Office Hours: Where B2B Sales and Marketing Learning Happens

After many folks had to shift their in-person strategies to fully digital in 2020, 2021 is proving to offer more opportunities to diversify the event experience. SVP and GM at Saastr, Amelia Ibarra, shares her vision for the future of events.

There is both an art and a science to building the most efficient and effective path to qualified pipeline. In this epsidoe, Jenna Quigley, Director of Pipeline Marketing at RingCentral, shares her tips for creating experiences that balancing both art and science in pipeline generation.

Kevin Lau, the Global Head of Customer Advocacy at Adobe has always been passionate about the role of community in marketing.  In a BONUS episode of Season 2 of Office Hours, Kevin shares with his expertise in bringing folks together as more than a community: as a movement.  And asks the question: If you build it, will they come?  

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“Marketing today is not about products or widgets, it’s about a movement.” Dr. Nika White of Nika White Consulting is a leading expert in the practices of Diversity, Equity, and Inclusion. With so many ways for brands to show up for movements, she shares how marketers can align their words with action.

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“It’s not just about a persona, it’s about understanding and having empathy for a person.”With as little time as we have and as many contacts we have to engage with, automation has scaled many of our processes. But, using this resource been at the expense of our authenticity. Learn from Sydney Sloan, CMO of Salesloft the key to balancing both automation and authenticity.

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For decades, Scott Brinker (VP Platform Ecosystem at HubSpot) has helped marketers and sellers understand that it’s not about how much you have in terms of technology but it’s how you use that technology that makes any one company that much more effective at reaching their audiences. 

And it’s the companies that are thinking about their customers even before they’ve become their customers, and utilizing technology to manage that experience end to end, that are the real stand outs. This is a can’t miss episode with a MarTech icon.

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We live in a time where digital attention is sparse, and consumer expectations for relevant and relatable content is going up. Who better to speak on where content fits when creating one to one experiences for your audience than Jessica Vogol, VP of Marketing at Moveable Ink, which is empowering marketers to drive more memorable moments through content with their prospects.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

ABM used to be all about meeting the right buyers, at the right time and at the right place. But there is now a fourth element to consider - you need to be meeting buyers in the right way and leave a memorable impression through your ABM experience.

You Can't Do ABM Without Getting Personal is presented by Elise Hudson, Enterprise ABM Experience Specialist for Adobe.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

The definition of field marketing is evolving beyond large trade shows. And in our opinion, that's for the better. Hear what's changing (and what remaings true) and how you can uplevel your skill set for the modern day "field" with Becky Martins, Head of Field Marketing and ABM in North America at Zuora.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

You wouldn't let a paying customer wander around your store for an hour before you helped them, so why should your website be any different? In this episode, MK learns from Mark Kilens, VP of Content and Community at Drift, about ways to optimize your website for PX.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

The more you put your customer at the center of your product narrative, the more compelling it will be. In this episode, MK learns from Marcus Andrews Director of Product Marketing at Pendo, how to use PX in Narrative Design.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

Are you living to work or working to live? Katie Robbert and Kerry O’Shea Gorgone, Hosts of the podcast “Punch Out,” share with us their expertise in prioritizing the passions of our #5to9 over the 9-to-5 grind. 

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

With SO many podcasts in production these days, your podcast needs a way to stand out. Founder of Sweet Fish Media, James Carbary, shares his 6 tips for creating a podcast that resonates on a personal level for your audience.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

Life is perfectly imperfect and so is leading a marketing team. Joergen Aaboe, VP of Marketing at Screencloud, shares his experience leading his team through a challenging time with authenticity over perfection.
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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

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It takes two to tango and Ashley Estilette, VP of Integrated Marketing at Enverus, knows that the alignment between Sales and Marketing is critical to delivering Personal Experience.

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Mike Redbord, SVP of Operations at SaaSWorks, shares his key learnings on "How to Build a PX Framework that Scales."

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

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Trust isn't something that is easy to come by in the sales process, but when it's established, it's the key to your team closing more deals. Kim Walsh, VP of HubSpot for X shares her experience as a senior leader on the importance of building trust - both as a core value in selling and as a core value of leadership.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

While some CMOs are tossing the MQL out the window, James Gilbert, the CMO at CRMNext is challenging folks to reconsider. Learn how to map out the customer journey and measure the impact of your marketing efforts.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

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In this episode of Office Hours, MK meets with Sangram Vajre Co-Founder of Terminus and host of Flip My Funnel, to dig into what it takes to land a spot among the few as Cheif Marketing Officer.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

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In this episode of Office Hours, MK meets with Samantha Stone, Founder & CMO at The Marketing Advisory Network, to discuss the impact personalization has on delivering a Personal Experience throughout the buyer’s journey.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

Join MK as they learn from Morgan Ingram, the host of “Muffins with Morgan” and Director of Sales Execution & Evolution at JB Sales, how to build the ideal one-to-one prospecting experience - using only a select set of tools.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod