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Marketing for the Underdog

Marketing for the Underdog

By Amanda Melissa

Are you a woman coach or service provider wanting to build your online personal brand and became the go to expert in your industry? Marketing for the Underdog is a podcast, hosted by Amanda Melissa, will help you discover your uniqueness, clarify your message, and sell authentically online.

Website - www.amandamelissa.co
IG - @amandamelissacoach
FB - Marketing Coach - Amanda Melissa
LinkedIn - @amanda-melissa
Email - marketingfortheunderdog@gmail.com
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Currently playing episode

How to find topics to post about on social media

Marketing for the Underdog Sep 30, 2020

00:00
11:35
How to Take the Stress Out of Networking Online, with Dever Based Career Coach Paige Mitchell.

How to Take the Stress Out of Networking Online, with Dever Based Career Coach Paige Mitchell.

May 25, 202138:21
The importance of finding your niche with Emma

The importance of finding your niche with Emma

In this episode, I will talk to Emma. She is an Aussie now living in Austin with her Texan husband. She worked for 10 years as an esthetician before becoming a graphic designer. She runs "The Ethical Woman blog" a community, which helps women become healthier and more ethical in their daily lives, and she co-ran Sustainable Brand Network with a copywriter @TheGuiltyGranola where she helps sustainable brands with marketing and design. She's been recently vaccinated, she's excited to start traveling again! Don't miss this episode. Make sure to share this podcast with your female entrepreneur friends. Emma's Links: Website: emmajade.co Facebook & Instagram: @emmajadeco LinkedIn: @emmajade Relevant social handles: @sustainablebrandnetwork & @ethicalwomanco AMANDA'S LINKS: Join the FREE 4 Day Challenge to a Strong Personal Brand - https://hustling-thinker-2940.ck.page/a208da1953 LINKS: https://msha.ke/amandamelissa/ APP for High Level 1:1 Personal Brand Coaching for 3 Months: https://docs.google.com/forms/d/1ZcAq9JK8lwYZwUQnSCpE7Ik2oE3SSdZAJ-PfZI3wDi8/edit APP for 1:1 Intensive Calls: https://docs.google.com/forms/d/1Qnzi1A86Jgpp9Gt1rqYA9HJFGLMs2iA98WByXVs2kbc/edit If you are a female coach, service provider, personal brand, or leader who would like to be a guest on the podcast, or if you'd like to leave a comment or question, please email: marketingfortheunderdog@gmail.com IG: https://www.instagram.com/amandamelissa.co/ LinkedIn: https://www.linkedin.com/in/amanda-melissa/ Facebook: https://www.facebook.com/amandamelissa.co
May 04, 202136:23
Why it’s Easy to Procrastinate your Launch with Breanna Bortner
Apr 27, 202136:51
How to use your images from your personal brand photo shoot. With Sabrina a Las Vegas Photographer.
Mar 30, 202144:21
How to get over the fear of being seen as the expert in your industry, with Natalie Butler.
Mar 23, 202147:04
How to kick imposter syndrome out of your way so you can finally grow your business
Mar 16, 202121:44
Women who inspire me
Mar 12, 202117:32
Why is Mindfulness as an Entrepreneur Important? With Claudia, from Presently Aqui.
Mar 02, 202143:49
Is Self-Love the Secret to Entrepreneur Success? With Regard, a Las Vegas based Empowerment Coach.

Is Self-Love the Secret to Entrepreneur Success? With Regard, a Las Vegas based Empowerment Coach.

Feb 23, 202144:26
Why does creating consistent content build online authority
Feb 14, 202114:15
The story of why I got into personal branding
Feb 14, 202115:14
How to stop being afraid to collaborate with people in your niche
Feb 07, 202111:02
3 Ways to Stay Consistent with your Email Marketing with Rachel
Jan 26, 202135:16
How to be confident about your personal brand
Jan 22, 202112:08
Why the size of your followers doesn’t matter and what is really important
Jan 14, 202113:59
What I think will be the top marketing trends of 2021
Jan 08, 202114:10
How to overcome being nervous on camera with Kri
Dec 11, 202021:30
Why The Future of Business Is Personal
Dec 01, 202013:21
The biggest lesson I've learned as a social media manager

The biggest lesson I've learned as a social media manager

If you are in the service industry or you are curious as to what a social media manager has learned about her clients, you should check out this episode.

Grab the FREE Personal Brand Checklist:
www.amandamelissa.co/freebie-personal-brand-checklist.html


To book a call to talk about social media coaching, click here: calendly.com/amanda-melissa/15minutes?month=2020-09

If you have any questions about social media, branding, marketing, text me at 909-454-3047

If you are a female coach, personal brand, or leader who would like to be a guest on the podcast, or if you'd like to leave a comment or question, please email: marketingfortheunderdog@gmail.com

Instagram - www.instagram.com/amandamelissacoach/
LinkedIn - www.linkedin.com/in/amanda-flores/
Facebook - www.facebook.com/amandamelissamarketingcoach

Nov 26, 202008:43
Why LinkedIn is my favorite social media platform
Nov 18, 202009:48
Why your personal brand is important and what should you do about it first?
Nov 18, 202013:02
My best working from home tips
Nov 10, 202007:49
Find out what my podcast experience has been like so far
Nov 10, 202008:30
My Wedding + 2 Things I Learned About Myself While Wedding Planning + Bonus: Tip for Engaged Couples
Nov 04, 202031:20
The 3 Things I do Daily to Make Sure I have a Healthy Relationship with Social Media
Nov 04, 202010:51
How to find topics to post about on social media
Sep 30, 202011:35
How I organize my marketing materials
Sep 25, 202007:50
3 Mindsets Hacks You Have To Have In Order For Your Marketing To Drive Results
Sep 25, 202008:54
Does the number of followers really matter?
Sep 15, 202006:37
Is social media making you anxious? Here’s how to de-stress
Sep 15, 202012:55
What to look for when hiring a social media manager
Sep 10, 202006:54
Busting social media myths #4: Social media alone is sufficient for brand reputation

Busting social media myths #4: Social media alone is sufficient for brand reputation

Do you know your buyers journey? How do they find you? What types of content or mediums do they build they like, know, & trust factor? Check out this episode for more details 😊 Make sure to subscribe to my email list for bonus podcast episodes- https://www.amandamelissa.co/important-links.html
Aug 30, 202007:35
How to generate content ideas

How to generate content ideas

Ready to be a content machine? Check out this episode for tips and tricks about the real questions you should be asking yourself before you post content online. Also make sure to subscribe to the email list for exclusive bonus podcast episodes that aren’t uploaded on here https://l.instagram.com/?u=https%3A%2F%2Fwww.amandamelissa.co%2Fimportant-links.html&e=ATOZSESUaqQXZ5EaqGYGrMnzXNdrmmBCP-L2LjyiWmDQGeqvIMQJSBJBr71xKX6Mon-bGNc2TGnUFH3SMY3asNPHBBOh1CWfgbuFcg&s=1
Aug 29, 202013:11
Why you should be using social media to grow your email list

Why you should be using social media to grow your email list

There are so many types social media goals but one of the most important things is to grow your email list. Why? Because these are the targeted people who are actually interested in your services. These are people who want to be the first to get updates about your business. This is such a bigger topic like what to do after you get their emails and the different ways to get emails from social media. If you’d like to know more about this, send me a message on Instagram or LinkedIn and I will create more podcasts about it.
Aug 19, 202008:60
How to get over the fear of posting online because of what people think

How to get over the fear of posting online because of what people think

Are you afraid to post online because of what other people might think of you? If the answer is yes, you need to listen to this episode. Social media is a great way to be creative, have fun, and connect with your ideal audience. These are some mindset tips that you should take with you when you post online next. Please make sure to leave a comment and subscribe.
Aug 18, 202009:07
Busting social media myths #3: You should join every single social media network immediately

Busting social media myths #3: You should join every single social media network immediately

With TikTik banned from the U.S. I thought I should talk about how you don’t need to be on every platform. I’m only on 3 platforms and that’s already a lot of time and that’s something we don’t have, especially if you are running a business. So make sure to listen to this episode for some guidelines about choosing which platform you should be on.
Aug 15, 202008:09
Busting social media myths #2: Social media marketing tactics don't drive bottom line results
Aug 15, 202009:06
How to build an online audience that trusts you!

How to build an online audience that trusts you!

So you cut your online ad budget? And you know you need to post content because that’s an effective way to get leads for your business. But how do you build trust with them? In today’s episode I will be talking about the 3 things you need to do to create content that builds trust with your online audience. Make sure to to subscribe and leave a comment.
Aug 05, 202011:01
3 Main Takeaways after watching “The Last Dance”

3 Main Takeaways after watching “The Last Dance”

Disclaimer this is my personal opinion after watching Michael Jordan’s documentary. If you are looking for business inspiration this is a great episode to listen to. I also will talk about my personal life so if you want to learn more about me check this one out.
Jul 29, 202022:17
How to use Facebook Groups for hiring team members
Jul 28, 202008:46
The biggest mistake I made in college

The biggest mistake I made in college

During quarantine I’ve reflected on some things I wish I would have done earlier. This episode will give you more insight about my life and it will inspire those that aspire to be in marketing. I talk about my experience in college and post college. Feel free to leave a comment on this episode.
Jul 22, 202012:50
What are my favorite social media tools

What are my favorite social media tools

I use about 5-7 tools for social media. But I would say the 2 that I talk about in this episode are imperative for me. I also talk about how social media is here to stay and especially during this time when a lot of people are still working from home. I think social media is a great way to market your business and if you have any questions about it definitely feel free to connect with me.
Jul 21, 202008:50
Busting social media myths #1 - You don’t have enough content to post on social media

Busting social media myths #1 - You don’t have enough content to post on social media

Did someone say content? Well that’s my specialty! There are so many different types of content to post from inspiring to vulnerable, to social proof and behind the scenes work. Your customers want you to be transparent and they want to know exactly what you do. Check out this episode for more details.
Jul 15, 202006:01
Why you should use LinkedIn more than just for your resume

Why you should use LinkedIn more than just for your resume

Did you know LinkedIn has 260 million monthly active users? Did you know Hubspot found that LinkedIn is 277% more effective at generating leads that Facebook & Twitter? Take a listen at today’s episode and I’ll give you a challenge to get started with to get leads for your business. 😊
Jul 15, 202009:18
3 Tips to be More Confident on Live Video

3 Tips to be More Confident on Live Video

Are you nervous to be on live video? Are you unsure of what to say on video? Then make sure to check out this podcast because I will help you with this. Also make sure to subscribe to this podcast.
Jun 17, 202008:14
The best investment I’ve ever made

The best investment I’ve ever made

What do you think about when you first hear the word investment? Well I will tell you in this episode what comes to my mind. I will also talk about why I haven’t uploaded any podcasts the last two weeks. So make sure to leave a comment what is the best investment you’ve ever made or you can message me on LinkedIn or Instagram.
Jun 17, 202010:45
What is community management and why is it essential to social media

What is community management and why is it essential to social media

Do you just post on social media and wait for likes and comments? If the answer is yes, then you need to check out this episode. You need community management on your social platforms because you can grow bigger and faster. Community management is essential to find out how you can help your ideal clients, and it also brings you awareness. I will also give you some tips on engagement with your community, so make sure to listen.
May 28, 202010:00
P3- How to overcome the imposter mindset block which impacts your visibility on social media

P3- How to overcome the imposter mindset block which impacts your visibility on social media

Imposter syndrome is something everyone experiences in life. But it does no good for a solopreneur to not be clear on social media what they do or who they work for. It does no good to have this imposter syndrome because it impacts your marketing and networking effort. Make sure to listen to this to find out how I overcame this mindset block in my personal life.
May 25, 202008:28
Part 2-How to overcome the rejection mindset block, which impacts your visibility on social media

Part 2-How to overcome the rejection mindset block, which impacts your visibility on social media

As a solopreneur fear of rejection is so real for every day life. But the mindset block can take a toll on your business goals. If you are experiencing fear of rejection from family and friends, or anxiety of doing videos and interviews then this episode is for you. I give my take on how I overcame rejection and some strategies to implement.
May 21, 202007:05
How to overcome the vulnerability mindset block, which impacts your visibility on social media

How to overcome the vulnerability mindset block, which impacts your visibility on social media

If you are a solopreneur you are the face of your business, you are the reason why people buy from you. I hear so many mindset blocks everyday about why people don’t want to go on Facebook Live or why they don’t want to post videos of themselves, but you have to realize it is for your clients not you. You have to be vulnerable on social media because that’s when people know you are being authentic. Make sure to check out this episode for simple tricks on how to overcome vulnerability.
May 20, 202008:35