The B2B Brand and Demand Podcast
By Amir Bazrafshan
This podcast covers all things brand building and demand generation for B2B marketing professionals.
From principles to tactics, we draw on the experience of talented pros who generously share insights into what works and how to get meaningful results that build a B2B brand.
The B2B Brand and Demand PodcastOct 24, 2022
Episode 5 - Creating a culture and brand in a B2B that measurably grows the business - with Peter Elgar of HPS Solutions
Peter Elgar is a highly experienced and talented marketing leader. In this episode, Peter and I discuss:
- Balancing brand building with lead generation
- How to develop a great relationship with the sales department
- Proving the value of brand to execs
- How to create a culture that impacts brand
- and much more!
Enjoy the episode!
Episode 4 - The importance of analytics (and memes!) in B2B brand building and demand generation
Laura Caveney from Ruler Analytics is not only a fantastic marketer, she also brings deep insights into the critical areas of analytics and attribution....and memes!
If you think that memes are just a low form of content in b2b marketing, think again. Laura talks about the power of a meme and why they're so powerful on social media.
We also dive into what b2b marketers should be doing less of, what prevents more brand building work from being done in b2bs and which metrics are overvalued...and which are the ones that matter.
Episode 3 - How to Strategically Use PR to Build Your B2B Brand - with Liz Churchman of EC PR
If you think that PR is merely creating and distributing a quick press release, then think again.
Liz Churchman of EC PR is our guest on episode 3 and she has a wealth of experience and knowledge in using PR in a deliberate, strategic way that builds a brand, grows awareness and ultimately helps brands to sell more.
In this episode Liz generously shares her insights around B2B PR and how it can help to grow your brand.
Check out Liz at EC PR: https://ec-pr.com/
Episode 2 - The Utter Importance of Design in B2B Brand Building with John Brock
B2B brands are renowned for being dull and lifeless. If you're selling accountancy software or cyber security, who needs an attractive brand, right?
WRONG!
Good quality graphic design is at the heart of a strong B2B brand. It can not only help with standing out within the landscape of your competition, but help to convey your personality and in a more practical sense, help you to be remembered and recalled when it matters most.
Our guest, John Brock, is an incredibly talented graphic designer. He has deep knowledge and experience in the field of B2B design and gives insights into why design can help a brand to grow.
Graphic design can be your (not so secret) weapon. Check out this episode for a deep dive and better understand how to get an advantage.
The B2B Brand & Demand Podcast - Ep 1 - Samuel Brealey
B2B brand building is the most important project that a B2B can undertake, yet so few do it...why?
In this episode, marketing consultant extraordinaire, Samuel Brealey, dives into this area and answers the essential questions.
We go over the misconceptions of B2B brand building, the blockages to it and how to get started.
If you're a B2B marketing professional, you're sure to get a lot of value from this chat.
Episode sponsored by www.apricotbox.co