Claire Mason wanted to be where the action was, generating rather than reacting to change. What that looks like, as we learn on this episode of Leaders With Ambition, is the phenomenally successful global B2B thought leadership and strategic marketing consultancy known as Man Bites Dog.

An Oxford graduate from a comprehensive school raised in an entrepreneurial family, Claire’s core values and openness have been foundational, not only to her branding, messaging and communications approach, they are also woven into the workplace culture for which Man Bites Dog is known – and highly decorated, including most recently being named B2B Marketing 's “Specialist Consultancy of the Year.”

Claire shares with Host, Nicky Acuna Ocana, the priorities that have shaped her illustrious career and the drivers behind her commitment to social issues. Her firm’s focus is on promoting positive messages and initiatives that support, among other things, sustainability, diversity and inclusivity.

With a portfolio of top-notch clients and delivering work across 20 countries, Man Bites Dog is also known for innovative workplace programmes around learning and development and ground-breaking reports such as, “The Gender Say Gap,” a term they coined to highlight the invisibility of women and diverse leaders in the corporate and public spheres.

You’ll hear about Claire’s career highs and challenges as well as important advice for anyone looking to hone their entrepreneurial, interpersonal and business skills. “We wanted to create (a firm) where you could be in a really supportive culture while working with the biggest and the best business brands and doing the best possible global work,” says Claire. It seems that’s exactly what this dynamo has done – and then some!

Visit this link to find out more about Man Bites Dog’s work on the “Gender Say Gap,” an influential report highlighting the lack of women and diverse leaders as authorities in business and public life.

Want to learn more about the team at Ambition? Click here to find out what we’re up to!

If you enjoyed this discussion, please visit this link to find previous episodes of Leaders with Ambition.

(This episode was recorded in September 2023).

Ep. 9 - Lorraine Gibson - "Set your sights on what it is you ultimately want to achieve"

Leaders with AmbitionBy Ambition UKOct 18, 2021