B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups
By Ameya Deshmukh
I interview seasoned marketing practitioners from in and outside the world of B2B SaaS & marketing savvy founders of B2B SaaS Startups to uncover practitioner level insights. I publish new interviews 1x week and solo episodes 1-3 times a week. For Marketing Leaders episodes share frameworks, tactics, and strategies from channel experts. For Marketing Teams episodes will show you how to drive revenue. For Executive Leaders episodes will teach you how to better align and work with your marketing leader.
B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS StartupsJul 31, 2020
00:00
57:23
#56: Brendan Hufford - Director of SEO On Content Strategy to Grow Traffic by 344% in Just 3 Months
On this episode, I’m joined by Brendan Hufford, Director of SEO at Directive. Brendan’s SEO agency works with massive brands like Allstate and rapidly growing B2B SaaS Startup companies like Sumo Logic. Brendan is a veritable SEO and Content Marketing expert. He’s grown monthly site visitors from 56,000 to 193,000 in just 3 months, regularly doubles website traffic for SaaS clients, and is an expert at driving MQLS which he increased for an enterprise software client by +2750%. Brendan and I talk in depth about content and SEO strategies and challenges for early stage B2B SaaS Startups selling to SMB, mid market, and enterprise. The first few minutes I learn about Brendans fun background, so if you want to skip that forward to about 5 minutes in.
Jul 31, 202057:23
#55: 3 Mistakes That I've Seen Cripple Go To Market Strategies for B2B SaaS Startups
After working with almost 20 companies, 6 of which where business of my own that failed or ran out of steam I've started to see 3 common mistakes that damned all of them. I cover at a high level what these mistakes are and introduce season 2 of AD4 B2B SaaS Startup Marketing
Jul 29, 202016:29
#54 Roger Dooley - Forbes CMO Council - On Neuromarketing to Grow Traffic to 3 Million Unique Visitors/Month
On this episode of AD4, I'm joined by Roger Dooley, Forbes Brainy Marketing CMO Council, author, marketing pro and international keynote speaker who's used Neuromarketing principles to create content that's built huge website audiences. His personal record is 3 million unique visitors/month. He's also the author of the 2 books Friction and Brainfluence, the host of the Brainfluence podcast which has featured Ryan Holiday, Guy Kawasaki, and nobel prize winner Al Roth. If that wasn't enough to convince you to hear him out he's also got decades of experience leading digital marketing organizations and currently runs his own Neuromarketing Consultancy.
Jul 01, 202058:46
#53: 1 Week to 10x Web Conversions
B2B SaaS startups need to change how they manage and iterate on their websites.
Jun 14, 202018:42
#52. The world's worst go to market strategy for pre-seed startups
You'll make these mistakes as a founder. Here's a better way to go to market early on.
May 21, 202012:55
#51: Sam Parr - Founder of The Hustle on using Copywriting to Build an Email List with 1.5 Million Subscribers
In this episode I interview Sam Parr, founder of The Hustle, a highly engaging daily email newsletter that grew to 1.5 million subscribers in just 3 years.
May 12, 202038:58
#50. Marketing Rants #1: everything You Need to Know About a career in B2B Startup Marketing
Thinking about becoming a B2B startup marketer? Listen to this!
May 10, 202026:35
49. Kiss a few frogs
In your journey in working at startups you may have to kiss a few culture frogs before you find a place where you really fit into the culture. When you do recognize it and make the most of it.
May 09, 202012:55
48. A Startup Marketing Manager's Guide to the MBA
Should you get an MBA? Why did I decide to get one? What goes into the process for applying for one? I cover that in this episode of AD4
May 08, 202010:21
47. Please do video marketing already
You need to be able to produce video marketing content at scale to succeed.
May 07, 202007:09
46. Why B2B Startups Need to Apply Lean Startup to Marketing
Here's what many B2B startup marketing teams get wrong about their approach to Marketing campaigns and here's how you can solve it with lean startup principles. If it works for product development you can bet it works for marketing too!
Apr 29, 202014:42
45. How easy is it to make a podcast?
Ever wanted to start a podcast? Listen to my conversation with Ojus my brother and engineer at capital one who wants to start a financial technology podcast.
Apr 26, 202008:47
44. Start A/B testing already!
A/B testing is one of the best ways for you to unlock growth, understand your audience, and generate conversions. In fact it's something that's been around for over 60 years and is used by the fastest growing startups.
Apr 23, 202016:11
43. How B2B Startups can use the 19 Traction Channels to Acquire Customers
Do you know all 19 Traction channels? Are you falling prey to the if we build it they will come fallacy?
Apr 22, 202019:34
42. What it takes for B2B startups to build brand awareness on social media
Social Media isn't just for B2C startup companies anymore. It's a powerful channel for B2B as well the trouble is, most companies aren't using it correctly.
Apr 22, 202005:11
41. Lead generation is the wrong goal for social media for B2B Startups
This is what causes most B2B Startups to fail at social media marketing. Lead generation is not the right goal. Listen to this episode to find what is.
Apr 18, 202008:54
40. The First Step To Creating a Successful Social Media Marketing Strategy
You need to be sophisticated in your approach to social media marketing in order to be competitive in the crowded B2B digital space.
Apr 18, 202004:38
39. Use Conventional Business Metrics to Measure Social Media
You don't need a new set of social media metrics to measure this marketing strategy. Instead just use standard business metrics to measure the impact of social media marketing.
Apr 18, 202004:37
38. B2B Execs Don't Care About Social Media Marketing
Find out why most B2B Startup Execa don't care at all about your social media marketing efforts.
Apr 17, 202010:20
37. How to Become More Innovative in 4 Weeks
How Intuit used the soljam and painstorm to leverage crowdsourcing and userresearch to create a culture of innovation that scales.
Apr 17, 202007:09
36. Transform Your Company Culture with Innovation Catalysts
One day the CEO of Intuit realized that as much as he wanted to be - he wasn't Steve Jobs - and that in order to succeed, Intuit needed to change culturally to become a design driven organization. One concept that helped Intuit do that was creating innovation catalysts.
Apr 15, 202009:05
35. Can you market to the unconscious mind?
Interesting results from a study from the 1950s on subliminal messaging
Apr 13, 202004:44
34. The 5 Core Human Drives
If you can tie your content marketing to these 5 Core Human Drives you'll be able to create highly engaging content and create growth for your startup company.
Apr 13, 202007:41
33. Make the decision to be better
The Coronavirus crisis can make you feel like you have no control over whats happening but that isn't true. You can make the decision to hold your self to a higher standard and unlock your ability to make a positive impact on everyone around you.
Apr 13, 202003:01
32. 10 Ways To Evaluate an Idea for A B2B SaaS Product
Here's a way to perform an analysis of your new B2B SaaS Product idea or even to analyze how your existing product might perform in a new market. Follow this 10 step model and you'll be able to assign a numeric value to the attractiveness of your idea.
Apr 12, 202010:31
31. I met a girl at a party
What is quantified self?
Apr 02, 202005:38
30. How to Not Get Laid Off during COVID19 - junior marketing employees
If your a marketing manager at an early stage startup right now listen to this episode
Mar 26, 202006:13
29. Content Marketing During COVID19
The do's and dont's for content Marketing in during COVID19
Mar 26, 202004:01
28. Tips for Remote Work
5 areas to focus on to help you be more happy healthy and productive when working remote.
Mar 23, 202007:23
27. Marketing jobs during coronavirus
Worried you might lost your job during coronavirus? Here's what to do.
Mar 20, 202005:52
26. I have a cold! Here's my note to myself about an MBA
Hey, if you're thinking about getting your MBA like I am you know it's a stressful process. I recorded this after I spoke with my uncle Sanjib Mama yo get his perspective on the value of an MBA, what the right way to approach the idea of getting one is, and whether timing your MBA is important.
Mar 14, 202003:07
25. Warren Buffet's Lessons for Marketers
When others are greedy be fearful and when others are fearful be greedy. What can Marketers learn from the Oracle of Omaha?
Mar 14, 202010:34
24. Marketing Can't Be Siloed At Your Startup
If marketing isn't aligned with product, sales, and CD you can make some bad judgment calls with your go to market strategy.
Mar 14, 202010:28
23. The Problem with SDR Sales Sequences
Here's what's wrong about most outbound sales sequences and how to write better ones.
Mar 14, 202009:49
22. You should start a podcast at your startup
Just start one it's been a very positive experience for me so far.
Mar 06, 202007:16
21. Listen to this if you're a young Asian American (high school...middle school or even college)
There are lots of different things you can do in the world.
Mar 06, 202003:56
20. A few things I've learned from completing my first 10 podcast episodes
Learnings from completing my first 10 podcast episodes.
Feb 06, 202008:12
19. How to be more creative by using idea parents
3 steps to be more creative in your marketing and in general
Feb 05, 202011:19
18. Day trading attention on LinkedIn
What does GV mean by this?
Feb 04, 202006:54
17. Things can change quickly in a startup marketing career
Pursuing a career marketing in the trenches in early stage startups means coming face to face with failure more often than many people in the business world. You can go through years of failure, 5 even 10 failed companies before you join a venture that is successful. When the success comes it'll come quickly suddenly and without warning. Keep your chin up until then & a chip on your shoulder!
Jan 24, 202011:21
16. Rocky vs Drago the importance of role models and rivals in content marketing
In this episode I talk about trying to understand Gary Vs sayings around speaking your truth, loving the process, and document don't create. I also share some ideas around the importance of role models and rivals in the field of content marketing and why it's important to measure yourself against both.
Jan 23, 202010:53
15. Give value and do good things with your marketing
In this episode I talk about how I started to learn through first hand experience how powerful giving value to others can be for marketing both for the way it makes you feel as a human being as well as for the chance it gives you as a marketer to make a positive impact on the world beyond growing a company or building a brand.
Jan 14, 202008:28
14. Overcoming fear to get to mastery
I had just finished watched 1917 by Sam Mendez and was blown away by the movie.
Jan 12, 202013:31
13. Are you using social media or are you being used by social media?
This is your brain on social media. Learn more about the effect social media has in dopamine and what it could be doing to your brain and how it could be getting in your way.
Jan 09, 202011:34
12. Make time for your hobbies
Sometimes we get caught in the work to become a better marketer to the point that we start to ignore the things that we do for fun. The truth is doing the things you enjoy will actually help you work harder at your career. I've been on both sides of this and here's a few things I've learned
Jan 08, 202012:03
11. 4 Ways to Defeat the Resistance
Are you struggling with patience and being consistent with creating content?listen to this episode. In it I cover my struggles with patience, consistent content creation, and 4 tips for beating the Resistance and empowering the Muse. (I'll explain what those are in the episode as well) I also cover the neurological components of creating new skills and habits and how to transform your brain into a consistent content creating machine.
Jan 06, 202013:38
10. Failure is the way forward go out and be a bad marketer (just do your best)
Go out and fail at more things. In this episode I talk about Homeshare a 1 person startup company (talk about early!) That I worked at briefly early in my journey. I go over the business what went wrong, what went right, share a Airbnb Craigslist growth hack I used involving mechanical turk, discuss what I might have done differently, and share lessons I learned from the experience.
Jan 05, 202014:13
9. Ever struggled with taking action and producing?
If you've struggled with taking action on a creative idea like making a podcast or starting a business...anything listen to this episode! The only way forward is through but there are some obstacles that will get in your way. I know because they get in my way! Here's how I am working on overcoming them.
Jan 04, 202012:14
8. Do the work - Practice even when your struggling
I tried to record a podcast episode today about millennials and the passion hypothesis and just failed at it. Even when you're struggling the important thing is to just do the work. Make the piece and put it out. It's just like when you have off days at the gym - finish the workout at 50% and get the reps in. Do the work
Jan 04, 202007:07
7. Hit your macros do the work put out content or fall behind forever
There's no other way to grow your brand or grow your business in 2020 than by putting out content. Its a skill many marketers wish they could master that some think they have mastered and most have not. The sheer volume and range of types of content a modern marketer needs to be able to produce is astounding. If you are getting your reps in your falling behind.
Jan 03, 202014:08