is an especially busy time for people in the fitness world!
Join our business support Facebook group here: bit.ly/ootcm-facebook
Join our business support Facebook group here: bit.ly/ootcm-facebook
Jan 04, 201824:04
A Year in Review and What to Expect in 2018 | The Almost Daily Show Ep 077
In this episode, we talk about what 2017 looked like for us and what we are planning for 2018!
Thank YOU for being part of our journey! We could not do this without all the support we receive from all of you!
Thank YOU for being part of our journey! We could not do this without all the support we receive from all of you!
Dec 22, 201711:48
Content for Holidays and Special Events | The Almost Daily Show Ep 076
In this episode, we talk about why you should create content that specifically focuses on special days during the holidays and key events that happen throughout the year.
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Dec 19, 201713:21
Personal and Team Accountability and Time Management | The Almost Daily Show Ep 075
In this episode, we talk about holding yourself accountable for not only your duties but to your team's ability to finish tasks as well. Lastly, we talk about how to create time management principles around your day and how to organize critical and noncritical tasks.
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Dec 09, 201718:19
A Chat with Danny from Caffeine and Kilos | The Almost Daily Show Ep 074
In this episode, we talk with Danny from Caffeine and Kilos about the journey through build a movement, being a gym owner and what the journey has been like!
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Dec 05, 201740:32
Using Videos In Your Marketing | The Almost Daily Show Ep 073
In this episode, we talk about how best to use videos in your marketing, what kind of quality they need to be and what the best avenue to put them out is!
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Nov 29, 201717:42
Employees Vs. Independent Contractors | The Almost Daily Show Ep 072
In this episode, we bring on Mike Jesowshek, CPA with JETRO and Associates. Mikes joins us to talk about the difference between using employees and independent contractors and what the pros and cons are for each!
You can find more about Mike here: www.jetrotax.com/
You can find more about Mike here: www.jetrotax.com/
Nov 27, 201730:44
Holiday Marketing | The Almost Daily Show Ep 071
In this episode, we talk about what you can do to build awareness around your brand during the holidays and what your holiday marketing plan should look like!
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Nov 22, 201726:45
Cold vs. Warm Leads | The Almost Daily Show Ep 070
In this episode, we talk about the difference between cold and warm leads and what it means in terms of being able to get them to do business with you!
Nov 22, 201721:10
Corporate Wellness Programs | Q&A Fridays Ep 010
Today we answer a question on how you can get started with a corporate wellness program in your facility!
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Nov 21, 201719:42
The Best Way to Onboard New Clients | Almost Daily Show Ep 069
In this episode, we talk about the best way to onboard new clients into your facility and how you might be creating bottlenecks in your entry process if you don't have the right options for the right people.
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Nov 17, 201726:12
A conversation with Chris Cooper from Two Brain Business | The Almost Daily Show Ep 068
In this episode, we talk with Chris Cooper from Two Brain Business about the long game, relationships and what it takes to run a successful business while focusing on building the relationship with your customers!
Find more about Chris at:
twobrainbusiness.com for gyms
twobrain.com for those outside the gym industry
Find more about Chris at:
twobrainbusiness.com for gyms
twobrain.com for those outside the gym industry
Nov 15, 201756:22
Branding vs. Advertising | The Almost Daily Show Ep 067
In this episode, we talk about the difference between branding and advertising and what you should be doing to leverage both in your marketing efforts and long-term plan for success!
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Nov 14, 201721:44
How Do I Market With No Money? | Q&A Fridays Ep 009
In this episode of the Almost Daily Show we talk about how you can market your business and build your brand with little to no budget to devote to marketing!
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Nov 13, 201714:38
Hot Seat Thursdays with Joe From Olney CrossFit | The Almost Daily Show Ep 066
In this episode, we talk to Joe from Olney CrossFit about his gym, where he's at and we're going to troubleshoot a problem on the spot!
Want to be featured on Hot Seat Thursdays? Comment below or email hello@ootcmedia.com
Want to be featured on Hot Seat Thursdays? Comment below or email hello@ootcmedia.com
Nov 09, 201728:46
Pricing and What the Market Will Bear | The Almost Daily Show Ep 065
In this episode, we talk about pricing, understanding what the market will bear and what you need to do to get people excited about your business rather than your price.
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Nov 08, 201714:36
Should a Gym Affiliate Rebrand? | The Almost Daily Show Ep 064
In this episode, we talk about the hot-button topic in the gym industry right now:
Is rebranding the right direction for a successful affiliate business in a seemingly commodity-based market?
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Is rebranding the right direction for a successful affiliate business in a seemingly commodity-based market?
Join our business support Facebook group here: bit.ly/ootcm-facebook
Sign up for our newsletter here: bit.ly/ootcm-newsletter
Nov 08, 201725:33
Podcasting, marketing calendar, marketing meetings, rebranding | Q&A Friday Ep 008!
Welcome to episode 008 of Q&A Fridays! In this episode, we talk about:
-How do you start podcasting?
-Organizing your marketing calendar
-Organizing your marketing meetings
-Do you need to rebrand to be successful in the affiliate market?
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Nov 06, 201725:17
3 Steps to Getting Your Marketing Kickstarted | The Almost Daily Show Ep 063
In this episode, we talk about how to start marketing your business in three easy steps and how to make sure that what you're doing is going to keep you on the right track long-term.
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Nov 03, 201718:03
Google Posts | The Almost Daily Show Ep 062
In this episode, we talk about Google posts a new feature introduced by Google that allows you to make social posts for people who search for your business on Google!
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Nov 02, 201712:04
Why You're Not Getting Leads | The Almost Daily Show Ep 061
In this episode, we talk about some of the reasons why you are not getting a lot of leads or why your business is slower than it's been in the past.
It comes down to fundamentally understanding what your message it and being able to articulate that message across all your channels!
Join our business support Facebook group here: bit.ly/ootcm-facebook
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It comes down to fundamentally understanding what your message it and being able to articulate that message across all your channels!
Join our business support Facebook group here: bit.ly/ootcm-facebook
Sign up for our newsletter here: bit.ly/ootcm-newsletter
Nov 01, 201725:58
Why Cookie Cutter Systems Eventually Fail | The Almost Daily Show Ep 060
In this episode, we talk about why purchasing a cookie cutter system eventually lumps you into a commodity market and eliminates differentiation in your specific business.
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Join our Facebook group here: bit.ly/ootcm-facebook
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Oct 31, 201713:18
Messenger and Text marketing, Instagram Live and Screen Sharing | Q&A Fridays Ep 007
In this episode, we tackle some questions about messenger marketing, text marketing and we talk about using the incredible product Instagram has created with their version of live!
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Oct 27, 201720:38
The Roller Coaster of Success and Failure | The Almost Daily Show Ep 059
In this episode, we talk about what you can do if you find yourself always starting something new up and then not being able to be consistent with it in the long run.
Often we end up on this roller coaster of success and failure as business owners and it doesn't have to be that way!
As mentioned in the show
-Infusionsoft webinar: ootcmedia.com/infusionsoft
-Rate us on iTunes: itunes.apple.com/us/podcast/the-almost-daily-show/id1250166649?mt=2
-Ask some questions: hello@ootcmedia.com
Often we end up on this roller coaster of success and failure as business owners and it doesn't have to be that way!
As mentioned in the show
-Infusionsoft webinar: ootcmedia.com/infusionsoft
-Rate us on iTunes: itunes.apple.com/us/podcast/the-almost-daily-show/id1250166649?mt=2
-Ask some questions: hello@ootcmedia.com
Oct 26, 201725:55
Displaying Your Why | The Almost Daily Show Ep 058
In this episode we talk about displaying your why and your company vision and why it is so important to be able to display it in a way that gets both your staff and customers excited about following your brand!
What is your why? Email us and let us know (hello@ootcmedia.com) or join our facebook group and post it up!
Join our Facebook group here: bit.ly/ootcm-facebook
What is your why? Email us and let us know (hello@ootcmedia.com) or join our facebook group and post it up!
Join our Facebook group here: bit.ly/ootcm-facebook
Oct 25, 201716:01
Quality or quantity in content, scheduling Facebook Live, maximizing your time | Q&A Fridays Ep 006
In this episode of Q&A Fridays we talk about: what's more important quality content or quantity of content, How do you maximize your time when you don't have any left to produce content, and how do you go about scheduling Facebook Live segments.
As always if you have questions email them to us at hello@ootcmedia.com
If you like the show please leave us a review! We would absolutely appreciate it if you do!
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Oct 20, 201724:29
OOTCM takes over Sprout Social HQ in Chicago | The Almost Daily Show Ep 058
We spent the last week at Sprout Social HQ in Chicago and had a blast working with them and learning about some new programs they are introducing.
The coolest thing for us is to be able to design and build new program and utilities small businesses can use to make their lives easier with spending a ton of money!
Join our business support Facebook group here: bit.ly/ootcm-facebook
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The coolest thing for us is to be able to design and build new program and utilities small businesses can use to make their lives easier with spending a ton of money!
Join our business support Facebook group here: bit.ly/ootcm-facebook
Sign up for our newsletter here: bit.ly/ootcm-newsletter
Oct 20, 201717:54
Marketing to programs, Leads, Culture|Q&A Fridays Ep 005
In this episode of Q&A Friday, we had a couple of great questions with those being: how do I use my content marketing to move people into programs I.e. consultations, seminars, 6-week challenges, personal training etc, How do I get leads when we are dead, and why is culture so important in your marketing?
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Oct 15, 201724:30
Producing Original Content | The Almost Daily Show Ep 057
In this episode, we talk about why it is so important to produce original for your brand to build the ultimate relationship with consumers who follow you.
Relying on content that is mass produced for everyone makes you look EXACTLY like everyone else!
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Relying on content that is mass produced for everyone makes you look EXACTLY like everyone else!
Join our business support Facebook group here: bit.ly/ootcm-facebook
Sign up for our newsletter here: bit.ly/ootcm-newsletter
Oct 13, 201721:06
Supplement Success System | The Almost Daily Show Ep 056
In this episode, we talk to the founders of S3 a turnkey supplement success system about how to build a profitable supplement store in your fitness, chiropractic practice etc!
More more info on Jessica and Chris and S3 Success go to: s3success.com/
More more info on Jessica and Chris and S3 Success go to: s3success.com/
Oct 11, 201748:18
Being An Inspirational Leader | The Almost Daily Show Ep 055
In this episode, we talk about why it is so important to be a leader that can inspire your team and drive them to continue moving forward. People need someone to follow that they trust and believe in. It's your responsibility to be that person!
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Join our business support Facebook group here: bit.ly/ootcm-facebook
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Oct 11, 201719:37
Tiered Pricing and Online Education | The Almost Daily Show Ep 054
In this episode, we talk about the importance of tiered pricing, building platforms for online education, how you bridge the gap in online and in-person learning and why these two concepts go hand in hand in building and developing your offer.
Sign up for more information on when our marketing school launches and to be on the prerelease list: ootcmedia.com/marketing-school/
Sign up for more information on when our marketing school launches and to be on the prerelease list: ootcmedia.com/marketing-school/
Oct 09, 201716:07
Driving traffic to your blog, Facebook ads budget, brand equity| Q&A Friday Ep 004
In this episode of Q&A Fridays, we answer questions about driving traffic to your blog, what your Facebook ads budget should look like, what brand equity actually means and what you do when you have a staff member who is just not good at any content production.
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Oct 06, 201737:33